internet, new and existing customers can get one year of unlimited mobile for free. it's our best internet. powered by the next generation 10g network and with 99.9% reliability. plus one line of free mobile for an entire year. it's the mobile made free event-happening now. get started for just $49.99 a month. plus, ask how to get one free line of unlimited mobile. comcast business, powering possibilities. this week, telling real from fake might get that much more difficult as photo shop adds the power of ai. and marisa types on a tiby keyboard, and a phone parents

and kids can agree on. that's this week on "press: here." good morning, everyone. i'm scott mcgrew. one of the most interesting uses of artificial intelligence is art. you probably know you can ask services like dalli or mid journey to make all kinds of interesting pictures just based on key words, and entirely from scratch. another interesting tool comes from adobe. so you see the potential right away. take a picture, say this man that's on a bicycle, and you can add yellow lines to the road, simply by asking for them. but the thing that really struck me was generative fill. the picture might not be big enough, to ask the computer to guess what a wider shot would look like. it looks what it has and guesses

what the rest of the picture should be. ashley still is vice president of adobe. we're going to be showing the viewer a number of these examples. but the artist who is watching, would say hold on, i can do this. i can do this in photo shop. i don't need a computer to add a yellow stripe to the road. >> sure. so first of all, thank you so much for having me. great to be here. and actually, millions of our customers are saying this is amazing. >> oh, it is amazing. >> they're saying photo shop customers are saying yes, i've been able to add yellow lines or remove, you know, tourists from my vacation photos for years. but it is so much easier, and delightful to do it by putting the power of ai into the hands

of our customers. you can see that we have really built it into the tools that our customers are already using today. so it's not just the typical text-to-image that you referred to before. it's actually built into photo shop, so when you select an object, you select part of your content and you're dreking the ai how you make things look better. >> i thought it was like standing behind somebody who is better at photo shop than i am who can say do this or do that. you call it being a co-pilot in being creative. >> absolutely. again, it's really about making the artist or the hobbyist more effective and more productive than they were, and we've been doing this for years with ai. of course, generative ai is

still relatively new. but we've been using algorithms and ai to make photo shop better for a decade. but it's exciting to have, you know, even more power at our disposal these days. >> one of the examples i've seen, the computer is able to add the northern lights to the sky. how does that work? are those coming from a library, or does the ai know what northern lights look like? >> yes, absolutely. so with ai, yes, the model has to have seen content before, right? if you ask it to create something that has never been seen, you're going to get surprising results. like if i asked you to draw something you've never seen before. what is unique about the approach we have taken, and this is really important within the creative community, is we

actually have content repository through adobe stock, where we have licenses to all the content. and so some ai models have gone out to the open internet and scraped kind of all the content on the internet. we don't take that approach. we train on the content that we have explicit rights to, which, of course, keeps the interests of the artists kind of front and center for us. and also really importantly, makes our model commercially safe. there's a lot of questions and concerns about intellectual property and copyright and all of those good things. but we have clear rights and license to the content that we have trained the model on. and we have millions and millions of images, including the northern lights. >> fair enough. i have seen text examples where

you can change the text to a purple balloon text because you like it, by simply asking it. this is something you could have done before by going into settings and then selecting fonts and colors. but this is so much faster and an artist can create so many more things. >> yes. an artist can create it, but also anyone can create it. so in addition, you obviously showed some examples in photoshop. but we also have a fantastic web-based adobe that is free. we have integrated firefly, the fame of our model. we have integrated that into express, as well. and one to have most popular features is text effects that you were just talking about. one of the most beautiful alphabets is purple orchids. but, again, just the power of

enabling anyone with an idea that didn't necessarily go to design school, but wants to create a family memory or wants to create social media posts, now you have the ability to not just create images and video, but texts, as well. and kind of complete alphabets that you can use in your work. >> i mentioned off the top, you know, ai generation services like mid journey, which have limits on what you can ask for. you can't ask mid journey to generate a picture of joe biden drinking straight out of a tequila bottle. it will say no. are there things your software says no to? >> absolutely. i talked about the commercial safety and how we train the model. we also are very focused on kind of ai ethics, and transparency. so there are two things that i'll mention there. first, in terms of ai ethics, we

are very careful about what we call the inputs, as well as the outputs. so the inputs are, what words can you actually type and get a result. and there are a lot of controls that we have in terms of trademark or just appropriateness on the inputs. on the outputs, we also control what can be created. again, both for trademark or copyright, as well as for appropriateness. in addition, ai is new. and we all need to be able to trust the content that we see. when i am reading the news or watching the news, i want to know that that content isn't generated. that is not an appropriate use of generative ai. a number of years ago, before generative ai took hold, but

when ai was really starting to become much more common and used in software applications, we created an open industry standard group called the content authenticity initiative. and created a standard, you can think of it as a nutrition label for content that enables anyone who is creating content to actually tag that content and be transparent about how it's created. this becomes even more important with generative ai that just enables, again, a lot of content to be produced really quickly. and we have a thousand partners now as part of this content awe -- authenticity initiative. so consumers can look at that label and understand how contempt was created. >> even a consumer who has never seen photo shop knows the adjective "photo shopped."

