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tv   Mad Money  NBC  February 3, 2016 3:00am-4:00am MST

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american companies in a league ofhe o. other pele want to make friends, i just trying to make you me mey myob inot st to tertain buedate and teacyo why don't you call a 00-cnbc tweet me at jim cram. believe it or not, when interest rates plummet, it'a good thing, you c buy a house or get financing for a car much moreheaper. when gine goes dow it's a good thing bause you're spenngess money on aasic cessit think of it as a tax cut. even the strong dollar, which has hurt so many of our internatl companbottom line can be a goodhing. it means youanravel ovseas and get much more ngor your buck when you're there. so if all these good things ar occurrg one day does the markeget beaten to aulp? dow plummeting 2 points.
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seding 2.4. i think i thinthiseloff is all about e way we got a strong doar, the way oil has come do so much. and the way terest rates have plummeted. rst,nderstand thattocks can act qukly stimi. becae stocksre for t most partrading together commodity style like bushelsf corn or wheat. eat. it shouldn't be the case but we know it is.short term stocks should tra based on the fundantals. ey areeant to bettached to companies aren't ty? but than but thanks to forces ranging from what the federal resee is dog or sayg to the p of oil, the pitics to iowa strong polls to hedge fundsetti against s&p 500 futures rather than selling indidual stocks that darfutu's tail thatag and sometimes strangle. we get instanteans tt are just like the inant pocal an we hed ou the incident anas is often
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people from acting on . stocks are no fferent. now weend to think about commodits the me way we think about the tides of t ocean. let'e that example tight. when things are good tid coming in,verything in the ter ll re as it comes gentol towards thebeach. a day at theeach. when the tide is gng out, though, everything drowns as it getswept out tsea.stocks are more complicated an that analogy. when imes to the stock maet there areicious rip tides, if you wi, unr to that cannot onolled d right s like we have rip tides l ov the pce with a lifeguard this beach. rip tide ritide number e is decline in ierest rates. in the past they have generally been like a tideoming in. they raised the level and ce positive aion foeverytng you want to, everything you want to buy comes to the shore. en rateslummet rapidly a they d t, rip def rry that overwhelmed the futal positives. right teare sinking so
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somewhere. even if we can't getur arm around. and that rip tide is creating a huge flight to safetas inveors . that's whyhey re arices yield to go down. everyone who is theater of equities seem to wout all at on untilfindut who what i can faking people out. e real weakness the rip ti so to speak is in the financials, stocks related to finc they'ring drowd by llers. know fr the reports receed from bibanks,hiis actually pretty goodut t ripti signals somethi is wron so nobody was te any ans. we know there is no ing crisisn is country and we would have seen in the numbers we g but bonds and stocks, i don't know, i an, they were a litt crazy tay. eyre doing quite badly. we're in we're in a worldhereopean bankth mentarily drive it down a are driving them wn. we know the inesnks are weak.we can h we can handle china but break
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our nancial stoc aren't rey en iour banks e. the equality is money ugs into u.s. treury, it's a sign thingsre bubbling up derneath and no onwants to drn. the prof the ofsionals are o scared to get in and ach is declared clear. hoabout the retu of plummeting oil prices? i reatedly told you hothe weakne in oil is about a mae over supply of and has noing to do wi demd whoas. weeen the car sales just today, they arewed heavily towards s guzzlers because pele believe gasoline is comi down and sting down. we witnesses oer commodities aw from oibegin to rly i an, we even seen indendent oil companies react positive to earnings anshocked peop by rorting a good quarter. exxon delivered a good quart, too. and part because exxons the leascorrelated price of crud
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derstand reporfrday. one th crushed the stock taking it wn more than 8% and combine with the fact the price of oil itumbng again. a reminder beuse n' forget, oil went up becaof bogus tales about the russians and saudis to cut oduction and when that was puto rest,t cast a poll over the entire group. athe at the se time tt all this was happening,hetock we ha even thouabout the owriing it. e second largest cruise li gave us shkingly badot news but guance. know e bottom line benefits from l o maybeore than any other company onarth, carnivalcruise and it don't matter if threvenue line isn't as stng as we expected or not going to be astro as wehink i didn't want to hear on the dollars a siificant he nd.
