tv, or wherever you extreme. join us now or whenever it fits into your schedule. we're here for you. >> let's practice something. everybody on mute. >> easy. >> we've got some more talking on our social media apps, so make sure to join us there. thanks for joining us this morning on "today in the bay." the "tod" show s good wednesday morning. breaking news. idalia slams into florida as an extremely dangerous hurricane. >> and many are in the direct storm of the path. it's august 30th. this is "today". warn ashore. florida's gulf coast being

battered as we speak by heavy rains and high winds from idalia. officials warning of a potential life-threatening storm surge. >> it's going to be a big, big deal and it's going to be very dangerous. roads quickly turning to rivers. schools, airports closed. al says the worst of it is far from over. we are spread out across the region with complete live coverage today, wednesday, august 30th, 2023. from nbc news, this is "today" with savannah guthrie and hoda kotb from studio 1a in rockefeller plaza. and a good morning to you. welcome to "today." it's 7:00 a.m. on this west coast on this wednesday morning. savannah and hoda are off. we want to get right to that breaking news, idalia, hammering

florida as we speak. >> look at the conditions in tampa bay this morning. the storm making landfall to the north of there about two hours ago. >> here's a look at the latest path. the national weather service saying as that storm pushes inland, damage could leave some areas uninhabitable for weeks and even months. >> and the airports are closed and that's impacting travel nationwide. and also news, what could be historic storm surge. >> mr. roker is standing by with the storm's forecast and path. and we start out with tom yamas in florida. how is it looking right now? >> reporter: good morning to you, craig.

we have an active rescue water e went to bed thinking it was going to be a category 3, and they woke up to category 4 at one point and tornado warnings, and now this historic flooding and lot of people are stuck right now. this morning idalia making landfall. the storm rushing ashore along florida's gulf coast, waves and torrential rain hitting florida overnight, and flooding the streets of st. petersburg and clearwater, and restricting access to some islands. florida governor, ron desantis, updating this morning. >> the storm and those conditions will change very, very quickly. wherever you are, hunker down and don't take anything for granted.

>> i think things are starting to happen. >> reporter: coastal communities got early impacts of idalia starting tuesday. violent waves crashing along the causeway as cars drove by, and further north in crystal river, residents like larry howe telling me he was waiting to leave despite the evacuation orders. when do you make that call? >> when i see water in the street then i will drive out. this morning some rescues beginning as many floridians struggle to make it out of the storm zone. >> it just started rising just so quickly. >> i don't think anybody expected it to be this bad.

as a matter of fact we have pas. and the massive size of idalia is intensifying along the gulf coast. >> very few people can survive being in the path of major storm surge, and this storm will be deadly if we don't get out of harm's way. >> reporter: just behind me you can see a home here, a property in yankee town that has been inundated because of the floodwaters. the river has met the bay and there is nowhere to escape. florida activated its eight urban search and rescue teams, and they may need them now because it's not the wind damage or buildings collapsing, which

will likely happen, but it's the water, the storm surge. this is just getting started. it's not high tide here until 4:00 p.m. eastern. craig? >> tom, earlier, for folks just joining us, you were in crystal river earlier, but now you are in yankee town. talk to me about the changes you have seen this morning? >> reporter: i have never seen a surge like this, and it could be happening because it's in the daytime, and we are seeing the water rising so fast, and it may sound strange, but i have never seen this in 20 years covering hurricanes, we saw animals, deer, running and getting stuck in the floodwaters. you know it's a bad situation when you know even the animals were caught by surprise. >> that's heartbreaking. okay, our senior national correspondent, tom yamas. stay safe. good luck with the rescue missions as well.

and then the storm surge pushing into tampa bay, and marissa is in tampa for us. what is the latest there? >> reporter: you can tell we are getting one of the bands coming our way from idalia, and it's hard to tell you if i am joining you from the streets of downtown tampa or joining you from inside the tampa bay, because right now they are one in the same. this is bay shore boulevard and this is a main thoroughfare through out tampa, and you can see somebody that tried unsuccessfully to drive through it, and the person in the car did need to be rescued. this is an area that is supposed to be completely evacuated, and it's not because we have seen people walking through here and walking in waist-deep water and paddleboarding through here. in a lot of ways, we have seen people not heeding the orders,

and we are seeing rescues. we are talking about downtown tampa. if you look further west, peninsula, st. petersburg, we have seen a couple rescues from those areas, one being in a mobile home park. there's a big concern when people are in the areas that are supposed to be evacuated because they are low lying and prone to risk. ahead of me, is that tampa general hospital. this is the only level one trauma center in the whole region, and we are talking about tampa bay's only level one trauma center, and you can only access it by bridge. the bridges you see behind me specifically. it's on an island. what they have the fences, and they are called aqua fences and they are supposed to protect them from upwards of 15 feet of

surge water, and we are only li peninsula say this is the worst they have seen in a long time. we are getting an outer band, and the surge is the main concern in tampa, but there's another concern. when we get the outer bands it creates prime conditions for tornadoes. if you look at the map of the tornado risks, it's half of the state. tampa, we are not in the direct path of idalia and we are clearly seeing the impacts of it and lots of risks we are keeping an eye on, guys. >> be safe. al is keeping a close eye on idalia's path and what is to come. >> good morning, guys. as you can see, we have this active situation, and in fact,

you can see the area of blue, that's excessive wind warnings right now. idalia getting ready to cross over into southern georgia, and it's 105-mile-per-hour winds moving northeast at 18 miles per hour. as marissa mentioned, we have a tornado watch that stretches from just south of orlando all the way into central georgia, and, in fact, somewhere near brunswick, georgia, we have tornado warnings up. this will be an ongoing threat. the main threat, storm surge. there's the wind and the rain but we worry about the storm surge, and that's the wall of water that gets pushed in, and especially around this area, the big bend. this is shallow water, so when you get a system like this coming in, that counter clockwise flow, it just piles that water up along the coastline. we are looking for right around cedar key, maybe 7 to 16 feet of