>> yes, right. exactly. you know, images and videos have been able to be manipulated since they were first invented, right? like in the 1860s you could manipulate photographs. but it's really just the speed at which you can do it now. >> that's an amazing future. thank you for walking us through that. thank you for joining us. "press: here" will be right back.

♪ ♪ welcome back to "press: here." earlier this year, the u.s. surgeon general issued a warning about the dangers to children, not about cigarettes or fentanyl or the coronavirus, but about social media. which most teens access on their

cell phones, whatsapp, tiktok. he says this puts kids and preteens at "profound risk." but we parents give our kids cell phones. we want them to have cell phones. have you ever tried to pick up a 13-year-old at great america who didn't have a cell phone? it is impossible. a company called pin wheel has developed a kid-safe phone, and sold tens of thousands of them. it allows parents to pick and choose what the apps do and do not work on the phone, and even monitor the kid's texts in realtime. dane, good morning. my viewership is fairly technologically sophisticated. so i think what we have here is an android phone that you put your own operating system on top of it? >> that's correct. we're a software company first and foremost, but we combine the software with off the shelf

hardware. the reason we combine the software is the on boarding process is so painful for a parent to set this stuff up and to get it working right. it's just a nightmare. so we cut out about two hours of a parent and a lot of pain and suffering by just combining the whole thing, selling it as a product, and it works as a parentally guided phone from the get-go. >> it's not a strip-down phone. we have seen these for senior citizens. you can still do all the things a modern phone can do if the parents choose to allow it. >> you can do almost everything a modern phone can do. the parents do have full control over the phone. that's one of the principles is to bring the parents along on the digital journey with the kids. so we don't send our kids off into the world on their own. but when it gets to the digital realm, we say good luck, and we don't believe that's the best way to get the best outcome. so parts come along, they have

their own apps that they can do all kinds of guidance for the child, give them the right access to contact management. but we don't allow social media on the phone really at all. our phone is targeted at 10 to 14-year-olds, and we don't believe that the research supports social media for kids in this age group really at all. so even a parent can't decide to put social media on a pinwheel phone. >> and the surgeon general backs you up on that. that's one of the things we saw. >> yeah, absolutely. we were very happy to hear that the surgeon general's warning came out and raised awareness about the dangers of social media for this age group in particular. there's been years in the past, video games are destroying the kids. tv is rotting their brains, mtv. >> comic books, records. >> right. the difference this time is we have never had this level of consensus amongst researchers of something that is actually causing harm in a clinical sense

that's highly measured. in the past moral panics, you would see a one-off person getting on the news by raising concerns about it. but you never saw researchers en masse backing them up like you have now on social media. >> i've been 13, you've been 13. this looks like a normal phone. this is not a dorky flip phone or something like that. for the other kids, as far as they know, i'm not on whatsapp, but it looks like a normal phone. >> that's a really good point. we learned early on in our research that kids in this age group do not want to be "others." so it's a great phone. you can just get a google pixle phone and it is a pinwheel power ed google pixel. it is a real smartphone with a great camera with all the access

to fast apps and things like that. >> so you touched on this earlier, one of the big advantages is that you are making it easier for the parent. there are a lot of things that parents can be doing. their home wi-fi router can be scheduled to turn off the wi-fi at 9:00 p.m. or not allow facebook to come through. people don't know how to do that. if you gave them something that wasle powerful but hard to use it wouldn't be a very good product. >> the knobs and switches approach. if i give you a bunch of knobs and switches, you could do something and make something happen, but you're left to your own devices with no guidance. so how your product is thought about from a designer's perspective, designed for kids and parents and families, it makes the job doable. we just gave you a product that you can buy and get in the mail, then you go on your iphone or android and all the things you

would expect to be there are there. like just hitting a button to turn it into an emergency contact only device. there's one button that does that. >> one company that does design very well and makes things easy is apple. you know, the one flaw in your business model is if apple figured out this is what people want. apple has done an incredible job of pursuing the health market with all the things that your iphone and watch can do, all those things. i'm shocked that they haven't figured out that we parents want that sort of thing. and yes, apple has done things with screen time and what not. but the teenage market has not been their focus, other than just selling them iphones. if apple did what you did, that would be a big problem for you. >> yeah. there's two things about apple. one is that they focus on mass, huge markets.

they have shown the discipline throughout their company's life to go with only mass market products that have the widest possible appeal. so you see that with the vision pro that just came out. they're looking at making paradigm shifting moves. for a company that is the number one market cap company in the world, that's what they should be doing. so they have done pieces of the problem there, but the whole paradigm is around privacy. they have it in the marketing campaigns. when you talk about parenting, privacy is not your number one concern. you want to come along with your child on this digital journey. so there's this first phone market that is developed between 10 years old and say 14, 15 years old, that is a huge market for a company like us. it's not a huge market for a company like apple, so it just openings up the market for us, just saying hey, there's a specific solution that can serve these consumers really well.

