and d ask about t an $8$800 prepaidid card. comcasast businessss. powewering possisibilities. ththis week, t the new scra starart-ups inn the race foror . author ashley vance on rorocke satelliteses and profit.. twititter's a advertisersrs cocontinue too stay away,, and

scscientists w working alalongs to make the nexext big discscov. thomas s swelt is m my guestst morning.g. that's t this week o on "press: here." good mornrning, everyoyone. i'm s scott mcgrerew. elon musk is one of the mostt prololific sbree pru n ne nur entreprereneurs off our time,, also frorom time to o time one ththe mosost erraticc sbrb entrepepreneurs. now, ashshley is heree too talk about t somethingg else, a a ne projectt i'm s super interestet. but i i wantt to statart with y latest thohoughts onn mumusk, wr that's,, you know, twitterer or free spepeech o or t the recenee

in l leadershipp in twitter.r. what i is your takake on the l inin musk? >> well,, your desescription ofm as erratic i is probabably quiu apt. he's a dififferent figure.. i finisished my book in 2015.. he was a already quite ak centr and fascicinating thenen. i wowould say the p plot has thickened d quite a bibit. mostly,, i'm surprprised thatt twitter t thing threwew me for loop,, a lotot of whahat i argu my booook is t that what made h paparticularlyly interestiting that he wawas in t the world of atomss instetead of bits. hehe wasasn't doing consumemer servicices, he wawas dogogma sh and clearr hi,, that't's c chan now.w. >> give me y your impmpression hiss momotivations.s. oftenn times o on twtwitter, i as if he's's t trying to telell cocool jokoke andnd not alwayayg it. otheher times, h he comomes ac not a n nice person. i mean,, thehere's cerertainly g

historory of t the dismimissals twitter w which didn'n't live u the payroll,l, et t ceterara, t papayroll promomises. what's hisis momotivation?? dodoes it come fromm somethingnd oror somethingng less thanan go? >> well,, he's compmplicated. if youou l look att his enente ththey do have this -- itt souo way too loftfty, but theyy a ale someme humamanity, whethther it climate e change orr thehe ecocn mars or whateverer. i think t there is somome autut partrt of him, i r really doo be hehe belelieves thahat is hisis momotivation a and he does a lo work to make these things happen. i think he's always been an incredibly difficult boss. he's never been all that sort of pleasant in his near circle of acquaintances. he used to kind of tame that and bottle it up a little bit,

somewhere around 2017 he decided to let it out on twitter. will tell people i've had quite an up and down relationship, quite dramatic. but recently, we've been talking more. when you hang out with him in person, he's not twitter elon. he's quite charming, rational and thoughtful. it perplexes me why he wants to poke all these buttons out in the world. >> fair enough. well, thahat's a grereat book.. it is,, as yoyou said, a a f fe ago.o. you u have a n new bookk what i wanted t to talk too you "whehe heavavens went t on sale."" we shohould p point ouout, byy, spacex, n not a majoror partt o. whwhy is that?? >> no. you k know, they'rere in thehe prologogue in this.. they'ree a majajor partt in the sense that theyey're the incic incident f for all t the comomm spacee activityy that followed.. but i wanted d to write aboututt

ii see ass this kikind of chaot excititing industrtry that iss buildiding, whichch i is c comm space. we went frfrom a few governmene thatat were doioing space t to billionairires. elelon has beeeen successfulul. thee other billionaiaires haven been.. andd the majoritity of what't'sg on is rocketsts a and satelelli starart-ups allll over thehe wo backeded by ventuture capapital compmpanies, andnd just, y youi call i it the wild w west of sp. ththis is a whole newew cast of characteters. >> now, nasaa does n not playy gogood guy necessaririly in you telllling, but that said, the as resesearch f facility in mounta viview is a m major playeyer ans nicece when scienentists getet recognizeded. >> nasa has done a a lot o of amazazing thingsgs, a and i i lt by ararc. they arere one of the h heroes thisis book.. a lotot of start-t-ups come out

there, bececause o one of their directctors was this kindd of troublemakaker there.e. i do a argue inn the b book thaa writ large sort of the nasa mentality that's decades old, you know, tends to -- they have trouble thinking differently. >> one of the things that i think is most exciing in commercial space is planet labs. when people find out i'm a reporter in silicon valley, they ask me what is the cool thing we don't know about? at this point, people have heard about ai. so i hit them with planet labs, which is putting satellites into orbit that anyone can use, and the use cases are amazing. >> yeah. i'm glad you feel the same way. i always felt like it was the story that was undercovered. people don't realize this. they have already surrounded the earth with hundreds of satellites that take photos of every spot every day.

