end of the weekend. the "today" show starts now. i will be back in 24 hours from now with your weekend morning news. hope to see you then. have a great friday. good morning. black friday 2020. while the crowds may be smaller, the deals aren't going anywhere. many taking their shopping sprees completely virtual. >> it's not wort it when you can shop online. there's so many other options. >> others say they're sticking to tradition, pandemic or not. >> i'd rather go experience the thrill of shopping rather than clicking a button on a mouse. >> we'll have everything you need to know about navigating the sales safely. wake-up call. new this morning a cdc bombshell. there could actually be eight times as many coronavirus cases as we thought.

and we'll post thanksgiving cases send it even higher? what front-line workers want you to know now that the holiday season has officially kicked off. breaking his silence. three weeks after the election president trump finally addresses the question on everyone's mind. when and will he concede? >> it's going to be a very hard thing to concede because we know there was massive fraud. >> so what does that mean for the transition as president-elect biden continues moving forward? and claire winner. claire, the scottish deerhound is officially a top dog taking down the competition, including some new breeds at the national dog show. she and her handler are joining us live for a victory lap today, friday, november 27th, 2020. >> announcer: from the nbc news,

this is "today" with savannah guthrie and hoda kotb, from studio 1a in rockefeller plaza. good morning and welcome to "today." thanks for joining us on this friday morning. i'm sheinelle jones alongside peter alexander. savannah and hoda are off on this day after thanksgiving. we were just talking, we haven't seen each other in person since february. >> this is as close as we get today, but it's good to see you. you look great. i was thinking about claire, the big winner last night. you should have seen what she and her friends did to the hotel. there was purina everywhere. she's living her best life. >> we'll talk to her handler. i'm sure claire will be there coming up in just a minute. let's get to our top story and that is the changing face of black friday. with the pandemic raging across the country, stores already hit hard by dipping sales have been forced to give traditions an update. many offering deals in person and online to attract customers. the big question this morning, will it work to give businesses a boost? blayne alexander has more for us. good morning to you. >> reporter: sheinelle, good

morning to you. believe it or not, some of the familiar things we've come to know about black friday are still here this morning. here at this macy's, the doors opened at 5:00 a.m. and we've seen a steady stream of shoppers coming in well before sunrise. those images of people lining up thanksgiving night, waiting overnight and rushing the doors once the stores open, we're not seeing any of that this year. while experts do predict a good number of shoppers coming into brick and mortar stores, they're also looking at record-breaking sales online. this morning, it's the new face of black friday, with covid cases on the rise nationwide instead of massive crowds cramming into stores, this year deals spanning an entire month or more, which means more space out shopping. >> versus everybody, 200 people jamming through a vestibule at one time. nobody wants to see that happen this year. there's no sense of urgency at this point to show up at a

specific time because there's a limited amount of time to get a black friday promotion or discount. >> reporter: this month walmart and macy's are among major retailers rolling out deals in early november, target starting in mid-october and giving shoppers black friday pricing through the end of this month. >> we saw early this year retailers adapting very, very quickly to the changed environment. >> reporter: inside the malls, strict covid precautions. stronger air filters and in most stores masks are a must. >> everyone wears their masks and they have made it a rule here, and everyone keeps their distance. >> reporter: but with warnings against packed malls including the cdc labeling crowded shopping -- online sales are skyrocketing. sales are expected to top $10 billion on black friday alone. that's up 39% from last year. >> it's not worth it when you can shop online. there's so many other options. >> reporter: still, pandemic or

not, many shoppers cannot escape the allure of the in-store experience. >> it's a family tradition. >> i'm still a shopper that likes to touch and feel what i'm getting and see it up close. >> i love to talk to people so i definitely would rather just go and experience the thrill of shopping instead of clicking a button on the mouse. >> for those who do want to go to the stores, what are precautions stores are taking to reduce crowd sizes? >> reporter: a number of precautions. cell phone apps are becoming more useful in times like these. some stores are allowing people to sign up for a specific time to go into the store. then they get a notification on their cell phone when it's time for them to go in and shop. that's a way to help reduce the crowds inside. if you'd rather avoid the stores altogether, what you can do is buy online and then come pick up curbside or pick up in store. that's becoming increasingly popular. in fact it's up 140% over last year. guys, one final point worth making, experts predict today

and cyber monday will be the two highest record sales for online sales in history. >> i believe that. blayne alexander, thank you. now to an eye-opening update on the coronavirus cases. the cdc says the real number of covid cases in the u.s. could be eight times higher than what's reported. it comes amid new fears of superspreading holiday events. gabe gutierrez has the very latest. gabe, good morning. >> reporter: peter, good morning. 45 states have seen a rise in covid cases over the last two weeks and many public health officials worry we could see an even larger spike in this period after thanksgiving. >> happy thanksgiving! >> reporter: for many families, it was a thanksgiving they never envisioned, dinner to go. >> we just had to do something different. >> reporter: this colorado couple, who usually hosts, setting out takeaway orders for friends and family. >> i'll be there at 1:15, i'll be there at 1:30. and i want both or, no, just

white meat. it is just a hoot. >> reporter: a scaled-down macy's parade showed heartfelt appreciation for the nation's front-line daily workers. 2,000 more deaths, the most since july. at least 263,000 lives lost in the u.s. since the pandemic began. the cdc now says it believes the country is severely undercounting the number of cases and the real number could be eight times higher. >> i work in the covid units almost daily. they are filling up very, very fast. >> reporter: after the supreme court blocked new york from enforcing crowd restrictions on houses of worship, saying it violated religious freedom, the state's democratic governor called the decision irrelevant because the measures have already expired. >> i think this was really just an opportunity for the court to express its philosophy and politics. it doesn't have any practical effect. >> reporter: in south dakota, where the covid positivity rate

is 43%, a republican governor is still strongly resisting a mask mandate. west virginia's governor is defending his mask mandate, as the state breaks its covid hospitalizations record. >> i had many, many people that were calling and they were saying to me over and over and over, we want to be like south dakota. we want to be south dakota. well, i don't want to be south dakota. >> reporter: in denver, mayor michael hancock has ignited a furious backlash. for weeks he encouraged people not to travel. >> i'm asking, i'm urging, i'm pleading with everyone, please stay home. >> reporter: even tweeting that message on wednesday, just before boarding a flight to mississippi for thanksgiving with his wife and daughter. the mayor now apologizing, saying i humbly ask you to forgive decisions that are borne of my heart and not my head. >> a lot of backlash over that. meanwhile, gabe, on the vaccine front one of the leading candidates is making changes that could impact when it gets approved.

what more can you tell us about that? >> reporter: yeah, peter. the astrazeneca vaccine, you might remember the company reported a 90% efficacy rate. well, since scientists questioned the validity of those results because some participants in the trial were only given half doses, now astrazeneca's ceo is telling bloomberg news that it might conduct another international study but that might take longer to get fda approval. >> gabe gutierrez, gabe, thank you. president trump taking questions last night from the press for the first time since the election leading to some heated exchanges over those results.lts. and what comes next? nbc white house correspondent kelly o'donnell has more kelly, good morning to you. >> reporter: good morning, sheinelle. president trump is still trying to sound like he's in a fight to overturn joe biden's victory, but in his new comments he's also revealing that he knows time here is running short, telling reporters, for example, don't let joe biden take credit for vaccines, that was me, he said

and reluctantly acknowledging when the time comes, he will move out of the white house. abruptly ending his own three-week post election freeze, the president finally acknowledging that his tenure is coming to a close, saying if the electoral college certifies joe biden's win, he will vacate the white house. >> certainly i will. certainly i will and you know that. but i think that there will be a lot of things happening between now and the 20th of january. >> reporter: but the president continues to declare the results fraudulent, despite presenting no evidence. >> it's going to be a very hard thing to concede because we know there was massive fraud. >> reporter: dozens of lawsuits from his campaign have been tossed out or withdrawn, and many key swing states have already certified their results. the electoral college meets december 14th to finalize joe biden's victory. still, the presint rdeisted. >> if they do, they made a mistake because this election was a fraud.

