lo what dropped from the sky! don't do it dennis. that's the way you execute a midnight snack run. stand up to cancer and rally want you to reduce your risk for cancer, go to takeahealthystand.org. this morning, a growing crisis over the shortage of covid vaccines around the nation as new variants are spreading and booster shots are now being recommended. a third day of protests triggered over new covid restrictions dozens arrested as police say the demonstrations are being hijacked by rioters. nr a second time in a single year, house managers deliver articles of impeachment to the senate involving donald trump. we'll tell you where it goes from here. this year's super bowl will look a lot different to the 100 million viewers watching from

home. and this groundbreaking woman may be the most powerful woman in business today. "early today" starts right now good morning i'm frances rivera. >> and i'm phillip mena. we begin this morning with extreme weather from coast to coast. alerts have been issued in at least 23 states. parts of arizona are expected to see more than a foot of snow by this morning the entire state of nebraska has been pummeled especially hard as the system moves east. freeways across the midwest are iced over. breaking overnight in alabama, the national weather service confirmed a tornado touched f fulton dale. there's still possibility of more tornadoes let's bring in nbc meteorologist janessa webb she's been tracking all of this for us good morning >> good morning. just a terrible situation

unfolding in alabama also watching atlanta this morning. we're seeing a major squall line we had no potential yesterday for severe weather, so this was just a large tonight that touched down in that area. the squall line will persist for another fe have a major storm system that's dumped a foot of snow in nebraska it will track east that's why we have all these winter weather alerts that expand from california to northern new england 100 million people under some kind of winter weather concern. now, across the country, we'll continue to watch this storm system really start to rev up this afternoon, and that's why you're seeing our icons, new york, boston man, we're talking about potential totals, 1 to 3 inches. the higher elevation could see up to 8 inches guys >> 100 million people being affected today thank you. now to a sobering new warning from president biden this morning the united states could see more than 600,000 covid deaths before

the pandemic subsides. the toll already topping 422,000. the country is grappling with a vaccine shortage, but there could be hope on the horizon here's tom costello. >> reporter: six weeks into the national vaccine holdout, many americans are asking what's the holdout, claiming their vaccination appointments were canceled. >> it's a disaster. >> we spent an hour and a half of our time and then another hour in line, waiting for something that never happened. >> reporter: 70-year-old mark smith has tried repeatedly, but no luck. >> i've tried every single day, sometimes on the hour on all of the different sites, and a 65-year-old cannot get an appointment. >> reporter: states report they're not getting doses the federal government promised. new york city postponed a mass vaccination plan at the stadium and citi field where the mets play the government is prepared to

dramatically ramp up vaccinations >> we can get the need. the arm. we just need the supply itself. >> reporter: what's the problem? the cdc reports just over 41 million doses have been distributed to states so far nearly 22 million doses have been administered. as states hold back doses for the required second dose though so far, 3.2 million people have received both doses. president biden reiterated he wants to administer 1 million shot as day, aiming for 150 million shots by may and hopes by spring anyone who wants a vaccination should be able to get one. >> i feel confident that by summer we're going to be well on our way to heading toward herd immunity. >> reporter: one hang-up, arranging external family approval before vaccinated residents in long-term care facilities scott gottlieb says that's poor

planning. >> they could have worked on it in advance it could have been solved for. it wasn't. that's part of the delay here. >> reporter: meanwhile moderna says their vaccine does provide protection against the uk and south african strain, but not as much with the south african strain. >> what we're trying to do is bring forth a booster that would help increase people's immunity against the south africa strain. that would be on top of the existing vaccines if it becamers in. >> reporter: another note, merck said it is withdrawing its candidates saying they were proving not to be very effective. it was not part of "operation warp speed," but it's a blow johnson & johnson is likely to go to the fda for emergency authorization with its vaccine in just a few weeks. frances?

>> thank you. 70 people were arrested. please say demonstrations are being hijacked by rioters. it is the third night of unrest as anger grows over the covid curfew, mandating people be inside by 9:00 p.m the last time netherlands imposed a curfew like this was world war ii our chapman bell is joining us now from london. chapman, good morning. what's the latest here >> reporter: good morning, phillip. really disturbing scenes across the netherlands. what began as protests now descending into riots for a third straight night cities and towns across the country are seeing people lighting fires in the streets, throwing rockets in the streets. young people are setting off fireworks and even looting police responding with water cannons and canine units as well as mounted police on horses and using tear gas to try to control these riots. the authorities are calling this

