a.m. newscast. you can also see it online at nbcbayarea.com or on your smartphone app. take us with you on the go. you know, we're fun to go on the go. we're not backseat drivers or anything. just tell you what you need to know when you need to know it. all right. look, thanks for joinin us this morning here on today in the bay. stick around. much more ahead for you on the today show. also join us for midday news at 11 a.m. have a good one. tate brooks curry. today. good thursday morning. a hostage deal finally reached in the middle east.

but this morning, a lot of uncertainty still remains. it's january 16th. this is "today." hanging in the balance -- word of a hostage agreement bringing relief to american families who have waited more than a year for their loved one's return. >> just hug him and kiss him. >> overnight new air strikes and accusations potentially threatening the deal. this morning a live report from israel and our one-on-one interview with a top white house official. parting shots -- >> the truth is smothered by lies told for power and for profit. >> president biden using his farewell address to the nation to deliver a dire warning. >> an oligarchy is taking shape in america of extreme wealth, power and influence that threatens our entire democracy. >> his final message of caution and unity after 50 years in politics. glimmer of hope -- reduced winds helping firefighters finally slow the progress of the largest

wildfires in southern california, but the threat far from over. the recovery set to take years. we're live on the front lines. southwest sued -- the airline der fire from the federal government, accused of illegally operating chronically delayed flights. just ahead, the message being sent by that lawsuit to all airlines and what it could mean for your future flights. red flag -- the fda banning that controversial dye used in everything from food and drinks to medicine. straight ahead, the impact on thousands of products and the growing concern over other color adding ingredients americans consume every day. all that plus hot stuff -- we're kicking off our super bowl commercial countdown. with the chip. >> insightful. >> i think they all had chips. >> with a sneak peek of this year's stars and surprises.

and bridal suite -- >> and to hold no secrets, but not always. >> a groom pulling off the ultimate surprise in the middle of his vows. >> no! no! no! >> the gift that sparked that joyous reaction today, thursday, january 16th, 2025. >> announcer: from nbc news this is "today" with savannah guthrie and craig melvin. from studio 1a in rockefeller plaza. and a good morning to you. welcome to "today." so glad you're with us on this busy thursday morning. laura jarrett is in. savannah is feeling a little under the weather. i know you're thinking just threes of craig, she decided to have the day off. >> i wasn't going to say it, but it's nice to be with you as always and looking forward to the boost from jenna coming up. it's a good one. >> i'm telling you, that bride was overjoyed, to say the least. we'll get to that in just a few moments. first, we do have a lot of

news to get to on this thursday including that breakthrough in the middle east crisis. after 467 days of fighting, israel and hamas agreeing to a ceasefire paving the way for an end to 15 months of brutal warfare and the return of dozens of hostages including several americans. >> the final details are still being worked on. it wouldn't take effect until sunday, and overnight there was a new round of attacks in gaza. now it's important to note here that in past conflicts both sides have actually stepped up military operations in the final hours before a ceasefire as a sign of strength before the fighting actually stops. >> president biden praising the breakthrough in his farewell address to the nation last night. he also used that speech to urge americans to stand up for democracy and warned about the growing concentration of power in the hands of a few billionaires. we've got it all covered for you this morning including a conversation with the white house national security communications adviser. but let us start once again with nbc's richard engel. he is in jerusalem for us.

richard, good morning. >> reporter: good morning, craig. signs already of how difficult this is going to be to implement. prime minister netanyahu was supposed to meet with his government this morning to formally ratify the deal, but that meeting has been postponed with netanyahu accusing hamas of trying to add conditions to the deal. hamas says it's not doing that and is calling on the united states to mediate. so it seems that they're going to be arguing and fighting right up until the last minute, but critically so far, craig, neither side has said the deal is off. even with a ceasefire deal announced, attacks in gaza continued overnight. children in israeli strikes after the deal was brokered last night. this will be tough. this morning israeli prime minister benjamin netanyahu

accused hamas of trying to change the terms. hamas responded, accusing netanyahu of looking for excuses not to implement the ceasefire. nonetheless, the framework of a deal has been announced, and, at least for now, appears to be going forward. in gaza, the reaction was immediate. joy and relief >> as you see all people, men and women, young and old, they are celebrating. they are so happy. >> reporter: 15 months of war have devastated gaza. in israel, a mixed reaction. some relief, no doubt, but melancholy as well. not all of the hostages will be coming back alive. president biden said the deal is based on a framework his administration worked out last may and that conditions finally made it possible. >> with nowhere to turn hamas finally agreed to releasing hostages. >> reporter: the state department said the involvement of president-elect trump's envoy in the talks was also critical.

president biden was asked who deserved credit. >> who do the history books credit for this, you or trump? >> is that a joke? >> reporter: the deal is complex and slow, divided into three phases. in phase one, starting sunday, 33 hostages, the sick, injured, women d elderly, are due to start being released in batches, over 42 days. israeli troops pull out of population centers in gaza, allow in more aid, and release some palestinian prisoners. the next two phases, the release of all remaining hostages including israeli soldiers and the rebuilding of gaza still need to be negotiated. the current conflict began on october 7th when hamas massacred 1,200 people in israel and took more than 250 hostages. among them, 12 americans. some were previously released. three are still being held hostage and believed to be still alive. two are on the list for phase

one release. over the past 15 months, these families of hostages have formed quite close bonds, and they're trying to be very sensitive to each other, so families who are expecting to receive their relatives in the first batch are not going on television and expressing great joy and excitement knowing that other families still have to wait while this very difficult process plays out and that otrs will be receiving bodies. craig? >> our chief foreign correspondent, richard engel. richard, thank you. joined by retired colonel john kirby, national security communications adviser. admiral kirby, good morning to you, sir. >> good morning. >> as you know netanyahu's office just put out a statement a short time ago claiming hamas is already reneging on the agreement to extort some last-minute concessions. hamas insisting that it's committed to the ceasefire.

all of this while attacks continue in gaza overnight. how confident are you, admiral, that this is a plan that's actually going to hold? >> we're going to get there, craig. we're aware of these issues that the prime minister has raised today, this afternoon their time, and we're working through that. our team on the ground is working with him and his team to iron all this out and flatten it and get it moving forward. obviously this has got to get approved by the israeli government and prime minister netanyahu knows that and he's working through that process as well. but we're confident we'll be able to solve these last-minute issues and get it moving. and that this ceasefire can take place starting on sunday. >> meanwhile, the parents of deceased israeli american hostage hersh goldberg-polin, put out a statement as well. i want to read part of it to you. they welcome the deal. they took issue with the timing of this deal, saying in part, our beloved son, hersh, and so many other innocent civilians, should have been saved long ago by a deal like this one especially since the framework

for today's deal has been in place since may of 2024. what do you say to them and others who argue this is a deal that could have been done months ago and not doing so cost lives? >> we agree 100% with the goldberg family and every other hostage family that feels the same way, because we feel exactly the same way. this is the deal that the president put on the table back in may. it was endorsed by the international community, and time and time again, hamas just kept throwing up obstacles and wasn't willing to negotiate in good faith. what changed is they're weaker now, more isolated and they're in more trouble so they're willing to make a deal. the families are right. this should have hapned a long, long time ago. frankly, the hostages shouldn't have been taken in the first place if mr. sinwar had broken e ceasefire was broken that d d. >> there are some who maintain there's something else that got

this deal over the line, as you probably know. president-elect donald trump's mideast envoy has been working on this for weeks in conjunction with your administration. there was this tense meeting over the weekend apparently between the president-elect's envoy and prime minister netanyahu and president-elect trump last week saying, quote, all hell will break loose if this doesn't get done before his inauguration. why did it take the president-elect's involvement to get this over the finish line? >> what really got us to this point was the isolation and the weakening of hamas. that's what really drove us to this point. but, without question, the president-elect coming in after his election and saying he supported this deal certainly helped. there's no question about that. look, i think we have to stop worrying about this whole credit business and who gets credit for what. there's plenty of credit to go around. the hostages don't care about who is claiming credit. the people in gaza don't care. they just want the war to end. and the hostages just want to come home. and that's what this deal will do. the next team will have to implement it, craig.

we got it over the finish line with of course in coordination with them as one team, as the americans expect us to do -- the american people expect us to do. now the new team will have to implement it over the coming weeks and months and that's why it was so critical for them to be a part of this negotiation process. >> by the administration's account there are three american hostages that are still being held alive. when can we expect they will be returned home? >> we do know that some of those americans will be in the first tranche, craig. the first tranche of hostages released in the initial six weeks will be those that are elderly, sick, wounded, civilian women, and we know there's a couple of americans that qualify in that tranche, and so they'll be coming out, and we expect to get the rest of our americans home in future tranches coming up. >> are we talking days or weeks? >> well, we hope that, if this implementation starts on sunday as scheduled, that hostages will start coming out immediately.

