for tomorrow afternoon. and the traffic kicking in. but the good news they've cleared. i understand the porta potty from 280 around mclaughlin, so that should recover. there was a traffic break without further incident. as far as i understand. we do have an issue. north 17 around lexington reservoir. a disabled vehicle. today's show just moments away. but for more local news, stay with today in the bay. we stream live on roku, pluto and other platforms. live at 8:00. uniting the country. our scott mcgrew speaks live with former president obama's speechwriter about the november election. well, that's what's happening here on today in the bay. stick around, because the today show starts after this. that's right. we'll be back with a local news update at 725. and ever hi there. good tuesday morning. we're following a dramatic arrest here in new york overnight. >> music mogul sean “diddy” combs taken into custody. good morning, it's september

17th, this is "today." ♪♪ behind bars. sean combs indicted by a grand jury following allegations of sex trafficking and abuse. a month's long investigation and raids on his properties. that indictment just unsealed ahead of the music star's expected appearance in court. we're there live. new details. the suspect in that second assassination attempt on donald trump charged in federal court. dramatic body cam footage now showing the moment of his arrest. >> keep walking! >> the former president speaking out for the first time since the alarming incident. >> they have the man behind bars, and hopefully he's going to be there for a long time. >> this morning what we're learning about the suspect, the nearly 12 hours he waited with a rifle near trump's golf course and the mounting security questions being raised in the race for the white house. state of emergency.

wide-spread flooding in north carolina after a once-in-a-thousand year storm dumps nearly two feet of rain. >> i know it's raining really hard. i had no idea it was going to be this bad. >> roads turned into rivers, entire neighborhoods cut off. and the rain is still not over. the full forecast straight ahead. final moments. new details on the "titan"'s ill-fated voyage to the "titanic" during the opening day of a closely watched hearing. the coast guard revealing the first image of that submersible after its tragic implosion. an engineer who helped design the craft saying he refused to pilot it. where the investigation goes from here. fighting back. team usa star jordan chiles filing a new appeal in court. to have is that bronze medal restored. just ahead, the video from a simone biles video in paris that could prove her scoring appeal

was filed in time. those stories, plus ready or not. amazon and target already kicking off the countdown to christmas. the big sales events that you will want to circle on your calendar just announced. and monday night thriller. >> cousins looks right, has a man. touchdown drake london! >> the atlanta falcons rally in the final seconds to defeat the philadelphia eagles. a stunning upset to wrap up week two in the nfl. >> he doesn't look happy. he got painted up. how long does it take to get that off? >> tuesday, september 17th, 2024. ♪♪ >> announcer: from nbc news, this is "today" with savannah guthrie and hoda kotb. from studio 1a in rockefeller plaza. good morning. welcome to today, 7:00 a.m. on the west coast on this tuesday morning. >> congrats to the falcons. big upset over the eagle.

but we have some breaking news this morning. >> yeah, we sure do. we want to get right to that breaking news. sean diddy combs in custody this morning. >> he was arrested by federal agents at a new york hotel overnight. the indictment now laying out the specific charges and details of the case. it was just unsealed and made public a short time ago. of course this all comes three months after a federal grand jury began hearing evidence against the music mogul and six months after raids on his homes in los angeles and miami. in the meantime, combs has also been facing a wave of civil lawsuits alleging sex trafficking and abuse. >> we have it all covered. we're going to start with nbc's chloe melas in the federal courthouse here in manhattan. good morning to you, chloe. >> reporter: hey there, good morning. just moments ago federal authorities unsealed their indictments against sean combs. he is being charged with racketeering conspiracy. sex trafficking and transportation when it comes to

some of those sex workers as well. hip hop mogul sean diddy combs is in custody this morning, after being detained overnight by federal authorities in new york. according to a person familiar with the situation, combs was caught off guard by his arrest in the lobby of the park hyatt hotel, where he had been living for several weeks. but it comes six months after law enforcement sources told nbc that federal agents searched combs properties in miami and los angeles, finding guns and seizing computers and cell phones. those raids carried out on search warrants out of new york, into allegations of sex trafficking, according to a source familiar with the matter. since november, 2023, combs has also been hit with multiple civil lawsuits, with similar allegations, including sexual assault, sex trafficking and illegal distribution of guns and drugs. >> he's going to plead not guilty obviously. he's going to fight this with all of his energy and all of his might in the full confidence of his lawyers. >> just last week, dawn richard

alleging combs sexually assaulted her, deprived her of food and sleep and refused to pay her adequately. in a statement, combs' attorney an attempt to rewrite history and richard manufactured a series of false claims in hopes of getting a payday. in may, cnn aired this disturbing video of the rapper chasing down and attacking his long-time girlfriend at a los angeles hotel in 2016. >> my behavior on that video is inexcusable. >> reporter: issuing an apology issue, acknowledging the incident which he previously denied. >> i take full responsibility for my actions in that video. i was disgusted then when i did it. i'm disgusted now. >> reporter: according to combs' attorney, he is actually in the federal courthouse behind me now. he is waiting to be arraigned. in a short time, there will be a press conference held by the u.s. attorney's office. savannah? >> chloe, thank you very much. let's turn to laura jarrett. we just got this document.

it's incredibly disturbing, these allegations. >> yeah. the details are here. we now know at least what the charges are, savannah. sex trafficking, racketeering. what is that a criminal conspiracy. and what was the purpose? at least according to prosecutors, was for him to fulfill his own sick needs. and he did it through forced labor, interstate transportation of purposes of prostitution, coercion, giving women drugs and money for his own means. now, it's very clear here that they have a lot of details. but we don't have, obviously names and things like that. they're trying to protect people. it's also clear other people were involved in helping him in this effort. so it will be interesting to see whether anyone else is caught up in this is this around anyone else is arrested and indicted. >> all of that alleged in the indictment and we'll see what proof the prosecutors have as it goes forward in the legal scenario. he has this arraignment. then what would you expect? big question is whether he'll be permitted to be released on bail. >> we should find out what prosecutor's position is on that later today. he'll go into court. he'll plead not guilty according to his attorney and then they're going to discuss the conditions

of his confinement. he's been arrested overnight, but we'll see what happens obviously in the weeks ahead. but this is a long road. this is just the first step in what's going to be a very long process. >> and there's -- there are quite disturbing details in here about the allegations against him, having essentially interstate line sex parties with drugs, that kind of thing. this is separate from the civil lawsuits that we've seen. >> yes. >> although it may be that some of those complaining witnesses in the civil lawsuits could be witnesses here. >> may easily gone in front of grand jury. we just don't know. those will come out eventually at trial. >> the news this morning, laura jarrett, sean combs has been indicted initially by a grand jury here in new york on three counts, racketeering, sex trafficking and transportation to engage in prostitution. we'll continue to cover this breaking story in new york, for the moment, laura, and chloe as well. appreciate that. hoda? >> another major story this morning, on going fallout from

the apparent second attempt on donald trump's life. we're seeing body cam video of the suspect's arrest. mr. trump again speaking out and growing calls to secure increase security around the president. we will start with garrett haake who covers the trump campaign. hey, garrett. good morning. >> reporter: hey, hoda, good morning. as part of that increased focus on security, the palm beach county sheriff now says that mar-a-lago, behind me, has the highest security level possible, equivalent to when donald trump is present. that increased individual lens part of the fallout sunday's assassination attempt as we're learning more about the suspect and how his plan was foiled. donald trump returning to the campaign trail for the first time since sunday's apparent assassination attempt. he's set to attend a town hall tonight in battleground michigan. overnight, praising his protectors in law enforcement for their fast action. >> the secret service did a great job. and they have the man behind bars. and hopefully he's going to be

