s. plus a ask how to o get up o a $7$750 prepaidid card with quaualifying ininterne. behind social media influencers. agents, marketing, and of course, money. plus, cozy gains. the video games industry tries a softer approach. and bringing policing into the 21st century, with the ceo of

this company. that's this week on "press: here." good morning, everyone. i'm scott mcgrew. i can't think of any words that is more "internety" like influencer, someone who spends hours creating content, trying to convince somebody else to buy something. but they're nothing new, just modern day commercials. not that different than what don draper would have done. influencers are a major industry. it's an industry that caught the attention of "glamour" magazine's stephanie mcneal, who studies the phenomenon from her home in new york, which, my goodness, that is loud, stephanie. she wrote about the phenomenon in a new book "swipe up for more, inside the unfiltered

lives of influencers." i think the major thing to talk about here is that influencing is such a major industry. things like they have staff and production sketches. >> absolutely. there are influencers who have multiple assistants who their entire job is just to answer their dms, up to ten people. i mean, if that's not building an economy, i don't know what is. >> and they'll have agents, as well. i think of influencers and maybe, you know, its path to influencers as that young person who wants a free hotel room, right? i'll write about it on instagram sort of thing. but influencers have agents, it's that big. >> absolutely. i think that's a good thing, because i think in the beginning of the industry, what we are seeing is a lot of these young people, especially young women, who were thrust into a situation

where they were suddenly negotiating $100,000 deals with major, major corporations, and they didn't have anyone to ask about anything, they didn't have anyone to say hey, am i getting screwed over here? so that's an indication of the maturation of the industry, that there are agents now and managers who do kind of step in and say okay, i want to work with target, is this a good deal? >> almost like the music industry as it started out. influencers were so-called mommy bloggers. heather armstrong comes to mind. she passed away. shannon bird is another one. curiously, and you make a note of this, all those women are in utah. >> utah is the silicon valley of

mommy bloggers. that's how they see it, as well. the people who built the mommy blogger industry, quote unquote, they really see their pocket of utah being analogous to silicon valley. where so many of these mommy bloggers live did nurture this corner stone of what is a multibillion dollar industry. >> one of the considerations to anyone who would want to become an innuancer, who is now, there are legal requirements. if you are going to promote a product, you have to disclose that, right? lindsay lohan, naomi campbell, they all recently were warned by the ftc they were breaking the rules. >> yeah. i think that the thing with the ftc rules is for many years, they were not very strictly enforced.

i think it was all very nebulous for a long time. now there are a lot of things in place to ensure that if you are seeing an ad, there are clear markers it's an ad. some people don't follow the rules and they will face consequences for that. but until a few years ago, there was nothing built into the design of instagram where you could flag on the platform that it was an ad. so you can understand how that would become a murky situation. now it will say if it's an ad, but that didn't exist a couple of years ago. >> do you see a day which a corporation grassroots its own influencer, somebody that comes out of nowhere but we later find out had been on the target payroll all along. i'm choosing target as a random example, not making an accusation. >> i think if that happened, i think it would be hilarious.

>> you think it would be caught pretty early? >> i guess it depends on how organic they could be. but target doesn't need a homegrown influencer, because every single influencer already loves target. so they're good. there was an incident a few years ago where there was a smaller hardware store where a person had gone viral on tiktok or instagram, and they had turned out to be this plant for the hardware store. but everyone thought it was funny and were like, good for you. props to you. >> what about the influence this has on young people? i mean, you go on instagram, and everyone in their 20s seems to have a $5,000 fashion purse, that kind of thing. that is not how real people live.

>> no, that's not how real people live. one of the interesting things about influencers, it is very much demock atizing fashion in a way. i love fashion magazines, but back in the day, you don't flip open "vogue" and see zan picks for $10. now you can see an influencer that does amazon or target content. so there are innuainfluencers, can always find someone in your budget. >> and lastly, for anyone who wanted to become an influencer, i would imagine one piece of advice is find something other people aren't doing. don't do eye shadow or purse, but something else that is more

niche that maybe that industry is not being represented. >> that's one of the things so great about influencers. if you look over the past decade or so of society or marketing or brands, influencers have changed who products are marketed to, and where people get inspiration in a way that's made brand change in a good way. look at the beauty industry. it was a lot of the early beauty bloggers who pushed, i don't have a perfect face, i might have acne scars, and we really see major corporations follow suit in their own advertising. >> that makes sense. stephanie mcneal is the author of "swipe up for more." she joins us from brooklyn.

thank you for being with us this morning. and "pressss: here" wiwill be r back..