i couldn't give you a date certain for when the americans will come out, but certainly there will be some americans in this first tranche. >> admiral kirby, thank you for your time, sir. >> my pleasure. president biden touted that long-sought deal during his primetime farewell address to the nation. the speech aiming to shape his legacy after 50 years in politics, offering both hope and caution for america's future. nbc's chief white house correspondent, peter alexander, joins us with more. peter, good morning. >> reporter: laura, good morning. for president biden this was a valedictory speech, one of the youngest americans elected senator when he first came to washington. now, more than a half century later, he will leave on monday as the oldest president ever to serve. from behind the resolute desk one last time last night issuing a series of stark warnings about the future and touting his record. in his farewell address after five decades in politics, president biden looking to define his policy following four tumultuous years. >> every day i kept my

commitment to be president for all americans, through one of the toughest periods in our nation's history. >> reporter: the president vigorously defending his record leading the nation out of a global pandemic, restoring jobs after an economic crisis, and heavily investing in the nation's infrastructure and clean energy initiatives. with president-elect trump set to retake the white house, president biden highlighted the peaceful transfer of power. >> i wish the incoming administration success because i want america to succeed. >> reporter: still, he delivered a dire warning about what he called a dangerous concecentratn of power in the hands of very few, very rich people. >> an oligarchy is taking shape in america of extreme wealth, power and influence that literally threatens our entire democracy, our basic rights and freedoms and a fair shot for everyone to get ahead. >> reporter: another danger he warned, the growth of a.i. and big tech. >> americans are being buried under an avalanche of misinformation and disinformation.

the truth is smothered by lies told for power and for profit. >> reporter: with first lady jill biden, his son hunter, and vice president harris in the room, this word of thanks. >> she and doug have become like family and, to me, family is everything. >> reporter: after a lifetime in public service, the president calling on americans to defend our democracy. >> a nation where the strength of our institutions and the character of our people matter and must endure. now it's your turn to stand guard. >> reporter: while the majority of americans say they are dissatisfied with his presidency, president biden says it is going to take time for the full impact of all he accomplished to be felt. but he insisted the seeds are planted, laura? >> peter, thank you very much. also in washington, another busy day of confirmation hearings is on tap for key nominees to the trump administration. a host of cabinet picks making the rounds on capitol hill including the president-elect's choices for attorney general and secretary of state, who were in

the hot seat yesterday. nbc's chief capitol hill correspondent ryan nobles, has bebeen follong this. ryan, good morning. >> reporter: craig, good morning. a theme is emerging in these hearings. republicans remain supportive of trump's choices, while democrats are pressing these picks about where their loyalties lie. it is a crucial step in forming the cabinet that will implement donald trump's agenda when he takes office in just four days. >> do you swear that the testimony you are about to give -- >> reporter: a round robin of senate hearings for powerful posts across the federal government, headlined by trump's pick for attorney general, pam bondi, who tussled with democrats. while defending her connection to the incoming president -- >> i'm not going to be bullied by you, senator. >> -- of the united states of america, which was deeply disappointing. >> reporter: bondi, the former attorney general of florida, replaced trump's original pick, former congressman matt gaetz, when it became clear gaetz did not have the votes to be confirmed. she promised the panel that politics will not play a role in the justice department's decisions.

>> there will never be an enemies list within the department of justice. >> reporter: getting into a heated exchange with california senator adam schiff, when asked if she would investigate some of president-elect trump's political rivals including former republican congresswoman liz cheney. >> no one has asked me to investigate liz -- you're all so worried about liz cheney. do you know what we should be worried about? the crime rate in california right now is through the roof. >> please answer my questions. you are aware, ms. bondi -- >> reporter: bondi, who was involved in trump's efforts to overturn the 2020 election in pennsylvania, pressed on whether she would now acknowledge trump lost. >> who won the 2020 presidential election? >> joe biden is the president of the united states. >> reporter: later asked if she had doubts that biden had won. >> i accept, of course, that joe biden is president of the united i was on the ground in pennsylvania, and i saw many things there, but do i accept the results? of course i do. do i agree with what happened? i saw so much. >> reporter: loyalty was a

question for other potential nominees as well including john ratcliffe who has been tapped to run the cia. >> will you reassure your workforce that loyalty tests are not allowed and not encouraged in the cia? >> i will. >> reporter: and in a sign of loyalty, trump overnight making it clear that people recommended by republicans that are now his political enemies will not get jobs in his new administration calling on folks like liz cheney, mitt romney, nikki haley, and his former vice president, mike pence. craig? >> ryan nobles for us on the hill, thank you. let's turn now to the wildfire crisis in southern california. after more than a week, the weather is finally cooperating. crews hoping less wind today will lead to more progress against the largest blazes that have devastated los angeles. meantime, the reality of the long road to recovery is setting in for people across the region there. nbc's morgan chesky has the very latest for us. morgan, good morning. >> reporter: yeah, laura, good morning. and, for the first time since

these fires began, mother nature finally lending a hand. those 70-mile-an-hour winds that were forecast yesterday, fortunately never materialized. and now, as investigators pursue dozens of potential leads to find the cause, the calls for accountability are only getting louder. this morning a glimpse of recovery amid a week-long heartbreaking and relentless firefight. officials saying growth has slowed or stopped on both major blazes as evacuated families wait anxiously to return home. >> significant safety and infrastructure issues remain, including downed power lines, broken gas lines, hazardous materials, and unsafe water. >> reporter: but so many are starting from scratch. >> you have school today. >> reporter: the dale family waking daughters for a first day of classes at a brand-new campus after the palisades fire took bo their home and school.

their prior three-minute school commute now takes an hour from a friend's home but worth every second. >> we're just so happy to give them normalcy because they were so, so hapappy this rning. it's really nice. >> reporter: districts now scrambling to absorb 7,000 displaced students. >> this is an effort that's been extremely effective for the benefit of the students. >> reporter: calls for accountability growing. eaton fire survivors filing another lawsuiagainst southern california edison. in the palisades, 17 joining a civil lawsuit against the los angeles departme of water and power, claiming the water supply system servicing pacific pal palisades failed miserably. dan grigsby lost his home of 37 years. what do you say when you hear from officials that this natural disaster was out of anyone's control? >> yes, i can understand that response, but on an individual basis some homes, in my mind, could have been saved. >> reporter: for many, the plan for recovery is still uncertain.

in altadena, camille bragg's family lost four houses. but, for them, this community is forever home. >> we will rebuild. my grandmother worked way too hard to get us here for us to just let that go. we're going to continue her legacy. >> reporter: amid the on going recovery process, we're hearing about troubling incidents from authorities. san bernardino police arrested a man yesterday for alleged arson after they say he started a brush fire. fortunately they were able to get that under control relatively quickly. in the meantime, the epa is pledging a 500-person team to come to the fire zone and assist in the on going clean-up efforts of all of those hazardous materials. laura? >> it's going to be a long road ahead, morgan. thank you. >> they are dealing with so much out there. one of the things they did not have to deal with yesterday at least in terms of the intensity, those winds, mr. roker. good morning to you. well, good morning, guys.

good morning to you. the winds right now fairly calm, so this morning that will continue, which is great news, and then we look for an increase by monday, unfortunately. right now briefly warmer conditions out west. chilly highs here in the east. and that warmth for a brief moment will hang in there. billings at 46. memphis, 54. boston, norfolk, all below average. then we move tomorrow, still stays a little warmer than average with temperatures making their way to the east, but then, boom, we drop the hammer. minneapolis by monday, minus 4. those are air temperatures. 10 in champaign. d.c. on inaugural day, 25. and then we go into the mid part of the week, and you can see those temperatures just plummeting. windchills make it feel even worse, like below zero. in new york, chicago and kansas city. we're going to get to your local forecast in the next 30 seconds.

n you file by 2/18. all tax forms all 100% free now this is taxes. file free in the app by 2/18 when you switch to turbotax do-it-yourself. advisory will be in effect for these areas shaded in blue until 9:00. that includes santa clara valley, the tri-valley to the delta, as well as some of our north bay valleys. temperatures are down to freezing, even below freezing now in danville at 30 degrees. and after that cold start, we're headed for the upper 60s again today, and then back down to the 30s tonight. an weather. guys? thanks, buddy. still ahead, turmoil for southwest airlines.

one of its pilots arrested for allegedly showing up drunk for a flight as the airline also comes under fire for those chronically delayed flights. tom costello is all over this one for us. plus, a major health move by the fda, years in the making when it comes to what you eat and drink. we're going to take you inside the decision to ban red dye no. 3, something used in everything from candy to shakes. but first, this is "today" on nbc.

coming up, the road to the super bowl. is surnd is under way and we are kicking off your way to the commercials. >> we'll do that after the local news. (♪♪)

a very good morning to you. it is 726. i'm laura garcia. here's a look at our top stories. a cry for help from the city of vallejo to help solve the shooting of a little girl on bob redell. later this morning at 11:00, the city of vallejo are talking about the mayor and the polilice deparent. they're going to hold a news conference to address the tragic shooting of a young girl from this past weekend who remains in critical condition, and to ask the public for help in trying to find the person or persons responsible for this. police say this is sad and senseless. this past sunday night, around 830, there has been what has been described as a gun battle in vallejo's crest neighborhood. two parties shooting at each other. a mother and her young daughter happened to be driving through that area when one of the bullets hit the young girl. her mother raced her to the hospital where the child, according to our last report, remains in critical condition and ginger conejero saab in san francisco, authorities have arrested pulitzer prize winning editorial cartoonist darren bell for possession of child pornography. that happened

yesterday in sacramento. detectives located a total of 134 videos of child pornography that was linked to an account that was owned and controlled by bell. they also found ai child pornography at his home. he is currently held on $1 million bail and is scheduled to appear in court tomorrow. let's get a look at that forecast. another chilly start kari a chilly start, but a mild day with highs reaching into the mid to upper 60s and a lot of sunshine, but tomorrow will be a little bit cooler with highs in the upper 50s. a few more clouds and breezy winds and we'll see that into the weekend. laura. all right. thanks, kari. don't forget to join us for today in the bay live streaming newscast at 8 a.m. coming up, we'll show you the veterans helping those impacted by the l.a. county wildfires. join us on roku,

how does craig dance?