there for a long time. >> reporter: investigators say a sook ret service agent monitoring the woods ahead of mr. trump as he played golf on sunday saw a rifle barrel through the tree line and opened fire. >> the subject who did not have line of sight to the former president fled the scene. he did not fire or get off any shots at our agent. >> reporter: a republican donor and trump friend steve whitcoff was golfing with the former president sunday and spoke with us monday. how soon does the secret service act? >> two seconds, maybe three. the entire team converged on top of him, except for the snipers. >> reporter: the suspect quickly tracked down by local law enforcement. >> it was probably the highest profile stop this sheriff's office has ever made. >> reporter: his arrest captured on this body camera video, first obtained by nbc news. ryan wesley routh has a lengthy criminal history, including possession of a machine gun. on monday, federal prosecutors charged him with possession of a firearm by a prohibited person

and possession of a firearm with an obliterated serial number. routh's social media posts paint a picture of a disillusioned former trump support who became an advocate for ukraine and supporter of democratic politicians. this incident is likely to draw new scrutiny to the embattled secret service agency. >> have you briefed former president trump on your findings so far? has his campaign asked for my changes in the security going forward after yesterday? >> i had a conversation with the former president. the president is aware that he has highest levels of protection that the secret service is providing him. >> garrett, there is still a lot of questions to be answered. among them, how the suspect was able to get that close. between 300 and 500 yards from the president. >> reporter: yeah, hoda. part of the answer is that he got there just so early. but the secret service director addressed this a little bit yesterday. argued the unscheduled nature of this golf trip meant their system worked, they weren't able

to do a full sweep of the area, a full perimeter around the golf course, something that would be expensive and disruptive and time consuming. that's not the way the small movements of a protectee typically work. that may be the kind of change they have to make in the future as they continue to work keep the former president and all the safe. >> garrett, thanks. let's take a closer look now at how this incident is impacting the race to the white house. just seven weeks to go until election day. nbc's chief white house correspondent peter alexander on that part of the story. peter, good morning. >> reporter: savannah, good morning. both vice president harris and former president trump are back on the trail today. harris in philadelphia. trump in flint, michigan. and their return to the road comes amid these heightened tensions in the political season with new calls today to calm things down. you will remember after a would be assassin targeted him in july, trump briefly called for unity. after this week's new scare and new interview, trump is blaming

his political opponents, telling a "washington post" columnist, quote, i really believe that the rhetoric from the democrats is making the bullets fly. in the wake of the apparent assassination attempt against former president trump, president biden and vice president harris are urging all americans to lower the temperature, forcefully condemning political violence. >> no place for political violence in america. none, zero, never. >> reporter: the vice president did a statement after the incident saying, we all must do our part to ensure that this incident does not lead to more violence. echoing her comments after the first attempt on trump's life in july. >> violence is never acceptable. there can be no equivocation about that. >> reporter: a white house official says president biden and trimp spoke monday with the president conveying his relief that his predecessor is safe. trump complimenting president biden after their call. >> he called up to make sure i was okay.

he couldn't have been nicer. >> reporter: still trump is not backing down from inflammatory rhetoric, telling fox news that president biden and harris are people that want to destroy our country. it's called the enemy from within. they are the real threat, he said. trump's running mate, jd vance, blaming the left for provoking violence. >> no one has tried to kill kamala harris in the last couple of months, and two people now have tried to kill donald trump in the last couple of months. i would say that's pretty strong evidence that the left needs to tone down the rhetoric. >> reporter: the white house quickly slammed elon musk's recent comments as irresponsible, after his weekend post on x appearing to question why no one has even tried to assassinate president biden or harris. musk later deleted the post, and said it was a joke. a top republican senator mitt romney also calling for calm. >> over the weekend, i saw president trump suggested he hated taylor swift. i think cooling down the rhetoric would be a good thing on both sides. >> reporter: that came after

trump sunday morning declared i hate taylor swift on his social media site, just days after the superstar endorsed harris in an instagram post, to her 284 million followers. and back to the campaign trail, today is national voter registration day. just this morning the harris campaign announced its plans to mobilize young voters to register. on monday, trump's voter registration pitch included an attack on the vp, accusing harris, who is half black, of killing the legacy of black and hispanic voters. savannah? >> peter alexander at the white house. thank you, peter. so this morning a state of emergency is in effect for parts of north carolina, hit by a sudden coastal storm that produced historic amounts of rain and life-threatening flooding. that system is continuing to pose a threat today. we will get to the forecast in just a moment. but, first, nbc's marissa parra joins us now from charlotte, north carolina. hey, marissa, good morning. >> reporter: hoda, good morning.

this storm never reached tropical cyclone status. this storm never even got a name. but whatever you want to call it, it has battered the coast of the carolina, leaving residents stunned by once-in-a-thousand-year rainfall. this morning a soggy start to the week for folks in the carolinas, where residents are drying out from the fast-developing rainstorm that wreaked havoc along the coast. >> the weather kept getting worse and worse and the rain just kept coming. i have never seen it come up this fast this quickly. >> reporter: potential tropical cyclone nate never formed enough for a name but did plenty of damage, nonetheless. life-threatening flash flooding left the coastal town of carolina beach completely submerged after more than 15 inches of rain fell in 12 hours. forecasters calling it a one-in-a-thousand year event. >> they turned brunswick county into multiple islands. >> reporter: roadways looked like rivers. stranding some drivers. >> it didn't look that high. the water did not look that

high. you can see the car just completely almost went underwater. >> reporter: in brunswick county, some waving down a new ride after flooding out their own. >> i knew it was raining really hard, but i had no idea it was going to be this bad. >> reporter: highway 17 shut down for hours, leaving hundreds of cars stranded, parts of the road under as much as 7 feet of water. >> my wife is pregnant. she's due in the next couple weeks. i got three kids. i'm about to do some off roading if i need to. >> reporter: one road even collapsed and took a car down with it. now the coastal carolinas looking to dry off from the storm that proved no name doesn't mean no impact. now, eastern carolina is getting pounded by rain as we speak. the storm system will continue to move upward through virginia. hoda, we're getting a break from the rain here in charlotte, as we speak. as you can see behind me with this bike path or whatever you can see of the bike path that's left behind me, it will take

some time for charlotte and the carolinas to dry off and return to normal from this. hoda? >> marissa parra, thank you. let's bring in dylan and find out where this storm is headed. >> hey, good morning. the rain is moving up into virginia for the most part. we have flood watches for some 6 million people. keep in mind, even though this never became a named tropical moisture in the atmosphere, when you get the heavier downpours we see rain fall rates of 2 to 3 inches of rain fall in an hour. now this area of low pressure will continue to kind of meander through the carolinas, bringing some of the outer bands through central and northern virginia. this turns into a coastal system and then eventually will start to pull away. as we go into wednesday, we will still see some of the rain and pockets of heavier rain move into the mid atlantic. so additional rain fall could be up to about 3 to 6 inches. again, mostly across parts of virginia. that could lead to brief flooding when all of that rain falls in a brief period of time. so that's the storm system we're watching for the east coast. elsewhere across the country, we do have a chance of stronger

storms today across the rockies. we will keep an eye on out for those throughout the evening. that's a look at the weather across the country. we'll get to your local forecast in the next 30 seconds. oooooohhh... automatic sashimi! earn cash back that automatically adjusts to how you spend with the citi custom cash® card. [mind blown explosion noise]

and that's your latest forecast. >> dylan, thank you very much. still ahead, new details on the final moments of the titan submersible in the ill-fated dive to the wreckage of the titanic. investigators opening a hearing into that tragedy. tom costello following it for us. hi, tom. >> as you saw there, a paragraph from the coast guard for the first time showing pieces of the titan on the ocean bottom. and the former lead engineer said he wasn't about to get inside that submersible. we'll see what happens in the hearings ahead today. >> tom, thank you. plus, u.s. gymnastics star jordan chiles making a new push to get her olympic bronze medal back. this morning, the video from a simone biles documentary that was being filmed in paris that might prove her case. might prove her case. but first, this is "today" on some say it's impossible to fix san francisco. they also said you couldn't escape from alcatraz.