just so you understand, this election was a fraud. >> reporter: despite a diatribe of unproven claims -- >> so a glitch oh, gee, we had a glitch, 5,000 votes. >> reporter: he also acknowledged he has little time left to contest the results and appeared annoyed that biden is moving forward. >> i think it's not right that he's trying to pick a cabinet. >> reporter: the president-elect, more traditional even during this transition, released a holiday video message, looking beyond the trump era. >> we can come together as a nation i know better days are coming. i know how bright our future is. >> reporter: the current president's impromptu press conference provided some new answers and exposed a visceral anger over his circumstances >> just a lightweight. don't talk to me -- i'm the president of the united states don't ever talk to the president that way. >> reporter: that anger erupted in response to a calm and appropriate question about whether he would concede

clearly a painful subject. sheinelle. >> kelly, president trump was also asked about attending the inauguration in january and his future political plans what did he say? >> reporter: well, this was interesting because there were a couple of areas where he said he knew the information but wouldn't give it yet because it would reveal the ultimate outcome here he said he knows whether he will attend the inaugural or not but will not say so at this time and when asked if he would run again himself in 2024, something he could only do if he loses in 2020, he says it's not the time for that yet, still focused on the current election sheinelle. >> kelly, thank you. now to europe where many countries facing the same questions about coronavirus that we have here at home over whether families can come together safely for these holidays despite being in the midst of a second wave. matt bradley this morning is in paris. matt, good morning. >> reporter: good morning, peter. you know, paris may look normal, but it's still in the throes of that second wave and economic

fears. but some european countries are loosening their lockdowns very cautiously but still, the whole continent is struggling to feel festive. here in france some lockdown relief tomorrow as small shops and churches can reopen. but the things that true low make paris, paris will have to stay closed until january 20th in germany tough restrictions will stay in place until december 20th in a bid to allow for a family christmas traditional christmas markets are going virtual this year. in spain, locals told to stay vigilant the government is considering to scale down christmas parties to six people britain's economy is facing its worst contraction in centuries, but next week shops, gyms and some restaurants can open in a tiered system as covid numbers are coming down. prime minister boris johnson allowing limited gatherings during christmas but warned of a

hard winter ahead. >> if we ease up now, we risk losing control of this virus all over again. >> reporter: in france it's beginning to look a lot like christmas but it won't be a normal noel. president emmanuel macron saying families will be able to celebrate together, but i appeal to your sense of responsibility, he said. this will definitely not be a christmas like any other for many businesses like tonya heath, the christmas cheer came just a few weeks too late. >> you had to close your business how did that feel? >> it feels really like being hit by a tsunami. >> reporter: despite closing her shop, tonya is determined to keep selling shoes online. >> i just put so much blood, sweat and tears into it that i'm not willing to be washed out by a crisis. >> reporter: but france's crisis isn't over the health system is still strained >> the icu are overwhelmed everywhere in paris. >> reporter: doctors worry without a stronger strategy, the new year could bring a new

lockdown. >> if you don't keep society to testing, tracing, isolating, then you will have to face a third wave. >> reporter: there's a risk christmas hope could turn into a new year's hangover. so french authorities are going to continue to lift that lockdown but only if the virus stays under control. they have to stay under 5,000 new cases per day and under 2,500 patients in icus if that doesn't happen, they're going to go right back to that lockdown peter. >> matt bradley, right in the heart of paris thanks so much. the nfl's most valuable player, lamar jackson has reportedly tested positive for the coronavirus. the nfl network says that the baltimore ravens' star is one of the dozen team or staff that has been hit by the outbreak. the ravens thanksgiving game

against the pittsburgh steelers has already been postponed until sunday now that game may be in jeopardy as well. >> it's going to be one of those weekends a lot of football teams are dealing with it. >> it's touch and go at this point. >> a lot of people need that break. dylan, nice to see you in person how did it work out last night >> a little too much red wine for the voice, a little raspy, a little puffy this morning -- >> was it worth it >> it was totally worth it i think a lot of people can join me that we just ate too much food we have got a lot of rain, especially in southern texas and it's only going to get worse the next couple of days. we've got a stationary front so obviously it doesn't move too quickly. houston will be an area where we'll see a lot of rain later today and into tonight going into saturday we'll see it push a little farther down into southern texas, down near brownsville and move back to the north as we go into sunday and finally it starts to move through louisiana, through mississippi, through alabama and eventually up into the mid-atlantic as well here you go on monday where we could see heavier rain through virginia into the washington, d.c., area and on the back side

through the great lakes, cold enough for some of that snow we could see as much as up to 5 to 6 inches of rain down near houston. same thing for lake charles. elsewhere along the gulf coast, 2 or 3 inches, higher amounts sunday and monday, especially in the mid-atlantic and into the carolina as as well. that's a look at the weather across the country, we'll get to your local forecast in the next 30 seconds good morning. i'm meteorologist kari hall. let's take a live look outside in san jose with a beautiful sunrise and another chilly

morning. it's been even colder this morning compared to the past couple. we are going to see temperatures reaching into the mid-60s for highs today, up to 65 degrees in spots like morgan hill today and 64 in downtown san jose. through the forecast our weather is on repeat still staying dry and this continues into next week. >> and that's your latest forecast back to you guys. >> we'll counting on leftovers next time. forget march, there's already madness in college basketball with dozens of games already paused amid the pandemic it's only the third day of the season. plus, let's not forget it is black friday we have a guide for finding the best bargains without leaving your home. but first, this is "today" on

still ahead, it wouldn't be thanksgiving without the national dog show. we'll meet the top dog, claire, who stole the judges' hearts. >> find out why she may have

been a favorite going in first, your local news ♪ should auld acquaintance be forgot ♪ ♪ and never brought to mind ♪ should auld acquaintance be forgot ♪ ♪ and auld lang syne ♪ for auld lang syne, my dear ♪ for auld lang syne ♪ we'll take a cup of kindness yet ♪ ♪ for auld lang syne ♪ we'll take a cup of kindness yet ♪

♪ for auld lang syne i like it. happy holidays. ♪ ♪ black friday into deals for days. starting friday november 27th score deals like a $98 6 volt chevy silvarado ride-on in-store and online. let's end the year saving bigger it'scan it help with snoring? sleep number event on the sleep number 360 smart bed. 6 volt chevy silvarado ride-on in-store and online. i've never heard snoring. exactly. no problem... and done. save 50% on the sleep number 360 limited edition smart bed. plus 0% interest for 60 months. ends cyber monday.