♪ ♪ good morning, everyone. i'm scott mcgrew. police officers use a lot of technology, automatic license plate readers, even something like writing a tig et involves a tablet and portable tablet. but those systems don't talk to each other. they live in entirely different computers. but if those could be combined, police work could move faster. let's say there's a minor traffic accident in the same moment that a nearby bank was being robbed. maybe the responding officers just happens to catch the images of the bad guy in the bank. providing the accident report

with a body worn camera might look like this. nick noon is the ceo of this company. nick, good morning. first and foremost, i think a lot of civilians thought police officers could already do that, right? it's like something out of the movies. >> yeah, it's a common belief, and it's not a crazy belief. there is an enormous amount of data that sits in police departments and the reality is, the data that these officers and personnel need is typically sitting inside of the agency already, so they have access to it. but the data isn't presented to them in a format that they can understand. >> we saw that many years ago on 9/11. i want to talk about that more. but i saw one demonstration

where the firefighters were mapping a recent fire and cross referencing nearby schools. the fire chief says on a movie says, show me on the map. but you would think all of this sort of data, which is already available, is already being combined, but it's not. >> yeah, what we find is that the job of collecting data, of putting sensors in place or putting data inside of a storage system, it's the -- not the hard job. the hard job is trying to find ways to correlate it in meaningful ways. so the technology that has been deployed inside of public safety agencies have been good at collecting that data but not as good at securing it and analyzing it in one place. >> one illustration in livermore, police found a disoriented man, and he only

knew his first man. investigators were able to ask the computer something to the effect of, show me who owns homes within a couple of square miles that has this first name. they were able to figure out where he came from. >> it's very common. i think it's most common that that data exists, but it's completely unavailable when the officer needs it. what we find is so often the officer needs that information is near real time. it's not just about having as much information as possible. often it's about trying to act as precisely as possible. sometimes that means doing nothing, or finding ways for other people to respond. >> and then educating city leaders that maybe they don't know this data can't be combined. you presented to the city of antioch in northern california, i'm going to guess some of those city council members that have gotten used to paying for that, had no idea that those things

could not be combined in any reasonable way. >> we feel really excited about being able to create more interaction and more communication between council members, elected officials, community members and police departments. one of the historical problems that we have seen is the data that sits inside of law enforcement and public safety agencies is usually very, very sensitive. so the security and the governance that's necessary to be able to share partial bits of information, and off as much information as possible with city council and elected officials and community members, it takes so much time to parse through that data to make sure that all of the privacy and the governance and the regulatory requirements are compliant. >> and privacy and security is an interesting point. it brings up what i was alluding to earlier. we all learned post 9/11, and your software didn't exist at the time, but we heard about how

one set of fbi agents were suspicious about a bunch of guys trying to learn airplanes on one side of the country. then there's an agent in arizona writing a memo saying i think somebody might use a plane, but they couldn't connect the dots. so they developed a system and now we end up with that kid in massachusetts who -- allegedly -- gave away so many secrets because he could access it. there's an incredible balance between making sure those who need this data can get it and those who shouldn't see it don't see it. >> and we find this motivating, because it hits on the heart of why we built our technology, threading that needle between operations and multijurisdictional types of on raig -- operations involving these

operation centers. it's common to see many different disciplines and many different types of departments trying to interact together. and making sure everyone can see what they're allowed to see while being able to get all the information that they need to be able to drive their processes forward is critical. and very motivating to our team. >> you know, the unique american way of doing policing where you have everything on a very local level works very well. except the city of richmond may not know the city of san pablo is looking for the same guy. >> it's true. very often they might be looking toward the same person the same moment in time and they don't have any signal that there is another person that is trying to collaborate on the same case. or maybe there are two cases open at the same time, and different team don't realize if they connected the dots they could help each other. >> one agency has a piece of

information that would finish the problem for if other agency. your company does something similar with data. it was used by the fbi to solve some of their problems. >> in the department of defense and the national security space and allied countries, many of the engineers and myself have come out of that world actually. >> about ten years ago on this show, we did a piece about predictive policing, sending cops to the scene before the criminal shows up. santa cruz was one of the first cities to experiment with it and then later banned the practice. could this be used in predictive policing? >> that's correct. that's not what we are doing, but what we have seen is evolutions of strategies to try to not just respond to crime, but prevent crime. the ultimate holy grail. i think there is a rush about