theyey do a tonon of amazing th. ththis is just e evidence of w ththey can dodo. i w write abobout t this unundee ststudent whoho was usingng pla labsbs s software on his laptop couple off years ago, and hee discovovered 400 nuclear m miss silos s in the desesert in chi and this i is s stuff thahat no the u u.s. governmenent seemedd have foundnd and itt would have been impossible five years ago for some kid on a laptop to make a discovery like that. >> sometimes it's not even necessarily the pictures of the thing. one of the things that i learned is that the -- you know, the oil storage containers that you see near refineries and airpoports what not, have a floatingg roof. andd so when thehe oilil or the in thahat c container gets low, roofof sinksks belolow the edg creates a a shadow,, you knowowt can be measured.. and so y you can usese p planet

satetellites too determinene hoh fuel a couountry has on hand, jt by looooking at t the shadowsws theieir tanks. that's exextraordinarary. >> it's amazining. so now we haveve this data of h muchch oil iss there,e, how is economomy doing,g, it's's n not out byy some governmenent or lobbbbyist. anand real quicick, alalong s s lines,s, these satellilites cank at crcrops, see how m much chlorophphyll is i in the plantd tell thehe farmers the best tim to y yield -- orr to harvevest crops. it's amazizing. >> onn spacecex and i i wanant about spapacex the crerew d drad boeing andnd get your impmpress on that, t the star liner. you know, b boeing almlmost se like the g gang that can't s sh ststraight. despite bebeing boeingng, they getttting soo badly beat in thi rarace to space. >> yeah,h, i meanan, agagain, b dodoes some intnteresting thingt

theyey're very y much thiss old guard. spacex iss onlyy 2 20 yeaears o. they are n now t the worlrld's g satellitite compmpany. they'ree sendiding peoplee to t iss all the time. they'ree not onlyy r running la around goverernments and all the contntractors, b but all o of n spacace, as wellll and itit's, know, spacex had the a advantag of this kind of cleanan slate a it's hardd to figuree out h howy maybee rerewired themselveves f this newew world.. >> so i realilize you h have ba got thnhn new book out the door bubut what i is on the d drawin boboard? whatat intererests you movoving forward?d? >> i'm a a featurere writerr fo magazinene, so i hop frorom thio ththing. i s seem to have dippeped into longevevity field o of late. i've b been uncoveriring somom advances w with the s science t. anand i i'm gettiting sucucked s ai craze likee eveverybody els. >> wewell, i look fororward to next booook abobout one of thoh

things. ashlee vance, thank you for being with us this morning. author of "when the heavensns wt on s sale." "p"press: herere" will be e rig baback. inner r voice (fururniture store e owner):i k know everytg abouout my new furnrniture busisines. inner r voice (fururniture store e owner):i k know everytg .....well, eveverything exext ththe whole bubusiness para. not ananymore. wiwith quickbooks, you can n confidentltly managege your busisiness. not ananymore. wiwith quickbooks, new busineness? no p problem. not ananymore. wiwith quickbooks, success ststarts withh intuit q quickbooks.s.