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from same day delivery to free drive up. quick and easy contactless shopping all season at target. good morning. it's 7:26. i'm kira klapper. here are today's top stories including how black friday shopping safety is in place this covid year. >> reporter: i'm thom jensen in san jose taking a look at how people are coping with the pandemic, this surge in covid-19 cases enforcement of capacity rules in santa clara county. here in san jose retail are at 25%. they are abiding by that at the best buy store and 50% at grocery stores and enforcement teams are out making sure people wear their masks and abiding by

social distancing. >> reporter: this black friday will look a little different because to start with most of the counties in the bay area are in the purple tier. malls and retail stores are capping capacity at 25%. so for the stores that are open what are they doing to keep their shoppers safe? nbc did some research and are finding an increased number of hand sanitizing stations, some placards on the ground to enforce social distancing and reserve times to shop online to keep everyone safe. we're going to check in with meteorologist kari hall for your forecast. starting out very cold. we have temperatures in the upper 20s in the south county as well as the far north bay after this cold start we warm up and it will be a nice afternoon across the bay area. a repeat of yesterday. we're seeing this weather pattern repeat as we go into the middle to end of next week am all dry with no rain coming in.

chilly temperatures in the morning and warm afternoon. kira? kari, thanks. i'll have another local news update in 30 minutes. until then back to the "today" show.

there are more and more people extending helpful hands to do a kindness to their neighbors and that's a good thing. keep the faith. we're going to get through all of this, and we will be a better society because of it. >> such a powerful moment airing last night. we're back now at 7:30 on a friday morning, november 27th, 2020. that was alex trebek. he prerecorded that heartfelt thanksgiving message to fans reminding them to keep the faith despite the pandemic.

>> the beloved "jeopardy" host died earlier this month after a long battle with pancreatic cancer. what a legacy he leaves. >> and his voice even with him being gone is still a voice that resonates and means so much to hear it for so many people. >> we're here this morning and savannah craig and hoda are off. after months of economic struggle for buyers and sellers, the nation's retailers are hoping for a lift from black friday sales today. malls are promising beefed-up sanitation measures, social distancing and blockbuster deals. even with americans grown used to pandemic shopping online, stores are betting that some still crave that in-person experience. we'll have much more on black friday a little later this morning. utility crews in southern california have started widespread power cutoffs to reduce the risk of new wildfires there. officials said the shutoffs were needed because of santa ana winds that could reach 65 miles an hour this weekend. the area is already under red

flag warnings, so any small fire sparked by electrical equipment could of course quickly spread. the first 8,000 customers had their power cut on thanksgiving night. another 100,000 have been warned that they could be next. the california highway patrol has released dramatic video of the helicopter rescue of an injured hiker. take a look, he was pinned by falling rocks and spent a whole night stranded at high elevation. rescuers located him after he was able to reach his cell phone and make an emergency call. after the airlift, the hiker was taken to the hospital in stable condition. he said he was afraid that he'd be lost for good if his cell phone battery died. goodness. >> heck of a way to get out of there. the college basketball season by the way started this week after a lengthy delay, but a growing number of coronavirus cases on college campuses are complicating the sport's highly anticipated return. nbc's morgan chesky is following the latest developments for us this morning. morgan, good morning.

>> reporter: hey, peter, good morning to you. it wasn't until the college basketball season was cancelled last spring that a lot of people realized just how serious this virus was. since then the ncaa has studied how other sports have returned mid-pandemic. but just days into this season, plans to play already in trouble. >> look at that pass. >> reporter: madness in college basketball and it's not even march. this morning dozens of teams are playing on after positive covid cases forced several favorites out of an 11-day tournament. bubbleville where 40 teams were set to play in connecticut is now under way after facing viral fallout. earlier this week uconn's women's basketball squad called off the trip and suspended activities for 14 days after a positive covid test for someone on their staff. >> obviously that changes everything that we have planned. like everything else this year, you just roll with it and make adjustments and move on. >> reporter: several other teams

also backing out of bubbleville. teams still taking the court must submit to multiple nasal swabs each week and follow covid protocols. nationwide "usa today" reports more than 40 of the 307 are paused in quarantine or cancelled their season altogether. at florida state, men's head coach leonard hamilton updates his team daily on the virus' toll and impact. >> the only thing you can do is continually keep pointing out the severity of this. >> reporter: the seminoles opening game had been set for today, but was postponed after covid-19 sidelined their opponent, one of the country's top-ranked teams. hamilton's squad has big goals on the court, if and when they play. >> when you enter this delayed season, what's your biggest concern? >> well, the thing of it is you can't worry about that which you can't control. be careful and be consistent. that's really the only thing you can do and hope that that's enough for us to stay safe and

be true to each other. >> reporter: with the start of flu season now colliding with coronavirus, expectations are already shifting for the sport and the season. >> i hope we have a good season, but i'm more concerned about us getting through the season healthy. >> the idea that they have something called bubbleville. what an era we live in. morgan, what do we expect the ncaa march madness tournament to look like? are they considering a bubble like the nba? >> reporter: yeah, peter. the ncaa has already pledged to hold a 2021 tournament and they have said that instead of having 13 preliminary locations scattered all across the country for those early tournaments, they are consolidating into one city. they do plan to have that bubble model. right now the early front-runner is indianapolis. until then a lot of these college teams will be playing in empty arenas or just allowing a few fans inside. peter. >> morgan, thank you very much. of course, sheinelle, they're still trying to figure out the

end of the college football season and we're still talking about whether college basketball can play. >> kudos to all the kids putting up with it and trying to be good sports, for the students who miss going to the game. such a tough time. next, our vicky nguyen is scouting out all the best holiday deals from her couch. >> good morning. enjoying black friday deals from the comfort of your home? it's easier than ever to find bargains. i'm vicky nguyen. coming up next, i'll show you the one place to find all the ads and deals, plus the new surcharge you've got to be on the lookout for. that's next on "today. eek only.. it's black friday, now. at target. so this aveeno® moisturizer goes beyond just soothing sensitive skin? exactly jen! calm + restore oat gel is formulated with prebiotic oat. and strengthens skin's moisture barrier. uh! i love it! aveeno® healthy. it's our nature.™

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turns into magic hour. flan brings abuela closer. and a good deal means a great deal. it's officially black friday this morning on today's holiday consumer, things are not like they used to be. >> many retailers rolled out deals as early as october to make it easier for bargain hunters to find sales without shopping in person nbc news investigative and consumer correspondent vicky nguyen joins us with your online shopping guide this morning. vicky, good morning, nice to see you. >> good morning.

