>> logan: we're about to take you behind the scenes of a three-year investigation that took down the super-cartel, the most powerful drug trafficking and money laundering organization law enforcement agents say they've ever seen. >> there it is. holy ( bleep ). >> logan: given unprecedented access, our "60 minutes" team was sworn to secrecy... until tonight. >> stahl: babies don't do much, right? well, years of research on infants as young as three months is proving that notion wrong. >> up goes the curtain. >> stahl: here at the yale infant cognition center, psychologists are observing everything from altruism to selfishness, bigotry to kindness. >> what seems to be an ignorant and unknowing baby is actually a creature with this alarming sophistication.

>> keteyian: what are the stakes in college football today? the michigan wolverines will tell you they're not just student athletes. that football is a full-time job. here, they were training with the navy seals last may, four months before their season began. at virtually every big program in the country, the money college football generates supports all the other sports on campus. >> what the hell are we waiting for? let's go. >> keteyian: the competition is fierce to stay on top and on tv. ( cheers and applause ) >> i'm steve kroft. >> i'm leslie stahl. >> i'm morley safer. >> i'm bob simon. >> i'm lara logan. >> i'm scott pelley. those stories tonight on "60 minutes." [ male announcer ] you're not the type of person who sets goals

and only hopes to achieve them. so you'll be happy to know that when it comes to your investment goals, northern trust uses award-winning expertise to lead you through an interactive investment process. adding precision to your portfolio construction by directly matching your assets and your risk preferences against your unique life goals. we call it goals driven investing. your life has a sense of purpose. shouldn't your investments? ♪ expertise matters. find it at northern trust. ♪ it's part of what you slove about her.essing. but your erectile dysfunction - you know, that could be a question of blood flow. cialis tadalafil for daily use helps you be ready anytime the moment's right. you can be more confident in your ability to be ready. and the same cialis is the only daily ed tablet approved to treat ed and symptoms of bph, like needing to go frequently or urgently. tell your doctor about all your medical conditions and medications, and ask if your heart is healthy enough for sexual activity.

do not take cialis if you take nitrates for chest pain, as this may cause an unsafe drop in blood pressure. do not drink alcohol in excess with cialis. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, seek immediate medical help for an erection lasting more than four hours. if you have any sudden decrease or loss in hearing or vision, or if you have any allergic reactions such as rash, hives, swelling of the lips, tongue or throat, or difficulty breathing or swallowing, stop taking cialis and get medical help right away. ask your doctor about cialis for daily use and a 30-tablet free trial. who in their right mind lines up at midnight to get the best deals on all the latest technology. turns out, bruce does. bruce: woo! yea! black friday! vo: come in on black friday at midnight this thanksgiving to find the perfect gift. like a toshiba 40" tv for only $179.99. or a lenovo laptop for $187.99.

the hottest prices, and amazing deals. only at best buy. from tests like this. ♪ and even more from real families who use them like this. we think there's another test to consider. it's based on one simple question. after living with your van, would you buy it again? more town & country owners do than the owners of any other minivan. it's called the test of ownership, and to us, it's the most important test there is. of washington about the future of medicare and social security. anncr: but you deserve straight talk about the options on the... table and what they mean for you and your family. ancr: aarp is cutting through all the political spin. because for our 37 million members, only one word counts. get the facts at earnedasay.org. let's keep medicare...

and social security strong for generations to come. >> logan: we're about to take you behind the scenes of a three-year investigation that took down the most powerful drug trafficking organization in law enforcement history. bigger than both the cali and the medellin cartels combined, more powerful than the infamous pablo escobar, this was a colombian cocaine empire with a reach so vast and profits so great it became known as "the super cartel." sworn to secrecy until now, our "60 minutes" team was given unprecedented access to the investigation as it was unfolding. colombian national police worked alongside agents from ice, the u.s. immigration and customs

enforcement agency, whose job, among other things, is to prevent contraband from moving across u.s. borders. the amount of cocaine and money the super cartel smuggled was incomprehensible, and it took authorities by surprise. u.s. ice agents first got a glimpse of what they were up against when they arrived here in september 2009, the sprawling pacific coast port of buenaventura, colombia. the agents got a tip to be on the lookout for cargo containers of fertilizer arriving from mexico. they were stunned by what they found. >> there it is! >> holy ( bleep ). >> logan: shrink-wrapped bundles of money. this one is $700,000 u.s. in $20 bills. as they searched through more containers, both here and in mexico, they found staggering amounts of cash.