storm surge. was get further south that storm surge is lessening, and the system exits georgia and it will hug the coast, then we have the storm surge on the backside of the system, 2 to 5 feet, especially, savannah, brunswick and along the coastline. tomorrow morning it's a tropical storm just passing north of charleston if the path holds true. then south of wilmington and out into the atlantic by thursday afternoon. here are the impacts. we still have wind gusts from 50 to 80 miles per hour, and impassable roads, dangerous lightning. we also have tornadoes to worry about from orlando to wilmington. the landfall, 7 to 12 inches of rain from tallahassee to north carolina, and storm surge a problem as idalia exits and

heads down the coast. >> especially the full moon has high tide coming up in a few hours. al, we will come back to you in a few moments. you mentioned the big bend, and we watched the whipping wind and rain there, and perry, florida, and the public information officer for the sheriff's office there. thank you for carving out a few moments for us here. i know you have a lot going on. let's talk about what you are seeing on the ground right now. you are obviously in the elements. give us a damage assessment so far. >> okay. so right now what we are doing is we are in the stages of deployment. we have had winds too high for us to respond because it would not be safe for anybody to respond. now that the winds are dying down more, we will be able to

respond and that's where we are. >> your county is under a mandatory evacuation order, but do you have information on who may be stranded or needs help? >> we are receiving calls from people who require our assistance but we have not been able to get to them because of the wind speeds. we have people trapped in their homes and we have people with trees on top of their homes, and we have people where the tree went into their home and they have to get to another part of their home, and we have received several calls on that, and our main goal now is to get to those people and get them that attention. >> we can hear that wind whipping as you are talking there. you are at the county airport, we understand. what does the damage look like there at the airport? >> here at the airport we have a small plane -- we have two small

planes, and one was flipped over by the wind and the other one, you can see that -- you can see the wind damage and what is occurring to it -- i took a video -- as it was out there during the worst part of the hurricane. >> finally, and i know we have talked about this, the national weather service in tallahassee wrote, quote, idalia has unprecedented makings for this part of the state, and some may not have seen a hurricane like this one in centuries, and what kind of challenge does this pose for your region? >> well, it's unprecedented. we have never experienced anything like this. nobody who is working at the agency at this time or any of the public service agencies have seen anything like this. that is one challenge. the other challenge is we are a small community and close

community, and the and rescue. a lot of folks watching and listening, they could be thinking she's in florida, and clearly they are used to hurricanes, and this area, big bend, it connects the peninsula with the panhandle, and this is not part of florida that has seen a hurricane like this since somewhere circa 1850. this one is unprecedented on a number of levels. >> it's a scary one for them. we will continue to bring you the latest on idalia throughout the morning, but there are other stories making headlines, and we are learning more about the fatal shooting of the professor on the campus of north carolina. he made his first court

appearance yesterday, and the judge ordering him held without bound. he's charged with the first-degree murder of an associate professor, and yan, his profile has been deleted. 11 people were rushed to the hospital yesterday after experiencing severe turbulence on a delta airlines flight from italy to atlanta. it happened just a few minutes before that plane landed at jacksonville international airport. delta officials say both, passengers and crew members, were among those hurt. fortunately none of the injuries were life threatening. meanwhile the faa is investigating. let's talk about the forecast now. obviously this weather just continues to change, al. >> that's right. for the rest of the country, things relatively quiet, thank goodness. showers and thunderstorms moving

to the northeast on into new england. idalia on the map dominating through the southeast. hot and humid through texas and plenty of sunshine. that sunshine stretches into the mississippi river valley. we are loo ki (nicole) welcome to blue buffalo's one taste is all it takes. (jeremy) ruka likes food that tastes good. she won't eat anything that she doesn't want to eat. she's a headstrong little lady. there's no faking it with her. (nicole) we sent you blue tastefuls dry food, and... (jeremy) she loved it. i was super surprised. i want food that's healthy, nutritious, and something she'll love. (nicole) what's for dinner tonight? (jeremy) it's tastefuls from blue buffalo for this little girl. (vo) pick up blue tastefuls and find out why one taste is all it takes. available in dry, wet, and singles. good wednesday morning. i'm meteorologist kari hall. we are under a microclimate weather alert due to a red flag warning for the north bay mountains. we are going to continue to have a high fire danger today as we also see a hazy sky. unhealthy air quality due to

wildfire smoke coming in, so it is a spare the air alert day as our temperatures in the inland valleys head for the upper 90s and a few triple digits. we're going to reach a high of 101 in guys? >> mr. roker, thank you. we will have much more on idalia in our next half hour. also, we will bring you an inside look at the new and historic push to lower the cost of some of the most popular prescription drugs on the prescription drugs on the here in the bay, our cars take us

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the district says an invitation went out seeking to bring together the school's black, brown and api families, which led to angry social media backlash first seen on sunday, with some calling it not inclusive for white families. oakland mayor sheng thao is calling the threats unacceptable. a town hall is being organized for next week. pg&e appearing to follow through with its planned power shutoffs due to high fire danger. the warning covered parts of seven california counties, and from this updated outage map you can see a handful of those outages in northern napa county. parts of nearby lake county are also facing outages, but no other bay area county is expected to experience planned shutoffs. moving you forward, meteorologist kari hall is here tracking our microclimate weather alert. >> we're dealing with hot, windy and also extremely dry conditions out there. as our temperatures head for the mid-90s in parts of the inland east bay, it's going to be as hot as 102 degrees up in fairfield, while we are looking

at still some low to mid-90s. so this is the peak of the heat. look at tomorrow, we're going to see it starting to cool off, especially near the coast and parts of the inner bay, with high temperatures in the 70s and 80s. friday we're only looking at highs in the 60s and 70s. so there will be some big so there will be some big changes ahead.