finding deals is easier than ever with a pandemic that has some people worried about going to shop in person in stores, don't worry, i have your guide to bargains that you can find right at your fingertips from the comfort of your own home this year's holiday shopping blitz is going cyber rather than shopping in stores, 75% of consumers say they prefer to shop online this holiday season so what's the best way to shop online and save big? before you start, make a list and check it twice >> i have all the stores i want to visit right here along with a list of items and sizes. that way i can shop with a purpose and i won't end up buying things i may not need. >> retailers have been rolling out deals all month long walmart, bed, bath and beyond and lowe's released online only deals. with so many black friday deals it can be overwhelming to keep track of it all. check out this site, blackfriday.com. it's a one-stop place to help you find all sorts of ads and deals for black friday as the world navigates a pandemic, there are new challenges shoppers face,

including extra fees i'm about to check out and shipping is $4.99 but there's an additional surcharge of $2 because of increased shipping fees during this holiday season so i opted to buy online, pick up in store and that's free. before clicking buy, price compare. google's shopping page or sites like price grabber can do the work for you using site its like deal news or click deals can find and alert you to the best bargains. >> $10 for these my dad needed new pajama pants gift cards are another way to save gift card granny lets you purchase them at a discount. experts predict e-gift cards will likely be one of the top gifts this holiday season. and don't forget about cash back apps >> i'm using rakuten just launch the app and choose the store you want to shop

ulta will give me 10% cash back. and online coupons are a must. consider using a browser extension like honey click on the apply coupons button and you may get a discount i saved $7.50. other extensions also do the trick. if you're on the fence about purchasing something, sitting on it might not be a bad idea here's another tip just leave your item in your shopping cart. a day later you might get an email like i did for an extra 10% off but you have to be signed into the website. take advantage of loyalty programs to pile on the savings. i'm already part of target circle, the loyalty program. they have a 25% one toy deal my girls will love this lol surprise doll. it's on sale for $10.39 but with my coupon i'm saving an additional $2.60 tips to cross everyone off your

list and make sure your online shopping cart is filled with even more savings this holiday season and don't forget about your small businesses this holiday season too small business saturday is tomorrow guess what, a lot of these local businesses have adapted in these extraordinary times and they have gone online, so make sure you check them out shop small, shop safe, and save. guys, back to you. >> oh, thank you, vicky. >> i love that your son is already telling you what he wants. mom, by the way, this is what i want. >> i want this merch from my favorite youtuber. let's check in with dylan for the latest on the forecast. good morning again, everybody. we do have fire danger out in the southwest especially in southern california. we have red flag warnings for gusty winds and low humidity humidity running in the single digits percentage here, 8% to 10% humidity, all because of this northeasterly wind. that's that santa ana wind at times we've had reports of gusts up to 80 miles an hour this is going to be the case

especially this morning. winds will ease a bit this afternoon but it's still going to be very gusty and we're still looking at low humidity so that could help spread fires that do develop out that way on the other side of that, we do have a flood threat down through especially southeastern texas, down through louisiana this will be for today and into tomorrow too to the north of that we have above average temperatures, highs in the 50s and 60s back through the midwest fairly seasonal for this time of year temperatures in the 40s and 50s. good morning. i'm meteorologist kari hall. as we take a live look outside in san jose a clear start to our friday morning. it's also very chilly. we've had temperatures starting out in the 30s. this is where we're headed up to 63 in livermore. in the north bay we're up to 67 degrees in santa rosa. then we're going to see this weather pattern on repeat with no rain in the forecast, even going into next week. expect sunshine for the next several days.

>> and that's your latest forecast. >> thank you, dylan. just ahead, the competition was tough. more than 500 dogs all vying for the top prize at the national dog show we'll meet the winner, scottish deerhound claire, and chat with her handler too when they join us live, after this. 6 volt chevy silvarado ride-on in-store and online. let's end the year saving bigger our own hopes and dreams. we'll pass many milestones. moments that define you. and drive you. to achieve even more. so, celebrate every one. because success isn't just about where you want to get to. it's also about how you get there

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good morning. it is 7:56. i'm kira klapper. here is what's happening now. seven california hospitals will be among the first to get a covid-19 vaccine and two are right here in the bay area. if the fda grants emergency use authorization for pfizer's coronavirus vaccine health care workers and first responders at both ucsf and zuckerberg san francisco general hospital would be among the first to receive it. a ucsf infectious disease specialist tells us that could happen before christmas. medical experts anticipate a two-dose vaccine would be free eventually for everyone and would eventually be available at places like target, cvs and walgreens. time now to check in with meteorologist kari hall for your forecast as we head into the weekend. hi, kari.

hey, kira. we've had such chilly weather, and it's going to reach into the mid-60s for an afternoon high. a nice little warm-up today with a lot of sunshine. and this is the kind of weather we'll see going into the rest of the forecast. the weekend is staying quiet. a cool morning temperatures but a mild afternoon and we're going to continue to see more dry weather into next week. we check out san francisco, more of the same with highs in the low 60s and morning temperatures dropping back into the mid-40s. we do at this point desperately need some rain. we're not going to get it anytime soon. kira? oh, darn. thanks for the warning, kari. scott mcgrew has another local news update in half an hour. in the meantime we'll send you back to the "today" show.

it's 8:00 on "today. coming up, black friday blitz. holiday shopping officially kicks off as coronavirus cases continue to rise across the u.s. >> 200 people jamming through a vestibule at one time. nobody wants to see that happen this year. >> how can you score the best deals safely christmas comes early. we'll take a look at why so many people have started decorating so early this holiday season plus hoda talks with the stars of "the christmas chronicles 2" about their new movie and long-lasting relationship and best in show >> best in show is the scottish

deerhound. >> scottish deerhound. >> coming up, the winner of this year's national dog show joins us live. we'll have all the adorable moments from the rough competition. today, friday, november 27th, 2020 from indiana, we're celebrating -- >> my birthday >> from virginia -- look who's turning 1. >> hi, "today" show. >> we're from washington and we wanted to share with our friends and family -- >> i'm having a baby. >> i'm going to be a big brother. >> how cute! surprise that's an awesome reveal congratulations to that family welcome back to "today."

we are so glad you're with us on this friday morning, the day after thanksgiving and black friday savannah and hoda are off today along with craig, so we're here. i'll still full. dylan and i were joking we woke up full. >> a little cornbread stuffing, how did that go for you? >> i'm telling you, i cooked created a masterpiece. now we're thinking about the holidays with thanksgiving now in the books, christmas is now less than a month away and those shipping deadlines are creeping up. >> that's exactly right. so next week on "today," our vicky nguyen has a look at what some of the biggest retailers are doing to make sure that your packages arrive on time. plus, what you can do to save money on shipping. that is all next week. >> well, there's a lot going on so let's get right to your news at 8:00. the pandemic and high finances are expected to cut deeply blayne alexander is in georgia where merchants are promising low pricesnd u araded hygiene to shoppers. blayne, good morning. >> reporter: sheinelle, go

morning to you black friday is offiallyciere and it's looking different than black fridays in the past. there are still some rities foinstancethis, acy's here opened at 5:00 a.m we've seen a steady stream of shoppers going in, many starting before sunrise experts say the real record-breaking numbers are going to happen online consider this, already shoppers have spent more than $60 billion in online sales just in november alone. experts predict that today and cyber monday will be the highest sales for online sales in history. now, if you do want to go inside the stores, there are a number of precautions that stores and malls are taking there is increased frequency when it comes to cleaning, strengthened filters and masks are required in most places. for those who don't want to go into a store there are a number of different things that you can do you can order online and pick up curbside or pick up in the store. that option is up 140% from last year one thing stores are doing this year, rather than having the

sales all consolidated on one day, they're spreading out out for an entire month so that reduces the need for people to rush in and get the deals within a few hours. guys. >> there are positives to that, thank you. the cdc says the actual number of covid cases in the u.s. could be eight times higher than what's been reported earlier. the undercount would mean that more americans who have not had any symptoms could be spreading the virus, especially if they traveled for thanksgiving. still, the backlash against recommended safety precautions refuses to die down. in south dakota, the republican governor is strongly resisting a mask mandate even though the covid positivity rate there is 43%. president trump said last night that he will leave the white house after the electoral college makes joe biden's victory official however, still insisted that the election was stolen from him nbc white house correspondent kelly o'donnell has the latest kelly, good morning. >> reporter: good morning, sheinelle. president trump is still very much in a fighting mood, but is