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kris sanchez in san francisco, where it is day one of the dreamforce conference. we're expecting about 45,000 people to be here in san francisco for the big event. we are expecting a big economic impact for the city as well, which will benefit public schools and the ucsf benioff children's hospital. a lot of star power and a lot of traffic. so make sure you give yourself time to get here. if you're coming here and make sure you steer clear. if you're not. there's a new push in san francisco to protect small businesses. supervisor president aaron peskin believes merchants need added protections, especially legacy businesses that are being squeezed out in too many neighborhoods at the mercy of proposed redevelopment. he plans to introduce a new proposal at today's supervisors meeting. ahead of that meeting, he and other leaders will host a news conference outside a small business in the inner richmond. what will the weather be? let's check in with meteorologist kari hall. and looking at san francisco. we can see a lot of low clouds, some mist and

drizzle for the morning. that will be clearing out today, but we're in between these weather systems, and the next one that moves in tomorrow will bring in additional cloud cover throughout the day, and possibly some spotty showers now. today we're dry, but we're looking at that chance of rain tomorrow and cooler temperatures where we had yesterday's our high temperatures will be about the same today and that continues tomorrow as well. laura. thanks, kari. and don't forget to join us for today in the bay live streaming newscast at 8 a.m. scott mcgrew talks live with president obama's former speechwriter about america's deep political divide and ways to bridge the gap. join us on roku, amazon fire tv and streaming p

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a thrilling finish to monday night football. the atlanta falcons stunned the eagles with that touchdown in the game's closing seconds. that was an epic comeback drive. the final 22-21. sheinelle, this is an emotional support group for eagle fans now. congratulations, atlanta. >> way to go, atlanta, are we bumming right here? >> just a little. >> just a little bit. let's get started with what we are learning about the devastating loss of the "titan" submersible. >> it imploded in june of last year during a sightseeing dive. to the wreckage of the titanic. in day one of a hearing into that disaster is revealing the vessel experienced dozens of equipment failures in the years leading up to its doomed dive. >> nbc's tom costello was on scene during that search. he's been watching this coast guard hearing. tom, good morning. a lot of revelations here. >> absolutely. this is a two-week hearing after they detail out warnings from

titan and multiple issues with titan, top engineers that it simply wasn't safe to dive to such depths. but the ceo of oceangate that died in the implosion, he insisted it was safe and suggested the dive to the "titanic" was proceeding as planned. >> reporter: this morning, this newly-released photo shows the tail comb resting not far from the wreck of the titanic. new details about "titan"'s final moments. >> there were no transmissions which indicated trouble or an emergency aboard the "titan". >> reporter: the coast guard releasing this animation showing titan's decent, while messaging with the polar prince. among the crew's last words, all good here. but then at 10:47 a.m., "titan" messaged it was dropping weights, which could suggest it needed to surface. suddenly, the support ship lost contact. >> the polar prince continued messaging the titan two or three times per minute with no response.

>> reporter: four days later, search teams spotted titan's wreckage not far from the titanic. months later, human remains. lost in the disaster, shahzada dawood, his 19-year-old son, suleman british adventurer hamish harding, "titan"'s pilot paul-henri nargeolet and stockton rush, the ceo of oceangate. the parent company. at monday's coast guard hearing, the engineer that helped design "titan" saying he refused to get inside. >> he asked me -- he wanted me to be the pilot that runs the titanic missions, and i told him i'm not getting in it. >> tony was among dozens of engineers who warned ceo rush that the carbon fiber hull would not with stand extreme diving pressure. it could crack and implode. but rush said he was pressing ahead. >> i'd like to be remembered as an innovator. general mcarthur said, "you are remembered for the rules you break." it may have been hit by

lightning in 2018. experienced dozens of issues during dives in 2021 and '22 and had been exposed to extreme cold in new fin lund before the fatal dive in '23. the former finance director said the company was in trouble. >> we basically didn't have any money coming from except from investors while i was there. >> reporter: on the waterfront, in everett, washington, a simple stone marker to remember those who were lost. >> tom, you mentioned it is a two-week hearing. what else are we expecting? >> 24 witnesses in all. they include more oceangate employees, engineers, coast guard officers on the scene really focussed on whether titan's design and whether that kind of material should be used again on any deep sea submersible. the findings will go to the coast guard and the ntsb. any potential criminal refers would go to the justice department. but oceangate is out of business. >> tom, thank you. coming up, secondhand september. have you ever heard of that? it's a thing.

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♪ we're back, 7:39. "in-depth today." new developments in the most-talked about bronze medal of the paris olympics. >> nbc's stephanie gosk is here. she has the latest. hey, steph. >> this could take a couple of months. it's already been an awful month for jordan chiles. calling the decision to force her to return it devastating. since then, she's faced abuse online, including racist comments, but now a netflix documentary that was being made about her teammate, simone biles, could actually be the proof that gets chiles her medal back. this morning, gymnast jordan chiles is fighting to get her olympic medal back. chiles' legal team filing a rare appeal with the swiss federal tribunal, asking it to reverse the decision that stripped their client of her medal. they also submitted new video

that they say prove their case. taken by a netflix documentary team filming simone biles during the olympic games. in paris, chiles initially finished fifth in the fnoor final, but her coach challenged the score. >> there's been an inquiry put in. and the score was revised. >> a change in numbers. it's jordan chiles with the bronze medal. >> reporter: days later the court of arbitration rules team usa's challenge was made four seconds too late. in the new filing, chiles' lawyers say the court violated her right to be heard by refusing to consider this video evidence that usa gymnastics says proves the inquiry was submitted on time. they say that voice is coach asking for a challenge to jordan's score. time stamped 47 seconds after the score first dropped. she then repeats the request again at 55 seconds. both within the one-minute time

limit. >> there's now video proof, video evidence, that shows the inquiry was submitted in time. so, i don't know how anyone in any good conscience could say, sorry, you're not the bronze medalist. >> reporter: a tearful chiles opened up last week. >> the biggest thing that was taken from me was -- that it was the recognition of who i was. not just my sport, but my -- the person i am. >> reporter: chiles also faced backlash online including racist comments. >> to me, everything that has gone on is not about the medal. it's about, you know, that my skin color -- >> in a statement usa gymnastics says it supports the appeal. >> this is the crowning -- one of the crowning achievements of her career. and she hasn't been able to celebrate it.