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everywhere. it wring me down. when you hear this you know thdoll i't going to get any akny time soon bause e d raing rat, you begin wonder who other than u.s.ravers benefit from the strong cncy. it's becomall bad, peopl st terrible and affectin everything, which is why royal caribbean stock plged to shocng almos16% today. now some thought it went down because of bookings impacted by the ka the zika virus but i went over it, itasn't thproblem. i'm leaving ito thstrong llar. needless to say, the world caribbean rip tide and that' considable parof the stock maet especially in the more visible airline ocks going up, given the decline in oil and expenses exnses are gooearnings tbe se.
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professials, nothat retail, buprof but professionals traders take posives, tide coming i and turn them into negates a rip tide. ettyimple. yoknow wt you got to d watch from the sideline, from the shoruntil the rip tides take them and ngerous curr t more water.they alw. usually i would willingo wait and see if it's mky but this time waing on the beach is ldippinyouroen is little too risky for some this els like shark infested waters and havehe equivalent of "jaws" where we're ld we 't allowed to swim. i don't i n't e anythi smmer in thwater hethan t oil patch and ve been trng to get yoout of anything, that's bad one for "mad mon" 2016 but iespect t dnside anyou got too , o. i wi c i wi circle back to buy the stocks fm the companies we know are doing well. is earngs season. it's a nice run we h last ek and the rersal we ju experienced sterday, why hasn waterettled dn?
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here is the ttom line,ith the massive litical turn to doll fls and safety of easury, time to wait on th she for a beer, calmer and hey, l hey, let's go to john in oo. hn? >> cler: hlo, jim. tesla peaknergy has been conserving cits hards they can will they survive this l downtu oil downturn? >> i never want to make decision on e life or death of a coany but owning chesapeake seems foolish. i look at the bonds, that's what speclize. i look a i at the preferred. they are signaling you're no all clr, sirthe common stock is just option that mayot pay off. maybe a pple, p up wn you to thtrack. w about boin new york, bob >> caller: hi, jim. i just want to mention ie
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years. so - i - >>hank you, remember -- what you think abot ar term and 12 months o given the low oil prices and the zika virus. >> want to thank the unbelievleeople i flewith on jetue, they we fabuus oi the oil stocks and diversing and makes peop want to feel like th wanto sell jelue. e airlines a goi to be to for now because of what you say, the zika vus. people when they have fearike eba, they ay ay and then they cback a they do again. jetblue jelue still o high for me. i wi i could tell you to come on in, the water is fine b i think there are tony horses
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lo athchance ler low icesoh, boy, special "mad money," thceo ofdobe systems never had it before. can they transitn to the cloud and help the stock sore? i' answer a little bit now. plus, you thought the most coetitive game out here was being played bween denver and carona. not even clo. there's a generaonal struggle going on down and the founder of the ride share srtup reapi the rewards you haverobably beenn one the cars and time to pull te to pull teeth and fang. twof the toothlesstocks ar puing away. why don'you stay with,ramer? >> d't >> don'tiss a second o money." llow @jicramern itr. have auestion, tweet cramer #madtweetsr give us a t 18 00-743-bc
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head to head tmad necnbc.com. laundry n wreak havoc onur clothe ruining them forever. sweaters stretch into muum and pilled cardigans become pets. but it's not you, it's the laundr protecyourthesrom stretchi, di, and fu ...wdowny bric coitio.. itot only fts deshe, hel ptect clothes from the damagef e wa. so your favotelothes stayyour favorite othes. downfabric condier. wash in the wow. i take pictures of sris, but with my back pn i coul't sle and geup itime. then fou aleve pm. ale pm is e ne t coa sa sep aid plu
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i'm back. aleve for a better am. it's the it's the little things in fe that me me smile. spendinghe day with my niece. i don'use r ligr for hold, because myentus ll bere tho little ec wld get ineten mdentures and my gum a it was comfortable. ell fittinntures l fooles. few dabper poligrreeeno d icles so y'rmo cfoab a confidt while you eat. sot's not about epin my denres in, about keeping the f rtics out. y super polire [cough, coh] mike? janet? ugh if y can heame. n't en think aboutt. minexm for phlegmy cough. ...b what mike? hehat y sctchything .
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ugh! gues itks on his ugh too. ? stop n't pull me! spoiler alert! she est make i lyucin drelievothwet and cohsor 12 hourwith ticines ione . art e reli. tch the misery. les d th.