and we just don't see apple. i was concerned like you starting the company. but we're just continuing to build delta between us and everything else in this segment and will continue to do that. >> it's a good point. one i hadn't thought of is the apple -- you know, nobody can read my iphone texts except me. that's one of the selling points that apple gives, and the whole point of your phone is that somebody else could read the texts. yes, it's very open. in fact, your phone, your parent's phone can read things that the child has deleted. >> yes, absolutely. the child can't delete their own text messages, but we make it clear they won't be deleted on the parent's side, so the child can continue seeing what's going on. parents should be guides in their child's life, so we see the need to give kids more autonomy as they grow.

so that's why the phone is not the same when you're 10 as they are when you are 15. you can set digital settings, and there's a lot of different nuances what you may want to do for a 13-year-old versus a 10-year-old. so pinwheel helps you make this transition. >> which after all, we do with every other child's product from bicycles to shoes. >> exactly. like training wheels, then riding on your phone. >> fair enough. i wish you the best of luck. "press: here" will be back in a minute.

finally this morning, a look at the newspaper. the only time i see an actual physical paper is when i visit my parents. you know, the kind that you hold in front of you at the breakfast

table. they take "the new york times," a paper paper. although "the new york times" is branching out, the daily podcast is a can't miss for many americans. over at "the wall street journal," tech reporter joanna stern is a can't miss for her unusual and creative ways of delivering gadget news in ways that you could never do in print. and "the washington post" marisa is editor of the home you own section. she texts her subscribers. marisa, i'm familiar with this idea of journalists texting. you've been doing it for a while. what kind of feedback are you getting? >> thank you so much for having me on to talk about this. it's an exciting new thing for the post. i heard that you shouted out the daily. i also want to shut out to "the washington post" also. so texting is this new idea. i mean, obviously, like you just said, you haven't sat down with a paper newspaper other than at

your parent's house. so many of us get our news and all of our other types of content on our phones. so text messaging is a platform that makes a lot of sense. so this is what we have been doing with the home you own, and the response has been really encouraging. we almost immediately far surpassed our goals in terms of sign-ups and people subscribing. the way that we set up our program is designed to be very interactive. users are having fun, texting back with us and choosing which story they want to pursue, which tip or category of home advice they want to explore. so it's been really fun. we have learned a lot. there -- we're planning to do more of this going forward, and it could take on any number of

new shapes based on the information we are gathering from the first time out. >> whether you're a reporter on television or a reporter for a newspaper, it's oftentimes a one-way relationship. there are people watching us right now who have their own thoughts about what we're saying. we don't know what they are, but texting changes that, because all of a sudden people can respond. >> yeah. that's exactly right. and so, you know, i think this is sort of kind of the new thing, that readers and kind of consumers of all media, they want to be able to engage with the people who are providing the content, right? so this sort of provides a perfect way to do that. we call it a text message chorus, and the title is quv live better with little effort." so essentially, it will help you to choose your own adventure. if you sign up, we'll text you a variety of categories that you can choose from, cleaning,

organizers, diy projects. you can sort of decide which avenue you want to bring down, which adventure you want to pursue. from there, they'll engage with you with as much or as little as you want, in terms of new stories, new tips. so it is go at your own pace type of thing, which in particular, a younger consumer is more used to. and the hope is this is the way to get our content in front of a new audience for the post. >> now, people care about these sorts of things. obviously they care about the other things the washington post covers, but this is where they live. this is your home that is one of the most important things of your lives. so i seen at one point you were arbitrating which direction the spoons go in the dishwasher. >> right, exactly. our readers are whole, well

rounded people, just like us, right? of course, "the washington post" is where you come for breaking political news and for the political scoops. but we also want to scratch the other itch for our readers, which involves helping them live the best life in the smartest way possible in their home. our food team does something similar with food, so we try to be a well-rounded place where readers can get all types of content. >> i should point out that you have reported from kabul, but now as the home editor, is your house amazingly clean and put together? you are the editor of the home section of a major american newspaper. >> can i have no comment on that one? i mean, i try not to be the one with the leaky faucet, so to speak. but certainly, one of the most fun things about editing home

content, i think about problems popping up in my own home and this never ending well of content ideas. so certainly, if i lived too perfectly, i would be short a lot of great story ideas, i think. >> well handled. you don't have to subscribe to "the washington post" to be a subscriber to your feed, right? how do people subscribe? >> that's right. so the easiest way to find us is to search the home you own washington post, and to sign up is front and center. just enter your phone number and we'll take it from there. >> all right. well, marisa, editor of the war post, i appreciate you joining us this morning. "press: here" will be right back.

that's our show for this week. my thanks to my guests making ur sunday morning.

>> jon: welcome to the emirates stadium. the palatial home of arsenal football club and today the