letting reality sink in as well, acknowledging he has little time left to contest joe biden's win. he chose thanksgiving night to take his first questions from reporters in more than three weeks along the stretch of his presidency while the president won't say he would concede the race, he did make an important statement about his future and the country's. when asked if he will leave the white house after the biden victory is finalized by the electoral college next month, he was clear. >> certainly i will. certainly i will and you know that. but i think that there will be a lot of things happening between now and the 20th of january. >> reporter: the president said he has decided how he will handle the issue of the inaugural, but won't say publicly now if he will attend the president will get another taste of the campaign trail. he's planning to go to georgia next week he says to help two republican senators facing a january runoff race. that will decide control of the senate sheinelle. >> kelly, thank you. a new study from the cdc

reveals many parents are feeding their babies solid foods too soon the american academy of pediatrics recommends introducing foods other than formula or breast milk at around six months of age. researchers found nearly one-third of infants began these foods before four months findings did vary by state, ranging from 18% in new mexico to 49% in mississippi. >> we'll have to talk about that in the months to come. that's interesting. that's the news. are you ready for a morning boost? >> always. >> we have a good one for you this morning we've certainly brought you many wonderful stories about military service members being reunited with their children or spouses this one is a little bit different but just as heartwarming oh, sadie, a 9-year-old labrador, couldn't hide her excitement when she caught side of joy namath who had been deployed on short notice and was away for months.

while she was away, sadie was cared for by dogs on deployment that finds temporary homes for service members' pets. as you see here, he was so happy to be reunited. >> you think about the sacrifices by service members and how hard it is on families, on pets as well. they're a loved one as well. coming up next right here, it's beginning to look a lot like christmas why so many families began putting up their holiday decorations earlier than ever this year. first, these messages.

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♪ buy online, pick up same day if you wish. ♪ ♪ ♪ in-store, curbside, whatever your sitch i♪. ♪ load up alla yo' gifts without unloading yo' kids. ♪ ♪ don't stress - this is pure blis♪. ♪ runnin' errands while keepin' your distanc♪. now relax like a shopping genius. ♪ ♪ it's the safest way to gift that ever existed. ♪ buy online, pick up in store or with contactless curbside pick-up. all your gifts in one worry-free trip. we holiday. only at old navy and oldnavy.com we are back taking we are back taking a look at another way the pandemic has changed the way we live this year holiday decorations usually start popping up after thanksgiving, but in households across america, waiting that long was just one more tradition to fall by the wayside in 2020 nbc's kerry sanders has more kerry? >> reporter: well, good morning, guys because of covid, our world may

seem gray. life is colorless because of the restrictions we're living under, like social distancing but there are those who want to make this a colorful time of year and in some cases they began doing this as far back as halloween. in our year of the pandemic, this has become a welcome distraction. >> we're decorating the tree. >> reporter: for most families who celebrate christmas, there's an unofficial timetable that says no christmas trees until today, the day after thanksgiving, but that is just another rule that does not apply in 2020. >> i myself have been wanting christmas since june, and i know like my neighbors have had lights up since before halloween. i think it's just been a year that hit a lot of us hard. >> do you want to hang it on the tree >> reporter: the constantine family started decorating after halloween. four big trees, three little ones and there's this year's elf on a shelf in a quarantine box. >> here she is. >> why do i get the idea this

should go into a time capsule and be opened 100 years from now. >> 100%. i think a lot of things from this year need to go in a time capsule. but the elf in the quarantine box for sure. >> reporter: and all over social media it's already a sea of red, white and green. if you're yet to get a freshly cut tree, fair warning, the rush began a week ago. >> honestly i'm not sure that any of us could have predicted that it would be this busy i mean this last weekend was almost like a record weekend for all of us. >> reporter: at the beehive shop in centreville, pennsylvania, it was still 90 degrees outside when the christmas requests began. >> since august people were asking when the christmas merchandise would be out >> reporter: in miami's coconut grove, the popular night show on lime court is back, with one new rule social distancing. >> 2020 has been nothing but disease and disappointment the things that people look

forward to aren't happening. >> so we need this now >> everybody needs something they can be happy about. >> reporter: what's now spreading across america is finally something we want to see spread, holiday spirit >> merry christmas and happy holidays >> reporter: so if this is your weekend to begin decorating, remember, what may make you feel good will also help spread the joy and, boy, do we need it in 2020 guys, back to you. >> i agree, put up those lights. >> kerry's mask game so impressive. >> dylan, it almost reminds me, people have the fun ties or quirky ties. now they can do the quirky masks as well. >> i love it he's got the mask to go along with the season and we're hoping to get our economy tree this weekend. so it's never too early to start decorating for christmas, i think. temperatures not going to feel like december, that's for sure pierre, south dakota, 51 degrees. that's 13 degrees above average. louisville close to 60 today then as we go into tomorrow, minneapolis will be running

about 15 degrees above average with a high of 48 degrees. charlotte 66 philly 55. casper, wyoming, 50 degrees. then going into next week while it will start to cool off back into chicago with a high of 35 on monday, 37 on tuesday, new york gets up to 63 degrees on monday charlotte stays in the 60s until about tuesday and then will drop down into the 40s. so cooler weather is coming, but it is going to be mild for plenty of areas fo good morning. i'm meteorologist kari hall. let's look outside in san jose. it's nice and sunny. as you get ready to head out the door, make sure you have a heavier jacket. it's a cool start to the morning, but we'll have a nice afternoon as we head toward the mid 60s. we'll see that all around the bay area. weather pattern on repeat. we're going to see these days starting out cool, then warming up into the 60s, even into the middle of next week. what we need right now is some rain. >> and that's your latest forecast back to you guys.

>> thank you, dylan. now to an iconic hollywood couple, goldie hawn and kurt russell each have impressive careers in their own right, starring in true classics like "private benjamin" and "tombstone." >> but when they share the screen it makes us laugh like in "overboard." and now 33 years later, they are co-stars once again and hoda had a chance to chat with goldie and kurt about their latest movie. >> welcome to the north pole. >> reporter: kurt russell and goldie hawn take on the parts of santa and mrs. claus, a world famous couple a bit farther north from the california coast. >> i kind of look at her as love, pure love. and i love playing her. >> reporter: love is something kurt and goldie embrace on screen and off, as one of hollywood's most adored couples. their real-life chemistry lights up the screen, whether they're playing santa and mrs. claus or they're at each other's throats in "overboard. >> i've got news for you, lady no job will ever be done to your satisfaction.

