family about this little boy my mom is a teacher and my dad whose parents were killed, now is an optometrist. lives with his grandmother and i moved to cambridge and spent his aunt and uncle are helping out. four years there. it totally changed my life, definitely tested me and made me they agreed to allow to us do appreciate home that much more. >> i did a short speaking series there on that campus once. hello and welcome to not -- donate some of the "comunidad del valle." i mean, you're awestruck and you i'm damian trujillo. prepared to be inspired. can probably count the latinos proceeds to a scholarship fund. this show today is about on two hands now, but it's very we want to help him as best we inspiration on your "comunidad awesome. can. we hope the community responds del valle." how does cultura play a role in to this worthy cause as we mark >> nbc bay area presents the one-year anniversary. "comunidad del valle" with damian trujillo. the work you do professionally >> and we begin today with that and personally? >> chuy, i understand bly sense >> i get notifications going off. i'll give you a clear example. a little emotion in your words. inspiration. boy, where do we start with her i started something called >> yeah, you know, this is hard résume. to imagine latinos who brunch at the you know, eliana, welcome to the be taken suddenly. company. outside of google i started this couple, as i spoke with show. everyone is dealing with express with what's going on around the latinas who brunch. world. i figured let's have somebody on i started a giving circle for who can inspire us all. welcome to the show. >> thank you for having me. brenda an chondo, her son,

the latino community. andre, and his wife, jordan, such a pleasure to be here because i think any moment we i love other groups as well, as can create to stay positiv they went into the walmart. much as i can advocate for all they actually were not going to those that are underestimated go to the walmart that day, but share a bit of my story. and have amazing potential. they dropped off their daughter >> i hope that we have enough so much of it is because of our time to share everything because at cheerleading practice. culture, you know, and our there's a lot you have community, i think, there's a they ended up walking into the lot of humility, which is walmart to go want to bank or accomplished. let's start with your job at beautiful, but our latino and google and that important role something. you know, things happen like diverse communities in the u.s. you played in one of those this suddenly just rip a family are so entrepreneurial that it apart. high-tech giants in silicon valley. >> i started my career in tech really inspires me. latinas who lunch, we have in 2009 as an intern in the bold you know, they were -- they're brunches all over the country still here a year later. internship program at google. now online during this time. i spoke with them and i could we have a network of latinas all tell the emotion in their i had a ten 'career at google, over the united states. an amazing ride. we even had a brunch in tijuana voices. it's been hard for them. and so we just hope that this i created a number of roles from scratch. i'm an entrepreneur. and amsterdam. brings a little bit of comfort i found ways to impact the to them and we want to let the business that make impact in the community. i ultimately launched and to me culture is so important because it's where we learn our community know that we're with founded the multicultural them. >> last question, chuy. marketing team but worked on the we know that you mentioned your. diversity team, worked across values, wanting to pay it it's got to be warming to know areas at google and ultimately forward. i hope our community has the mission was always access, that los niteliters are followed how to give our community and generational wealth one day. over the southwest, california, >> we're speaking with an others like it access to and texas. >> absolutely. technology. that inspired me so much. inspiration to everyone, a lot you know, our guitar player, a lot ofams, for of folks here around the bay charlie, he is from el paso.

example, the small business of course joe is from texas. teams that's making tools for area and the country. we'll be back and talk about her great work and maybe how we will we have albert who has roots in small business owners or all be inspired by that work. texas. chromebook and thinking about stay with us. we're back wit this hit home for us, even how to engage diverse though we're here in california, communities to make sure we have a seat at the table. tech is driving so much how we if you know the motives of what connect even now. happened and how it was an attack on our entire community, we stand with them and the song >> intrapreneur? is about uplifting the >> i'm starting from the inside community. it's a really heartfelt country pitching a new business, a new song that speaks to the power of opportunity, it's being an communities coming together and intrapreneur on the inside. what that means. >> i do want to play a short >> you've on able to -- eight years later you've been able to clip of that, chuy. any final thoughts before we let you go? >> if you want to support, you accomplish with that endeavor know, reach out to us and, you with google. >> it's been such a journey. for one, making sure our know, you can download the song products are more accessibility beginning july 31st. to the community, launched our >> all right. first campaign. chuy covarrubias of los niteliters, awesome song. a lot of success with that. thank you for being with us. >> thank you, damian. >> thank you. i should on the first commercial here is a taste that have song groolg d for google chrome. by loss night liters.