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when theart gets put througthe meat gnderyo have tlo for scks thatet eaper as ty get wetake adobe, adob i mean, it's juse grth is enen. e's quarr waamazing. has trillns ouser trillions pies. so when you see e stock pull ba, am goingo tell you tbuy . do nake itrom . let's talk to ryan, the presidenand ceof adobe. ome to "mamoney". >> welcome to san francisco. >> i'm s i'm so excid because we are about to talk about a company thanag over 40rillion customer data trsactions wha manoreally know about you until th see thicampaign running around the super bowl. let's take ak att. >> there a going tbe a lot
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doesn't pay off. >> what's your bet? see this cream cheese ad? that'sy cocial. >> cream cheese, it's the cream eese of spencer loaded with the esnce of islands, man. >>et him another d. >> okay. ge me the genesis of that. i ink it going to save a lot ofeople. >> when yotalkut adobe there are two major business in growth areas we're in. the world's creative content whether photo shop or illustrator or in design of premie for editing video we do that. a business perhapsdobe betternot as well-known is everhi to do witgil marketing, and whoor is moving onne. people w people want to spend their money a personazed way anadds a tongue and cheek wayf doin bo of our businees proud, which hhow the
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antelleoe out th imrtancef data. in other words, when youave an adnd targeting people, how are u sure of the fact you are targetinthe peop you want? it's aay f us celebrate th of our bunesses >> n o >> not only ceate but i ink from t psowho ght thinking about buying a stock, the total aressable market of both these businesses is, what, $48 billion? tt' >> that's ri jim. the mpany asou pointed out isompleteltranmed itself. we created desktop publishing, it was about, u know, king sure peowho had anything t express themselves did it g adobe pieces of soware. the an thansftion twe saw was me was congnd when theloud coming,ow coul reinvend reimine our entire bus how doe think about mobile devices? do we ink out blets as not justsumptionices but
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e digital medibusine, we ink over a 20illi market opptuni and d k markg isver 5 millio etg oppounity. >>hen >>hei was wn wh my daughter and she wasaking pictures ome foracook, i didn't le w i lo and she said don wor, dad, going to pp it buthoto sho she dn kw s you. >> if our o was here, she would sa uld say see, i need more money to keevertising whatdobe isl-known for. everybodis creative. out how they express their story and th'shat we're bestwn for. it useto be the dow in of a pew people a now it's miions of people, blions of people daughtants to with photo opr whetr it'sn a mobile vi.
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>> most ople might n kno it'sou but there a campaig so he people talk about it. u lp under armor. son the digital marketing de, every single cpas regninth they ha t move their busins onne. right >>ha t what thcustomer is ing with it and a company like under aor that hit iout of the mark, how can th increase the velocity of invasn from designing a shoe or a piece of apparel until it comes into ys sre orn somebody's shoe an enable them with the entirprocess to expressha creatityas well asnse the mafacturg goes sothly. it'see been great to wth themstercard movtheir sinessnlinor with av and hospitality sohen you n go into a hotel, you c c insingoumole dice. we're emweringhat digital trsformati. >> just really, this is from an unbelievab quoteadobe
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cloud every year. th has thatas got tbe one company touching more companies and more pele than anyby the world. >>hat's ght. in manys, thhe story adobe is not wl-known for.it gatour viewers t to hearutow we're not just transformihe world o creati b enainevery sine to move their business onne and sif you think about the prensity for pple to use their mobi deviceso check their bank statement, make rervation in a hot, to be ab to,ouo y ta shping they wa, every single click that happense pefullplaying a role a enabling compani to do tt. >> at the me time, t day to dawealit theonsumeside is still vy stng. >> yeah, we're theompany tt
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en you tnk about sring and how electronocuments are how business happens, it pdf and, younow, that's e of the inventions. we're a company that focuses o product d invasion. >> well, you've been so successful and a terrific company and ofourse a great stock. that's the president a ceof adobwhici'veeen recommding yrs."madey" wi bback. silico > silicon valley where ideas change the world and with the big game jt around the corner, cramer is goinone on one with the industry leade and entrepneurs in a league of their own with aearances by intel, under arm, verizon, ford and more. you won't want to miss "mad money" invest inmerica cotdn to kick off. all week om cnbe market. hey buddy,etet these dayquil id gs and go but the liquid gelarne mucix fastax. it's the samdifference
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,,,,, don' dot you wi y could gba in ti anduy alphat, the artist forlly known as googleit was tding at much lower evaion than a peon tt makes a blch o manufactur's. 17 tes earngs. wouldn't tt be an extraordinary time to pounce as the stocks post rnings last night of aost $6was whittled