>> oh, man. >> what would the dance be called if it had a name? please show us the dance. >> i just got the job. ♪ ♪ >> from the end zone? from the end zone? ♪ >> oh! that's the pony. the pony dance. i like the pony. >> oh, yeah. >> paul revere? >> ride the pony. >> so i'm glad they edited -- good, they stopped it there. >> wow. >> there's so much to say. >> running man. >> where to begin. >> you'll have to turn in your black card. >> i said the same thing to quest last night. please don't take my card because quest is on the committee. i appealed and he said i could still come to the barbecue. >> good for you for having a little fun on late night. i thought it was fun.

i enjoyed it. and i liked that you said, i hate dancing at weddings. that's my biggest -- i hate it. but that dance, that little genuine ride the pony, any genre, any occasion. >> that's what i said to laura this morning. >> that's why they didn't tell up in the pre-interview you would have to dance. they wanted to see the moves. >> welcome back. 7:30. kudos to savannah guthrie, she powered through our visit with jimmy last night, but her entire family has been sick all week, and finally s.g. got it. she's better, she's on the mend. >> we hope she's better soon. meantime, there's a lot to get to starting with some alarming stories tied to flying. a southwest airlines pilot removed from the cockpit and arrested ahead of a flight in georgia after he allegedly showed up to work intoxicated. >> nbc's tom costello covers aviation and joins us with more on that but also more on the new federal lawsuit from the d.o.t. accusing southwest of operating chronically delayed flights. tom, good morning. >> reporter: yeah, not a good

day for southwest yesterday. let's begin with that pilot. we're still learning more today about why police felt they needed to board that flight, and the flight was delayed some five hours after police took that pilot into custody. it happened on southwest flight 3772 bound f chicago midway. >> my husband kind of looked over, that's odd. there's a police officer on the plane. >> reporter: passengers patti and edward capturing this photo as police boarded the plane wednesday at savannah hilton ad international airport arrested 52-year-old pilot david allsop for allegedly driving under the influence that according to the chatnam sheriff's office. removing him from the plane after they say officers appeared to surge the cockpit. >> and when they walked out with the pilot, my first comment to her was, he's drunk. his face was red. he looked like he had been out or tired or just hadn't slept. >> reporter: a source with knowledge of the situation tells nbc news a tsa officer believed he or she had smelled alcohol and informed police per their

protocol. >> when you walk through security, those people are trained to recognize any potential impairment. there's a lot of checks and balances. >> reporter: southwest airlines says it's aware of the situation, apologizing for the disruption, writing, the employee has been removed from duty and customers were accommodated on other flights. under the faa so-called bottle to throttle rule, pilots are supposed to wait at least eight hours after their last drink before flying or if they have a blood alcohol reading greater than 0.04. it comes as the d.o.t. is accusing southwest of allegedly illegally operating multiple chronically delayed flights in 2022 that resulted in 180 flight disruptions. the d.o.t. says the airline was responsible for more than 90% of the disruptions. in a statement southwest writes, it's disappointed the department filed suit on flights from more

than two years ago, adding, last year southwest led the industry by completing more than 99% of its flights without cancellation. back now to the pilot who was arrested for allegedly being intoxicated. we are waiting to hear from the sheriff's department when the first court appearance might be and also whether mr. allsop has an attorney. bond of $3,500. back to you. >> tom costello from reagan national airport, thank you. >> leave the drinking to us back there. coming up, actress eva longoria will help shine a line on second responders who are helping families both recover and soon rebuild. first, vicky nguyen is taking a closer look at the decision to ban a controversial red dye found in many popular foods, candy, even medicines. hey, vick. >> good morning. laura, craig, carson. yeah, the fda will ban it, in sausage and vegetarian meats. i'll have everything you need to know next on "today."

some things should stand the test of time. long-lasting eylea hd could significantly improve your vision. more people on eylea hd had no fluid in the retina compared to those on eylea at 4 months. eylea hd is the only wet amd therapy that helped 8 out of 10 people go up to 4 months between injections after 3 initial monthly treatments. if you have an eye infection, eye pain or redness, or allergies to eylea hd, don't use. eye injections like eylea hd may cause eye infection, separation of the retina, or rare but severe swelling of blood vessels in the eye. an increase in eye pressure has been seen. there is an uncommon risk of heart attack or stroke associated with blood clots. the most common side effects were blurred vision, cataract, corneal injury, and eye floaters. and there's still so much to see. if you are on eylea or a similar type of treatment, ask your retina specialist about eylea hd today for the potential for fewer injections. whaaat??

it's super hero day at school... ♪ tiktok song ♪ sfx: [tea kettle] sfx: [ding!] ♪ l'eggo with eggo. can we... ♪♪ ♪ hit it! ♪ ♪ (“it takes two” by rob base and dj e-z rock.) ♪ how will earning unlimited cash back make you feel? [card reader beeps] ♪♪ well, a little like this. ♪♪ and like this. ♪♪ it takes two to feel the joy. [card reader beeps] earn unlimited 2% cash back. 1% when you buy, and 1% as you pay with the citi double cash® card. ♪♪ ♪♪ ♪ hit it! ♪ ♪♪ here's to getting better with age. here's to beating these two every thursday. help fuel today with boost high protein, complete nutrition you need, and the flavor you love. so, here's to now... now available: boost max! inez, let me ask you, you're using head and shoulders, right?

only when i see flakes. then i switch back to my regular shampoo. you should use it every wash, otherwise the flakes will come back. —he's right, you know. is that tiny troy? the ingredients in head and shoulders keep the microbes that cause flakes at bay. microbes, really? they're always on your scalp... but good news, there's no itchiness, dryness or flakes down here! i love tiny troy. and his tiny gorgeous hair. make every wash count! and for stubborn dandruff, try head & shoulders clinical strength. patients who have sensitive teeth but also want whiter teeth they have to make a choice one versus the other. sensodyne clinical white provides two shades whiter teeth as well as providing 24/7 sensitivity protection. patients are going to love to see sensodyne on the shelf. [distant helicopter getting closer] as well as providing 24/7 sensitivity protection. (girl) dad! [helicopter continues] (woman 1) what is that?

♪ (pilot 1) verizon transport echo charlie entering cleveland. (pilot 2) verizon transport approaching new york. (pilot 3) verizon transport alpha kilo on approach to chicago. (grandma) what the...? (pilot 4) verizon transport on approach to philadelphia. (man) yo! (pilot 5) verizon transport oscar hulu entering san francisco. (woman 2) ahhhhh! do you see it? (vo) verizon is bringing the super bowl to 30 cities across the country, with an experience like no other. ♪ verizon super bowl fanfest, right on your home field. you in? get your tickets today. visit verizonfanfest.com. (america ferrera) some people think it's impossible for a snack to be delicious and full of protein. but it's possible to be two things at once. like today i'm business... and i'm casual. (vo) yoplait protein. 15 grams of protein and it tastes so good. tap into etsy for home and style finds

like custom shelving for less than 50 dollars to make more space. or linen robes under 75 to get you cozy. for affordable pieces to help you welcome big changes, etsy has it. ♪ we are back, 7:39. on "in-depth today" a major change in the works for many popular snacks and drinks that are sold here in the united states. >> yeah, citing health concerns, the fda is now banning a controversial dye from our foods, medicine and even supplements. >> here with everything you need to know is nbc's vicky nguyen. good morning. >> good morning, guys. red dye no. 3 is used in thousands of food products to give them that bright red color,

but it has been linked to cancer in animals, and there are concerns it can even affect behavior in children. now food makers have two years to remove it from their products. the fda putting the brakes on red dye no. 3, an ingredient added to candy, cakes, cereal, and many other food and drink products giving them their vibrant cherry red color. it's no longer approved for use in food or dietary supplements, a move that has experts and consumers cheering. >> it is totally unnecessary, and we don't need the chemicals. >> i know it's only one dye and there are so many others out there, but that is a step. i'm so happy. >> it's a great step for consumers and public health. >> reporter: the switch long overdue according to the principle scientist for food additives at the center for science in the public interest. the group launched a petition in 2022 calling on the fda to ban the red dye, which is found on ingredient labels under several different names. it's currently used in a wide

