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tv   Comunidad del Valle  NBC  July 5, 2020 9:30am-10:01am PDT

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hello and welcome to "comunidad del valle." today latino inspiration, the new president and ceo of the arizona coyotes, a native of san jose opposite your "comunidad del valle." >> nbc bay area presents "comunidad del valle," with damian trujillo. >> we begin today with what's been happening across the country and what it's done to the good community work that police officers have been doing. darrell cortez, a retired san jose police officer and president shop with a cop of silicon valley. >> thank you for having me. >> give us your assessment of
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what you've seen across the country in the last couple of weeks. >> these are turbulent times in the community here as well as across the country. i think there's a call for action. this is a the pivotal moment in time, in history rather. there's going to be a new paradigm shift in policing. there's calls for reform. there's also calls for defunding the police. so that there's a lot of challenges ahead. >> what has this done to the good work that you've been doing through your foundation across the silicon valley? the pictures are beautiful when you're taking the kids out for christmas shopping. the pictures are beautiful when you're reading to the kids in class, delivering bicycles to their schools and backpacks and
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whatnot. this has to be a big blow to that community effort, or is it? >> well, it's a great question. the concept behind shop with a cop was the very reason why this nonprofit was created. that was to foster the mutual respect between law enforcement and the communities they serve, by engendering the trust in the community. because we're children focused, that the children see officers through a positive lens. but we're going to face some obstacles here, some challenges ahead because that trust that officers have built has been lost, and it's very, very hard to bring that back now given the current climate across the country. we're not seen as protectors and public servants. we see the deep division, the animosity, the vitriol spewed against law enforcement.
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and i think chief eddie garcia of the san jose police department said it very well that the actions of one impacts us all. and so our work is even more critical now more than ever in the community on the community outreach programs that we do. >> you know, daryl, some people are not going to want to listen to what you have to say today. they're not going to want to hear about it. but you said something that always sticks with me. that's humanize the person behind the badge. why don't you do that for me, humanize the person behind the badge. >> we strive to build bridges of collaboration and building programs for the youth to achieve their fullest potential. we do a myriad of programs in the community. number one is our reading literacy program. we're addressing some of the systemic causes of poverty and we're getting into the schools. we're in five local elementary schools. number one, i digress.
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we're an ethnically-led nonprofit. we're 100% volunteer driven. our board and the work we do is comprised of people of color. everything that we do has a police officer tie into it. so the reading is fundamental where we have these reading programs, after-school programs, summer reading camp. we're taking these children from learning to read to reading to learn. but again, every assembly that we do, every function in the community as well as in those elementary schools that we're in has a police officer coming to those assemblies to talk to the children, to get that connection, that one connection leads into that relationship that we will build upon for future years to come so that we can have safer communities in the future. children are very impressionable. we started with children because if we did these events with people in their 20s, 30s, or
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40s, they already have their preconceived notions about police, we're not going to change them. so we have to start at a younger age. >> and the -- i've seen the pictures again and i see when the kids clamor when they see an officer with a badge. the fact that they're there, going above and beyond because you're not giving tickets, you're not pulling people over. you're there because you're educating our kids. >> thank you. we're having those positive contacts. and i think we can relate as well. how many times when we were with our parents and we saw a police officer walking by us or at a store and your mother, your dad told us, if you don't have you don't have behave, i'm going to have that officer take you away? that's counterproductive. that doesn't sit well with us when parents come and say johnny, you better behave. we can't have that anymore. we have to move forward. we have to -- we have to build
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those relationships. it's going to take time because the children, they sit down with their parents, they watch the 6:00 news in their language of choice. and they know what's happening. so we feel that we'd rather have the children run to us rather than away from us, and it's those connections that lead into those relationships that will be ever lasting for years to come. >> we're talking to darrell cortez, president of the shop with a cop silicon valley. we'll be back, there's an anecdote i want you to share the speaking about humanizing the person behind the badge. stay with us.
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we're back with darrell cortez, president of the shop with a cop silicon valley. darrell, we're talking about humanizing the person behind the badge. tell us about that one girl in the swimming pool. >> wow.
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we're all human. we have these raw emotions. we get upset. police officers see so much within a ten-hour shift and over a lifetime of people doing good and people at their worst. when it comes to children and trying to save the life of that young girl, it really hit hard. it's still in my mind today after 30 years. but yes, we are emotional. we do have emotions. >> and you hear not every cop is a bad cop, but do you think after what's happened that every cop should take a step back, maybe reanalyze themselves, their careers, and how they're approaching things and say maybe i can tweak a lot of things here and there in my approach? >> i agree that reform has to be starting now.