more and more money, $41 million in that first seizure alone. you'd never actually seen anything like it? >> luis sierra: no, we'd never seen containers full of cash. >> logan: luis sierra was directing the ice operation that day. he told us that, until then, tales of containers full of cash were just a myth. >> logan: how much space physically does that kind of money take up? >> sierra: $41 million is... is probably waist-deep in maritime shipping container, waist-deep of cash. >> logan: how long did it take you to count it? >> sierra: it took us 30 days to count. >> logan: teams of agents worked eight hours a day with colombian police counting the money inside this heavily secured bank in the capital, bogota. and that was just the beginning. >> sierra: the amounts of cash they move is unfathomable. it... we couldn't believe it. and shipments that we seized, that was a routine shipment for

them. that was... that was nothing. >> logan: a routine shipment. >> sierra: routine. monthly, weekly-- that wasn't a once-a-year or a one-time shot. they were... that was standard business. >> logan: how much money are you talking about? >> sierra: hundreds of millions, if not billions. >> logan: of dollars? >> sierra: of dollars being smuggled around the world into colombia. >> logan: these shipments were just one method of smuggling cash. they also hid money in vehicles, luggage and furniture. >> sierra: we've never seen the likes of it, you know, an organization operating on that scale. >> logan: explain to me how this cartel would work. is it fair to say it was like a conglomerate? >> sierra: it was run like a sophisticated business, a fortune 500 company. they had... they had their c.e.o.s, they had their vice presidents. >> logan: was it very compartmentalized? >> sierra: yeah, they've learned. and this particular cartel, you

could be involved in transportation, but you didn't know who the c.e.o.s were or even whose cocaine you were smuggling. so no one really knew what the other hand was doing except for two or three people at the top. >> logan: the enormous scale of the cartel's operations was unprecedented, and so was the audacious plan u.s. ice agents and colombian police used to bring the men at the top to justice. they did it by following the money, starting with the cash from that first seizure three years ago. it led them to a trio of ruthless kingpins who ruled the super cartel for a decade. luis caicedo was the mastermind, a former police investigator so secretive he was known as "the ghost." julio lozano directed the group's powerful alliance with mexican cartels. and claudio silva managed the cartel's assets, worth billions of dollars. ice agents told us the super

cartel supplied 42% of colombian cocaine in the u.s., some 900 tons over seven years, much of it grown here in the verdant coca fields that blanket central colombia. we went with colombian police commandos, called "junglas," and u.s. ice agents on a series of raids to destroy drug labs linked to the super cartel. across streams, through dense vegetation, the junglas led us toward a crude structure hidden beneath the jungle canopy. in colombia, steve kleppe is the u.s. immigration and customs enforcement agent in charge. how important is a lab like this to the cartel? >> steve kleppe: it's tremendously important. in the supply chain, this is step one. and you'll find these type of clandestine labs closest to the coca fields themselves. >> logan: the piles of coca leaves you see here are the

source of the cartel's vast fortune. inside these big barrels, the leaves are soaked with gasoline and toxic chemicals to make unrefined cocaine. there are thousands of labs like this across colombia. they're easy to build and easy to conceal. the commandos set a series of explosive charges throughout the makeshift structure, and directed us to a nearby coca field where we watched the jungle lab go up in smoke. it's a tiny but critical part of the super cartel's global enterprise. 200 miles to the north, the cartel bosses ran their daily operations from a string of small cafes and coffee shops in an upscale neighborhood in bogota. that's where luis sierra and other ice agents shadowed them for months. how difficult was it to run surveillance on this cartel?