the worst unrest in the country in 40 years. the dutch prime minister saying it's criminal violence, and that's how it will be treated. all of this began after this curfew was imposed, saying people need to stay indoors from 9:00 p.m. until 4:30 in the morning to control the uk variant of the coronavirus being found in the country they've also now banned flights from south africa and south america as well as the uk, trying to bring these new variants under control and stop the spread in the country. and although the country has seen cases lowering in the country, there's still unrest there because of these new measures being put into place. the country has had bars and restaurants closed since october. schools and shops that are non-essential closed since last month. they're bracing themselves for more unrest as the harsh restrictions develop in the

country. phillip. >> we're waging a much different war with covid as the common enemy. the biden administration could soon clear a major hurdle. mitch mcconnell finally relented last night the move will allow democrats to assume full power in the senate. >> the capitulation comes as the case against former president donald trump arrives in the senate democrats delivered that single article of impeachment last night. nbc's geoff bennett has more. >> reporter: house democrats turning over that impeachment article against former president trump to the senate, triggering an unprecedent second impeachment trial now set for february 9th the article alleges incitement of insurrection after the mob stormed the u.s. capitol in a deadly riot. now a sharp divide among republican senators. many are opposed to a trial which will begin two weeks after mr. trump left the office.

>> i think the trial is stupid, it's counterproductive already have a flaming fire and it's like pouring gasoline on top of a fire. >> reporter: mitch mcconnell said he's open to it again. >> this is an impeachable offense. if not, what is. >> reporter: democrats would need 17 republican senators to join them to convict an uphill climb. and we're learning more about the trial itself instead of chief justice john roberts who the constitution says presides over impeachment trials of sitting presidents, senate democrats have tapped thash longest serving colleague senator pat leahy to preside over this trial against president trump. >> he's got a conflict of interest that's ought to cause people reasonable skepticism about whether this is a path we should go down. >> reporter: it all comes as president biden faces pushback over the price tag of his nearly

$2 trillion covid package. >> how long are you willing to get sufficient republican support? >> i have been doing legislative negotiations for a large part of my life. no one wants to give up on their position until there's no other alter alter alternative. >> reporter: meanwhile he's open to investigation until they overtern the election results. a search intensifies for two arizona inmates who escaped from a prison complex over the weekend. one was serve a 35-year sentence 61-year-old david harmon was sentenced to 100 years for kidnapping and second-degree burglary a $35,00g offered per inmate for any information that would lead to their capture. all right.

let's bring back in nbc meteorologist janessa webb tracking that extreme weather for us this morning. >> yeah. good morning we're tracking this winter storm that will be a washout for your tuesday. it will push offshore by wednesday, but it is going to dump a good amount of snow across northern new england, at least 8 inches but what we're seeing from d.c. to new york city is going to be that's layer that unfortunately on top of that snow will make for big-time travel concerns as that system moves off, then we watch our next winter storm that's going to develop across west virginia all the way into the mid-atlantic this storm system will be fairly strong virginia/virginia, in the 60s a warm front taking ore the

area, and a severe weather threat we're going to watch all afternoon across the deep south. and then another storm that's brewing in southern california, we'll talk about that coming up. >> wow a lot of headaches ahead for a lot of people. janessa, thank you. still to come, twitter turns to its flocks to fight disinformation. and why a group of advertisers are sitting on the sidelines this year. we're back in two. commend tylen. it won't raise blood pressure the way that advil® aleve® or motrin® sometimes can. for trusted relief, trust tylenol®. that advil® aleve® or motrin® sometimes can. alice loves the scent of gain so much, she wished there was a way to make it last longer. say hello to your fairy godmother alice. and long-lasting gain scent beads. part of the irresistible scent collection from gain! ♪♪ would you like to try a breakfast sausage made with plants? it's delicious and i'm a kid so if i like it...

mmmm. morning star farms, america's favorites made from plants. and try incogmeato. does your vitamin c last twenty-four hours? only nature's bounty does. new immune twenty-four hour plus has longer lasting vitamin c. plus, herbal and other immune superstars. only from nature's bounty. ♪ ♪ for those of us who secretly like when the syrup touches all the other food... we humbly offer... the sausage, egg and cheese mcgriddles. ba da ba ba ba ordinary tissues burn when theo blows. so dad bought puffs plus lotion, and rescued his nose. with up to 50% more lotion puffs bring soothing softness and relief. a nose in need deserves puffs indeed. ♪♪ would you like to try a breakfast sausage made with plants? plants it's delicious and i'm a kid so if i like it...

mmmm. morning star farms, america's favorites made from plants. and try incogmeato. saline nasal made from plants. mist. for drug free relief that works fast. clear everday congestion. welcome back another big change is coming to super bowl lv. our jo ling kent is looking at why some big advertisers are dialing back. >> reporter: for the first time in 37 years, budweiser is benching their shot at viral super bowl ads they're saying instead they'll pass some of their air time to vaccine awareness campaigns for the pandemic.