so to see that she has a potential to right that wrong, i think is encouraging. >> okay. so this video evidence is encouraging for jordan chiles. and there's also some controversy when it comes to one of the panelists who will be deciding this stuff. >> yeah. well, who decided to strip the medal in the first place, the head of the panel, also represented romania in past and present cases. the court of arbitration of sports said they told everyone about this who was involved in the proceedings, including usa gymnastics and no one objected. we reached out to the court of arbitration for sport and the swiss federal tribunal, we haven't heard back. >> it seems this video showing she made the inquiry within the one minute is clear. i mean, that seems like -- >> it is clear. the dispute comes down to when apparently there was some kind of mechanism that was pushed, a button to trigger the inquiry. and that button was pushed four seconds late. but when you have the inquiry, that certainly isn't team usa's problem. they put in the inquiry within

the minute. >> whether it was four seconds too late to correct a judge's mistake initially any way. >> and that's a very good point. ultimately shouldn't the correct score be the one that matters? regardless of a minute. >> hopefully it will all get resolved. steph, thank you. over to dylan and get a check of the weather. >> good morning again, everyone. we have quite the temperature difference across the country. we have a huge dip in the jet stream out west bringing cool temperatures. then a huge ridge across the eastern two thirds of the country bringing above average temperatures and quite warm temperatures at that. minneapolis, 86 degrees for our high temperature today. rapid city, 92. omaha, nebraska, 87. even chicago gets into the mid 80s. tomorrow more of the same. mid 80s still in minneapolis. kansas city same thing. cincinnati 85 degrees. we are going to get into some cooler temperatures as we get through the weekend. specially across the northeast. boston drops into the mid 60s on saturday. so feeling fall-like.

new york drops down to about 72 for saturday. pittsburgh, though, staying in the low er 80s. this is the cold front. forecast. >> thanks, dylan. coming up next, guys, it is never too early for a bargain. christine romans is here talking holiday deals. santa claus. they are starting earlier than ever this year. don't @ us. we're just telling you about the

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e. every year i do research to determine which toy will be the most popular of the christmas season. this year it's a doll. half girl, half unicorn. i bought out every store in the area over the last couple of weeks. and as lazy parents become more desperate, i will sell them at an enormous profit. isn't that right, princess? >> dwight from "the office." he knew to get a jump start on holiday shopping. and this morning, fall has not even officially started. we're still in summertime, all right? but major retailers are prepping their christmas displays and their sales events. >> nbc senior business correspondent christine romans is here with everything we need to know. >> ho, ho, ho! we're weeks away from halloween, right? and already the big chain retailers are gearing up for the big holidays. shelves stocked with christmas decor. prices marked down on all of your favorite gifts. for many consumers, they

consider this the time to make their holiday lists and check them twice. as the summer season comes to an end. >> so now that we are in september, who all has started christmas shopping? >> it's that time of the year again. believe it or not, with holiday shopping already kicking off. >> if y'all like to shopperly, head over to sam's. they have deals going on. >> reporter: nearly half of americans say they plan on buying their gifts before halloween. >> what's that? >> it's an early christmas present. >> a christmas present? >> that's right. >> for who? >> for you. >> get out of here! >> reporter: and with christmas just 99 days away, some major retailers are now unwrapping special deals to get consumers in a giving mood. >> i do expect a lot of activity around that early october time frame. that's kind of when i would target my attention. >> reporter: target is planning on offering 50% more items than last year. announcing its popular circle week event is back, starting october 6th.

and one-day deals starting at the start of november through the rest of the season. while best buy plans to offer exclusive member sale as soon as next week with special discount tons latest tech and gadgets, as well as a prep for the holiday deal event in october. amazon is also getting into the early holiday spirit, announcing overnight the dates for prime big deals days next month. >> we are seeing now our retailers trying to beat amazon at their own game. so they're coming out with their flashy sale, maybe a week before amazon prime day. >> reporter: according to a recent report, holiday retail sales are likely to see a moderate increase. while online sales are expected to grow between 7 and 9% compared to last year. consumers are ready to spend, but still price sensitive. with the recent bank rate survey finding 28% priced. and one in three holiday shoppers say they expect to spend less this year.

though, that's not stopping stores from rolling out holiday deals early. >> i just heard that walmart put out all their christmas stuff, so we will go in and see if they find anything good. >> reporter: before holiday fatigue sets in. >> you have to be kidding me. they're already pushing christmas. >> you have to be kidding me. >> for the 27% of consumers who plan to take on debt, our experts say consider discount apps like honey, groupon and retail me not. look to sign up for the loyalty programs for your favorite retailers. you can get some big discounts there, too. if you're shopping with a credit card, make sure you have a card that can give you cash back on your purchases. 99 days. >> time to get shopping. >> i haven't started shopping. i started making my list. i know -- >> really? >> who are you? >> it just makes life easier. >> you're becoming al roker. you have the new air pods out already? wow. >> christine, thank you. just ahead in "popstart" forget broadcasting, does jason kelce have a post nfl career in dancing. more on these impressive moves he displayed last night.

but first, your local news. >> the running. >> the running man. what do you think? greater risk of stroke. symptoms like irregular heartbeat, heart racing, chest pain, shortness of breath, fatigue, or light-headedness, can come and go. but if you have afib, the risk of stroke is always there. if you have one or more symptoms, get checked out. making that appointment can help you get ahead of stroke risk. this is no time to wait. (son) six layers? ahead of stroke risk. (doughboy) more!! (mom) fifteen layers? (doughboy) more!! (daughter) a zillion layers? (doughboy) uuh... (daughter) infinity layers! (doughboy) mor... wait now more flaky layers! (vo) at verizon, trade in any phone, any condition for the new iphone 16 pro with apple intelligence. phones gonna be flying to verizon. ♪ new and existing customers can preorder iphone 16 pro on us.

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the one behind me here in dublin. he wants to give state regulators the power to force oil refineries to have a backup oil supply for the kind of unplanned maintenance and outages that the state believes is driving the recent jump at the pump when it comes to prices. so starting tomorrow, a special committee led by a democrat in the assembly will begin to hold three hearings over the next week and a half to dive into this issue. let's get a look at the forecast for this tuesday morning. it's interesting kind of changing. yeah, we've got all kinds of weather here in our forecast over the next few days. so today it's cool and it will become mostly sunny. but cloudy tomorrow and rain and possibly even a thunderstorm chance. and then after tomorrow, temperatures will be quickly heating up by the weekend. we're talking about highs in the 90s, but not today. it's going to be in the mid 70s for the inland valleys and a lot of mid 70s for the north bay, while san francisco will remain in the 60s. lots of changes there.

thanks, kerry. make sure to join us for today in the bay live streaming newscast, starting in just minutes at 8 a.m, bridging america's political divide. we ta

the city hall insiders have a formula: grow the system, exploit the system. take mark farrell's record. after receiving the largest ethics fine in city history for breaking campaign laws. mark authorized a commission almost every year he was in office. he was even caught taking donations from people he would then appoint to commissions, including a felon convicted of bribery. san francisco's challenges demand urgency, not more of the same failed insiders. ♪♪ it's 8:00 on "today." coming up, under arrest. sean “diddy” combs in custody this morning, indicted by a grand jury following a month's

long investigation into allegations of sex trafficking and abuse. the music mogul expected to appear in court today. we're live with the latest. plus, up in flames. a massive pipeline explodes in houston, bursting into flames and prompting evacuations for thousands. >> a lot of the house structures that are adjacent to that are still catching on fire. >> the full story straight ahead. then, cooking for a cause. eva longoria in the kitchen, sharing a taste of her culture. >> being mexican american, we really straddle that hyphen. we sit right in the middle of being so proud of our culture and our heritage. but also being as american as apple pie. >> we'll go inside her important mission shining a light on her hispanic heritage. all of that -- plus, "yellowstone" gets a perfect ending? >> they will fight you. they will fight you dirty. >> is there any other way?

>> no go for a new girl reunion? >> what's wrong, jake? you don't love the fans. >> and jason kelce does this. ♪♪ >> it's all ahead in "popstart" today, tuesday, september 17th, 2024. ♪♪ >> 25th anniversary trip -- >> from georgia. >> howdy from houston. >> hi mom! >> from tacoma, washington. >> and dallas, texas. >> friends for 40 years. >> celebrating dad's 80th birthday. >> travel from jerseyville, illinois. >> charlottesville, virginia. >> lake suzie, florida. >> and washington! >> hi to our friends and family. >> in duncansville, pennsylvania. >> good morning to our parents. >> watching in austin, texas. >> it's mom and dad's 66th anniversary. >> sending love to my mom today on her birthday.