>> sierra: i'd say this was the most difficult surveillance that we've ever seen. these guys were so anonymous, they were like ghosts. trying to identify them during the surveillance was extremely difficult. >> logan: in face-to-face meetings at the cafes, the bosses issued orders to their lieutenants. >> sierra: these guys essentially existed off the radar, people who didn't lead typical... what we think of as typical drug trafficker, money launderer lifestyles. very low profile, low key. driving anonymous cars, living in small apartments. it was amazing that they lived this lifestyle, and that made it harder for us to identify them. >> logan: so what's the point of having all the money, then, if you can't use it? >> sierra: yeah, i remember asking one of the members of the cartel that question, because we couldn't figure it out. and the answer that person gave us was, for the power.

>> logan: it all began to unravel when this ice agent turned one of the cartel's most trusted money men into his secret informant. the agent was only allowed to talk to us if we concealed his identity, because he still works undercover. what would happen to you if your cover was blown? >> agent: they'll probably retaliate. >> logan: and retaliation would probably mean what? >> agent: maybe just a hit on your life or, you know, family. you never know. >> logan: can you describe the... the kind of guys that you were dealing with? >> agent: they were well- educated, well-dressed, well- spoken. you'd be surprised how young these guys are. some of them even had a master's degrees. so they operated legitimate businesses, and, on the side, they were drug traffickers. and, you know, even their families didn't know what they did. you'd never think if you saw them out on the street that they were drug traffickers. >> logan: were they feared? >> agent: yes. they... they were feared just because they had so much money,

so much power that, you know, people didn't want to mess with them. >> logan: in a daring ploy, the undercover ice agent infiltrated the top tier of the cartel in colombia. >> agent: they thought i was just a money guy who, you know, was facilitating the money pickup for the organization. so they thought i was a member. >> logan: for months, the u.s. agent helped direct the super cartel's cash and cocaine deliveries right into the hands of police and his fellow agents in more than a dozen countries around the world, from ecuador to morocco to the netherlands. in one operation, this semi- submersible built by the super cartel was intercepted near the galapagos islands. it was carrying a ton and a half of cocaine. in another, this suitcase stuffed with their cash was picked up in spain by an undercover ice agent. meanwhile, back in colombia, authorities wiretapped the phones of the bosses' friends, wives and mistresses. the ice agents and police methodically began cutting off

the cartel's main tentacles. >> agent: we started with the boss, and, from there on, we just went down. and we actually dismantled the whole organization from the suppliers to, you know, to the people who picked up the money, who did the payoffs, you know, to the people who actually transported the narcotics to the people who received the narcotics. >> logan: the first of the bosses to fall was luis caicedo, the ghost. he had fled from colombia to what he thought was safety in argentina. ice agent steve kleppe was there when police moved in. >> kleppe: his look at the time of arrest was just of shock. >> logan: did you look into his eyes? were you right there? >> kleppe: yes. he was hooded at the time. and i went to make positive i.d. of him and... and take some pictures. so we removed the hood, and the photo i took with a camera phone. >> agent: that was the biggest

victory, you know, of the investigation, arresting don lucho in argentina. >> logan: were you there at the scene? >> agent: i was at a safe house. but once he was apprehended, we did go out there. >> logan: next to fall was claudio silva. he had been hiding at a remote farm deep inside the jungle. our "60 minutes" team was there in may 2010 when police loaded him into a helicopter. a cell phone call to his mistress had given him away. the mob boss, one of the most feared and powerful leaders of the colombian cocaine empire, cried when he was captured. the last of the bosses, julio lozano, surrendered to ice agents in panama six months later. >> kleppe: we destroyed their infrastructure. we destroyed their business. the remnants that are out there now have to scramble to try to regain whatever footing they can, certainly not on the scale

that they had. and those who are out there still are looking over their shoulder. >> logan: but ice agents acknowledge they only got a tiny fraction of the super cartel's cocaine and their cash. if you look at the big picture, there's still tons and tons of cocaine flooding into the united states. so what difference does this make? >> sierra: i'd say we took off the most prolific organization in terms of bulk cash smuggling and drug trafficking. of course, there's people ready to step in and take their place. but for an organization to become that sophisticated again, as sophisticated as this, is going to be very difficult. >> logan: ice agents and colombian police are still following leads, picking at the bones of the super cartel. all three cartel bosses are now

in custody in the u.s. waiting to be sentenced. all eyes, right here. this is our year. i thought it was last year... turns out i was wrong. none of us would walk in here and settle. that's how we are! i forgot what i was going to say. patrick, i want 100% commitment! because i care man, ok? who are we!? 49ers! 49ers! 49ers! yeah! [ all cheering ] what the heck is going on in here? sorry coach, i just got a little carried away. alright, i think we're good. [ morgan ] for a chance to be in a locker room on game day and more... join visa nfl fan offers and make your season epic.