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you tuly had that oppounity annoalthat longgo, in fact, you could ve spp up alphabet at 17 times earngs in early july of last year. th's the that'she se muip as the avage ock d s&0. it hardly an average stock. sie then, it'siven you a terrif 45% rally when the restofhe marwful. at that at that me you probably thought the stock was ouagusly expensive. st another over priced member of fang, the acronym i created for you. e growth for faceboo aman, netflix and googlewhich has become alphabet. it turns o it turns out to be much cheape use the earningsest -- estimas artoo low.alphabet
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disciplinetos outrageously times acceibly proted execution ve every growth ock manager goose bumps becausthe economy aclerad revenue growtht the sameime that ibeen ratcheting back expenses, kind of breathtaking. that ena that enabl them tow ay thestimas. revealing the stock s cheap lastummer and appeared to be hideously expensive. this is anncredibly imrtant leon for you the greagrowth scks ways look verexpensive, if not ridicuuslylow because we earnings in thout ars most people l peopleooat it inheho term and any cmentator is scorn cause you're supposed to be boundy rule n recommending pie isky expense stocks as if somehow
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or anoth go pr as someo as someone that ofessed love for growth ss when i think growth seems sustainable, i glad ly accept the ridilend t to explain not allangs are alike. amazon i on is a gain of sales expectatnsecause they ca port whatever earnings it wants to was tor no it's a traditional so topeak tfliis about adding new subscribers, yh, that's how we look at itraditionally. d't look it as earning you say those signups were wor x ane company forever so the more they havehe morthe stk isorth it's almost as if you measured trion by theber of positive rie fm e of rdor "orange is the ne blk." i mean, i mean, at's how you jud it. however, facebook is incredibl
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falling into place and gross margins rgins are extraordinary because all they are monetizing is you only features not to giv facebook ct for alits monster growth rat all ll ts in the vm as coared to growth start to lo insanely expensi once they get into the 30s. t so w not with fabook. i think we'll look back and realize the stock was quite cheap ght here. given the given the maifent earnin owth i expect going forwd and fiy, there is the bulous unbelievable alabet. this sck was ireo spect dirt cap. you don'kn uil sady business w celted from t ts. they cled it the other bets, they -- what a brilliant appalachian that is. google's business is firing on all cylinds, including those you didn't know isted d i think this pull backn the stock which shrank the gn from points st night and left
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just getting a real baai e stocks the stks deserve to up 60. howevewhen the mart is battered by so many vicious rip tide you have to expect goggle may becomeheaper. i ink we're in a situation that's bad for theto but fabulous the company. in ft, in fact, there are many people o wod have been willing to pay a lot more for this one at the end of t day but they di't he becsehe stock was being dragged wn by the under toe. e whe gravity of the&p 500 future, here is the ttom lin looki'm not saying google k phabets immune but t kind of cheap, high quality growth stock th you can condently buy the way down and that additial week we may find for a cole days. it shod be at p of yr shopng list, number uno wh thwaters a just fine. i y weake some calls and to san imichigan. susan?
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boh. booya. calr: good stock to pay and are theyaying dividends. >> mattel is gd to buy. they blew away the numbers. people didn't realize they got sales force and turns out they were more in touch with the customerhan ev before. that whys suainable. i like matteteen up here. fangtill haspike but not all fas e alike. phabetas cheap and it's ill too cheap w. more "mad money"head from cnbc one market inclung a companytrying to make car ownerhi partf past. can transform your compute, i'll fd out talking to t founder and levi's stadium hosted a big game anbefore kick off, i'm g the ceo of the iconic american company here
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whil >>whe wee out he in san francifor the countdown to the kick, i think it's worth checki in with compaes transforming t way we live. m talkg about compans like lift, the ride sharing play seco to er isize. you probably sn their gnature peak mustaches on cars in your neighood if yore noaly a stom. lifts a hily vued privatel privately held comnies we tend to refer ef as unicorns and the vironm environment got a lot mo fficult diicult for the creatus, however, ts is one unicorn that may deserve this siti giveft has a psence in 190 citiesroughly 7 million ride per month anthe moortant ere yot the fastowth heustry and they got plenty of ne bthe wa th don't need toome public. ier todagot a chance to talk with lift's preside john zimmer. ke a look. john, enever i read about you i hear it's lift vers uber i'm thinking that's entirelyhe strong story.
