y works so good for me." its is evolving quickly, and i think that, you know, it's not quite clear how makes my day. things are going to evolve. prevagen. for your brain. >> reporter: but some are already saying that when it comes to tariffs, the bourbon glass is half empty. the kentucky distillers association warns of high-reaching consequences that could jeopardize growth for years to come. that means corn farmers, barrel makers, bartenders, servers and the communities and businesses built around kentucky bourbon will suffer. you're talking about impacting everyone who either grows the corn for the bourbon, who puts it in the barrel, who puts it in the bottle, who drives it to the store where it's made. >> reporter: the kda describes bourbon as a $9 billion a major policy shift. industry, accounting for 213,000 the u.s. now in direct talks with hamas in an attempt to jobs. release american hostages. those figures built on a bourbon we're live with what we know boom with growth driven by

international sales. about the negotiations, plus president trump's, quote, last kentucky's signature industry can now only watch and wait. warning, not just to hamas but >> that's about right is, you to gazan civilians. know, there's a lot happening, as the white house's new tariffs and it's happening very quickly, so i think it's hard to dial in kick into full gear, the white exactly what's going to happen house offering reprieves for auto makers. but prices are about to go up right now, because the situation is evolving daily. and our thanks to david for for americans. elon musk goeses tcapitol that report. hill to try to convince congress still to come, fifa is to make his cuts to the federal government permanent by law. the impact already felt across dreaming of paradise in east the country, including those rutherford, new jersey. '6 needing housing assistance. rutherford, new jersey. '6 a deadly storm moves east after slamming parts of the midwest and south. meteorologist angie lassman is tracking its path. plus the highly-anticipated new crime comedy series offering a depiction of south asian-american life through a comedic lens. "early today" talks to the stars of deli boys ahead of today's hulu premiere. it's thursday, march 6. "early today" starts right now. good morning.

i'm frances rivera. for the first time ever, the u.s. is holding direct talks with hamas. the administration is trying to secure the release of american hostages held in gaza. president trump chimed in on the delicate negotiations threatening hamas and palestinians in gaza with death if all the hostages are not released immediately. for the latest, let's go to matt bodner. good morning, matt. president trump has threatened hamas like this before, hasn't he? >> reporter: good morning, frances. that is correct. he did just that three weeks ago when he threatened that all hell will break loose if hamas postponed a hostage release. nothing came of that. israel and hamas settled their disagreement at that impasse. this time he took to truth social to threaten the people of gaza with death if they don't make the, quote, smart decision and comply with his demands to release the remaining hostages.

this comes as the white house completes its first ever diplomacy with hamas. they designated hamas a terror group in 1997. five american hostages are still in hamas captivity, and the white house is focussed on securing their release specifically. president putin brokered his own deal with hamas for the release of russian hostages in 2023. tensions remain high and the future of the cease-fire remains unresolved. essentially, israel and the trump white house are pushing an entirely new cease-fire plan, and it differs from the plan that hamas initially signed up for. steve witkoff proposes that they release half of the remaining hostages now and the rest contingent on idf withdrawal from gaza. the original plan would have seen a staggered release of hostages leading to a permanent cease-fire and withdrawal. there are concerns that the efforts may break down entirely. and we may see a full-scale