variety of foods and medicines including frozen desserts, colored beverages, protein shakes and meats. it's also added to color pain relievers, antidepressants and heartburn meds. why is this ban a victory for consumer health and safety? >> red 3 is a food dye that has been known to cause cancer in animals. >> red 3 was approved in 1907, for use in foods. made from petroleum. the fda first learned red 3 was potentially cancer causing after a study in the 1980s that found tumors in male rats exposed to high doses of the dye. the agency says there has been no link between red dye 3 and cancer in humans. a 2021 california study looking at artificial dyes including red 3 linked the dyes to hyperactivity and restlessness in some children. in a statement the international association of color manufacturers telling nbc news it remains steadfast in its commitment to upholding the highest safety standards, adding our members will continue to

comply with fda regulations. advocacy groups applauding the ban's health benefits to kids. >> it's such a move in the right direction. >> reporter: in the meantime health experts say don't throw out what's in your cupboards but take note of what you buy next. >> if you have christmas cookies on your shelf that have red dye on them, it's okay to eat those. but when you go to the store next time, reach for the red apple instead of reaching for the bag of red candy. >> interesting, vicky, should we be worried about other dyes? >> they cited that 2021 california study that didn't just look at red dye no. 3 but other dyes and these days found the link to hyperactivity and attention in kids. they say these days there's so many ways to create colors from natural sources. it's a reminder for consumers, look at the ingredient labels. what exactly are you ingesting? how often have you putting these chemicals into your body. they hope this is the first step

for the fda to put into your food for cosmetic reasons. they're not nutritional. >> i looked at the back of some gummies. >> a lot of dyes in there. >> thank you. appreciate it. one thing that is not artificial, pure organic, the forecast. >> well, actually i have just come away interest the fact that vicky and laura were using gummies last night. >> abundant sunshine mid sections of the country, snowy around the great lakes. and we have sunshine through the southeast. winds dying down right now in parts of southern california. that's what's going on around the country. here's what's happening in your we are going to see lots of sunshine. it's a cold start but will be warming up nicely going into the afternoon, but a lot of us walking out the door to freezing temperatures. it's 32 in pleasanton, 30 in danville and 32 in sonoma and in santa rosa. but after this cold start, it will be in the upper 60s for

today with lows in the upper 30s again tonight. and the next >> and that's your latest weather. >> for the record, my gummies are pure organic. >> i think thou dost protest too much. >> a jump on "popstart." to save me, please. cue the music. i have a good one. a documentary about the making of "we are the world" that just scored a major win. ♪ we are the children ♪ >> i received this call from harry bellefonte, and he wants to do some kind of a song for famine relief in africa. basically what he said was it i need you. >> we just thought we would pull together as many artists as we could and figure it out. >> according to new data, the greatest night in pop was the most watched music documentary last year -- sorry, taylor -- 1 billion minutes streamed. netflix released the documentary last january. it features interviews with music legends behind the iconic

song, lionel richie, and this bruce springsteen, huey lewis. of course, this would never happen today because you don't physically need to be in the same place to record the song which is why this documentary is so good. >> to me it's my favorite. >> it's great. >> of all time. >> i've watched it a couple times and it is, to your point, absolutely fantastic. i wonder if it couldn't happen today because of the egos. >> they put a sign up that said check your ego at the door. a story why prince wasn't a part of that night alone is worth seeing. >> really amazing. more big news from that report, who is the most streamed songwriter of the year. stick around to find out about that. plus, jenna is in the house coming up with a good "morning boost." we look forward to that right after this. -speed wifi on the road. save more than $650 over at&t and verizon. plus, hurry and get a free 5g phone. so save big and stay connected

with gig-speed internet and mobile. from home to hotspots, this new year, it's all about savings on gig speeds. visit xfinity.com/gigsavings today. type 2 diabetes? discover the ozempic® tri-zone. i got the power of 3. i lowered my a1c1c, cv ris and lost some weight. in studies, the majority of people reached an a1c under 7 and maintained it. i'm under 7. ozempic® lowers the risk of major cardiovascular events such as stroke, heart attack, or death in adults also with known heart disease. i'm lowering my risk. and adults lost up to 14 pounds. i lost some weight. ozempic® isn't for type 1 diabetes or children. don't share needles or pens, or reuse needles. don't take if you or your family had mtc, men 2, or if allergic to it. stop taking and get medical help right away if you get a lump or swelling in your neck, severe stomach pain, or any of these allergic reactions. tell your provider if you plan to have surgery or a procedure, are breastfeeding, pregnant, or plan to be. serious side effects may include

inflammation of pancreas, gallbladder problems, or changes in vision. call your prescriber if you have any of these symptoms. taking with a sulfonylurea or insulin may increase low blood sugar risk. common side effects include nausea, vomiting, diarrhea, stomach pain, constipation. some side effects lead to dehydration, which may worsen kidney problems. ving with type 2 diabetes? ask about the power of 3 with ozempic®. some people just know they could save hundreds on car insurance by checking allstate first. okay, let's get going. can everybody see that?

like you know to check your desktop first, before sharing your screen. ahh..that is not. uhh, oh no. no no no. i don't know how that got in there. no. that, uhh. yeah, checking first is smart. okay, uhh. everybody get out. so check allstate first for a quote that could save you hundreds. you're in good hands with allstate. (vo) struggling with moderate to severe crohn's disease or ulcerative colitis? you're in good hands talk to your doctor about #1 prescribed entyvio, offering two maintenance options, including the entyvio pen. infusion and serious allergic reactions can happen during or after treatment. entyvio may increase risk of infection, which can be serious. pml, a rare, potentially fatal brain infection cannot be ruled out. tell your doctor if you have an infection, flu-like symptoms, sores, or are prone to infections. liver problems can occur. entyvio. relief. remission. for real. ♪entyvio, entyvio, entyvio♪ (mom) let me see my new grand-dog! (mia) say “hi grandma”! (mom) you're feeding him, blue buffalo, right? (jack) nah, we got purina one. it's all the same stuff.

(mom) not really. blue life protection formula's got deboned chicken, chicken meal, brown rice, oatmeal, barley... (mia) well purina one has chicken, rice flour, corn gluten meal, whole grain corn, chicken by-product meal... (jack) [laughing] looks like we're switching to blue! (vo) switch to blue. and feed your dog like family. dry... tired... itchy, burning... my dry eye symptoms got worse over time. my eye doctor explained the root was inflammation. idra was made for that, so relief is lasting. xiidra treats the signs and symptoms of dry eye disease. don't use if allergic to xiidra and seek medical help if needed. common side effects include eye irritation, discomfort, blurred vision, and unusual taste sensation. don't touch container tip to your eye or any surface.

before using xiidra, remove contact lenses and wait fifteen minutes before re-inserting. dry eye over and over? it's time for xiidra. we're back. jbh is here just in time for "the boost." >> let's boost it. this is for you, carson. we know the bills' fans can throw a tailgate party, but how about bringing all that bills mafia energy to your wedding day. one venue in upstate new york is offering a special bills mafia wedding package celebrating buffalo's beloved team. here's what's included, guys. 59 guests in honor of the year the bills were founded, tim hortons coffee, an open bar with labatt beer and d you needhe food of the region, buffalo wings, so we think we found two people who would love this one. check it out. >> i vow to be truthful with

you, to share with you my honest self inside and out and to hold no secrets -- but not always -- sometimes i may have to hold on to a secret bonus gift to give you during our ceremony. we're going to see the bills. >> no! no! no! oh, my god! >> i mean -- >> wow. >> bills tickets -- >> that could go either way. >> but too bad they planned that wedding before knowing about th bills mafia plan. >> true. >> you know what i'm saying? >> those were tickets to a game? >> those were tickets to a game. >> she was that happy? >> that happy. >> no, what are you doing? we're getting married. >> no, no -- >> she's just going to a game and she's thrilled. she's a bills' fan. that's how bills' fans are. >> all bills' fans are like that. >> they are. >> cut from a different piece. >> shoutout to molly devine, somebody you and i both know. >> yes. >> she would have done that. guys, beyonce has done it, so has post malone. who is ready to go country? we'll have that next on

"popstart." >> and some of those super bowl ads after your local news. e youe you can afford this? let me see... alright. that's a big purchase! relax! i got pre-qualified and shopped by my monthly budget so i know it's a good decision. unlike jenny's new piercing... [gasps] get pre-qualified. shop within your budget. carmax. (vo) on average, we spend 93% of our lives indoors. shopso chances are,dget. if you spend just one morning like this, they'll never forget it. life happens out there. ♪

when my hair started to thin, i thought, am i going to have any hair left. after i gave birth, my hair wasn't even thinning. it was gone. when i spoke to my dermatologist, he immediately pointed me in the direction of nutrafol. it's 100% drug free and clinically tested. within 3 months, my hair was fuller. its' longer, it's so much thicker. i had more scalp coverage. it's so nice to be noticed for my hair after hiding it for so many years. start your hair growth journey at nutrafol.com

when we started feeding bogie the farmer's dog, he lost so much weight. pre-portioned packs makes it really easy to keep him lean and healthy. in the morning, he flies up the stairs and hops up on my bed. in the past, he would not have been able to do any of those things. with so many choices on booking.com there are so many tina feys i could be. so i hired body doubles to help me out. splurgy tina loves a hotel near rodeo drive. oh tina! wild tina booked a farm stay to ride this horse. glenn close?! with millions of possibilities you can book whoever you want to be. that's my line! booking.com booking.yeah with moderate to severe plaque psoriasis my skin was no longer mine. my active psoriatic arthritis joint symptoms held me back. don't let symptoms define you...