♪ ♪ >> good morning, everyone.. i'm scott mcgrew. ththe most common advertiseseme geget on twiwitter is foror a r shipip lampmp, whihich is not w. i like rockets. i guess i like lamps. i probablbly know more o or les than anyonone elsese, but i lik lampmps. what i i'm not s seeing a askeds a new car or cononsumer goods le just soap. thatat's becausese big compapan like j jeep and c coca cola havl left twitter. they may notot sayay whwhy, bud the scenenes, it's's c clear worried d about elonon musk. a private email shows the heads of advertising at mcdonald's and

albebertson's, all have deep concerns assssociating their brandsds with t twitter andnd b extetension, elolon musk. mamask dedemassamo joins me now. sosomeone o once s said if brainsnstorming w were a ststark would be a a first draft pickck. tatalk to me about twitter. is the factt t that i seeee mos adss for a littltle rockeket s lamp a bad signgn? >> wewell, it is for the shoho rereturn, ababsolutely.. whenen muskk took o over twitte most - -- manyy of the lararges adadvertiserss backeked off. advertrtisers likeke predictata. adadvertiserss want a sasafe envivironment. but in the l long run, a adverts chasee audidiences, andnd as lo musk andnd twitter c can contino

builild auaudiences, advererti will be baback. >> now, that'ss thehe b big que, right? wiwill he b be able to,, becau he drivess advertisesers awayay he drives some usesers away, the mamay not b be the user base th would drdraw in a cococa c cola more. >> yeah,h, look, from t the advevertiser's p point of view, negativeves are that musk combis a s sort of impululsiveness w w almostst a absolute p power bas his mononey and hisis ownership stake.e. and itit's just ann u unpredict actor. on the other side, he's's addressingng somethingng about intetersection o of free speech which h he belieieves in, righg? whichh is partrt of our constitutution, our firirst amamendment. and what h he's distininguishin from, w which is s free reacach. so he's basicallyly s saying fr speechch is good. reach, which iss w what comes w speech i is a amplified by the platfoform and b by the money o

advertisisers, he's's s saying goining to denyy reaeach to hat speech, t to false storieses anl of that, but i'm'm not going to deny people's's rigight to doo . you knowow, that soundss good t adadvertisers.s. they wanant to seeee how it all turnss outut, though, , before putt their mononey backk on the line.. >> whatt are you telling youour clients? you have thingss l like boreshe thee deli i company. what are y you tellingng your clientnts? >> twiwitter iss not the f firse ofof offense for advertiserers. twtwitter, eveven att itsts bes alwaysys sorort off a an ad d h. but i it i is a placece whehere follow i influencersrs and cecelebritiess through t their personal i interests and other ininterests. and so a as an add-d-on for collecective advertisisers, we recommenend it att times.s. itit's just not t the core ofof wewe do right t now. >> o of cocourse, the dangeger that with thiss blue checkck sym

whwhere anyonone can buyuy a b check, i i don't nececessarily itit's the branand. you s saw theheir firstst attem this for elili lilllly, someone fooleded the worldld into t thi they were eli lilly. i wantt to be s sure as a major corporation with a brand name and reputation that i am clearly representing myself and no one is representing me. >> yeah, like a lot of things that musk has done at twitter and elsewhere, it's launched with a lot of bombast and seememingly unnnnecessary mess. he gifteted some celebs bluee chececk, but t they hadn'n't ago be gifted, right? anand then thehere were somee sisignificantt c corporationons were misrepresesented by oththe peoplele who bucked ththe systed figugured out how to prpretend e ththem. so there's's been somee fraud a reputatitional damamage. ththere's beenn somome concern.

and we're just not sure how this whole blue check system will work out.. >> i it is interestst, how mucu asassociate twtwitter withth hi. people knonow t that marark zucg runs facebook,, but i t think people decidee to adverertise o facecebook, thehey don't t thin thememselves mark zuckckerberg, cecertainly w when theyy adveren a magazine,, t they don't't evew who runsns it. > well, yes.s. i think you'r're reaeally pickip on the dififference in l leader stylyle. you knknow, mususk makakes it a aboutt mumusk. anand m musk a accumulateses an the p power inn ordrder to b beo makeke it all ababout musk.. now, y you know, hee sayss tha does t that i in pursuit of the big visions,s, and, y you k kn think he's's sincere.. but itit's still y you're deali with musk, both the strengthshs and weaknesses and the risks. >> fair e enough.