return to fighting in gaza. >> what a pivot. thank you. breaking news. a flight headed to mexico from minneapolis was diverted to el paso over a security concern. the sun country airlines flight landed in texas without incident, though it's not immediately clear what led to the diversion. the airline said it was made out of abundance of caution. the fbi saying an investigation determined there was no safety threat to the passengers, crew or plane. it is day 46 of the new can you believe people just left these lying around their house? police have no leads on the investigation... oh look at this one. some sources suggest catwoman might be the culprit while others believe... now we match perfectly. ♪♪ ♪♪ did you know that gain super flings were created by award winning perfumers and scientists? they super sized the fling and filled it with concentrated detergent. then added 3x x the febreze freshness and 4x the oxi cleaning power. no wonder i'm obsessed. try gain super flings. even when us women's national team forward mallory swanson isn't on the field... ...she always makes the perfect play. thanks to the bank of america customized cash rewards visa card, she'll earn 3% cash back on her purchase after choosing the online shopping category. ♪♪ ♪ febreze! ♪ when it comes to my space i gotta keep things fresh and tidy. just like mama taught me. so i'm always spraying febreze fabric spray... to freshen up by fighting odors and locking them away. smells like home. ♪ lalalalala ♪ for years, one supplement claimed it improved memory. but the truth? it can't support those claims. choose neuriva plus — which supports six brain health indicators, including memory, with clinically tested ingredients. it's time to switch to neuriva. oooh! beak's up! [gasp] we're trapped by dishes. don't worry. they've got new dawn powersuds. it'll power through this whole pile with ease. yeah, it's the dish soap with two times more powerful suds. (giggles) lucky ducks! dawn's first suds th trap, lock and remove 99% of grease. so it doesn't get passed from dish... to dish. cleaned and stacked. like ducks in a row. heh. good one. new dawn powersuds. the betterrease getter. ugh, when is my allergy spray going to kick in? -you need astepro. -astepro? it's faster, bro. 8x faster than flonase. it's faster, bro! it's faster, bro! it's faster, bro! it's mom to you. astepro starts working in 30 minutes. astepro and go! hey, taylor, can i order a trump administration and day three of sweeping tariffs against canada and mexico. breakfast sandwich? but there could be an exemption ♪ ♪ coming for american farmers. ♪ ordering a breakfast sandwich ♪ they could carve out exceptions ♪ at 2:00 p.m. ♪ on some goods like fertilizer. >> oh. hey, lady gaga. >> hey. if these carve os don't come >> i'm sorry. what is she doing? through, americans could pay >> she says this is her process. even higher prices for fresh >> hey, what's up, guys? fruits, vegetables and other foods. the administration already granted u.s. auto makers a ♪ walker taking a big swing ♪

one-month exemption. christine romans has more on the impact. >> reporter: a new protectionist era in america, and the ♪ with a new hat ♪ president acknowledging >> the snl cast is giving lady americans will feel it in their pocket books. gaga a new reason to write >> tariffs are about making lyrics. her eighth album drops tomorrow. america rich again and making america great again. and when i heard this, i was and it's happening, and it will like, oh, yeah, she's hosted happen rather quickly. there will be a little before, but i thought it was only once before. disturbance. you would think with her talent but we're okay with that. that she's been there a million it won't be much. >> reporter: that disturbance, times. >> show's so, she has such according to one estimate, will comedic, such good comedic cost the average american household $1200 to $1300 more a timing. she's so musically talented. year for the goods they are it's not going to disappoint. buying now. the white house announcing one now to the biggest sports change to its policy after the event in the world taking a cue president spoke with the big three u.s. auto makers. from one of its host countries. a one-month pause on tariffs on the 2026 world cup final will feature a halftime show for the first time in tournament auto imports that come in through the u.s.-canada-mexico history. the deciding match will be held trade agreement. >> at the request of the companies associated with the at metlife stadium in new jersey. usmca, they are giving an chris martin and phil harvey will have a hand in selecting performers. it's not known if coldplay exemption for one month. >> reporter: there are hopes

themselves will be a part of the more concessions would follow. festivities, but i have a but after a phone call with feeling if they're so involved, canada's prime minister justin trudeau, president trump merely why wouldn't they? posting that it ended in a i'm sure they'll make a little appearance, and we'll see who somewhat friendly manner. he gave no further indication of else is on the list. >> they made their super bowl changes to come on the tariffs appearance, they definitely know he imposed this week. how to cheer on the crowd and 20% on china and 25% on both get everybody going. when we come back, why "sesame street" may be a little canada and mexico. and one of the first places emptier, and how the latest line of barbies is celebrating the power of girl hood. lebrating th americans will feel it, the power of girl hood. grocery store. this bunch of avocados will last how long? maybe a week? >> this right here is probably going to last a couple days. >> reporter: couple days. grocery chain stew leonard sells them 2 for $5. they have about a week supply left, and after that they will sell them individually at $2.99 apiece. the grocery store says it will absorb 10%. the prices are about to go up. >> yes, they are. that's why i'm buying it now. >> reporter: you're buying it now because prices are going up.