emerge as you, with clearer skin. with tremfya®, most people saw 100% clear skin... ...that stayed clear, even at 5 years. tremfya® is proven to significantly reduce joint pain, stiffness, and swelling. serious allergic reactions and increased risk of infections may occur. before treatment, your doctor should check you for infections and tb. tell your doctor if you have an infection, flu-like symptoms or if you need a vaccine. emerge as you with clear skin. ask your doctor about tremfya®. ♪♪ good morning. it's 756. i'm laura garcia. and i'm marcus washington. happening now. registered nurses are protesting outside of numerous california hospitals today in the bay's kris sanchez is live for us

outside of good samaritan hospital in san jose. so, kris, tell us more about the day of action there. well, good morning to you, marcus and laura. so good samaritan is just one of the hospitals where nurses will protest. here. they're trying to draw attention to their upcoming contract negotiations that will happen this year. now, nurses will also protest outside other hca facilies. sutter health, uc health and kaiser permanente facilities from san jose to san francisco, oakland, walnut creek and vallejo, and also acros the state. the california nurses association wants to draw attention to nurse to patient ratios. a lack of workplace violence prevention plans, and policies to address the use of artificial intelligence. they say this will keep qualified nurses on the job. so far, only kaiser permanente has responded to our request for comment. they say patients won't feel an impact. we all feel the cool temperatures. if you walk outt the door right now. kari has got a look at our forecast. the frost advisory continues for another hour for these areas shaded in blue. and we've seen a lot of these temperatures

dipping near or even below freezing. we're at 32 now in pleasanton, 35 in south san jose and 32 in sonoma and santa rosa. so even if it's not freezing, you may still have some frost on elevated surfaces. but our highs today head back to the 60s and it will be a nice afternoon with lots of sunshine and a light wind. back to you. thanks, key. make sure to join us for today inhe bay live streaming newscast. starting in just minutes, we'll discuss the reason scientists believe we won't be making food waste reduction goals. join us on roku, pluto, and other streaming platforms.

it's 8:00 on "today." coming up, deal.

israel and hamas reaching a ceasefire and hostage agreement. >> today success has arrived. >> amid new attacks overnight. so what happens now? we're live with the latest. then, helping hands. we're shining a light on the california residents coming together to help their community in need alongside actress eva longoria. >> once these fires are put out, this is the community that's going to rebuild los angeles. >> inside their important mission. and super sized -- >> personally, i like the one with the chip. >> insightful. >> i think they all had chips. >> major star power, laughs, and surprises. why this year is set to be an even bigger one for those super bowl ads. >> you and i both know this -- >> your first look at the highly anticipated spots coming right up. >> yes! all that plus chappelle returns to "snl." >> this saturday, dave's back. >> elphaba in the spotlight.

♪ it's me ♪ a major announcement from kenny chesney. ♪♪ >> the country star stopping by studio 1a to tell us all about it "today," thursday, january 16th, 2025. ♪ feeling good ♪ >> from flintstone, georgia. >> celebrating sweet 16. >> hi to our friends. >> girls trip from iowa. >> good morning to my girls in whites field, kentucky. >> celebrating two years cancer free from fort pierce, florida. >> hi to my mom watching in peabody, massachusetts. >> here for gi's retirement. welcome back to "today" on this thursday morning. thank you so much for joining us. a good little crowd outside as we start to roll into the

weekend. we're going to head out in just a bit. laura jarrett is in for savannah. s.g. is a little under the weather. >> she's trying to recover from the dance moves you put on "fallon" last night. >> is that what it is? you know what, we're not going to see those dance moves again. we'll tell you about them later. let's get to your news at 8:00. right now, we are going to start with that breakthrough in the middle east. israel and hamas agreeing to a ceasefire paving the way for an end to 15 months of fighting. but overnight some new air strikes and accusations potentially threatening that deal. nbc's chief foreign correspondent richard engel is in jerusalem. he has the very latest for us. richard, good morning. >> reporter: good morning, craig. already signs of how difficult this deal is going to be to actually implement. the two sides said that they made this deal, but this morning the israeli government was supposed to formally ratify it, but israeli prime minister benjamin netanyahu postponed a

meeting of his government after he accused hamas of, in the last second, adding new clauses, changing the deal. hamas said it did no such thing and accused netanyahu of looking for excuses so that he could back out of the deal. the two sides, however, have not said that they are walking away, so at this stage it does seem like the deal is going forward. already some celebrations in gaza, but there have also been air strikes in gaza with dozens of people killed. palestinian medical officials say many of them included women and children. so it seems, craig, like rigigh until the very end the two sides are going to be arguing and fighting. and the first hostages could come out, if everything goes forward, on sunday. >> all right. richard engel for us there in jerusalem. richard, thank you. some new developments this morning on that looming tiktok ban now just three days away. the biden administration is considering ways to keep tiktok available in the u.s., even if

this ban proceeds. that's according to three people familiar with the discussions. meantime, president-elect donald trump is also said to be exploring options to preserve the popular app. last week the supreme court heard oral arguments as the company tries to challenge this ban. but so far the high court has not made a ruling. now to the long road to recovery for so many folks in the greater los angeles area with multiple wildfires still burning in the region. this morning people from all walks of life are joining together to help gather and distribute resources to those impacted the most. nbc's jacob soboroff is in altadena, california, once again with more on the second responders. jacob, good morning. >> reporter: craig, good morning to you. yeah, once those first responders are gone from scenes like this, it's people known as second responders, often day laborers and low-wage workers, who me in and start this cleanup and recovery effort, and that is exactly who eva

longoria, with her massive megaphone and platform is looking to lift up this morning. when the wildfires in california begin to subside, a second wave of crucial work begins. >> we haat least 500 to 1,000 volunteers. >> reporter: so we're talking thousands over the course of the week? >> yes, yes. >> reporter: volunteers at the pasadena community job center here around the clock. >> this is where people come and pick up the tools. >> reporter: cleaning up debris and donating goods. what would you normally be doing if you weren't here right now? >> laundry. >> reporter: at home? >> yeah. >> reporter: among those stepping in to help actress and activist eva longoria. when she joined jenna in studio 1a earlier this week, her mind was also on the people here in her hometown of 25 years. >> we're talking about first responders and all of these firefighters and everybody is out ere, but then there's going to be second responders, people who are going to rebuild these communities. >> reporter: those second responders are often day workers who come to the pasadena job center run by the national day

laborer organizing network and co-executive director, pablo alvarado. >> we've done it from katrina to andrew, everywhere in this country day laborers have always been there to lend a hand. >> reporter: longoria has donated $50,000 to support them and her foundation, with the courage and civility award has pledged $1 million to support relief efforts. >> i want to make sure that we have some sort of support system that is something they can fall back on whether you're rich, poor, documented, undocumented, republican, democrat, everybody is suffering. to see so many people come together and throw that all out the window, that's what i want people to see. >> reporter: we went with her as she hit the streets herself with the day laborer volunteers crews. why are you doing this? >> because it's needed. it's needed. the city doesn't have the resources to come and do -- to clean up as needed before this starts another fire, so all of these day laborers, all of these people here donating their time

and their talent to make sure this neighborhood is safe and doesn't get burned again. >> reporter: to kick start rebuilding and to bring people together as a community picks up the pieces and begins to heal. >> once these fires are put out, this is the community that's going to rebuild los angeles. >> reporter: i was watching when eva said to jenna a couple mornings ago how important it was for her to shift the focus from the affluence and the hollywood stars in places like the palisades to those workers that are going to be central to this recovery effort, that is what she is doing. she is not only putting her money where her mouth is, but she's also out here in the streets working on this all in an effort to make sure the spotlight is on the people who are often on the margins of society but are going to be critical to rebuilding efforts just like this one, you guys. >> we forget about the second responders. thank you. thanks for shining the light on it. appreciate you, buddy. >> reporter: thank you. blue origin launched its massive rocket on its test flight this morning for jeff bezos' space company named after

the first american to orbit earth, the new glenn rocket blasted off from cape canaveral in florida. the 320-foot rocket ultimately making its way into orbit as part of a long-awaited debut mission. blue origin attempted to land the rocket's booster on a barge in the atlantic ocean, but the booster was lost during re-entry through the atmosphere. all right. we're almost at that time of the morning we do a little "popstart." let's see what carson is working on. what you got, buddy? i showed you that scene where timothee chalemet might have landed in a little hot water. we'll explain coming up. >> that's no good. plus, from fan contests to celebrity prizes, it's said to be a huge year for super bowl ads. kaylee hartung is here with a first look at what you can expect right after this.