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a live look at perry, florida. the historic storm for the state's big region where the peninsula and panhandle connect. and jacob soboroff joined us i want to call your attention t

south of tallahassee. the map, and if we could bring that map up just a second. cedar key is 150 miles southeast of tallahassee moments ago we heard from a property appraiser in that area and is describing the scene as type of storms, that area is near, quote, apocalyptic >> let's go to nbc's maggie vespa. she joins us from tallahassee. what are you seeing at this hour oh, my goodness. >> reporter: the winds are picking up in tallahassee, and we have seen wind gusts up to 40 miles per hour, and we are seeing power outages a couple thousand people according to the city this morning already without power. you might have seen during governor desantis's press conference in tallahassee with first responders and response coordinators, the power dipped out during that presser and then

the generators kicked on, and we are seeing that play out businesses here not boarded up like what you are seeing in other cities around the state, and that's because tallahassee until yesterday was not in the path of the storm. idalia tracked a bit further west can you see people out braving it and walking their dogs this early in the morning but the wind gusts are further west and people in the last 24 hours were really scared this would be really bad the government buildings closed and florida a&m closed, and the wind gusts are picking up and we expect things to deteriorate in the next couple of hours and even further >> stay safe thank you. >> joining us now, kevin peters,

the emergency management director for leon county, and that includes the town of tallahassee. i know you are swamped and thank you for your time this morning we heard from the mayor of tallahassee about 30 minutes ago and he said their concern was for folks' safety, and those that did not heed the evacuation order. is that your chief concern what are you seeing on the ground where you are >> absolutely, the concern is the safety of the public with the storm, the magnitude of idalia, it's making landfall east of us and we are feeling the affects here in the tallahassee area citizens in our area, they need to stay indoors and near or in their safe room, and have a way to get updates >> with that said, what is the biggest threat your county faces at this hour >> yeah, so right now we are going to be facing the increasing wind gusts as the storm is make landfall your field reporter showed it.

we are seeing the winds get closer and closer to tropical storm-strength, and we have the rainfall that is happening now the safest thing to do is stay home right now if you are in the tallahassee area >> there's about 300 residents there in your county, and given the unprecedented nature of the storm, are you worried people are not as prepared as they could be or should be? >> we have experienced storms in the past, and in 2016 we had hermine, and our community has experience with storms and we educate the public on disaster preparedness, and we work throughout the year and not just for hurricanes, but any disasters that can strike our community. rush back into the neighborhoods

and assess the damage. they want to see what's left. they want to see how bad it is. what is your message to those >> was know when these storms hit and they pass, folks want to rush back into their neighborhoods and assess the damage and they want to see what is left and how bad it is. what is your message to those folks, as this storm starts to move into georgia and the carolinas? >> yeah, so again, tallahassee, we are a regional hub. there could be folks that left, and coastal communities are in the shelter here, and follow the directions of your local emergency management, and particularly in places where they have had the storm surge and wait for the all-clear message so you know it's safe to get back on the roads, and be there roads washed out or power lines on the ground that could be energized and debris and trees in the road and it's not safe to get out on the roads until we give you the all-clear message. we have crews on standby ready to get on the cut and toss, get the debris cleared

>> leon county emergency management director, kevin peters thank you. keep us posted and stay safe >> thank you let's head over to al on where idalia is right now. >> tallahassee, 38-mile-per-hour winds, and this is an extreme wind warning 77-mile-per-hour wind gusts, and that's 20 miles inland, perry. and all the way down to sarasota we have tornado warnings up through southeastern georgia we will be watching this it will be a big problem again, storm surge, cedar key, right now at five feet and we are not at the worst of it we have got a king tide because of the full moon, and the storm surge comes in and that's the t

can knock you off your feet. it is life threatening, so we will continue to watch this as we go through. guys? >> al, thanks so much. we will take a turn ahead. strike force five. the importance cause that had the hosts of late night ready to team deadliest a major development in the fight against the soaring costs of prescription drugs tom? >> hey, guys, good morning as you know, drug prices have been skyrocketing for years, especially hit hard, seniors on medicare with out-of-pocket expenses going through the roof. now the biden administration announcing ten drugs they will try to drive down the prices skporb on, and we will tell you what they are and what you can do to cut down your prescription drug prices, when we come back.

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the white house announced the first ten medications that will be set for price modifications with drug companies. >> a lot of folks paying attention to this one, tom. >> absolutely. this will be a big fight with the major drug companies and capitol hill republicans looking to block this move however, capping drug prices is very popular among americans, both democrats and republicans and many seniors struggle to pay for their meds 49 million americans depend on medicare for their prescription drugs. now a big change. >> we're going to keep standing up to big pharma and we're not going to back down >> reporter: the white house taking on big pharma, listing ten widely prescribed drugs now subject to medicare price negotiations, including blood thinners, drugs for diabetes, arthritis, heart and kidney disease. >> i am on eight medications altogether. is a retired

ritz teacher. >> one that really >> reporter: robin is a retired pittsburgh teacher >> one that really bothers me is helping me stay alive and is helping me is jardiiance for diabetes >> reporter: it can average $6,500 and more per year. >> the out-of-pocket costs sometimes limit the ability for them to buy food, limit their ability to pay for heat or electricity. so this is life or death for many of them. >> reporter: if drug companies don't participate in negotiations, they face tax penalties. pharma is suing to block the new law claiming it will leave less treatments for new drugs sheldon retired from the pharmaceutical industry. now he takes 8 to 9 meds and sees friends struggling their meds >> i'm not proud i once worked in the pharmaceutical industry i no longer trust many of the things that they say.

>> reporter: if you are struggling to pay for prescriptions, experts have some advice. ask your insurance company it covers for a particular prescription and whether there is a preferred pharmacy with a lower cost check with the drug manufacture for coupons, savings and assistance programs, which in some cases may be available, even if you don't have insurance. sites like good rx and blink health offer comparison pricing. and ask your pharmacist if a generic version of your drug is available at a lower price some discount pharmacies offer a lower cost if you sign up for their memberships. >> when could we start to see some of those price cuts. >> reporter: drug companies have until october 1st to decide if they will negotiate. if they don't, they could lose medicare and medicaid contracts. january '26. then more drug price cuts in the years ahead.

republicans on capitol hill opposed this, but a recent poll found 83% of americans approve of negotiating prices to drive down drug costs, something most people with sympathize with. >> 83% all right, tom thank you. lots happening in the weather department of course, all eyes on florida mr. roker got a look at the rest of the nation as well. >> the good news is things are calmer out west, where temperatures are seasonal to above average. a fire risk through the western plains the heat and humidity back down through texas. we have plenty of sunshine up through the mississippi river valley gorgeous day across the great headaches. showers and storms moving through the northeast and new england and everybody looking at what's going on with idalia. that good wednesday morning. i'm meteorologist kari hall. we are under a microclimate weather alert due to the high fire danger for these areas shaded in red in the north bay and the mountains. we will have low humidity and high wind gusts, especially in those upper elevations. but we're also dealing with more

wildfire smoke. it is a spare the air alert day as we deal with unhealthy air quality, and temperatures, especially in the valleys, will be headed for the mid-90s neck of the woods. >> and that's your latest weather. guys >> mr. roker, thank you. still ahead, beer. that's right, beer but for a worthy cause we will spotlight a man that honors those that we lost to cancer while raising money to fight the disease, and even helping me to brew a batch >> but, first, if you have ever tasted a good for the first time and immediately fell in love, you will love this morning's boost. we will have that for you right after this