markrk, thank y you for beieing usus this mornrning and tellinga little bit a about t the advertg indudustry. "p"press: herere" will be e rig baback.

wewelcome backck to "presss here."." i wawas s speaking ththe other a ventuture capapitalist for oum hill r road podcasast, and we w talkining about c computers in scientntific lalaboratorieses. scieientists runun an experimem tetell the comomputer resesults that experimentnt. whwhat if,, he saidd thrhrough it's so smart it starts suggesting what experiments to run. >> they run experiments and try to either confirm their theorys or not. what happens whenn chatgbtbt fi cocomes out i in perhahaps sixi and it's able t to do exactly

same thining, p postulate a a t thatat we donon't yet have,e, tr scscientists d don't currentntl, basedd on the f facts ass wee k it, suggesest expxperiments tha cann then dodo, a and where d dt lead? it leads to a point where we will have a machine that will feed us knowowledge that we ourselves don't know. crazyy worlrld. >> t that's almosost god-likeke. >> almostt god-like.. >> i thoughtht i i would talk t sosomebody i in the scienentifid abouout ththat. thomas r runs dot maddox. hohow c close arere we to such g that a a computerr would desigs ownn e experimentsts? >> i think chongng is e exactly right.t. we are absolututely on t the pao makiking that hahappen. now, there's no doubtbt thatt as

chananging the w world in drug discovovery. it i is chchanging, a as well. but it is a a p path and w we'ry on to m making where chongng w driving,g, but we'rere dririvin ththere. we'r're seeingg it tododay with own customomers. ai i is changingng drug discoveo the betttter. it's verery excxciting a and w talklk about itt more, but the h to get there has tons of opportununities involved.. wewe're headeded there. we are absbsolutely h headed th. >> arere you activelyy pursuing and allll the softwtware you su scientiststs? >> we e are. if y you thihink about it,t, on the bigiggest c challengess i ig discovovery is you look at t th past decade, there's's b been dedecrease inn roi t that comom hahave e experienceded on their investstments. soso they're gettingng less wil spspending momore. ii think the e ecosystem i in o customerers and ourselveses and

compmpany, w we belieieve that l trtransformatition andnd d driv towawards thiss predidictive fu and t towards thihis ai f futur massivive levever to bring dowo cost o of d drug discovery.y. and so we'e're drivingng toward. ourr custotomers are d driving towardrds it. we're seeeeing eararly successs it. there'e's a lot off w work t tot we belelieve in it. i think the ecosysystem belieie in it, a as wewell. > one o of the thingngs i wa struckck by is thihis idea that scientiststs are conststantly rereading thehe work of o other scientiststs, they'rere reading literatuture a and s scientific papers.. one of f the thingngs thahat a e could officicer t to sayay list overernight, thehey p published new paperers about the verery expeperiment thahat w we're doi somethingg related t to it.. and let m me justt summaririze forr you while youou're having r coffee.. and i'm'm not saying g the sciet wowouldn't enjnjoy readiding th papepers. butt to b be able too bee briri thee b beginning of youour day u put onon your lab coaoat would

phenomomenal. > that't's avavailable todad. that worksks today.y. there arare systemsms that reaet to the world.d. as you c can imimagine, ai exix because o of all of thehe data existsts. i thihink w we're heariring a l about t things likike large lane models t that are c coming fort. butt that existsts todaday. one of the challenenges and thu the opportutunity in drugg discovery,y, is the dataa is so large.e. itit is soo complelex. myselflf persononally, i've b b ininvolved inn life sciciences five years. i've n never seeeen an ecosysts that h has sucuch complplexity volumes off data that is everchchanging. that is a very unique problem to the drugg d discovery ecosystem the amamount of dadata thatt is prododuced, andnd what youou n do to harmoninize itit, c corre itit, strtructure i it so thattn have m models traiained on top it. that is probablyy the a area wh

the industryy is mostt focused todayy iss really bringnging togethther all o of t these dis areas off d data that exexist, because that's whatt you neneed riright? youu need dataa thatt y you trt. youu need it t to be cocorrelat. you hahave to undererstand itit. it hasas to be reueusable. and that't's what we'rere drivi totowards andnd what all t the custstomers aree driving toward as well. >> is thehere roooom insidide se for creativityty? rnd too somee d degree is ann a sortrt of thining. i don'n't know howow you codee crcreativity.. >> i thihink that is thehe p pa wewe're on.. so too chong's popoint, today we on m more of an n augmentntatio. when you t think about selflf-driving d drug discovere wewe're not thehere yeyet. we'r're on a, how d does ai aug thee creatativity and humuman ingegenuity off humuman scienti.