shoppers facing the new economic reality as trade war is just beginning, with the potential for new tariffs on virtually every u.s. trading partner starting april 2nd. >> whatever they tariff us, we will tariff them. it's reciprocal, back and forth. whatever they tax us, we will tax them. >> our thanks to christine for that report. the government is in danger of shutting down at the end of next week. but president trump says he is working with house republicans on a continuing resolution to fund the government until september. he says it would include cuts to taxes while effectively freezing spending this year. this, as budget slasher elon musk was on capitol hill last night, meeting with republicans about making doge cuts permanent. >> what was your message? >> there's a lot of opportunity to improve expenditures in the government. and that we're a making good progress. >> the impacts of the budget cuts are reaching far beyond

washington. stephanie gosk spoke with officials in missouri, concerned about losing funding. >> reporter: outside the department of housing and urban development. >> if we are not here, you will not be housed. >> reporter: an alarm was sounded this week over doge's stafaffing purge and looming budget cuts. 1,000 miles away in kansas city, the bentleys and their son with special needs do have housing, finally. >> we were at hotels. >> yeah. >> and we don't have to talk about the sketchiness of hotels. >> we spent many nights crying, praying. >> reporter: did it feel helpless? >> i felt completely helpless. we felt like we failed as parents. >> reporter: then they were accepted into a rental assistance program and now live in a housing project almost entirely funded by federal money from hud. >> it literally shows that there are programs to help people who just need just a little -- >> just need help.

>> a little leg up. >> just need help. >> there is hope. >> reporter: edward lowndes is the director of the housing authority that found the bentleys their house. do you think there are inefficiencies in the system? >> oh, absolutely. >> reporter: do you want to fix them? >> they need to be fixed. >> reporter: but he has concerns about doge. >> someone's just, they're waving their hand over, these people have to go. that's not efficiency. >> reporter: his office assists -we're done. -what about these? looks right. nooo... nooo... quick, the quicker picker upper! bounty absorbs spills like a sponge. and is 2x more absorbent so you can use less. bounty, the quicker picker upper. when my doctor gave me breztri for my copd... things changed for me. breztri gave me... better breathing, symptom improvement, and reduced flare-ups. breztri won't replace a rescue inhaler for sudden breathing problems. nearly 8,000 families with rent it is not for asthma. tell your doctor if you have a heart condition or high blood pressure before taking it. don't take breztri more than prescribed. breztri may increase your risk of thrush, pneumonia, and osteoporosis. call your doctor if worsened breathing, chest pain... mouth or tongue swelling, problems urinating,... vision changes, or eye pain occur. ask yourur doctor out breztri. jordan's sore nose let out a fiery sneeze, so dad grabbed puffs plus lotion to soothe her with ease. puffs plus lotion is gentle onensitive skin and locks in moisture to provide soothing relief. a nose in need deserves puffs indeed. america's #1 lotion tissue. (mom) let me see my new grand-dog! deserves puffs indeed. (mia) say “hi grandma”! (mom) you're feeding him, blue buffalo, right? (jack) nah, we got purina one. it's all the same stuff. (mom) not really. blue life protection formula's got deboned chicken, chicken meal, brown rice, oatmeal, barley... (mia) well purina one has chicken, rice flour, corn gluten meal, whole grain corn, chicken by-product meal... (jack) [laughing] looks like we're switching to blue! (vo) switch to blue. and feed your dog like family. when you really need to sleep. you reach for the really good stuff. zzzquil ultra helps you sleep better and longer when you need it most. its non-habit forming and powered by the makers of nyquil. ♪ [thunderstruck by ac/dc] ♪ (vo) it starts in darkness. and then suddenly, ouout of thearkness, ♪ thunder ♪ energy. ♪ thunder ♪ (barista) milk man! (vo) beans ground. milk frothed. shots poured. espresso shaken & shaken & shaken & shaken & shaken. 10 times. no more. no less. this is the story of coffee. and company. the starbucks you love is ready. hello again. swiffer duster traps 4x more dust, for a clean even mom approves of. that reach! making hard to reach... so easy. swiffer. wow. the mother of all cleans. love it or your money back! here's what's making headlines this morning. private sector job growth slowed in kansas city. there are 25,000 on the waitit in february with only 77,000 new list. to operate his program, lowndes workers added. that's according to an adp relies on federal partners. report. it is the smallest increase two sources say the staff could since july. be cut in half by doge. in a ceo note to staff which he worries might lead to members, sesame workshop says it disruptions to their program here. in a statement, hud says it is will down size significantly. the layoffs come a day after 200 taking inventory of personnel and programs, adding that it workers asked the company to recognize their intent to form a rves our most vulnerable and will continue to do so in the union. and it's two months since most efficient and effective way max announced it was possible. broadly speaking, the families distributing sesame episodes after 2025.