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welcome back it's time for "the boost." and with hoda off, craig, you are handling it this morning. >> i'll try to do hoda proud here we go we know what it's like to eat something so incredibly delicious, it puts you in a food induced euphoria there is a 3-year-old kid named brock, and he just recently experienced that after trying queso for the first time >> what did you say? what >> oh, yeah.

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good morning to you. 7:56. i'm marcus washington. here is a look at what's happening now. i'm kris sanchez at levi's stadium, which will contain the beyhive tonight as beyonce brings her tour to levi's stadium. it will be the fifth time she plays here. she was named the honorary mayor of santa clara and got the keys to the city. perhaps more important, she got a later curfew so the show will go until at least 11:00. public transit beefing up service and going a little later tonight, too. it's time to get a look at that forecast. meteorologist kari hall is tracking what we can anticipate

today. >> we are under a microclimate weather alert due to high fire danger, meaning we are going to see the red flag warning continue for the north bay mountains, due to high wind gusts and low humidity. we're also seeing smoke move into the bay area. it is a spare the air alert day. we're trying to limit the amount of pollution we're putting in the air by carpooling or catching public transit. we're also going to have hot temperatures this afternoon, with novato reaching 95, in san francisco it will be in the upper 70s for a high temperature, and 96 in dublin, with some upper 90s in the south county for today. we will start to cool off tomorrow, some breezy winds, and we're going to continue to see a cooling trend by the end of the week. take a look at friday's highs in the 60s and 70s. major changes ahead. >> thanks, kari. we're going to have another local news update in 30 minutes see you ba.ck

son las 8 de la mañana en idalia slamming florida, intensifying into a category 4 storm overnight, bringing torrential rain, strong winds and a record-breaking storm surge. we're live across the region. and al is tracking all of it. then, eye opener. we're breaking down the link

between sleep, stress and heart health in women after menopause. what women can do to protect themselves and the warning signs doctors say to look out for. plus, sharpen those pencils. we are bringing in the experts to answer all of your back to school questions, from the best deals on supplies to how you can help your child adjust to a new school. we've got all the answers. and look who's talking. >> it's the five of us together. >> five competing late night hosts getting together for a special reason. >> one more time, yeah. >> hi. i'm jimmy fallon. >> i'm stephen colbert. >> when he said jimmy, i thought you meant jimmy, jimmy. >> we've got the news behind the big truce. that's coming up in "popstart" on "today," august 30th, 2023. celebrating nora's birthday. >> i'm turning ten.

>> traveled from. >> washington. >> new york. >> albuquerque, new mexico. >> wisconsin! >> on a mother-daughter trip. >> celebrating 45 years of friendship. >> from michigan. >> hi to my mom watching. >> traveled from georgia on a girls trip to celebrate by 13th birthday. the time is 8:00 a.m. on the west coast. happy all things to the crowd on the plaza this morning who have

come to celebrate many let's start with tom yamas. good morning. >> reporter: guys, good morning. in this part of the big bend, it's no longer a wind event, but it's all about the water. we just got a chance to meet these residents, and this is what happened in this part of florida, which happened in a lot of parts. towns are essentially cutoff. here the bay on this side and there's the river, and they have met in the middle because of the rising storm surge. it's going to be high tide until 4:00 today, and this water could continue to rise and it's a big fear.

everybody went to bed thinking it was a category 3 storm, and they woke up and it was a category 4 hurricane, and now it's a category 1. we know they are on going rescues, and there were people caught up in the marina in yankee town. the problem is the water got so high regular volunteers had to get them out. it's something a lot along the coast are dealing with now. it's not so much a wind event, but the rising storm surge is what have people worried. my colleagues, marissa, what are you seeing over there? >> reporter: this is bay shore boulevard. you can't tell the difference between tampa bay and the boulevard because it's one in the same. if you look down the street you

can't see the difference home park. we know and we have known for sometime that tampa was not going to be directly in the path of idalia. the biggest concern as been for sometime the storm surge, and this is a vulnerable area, as you can tell, for good reason. we have seen bands coming in and out of the area, and we are seeing gusts upwards of 50 miles per hour, which closed down two nearby bridges, by the way, and we have seen rain dumped in the area by surges, and when you have clear skies like this, and it's rainy but we are not getting a lot right now, and the

mayor said do not let your guard down, and today happens to be what is called the king tide. it coincides with the full or new moon, and that means we will already see water levels higher than normal, and it's going to be bringing in the extra rain water. they are asking people, please, do not let your guard down or come and rescue you when the waters make it dangerous for us to do so. the big concern is not to just keep an eye on the surge, but it also puts a lot of people at risk for tornadoes. al? >> marissa, thank you very much for that reporting. you and your crew stay safe. let's show you what is happening now, category 1, 90-mile-per-hour winds and moving north and picking up speed at 20 miles per hour.

it's still along the south carolina coast by late this evening, and then it skirts the north carolina coast, i should say, and it's out of here by 8:00 tonight. we still have to be concerned with the storm surge. they brought the storm surge down anywhere from three to five feet in hudson, and eight to nine feet in cedar key. we have the backside of this bringing in some storm surge all the way up to cape hatteras. the winds will be a problem still with power outages and significant danger from trees falling. you have to worry about tornadoes from orlando to wilmington. that threat will move to the north. the floodwaters, still a big problem anywhere from 7 to 12 inches of rain from tallahassee to wilmington, north carolina. we're talking about a moderate risk of flooding, and still from tallahassee, from columbia,

wilmington, and looking for the risk at tampa and fort myers and as far as out pensacola. the storm is still dangerous as it makes its way through the southeast. > >> thank you. a study in the journal of the american heart association finds that 1 in 4 women may develop irregular heart rhythms after menopause and stress and insomnia are major reasons why what women can do to protect themselves this is an important story good morning to you. >> good morning, yeah. >> good morning to you >> there is no question about it you know how many women this morning are watching saying, okay, i have insomnia and i'm stressed. >> right this was a study of over 80,000 post-menopausal women. ages 50 to 74, who were followed for about ten years, and they were given to a questionnaire to answer, and then when they looked at what factors were strongly associated with that risk.