>> back in griffin, georgia. >> we love you, mimi! >> oh, love that. love that picture. love that crowd. good to see everybody. welcome in. it's a tuesday morning. feeling a little fall-like outside. >> it is. almost christmas-like. we're all shopping the holiday bargains. we are looking ahead on "today." tomorrow. we'll dive into a topic that's top of mind for a lot of families. teens using those programs like chatgpt to help with their school work. we will hear from students and parents and break down the results of an eye-opening study when it comes to artificial intelligence in the classroom. all right. but right now our news at 8:00, guys. we'll begin with the overnight arrest of hip hop mogul sean diddy combs here in new york. three months after a federal grand jury began hearing evidence against him. chloe melas joins us now from the federal courthouse. >> she has the latest. you have been following this story for a while. what's the latest? >> reporter: good morning. this is a fast-moving story. just moments ago federal authorities unsealed their indictment against sean diddy combs.

he's been charged with racketeering conspiracy, sex trafficking and transportation to engage in prostitution. combs, of course, is one of hip hop's most successful producers and entrepreneurs and according to a person familiar with the situation, combs was caught off guard by his arrest last night in the lobby of the park hyatt hotel where he had been living there recently. this indictment had come six months after law enforcement sources told nbc news that federal agents searched combs' properties in miami and los angeles, finding guns, seizing computers, even cell phones. those raids were carried out on search warrants out of new york into allegations of sex trafficking. according to a source familiar with the matter, now since november of last year, combs has also been hit with ten civil lawsuits. with similar allegations of sexual assault, sex trafficking, and the illegal distribution of guns and drugs. now, sean diddy combs' attorney released a statement late yesterday saying that his client was, quote, an innocent man with nothing to hide. according to his attorney,

combs, he's in the courthouse behind me. he's expected to be arraigned today. the u.s. attorney's office plan to be holding a press conference where they are going to be talking more about these charges and how they got here. hoda? >> chloe melas for us there. thank you. meanwhile, fallout continues to grow from the apparent second attempt on donald trump's life. we're now seeing body cam video of the suspect's arrest. and the former president is speaking out about it as well. nbc's garrett haake covering the trump campaign nor us. garrett, good morning. >> reporter: hey, savannah, yeah, good morning. the palm beach county sheriff said yesterday that mar-a-lago behind me now has the highest security level possible in the wake of that attempted assassination. or apparent attempted assassination. part of the continuing fall-out from what we saw happen here on sunday. now, authorities said yesterday that the would-be assassin never got so much as a direct line of sight on donald trump and never fired a shot after a secret service agent first saw him hiding in the bushes just off the golf course and engaged him.

other agents pounced on mr. trump and local police arrested the suspect as he fled up the highway a short time later. in court documents, charging him with two federal gun crimes yesterday. we learned that ryan routh, the suspect in this case, hid in that position for nearly 12 hours. that's according to his cell phone data. yesterday, the secret service director praised the agents involved in this case and said he talked to donald trump about what had happened there, and that trump had told him he wants more protection. savannah, that's something that will put more stress and more strain on what has been an embattled and exhausted agency now a few short weeks before election day. >> garrett, thank you very much. also this morning, the fbi is saying there is no evidence of terrorism in connection with a massive pipeline fire just east of houston. the towering flame in deer park, texas, has gradually subsided this morning after burning

nearly 24 hours, even after officials shut off the flow of natural gas. police say the pipeline burst after the suv struck an aboveground valve. nearly a thousand homes and schools were evacuated yesterday. the investigation is ongoing. all right. 8:06. we have our news covered. how about a morning boost. this was a long-time in the making with echos of that classic shell silver steen book "the giving tree." nearly two decades ago, a pair of high school students, around the one-year anniversary of their first date. in her mom's backyard grew as the relationship blossomed. the couple taking pictures in front of the tree every year. eventually they snapped their wedding photo there and documented their pregnancy in front of that tree. well, now, kelsey and wes, they have a swing from the tree. their baby daughter bennett can now enjoy a very large, beautiful tree. >> that is so sweet. >> what a beautiful story. >> and much happier ending than the tree chops it down and uses

for firewood or whatever. >> thank you. >> we have big news today in what fans can expect from the highly anticipated finale of "yellowstone". first, vicky is here to cash in on the secondhand september. >> ways to save, shop more sustainably and the new apps and websites out there to help you do it. that's all coming up next right here on "today." such as eye pain or vision changes including blurred vision, joint aches and pain, or a parasitic infection. don't change or stop asthma medicines without talking to your doctor. ask your child's eczema specialist about dupixent. (vo) janice is eating progresso minestrone soup ask your child's eczema with hearty beans and thick cut vegetables, ready in minutes. so she can finish writing her memoir that's really going to ruffle a few feathers.

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some people taking otezla had depression, suicidal thoughts, or weight loss. upper respiratory tract infection and headache may occur. audience: ohhh... with clearer skin, movie night is a groovy night. (♪♪) live in the moment. ask your doctor about otezla. ♪ can i have this hand me down ♪ ♪♪ oh, "thrift shop." we're back. it is 8:11. i love this song. this morning on "today's consumer" we're shining a light on second-hand september. >> okay. this is a month dedicated to savings and sensibility. buying clothing secondhand. new data out this morning shows this market could reach over $291 billion in the next few years. >> nbc -- it's a lot. >> nbc's vicky nguyen here is with a closer look and tips on how you can cash in. wow.

this thing has really taken off like a rocket ship. designers are getting involved. tell us about it. >> it's really exciting. this is second-hand september. there's two main drivers to this whole obsession with buying secondhand. one, it's budget friendly and two, it's echo friendly. circular fashion. we don't have to create space for more stuff to be made. there's great shoes, great clothes, great handbags out there looking for a second or third home. we talk about that 291 billion by 2029. this is a massive market. and last year, there was a recent study that came out by thread-up, shoppers say they buy one thing secondhand. this is driven by gen z. boomers saying the stuff they used to make back in the day is great quality. why aren't we keeping it and buying it and keeping it in the system. we talk about these designers. dvf, she not only has the website where you can buy secondhand dresses but now the flagship store in new york, places where you can shop in person for these items. sandro is doing it online.

mulberry is a british brand with handbags. they'll buy back the stuff that you don't want that bag anymore, barely used it. you'll get money back to use it towards something else and then someone else can get a great deal on that handbag because it's been pre-loved. lululemon in 2021 they launched their program of gently-used athletic wear. >> never heard that. >> okay.lululemon. sweaty sports bra. >> they inspect it in person. they're specific what they take. you turn in a pair of legs, you're so fit, they don't fit. you get 10 bucks towards your next purchase. >> dream sequence. you mentioned thrift shops. we love the song. what's the best time to go? when do they get the inventory in and all that stuff. >> this is really interesting. you have neighborhood thrift shops you like go to, ask the employees. they are in the know. they know best. it will vary based on location. typically monday and tuesdays tend to be a good time because people are dropping off stuff on the weekends cleaning out their closets and garages. also a lot of stores have a social media account.