but when i was in an accident... on game day and more... i was worried the health care system spoke a language all its own with unitedhealthcare, i got help that fit my life. so i never missed a beat. that's health in numbers. unitedhealthcare.

let's do this thing!en, this is no ordinary thanksgiving. sears black friday doorbusters start 8pm thursday, going all night with more doorbusters 4am friday. this is sears.

>> stahl: it's a question people have asked for as long as there have been people: are human beings inherently good? are we born with a sense of morality, or do we arrive blank slates, waiting for the world to teach us right from wrong? or could it be worse-- do we start out nasty, selfish devils who need our parents, teachers, and religions to whip us into shape? the only way to know for sure, of course, is to ask a baby. but until recently, it's been hard to persuade them to open up and share their secrets.

enter the baby lab. this is the creature at the center of the greatest philosophical, moral and religious debates about the nature of man: the human baby. they don't do much-- can't talk, can't write, can't expound at length about their moral philosophies. but does that mean they don't have one? the philosopher rousseau considered babies "perfect idiots, knowing nothing," and yale psychologist karen wynn, director of the infant cognition center here, the baby lab, says for most of its history, her field agreed. didn't we just think that these creatures at three months and even six months were basically just little blobs? >> wynn: oh, sure. i mean, if you look at them, they... >> stahl: yeah. >> wynn: ...they kind of look like little... i mean, cute little blobs. but they can't do all the things that a... an older child can. they can't even do the things that a dog or a pigeon or a rat can.

>> stahl: no pulling levers for treats or running mazes for these study subjects. but they can watch puppet shows, >> wynn: up goes the curtain! >> stahl: and wynn is part of a new wave of researchers who have discovered seemingly simple ways to probe what's really going on in those adorable little heads. >> wynn: up goes the curtain! >> stahl: we watched as wynn and her team asked a question that, 20 years ago, might have gotten her laughed out of her field-- does wesley here, at the ripe old age of five months, know the difference between right and wrong? wesley watches as the puppet in the center struggles to open up a box with a toy inside. the puppy in the yellow shirt comes over and lends a hand. then the scene repeats itself, but this time, the puppy in the blue shirt comes and slams the box shut. nice behavior... mean behavior... at least to our eyes.

but is that how a five-month-old sees it, and does he have a preference? >> wesley, do you remember these guys from the show? >> stahl: to find out, a researcher who doesn't know which puppet was nice and which was mean offers wesley a choice. >> who do you like? >> stahl: he can't answer, but he can reach. >> that one? >> stahl: wesley chose the good guy, and he wasn't alone. >> that one! >> stahl: more than three quarters of the babies tested reached for the nice puppet. >> that one! >> stahl: wynn tried it out on even younger babies-- three- month-olds, who can't control their arms enough to reach. but they can vote with their eyes, since research has shown that even very young babies look longer at things they like. >> which one do you like? >> stahl: daisy here looked at the mean puppet for five seconds, then switched to the nice one for 33. >> wynn: babies, even at three

months, looked towards the nice character and looked hardly at all-- much, much, much shorter time-- towards the unhelpful character. >> stahl: so basically, as young as three months old, we human beings show a preference for nice people over mean people. >> wynn: study after study after study, the results are always consistently babies feeling positively towards helpful individuals in the world. and disapproving, disliking, maybe condemning individuals who are antisocial towards others. >> stahl: it's astonishing. wynn and her team first published their findings about baby morality in the journal "nature" in 2007, and they've continued to publish follow-up studies in other peer-reviewed journals ever since; for instance, on this experiment. they showed babies like james here a puppet behaving badly. instead of rolling the ball back