like eye pain, vision changes, or blurred vision, joint aches and pain, or a parasitic infection. don't change or stop asthma or other medicines without talking to your doctor. ask your child's doctor about dupixent. (school bus stops) (silence) pop-tarts. crazy good. (♪♪) ahhhh. we're no one hit wonder. (♪♪) allow us to reintroduce ourselves...folgers. (♪♪) tap into etsy for home and style staples to help you set any vibe. from custom lighting under 150 dollars to vintage jackets under 100. for affordable pieces to help you make a fresh start,

etsy has it. alright, we got your home and auto bundled and you saved hundreds. that's nice, with the economy and all. what's the economy? you got your supply, and you've got your demand. but that -- but see -- but that's supply-side economics -- i'll just look it up. -self-starter. -mmhm. my moderate to severe crohn's disease... ...and my ulcerative colitis symptoms... ...kept me... ...out of the picture. now... ...there's skyrizi. ♪i've got places to go...♪ ♪...and i'm feeling free♪ ♪control of my symptoms means everything...♪

♪...to me♪ ♪control is everything to me♪ and now... ...i'm back in the picture. feel significant symptom relief at... ...4 weeks with skyrizi. skyrizi is proven to help deliver remission... ...and help visibly improve damage.... ...of the intestinal lining at 12 weeks and 1 year. don't use if allergic. serious allergic reactions,... ...increased infections or lower ability to fight them may occur. before treatment, get checked for infections... ...and tb. tell your doctor about any... ...flu-like symptoms,or vaccines. liver problems leading to hospitalization... ...may occur when treated for crohn's or uc. ready to get... ...back in the picture? ask your... ...gastroenterologist how to take control of your crohn's... ...or uc with skyrizi. ♪contl is everything to me♪♪ abbvie could help you save.

the first time you try bounce, it hits you. yo laundry feels way fresher, softer. so you start to wonder. if i put a sheet of bounce on the finance guy, will it make him softer? bounce can't do it all but for better laundry, ♪ put a sheet on it with bounce. ♪ and now we meet, the new reese's big cup with chocolate lava. ♪♪ which obviously comes from the reese's volcano, that flows with ooey, gooey, melty chocolate lava. ♪♪ i'm no geologist but that looks pretty darn good. [♪♪] looking for better hydration at half the price? i'm no geologist try curél ultra healing lotion. the dermatologist-tested formula contains an advanced ceramide complex, and provides 2-times more hydration at half the price. try curél. (grandpa) i'm the richest guy in the world. (man 1) i have time to give. (man 2) i have people i can count on. (grandma) and a million stories to share. (vo) the key to being rich is knowing what counts.

gum problems could be the start of a domino effect parodontax active gum repair breath freshener clinically proven to help reverse the 4 signs of early gum disease a toothpaste from parodontax, the gum experts. okay everyone, our mission is to provide complete, balanced nutrition for strength and energy. yay - woo hoo! ensure, with 27 vitamins and minerals, nutrients for immune health. and ensure complete with 30 grams of protein. (♪♪) if you take or have taken humira for moderate to severe crohn's disease or ulcerative colitis and still have symptoms... you don't have to settle. ask your gastroenterologist if switching to rinvoq is right for you. it's one of the latest treatments from the makers of humira. rinvoq works differently than humira and may help. rinvoq is a once-daily pill that can deliver rapid symptom relief, lasting steroid-free remission, and helps visibly reduce damage of the intestinal lining. rinvoq can lower ability to fight infections.

before treatment, test for tb and do bloodwork. serious infections, blood clots, some fatal; ...cancers, including lymphoma and skin; serious allergic reactions; gi tears; death; heart attack; and stroke occurred. cv event risk increases in age 50 plus with a heart disease risk factor. tell your doctor if you've had these events, infection, hep b or c, smoked, are pregnant or planning. don't take if allergic or have an infection. rapid symptom relief and lasting steroid-free remission are possible with rinvoq. ask your gastroenterologist to switching to rinvoq is right for you. you could pay as little as $0 per month. ♪ ♪ we're back at the bud bowl and here comes the play. >> bud light really needs a first down here. >> give me a light. >> bud light! >> this bud's for you, pal. >> 23 on blue. hut-hut. >> quick pitch to bud. he pitches it back to bud. a flea-flicker. he's open! touchdown! no complaints from that man.

>> biggest star in the late '80s, bud mckenzie. we're going back there. legendary ad. the original bud bowl in 1989. >> love to see that. >> the countdown is on now to this year's crop of commercials and this morning we are getting the inside scoop on what you can expect. >> the super bowl is about a month away, but we're already getting a sneak peek. kaylee hartung is here with a preview. >> guys, it seems like we say this every year and every year it bears to be true, so i'll say it again. super bowl lix could be the most watched game ever and, of course, some viewers will be tuning in just for the commercials. brands are teasing ahead to their game day ads saying you can expect major star power, a ton of laughs, and some big surprises. ♪ every super bowl comes with super-sized ads. and this year some major players are going all in hoping to score big with viewers. doritos bringing back its famous crash the super bowl contest, crowdsourcing ideas from the public. what do we think about the commercials?

>> personally, i like the one with the chip. >> insightful. >> i think they all had chips. >> reporter: with one of these three finalists now set to receive a million dollar payout for the winning ad, companies like fanduel also teasing ahead to the big game with some trusted fan favorites, setting the stage for manning vs. manning. >> the fanduel kick of destiny three is my destiny, peyton. you and i both know this.others pringles and go >> not if i make it first. >> reporter: while others, like pringles and go daddy are keeping fans guessing. >> so many of these commercials, you know, they're treated like movivies. we get the trailer and then we get the actual commercial. >> reporter: why are these spots so coveted year after year? >> the nfl is just so popular. they have cast such a wide net. yes, taylor certainly has helped with that, no question. it's rare that we have an event like this where you know pretty much everybody is watching. >> reporter: the demand for airtime during this year's game

unprecedented. fox reportedly selling out all ad slots for super bowl lix in november. a 30-second spot going for a whopping $7 million. >> that's just the cover price. the budgets end up being really similar to like a small movie. >> reporter: but for so many companies, the steep price is well worth the investment. anheuser-busch, known for its quintessential beer commercials, says it's returning to the super bowl this year with five different ads running a total of three minutes. also hoping to see green, newcomers like ritz and duracell both entering e stadiufor the fit me with highly anticipated ads. though most commercials still remain tightly under wraps, experts say to expect major star power and ensemble casts, a winning formula behind some of last year's most popular ads like uber eats. >> remember when you used to be a pepper lady? >> wasn't it the sisters?

>> and hellmann's. >> you lasted longer than most. >> reporter: returning brands like reese's giving a glimpse of their super bowl spot, promising to deliver another unforgettable comedic experience that will have people buzzing on the big day. and there's been such high demand for these commercial slots. fox reportedly has a wait list about a dozen brands long in case plans change or someone drops out before the big game, and ralphie from "usa today" says another component to the winning formula when it comes to these commercials, that's an ad that really pulls at the heart strings. it can be harder to do. i don't know if you remember farmer's dog a couple years ago, the girl growing up with her dog, that bond, the tears forming in your eyes. >> those anheuser-busch ads with the clydesdales and dogs -- >> classic. >> they get me misty-eyed. >> i think in the world we're in

today who doesn't need some joy, feel something. >> i love watching them. >> i want to see the dunkin' part two. >> whassup, bring those back. thank you, kaylee. >> thank you. all right. to al now for a check of the weather. >> i still like to be surprised. they put them out so early. we have some snowy conditions around the great lakes. above average highs in the plains. that will change rapidly. abundant sunshine in the mid section ofhe country. and tri

>> all right. that's your latest weather. best time of the morning. lots to get to today in "popstart." thank you, uncle al. we'll start with taylor swift. you can go ahead and cue the music. we teased this during our sneak peek. a new data report out on global music streaming. not a huge surprise that taylor scored the win for the most streamed songwriter worldwide. when it comes to pop in the u.s., this one is for the girls. women absolutely crushed the charts this past year winning seven of the top ten spots. after taylor, we saw billie eilish, sabrina carpenter, ariana grande, olivia rodrigo. those five artists accounted for nearly 27 billion minutes streamed, so shoutout to them. next up, timothee chalamet, as teased, we talked about this yesterday, earlier this week the big star pulled up to the london premiere of "complete unknown" his bob dylan movie, one of those rentable lime bikes. sad news for the environmentally aware actor in an interview with

a french talk show, he ended up with a fine, $79 for his parking job. according to the lime website, riders -- if you ride one of those, you need to leave the bikes in designated areas. >> really? >> in the app, please don't block walkways or roads. >> i mean, i always see them laying all over the place. >> i know. >> it depends on the jurisdiction. >> that was also the best commercial for the lime bike ever and they're going to fine him? >> i was thinking that. >> they should have paid him. next up is ringo starr, the legendary drummer dropped a country album last week. take a listen. ♪ where the music plays there's a light that shines in the darkest days ♪ ♪ leading through the haze look up ♪ >> everybody is gountry. >> everyone. >> if ice-t goes country.

i'm walking out of the room. the former beatle making history in nashville at a recent concert the one and only amy lou harris invited ringo to make his grand ole opry debut. of course he accepted that honor. that is scheduled watched on february 21st as part of the opry's 100th anniversary celebration. next up cynthia erivo sharing serious sweetness reposting this video shining a light on a little lip-syncher's performance to elphaba's big number. ♪ it's me ♪ ♪ if you can't find me look to the western sky ♪ ♪ has someone told you lately, everyone deserves a chance to fly ♪ >> oh, i could watch that forever. >> that is perfect. >> cynthia posting her stamp of approval on instagram writing, this made me smile so wide, sharing for those who could use a smile today. >> wow. >> that would have been a good boost. >> it sure would have. are you making fun of my boost?