>> that's quite enough now just get out >> reporter: their legendary romance began 30 years ago on the set of their hit movie "swing shift." >> you end up having this love story. when joel and i were living together, should we get married? i was like let's become like goldie and kurt. you've been the gold standard for living together and having a great relationship why did you choose that route? >> we didn't think about it that much. >> no, i thought about it. of course the scorpio, i think of everything. i'm down under everything. >> we've both been married and divorced what was the point >> marriage didn't work for either one of us i'm not saying it wouldn't work again, but i didn't think that we really needed to get married. i like it better that way, you know i haven't lost who i am. i didn't merge with someone else you know, there's lots of things that kurt and i are very alike on and lots of things that we're

not alike on you know, i think that, oh, my god, we don't think alike about this, therefore, the grass is greener, i want a divorce. there is no such thing as a divorce when you're living together it's weird. >> we said if the kids ever -- if this was ever an issue, if the kids feel we need to do this, we'll get married. but they didn't -- >> they didn't want us to get married. one of the areas of having children and building a family together, what you're building are these amazing memories kurt came into our life, it was my two children and me when i was single parenting life was -- i don't know, he just was like an angel really. >> not an easy angel to live with. >> like an angel. >> like an angel. >> reporter: and it's their magical rapport at the heart of "christmas chronicles 2. >> we have over 300,000 shops here in the village. >> and each and every one designed by mrs. claus >> goldie, you post something on instagram where you said if i

could play one role forever, it would be the role of mrs. claus. >> she is very magical and she has untold powers. i'm so happy to play her, so she has potential. you want to know what they're going to do after the movie is over. >> kurt, you were in the first one. obviously you were the hot santa. that was the big thing, man. that was it. and i know you were helping pick goldie's outfits you were working on that too >> i was involved very much in the whole process of where we were going with this i thought it had great potential. i think when you get to be an actor for as long as i have, there's only a few things that you can look forward to in the fewer that are iconic characters i thought it was great to get a chance to play santa claus. >> and this holiday season they have a lot to celebrate, four kids and six grandkids with a seventh grandchild on the way from son, wyatt, and his wife, meredith and goldie turning 75 this month. >> how are you feeling about your birthday? >> i don't feel anything i've had so many of them, i'm

used to it. >> she's getting pretty good at it >> i mean i read the number, i was like 75. i said that's -- i said someone regoogle that. i know goldie, that is n theot number but that's the number! >> i know. i don't -- you know, people say as you get older -- i don't feel older or whatever, i really don't. and i know -- numbers have never -- never bothered me. >> you guys both lean in i've interviewed couples who lean away. that's just how they lean. you always lean in. >> it's such a sweet observation. it really is. >> you've got to lean into each other. >> you've got to lean in. >> but not to get political about it, but she leans left and i lean right. >> oh, that's right. >> and that's just a joke. >> the couple keeping their spirits up during a tough year, and hopeful for what's ahead >> i think this is a period where our family should become extremely important.

we would never have had this period with our families for all the better or worse. the kids are great, our grandchildren are just wonderful. they have dealt pretty well with the world that we're in right now and i'm very impressed with how our children have parented their children. >> i look at them and i look at you and i figure they had some pretty good teachers >> what a beautiful observation too, that they lean in. >> i like in the beginning they were talking about whether they were going to get married or not. kurt said we didn't even think about it she was like, yeah, i thought about it "christmas chronicles 2" is streaming on netflix right now. and now turning to the top dog. every year thanksgiving day brings us a parade, some turkey and now a new national dog show winner. >> yeah, i was going to say even though there was no crown this year, the competition was still fierce at the end of the day, claire, the scottish deerhound, was crowned best in show

>> best in show is the scottish deerhound. >> scottish deerhound, best in show david, oh, my goodness be boscoe can get a chance. >> she's brown and she's not a legal color. for miniature schnauzers. >> i didn't know that was a thing. >> along with this year's best in show, claire, her handler, angela lloyd and co-host of the national dog show, david frei, are joining us good morning to all of you. >> good morning! >> good morning. >> congratulations to all of you. here's what i wonder do you think that claire is aware this morning that something is different, like she's done something right >> oh, i think so. >> yeah, i think she does. i think that she's quite enamored with herself. you can see her looking at all of you right now >> i have to say -- >> it's kind of part of her heritage actually her grandmother was best in show at westminster about ten years ago with angela handling, so --

>> it runs in the family. >> she's used to being around stars. >> yesterday my son was finally taking a nap and all of a sudden when they announced that claire was the winner, my husband just erupted in cheers. it woke my son up, so there was a lot of celebrating in my house. angela, how do you celebrate with claire? did she get ice cream? >> well, she really does enjoy ice cream, chocolate chip cookie dough is her favorite. so we did a little bit of that and she got a good grooming out on the farm. and right now she's going to have a piece of turkey, leftovers, for breakfast. >> david, let me ask you, what is it that makes the scottish deerhound so special and why was she so unique? >> well, you can see the way she's built that she can perform her job. she's also got this great elegance about her sir walter scott once so-called the scottish deerhound the most

perfect creature on earth. we agree with all of these things and obviously the judge did too. >> angela, i was looking there were 538 other dogs that were competing what was your confidence level like going into the show >> wow, yeah it was really tough competition. it was a champion-only show this year so it's the best of the best and honestly, you just have to go in and give it your all every time so that's all claire and i did that day and we have to do it three different times and she totally participated and did her best. >> david, like everything else, the show was a little bit different this year with the pandemic i know the stands weren't full of real-life crowds, but what else did you do to make it seem normal for us watching at home >> well, we did make it like most sporting events that you've seen over the summer and into the fall with our cardboard cutouts. no spectators allowed. we piped in a little sound to

make sure everybody knew we were having a dog show, but it was fun. the dogs didn't wear masks, but the handlers did and the judges did. we practiced social distancing all day long so we wanted it to be safe and healthy and happy for all the participants, and we think we accomplished that with the kennel club of philadelphia and nbc's help of course. >> i like when they pipe in sound at a football game, the erupting crowd at the dog show, the quiet murmur we appreciate you guys so much. >> angela, david, thank you so much congratulations again to claire. >> thank you underdogs, everybody. >> exactly straight ahead, we have a special black friday edition of today's best sellers great deals from top brands coming up. first, your local news

good morning, everyone. it's 8:26. i'm scott mcgrew. despite warnings from health officials, still some people showing up for black friday shopping this morning. this is video from the best buy on kurtner avenue around 5:00 when the store opened its doors. the moment the overnight curfew ended. because of the curfew, stores couldn't open at midnight like they traditionally do. online shopping is safest, of course. a lot of people doing that. some analysts say people could spend more than $10 billion on line, up 40% from last year. let's check the chilly start to your friday. >> yeah, it's still chilly out there. let's take a look at our current

temperatures. we're in the upper 30s for much of the bay ar,ea into the mid 40s. as you get ready to head out, even though's a cool start, we'll warm up nicely today. ok at our seven-day forecast. we'll see our highs reaching into the 60s today, tomorrow, into the next few days. notice our weather pattern is on repeat. we're not going to see any rain. and we're going to see more of the same, even going into early next week. san francisco reaching into the low 60s with morning starts in the low to mid 40s. and we'll see still this dry weather pattern into the middle of next week. scott? >> all right. we'll have another local news update coming for you in a half an hour. see you then. businesses today are looking to tomorrow. adapting. innovating.