to the puppet in the middle, this green-shirted bunny keeps the other puppet's ball and runs away. then, james is shown a second show. this time, the bunny, who he just saw steal the ball, tries to open up the box to get the toy. will james still prefer the puppet who helps out, or will he now prefer the one who slams the box shut? >> who do you like? >> stahl: he chose the one who slammed it shut, as did 81% of babies tested. the study's conclusion-- babies seem to view the ball thief as deserving punishment. so, do you think that babies, therefore, are born with an innate sense of justice? >> wynn: at a very elemental level, i think so. >> paul bloom: we think we see here the foundations for morality. >> stahl: paul bloom is also a professor of psychology at yale, with his own lab. he's collaborated with wynn on many of her baby studies, and he also happens to be her husband.

>> bloom: i feel we're making discoveries. i feel like we're... we're discovering that what seems to be one way really isn't. what seems to be an ignorant and unknowing baby is actually a creature with this alarming sophistication, this subtle knowledge. >> stahl: and he says discovering this in babies who can't walk, talk or even crawl yet suggests it has to come built in. so, remember b.f. skinner, who said that we had to teach our children everything through conditioning. so, does this just wipe him off the map? >> bloom: what we're finding in the baby lab is that there's more to it than that, that there's a universal moral core that all humans share. the seeds of our understanding of justice, our understanding of right and wrong, are part of our biological nature. >> stahl: wait a minute-- if babies are born with a basic sense of right and wrong, a universal moral core, where does all the evil in the world come from? is that all learned? well, maybe not.

take a look at this new series of discoveries in the yale baby lab. >> would you like a snack? >> stahl: in offering babies this seemingly small, innocuous choice, graham crackers or cheerios, wynn is probing something big-- the origins of bias, the tendency to prefer others who are similar to ourselves. >> wynn: adults will like others who share even really absolutely trivial similarities with them. >> stahl: so will nate, who chose cheerios over graham crackers, prefer this orange cat who also likes cheerios over the grey cat who likes graham crackers instead? which one do you like? apparently so. but if babies have positive feelings for the similar puppet, do they actually have negative feelings for the one who's different? to find out, wynn showed babies the grey cat, the one who liked the opposite food, struggling to

open up the box to get a toy. will gregory want to see the graham cracker-eater treated well? or does he want him treated badly? >> which one do you like? that one. okay! >> stahl: gregory seemed to want the different puppet treated badly. that is amazing. so he went with his bias in a way. and so did nate and 87% of the other babies tested. from this, wynn concludes that infants prefer those who harm others who are unlike them. >> bloom: what could be more arbitrary than whether you like graham crackers or cheerios? >> stahl: nothing. >> bloom: nothing. but it matters. it matters to the young baby. we are predisposed to break the world up into different human groups based on the most subtle and seemingly irrelevant cues. and that, to some extent, is the dark side of morality.

>> stahl: we want the other to be punished? >> wynn: in our studies, babies seem as if they do want the other to be punished. >> stahl: we used to think that we're taught to hate. i think there was a song like that. this is suggesting that we're not taught to hate, we're born to hate. >> wynn: i think that we are built to, you know, at the drop of a hat, create "us and them." >> bloom: and that... and that's why we're not that moral. we have an initial moral sense that is, in some ways, very impressive, and in some ways, really depressing; that we see some of the worst biases in adults reflected in the minds and in the behaviors of young babies. >> stahl: but bloom says understanding our earliest instincts can help. >> bloom: if you want to eradicate racism, for instance, you really are going to want to know to what extent are babies little bigots? to what extent is racism a

natural part of humanity? >> stahl: sounds to me like the experiment show they are little bigots. >> bloom: i think, to some extent, a bias to favor the self-- where the self could be people who look like me, people who act like me, people who have the same taste as me-- is a very strong human bias. it is what one would expect from a creature like us who evolved from natural selection, but it has terrible consequences. >> stahl: he says it makes sense that evolution would predispose us to be wary of "the other" for survival, and so we need society and parental nurturing to intervene. he showed us one last series of experiments being done in his lab not with babies, but with older children of different ages. >> blue. >> stahl: the kids get to decide how many tokens they'll get versus how many will go to another child they're told will come in later. they're told the tokens can be traded in for prizes.