scieientists arere making this d a betetter place, a and today is aa hard time beieing in thahat creativeve thought,t, because i all aboutut a thehesis or a quen oror an insight thahat y you ne ask. andd having t that massive amou of experiencnce orr creativitit necessarilily a compuputer might be able t to ask that.. itit will only ask q questions wiwill logicallyly be pathehed scaffoldeded from t the datata t has. so i thinknk augugmentationn ise we arere todayay. it's probablbly whehere we'rere to bee for a while.e. but we'rere movingg foforward, the scientitists are the ones tt stilll have ththeir handsds on wheeeel. they n need to hahave their h hn the e wheel, by y the way. i'm not a scientistst by trade, but therere are severeral hundrf them thahat work i in ourur organizatition. justst seeing ththe powerer t t can briring to the discocovery prprocess is p phenomenal.l. it is trtremendous.. >> a and a as thihis technologos to spread, just t the network efeffect. ii mean, after all, that i is basicacally why t the internene

set upp was too a allow s scien to communicicate. butt the s scientificc knowlwle we'lll be able t to spread t to cornerers of thehe earth.h. > it is. that iss a big area,, when you thinink about collababoration. sciencnce doesn't happen i in a vacucuum any more.. yoyou n need peoeople acrossss they'r're p partners of biophar compananies. there'e's contracact researcrch organizazations, mananufacturin ororganizationons. and r really big enablelers of leap forwaward that chongng was mentntioning, i is you do have d infrastrucucture nonow. you do h have high compuputing environmnments now.w. you hahave an ability to pulll togetherer all thiss data,, alm on an infininite scale. that's needed in drug discoveve especially. >> lastly, what are you most looking forward to or expxpecti inin let's say t the next fivee years,s, is it an i incrementalp or ai getets betterr and moree efeffective, o our abilility toe histororic data getss bibigger,h wiwill all bee incrcredibly val.

or is s there somemething onn t horizonn that wilill bee a gian stair ststep? >> it is the abibility to manan data i in t this world t that i stair step. if youou think about t the compoundnding nature, thinknk a chatgbt, w where we were a year ago and d where we a are today.. the compoununding nature of ininnovation t that's takining is astoundingng, right? soso it is n not one of thehese situationsns where it's,, youou, wheree are w we going toto appl in thiss drug discoveryry proc. i thinknk it's conversrsely wh araren't we going t to applyly ? it w will be eveverywhere.. back too the time when w we cred cocomputers, t they just e exis evererywhere now. soso m machine learnining and artificicial intelliligence wil exisist eveverywhere.. i thinknk t the o opportunityty haveve is to reaeally d drive de cost of drug discovevery f froms dedecade longg process thatt i taken, and m more than $2.5 bibillion to bring a drug sysys

toto markrket. we're able t to drive t that do into severeral hundreded milill dodollars. the opportuninities thenn that opens, w whether it's makaking progressss, lowerering thehe co drugs, b being ablee too addres sosome o of thehe rarare d dise. the opportrtunity, i if we cac ththat e equation off drug disc toto really driveve it f from bs to m millions o oh o of dollara think thahat's phenomenanal for world atat large. >> thomass swala,a, thahank you being withth us this m morning. "press: here" will be back in a minute.

♪ ♪ that's our show for this week. my thanks to my guestss and thak yoyou for makaking us a p part r sundayay morning..

damian trujillo: hello and welcome to "comunidad del valle." i'm damian trujillo, and today, keeping your children connected to the internet during the summer on your "comunidad del valle." ♪♪♪