they found two things that stood out. one was insomnia, so lack of ability to fall asleep, waking up in the middle of the night. stressful life events like divorce, financial problems, death of a loved one highlighting these non-traditional risk factors for causes of a-fib, which increases the risk of heart failure and stroke. >> i wonder, doctor, for the millions of women that fall into this post menopausal categor who do have stressful lives, who find themselves not able to sleep, how worried should they be >> this is important because we talk about cardiovascular disease. and we downgrade the importance of these nontraditional things like psychological well-being. i think this highlights we need to pay attention to this, and women need to talk about this. and there is a mind body, mind heart connection we did the stress research in the 1930s and recognized what

happens in the brain causes a release of hormones, and things like adrenaline and court sol that can damage the blood vessels, raise the heart right and now affect the heart rhythm. it is really important for us to learn how to mitigate the stress response in our body it is not meant to be turned on all the time, and really, sleep. the american heart association used to have something called the life simple seven. and there are seven things you can do to protect. guess what in 2022, they changed it to life's essential eight the eighth thing is sleep. so we can't cut those corners. it is important to pay attention to sleep and stress. >> i hope it resinates with a lot of folks this morning. i know it will >> thank you. >> thank you. to baseball now and some dramatic moments in last night's san francisco giants/cincinnati reds game. giants pitcher, alex cobb, he needed four more outs to pick up his first ever no-hitter

in the eighth inning he got some help from center fielder, austin slater >> slater coming in. and he dives, and he made the catch! >> slater doing his part there understood the assignment. incredible diving catch. that would end the eighth inning fast-forward to the ninth now, and cobb needed just one more out and this happens oh spencer steer double into right field, and that would score a run for the reds the no hitter is lost. but the giants still win it 6-1. that's got to be about the worst way to lose a no hitter. >> i think cobb still buys he did his part. >> yes, yes. coming up on "popstart", an early runner for the front runners of best original song at the oscars. up next, in fact, we will kick off our new asked and answered series, addressing the questions you actually brought us about the new school year

the best ways to control your child's use of electronics, and that's a popular talk in our house. we're covering all of it right after this ut new or worsening eye problems such as eye pain or vision changes including blurred vision, joint aches and pain, or a parasitic infection. don't change or stop asthma medicines without talking to your doctor. ask your doctor about dupixent. (kids) get him! without talking to your doctor. ♪hearts, stars and horseshoes,♪ ♪clovers and blue moons, unicorns, rainbows,♪ ♪and tasty red balloons!♪ (lucky) good luck catching me in me charm worlds! (kids) where'd he go? (lucky) i love me lucky charms, they're magically delicious!

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series "asked and answered" where we get expert answers to your burning questions. to kick things off, we brought in one of the best experts, vicky nguyen, and a relationship therapist and author of it is 8:14 ladies, good to have both of you. they will answer your questions surrounding this back to school season vic, let's start with you. a lot of questions we got are from cost-conscious moms and dads >> yeah. >> and they want to know apps, apps that can help get them good deals or rebates. >> let's talk about school lunches. food is definitely being affected by inflation. to maximize your savings you want to stack your deals i want to try out ibotta it has deals with walmart, trader joes, safeway, basically every store you shop at.

sometimes if it's free it's for me. id me is one you haven't heard of if you are a government worker, in the military, a teacher or student with a student id, there are all kinds of discounts on electronics from great major retailers. don't forget about secondhand shopping when it comes to clothes. there's an online commerce called offer up and they say 85% of americans have bought or sold something on the secondhand market i love this one, book scouter. you can find out where to buy them, even rent them great way to save money. textbooks, aespecially are expensive. >> great ideas for apps on rebated. this is new to me. people who need help with homework and tutoring, free help is out there. >> there is so much free help out there. let's start with the khan academy. it's one that has been around for a really long time you ca

get a k through 12 and beyond education. videos and tutorials to help you there. also, call your local colleges ask if they have a school that's teaching teachers. you could get a teacher in training to help and finally, your local library tutors services, they should be able to point or ymca, if they don't have tutoring services, they should be able to point you in the right direction. >> and some programs that could help subsidize just the sheer cost of school. >> yes, it is very important there is a great organization called everyoneon.org. their mission is to connect people online and get them digital training skills. check with the united way or the salvation army every year they are doing drives to get school supplies for people in need if you can, donate if you are in need, don't hesitate to ask for it and electronics make up such a big part of the budget buy those things secondhand. make sure they have a warranty

you can also check major retailers, amazon, best buy, apple all have refurnished or secondhand items. >> lots of tools lots of resources available. you just have to look for them. >> absolutely. >> we will put all that on the website. >> really good advice. all right. good morning our questions that fall into the category of new routines and school safety. good morning to you. >> good morning, sheinelle >> we have lot of questions that resolve around new routines like this one how do i help my child adjust to a new school >> yeah. one of the things i like to say is place, pace, perspective and possibilities. what does that look like think about the pace that you were operating in before and what is your kid going to operate in now are they doing too much? do they need to do more? what is the pacee physical spac be in. also perspective because

everything is perspective, what we think. what we think, what we feel and what we do. it helps us to reset our mind set. once we do that, emotionally and physically are they here. how do you lean in to joy and happiness and contentment and the physical space you want to be in. also perspective because everything is perspective, what we think. what we think, what we feel and what we do it helps us to reset our mind set. once we do that, then we can move into having a great school year i like to throw in a fifth "p. patience >> how do i discuss school safety with my child it is a sad reality. >> with safety and open communication, right so you want to start with concise, specific and direct guidelines in terms of action steps. what do they do? dr. rogers used to say look for the helpers. identify three people they can go to if something happens also, kids have technology now have your phone number in the contacts on speed dial so they can get to you when they need to at the end of the day, you got to breathe what you do in practice is what you do in the game do breathing exercises that actually decreases the court sol and adrenaline levels and increases their ability to think more clearly. >> that's really interesting, to breathe even in a time of