that would have been a great boost. >> it would have been. >> it's okay. it's okay. it's all right. stay calm. somebody is missing a friend. it's okay. do you need to facetime hoda, go ahead. don't take it out on me. >> should i? let's do it. "saturday night live's" dave chappelle is making fun of "snl" legends good and bad. >> studio 8h, new york city's hallowed comedy ground, a 50-year tradition of laughter is "saturday night live." all the greats passed through these halls. also, steven seagal. and this saturday, dave is back. >> i'm so excited. for those who might not remember steven seagal has become an "snl" legend since he hosted in

the early '90s. we've heard from cast members and writers, they talked that week when he hosted was difficult to work on. this week will be smooth sailing, because our buddy, dave chappelle, who is the best, takes the stage alongside glorilla. that will be a great one. finally, quickly, jamie foxx will wrap up "popstart" today. the back in action star recently sitting down with co-star cameron diaz for the "goat" series where they name the greatest of all time across various categories. when asked about comedians, here is what the stand-up vet jamie foxx had to say. >> this is a tough one because i think richard pryor is the g.o.a.t. stand-up comedian. i think eddie murphy took what richard pryor did and perfected it. eddie had the clumps -- sherman, sherman, sherman. >> he took what he did on stage, which was personal, and he was able to parlay it into personal stories on film. >> yeah. >> which was not something --

>> so do we say eddie is the g.o.a.t.? >> i mean, then there's jamie foxx, y'all. >> is it pryor, murphy, foxx? is it rock? is it chappelle? who is yours? >> i would say -- i would agree with him, pryor then murphy and then chappelle. how about you? >> martin lawrence. >> go back. >> eddie murphy for me. >> he's more stand-up. >> a michael jordan guy or lebron, it depends on how old you are. any way, we'll debate that later. any way. >> look who's here. >> look who's here. kenny chesney. >> how are you, brother? come in. welcome back. >> good to see you. >> good to see you. >> good to see you again. jenna, how are you? >> unprecedented for a country artist, he will share his big news. but first, your local news and weather.

♪♪ ♪♪ dreams begin here. welcome to the goodnight club.

>> it's not over. ♪ thank you. hi. >> we are back! 8:30. friday eve. the 16th of january. we have a bunch of smiling faces on the plaza. the reason for some of these smiling faces, the one, the only -- >> i see a lot of you. >> -- kenny chesney is here. country music star has stopped by. kenny has some huge news he will share in just a few minutes. we're looking forward to sitting down with him in just a minute. meanwhile, i hear i have quite the rowdy group from missouri. where are you all from? >> we are from st. louis, missouri. >> st. louis, missouri. i'm assuming this is your school. >> we're here for a business trip. >> it looks like a lot of business is being taken care of. raise your hand if you're with webster. okay.

we see you, webster. we see you! >> they're coming -- >> what kind of business? >> what kind of business. >> funny business. >> funny business. also ahead -- >> they need a chaperone. >> it's taken care of. >> there's one. >> one? one chaperone for 90 kids. okay. whassup! >> chassie post is here to keep us safe and stress free during the cold mornings. she's still there holding them up. >> and back to katie linendoll, our tech expert back from the ces show in vegas, and she's come back with some of the groundbreaking innovations that she found out west. all right. and then just a few minutes from now in the "3rd hour" a money expert for a priceless guide to something that a lot of folks could use right now, a financial reset. that's coming up on the "3rd hour." who is the friend today? the hilarious michelle

buteau is so hilarious. she will be here. plus, if that cold has you craving comfort food, we have sunny anderson with the perfect winter stew. and bravo's daryn carp has the top five things popping in pop culture. we're going to have fun. >> i love that. first up, we need your input, a winter edition of "today's" bestsellers coming soon. it's viewers' choice. we need your help. our shop today team has identified top products in seven categories. fashion, meal prep, home hacks and more. and we want you to choose the winners. >> carson has started a bracket thing even at shop today, right? that's the bracket thing. let's go. >> that's all you need to do. scan the qr code or visit today.com/shop to vote. then tune in january 23rd for the big reveal. >> there's some good stuff in there. how about some weather? let's show you what we've got looking ahead to the weekend. a brief warm-up in the great lakes, northeast, snow in the plains, onshore winds. unfortunately, for the santa anas -- actually it's good stuff because that will bring humidity.

sunny skies out west. a new storm in the southeast and an arctic blast in the plains. sunday, sunday, bitter cold throughout the great lakes, the plains, even down south. sunny and dry out west. on martin luther king jr. day, cold highs in the northeast. it will be brutally cold on inaugural day as well. dangerously cold through the plains and, unfortunately, the santa ana winds pick up through the southwest. that's what's going on aro good thursday morning i'm meteorologist kari hall. temperatures gradudually warm up and will top out at about 67 degrees. many of our inland areas will have another mild day and then another cold night. as we dip down to close to the frosty conditions and freing temperatures. and we will see to start out friday, it will be just a little bit cooler friday afternoon, but still sunny, and we'll see a mix of sun and clouds throughout the wee and that's your latest weather. >> thank you for coming out.

thank you. thank you. up next, we're going to catch up with country music superstar, kenny chesney. kenny is going to share some exclusive and very exciting news. but first, this is "today" on nbc. ♪

♪ we are back at 8:36 with a country music icon, the one, the only kenny chesney. >> on top of selling more than 30 million albums throughout his career, he's been selling out stadiums for decades. >> this morning kenny has stopped by with an exclusive announcement on what's next in his legendary career. kenny, good to see you. >> good to be here, bud. how are you doing, brother? happy new year. >> i was at a legendary stadium concert a couple months ago. we've been on pins and needles. >> we're dying to know.

>> well, we decided we're not going to go out on the road this year. we're going to play at the sphere in vegas. >> oh, wow. >> that's something we've been working towards since last may, actually. >> oh, that's cool. >> and it's an exciting time for us. me and my band, my crew, my road family, but not just us but the audience. and the reason that this was exciting for me to do is because it's such a different road for us to go down. i get to take my audience into this really immersive space, if you will, and, for the first time, it's going to be such a shared experience for us. and it's as if, almost, we're in a completely different state of consciousness in a way because usually it's us on stage and it's the audience out there, and i try really hard for it to be a great moment, but this is so unique. >> fans play second fiddle to the visual of sphere.

you're the first country act to do this, right? >> yeah. >> i know the fish has been there, dead and company, u2. what goes into the prep for you to do this? >> we've been prepping a lot, you know, and we have to create all new content. >> all the visuals. >> we've had years of content that we would repurpose and sometimes make new over the years, but this is such an original thing for us. we have to reshoot everything, and that's what's exciting about it for me, is the newness of it and taking our fans -- it's just a different neuropathway, if you will, of doing a show, and we're thrilled about it. we're really excited. >> one of the things about your show i love from the time it starts until the time it's over, kenny chesney is running back and forth across that stage nonstop. >> i can't help it. i truly can't. my mom has -- i have a video footage of me and my mom and grandmother at my grandmother's

house as a child. i would look at that and go, oh, wow, i'm making the same moves as an adult i did as a child in my grandmother's house. when i hear music, i move. it moves me. >> clearly you're doing what you were supposed to be doing. taking over sin city. >> it will be a lot of fun. we're looking forward to it. the preparation for it is a lot. i'm not going to lie. but when we're done preparing for it, it's going to be a really unique thing, and i'm excited for our audience to come to vegas, and i'm excited to go. i've never done a residency, but this is such a unique thing that it made me really want to do it. >> it's freezing outside and the thing is when we think about kenny chesney -- >> warm, summer. >> we think summertime. guys, can we fix that? make it a little more kenny chesney. >> there we go. just relax a little bit here. >> what else makes you think of kenny chesney? >> a little libation. >> your guilty pleasure -- what

is this? >> captain something -- >> boat captain ben. that started in the virgin islands. this is something we would drink on the boat constantly. >> a little red bull in there? >> a sugar-free red bull and coconut rum. >> that's where he gets that energy to run across the stage. >> that's right. >> sugar-freree red bu. cheers. dude, congratulations. cheers. >> come to vegas and see us. >> congratulations. >> kenny chesney taking over the sphere. you can catch him there in sin city starting may 22nd. >> that's right. >> throw a ball on the beach? >> bring it to vegas. >> tickets go on sale friday. friday, january 31st, to see kenny in vegas. oh, laura jarrett, what have you got? that's going to be good. coming up here, chassie post is here with a very fitting hot list filled with things to keep you warm and cozy during the chill of winter. but first, this is "today" on nbc. i'm not happy with the way that pg&e handled the wildfires.

yeah. yeah. i totally, totally understand. we're adding a ton of sensors. as soon as something comes in contact with the power line, it'll turn ofso that there's not a risk that it's gonna fall to the ground and start a fire. okay. and i want you to be able to feel the improvements. we've been able to reduce wildfire risk from our equipment by over 90%. that's something i want to believe. [skateboard sounds] i tried to quit smoking cigarettes probably hundreds of times over the years. two or three days into quitting again. i go get into a vehicle and guess what? there's a pack of cigarettes in there. i mean, i've got the unlit cigarette in my hand and i said to myself, why do i even try to quit? when if i'm going to cave so easily every time. something clicked in my head that told me i can do this?