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morning, the day after thanksgiving we've been celebrating small businesses with our my "today" plaza crowd and today we are excited to meet six more small business owners from around the country. >> and we're also celebrating a birthday this morning. today is our executive

producer's birthday. happy birthday, libby, hopefully you had an awesome thanksgiving. >> she's not here, so that's good. >> she's enjoying a little post thanksgiving. coming up this morning, marlo thomas is back for our thanks and giving series we'll talk to her about the life-saving work done at st. jude's research hospital, founded by her father. plus our pal is here with some of the hottest black friday deals available on amazon, including big savings on blenders, rumbas and so much more. and we're talking to small business owners in green bay who depend on football crowds to stay afloat. we'll find out how they are surviving in the pandemic. coming up in the third hour of "today," actor josh du hamel tell us us who he called for advice. and next week we have not one but two superstar musical guests meghan trainor is here on wednesday ahead of the tree

lighting that night and we'll ask about her new baby on the way. >> i love that and carrie underwood will join us on thursday to talk about the premiere of her new christmas special. now let's turn to dylan who has a little look at the forecast this morning. >> all right >> announcer: today's weather is brought to you by old navy >> all right, let's take a look at what's going on for the rest of this holiday weekend. if you are enjoying a nice long weekend, today we are going to see above average temperatures up and down the east coast it is going to start to get pretty rainy down through texas and along the gulf coast through the day today into tomorrow. it stays pretty soggy on saturday, down in that same area near houston mild temperatures in the mid-atlantic, sunny and warm back through the midwest and the upper plains we're looking for pretty nice weather on sunday in the northeast, back through the great lakes and through the west it's that same storm system along the gulf that will bring heavier rain through georgia and

it will eventually make its way into the northeast later on monday that's a look at the weather across the country, now here's a good morning. i'm meteorologist kari hall. taking a look at our seven-day forecast, me to changes here. we'll have -- no changes here. we'll have cool mornings to start and mild afternoons. a lot of sunshine, too. we are going to see the winds calming down today, so it won't be as windy as yesterday. still kind of breezy at times, especially as we go into early next week. we are looking at still no changes here temperaturewise. we'll see more sunshine for the afternoon. san francisco reaching into the low 60s through at least the end of next week. >> and that's your >> and that's your latest forecast sheinelle. >> thank you, dylan. we are wrapping up our special series thanks and giving today this week we have heard some inspiring stories of strength and hope from patients who have benefited from the life-saving work done at st. jude children's research hospital. >> and joining us now is marlo thomas, the national outreach director for st. jude.

marlo, good morning, nice to see you this morning we hope you had a pleasant thanksgiving. >> absolutely, peter. >> let me ask you, we've seen these powerful stories of the amazing children over the course of the week. so many families right now have a concern about the lack of health insurance or other challenges in terms of getting health insurance for their families right now, but st. jude has figured out how to deal with that, haven't they >> they certainly have, peter. that's what makes st. jude such a godsend to families. one of my father's founding promises was that no one would see a bill for anything, not for treatment, travel, housing or food and we keep that promise because of our amazing family of supporters and donors across the country. because of them, we can continue to find the cures and save children's lives. >> i love that we say thanks and giving but there's actually meaning behind it can you tell us about the true essence of thanks and giving >> the true essence is gratitude. that's why we say give thanks for the healthy kids in your

life and give to those who are not. so all of you out there shopping for your family and friends, look for the st. jude logo and you'll be shopping at our partner stores or online and you can see them now scrolling on the bottom of the screen like best buy, domino's, house goods, williams-sonoma, loft and many more these are the good guys that ask their customers to support the children of st. jude and every dollar counts. my father would say i'd rather have one million people give $1 than one person give a million dollars because this way more people are involved in doing good. >> marlo, how much does it cost to run st. jude? >> well, it's close to $3 million a day to support both our research -- >> wow. >> yeah, there's a research center as well as the treatment hospital and as you know, st. jude is not for profit and no family receives a bill, so we have to raise nearly 80% of our money from the public. most hospitals only have to

raise about 8% so this campaign is the life blood of the hospital. you know what they call st. jude america's hospital because the children come from all over america.veryone has a happy our ground-breaking research goes and shares with communities across america and donations come from the wonderful people of america so get out there and shop. i hope everyone has a happy holiday, and please stay safe. >> marlo, we are so thankful for you, you and all the folks at st. jude have been sufficient difference makers for so many years. we're glad you had a good holiday and i'm sure a lot of people have heard your words and will help support st. jude on this day thank you so much. >> thank you, peter. coming up next, need some new wireless headphones? how about a blender for your morning smoothie >>

>> announcer: today's best sellers is created by "today" and promoted by amazon it is 8:38 we're back now with even more black friday bargains. >> yes, this morning, we have a few favorite finds on top-rated items that you can purchase right now. good morning to you, chassie. >> good morning. >> let's dig in. happy day after thanksgiving i know today is a big day for gadgets and electronics. what are we starting with today? >> oh, my goodness you guys are not going to believe this deal. what's cooler, first of all, than beats headphones? i will tell you, beats headphones for 40% off you'll get the solo 3 wireless headphones for $119.95 like i said, 40% off i mean you get that incredible beats sound. we all have come to rely on

that but these are wireless and there's a battery life of 40 hours. >> 40 hours? >> so that is pretty incredible. yes! and check this out they fold down so they're compact. you can put them in your pocket. i'm not putting these in my pocket, i'm going to wear these. i want everybody to know that i've got a pair of these guys. >> with everybody doing zoom from home, that's a good gift there. let me ask you, so many people spending so much more time at home these days. that means your house turns into a mess pretty quickly. what can you do to help? >> i was going to say who's ready to roomba? we've got the roomba 675 for 35% off. peter, i heard you say that you guys do a little roomba'ing at your house >> it's the whole experience. >> we're not alone in loving in

roomba model 21,000 reviews and what's so cool about it is too, you almost never see a roomba on sale for less than $500 this one connects to alexa, so you can say, oh, please clean my room right now and it will do it, unlike your children, right? so this is a great deal. >> speaking of children, a lot of us have kids who are going to school virtually anything for them? >> absolutely. we've got a game-changing school-from-home or work-from-home gadget. this is the ipad keyboard case of course it's going to protect your ipad but it acts as a stand and it comes with this incredible wireless keyboard so what it does is essentially turns any ipad into a computer. >> wow. >> so you've got your own little work-from-home station portable, take it anywhere or as you said, sheinelle, it's great if you need another screen if you're remote schooling from

home. >> sheinelle and dylan always looking for ways to up their beauty game. what's a good idea for them? >> absolutely. you guys are going to love this. so here for the beauty obsessed, we've got the jesup 25-piece professional makeup brush set. look at all of those. what is so cool is that they have multiple brushes for each category. multiple highlighter brushes and multiple brow brushes. and look what we've done here, we've taken a few of the brushes, put them together, tied a little ribbon and are going to use them for stocking stuffers so you can also break up the set. and it's 50% off so for just $27.41 so that is a great deal. >> women always love new brushes. finally, you have a deal that's dropping actually right now? >> dropping right this minute. we've got an amazon lightning deal, which means there's a limited quantity for a limited amount of time if you're interested in this,

you better jump at it. we've got the home geek countertop blender the deal is 42% off. so that's $79.99 and what people love about this blender, and reviewers say that it's just as powerful as those blenders that cost upwards of $500 and this is going to puree, whip it crushes ice like a total champ. so this is smoothie central over there. or, you know, if you're looking for a blended adult drink, it will perform that function for you too. >> okay. you know it's so vast sometimes when you're going along trying to find deals so this is actually very helpful, you can go right to it thank you. happy day after thanksgiving. >> a lot more blended adult drinks going on these days i feel like. >> we should mention that amazon has an affiliate relationship with "today. any time you buy an amazon product on the site, amazon pays "today" on the deal. catch all the deals as they drop online and head to

today.com/shop. just ahead, the green bay community is passionate about its packers, and many small businesses depend on packer football games to bring in much-needed tourism dollars. wait till you see how they are bonding together to survive these tough times. you're constantly on the go, on the clock, and on your way. hang on a second. what's the rush? know the speed limit, go the speed limit, and slow the fast down. go safely, california.