>> so you can say "green," and if you say "green," then you get this one and the other girl doesn't get any. or you can say "blue," and if you say "blue," then you get these two and the other girl gets these two. so green or... >> green! >> stahl: the youngest kids in the study will routinely choose to get fewer prizes for themselves... >> green. >> stahl: ...just to get more than the other kid... >> i'll pick green. >> stahl: ...in some cases, a lot more. >> ( laughs ) >> bloom: the youngest children in the studies are obsessed with social comparison. >> so you get these seven. she doesn't get any. >> yay! >> bloom: they don't care about fairness. what they want is they want relatively more. >> stahl: but a funny thing happens as kids get older. around age eight, they start choosing the equal, fair option more and more. >> green. >> stahl: and by nine or ten, we saw kids doing something really crazy... >> green. >> stahl: ...deliberately giving the other kid more. >> green or blue? >> green. >> stahl: they become generous.

chalk one up to society. they've already been educated? >> bloom: they've been educated, they've been inculturated, they... they have their heads stuffed full of the virtues that we might want to have their heads stuffed with. culture and education. >> stahl: so we can learn to temper some of those nasty tendencies we're wired for-- the selfishness, the bias-- but he says the instinct is still there. >> bloom: when we have these findings with the kids, the kids who choose this and not this, the kids in the baby studies who favor the one who is similar to them, the same taste and everything, none of this goes away. i think, as adults, we can always see these and kind of nod. >> stahl: yeah. it's still in us. we're fighting it. >> bloom: and the truth is, when... when we're under pressure, when life is difficult, we regress to our younger selves, and all of this elaborate stuff we have on top disappears. >> stahl: but, of course, adversity can bring out the best in us, too-- heroism, selfless

sacrifice for strangers-- all of which may have its roots right here. >> bloom: great kindness, great altruism, a magnificent sense of impartial justice have their seeds in the baby's mind. both aspects of us, the good and the bad, are the product, i think, of biological evolution. >> stahl: so it seems we're left where we all began-- with a mix of altruism, selfishness, justice, bigotry, kindness-- a lot more than any of us expected to discover in a blob. well, i end my conversation with you with far more respect for babies. who knew? >> welcome to the cbs sports update presented by e.tradement i'm james brown with the scores from around the nfl today. the texas survived the jags in overtime, raising their record to 9-1.

brady-luck 1 goes to the patriots. atlanta wins and green bay makes it five straight. the cowboys come back from 13 down to win in overtime. rg3 throws four touches in washington's win. for more sports news and washington's win. for more sports news and information, go to cbssports.com. wait a minute.'ll -- wa-- wa-- bobby? bobby! what are you doing, man? i'm speed dating! [ male announcer ] get investing advice for your family at e-trade.

♪ ♪ [ male announcer ] 'tis the season to discover the kid in all of us. the memories that last, start with the gifts that last. ♪ enjoy free shipping and great values on your holiday shopping from l.l.bean. that retiring some day is even an option for sean and me. how'd you get comfortable enough to know you could really do it? well, planning, of course. and we got a lot of good advice.

a few years ago, your mom and i put some money into a pacific life fixed annuity. it guarantees us an income for the rest of our lives, whether social security is all there or not. hey, hey! ♪ [ laughs ] [ male announcer ] to learn more about a guaranteed lifetime income from pacific life, visit pacificlife.com.

we're coming up on 50 employees and delivering to thousands of companies every week. i would definitely say this is a fruitful business.

>> now, armen keteyian on assignment for "60 minutes". >> keteyian: turn on the television almost any day this week and you'll find a college football game. and there's a good reason why-- the popularity and importance of the sport is at an all-time high. that's because, for more and more universities across the country, success on the football field now equals a higher profile for the entire school. this has fueled an arms race in the college game, the likes of which the sport has never seen. and with a lucrative national playoff beginning in 2015, that race will only accelerate.

just how essential is college football these days? well, judge for yourself, as we take you on the road and behind the scenes, beginning in michigan stadium, in a place they call "the big house." a fall saturday in ann arbor, michigan, and players from the winningest program in the history of college football burst onto the field. it's one of the timeless traditions that define the game, the michigan wolverines slapping a banner in the country's biggest stadium as the band blares the school's famous fight song. ♪ ♪ >> keteyian: 112,000 fans roaring as one, exactly how michigan athletic director dave brandon wants it.