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>> that's ir. ft is winning 1 with llennials and millal don't want to own a car anymore. we're focused on the rht segm >> turd in pesyia. the day turned6 i nt the motor vehicl department it's changi. r the first time evee percent percent of 19-year-olds get w. really t freedom and the car is more of a burden, you havto deal with parkin tke, and maintenance and instead now wi li you can tap auttoand get ere u to go whater youant. the ia theris lt versus er is false,here could be a lot of diffent playersr room r bo? >> m
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the unit states $2 tllion spent on car ownership andhe car is utid 4% of the time incrible ineicient theris a masve opportunity to replace car oershipith sporta as a rvice. >> lten, i iiatehink wait a sond, gm invested $50 million wi you as parta hedge as opposed tthe possibilityou'oing to become plic and they will make a fortune. >> i thi >> i thinkhey are excited about lift as an investment bu cited so two things, one is real hubs so drive one of thlargesexpenses is the ca itse. >> nkidding. >> nowy haccesm vehicl across countr a great rdable rate. we'll beolling thaout and se things e future few years from now we' work with them ton must vehicles. >> googlreported and alphabet, taing about 7 million miles they p on. this is
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>> yt seeing tris the next couplars and will roll out year over year and what is whats inrestg and citi is that for the first timever, lift a ride she company has panered a car manufacturer. so in ordiry tore bring this to reality. we need that type of retionship and wre the only oneshat have that righnow. >> is important in tms of investorto see pnce who doesn't make a lot of own bets. how diu get to him? >> they red out to us. it was kinof athtime we were closing the last round with icon we went overhere and met with him and he was excited aninteed in what we were we were doing. >> same thing th icon? yh, actuay, icon >> hs got lot ofeoplwho work. >> icon >> icon was mores.
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roh one of his teamaes then got to meet wh carl and learthat as he lked ugh thmbers he saw a really ting investment opportunit d the service few s in n york d talked to e drivers and saw li was a great vestment >> all right so what is the difference between lift and uber if you had to look att besides the fact maybe you are making money because they i know th are long money. >>e're fused on the united stat wch is the mo prle largest opportu and we tat people er. >> now that's gog to be subjective. travis is going to say give me say met tricks. >> let's talk about it. for driver side, we do a few y thin. on we low tips on th platform tt leto o$60 mill tipto drive theyon't -- the hecompan doesalw tips through t p.the second thing we've dis wer driveronus. thdrivers at drive the mos can earn back parts of their commission tt led to nearly $40 million. almost almost $100 million in addition incomfoth drerand the third thing is catg a cuure of treating people better, we start addi features like eress paywhere driv canet paid the same day a we havereat passgersho treat drivers beer. at the e of the day en you have services that youan get a ride in three nutes and prices
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matters. en drivers are happy because th make moreoneynd a treated beer, theyrovide more serce. >> do you have a evidenc chg rirs tlift drivers? h, absolutely. eight out of t drivers prefer iving on lift. >> if that's the case, evaluation of uber, which is ten times shes would seal fanciful. >> lift >> lift is jt out three years old. if y look where they werat e three-year point, our aluation ihigh. it took us aew years to build up the technology and scalof e u.s. and nowre moving fast. >> let's talk about the atonnous car. why would i need you if i ve e? >> we lieve as well asenal motorsthcars will be introduced tough a network. u t acally nee own vehicle. thkingbout the ft a vehicle utized 4% of the time and we cabuy that mor