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take a quick break,ite, jump on a quick call. next time you take a quick trip, how about this? take a second, take your time, and slow the fast down. go safely, california. this this morning we kick off our series "today" loves football looking at how cities are celebrating their hometown team. >> this sunday a big rivalry continues as the chicago bears visit lambeau field to take on the packers. sam brock takes a look at how the passionate community near green bay's stadium is working together to get by without those big football crowds. sam? >> reporter: guys, good morning. the green bay packers have one of the richest traditions in professional sports with a fan base and community behind them that is passionate, fanatical and fixed to the rise and fall of the team's massive gameday turnout, which during covid has

been tough on sunday night, aaron rodgers and the green bay packers will take the field against the chicago bears for a storied rivalry as familiar to green bay fans as, say -- >> everybody has cheese around here whenever they travel far away, they're like oh, my gosh, we miss the cheese. you need you to ship it. you can't find good cheese other places. >> reporter: but for 100-year-old cheese stores, 3-year-old barber shops, and mainstay restaurants alike -- >> right behind me happens to be lambeau field, a landmark, green bay, wisconsin we're proud to be across the street. >> reporter: nothing else about this season is going by the book the packers play in america's smallest nfl city, a tourist attraction in its own right. but wisconsin has been hit hard by covid-19, with hospitals bursting and storefronts closing. so when the league's only publicly owned franchise competes without fans, it's third and long without business. >> reporter: how has the barbershop been impacted by covid?

>> oh, it was -- it was bad, man. >> reporter: hansel cannidy has a deal to cut players' hair. but he has no such cop tract with the fan base. >> for a guy like me that built my business from the ground up, it crushed everything that i built. >> reporter: even for a legendary green bay maintain, it's all about treading water. >> we've been around so darn long that people just keep coming it's not as good as it was but we're doing okay we've got 50 employees working every day. >> reporter: hope, though, is on the horizon in the form of a future hall of fame quarterback and a talented football team, really talented. >> what would that mean to green bay if the packers won the lombardi trophy? >> oh, my gosh, bring the lombardi trophy back home? everything the packers mean everything in this town.

so, i mean, and the more super bowls you win, the more people want to come visit. >> reporter: if the packers were to make a run, maybe even win a super bowl, what would that mean to green bay right now with everything you've gone through >> oh, man, like i have a feeling that green bay would be lit. it would be the best thing ever for our town. >> reporter: a kickstart for businesses, not accustomed to eerily quiet streets even without another ring and 80,000 fans at lambeau cheering in a frozen tundra -- there's a strength of commune toy handle any crises. >> it is a warm community and everybody gets along with people. and we're all going through the same problem. >> reporter: they have the constant of butter burgers, cheese curds and this silver lining right now they're two games up on the bears meaning even if they lose this sunday, they're still going to be in first place. go, pack. >> sam brock a pack fan, who new. those guys are tailgating with

or without football. just not in the parking lot. >> butter burger i told myself i would only drink water today with a straw so i can't think about butter burger yet. >> your post-thanksgiving, how's that going >> i'm hungry. >> the bears and packers battle it out sunday night. and the ravens take on the undefeated steelers at 1:00 p.m. eastern. erth games the right h

come experience floor and decor's grand opening in san leandro! safely shop our wide aisles and be amazed with our even wider selection. discover the perfect floor at the perfect price in whatever way is perfect for you. floor and decor's newest location is now open. also open in milpitas and burlingame.

today plaza is created by "today" with our sponsor, american express, founder of small business saturday. remember to shop small and share joy this holiday season. welcome back if shopping is at the top of your to do list this weekend, it's not so much a hypothetical as it is a declarative statement, we know it is, we want to remind you that tomorrow is small business saturday

get this, 46%, almost half of all small businesses in the u.s., are counting on above average holiday sales just to stay in business in 2021. >> absolutely. so together with our sponsor, american express, we have filled my "today" plaza with small business owners from all around the country. we wanted to say hi to them. good morning to all of you guys! >> good morning! >> i love it >> let's say hi to marissa, the co-founders of freedom therapy in philly. good morning to you guys, if i can talk >> apothecary. >> i was so excited that you were in philly, my old stomping grounds. i'm so excited looking at you guys and your background, messed up your name how are you this morning >> we're great how are you? >> we are doing great. i know your whole business is

about being holistic and well-being. if you could give our viewers watching this morning maybe one piece of advice or wisdom when it comes to self-care, which i know you guys are experts in, what would you say >> i would say rest. we're being forced to rest we're being forced to slow down. we're never given this opportunity so just rest take that time, take that second to pause is what i would say. >> also give yourself grace and compassion we don't have to go out and win today, every day, especially during a time like this. so just be compassionate and show your self-grace. >> anyone out there who's thinking about starting their own small business, what do you tell them? >> i would say do it do it! >> begin you never get a chance to realize the aspiration unless you start, so go for it. >> and go all in. >> well, congratulations i'm hoping all of us can go out and support small businesses over the next really days, weeks, months. >> absolutely. i love that advice, begin. we have a lot of small businesses who took that advice. they just began. we also want to thank sisters

uptown bookstores, cw enterprise, snap dragon flowers, house of ama and moscott optical shop, and thanks for all you do and cheers to a busy weekend for you. >> thank you. >> thank you. >> to learn more about all of these small businesses and how you can support them, head to today.com. they, everybody. >> apoth -- >> apothecary. >> say that 20 times >> we'll have it right by the end of the day we have time. coming up on hoda and jenna this morning, rock 'n' roll hall of famer darlene love is performing one of her holiday classics plus tips and tricks for safe christmas decorating. >> the third hour of "today" is next joy bauer is going to be sharing some great recipes -- i need to take a snap. >> bye-bye. >> apothecary. >> have a good day, everybody.

good morning, everyone. 8:56. i'm scott mcgrew. happening now despite warnings from health officials, still some people showed up for black friday shopping this morning. we have video of the the best buy at san jose about 5:00 when the stores opened. the moment the overnight curfew ended. because of the curfew, stores could not open at the usual

black friday time of midnight. southern california hospitals in line to get a covid-19 vaccine. two in the bay area -- if the fda approves pfizer's emergency use authorization for its coronavirus health care workers and first responders, both at ucsf and zuckerberg, san francisco general would be the firefighter get it. infectious disease experts say it will be free eventually for everyone and available at local drug stores. by harnessing california's

abundant wind and solar energy, we have the power to take on climate change. use less from 4 to 9 pm to keep california golden.

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>> announcer: live from studio 1a in rockefeller plaza, this is the third hour of "today." good morning, everybody, welcome to the third hour of "today," friday, november 27th day after thanksgiving has the triptofan worn off yet >> it's nice of you to show up. >> i'm here now, though. >> you came in just for the third hour >> just for the third hour portions prerecorded. we're very transparent on the program. hope you had a fantastic -- >> why did i wear this, because i'