trouble. >> yeah. >> this is a good one, in my household as well. what's the best way to control electronics in the house 30 seconds left. >> tech free zones, right? tech free spaces and places, in the car, in the home, at dinner time have a little basket put the gadgets in the basket. and then when it's bedtime, start your routine now, which looks like no gadgets in the bedroom and then have them to do the old school stuff, right? they say, i need my phone to wake up, put an old school alarm in there >> that's my daughter. mom, i use it as my alarm! >> they may not like it, but they will love it later when they win and they're successful. >> tech-free zones and put them in a basket. have them weigh in, too. >> parents, we're in this together all of us will have tech free zones. we're all in it together. >> by the way, we have even more answers from our experts on these topics on our website. and we need more of your questions for our next asked and answered all about sleep that's a good one. head to today.com/question to

submit yours. all right, al? >> make sure you watch the "today" show with your children before they go to school very, very important you want to establish those routines very early on showers and thunderstorms moving through the northeast. again, idalia making landfall. we're watching that. hot and humid through texas and up into the great lakes. fire risk in the western p good wednesday morning. we are going to have some hot weather today especially in the inland valleys. upper 90s and up to 102 degrees in fairfield. san francisco seeing a high of 79 degrees but we're under the weather alert due to the high fire danger in the north bay. and we're also getting drips of smoke with a spare the air alert

in effect. and that's your latest weather. >> now, it's the best time of the morning. >> should we do it we should do it. guys, it is time for your "popstart. first up, the host of late night. their shows were impacted when the writers went on strike in may. now the top hosts are ready to return to action together. nbc's entertainment correspondent is here with details. chloe, good morning. >> good morning. with the dual hollywood strikes dragging on, late-night host are uniting to provide laughs and support for their out of work staffs as the industry has remained largely shutdown. >> the five of us together for maybe an hour. >> reporter: the stars of late night tv coming together after almost four months off the air. >> strike force five will be the name of our podcast. subscribe to it now.

>> starting today, jimmy fallon, seth meyers, stephen colbert are joining together for strike force five the five competing comedians appearing together via zoom to make the announcement. >> one more time, jimmy. >> hi. i'm jimmy fallon. >> i'm stephen colbert. >> i am jimmy kimmel -- i thought when you said jimmy, you meant me, jimmy. >> who's got the power we've got the power. >> reporter: in may, 11,500 writers went on strike two months later, sag-aftra with it's over 160,000 actors followed suit, their demands including higher wages and protection over the use of a.i it is estimated california's economy has lost over $3 billion in revenue since the strike began. >> so really the majority of our members are working people, just

trying to put food on the table and pay their rent and we couldn't make a deal on their behalf. >> reporter: throughout the summer, the hosts showing their support. >> americans have been forced to read books and occasionally even speak to one another. >> reporter: during the last writers' strike in 2007, late night tv returned after two months off the air the hosts at the time growing beards in solidarity and finding unique ways to pass the time. >> that's a good spin! that's a good spin >> reporter: this time around, the comics committed to at least 12 episodes of the podcast the casual unscripted conversation, providing financial relief to their staff and a few laughs spotify says the inspiration for this podcast came back in the spring when the hosts would meet weekly to talk about the strikes. now fans are getting a chance to listen in on these once-private chats. we reached out to the studios and the unions for comment, but we haven't heard back. >> you make a good point, though this doesn't just affect actors

and writers. >> yeah. >> there are lots of industries affected by this >> hair and makeup, craft services, crews that make up these shows that are in these productions. it is affecting everyone the hardest part about this is there really is no end in sight. we don't know when the next meeting is obviously it affected the fall tv lineup. but this will, eventually, if it drags on and gets closer to the holidays and things don't have a resolution, it will affect what we watch in spring, everything >> and people aren't getting paid. >> yes thank you, chloe. just ahead, we are revealing the top picks from our first ever "start today" and "shop today" wellness awards this is timely we were just talking about how important it is for wellness everything you need to get in shape and stay in shape. that's coming up after your local news good enough.

a very good morning to you. it is 8:26. pg&e appears to be following through with its planned power shutoff die to high fire danger. it covered seven california counties and from this updated outage map, you can see a handful of outages in northern napa county. parts of nearby lake county also facing outages. no other bay area county expected to experience those shutoffs. kari hall joins us and is

tracking the micro climate alert. >> mostly for the upper elevations and mountains. the rest of the bay area looks so hazy as we deal with wildfire smoke. it is a spare the air alert day. limit your time outside especially in the east bay and our valleys are headed for the mid-90s and up to 100 degrees. martinez expected to reach 97. 90 in san jose and mid to upper 80s in the peninsula. san francisco reaching f 79. slightly cooler tomorrow but we're really going to feel the relief on friday. only looking at highs in the upper 60s and a slight chance of rain. >> wow. brace for

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comcast business, powering possibilities. ♪ ♪ i love it so much! back at 8:30 on wednesday. giving some camera time to our crowd. this is one of our favorites, carrie underwood >> absolutely. and why would we be playing one? well, this morning, folks, we have a huge announcement to make

about carrie underwood. she has rocked our plaza in the past. and on thursday, september 14th, carrie underwood will do it again. a special live of her many hits? will do it again. a special live performance as part of our city concert series. we want you to join us what you have to do to be a part of that big party, it is today.com/concerts to register for your fan pass. one of the biggest names on the planet >> i have had the chance, a lot of you have, to see her in concert. the fact that all those people pack into arenas and we get her here for a free concert. >> yes just in time for sunday night football. >> they're all coming back. >> but first coming up this half hour, our first ever wellness awards our start today and shop today teams got together to test hundreds of different products adriana brock is here to test hundreds of different products