10, 15 years ago toward a concept of predictive policing that'sdy involved in other concepts, community led policing, and there is a lot of leadership inside of academic institutions and think tanks on the east coast and west, trying to advance these concepts. we avoided the concept of predictive policing in its entirety, because we find that having a human in the loop is necessary. what we try to do is serve the data to the people that can make human judgment calls. often what we find is people don't have access to the data. >> yeah, i think that's the most important thing. this gave us information, including us in the public, about what the police were doing and where the crimes were happening. but, again, it's the idea of combining all of these business data that make a huge

difference. >> yeah. we find the comparative statistics, comparing to what happened yesterday to the year before is a very common way to analyze performance for a public safety agency. even the act of trying to compare what happened today and what happened this time last year, those reports can be 30 days late and the processes to get that data are very static. so the time it takes to put that data together has historically been very, very slow. but the strategy and the concepts have been really strong. so we try to automate a lot of those manual processes so that things becomes a much more successful process. so much so that we see cities and counties adopting similar strategies, not just the public safety with law enforcement agencies. >> i heard one officer --

somebody said the most important tool, once you have this technology, is the swivel chair because you can look at all the screens and discover so many different things. >> it's surprising to see what the creative minds can do. we feel humbled to watch from them and learn from them. so we try to embed side by side and be in the chair next door. >> nick noone, thank you for being with us. "p"press: herere" will be e bac justst a moment.

welcome book "press: here." we wrap up this week's show with something the industry is calling cozy gains. video games that are not about killing or racing or scoring touchdowns, but more simple

things, like animal crossing. this is animal crossing, and open-ended game with no specific goal. you don't beat an opponent or win a round. kennedy rose, a former lawyer turned tiktoker, talks about cozy gaming with her nearly 1/3 of a million subscribers. kennedy, who goes by the nickname cozy k. online, joins me now. kennedy, or cozy k., what is a cozy game? what is the definition as you understand it? >> it's like the pushback to competitive games, the shooters, things hike that. those have been the most prominent in the gaming space. i think there's a time and place for those two. but cozy games are for people that want to sit back, relax and take part in something, like building up a town farming,

gardening, solving puzzles, things like that. >> i always laugh when i see someone in the movies or what not, and they're supposed to be playing a video game and they're just mashing buttons like mad. these are more thoughtful, right? you don't have to take action right away. you can think about what you are going to do or enjoy what is on the screen. >> exactly. >> this is i'm going to guess more popular with women. is that a fair statement? >> i think there are some cozy games popular across the board, but as an entire genre, it does bring more women into the fold. it tends to tap into skills that women may have been encouraged to foster like decor and design. but it's more accessible than other types of gaming. competitive shooters have a more toxic environment.

the lobbies are classically heated and exclude women a lot. so this is the opposite of that, and it's pretty solitary. so i think a lot of people in the cozy gaming community are very welcoming. they want to welcome people in and so for women who were encouraged to game in their youth, they're finding cozy games to be a little more welcoming. >> i think one of the og cozy games, when the sims came out, it was almost hard to describe to people. so what do you do? you don't do anything. what's the point? now, a lot of people discovered -- i've been playing video games since atari and nintendo. but i think people discovered video games that hadn't played them before during the pandemic. you just ran out of things to do, and a video game is

something to be down with. >> absolutely. i definitely got more into it during the pandemic. for a lot of people, it was kind a forum of self-care, a new hobby, something to turn your brain off a little bit and focus on something with a little more whimsy and light heartedness and i think now it's transformed into a real lifestyle for some people. it's now a routine hobby, something that they can do when they get home from work, and just shift into a different head space. so it's really nice to come from the pandemic. >> i mentioned animal crossing. can you give folks at home an idea what other kind of games are out there? >> yeah. there's one that is kind of stimulating, maybe get you out of the house. and one of those for me is a new

one, where you have this augmented reality pet. you can take care of it at home, but it gets you out of the house and you can walk around with them. i think that's so cute. and then another favorite of mine when i want to cozy up on the couch with a warm cup of tea, definitely animal crossing and several others. there is one that is like farming, decorating, fun story lines and stuff to uncover. so very fun. >> and the gaming industry has noticed this. it's not like they're dragging kicking and screaming. there is money in this and they noticed the genre. >> absolutely. i started with harvest moon and that was the only cozy game out there. now there are so many more games out there for cozy gamers. it's great and can bring more people into the fold and get more people interested in gaming

that might not have considered it as a hobby. >> i started the segment with, you used to be a lawyer, now you're a tiktoker. tell me about that transition. >> well, i just had to take the leap of faith. i spent my whole life working to be a lawyer, that was my identity. i was like, this is who i am, i'm a lawyer. and i just had to follow my passion. i just had so much joy and passion in this. so that's what i'm doing now. >> people can find you on social media on tiktok, it's cozy.game. and cozy k is the nickname. kennedy rose, thank you for joining us this morning. that was fun. "press: here" will be back after this.

that's our show for this week. my thanks to my guests and thank you for making us part of your sunday morning.

damian trujillo: hello, and welcome to "comunidad del valle." i'm damian trujillo, and today it's the battle of the bands all to send students from the east side to london on your "comunidad del valle." ♪♪♪