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moto can o the mor ive asset and be dd, yocan order a vaety different transporon riences. when you start designi a vehicle that doesn't need a driv, you stt kinghat experice are we going toffer u on you-- >> i want the .i nt the bar in the back. i'm not kidding. >> i think there wilbe atonus bars and people will come homwatching sports gas and having drink andhas methg you n't n. okay. now becausyou just raised mone obviously don't need money and you've g dee pockets. are you going too nturcatal root, full out for scale and not and not y about mang money or do you always have worry about one day mae wa stree wi bomfrielynd show a little bit of the ssibility of profitability. you got >> youot tfi theight middle ground, whichs fothe nextouplars, we'll be ry aggressiveecause t pounity of addressg the $2trlion car ownership markeis maive. and so we wa to an into th
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le into th. thhe capital we istoday. we have a path to profitility and we'll hit at at the right point. anything involng goverent regulationlabor that makes so that li is better tn uber? >> i think the companies a in a similaplace. drivers onur platform rely like the flexibility they have. 80% of dvers on ouplatform drive under 15ours so that might be one differee is tha there is more casual drive. this might bactors or actresses driving on lift. eris more social expnce iappeals to a different set of people. >> i'm so thrilled you're with me. cong to san francisco is the only way tdo this. i hope you'll be a regular on "mad money". >> wd love to. the c >> t co-founr of lift. 're not going to g these
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ay with cramer (celphrings) where are you? well the squirrels are back in the aic. mom? your dad won't call an exterminator... can i call you back, mom? he says it's personal thisime... if youe a mom, you call at the worst time. it's what you do. if you want toave fiftn percent or more on car insurance, you switch tgeico. it's what yodo. wherare you?it's very loud there. are u taking a zumba cls? thers a monjoyle way geyour f.y phps' fiber go gummi plusnergy it's a new fiber supplement at helps support relari d includes b vitamins to hp convert food to energy. mmmmm, these are good! ceork, phillips! the tasty side of fiber, fr phillips'. stress sweat.it can happen anyte to anyone. streats fferent thandinary sweat, it smellworse. ge4 timethe ecti ainst stressweat
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it i it is timeit's time fo the lightening round. a specl san francisco edition. take ycalls, rapid fire, talk about and play this sound, then the lightning rnd is over. are you ready? speed daddy. time fhe lightng rou curt in rtcalina, curtis? >> caller: boo-yah jim, thinks for taki the call. onoard for the lockheed martin. >> you w >> you want gh sndg dvmgs and lockheed martin, expensive stock.
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>> caller: cramer, 74 and sunny greetings to you. >> i le th wish i was tre. what's going o the stock is too che we'rin a be mark whe stoc that en't sport by big dend i think i think taser is inexpensive stock. jerard? calr: ruckus. >> i lov >> i love the kings. lived in sacranto. understand somethi, i'using th as teachingxperiment. if you hear wireless, u should be thiing verin.ifou can't do vezo think at not ru. ey can ey can go sign the golden state warriors scott?
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i own stx sea ga and -- >> this stock is so eap.8% yie. . the d flays they m not have the capital so we're going to l say take a pause. let's go to m in california, sam? >> caller: hello, . cramer, i'd likeo get your take on sketchers buy,ell or hold. >>ke >> sketchers has come down a great derom ere it was but at the samtimememb, the stock is up huge. so i say let wait and we see the arter and plty of time wean gome after see the quarr anthat, ladies and gentleme is e cosion of lightning round. >> the ligening round is sponsored by td ameritrade. fortifying the gravitdefying... adnture-collting... friend-conneor... fortifying goinglaces... off-to-the-races...
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yo you can't come out to san francisco in the week leading up to tuperowl without taing to levi that invented blue jeaaddition to le you know them as theomni
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one more tiny deta, this is vi's stadium, thultrahigh tee of the francisco 49s ere the sur is taking place this coming sy. compies committed to snding $220illion for naming rights and that's looking like a smt business decis especially s levis is reasg their mited editn per bowel 50 appel ection that isarcool looking rchandis got a chan to speak with char chip aeverybody calls him, theceof l ceo li stuss d company. as a season tickethoer fhe eagles, i'm enviou te me about ur desig >> e' excited tha supebowl here in town,.