and you don't want to miss that. and then a story about coming together and enjoying a cold brew for a good cause i met a guy who raises money for cancer research by creating beer in honor of loved ones who have been lost. it is a great mission he's on. he let me brew my own special version with him. >> will we get to taste? >> yes, you will. >> okay. i like that. coming up on that the third hour, with fall rapidly approaching, we're going to share the three "s"s to help combat autumn anxiety. the thing that gives you autumn anxiety? >> what? >> pumpkin spice. >> i knew it was coming. >> we'll come up with an s word to help soothe you. the mom behind hilarious videos on tiktok she brings lividity to the situations parents face. we can't wait to talk to her we'll get to the other side of the story because her son will also join us as well. >> awesome >> lots of folks thinking about

that >> absolutely, absolutely. let's think ahead to labor day weekend coming up. let's start off with friday. it will be a great day throughout the northeast, great lakes. we will have gulf storms there after tkal leaves. monsoon moisture saturday another winner. going to be gorgeous showers along the gulf the heat builds in the midsection of the country. and then sunday, sunday, sunshine rules the eastern half of the country into the plains some afternoon storms in the northern rockies showers in the pacific northwest. and on labor day, a beach winner, record highs in the great lakes. good wednesday morning. i'm kari hall. we are still looking at drifts some smoke today and also a high fire danger in the north bay mountains. our highs reach into the up er 90s. look at how much it cools down

into the weekend with mid to upper 70s and next week, it does gradually start to warm up while san francisco will be watching out for some that is your latest weather. we have a big announcement for our viewers and our massive "start today" community. as we reset for the fall and get back into our routines, we are going to plan something special. join us on september 18th for a start today meal prep event sponsored by instacart we're going to show you how to prepare five delicious meals for your family that will last the whole week. >> okay. >> best part, it's all virtual anyone can attend. to purchase tickets, just scan our qr code or head to today.com/today. and we want to mention one week from today we've got another special start today announcement. >> lots of special announcements this morning today newsletter oa

half million people, and we're just getting warmed up. >> al, thank you so much. up next, we have so much "popstart" news. we have a bonus edition coming your way, including an impressive new record for taylor swift. but, fit, this is "today"rs o

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carrie underwood, meal prep. al, there is so much "popstart". >> how much "popstart" >> can there be too much >> it is a bonus from the spare jonas brother. >> bonus from the bonus jonas. >> ladies and gentlemen, number two. that's right we will kick this off with taylor swift the global superstar broke one major streaming record according to spotify, she has reached 100 million monthly listeners. >> wow. >> it has been quite the summer

for taylor, selling out stadiums across the country, releasing a re-recorded album just last month. plus, don't forget, she is spending a record extending 78th week at number one on the billboard artist 100 chart so clearly the summer of swift continues. right? unbelievable. next up, the oscars. award season might be months away, but billboard music is already predicting their lineup of frontrunners for best original songs this year it includes some tracks you are going to remember, these two blockbuster hits ♪ oh ♪♪ when i ♪ beapeaches, peaches, peaches see the man behind the tan ♪ i love you ♪ ♪ to the oscar nominated billing.

topping the list. joining billie eilish's emotional track "what i was made for" also from "barbie" as well. "the little mermaid" ♪ see see fire inside," "road to freedom." the title song from "love again," high life off the flora and sun track. and then finally "dear allen" featured in wes anderson's "asteroid. it's a tough category. ♪ ♪ peaches, peaches ♪ ♪ >> i love that finally, meg ryan is headed back to the big screen in a new rom -com she wrote and directed starring david duchovny. it is called "what happens later. two exes are snowed in at an

airport overnight and find themselves just as attracted to each other and as annoyed by each other as they did decades earlier. take a look. >> when people break up, there is the thing they tell each other and then there is the truth you never told me. >> i was in love with you and i couldn't turn that on and off like a switch. >> i know. ♪ ♪ >> you have ever wondered what if >> this facility willpower down to essential functions only. >> come on is that a thing? >> oh, it's a thing. >> "what happens later" hits theaters in october. and that is your bonus "popstart". >> we like it. >> it is nice when you split it up into two. >> we'll do a third one later on in the show. up next, we are rolling out our first ever wellness awards shop today ' adriana brock was part of a team that tested hundreds of products

that improve our health.

we are back with our first ever start today, shop today wellness awards. i love this. the staff is teaming up to test more than 300 products based on editor favorites and new launches across 36 different categories everything from gadgets to equipment to apparel they did everything for you. if you are into wellness, this is for you we have our editorial director here with the results. by the way, you can scan that qr code to shop for everything from your home. we even have unique discount codes for you. >> this is so exciting and i have to say a big shout-out to the start today facebook group because they helped us pick the products. >> let's start in the kitchen

category. >> yes you have to start your morning off with a nutritious, delicious smoothie some people may think, well, it's so small. you have one filled with all the berries and you get a perfect smoothie all the time. it took one of our testers under a minute we have a discount for you guys. it is 30% off, which brings it down to $36.99. >> yes and you can use the actual vessel that you blend in. >> next up might be our new go to for walking. >> yes the reebok princess sneaker. this was our best budget walking picture. it is under $40. it is so great because it is so lightweight. plus, who doesn't need a classic pair of white sneakers these are versatile, too you can them on your walks or every day with any outfit you have

super versatile. one of our reviewers said she loved she could wear them out of the box. she didn't have to break them in or anything. they were super comfy. >> let's talk about running shoes. all of a sudden i'm into this. what did you decide? >> this is great for you, sheinelle. this is our winner in the best running shoe category. they're for men and women. they're slip-on sneakers for the women we have the cloud x3, which is incredible. for the men, it is the x5. it is so light i want you to feel it. a lot of our testers said they are great for running. >> they're not too clunky. >> they will support you with every stride. >> okay. but one of the things all the reviewers said is they loved they could wear them every day i wanted to wear these besides working out. again, you get versatility. >> from the gym to the mall.