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it should've been started a long time ago. officers have to really take a deep look inside themselves and say am i in here for the right reasons, am i letting my emotions get if best of me? because we have to have that sense of control when we're out there, be it a demonstration and all the civil unrest that you witness. you were reporting live on that. and don't let the emotions get the best of us. at some point we have to decompress and go about our normal lives, take off that badge and gun belt, and uniform and relax and take all the stuff we've been -- on our shoulders that we've seen throughout the years, especially this current civil unrest that's unfolding before our very eyes. >> i've asked all the questions, darrell. we have a couple minutes. i know you have a list. tell us what you want to get across. >> well, i just want people to understand that we're out there in the community and our work is more critical now more than
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ever. we want people to join us. we want people to understand what we're trying to -- our mission and vision is to get the community to trust us. what we're doing out there for the benefit of the community, it only strengthens the community. and we can't do this alone. we need donor support, corporation support, we need those grant funders out there to invest in us to see what we're doing. again, we're 100% volunteer driven, so none of the money goes to pay salary or rent. it goes out in the community where it makes the most impact. it's going to take a while for us. we know that we have some challenges ahead, but we also see an opportunity to change those perceptions, be it child, be it parents, people who don't have the respect for police officers. but we're not going anywhere. we're hitting the ground running and we have been for the past 13 years. we just need people to step up
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and support us, anything they can. look at our website, look at our social media platforms, and see the good work that we're doing in the community. >> darrell cortez, president of shop with a cop foundation silicon valley. any final thoughts, darrell, before we let you go? >> you know, just consider supporting us, come out and volunteer, witness firsthand the impact and the transformation that we are creating in these neighborhoods, especially communities of color that have been impacted by police actions. >> all right. darrell cortez, thank you very much. thank you for sharing that with us and we'll see how long this transformation takes. but you're right that something has to give, something has to be done. we'll see what happens. thank you very much. >> thank you very much. >> thank you. back here on "comunidad del valle" we'll return with xavier gutierrez, new president and ceo of the arizona coyotes of the nhl. stay with us.
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del valle," we're honored to be joined by xavier gutierrez, new president of the arizona coyotes, the only latino president and ceo in the national hockey league. welcome to the show, xavier. >> damian, thank you so much for having me. really appreciate it. very honored to be here. >> how does it feel to hear that? long and coming? what's your take on that? >> you know, it's definitely long been coming. our community needs to be at all seats of decision-making, of power, and i'm just truly grateful for this opportunity. i really feel like i'm sitting here on the shoulders of a lot of people who have opened a lot of doors. now i feel the responsibility and obligation to be here, do a good job, but also be mindful that my job is to also open doors for the next generation. >> you won't be know that it gets up to 120 degrees in the phoenix metro area, right? >> i have heard that. i also heard we have monsoons
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but and the sandstorms. >> they call them "haboo," like what? >> you don't want to own a swimming pool during those sandstorms. you mentioned about opening the doors for those coming behind you. you're young yourself. talk about that effort and how it doesn't stop with you. >> it never does. obviously with my family, my parents coming here as an immigrant from mexico and them instilling education as the key component of my life and my future, of myself, my three siblings, my brother, my two sisters, all of which having grown up in san jose, that was a major part of our life. but it doesn't stop, right? it's not just in this opportunity that i have professionally, but personally. my wife and son, the three of us were very proud of our latino heritage, and we know that we
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need to open doors for others and be there for our community. >> it started on the east side of san jose, right? you worked your way up to bellerman and on to the ivy league schools, if you will. >> absolutely, very proud to have grow up in east san jose, went to norwood creek elementary school, quinn by oak junior high school, and then i was embraced by the bellerman. they hold an important place in my heart and always will. it was definitely where i felt not only did i get an amazing education, but really got prepared for the rest of my academic and professional career. and yes, as you mentioned, i had the fortune of going to harvard, worked on wall street, worked in the nfl league office and then came back to stanford law school where i finished my academic career. >> what was it about that third grade teacher, about that high school history teacher maybe,
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maybe it was a business class. what was it about those teachers that kind of opened your mind and opened those doors and said, you know what, this young man is going to go far? >> sure. i think it was so many things. so many people that i need to be thankful for, including individuals that i had never met or have never had a chance to thank in person. what i call all the door-oppositers in our lives. it started with a belief in me and a belief that a latino kid, an immigrant from mexico had the intellect, the work ethic, and the potential to be successful. and so those folks really saw something in me that with nascent and really believed in me, and then guided me, mentored me, introduced me to other individuals who then put me on the career path i'm on today. >> reading that insignia behind
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you that sports has the power to change the world. what does that mean to you, xavier? >> that was a main reason why i chose to take this opportunity. i come from a long career in finance and investment. here i am in sports and people have asked me, well, why did you make the change? sports has this incredibly powerful voice, incredibly powerful platform. where i was at in my life, i wanted to do something that not only made business and financial sense, but that allowed me to pursue my personal passion. i have a very strong interest and passion around the economic empowerment of communities, in particular, the latino community. so this platform allows me to really pursue those things. >> i know about this much about hockey. i mean, obviously i apologize for sharks fans here in the bay area. but do you have to know everything about the game, what the blue line is, what checking
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is, or is it more about the business? you have to be well-rounded in your position? >> first and foremost, i am a sports fan. right now in this pandemic, i caught myself watching corn hole competitions on espn. so i am definitely a sports fan. i got o glimpse of the sports business when i had a chance to work at the league office of the nfl prior to attending law school at stanford. so i got to understand that sports is an incredibly -- sports business is an incredibly powerful institutional, sophisticated business. so that is something that i'm bringing to the table. but, you know, i went to my first hockey game as a freshman at harvard, which was around the time when the sharks came. you can attest to it because you are a coyotes fan in waiting, i believe. but for all the sharks fans there in san jose, you guys know very well, it's a hockey town. that community, that entire
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community. i have friends on the east side of san jose still who proudly wear their sharks jersey in large part because it starts -- it says san jo"san jose" on it across the chest. that's what it takes to embrace all members of that community, that's what i hope to do here as well. >> we'll be back with xavier gutierrez, the new president and ceo of the arizona coyotes of the nhl. stay with us.