i thought is my family and my see you again next week. community the country know about this, they need o make sure they know. ♪ there's one. there's shiny things like that and helping latino kids and teaching diverse communities tech. i focus more on the product ♪ we're el paso strong marketing, but that's the work ♪ el paso strong murillo. let's talk about latinas who that i love. brunch. you mentioned that in our ♪ our pablo works together while at google i founded hola with my friend. previous segment. that's the community of latinos the premise is what? at google. just get us to engage and normalitiin we collaborated with other times of need ♪ ♪ we're el paso strong diverse groups to make sure that exchange ideas? >> yeah. ♪ we're el paso strong as i'm creating a role formally i think the ideas come of the in marketing that we stay community we create. ♪ el paso strong the goal always is how do we connected in the community, connect people and really help ♪ our pablo works together outside the company and within. latinas feel empowered. (birds chirping) >> how lucky was harvard to it's a simple idea. we are latinas who brunch. we get to get for brunch, but accept you as one of their the key is the design of the students? experience. we ask everyone who are you >> you know, luck is when today and someone might say preparation meets opportunity, so i did not think this would their title at their job. ever be an opportunity for me. they might see a daughter, a honestly i share that because sister, a wife, however they i'm from oxnard, california. feel they're showing up today, when my mom made me apply, moms what do you need and what can you offer. they realize as latinas i know

always know, i said, mom, kids that we often don't have for from oxnard don't go to harvard. help enough. we do it all and i like to say and she said, mija, you never (woman chattering) we're [ bleep ]. that can sometimes be hard. - [narrator] ordering dinner for the family? know unless you try. i was lucky enough to get but i think the years of we take a lot on. (family gasps) ar gen. so i encourage everyone to first rewarded with a side of quiet. say what they need to encourage (baby murmuring) us to be okay asking for help grubhub rewards you, (scooter horn honking) get a free delivery perk when you order. sometimes, and then offer (doorbell rings) - [group] grubhub. because i think often people forget that what you have to offer may be exactly w h much of an impact it can make. it's empower for a woman to realize what they have to offer someone at the table really needed at a and they make those connections. it's been incredible to see the community grow. for example, coco in our phoenix chapter gave they m.e. these earrings. in covid time, we encourage wellness, impact, and joy. you know, i'm not going to lie. covid really is devastating. but at the beginning i thought what do we do to make sure we're television that is educational and informational. 're watching taking care of our people?

the more you know on nbc. like, so many latinos are frontline workers. we're the fastest growing faruq: today on "roots less traveled"... demographic of entrepreneurs and al: whoa. a lot of small business owners are going to struggle in this faruq: ...i'm taking jr and his uncle al to havana, cuba for a time. so, i mean, i woke up one surprising journey that will separate family fact from morning crying thinking what do fiction. i do? i thought, nope, i'm going to check it out, this was his house. jr: wow. al: i felt a presence of history that he actually walked those pick up our platform. similar to this, i interview halls. faruq: i'm faruq tauheed. people and we have latinas who family unites us, helps us heal, and makes life even more cook and i learned how to make a cuban dish with one of our special. members in miami. woman: how amazing is this? we had a 9-year-old named faruq: so, we're taking two people on the ultimate adventure genevieve, we hosted a cupcake to explore the stories hidden in their family tree. al: yeah, baby, yeah! faruq: along the way, they'll discover their past, great birthday party and she raised moments in history, and most importantly: each other. $96,000 to support raices to get kids out of cages. so we're finding people in our community doing incredible things. latina authorize and doctors that can talk to us about health. what's powerful about it is we started with brunches. we realized how incredible these women are and we invite some men

if they have tangible ways they support latinas. we bring that content to your community. and now we just kicked off digital brunches and they're phenomenal. we're trying to use your platform to stay connected and safe during this time. >> that is so amazing. you said something about the small businesses. you know a little bit about that. tell us about it. >> thank you for that segue but it's something i love to share about. it's something that has really impacted my perspective even at google. my family and i founded a company called tequila alquina. we grow it at a ranch in ha lea -- ha lease co, mexico. we do not sales so causes we care about. right now we're committed to supporting the farm workers community and the black lives

matter movement, the equal justice initiative and other groups. let's do things organically to show the industry and really beyond tequila if you do things in an all-natural way, sustainable, ecofriendly, you can produce a high-quality product. through that we were not only able to create jobs and teaching other growers how to grow organically, but also we won -- i'm so honored to share we won more than 60 gold medals, more than any other tequila company in theeated liquid gold. >> when will you have your next tasting opportunities up here in the bay area? >> well, we actually run have i really now. we didn't anticipate -- i think covid is making a lot of us do things differently. >> right. >> there was a day when i said, papi, we've been asked to do a tasting virtually, are you down? okay, sure. we actually have done two tastings with the start-up.

this is the coolest situation. we've done a couple different companies, but wave tech start-up we've done tasting for virtually where we show them our recipes and we have people live from india, france, spain, england. it's just been incredible. just taking, you know, what my dad taught us thousand make the tequila, i des tech angle, i sent my dad a tripod and we need to get this right. we're building the plan as we fly in every capacity of my life. for me it's about let's just start, if we don't do it right, let's keep improving but not being afraid to just try. >> you inspire a lot of people. but who inspires you? >> i have to say my parents, absolutely. my parents are incredible people, service at their core, about helping the community and

others. my grandma [ speaking spanish ] she taught me a lot about faith and cooking and hard work and values. i have a lot of incredible, incredible mentors from hot cheeto man who invented hot cheetos to friends and people who i've partnered with. one second language program was a result of a friendship. ana leader, cmo of npr. now she's on national geographic. i met her while at harvard. i was googling latinas who could be speakers, and i found her. she was an incredible leader. she came to speak at our conference and she said 805? where are you from? and i said i'm from southern california. she said i know exactly where you're from. i said i'm from oxnard. she said 805 till i die. these little connections.