>> exactly you had a situation where you could have used a pair of these socks. these are award winning socks from bombas. >> and don't they give back? >> every one that you purchase, they donate a pair they are a little pricey they're $13. but we have a discount for you guys, 20% off site wide for our viewers. what's great about these is you get a padded, supported sort of cushiony heel and sole without the heat a lot of people think these are thicker so am i going to get hot? you're not they're made with cotton i love the seamless toe, too, because that can help you get blisters. >> i'll just take this home. >> this is good for everybody in the family, particularly my boys who play sports. i have them leave their shoes at the door, but now when you walk

in -- no one wants, like, a funk when you walk in >> you don't want the smelly hallway. you put these in the shoe. >> these are really great. >> is this lavender? >> they come in different scents flesh lavender, linen. a lot of people like putting these in your gym bags or backpacks. anywhere that can collect a funky order. >> what is the price point on this >> they're $6.99 and it comes in a pack of 6. >> done. really great one >> this next one is our award-winning jacket so now that the weather is getting a little bit cooler, you want a layering piece, but you don't want the bulk. this will give you a soft, warm, cozy feeling but without the bulk so you can get your strides in, get your walking, get your running in. >> this is really nice. >> this is under $35. >> yeah, just under. it has the little thumb holes, too. and you look cool, too we have a mini version of the theragun. >> yeah. >> they can be really pricey, but the mini came out a little while ago, and it is really powerful one of our testers says she has

the regular theragun and she has the mini ae she loves the mini better because you can get hard-to-reach areas. it has three levels of intensity. it comes with three attachments, too. i was telling our producers, they have a really great app that gives you prompts of where to go and what to do i mean, i always say just like put it anywhere. this is great for recovery because recovery is really important. >> home run today. >> thank you. >> again, to purchase these items, scan our qr code or head to today.com/awards. just so you know, today gets a commission for purchases made through our links. oh, craig? >> oh, sheinelle you know we love any excuse to grab a cold beer around these parts. and these, these beers are extra special. they were brewed with love in honor of friends and family lost to cancer. the powerful and really personal story behind them. but, first, this is "today" on

david: as we start a new school year, there's something new happening in california's public schools. they're called community schools. leslie: it really is shared leadership with families, students, educators, and communities. jessie: i feel like we're really valued as partners. david: it's a more innovative, holistic approach. grant: in addition to academic services, we look at serving the whole family. narrator: wellness centers, food pantries, and parental education. jessie: they're already making a difference. david: california's community schools: reimagining public education.

as summer winds down, it is a great time to raise a glass and celebrate the good times and also remember loved ones that we miss. >> and you have the story of a man who brings people together through beers and a special cause. >> i'll be honest. i enjoy a cold one every now and then so when i was approached to help brew a beer to honor my late brother, lawrence, and to also support the fight against cancer, didn't take a lot of convincing if you are looking for jose manchoa, there is a good chance you will find him in a brewery he has a corporate job, but his side hustle is taking photos in breweries up and down the east coast. he's a big guy maybe even a little intimidating

that is, until he smiles what do you think it is about just beer itself that really just brings people together, just unites people. >> it is just an amazing community because they're always willing to help. without batting an eye, they said, what do you need when do you need it bymom. >> mom. >> he gets help with a charity he started called melissa's wings named after his late mother who died of cancer in 1995. >> tell me about mom. >> mom she was -- she was the life of the party. beautiful smile and a lot stronger than me. >> melissa's wings started as a gathering to simply toast his mother's memory and the memories of others lost to cancer it is an idea that spread, raising $32,000 for cancer research last year alone through an event and an online campaign. each year the brewery donates

space for the event, breweries like alternate ending in new jersey they founded it on the site of an old movie theater he visited with his father as a child his father joel died of cancer when scott was 11. >> i will never forget getting off the bus and seeing my mom on the sidewalk and knowing something was wrong because she never was on the sidewalk waiting for me >> he and other brewers started making special batches of wings beer, each named for a special person that lost their battle with cancer. this year, he and 21 breweries will participate with part of the proceeds going to fund cancer research. they asked to brew a beer in honor of my late brother, lawrence meadows, who died of colon cancer in 2020 without hesitation, i was in as long as i could help. this led to a taste test to choose the style of beer i went with an india pale ale. and then to the back to reverse

engineer the right recipe for that style we start by dumping grain into a mill >> perfect that's how we do it. perfect. >> the grain gets transferred into a large tank of water called the mash ton. >> smells good, creating that sugar water. >> they had me use a paddle to mix it together, creating a sugar water combination. >> this is cool. >> we're making beer. >> we're making beer. >> that sugar water gets moved into a giant kettle where it's boiled process. it is an all keymy i'm not sure i understand, but i am sure i

will be a fan of the results. recently the guys at alternate ending finished mak then take the hops, rubbing them together in our hands for a smell test. >> we have a winner! >> we pour the hops in for flavor once it cools, they add yeast to start the fermentation process it is an alchemy i'm not sure i understand, but i am sure i will be a fan of the results. recently the guys at alternate ending finished making the beer and canned a bunch of cases. for jose, it's a labor of love one that will help a lot of people what do you think mom would say about all of this? >> she would be proud, and she would definitely just tell me i love you mom would be just very proud. >> celebrating those we lost and toasting their memory. >> cheers! >> to lawrence. >> to lawrence. >> that was nice >> oh, thanks, man cheers. >> to lawrence and to all those being remembered. >> yes, to all those that we lost to cancer by the way, the guys at alternate ending were nice enough to drop off some for us to try. >> it's delicious.

you did a really nice job. it's so cool, too, craig, the can and design is so beautiful, but the message here about lawrence is also really special. >> i didn't see that part. >> the irony is he didn't drink. he had one beer that i can remember in our lives. i talked him into having one i gave him so much grief yes, he's chuckling up above right now. by the way, jose is also training to run the new york city marathon, like you, to raise more money for cancer research you can learn more about melissa's wings and find a list of breweries making these special beers at today.com. >> great story. >> amazing story ahead on the fourth hour, brooke shields is getting candid about the ups and downs of a very good morning to you. believe it, people. today's the day. queen bey performing tonight.

santa clara named her honorary mayor today and granted her a key to the city, also, a later curfew time so the show will go on until at least 11:00 tonight. bta and bart will add additional trains along with cal train. mountain view to san francisco train. kris sanchez is talking with fans. you can head to our homeage p

this morning on the third hour of "today," direct hit. hurricane idalia strengthening into a major storm overnight. slamming florida's gulf coast with winds, rain and a devastating storm surge. possibly up to 16 feet in some areas. >> the time to evacuate has come and gone. >> and the worst could still be yet to come. we're live in florida with the latest on the conditions and tracking where idalia is headed