taking place on twitter this hour. it appears ye, formerly known as kanye west, is back on twitter and so far it appears president trump's page is still sussuspen. this comes as elon musk is the new ceo. thanks for joining us this morning. good friday morning. big, big changes in the world of social media overnight. >> elon musk owns twitter. it is october 28th. this is "today." new era. the world's richest man completes the blockbuster purchase of twitter with a tweet, "the bird is free," and wastes no time, reportedly firing the company's top executives. what's next for the platform and your account just ahead.

a break in at nancy pelosi home. the latest details we're learning this morning. hot mic. the top democrat in the senate caught on camera warning president biden about the party's midterm prospects, including that tight race in georgia. former presidents trump and obama set to hit the campaign trail starting today. the very latest, just 11 days to ago. plus, "spare," the title and cover of prince harry's highly anticipated memoir unveiled. what he is prepared to reveal and who in the royal family may be worried this morning. we're live in buckingham palace. and ravens win. >> into the end zone he goes. >> baltimore hangs on to defeat tampa bay, handing tom brady his first three-game losing streak in 20 years as football fans everywhere get set for another big weekend of games. today, friday, october 28, 2022.

♪♪ >> announcer: from nbc news this is "today" with savannah guthrie and hoda kotb live from studio 1a in rockefeller plaza. hi, everybody, good morning. welcome to "today." 7:00 a.m. on the west coast. we got there. it's friday morning. >> big win for the ravens last night. what a win for tampa bay. it's three in a row. tom brady cannot be feeling good this morning. we will get to that. also this new data on the biggest issue on the minds of many americans, the economy. so the economy grew, actually, for the first time this year. >> that doesn't tell the full story. tom costello has a look at the numbers and the impact on your bottom line. let's begin with twitter. bic breaking news, elon musk is in charge. among the first acts as ceo a tweet that reads, "the bird is freed" and reportedly a firing

of several top executives. >> all of this comes six months after musk made his $44 billion offer and a high-profile back and forth with the company, including a lawsuit for breach of contract. >> what it all means for the social media giant, for you, nearly 400 million users. let's get started. nbc's gabe gutierrez at the top for us. >> cnbc is reporting that elon musk is in charge of twitter and top executives are out. musk had to today to complete the deal or face a court battle.