we are back with our first "hot list" of the year. we are kicking it off with some problem solving items to help you keep warm and comfortable all nter long. shop todayontributor chassie post is here to share them all with us and be sure to shop along by scanning that qr code at the bottom of your screen. chassie, nice to see you. >> good morning. >> let's start with the turtleneck, a great foundall piece, good for layering. >> these look like a typical turtleneck, but, no, these are high-tech turtlenecks from uniglo, one of shop today's favorite brands. these have heat tech technology, which is this heat technology that uniglo has and i love these because they also have different warmth levels. so, for example, this women's turtleneck, i mean, feel this. it is superduper lightweight but

superduper warm. this is their extra warm level, and it's also got a cashmere blend. and here we have a photo of our team member, audrey. doesn't she look fabulous? >> yes. >> you could wear that skiing or a night on the town. we have an option for men, too, their ultra warm level. it's moisture wicking. brandon modeled that, too. these are just so versatile and really warm. and starting at $24 for men and women. say the summer left you and your sneakers less than fresh. what does one do? >> we have a solution. this stuff is so cool from a brand called bymatter, a powerful shoe deodorant. >> you spray it in there? >> yes. it smells soood. you spray a couple spritzes. >> it's not too bad. it's not too intense. >> and it's incredible. it works really well. and i used it and it started working within five conds. and the cool thing about it is the brand says it use as pro-biotic so it really attacks the root cause of odor and it starts around $45 but a little

bit goes a long way. i love the fragrance. now these -- >> let's talk luxury, cassie post. these are terrific. >> and under $20. these are ugg sheepskin insoles. we had these on the show last year, and the viewers love them. you can get that ugg comfort in now any shoe. >> and you just take out the insole and put it straight in? >> your shoes still fit. you can put them in sneakers, any kind of shoe at all. >> i love this. >> these are real sheepskin which is naturally moisture wicking and adjusts to the temperature of your feet so they won't get too hot and sweaty. >> and you won't have to use the odorizer. >> under $20. >> you will put your face over this. >> this is actually a three-in-one beauty device. this is the nanosteamer so you can use it as a facial steamer like spa day at home, or you can use it as a humidifier. >> oh. >> or you can use it as a towel warmer. you can just take the top off. i mean, you can see how it works here.

you hold your face over the steam, and, i mean, you get that spa day at home for $39, and it really cleans out the pores. >> it's nice to have more than one use. you don't want this big thing for one use. >> it also comes with a little extracting tool. >> get in there. >> it's a one-stop shop for $39. and that's down from $50. that's a great deal. >> excellent. chapped lips, have no fear. >> flakey lips during the winter, i love this stuff. it is from elf and it's their sugar lip exfoliator. it's $5. this was a shop today beauty award winner. and we have a little video showing you how it works. there's alexa. you put it on your lips. it's sugar as the exfoliator. you wipe it off and your lips feel incredible and it smells really good. what i love, too, our producer uses it as a primer, before you put on your lipstick or your lip gloss. >> last but not least.

>> this is incredible. leather can get all brittle and harsh and not so great. so this is leather honey and it is a leather conditioner, and this will bring real leather back to life, and it is just beloved -- >> do you have to use it with one of these micro fiber towels? >> it comes with a micro fiber towel, but you can use it with any cloth. look at this before and after from our producer, lindsey. this is before and then after using leather honey. so this can be used on shoes or bags or furniture. and you just rub it on. it also protects. >> you can buy any of these items, scan our qr code or head to today.com/shop. craig, over to you. up next, the future -- the future is here. tech expert katie linendoll here with a closer look at the coolest products. oh, okay. the coolest products to catch

our eye at the consumer electronics show. but first, this is "today" on

welcome back. our friend and tech expert katie linendoll just got back from the consumer electronics show in las vegas where the future of tech was on full display. what were some of the standout items for her that probably will be shaping our world for the year ahead? katie brought some back for us. this first one is hot. >> this is so hot. it is digital windows, an incredible technology. content that runs for 24 hours. imagine having any windowless room, it can automatically be transformed with an incredible environment with 8k content, so very immersive content. if you have a home, an office, in hospitals. they're doing studies that physiologically proving it's tricking people's brains to feel they're simulating in these environments. it is beautiful content that they've created and the sky is the limit what can be insight here. >> how many different

environments, do you know? >> the possibilities are endless. if you have a hospital room, that's one i'm excited for, you can put anything inside to bring a more positive state of mind. >> you say it's good for 24 hours and then you have to recharge it? >> the content runs for 24 hours. this runs all day as long as you want. >> that is awesome. that is awesome. i think we're supposed to stand on this side -- >> come on over. this is amazing hologram technology from holoconnects. we've seen the big hologram boxes. i love the size of this. it is so portable and i can tell you the features but i would rather talk to myself as a hologram and let you hear some more. >> thank you, katie. this is a unique way to display any content you want by uploading videos or you can even virtually connect to a person in real time. prepare to see it in shops,

restaurants, offices, airports, you name it. now i just have to find a way to get out of this box. >> that's funny. >> isn't that cool? and you can run products inside here. you can constantly be looping any content that you want. one of my favorite things to do, you can interactively work with somebody in real time so if you have somebody working from home as customer service, they can be beamed inside the box. super easy. >> okay. pet lovers will love this. this is called the paw port? >> this is paw port and this is a smart pet door. and as you can see here, every paw port can fit over any existing frame that you already have inside your home, it comes with a smart collar and there's a little sensor underneath the door and as soon as the pet is right by the door, it will trigger it to open, and what i love about this is the pawport app will send you notifications and you can set times to let the dog in or out. it is everything all smart a.i.-powered smart door for dogs that works like a charm. >> that's pretty genius. is this product on the market now? >> it is coming out soon. everyone is excited and it comes in a number of different sizes, too. no matter what you like, it works for you.

>> if astro on the jetsons had a doggie door, this would be it. roughly how much will this cost? >> it's out there right now, you can get $150 off if you purchase it early. the deal is on. >> this is perfect for folks who might have some sort of disability. assisted aid technology here. >> i love this. this is glide and this caught my eye. i am all about the innovations in technology that can really change people's lives. and this was created by amos miller, a technologist who lost his vision when he was in his 20s. and what they told me 98% of people who are blind don't use a cane or a guide dog and it's not because of lack of need but the current options can be difficult to access. so you can see amos is a computer science background. he said, i'm going to create this for the community. there are sensors all over the glide mobility unit, and it will guide you with feedback around obstacles, when there are stairs, and you can even tie it to google maps to take you point by point to your end destination.

>> wow. >> incredible technology that is easy to access for anybody with vision disability. >> look, it's adjustable. >> ergonomic and easy to use. >> that is awesome. price tag on this yet? >> this is coming out soon. a lot of people lose their vision later in life, and they need something that is intuitive but easy to access, so this will be available for the masses. >> well done, amos miller, on that design. last but not least, this is helping individuals who might have dyslexia. >> correct. 10% of the world's population has dyslexia and this smart lamp, all you have to do is put your reading content and pair it to the accompanying app. what's amazing it has lighting technology that are customized so each user can pick their settings, put your content underneath it and it does it in such a way the lighting can trick the brain to make the words seem like they're in order. they also just came out with a monitor this year. the goal was to take this lamp which folds right up, as you can see here.

you can take it to home, school, office and be able to read content anywhere and everywhere you're at if you're dyslexic. >> katie linendoll, what i love is you brought some really school stuff but you brought some items that can actually help folks who, again, might be struck willing with dyslexia or might have some vision issues. well done. >> thank you. >> well done, katie linendoll. just ahead in our "3rd hour" "severance star" patricia star" arquette stops by. and later on with jenna and friends, and food network star sunny anderson. first your local news.

856 on marcus washington. the search continues for the gunman in a tragic shooting. vallejo police this morning asking for help in solving the shooting of a four year old girl. this happened on saturday night. that's when police say that there was a gun battle in the city's crest neighborhood. as the mother and daughter were driving by. that bullet struck the four year old girl, who was critically injured. another bullet pierced a nearby home and nearly struck an eight year old boy. so far, there are no arrests. happening now. nurses are protesting outside of good samaritan hospital to draw attention to upcoming contract negotiations. it's a nurses day of action. they are also protesting outside of hca,

sutter health, uc health and kaiser permanente facilities in san jose to san francisco, oakland, walnut creek and vallejo. california nurses association wants to draw attention to nurse to patient ratios, lack of workplace violence prevention plans, and policies to address use of artificial intelligence. so far, only kaiser permanente responded to our request for a comment. they say that patits w

ehh... hmm. oh, that's very, uh... - ght? - mmm... this store doesn't have agentforce, so an ai agent didn't tip off the stylist as to what i might actually wear. - yes. - oh. that's a commitment. [glass knocked] hey bud! whaddaya think? you know, people can see you out here. ha ha ha ha, yeah, yeah, right, right, ha ha. love you, too. agentforce helps retailers prevent fashion fails. it's what ai was meant to be. ♪♪ this morning