so you can check for the new drops the new releases. then if you go to some of those affluent suburbs outside of the major cities, sometimes one man's trash is for sure treasure. you'll find great deals that way, too. >> if you want to sell some stuff. >> yes. >> take it to a consignment store. what's the best way to do that. >> by the way, we should talk about not just shopping in person but these apps online, thread-up and poshmark, great for clothing. but as you know, ebay, offer up is this other one. talking about big furniture, that is more of an in-person meet-up. you can find incredible, big, bulky items in your area for a really great deals. home appliances, kitten appliances, mercari has everything. >> what happens if it's overused? >> you want to check the return policies. and we're going to talk about when you're posting, what is the etiquette in terms of making sure you explain if there are flaws, good photos. but generally -- i have been on these sites, what you see is

what you get. and you follow the descriptions. consignment stores. this idea that you have really nice things or big pieces that you're going to bring into a store. they're going to give you space in their store for 30 to 60 days maybe. you agree on a price range to sell it. they'll give you the money. when that item sells. if that item sells. right? but if you actually just want to get rid of stuff, there are two big chains for clothing. buffalo exchange and plato's closet. they very on trend. don't think it will be a goodwill or salvation army. they want the stuff in seasoned and will pay you cash on the spot. >> they're like, that's not in. i love that shirt. then they're like, why are you giving it away then? >> it's winter. play it again sports is one of my favorites. in person, sporting goods, i mean, look, jimmy just picked up lacrosse, played for a week and doesn't want to play. it's expense i have. >> rendition of thrift shop. >> bring the beats back in.

oh, that's loud. we talked about some other brands, too. depop. vicinitied. i'm giving a performance now. great for clothing. one of our colleagues says she loves grailed. the real real is the world's largest luxury authenticator. however, these days brand are taking their things back. so you want to check with the designer first because sometimes you get more money back that way. >> i was going to say, a lot of times they'll take it but you don't make 20 bucks on something you spent 200 bucks on. >> for sure. you get satisfaction deeply knowing it will go to another loving home. >> look at you vicky. thank you. let's head over to dylan for a check of the weather. >> vicky, time for karaoke. we have a couple of trouble spots across the country today. the biggest one is down through the carolinas where the remnants of this tropical system are kind of raining themselves out. the outer bands moving through virginia and stretching as far

west as eastern kentucky and eastern tennessee, too. we also have a cold front that's going to bring scattered showers and storms, some stronger storms later on this around. that cold front is the dividing line between the 60s and 70s. the temperatures about 20 degrees below average versus the 80 and 90s, 20 degrees above average. that's your dividing line that could trigger storms. eastern two thirds of the country, temperatures well above average. 80s and 90s for highs across the northern plains. upper midwest, 70s and 80s and into evening. it's sunny, it's warm down through texas. little unsettled along the gulf coast but scattered shers and stowor

and if you are rushing out the door right now, look for us on the radio series xm channel 108. off the rails today at 1. >> later today. >> everybody is talking about it. >> yes, indeed. what you got, sheinelle? >> we have good stuff for you today. first up, "yellowstone." in "popstart." the series final is just two months away. the cast says the ending to "yellowstone" is perfect. kelly riley, who fans know as beth dutton told "entertainment weekly" she has known how it ended since season 1. it was always supposed to be a five-sin arc. as we have been talking about for a while around here, the second half of season 5 will not include kevin costner who played the patriarch of the dutton family. the cast keeping their lips

tightly sealed promising it would be a surprise you couldn't see coming. we'll have to see the yellow stone next chapter sunday november 10th. next up "new girl" wrapped up in 2018. but is so beloved thanks to the cast's iconic chemistry. >> this is so terrible. >> you gave me a cookie. i gave you a cookie. you gave me a cookie i gave you a cookie. gave me cookie. got you a cookie. >> what? huh? i don't know. >> it's a real funny show. it's a weird clip. >> trust us. years later fans still can't get enough of the banter between former real life co-stars, emmy winner, morris, johnson, greenfield and zoe dechanel. the internet clambering for a reunion. well, there is one cast member who is keeping the gang from getting back together.

>> everybody is on the same page that we want to except for jake johnson. and he -- >> so we have beef with jake johnson. just call it out right to camera. >> yeah. jake johnson, you have been a problem. we all love the fans so much that we want to give the fans what they want. what's wrong, jake? you don't love the fans? >> the guys' chemistry is still going strong. fans are hoping things work out and they get a reunion soon. in the meantime, he's been hosting a re-watch podcast with one of his co-stars, it's called "the mess around," and it is streaming now. next up, jason kelce. apparently retirement is treating the former philadelphia eagles center well, if this is any indication. ♪

>> come on, let's go! that's jason rocking an eagles green velour track suit busting out the running man and getting the crowd hyped up. this was for last night's game against the falcons. the eagles may have lost, but kelce and those moves are definitely a winner. jason is no stranger to getting the crowd pumped up. you may remember he took off his shirt to celebrate his little brother's touchdown. during the playoffs back in january. they're just fun guys. like honestly people -- they have a good time so we have a good time. >> yes. speaking of sharp outfits. we need to talk about harry styles. for once it's not harry's fashion we're looking at. i want you to meet darnold davis a fashion enthusiast with 4,000 instagram followers. yesterday he shared this photo of him. rocking this multi-color set. he's taking these pictures, minding his own business and this guy comes up to him and he's like, hey, i like your fit. well, that guy was harry styles. get this, darnell didn't know who he was. he was like thanks. a crowd started forming.

wait, who is this guy? so he googles it and finds out the identity there. darnell captioninginstagram, st universe and appreciate every kind and always be kind. you never know when you're going to meet a pop superstar even when you don't recognize him. >> why are you making that face? >> so is that harry styles' outfit or dressed like harry styles? >> i think harry happened -- >> a guy that's fashionable and harry styles came over. >> harry said i like your outfit. >> oh. thanks. >> oh, i like your acting. oh, thanks. >> i get it. i get it. i get it. i'm sorry. finally we have to talk about justin timberlake. the pop star stopped by "tonight show" and gave fans a preview of his new holiday duet with pal jimmy fallon. ♪ tell me you'll be there ♪

♪ when ever the snow starts falling ♪ ♪ you'll be ♪ tell me you'll be there ♪ ♪ only thing on my wish list is that you'll be home for christmas ♪ >> i like it. >> come on. that's a taste of the song called "you'll be there" justin revealed it's all about their bromance and the idea that your friends will be there for you around the holidays. jimmy said they recorded the track at the iconic studios. it will be featured on his upcoming christmas album? >> jimmy's or justin? >> he does that every year, right? >> yes, he does. i didn't know he did a whole album. he did the song with meghan trainor which was a hit. >> do you remember "carefree christmas". >> of course, that was -- ♪ carefree christmas ♪ >> we are in the works on our next christmas song. >> no, stop it. >> yes, indeed. meghan trainor has written one right now that we're considering. >> what? >> considering. just say yes.

>> are you a singer now? >> we're dropping -- we're going to drop our second single. >> you could have given that as a "popstart" exclusive. >> breaking news here. that's amazing. >> it will be big. still ahead, a special edition of "today food" celebrating hispanic heritage month. but first your local news and weather. ♪

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8:30 now. it is a tuesday morning. nice day here in new york city.

a little cloud cover, but perfect temps. we got the best seats behind us right here. besties for 40 years, and we're just happy to have you along. >> yeah. all right, guys. coming up in this half hour, we have evan longoria in the kitchen cooking up a plan to spotlight hispanic heritage in the most delicious way. morgan radford has that story. i love a viral viral kitchen hacks, self-care staples for pampering yourself from head-to-toe. then we'll cook with a remarkable mother/daughter team. kristen laval and her mother, margarita, their recipe for a family favorite, puerto rican cake with cream cheese sfrost i frosting. it's the best. >> okay. that looks yummy. coming up on the 3rd hour, we are revealing an a.i. teddy bear that talks to minions. we will tell you toys your kids will be asking for.