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we're back with xavier gutierrez, president and ceo of the arizona coyotes of the national hockey league. a lot of us are satisfied, xavier, with opening up a checking account, a small savings account, obviously a 401(k). you're of the belief we have to think higher than that, we have to expand our minds when it comes to financial stability and how we deal with our finances. >> absolutely. i'm very passionate about this. and i believe that the latino community absolutely powers this
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economy. we are the consumers, we are the labor force participants, and we are the small business owners. despite the challenges from this pandemic, i fundamentally believe we're going to drive the recovery of this economy because we're young, we're building households, we're creating families, we're participating in this labor force. what we need to be talking about now is how do we become owners, not just participants, not just consumers, but how do we become owners in this economy. part of that is an engagement around these issues. we unfortunately as a community, we don't like to talk about money. we don't like to talk about the future and how we can manage our credit or manage to create wealth. and i think it starts by engaging around it and then educating ourselves on how do we become more powerful participants in this economic system. ultimately i think that creates empowerment. >> you have to lose fear, right?
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because when you talk about investing some of your own money, there's a fear factor you have to overcome to take that next leap? >> absolutely. you need to have trust in sources of information and products and services. i know we're talking about sports today, but i'm an investor and a cofounder in a new financial wellness digital wealth platform called zuma wealth targeting the latino community. what we want to do is create that trust, create that connection and ultimately introduce this community to products and services that they need in order to truly be powerful participants in this economic system. and i think that's the type of process that we need to be encouraging in our community. >> i sense another show topic for the next time. >> absolutely. >> i did a story once here in the bay area. there was a police chief here, he'll remain nameless. i was at a gathering. it was a breakfast. he had his entire command staff at his table. and i noticed that it was an all-white male command staff.
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and i did a story on it because, you know, the sense is that when you surround yourself with a diverse board, diverse executive team, you don't allow for different, divergent areas to come in. so you have tunnel vision as to how to approach things. how do you see that concept and how do you plan to manage one of the great franchises of the national hockey league? >> sure. well, i unfortunately or fortunately look at things through the business lens. it does not make sense from a business decision to just have the same folks at the table when you're making decisions. when you have diverse voices and backgrounds, when you have women, latinos, people of color at these tables of decision-making, you bring in their personal history. you bring in their perspectives and you're able to analyze a problem or an opportunity or an
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investment in such a much more rich, complex, and full way. and so from a business decision, it just makes sense. from a social justice perspective, it's time for these communities, it's time for latinos to be sitting at these tables given our impact and importance to this society. >> and given the civic engagement that is required sometimes of sports franchises, you know, that community that you're in now, the metro phoenix area is rich with latino culture, generations that have been there before this became the united states of america. that land you're on right now was still part of mexico. so the roots are deep there. talk about the civic engagement you want to take the coyotes to in that area. >> 100%. that was actually a key reason why i chose to accept this opportunity that alex mor rel low offered me. really it was just to come and say this community, as you said,
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has generations of latinos and a very, very proud history. yet i feel like it's on the cusp of growth, of expansion of its both economic, political, and civic power, and i want to be a part of that. i want to be part of the healthy leadership here and more importantly, i want our organization and our franchise. this is about an enterprise that says you are our community. we are part of it, and so how do we empower this community to the fullest? so it's something that i fully embrace. it's part of our strategy. it's part of our business plan. and i think we're going to work very hard. but i do believe and have a lot of faith that we're going to be successful but i think a lot of us in the bay area are proud, xavier. it feels like a member of the family have reached the levels you have. we're proud of you. any final thoughts? >> i just want to thank you for this opportunity to say hello to
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obviously all the wonderful friends and family that i have there in the bay area. it will always be home for me, though i now have a new home in a new community. where i grew up will always define a large part of who i am and what i've been able to accomplish. i'm just truly honored and humbled. i want to take this time to really thank all those individuals from the bay area that were supportive of me and that helped guide me and allowed me to be here. >> thank you very much, xavier gutierrez, new president and ceo of the arizona coyotes. thank you so much and good luck to you. >> damian, thank you very much. we'll be back next week. we'll see you here on "comunidad del valle" on nbc bay area. thank you for watching. ♪
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