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anning, levi's stadium down the road iouhousand we've really beefocused on h do we activatehe super bowl? >> how do you vate it? >> how we activate it. >> as ift's a scientific experience. >> it is. it is. you know, the naminrights to the stadium's more th putting our gn over the door and calling it levi's stadiu the super bowl as 1.5 ion visitors come from out of wn to expernce it. sur bowl city is rightut here. you probly hhance to walk thrgh. we triedown it. we have the city stage ped byevis where there will be free conrts ery singleight d a pop upshot called e levi's l where we're sng our nfcollection. i love it. >> and, you know, rely fuses on bringing that eerienc
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the ium levi ium. i want peopleo understand that naming ri in some city is here, you write a check and here otv levi must fe the affiltion with the nfl helpsond that or personally em to be involved. >> i am ve involved. it's a huge instment. $220illion over 20 yrs, so $11 million year on average. it is a big vestme a we need to make it rk so at it pa o. so i have beenery involved right from the very beginng. i was eply involved in negoating the deal and jt as involved in thinking tough how we activatit a it has openedma doors for us. intro iroduced a fit of product on levs, which is an athletic cut. itasased oinsight some of e 49erwould ve to wear our product but they are so muscular and thr thig a so big they n'fi the 501
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it was o of e fastest in story. we exp wexpthatnd launched e 49 cction which was couple truck jackets and a satin sleeve truck jacket for yearnet stadium. that w such success, we expanded it seven teams last year and durg e super bowl, 're expanding it now to 42 teams or to 32 teams tthe full teamollection and that's avaibl avble for sa isupebo ty and mart reet store ght now. >> we' seeing a bit a naissae in the apparel. pvh me o lasnighand raised guince anlul making a come back because they are a ve, ve good coany and ach and kors doing well. cai asmenything ven that i'm seeing oer clothinl apparel companbeing beat down i'lovehear story maybe the american csumer is not dead. >> the american nsumer isn't
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but i would say, yno s i joed the comny 4.5 years ago, we've been focused on h do we ma our brand both les and ers nuer onend thmpany eat ag that's r that really what it's been about, and we're n aerwo decades of really, reay difficbusiness conditis, we've turned the cner and stabilized the ship. we've ne the this that w ne to and we'rowing again ofitably andhe outlook more importaly is ally really bright for . >> ftastic. a t of people that wch t sh dub tail. the is a sense in e country ifou watch at me, hd, the commercials,ometimes the fan
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49ers to the credit as the see stium, which ilevi's stadium, which is in the heart of silicon valley,hey want to make it e most technologicay advanced experience in e nfl and make the pan exrience cpetitive with sittingn your liv room. >> it's come to so. getting the beer is hard owing your fantasy is hard that's changed. if iant to follo fantasy, it's a bummer to be at the stm. >> wgot the vi stadium app thatill tell you wt the lis are ke ieach of the restrooms d what the lin are lo for the dfere food stalls and you canrder fd directly divered tyour seat. >> i like it very much. chip, revolutiizg the apparel and levi stadium veragi veraginghe fan experience make it better. e last tngyou' nhe only chip in town anymore. >> i know. i haven't t the other chip yet buwhat is about the name chip and levi's stadium.
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ji it just it just kinda like...wiped erything clean. 6x cleaning my teeth are gwing. they are so white. 6x whiteng i actually reall like the 2 steps. step, eans step 2, whitens. every time i use this together, it felt li. ...lea dentt office crest hd. 6x cleang, 6x whitenin would switch to crest hd over what ias using befe. ugh! heartburn! no one burnsn my watch! tralkaeltzer heartburn reliefchs. theyork st a don'taste chalky. mmm...am i have hrtrn. alka-seltzer heartburn reliefchews. enjoy e relief. drra th's f. aeady d! noait me. this is t.
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...na dry antiperant ray. all all right. sho he to come to san francisco to tl u th but thwater is not fine,e'll let it come in better ices and when it does cle up, it's alphabet you want to reach for.
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you tomorrow it's wednesy, february 3rd and coming u on "rltoday,esidenal hopefulsake t d dasho new hampshire wit si days to go until the nation's first primary. a zika in the u.s.
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the nation's mid-section with rerts of multiple toados. plus,ul womenegisr for the draft? > and the frida thief mess with the wrong store cler "ely today" startsig now. and good mning everyone. thanks for bei withus. i'm shnon mulaire. we're le thaa ek away from e fir in the nation new hampshe primary. llary clinns loong to build on her historically close victory in iowa. sanders is looking to keep his momentumrom iowa, especially amg younger voter where a whopping 84% of those between 17 and years old suppoed sanders h is also ting hi good showing to the bank. theampaign received more than
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the most for the campaign on a
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