>> okay. cool. can we get a check of the weather. >> yes. yes. are you okay? >> just having a moment. >> hoda is losing it. let's look at what's going on across the country where we do have some of the heavier rain moving through north carolina, most of the heaviest up into virginia. and we could still see coastal flooding as the storm system moves on shore. stronger storms today out across the eastern rockies where that's the dividing line between the colder temperatures to the west and hot temperatures to the east. sunny down across texas today. the gulf coast looks like we'll see things more settled. we'll be showery with storms down through florida tomorrow. more rain up into the mid atlantic later in the day into early thursday morning. it stays warm, though, across was good tuesday morning. i'm meteorologist kari hall today. nice and cool. much lower than what we typically see for the middle of september with our highs in the 60s and 70s. and

tomorrow we're going to keep these temperatures, but also add in a chance of rain. there may be some spotty showers, mainly during the afternoon and a slight chance of some isolated thunderstorms after that. temperatures will be heating up and we're headed for the 90s for the weekend forecast. guys, on the plaza this morning, we are celebrating a huge anniversary. how many years have y'all been married? >> 66. >> 66 years. what is that like? >> it's wonderful. >> awe. >> well, you had the perfect answer. and you guys must be proud, right? this is your parents? >> my parents, yes. >> where are you from? >> virginia beach. >> well, it's raining there today, so thanks for celebrating with us here in new york city. 66 years. >> wow. that's pretty amazing. >> congratulations.

coming up next, guys, eva longoria opening up about bringing a taste of her culture to kitchens all across the country. morgan is here with their inspiring conversation. but, first, this is "today" on nbc.

who am i? >> i'm a mom. >> an entrepreneur. >> i am a nurse. >> who am i? >> i'm the best of both worlds. >> i'm a sister. >> i'm a family man. >> i'm the number one soccer fan. >> who am i? i am a latina. >> i'm an abuelo. >> and i'm a big hugger. >> i'm the life of the party. >> i'm a mexican american. >> with great pride, i am crazy about latin food. so good. >> i'm a passionate dancer. >> who am i? >> i am all that i am. >> all that i am. >> hispanic heritage,

celebrating all that we are. >> love that. i am all that i am. it is hispanic heritage month. and all month long, nbc and telemundo are celebrating the diverse and vibrant culture of the hispanic community with special programming across all of our networks. >> there are five million latino-owned businesses across the u.s. a thriving population of entrepreneurs. and now a hollywood star is getting in the mix with a big investment, eva longoria. >> morgan radford is here with the story. >> good morning. happy hispanic heritage month. this is an exciting month. you know her from her work. as a hollywood director and film actor and now eva longoria is backing a latino-owned food company to share more of her food culture with america, all while trying to make it a billion dollar empire. ♪ >> reporter: for eva longoria, food, culture and career -- >> you have no idea how happy i am right now. >> have always been intertwined. >> people always go, oh, you're half mexican, half american. no i'm 100% mexican and 100%

american at the same time. >> reporter: she skyrocketed to fame starring in the hit show "desperate housewives." >> momma needs a new pair of everything. >> reporter: longoria went on to direct and produce. now she's taking on a new role, investor of siete foods which makes gluten free versions of mexican-american staples. like tortillas and salsa. >> you are mexican if you can touch it without getting burned. >> reporter: all of this inspired by the company's co-founder and president, veronica garca, who discovered she had an auto immune disorder at the age of 17. with her family's support decided to try a grain free diet to help. >> i wasn't able to eat flour, corn, even rice at the time. and that basically eliminated -- >> our entire diet. >> a lot of mexican dishes. >> wow. >> so one day i took the almond flour and couple other ingredients and create what had ended up becoming our first

product, which was an almond n flour tortilla. >> reporter: a solution that eventually hooked a big name investor, one who also happened to be a coach from her old childhood cheerleader camp. >> this eva cheerleader tells us she's about to leave to l.a. to become an actor. so a few years later, i remember seeing her on tv, like that's -- no, that's the cheerleader that came. >> that taught uz the routine. >> yes! >> reporter: and the rest was history. >> a friend of mine, she sent me these tortillas and said you have to try these. they're al monday flour tortillas. then i tried them and i dared to say that i loved them better because it was so reflective of how i grew up, of my heritage. being mexican-american we really straddle that hyphen. we sit right the middle of being so proud of our culture, and our heritage. but also being as american as apple pie. >> this is where it all started -- >> reporter: so, of course, i had to try the same almond tortilla that hooked eva. >> a little softer, but you can

try it. >> famous almond. do you want to share? >> don't threaten me with a good time. >> i can't wait to see your reaction. >> it is wonderful. >> reporter: now the company has more than $500 million in retail sales, with products in more than 35,000 stores nationwide. making them the fastest-growing hispanic-owned food company in the country. a business plan that also includes investment in the latino community. through their siete fund, the company committed $2 million to supporting latino-owned businesses, awards that are now reaching more people with help from longoria's partnership. >> so much is possible, but are there barriers? absolutely. are there failures and missteps? absolutely. you only learn by doing it. i think that's the one thing i always tell women and latinos everywhere is you only learn by doing. >> reporter: a family business with one more member added to the mix. >> you said that this was seven family members.

it feels like you have a strong eight right here. >> i don't mind being ocho. >> listen, the fund is doing their latest round of awarding for latino entrepreneurs and they're giving away $300 over the next few weeks. as for eva, she is releasing her second cook book, my mexican kitchen on october 29th and she's also in the new season of "only murders in the building" on hulu. very busy. >> i will shout-out those almond tortillas. that's all we eat in the house. i didn't know about this story or the company. that's the only thing we buy and they're delicious. >> you don't have to put oil in the pan because they have so much oil inside. >> they're super low carb if anyone is wondering. that's why we get them. >> you can be number nine. thank you. coming up next, chassis post is here with cozy fall clothes

the city hall insiders have a formula: grow the system, exploit the system. take mark farrell's record. after receiving the largest ethics fine in city history for breaking campaign laws. mark authorized a commission almost every year he was in office. he was even caught taking donations from people he would then appoint to commissions, including a felon convicted of bribery. san francisco's challenges demand urgency,

not more of the same failed insiders.

welcome back, guys. this morning on welcome back, guys. this morning on "today best sellers," a great new list filled with some of our shop today editors. from easy kitchen hacks to fall fashions and beauty. our shop today contributor chassie post is here to share it all. don't forget, guys, of course, scan that qr code and shop along with us. chassis, good morning. a lot of good finds. >> good morning. >> i love a kitchen hack. >> me too. >> you have a great kitchen hack. >> this is a time saver and viral. millions of tiktokers. >> okay. what is it? >> this is the cuisinart cdt defrosting tray. we realize we didn't take the chicken breast out of the dinner. >> what do we do? >> this is going to change your world. so all you do is you place whatever you want to defrost right there on this little tray, and it starts to defrost before your eyes. the brand says it will defrost 50% faster. >> wait. and it's not hot or warm. >> no. it is an aluminum conduction. and our shop today team member tried it out. >> and it worked? >> yes. her salmon fillets defrosted in

no time. it's $22. >> all right. a whisk? i don't really understand but what? >> this is called the whizzy whisk, also a big time saver. and look, it whips up anything that you want to whisk in no time. no cords. no batteries. >> come on. look at it. i'm making cream right now. i'm making cream. >> exactly. >> and it goes so fast. what we love ability, it's stainless steel, it's dishwasher safe and brings air into whatever you're trying to whisk. great for eggs, whipped cream, lattes, so easy. $14. dishwasher safe. >> and it's also weirdly addictive. you want to keep going. >> it's really satisfying. >> talk about these sweatshirts? >> both for women and men our shop today team is obsessed with these. this is something we all need for transitional wear. a hoodie. it's so flattering. here we have a picture of three of our beautiful team members. >> love. >> and look how it hits just