you work with don't get this novo nordisk says it will assistance. begin selling its weight loss >> wow. >> reporter: what happens to them? >> we're going to have a drug wegovy for around $500 a month to patients paying cash problem, if the program's not in through its own pharmacy. existence, then you're going to it's an effort to help patients without insurance coverage. and in honor of women's have more people under bridges. . >> reporter: lowndes and his team say they're hopeful that history month, mattel created won't happen. that their message will be barbies to highlight female heard. so are the bentleys. friendships around the globe. why should the federal government fund a program like this? >> i would say, because it's needed. please tell me, you don't know they include gold medal gymnast jordan chiles. "early today" will be right back. e right back. one person in your life that didn't need help. >> reporter: stephanie gosk, nbc news, kansas city, missouri. now to the measles outbreak. the texas department of state health services announcing a total of 159 measles cases identified since late january. that's over a dozen new cases in the past five days. 22 people have been hospitalized, and one unvaccinated child has died. the american medical association now urging those who are not already immune to get

vaccinated. it comes as the outbreak continues to grow. vaccination rates decline, and also spring break travel begins. a weather system has left a path of destruction. at least six people were killed. three in nebraska and three in mississippi. the midwest battling whiteout conditions that caused chaos on the roads. while hurricane-force winds battered the carolinas. since monday, at least 13 tornados spawned across five states, and peak severe weather season is still weeks away. let's bring in angie lassman, who is tracking the storm as it moves out over new england. good morning. >> good morning. it's been a busy couple days thanks to this massive storm system on its way out. but we've still got lingering rain and snow. we'll talk about that. we've also got a couple systems we're tracking out west. first the northeast. you can see most of that rain exiting along with this system, for years, one supplement claimed it improved memory. but thtruth? it can't support those claims. choose neuriva plus — which supports six brain health indicators, including memory, with clinically tested ingredients. it's time to switch to neuriva. welcome to the 100° sweat test. which one of these two antiperspirants can stand up to the heat? that's it. take it up a notch. looks like ordinary antiperspirants can't take the heat. ordinary antiperspirants can't fight sweat better than secret clinical. want a next level clean? swish with the whoa of listerine. it kills 99.9% of bad breath germs for five times more cleaning power than brushing and flossing alone. get a next level clean... ahhhhh with listerine. feel the whoa! ♪ rinse it out ♪ ♪ every now and then ♪ ♪ i get a little bit tired of the stinks ♪ ♪ that just will never come out ♪ ♪ pour downy in the rinse, jade ♪ ♪ every now and then i rinse it out! ♪ fights odor in just one wash. my boys, if you're seeing this, it means the unthinkable but we'll keep a little bit of that snowshower activity has happened. happening for the interior ♪ ♪