>> let's turn our strength into hope. >> how different are ads going to look overall? >> it's a trick yooier to hit a tone an decide whether people are ready for a laugh or looking for something more serious. >> reporter: others like coke, pepsi, and hyundai changing their traditional lines too. their bottom line took a hit in 2020 thanks to covid-19. they'll save $5.5 million for each ad not run, but will this hail mary be worth it? >> certainly the game last year in 2020 was the moeched watched event on television. they're risking that moment. you know, they're risking not getting their ad in front of a huge amount of people and also being part of a cultural moment. >> reporter: but pepsi will show up in other ways, doubling down on its halftime show sponsorship and releasing its ad early online

and you'll still see these brands on your phone social media advertising is the name of the game this year it's cheaper and easier to target you so many are skipping parties for safety, staying on their couches, watching and scrolling from hope. >> reporter: some new names are swapping in. >> we're seeing a number of brands advertise for the first time ever this year and most have the common thread of having businesses that performed well during the pandemic. >> reporter: regardless of who ee trying to capture your attention, expect to see a major focus on social justice. >> and this is where it's tricky for brands and they can get accused of purpose watching if they try to bandwagon and try to say we're here for unity and supporting black lives matter, but they'renot backing it up with actual actions, then they're going to be called out on that. >> reporter: a new playing field

as brands try to score points with every fan jo ling kent, nbc news, los angeles. >> can't be too much of a surprise when it comes to the game and the ads >> we'll still watch those it's going to be a great game. still to come. wall street west coasts biden's newly minted treasury secretary. and a magical new harry potter's in the works. 1 in 400 trillion. roughly. that's why walgreens created something new. with personalized, real-time health alerts. cash rewards on...everything. and pickup in as little as 30 minus. introducing mywalgreens. a whole new way to wellness. up at 2:00am again? tonight, try pure zzzs all night. introducing mywalgreens. unlike other sleep aids, our extended release melatonin helps you sleep longer.

and longer. zzzquil pure zzzs all night. fall asleep. stay asleep. ♪ real fruit... and whole grains. doing something good for yourself has never been this easy. kellogg's special k. do what's delicious. another cleaning tip from mr. clean. struggling to clean tough kellogg's special k. bathroom messes with sprays? then you gotta try mr. clean magic erasers. just wet.. squeeze.. and erase tough messes around your bathtub and shower. mr. clean magic erasers. there's no clean like mr. clean liz, you nerd, cough if you're in here! shh! i took mucinex dm for my phlegmy cough. what about rob's dry cough? works on that too, and lasts 12 hours. 12 hours?! who studies that long? mucinex dm relieves wet and dry coughs.

in "today's quick hits," peacock now has the u.s. streaming rights to the ww e! network. live wrestling shows and wwe content will launch on peacock starting in march. peacock is own birthday u our parent company nbcuniversal. hbomax is in very early voechlts a harry potter tv series no word yet on where it would land in the harry potter timeline. and twitter has launched bird watch, a program designed to tackle misinformation on their platform birdwatch is currently being tested in the u.s. a first for america and wall street as the senate confirms their first female secretary of the treasury investors. steve sedgwick with what's ahead. good morning. >> good morning. janet yellen, she's done it for a second time. not only was she the first woman

who was chair of the federal reserve, she's now the first female to lead the treasury department as well there's a real huge amount on her shoulders as well because janet yell about has really got to try to get the agency to support and roll out the $1.9 trillion stimulus program that the biden administration had proposed if, indeed, they can get it through congress as well. a huge amount of pressure on janet yellen's broad shoulders. elsewhere, i'm glad it's not me skateboards and other things propelled toy sales last year. a 16% increase from 2019 this is according to nbt, which released the data. toy sales spiked 38ch in michigan last year, basically parents deciding children's happiness is right at the top of this coronavirus pandemic. >> i love it, especially since those toys don't have a screen or on/off switch

thank you. stay with us janessa is tracking another major storm. stay with us. americanilm st finitute breaks down its top tv and movie picks of 20. i wasn't going to just back down from moderate to severe rheumatoid arthritis. psoriatic arthritis wasn't going to change who i am. when i learned that my joint pain could mean permanent joint damage, i asked about enbrel. enbrel helps relieve joint pain, and helps stop permanent joint damage. plus enbrel helps skin get clearer in psoriatic arthritis. ask your doctor about enbrel, so you can get back to your true self. -play ball! enbrel may lower your ability to fight infections. serious, sometimes fatal events including infections, tuberculosis, lymphoma, other cancers, nervous system and blood disorders and allergic reactions have occurred. tell your doctor if you've been someplace where fungal infections are common. or if yorerone to infections, have cuts or sores, have had hepatitis b, have been t bleeding or paleness. don't start enbrel if you have an infection like the flu. visit enbrel.com to see how your joint damage