below the hips. great for leggings. >> love it. >> and then also the shop today men, we have a photo here for this great crew neck sweatshirt. and these are so high quality. and really thick. the women's is size inclusive. 39 colors and the men's starts at just $9. >> by the way, i like the fall color palette. let's transition. it's time. it's almost time. >> we are ready. and speaking of fall -- >> let's talk. >> what a great segue. >> so this is one of our shop today team favorite new nail polish from londontown. what we love so much is these fall colors. these are the new "it" colors. the new neutrals. so we have the chocolate browns. the beiges. the latte and chai colors. >> that's interesting. creamy, caramel. >> i saw vicky nguyen and she

was wearing these colors. $16. >> everyone needs a face mask to refresh. >> this is beyond viral. hundreds of millions of tiktok views. number one best-selling face mask on amazon and the brand says one of these sells every .5 seconds. every half a second. >> what's so great about them? >> what's so great about them, they're collagen mask. a brand called biodance. they're great. you can wear them overnight or on a flight. i tried this and i tell you it feels so good is your skin feels so plump and hydrated. >> okay. >> and it comes in two pieces. and you put it on. and then it starts white. as it starts to work it turns clear. then we have a $16 for four of them. and we even have a sister mask. lastly, this is so exciting. we have a huge discount, exclusive just for "today" show viewers. 25% off. a new launch from color wow. >> color wow may be the best hair product i've ever tried. i love it. >> if you love the dream coat,

you'll love this youth juice scalp serum. >> youth juice. >> they had me at youth juice. >> what does it do? >> here is our wonderful team member alexa. it's a scalp serum great for thinning hair. >> you want to thicken your hair. >> the brands says it reduces shedding by up to 90%. and it's great for hair growth and regrowth. and such a great deal. so normally it is $46. >> how much is it now? >> exclusively 25% off on amazon, we're getting it for $34.50. >> that's good. great. >> and it's color wow. >> color wow is a great brand. chassis, thank you so much. >> thank you, hoda. amazon just announced its prime big deal day sale that will return on october the 8th and 9th. to learn more on shop everything you see, scan our qr code or head to today.com/shop. savannah, over to you. >> grab me one of those serums. would you? coming up next, hispanic heritage month with the cake girl making one of her favorite

♪ they're playing our song. we have a special edition of "today food" as we continue to celebrate hispanic heritage month. joining us this morning, an award-winning baker and her mom. christina discovered her love of baking as a little girl growing up in puerto rico watching her mom master the kitchen. look, we have the photo proof right there. now she's known as the cape cake girl. she brings custom confections across the country with famous clients -- including a-list clients like jason mamoa. welcome. it is so nice to have you here. >> thank you for having me. >> she is your inspiration. >> yes. she basically taught me all of the things i know today, so yeah. >> okay. so we will make puerto rican cake. tell me what we have here. >> so here we are creaming the butter and sugar. we use salted butter.

and then we put it here with our sugar and then just cream it until it's light and fluffy, which is very -- >> softened butter. >> you don't have to but it is easier on the mixer. obviously you don't want to burn down your mixer. but we just cream that until light and fluffy. then we move on to adding our eggs, our extract and then we move on to basically adding milk and then alternating with your self raising flour which is very important. >> yeah. so what makes this -- what gives it the puerto rican flavor with distinctionive about this cake? >> yeah. what a lot of people don't know, flavor into our recipes. >> do tell. >> yeah. it the a very moist almond cake which is what we do in puerto rico. >> yum. >> that's what we're known for. just a lot of flavor. >> so this will be our batter. >> yes. once you cream your sugar, add all your wet ingredients. you'll have a batter that look like this. a little bit thick. you separated your eggs from your egg whites. and then we'll basically fluff up your egg whites to look like

this. >> did you do that with a hand mixer. >> you can do it on -- i would say with your actually kitchen aid mixer. you don't want that hand to fall off. you'll basically make it look like snow. then you incorporate this in here. >> okay. >> look at that. >> and then basically -- >> the tasters could not wait. >> best cake ever. >> verdict is in. >> not just the cake or the frosting. cake and frosting. >> yeah. adding the fluffy egg whites at that step what does that do? >> this basically adds, incorporates air into your batter which is important. the other batter was thick. so you want to add this to make it fluffy. by incorporating air and then just -- >> can you do that with other cakes? i never seen that separate out -- >> yes. depending on the recipe that you have, you can. ours just calls for that. and just mix it nice and soft. yep, yep. >> i could eat that whole thing. >> oh, yeah.

>> is that enough for these three little tins. >> yes, exactly. that recipe that we have is enough to do six inch three of them pans. and then what we have here, obviously once it's baked, you have your simple syrup. two to one ratio. >> that what makes it so flavorful and so i guess you could call it wet. >> i've never done this. >> once you have your simple syrup done, which you'll cook over and once that boils and comes to this form, you'll grab one of these measuring cup. then just basically pour it all other. you want to soak your cake. that way it's nice and moist. that's the most important thing. >> like half cup there. >> no, exactly. i think around a cup would be perfect for this size. and we have. and then you basically have your cake layers whole. that's the most important thing. >> leave it like that. you put it in the fridge or anything? >> you can. if you're in a hurry, you can. >> cream cheese -- we have 30 seconds.

cream cheese frosting, the best part. >> that's the most important part. so you basically have it cream here. cream cheese, butter, powder sugar goes in there and have it in this form. and then we'll grab this. and put it -- >> margarita, how is she doing? doing a good job? >> very good, yes. >> thank you. ice your cake and have fun. >> i have to have a bite of this. you may need to read the tease if i'm still eating. >> how do you make it look that pretty. >> that takes a lot of talent. >> it's so good. >> yes. >> so good. >> thank you, guys. >> what are you talking about. >> so good. >> that is delicious. everybody make this cake. it's not that hard either. >> no, it is not. >> yours might not look like this. but okay. >> it is not hard. >> christina, our cake girl, margarita perez, thank you so much. dylan, have cake. must do smucker's birthday. >> we must at this point. we're celebrating special batch. spin around those smucker's jars

jars and let's wish a happy first birthday to whitney from yardly, pennsylvania. never met a plate of mac n cheese she couldn't finish. she loves to laugh like her momma, our senior booker, chelsea. look at that baby. dean from oklahoma city, oklahoma is also 1. he loves to high five strangers and throw food in the air like he just don't care. happy 1st birthday to julian penna from winter park, florida. he loves opening every cabinet drawer and door as he should. he'll open them all. happy 1st birth to nora joe chic from franklin, tennessee. she loves watching "the voice" and "today" show. namari is always laughing. youngest of three boys. happy 1st birthday to esme from washington, d.c. she is a fan of big sister ellis

and her uncle our executive producer. so sweet. good morning. it is 8:56 a.m. marcus washington. the annual dreamforce conference kicking off today in san francisco's moscone center. salesforce ceo marc benioff will get things started when he delivers his keynote speech. other speakers include matthew mcconaughey as well as mark cuban and a private concert over at oracle park with pink and imagine dragons. some 170,000 people will attend dreamforce over the three days, and according to its website, attendees will pay upwards of $2,500. downtown businesses and restaurants are, of course, preparing for all the people that are expected to be there. and that big financial boost from the large crowds happening now at kris. sanchez is speaking with attendees

this morning on the 3rd hour of "today," making her case. jordan chiles files an appeal to return her olympic