northeast. >> time to learn how you make windy conditions. 49 million people under wind real money. >> could we just take a moment to breathe? >> get ready for a whole lot of alerts, 40, 50 mile-per-hour wind gusts will be possible. out west plenty of winter alerts family drama. from the great basin to west of that. we've got a couple storm hulu's new show deli boys find systems, this one bringing snow from the great basin to the themselves facing tax evasion, central rockies. another front will work across drug smuggling and a family parts of california bringing business with way more than just additional and beneficial rain corner store stacks. for folks there. it premiers today on hulu. the first system works its way but it isn't just a across t great lakeshe ry. laugh-out-loud crime comedy. they tell "early today" that the show delivers something even bigger, a bold new take on south asian representation that breaks past stereotypes. >> deli boys, you know, of course it's billed as a cocaine sunny conditions in atlanta. comedy, but it's actually a upper 30s in detroit. cleveland and buffalo see comedy, it's actually a story snowshowers in the forecast. about family and keeping it 50 in washington today. together. >> reporter: what inspired the and that's a look at your forecast, frances. creation of the deli boys? >> thanks so much, angie. >> yeah, so, essentially, you coming up, plans for the first-ever world cup halftime know, i'm a pakistani american. show kick into high gear. i've grown-up addicted to tv and

and the stiff price to pay tv comedy, but i'd never seen a for u.s. distilleries. comedy from my world view, how president trump's tariffs are already hitting the alcohol industry. '6 ing the alco [room ambience] maple-flavored griddle cakes isn't one of them. right? and i wanted to see pakistanis who are also americans who just exist that way and aren't ♪♪ set your alarm! necessarily striving to be the model minority. >> reporter: how would you to 50 years with my best friend. describe the chemistry between [sfx: gasp] [sfx: spilling sound] nooo... aya... quick, the quicker picker upper! your characters? >> they're very competitive. bounty absorbs spills like a sponge. we think we are each living life and is 2x more absorbent so you can use less. the right way and the other person doesn't get it. >> right. bounty, the quicker picker upper. >> i thought, i geget to play a aveeno introduces new daily mois it's clinically proven to moisturize dry skin straight dude as very publicly for 48 hours. gay tan france. and instantly strengthen skin's barrier. >> i would describe her as for softer, smoother skin. really zen. aveeno. holistic. the power of oat for sensitive skin. she's a girl who just wants to welcome to the 100° sweat test. make sure people are well on the which one of these two antiperspirants inside. so they can be well on the can stand up to the heat? that's it. take it up a notch. outside. looks like ordinary antiperspirants >> reporter: if you go to a can't take the heat. deli, what's the first thing ordinary antiperspirants can't fight sweat better than you'll grab?

>> i like a blondie. >> a lottery ticket. secret clinical. >> oh, yeah. >> 1,000% only go to a deli for a lottery ticket and always think i'm going to win. >> how fun are they? the maker of jack daniels our thanks for that. says canada pulling u.s. alcohol coming up on "today", we off its shelves is worse than have this for you, when it comes to the weight loss drug wars. it's not just the cost of wegovy going down, but, will more tariffs. competitive prices mean wider it comes as several canadian access for americans looking for provinces stopped selling u.s. liquor as a result of donald weight and health improvement? trump's impact. >> reporter: bartenders work that's ahead right here on "today" on nbc. their magic at the distillery thanks so much for being with me and watching "early today." bar on main street. i'm frances rivera. but, when they serve up popular hope you have a great thursday drinks with their house-made out there. make it a good one. and we'll see you back here bourbons, it's not just a early friday morning. your news continues right now on nbc and our nbc ststations. our . t louisville thing. they export to 80 countries. what happens when tariffs result in a sales shutdown by one of

of education in the crosshairs. as president donald trump is reportedly ready to sign an executive order to dismantle the

department. supreme court delivers a new setback for elon musk and doge. c