could progress. enbrel. eligible patients may pay as little as $5 per month. we do it every night. like clockwork. do it! run your dishwasher with cascade platinum. and save water. did you know certified dishwashers... ...use less than four gallons per cycle, while a running sink uses that, every two minutes. so, do it with cascade. the surprising way to save water. ♪♪ would you like to try a breakfast sausage made with plants? plants it's delicious and i'm a kid so if i like it... mmmm. morning star farms, america's favorites made from plants. and try incogmeato. does your vitamin c last twenty-four hours? only nature's bounty does. new immune twenty-four hour plus has longer lasting vitamin c. plus, herbal and other immune superstars. only from nature's bounty. how do you think they make starburst taste so juicy? plus, herbal and other immune superstars. starburst? juicedratic equation. super top-secret mathematical formula they keep stored inside a safe, inside a vault,

inside a volcano. ahhh. juicedratics. starburst. unexplainably juicy. ♪♪ would you like to try a breakfast sausage made with plants? plants it's delicious and i'm a kid so if i like it... mmmm. morning star farms, america's favorites made from plants. and try incogmeato. [phone rings] “hello, how can i” made from plants. sore throat pain? try new vicks vapocool drops in honey lemon chill for a fast-acting rush of relief like you've never tasted in... ♪ honey lemon ahh ♪ woo vicks vapocool drops now in honey lemon chill good morning, everyone we vb three storms that we're watching one is very large, about to re-enter california all the way into the pacific northwest where they could see flooding rain this afternoon, at least 5 inches for northern california

then the higher elevation. look ath ft isorecast. up to 18 inches. we'll be right back. you protect your clothes from getting damaged in the wash. that's why i use new downy defy. that's what's up! we have an assistant locker room manager? help protect your clothes with new downy defy damage. ♪ real fruit... and whole grains. doing something good for yourself has never been this easy. kellogg's special k. do what's delicious. dry, distressed skin that struggles? new aveeno® restorative skin therapy. with our highest concentration of prebiotic oat intensely moisturizes over time to improve skin's resilience. aveeno® healthy. it's our nature™. what's inside airborne? a blast of immune support that's more than just vitamin c. to improve skin's resilience. it's a unique crafted blend of vitamins, minerals, and herbs. it's what makes airborne your daily dose of confidence.

it's 6:00 on the east coast. i'm richard lui. for those of you joining us at this late hour, nba superstar kobe bryant has been killed in a helicopter crash in california sheriff's deputies reported to a crash on a hillside in the calabasas area. it was one year ago told the world lost kobe bryant hoe and his daughter gianna, 13

years old, and seven others were killed they were headed to a basketball game at the time of that crash he was an all-star and champion with the los angeles lakers. tributes to bryant and the other victims poured out they renamed the mvp award in his honor. kobe bryant was just 41 years old. with how fast news comes and goes in this time, otherwise major stories are easy to forget but something like this, the kobe bryant tragedy is something that's still fresh in our minds and still so shocking every time you think about it. >> to think a year as cliche as it sounds, it kicked off an avalanche of world-changing events it's been tough. one year. >> you think about that. the los angeles lakers ended up winning the championship and dedicating it in his honor. >> it comes back around. if you're looking to binge a new show, the american film institute announced their top tv

shows of the year. the latest hit, "bridgerton" made the list after having one of the biggest debuts on the plat fochl also on the list, "call saul." "crown" and "mandalorian." spike lee's, "the five bloods," "black bottom," and "ma "manarn" >> i have not seen any of the last five. i'm going back to the old shows this is the year we're catching up on things we haven't seen "arrested development. i'm going to all of those. >> we've got a lot of time sitting at home. >> we sure do. the white house is going back to the dogs twochl more residents have made that journey from delaware to 1600

pennsylvania avenue. we're talking about the biden's dogs later on this morning on the "today" show, they'll take a look back at the hoist the

right now at 4:30, calm before the storm. live look in san jose and san francisco. it is a chilly and clear start this morning. an atmospheric river is taking aim at the bay area. the storm is set to bring strong winds, rain, and snow. this is already leading to evacuations in some communities. "today in the bay" starts right now. >> good tuesday morning. thank you so much for joining us. i'm laura garcia. >> we'll start with kari hall who's timing this all