and the list goes on. so many people i have to give thanks to and i'm grateful for the people who supported me along the way. >> eliana murillo is our guest on "comunidad del valle." we'll come back and do another segment with her. stay with us.

we're back with eliana murillo on "comunidad del valle." being named "forbes" 30 under 30 deserved but it's got to motivate you. >> i didn't know much about it when i was -- i actually didn't even know i was nominated. i was tagged by a friend on facebook and i had no idea what it was about. you can imagine my surprise. i read the description of why and it felt good to know that the work i was doing that was specifically to support our community was recognized. to support small businesses, efforts to make sure people know how to go out and vote, no matter who they support, just making sure people show up to the polls, information for businesses, for students.

that work was really personal to me and i think that it made it that much more real that, you know, the people on the list are incredible. i feel humble to be among them. but to see that description made it feel like, okay, i guess they did their research. they know what i've been working towards. >> that's awesome. my wife and i have three kids, twins are 12 and our oldest is 15. she cofounded this group at her high school called the league of young women voters. she's trying to get involved in whatever she can. harvard would be awesome for her, she's thinking stanford. what would you say? whatsomeone like her, other kido are out there who are inspired by what you've done? >> sure. i think that's the best advice i could give. if they have a passion and interest, to really dive deep into it. when i received my letter of acceptance to google, the first

line after congratulations, they said we've love to welcome to you our family, they said we admit people with very unique interests and passions. in high school i actually did culinary arts competitively. i was a competitive cake decorator. that's not team as well. i started cake decorating when i was 12 years old taking michael's cake decorating classes. i asked my mom to take the class. never thought that would lead to doing this with so much passion. i didn't know that would be relative to harvard because it didn't sound smart. and i thought, no, that's who i am. i took the classes that were going to prepare me for this. i'm a public school kid through and through, so that was definitely a learning curve for me when i got there.

like i said, i think if someone has a passion for something, to really take it to the next level. if it's chess, cake decorating, volunteering, through that you can learn a lot of leadership skills and that's how i learned leadership, what it looks like to be a team player and to be a leader at the same time. and i think that i just fetal so much conviction about why this mattered to me that you hear the ganas when someone feels what they're talking about. just having good grades, unfortunately, isn't enough. we need to make sure we do that, but how do you stand out? if you have something interesting, like a story to tell, know how to tell your own story. but the more juicy you can make that story with real facts, it's like, you know, you're the expert of your own experience. if she can tell someone how she started this, why she did it, what the impact was from start to finish, that's an amazing zoir i'm looking at your résume and your accomplishments. it's so incredible. you haven't even lived half your

life. so what's next for you? >> i hope so i'm entering a wellness center in l.a. aid very challenging concussion that taught me a lot about wellness and how much i didn't prioritize myself. you have a long list of accolade, but if you're not healthy, i had to find an acupuncturist and different ways of healing. i put a lot of effort to treat myself. how many people out there especially in our community aren't taking care of themselves. i'm partnering with my acupuncturist who's a close friend. we'll share more on social media. i'm developing curriculum essentially to help people learn how to do what i did at google.

i had people asking how do you create a latino community within a company or diverse group. how do you impact the business? i realized i had to do a lot of this from scratch. i didn't have a blueprint and i thought there's people like me at some other companies? why are they starting from scratch in i met someone who did the work i do at apple 20 years ago. so i don't think it's anyone's fault necessarily. i realize that the lack of representation, it's going to take some time, and i hope all company feel the responsibility to do something about that. it wasn't part of my day job. o kids to code. but i realize that i have a lot i want to do outside of the company and i'm so grateful for the experience at google that i realized if my experience can help others not have to start from square one, but give them a running start, i want to help

people learn about that. eye developing my own team to build all the tools that i feel can help, really, amplify our communities as entrepreneurs, as students. i'm building a lot. more to come. it's all an extension of my passion for helping our community. >> eliana, thank you so much. google her. she has her own website, a couple of them, actually. eliana, thank you so much. the words are really powerful and encouraging. thank you for coming on the show and shining a light on the work that we all need to be doing. >> muchas gracias. >> up next on "comunidad del valle," chuy hasfrom the night liters has a new single. arrub s

we're joined by chuy covarrubias from the niteliters. >> it has been a minute. thanks for having me on. i'm glad to see your still doing

your show. >> we're trying, man. we're kicking. you have a new single out. it's a very special and emotional one. >> it is, damian. a year ago, august 3rd, there was a horrific shooting in el paso, texas. many of you may recall the mass shooting. you know, like many other people, our band was touched by this. of course our band has a lot of followers from texas. and we heard of a story involving one family, a young couple who shielded their infant son and they were both killed and the baby survived. so that story stuck out in my head f i wrote a song, an original to o