>> dave brandon: we want people to never even think about staying home and watching this in 3d on their flat screen television. that's unacceptable. we want things to be going on here that are not going to get covered, and not going to be a part of their living room experience. >> keteyian: that's why, for michigan's home opener, brandon brought in a stealth bomber to help kick off the game, and two seasons ago, had the game ball special-delivered right out of the sky. >> brandon: we want our fans to be wowed. >> keteyian: dave brandon was hired as athletic director here two years ago, a former michigan football player and c.e.o. of domino's pizza, schooled in the ingredients of marketing success. >> brandon: good morning. are we ready to go? >> keteyian: on game day, he never stops moving, arriving five hours early, double checking on everything from the expensive suites to the concession stands... >> brandon: hi, i'm with the quality control department... >> keteyian: ...to the freshness

of the cookies. truth is, he simply can't afford not to be obsessed with the tiniest details. because like virtually every other college in the country, michigan's entire athletic department budget-- this year, all $133 million supporting 29 sports-- is built on the back of one thing, football revenue. how much of that $133 million is your football team responsible for? >> brandon: about 75%. >> keteyian: so i'm doing the math, that's north of $90 million. does that number keep you at night? >> brandon: well, i think it was mark twain who said, "if you put all your eggs in one basket, you better watch your basket." i watch my basket pretty carefully when it comes to football. >> keteyian: michigan has the nation's largest alumni group, and a zealous fan base that gobbles up millions of dollars in merchandise. even so, brandon taps into that fervor any way he can. yes, for $6,000 a pop, the big house can occasionally be turned

into the chapel of love. with revenue streams flowing from every direction, michigan's athletic department turns a profit, but it is the exception in college sports. >> brandon: the business model of big-time college athletics is primarily broken. it's a horrible business model. >> keteyian: broken. >> brandon: broken. you've got 125 of these programs. out of 125, 22 of them were cash flow even or cash flow positive. now, thankfully, we're one of those. what that means is you've got a model that's not sustainable, in most cases. you just don't have enough revenues to support the costs. and the costs continue to go up. >> keteyian: why? a big reason is universities are in the midst of a sports building binge. cal berkeley, for example, renovated its stadium to the tune of $321 million.

the list is endless. michigan's athletic department floated $226 million in bonds to upgrade the big house. what are you chasing? >> brandon: we want to win championships. >> keteyian: you're going to get a big payout. >> brandon: we're going to have excited fans, we're going to fill stadiums, we're going to be on tv, we're going to accomplish all of the goals that we need to accomplish to keep this department moving ahead. >> keteyian: and that's where the phrase "arms race" comes up. >> brandon: if you don't keep pace, if you don't stay competitive, you're going to have a problem. >> keteyian: inside a recently built indoor practice facility that many an nfl team would envy, we spoke to michigan's head coach brady hoke. can you recruit a top player without facilities like this? >> brady hoke: you know, it matters. i'd be sitting here lying if i didn't think it mattered. i think the other part of it, though, the people have to matter, too. >> keeyian: the program every school has been chasing is alabama. the crimson tide have rolled to

two national titles in the last three years. the architect of that success is nick saban, as innovative a coach as there is in the game, and the leader of another escalating trend in college football-- skyrocketing coaching salaries. saban is paid over $5 million a year, more than alabama's chancellor. are you worth it? >> nick saban: probably not. probably not. but i think the other side of that is you almost have to look at what return has there been on that investment? >> keteyian: since saban took over in 2007, alabama's profits have nearly tripled, a rare athletic department not drowning in red ink. saban's championship ways have not only earned him a place in alabama lore; today, he and his school are such a valued commodity, they were handpicked for the showcase game in prime time the first saturday of this

season, a match-up engineered by espn-- alabama against michigan inside sold-out cowboys stadium in dallas in front of 90,000 diehard fans. each school took home a record $10 million from ticket sales and television rights, an athletic director's dream. >> brandon: this game will sell merchandise. it will create interest for tickets back home. it'll hopefully get other networks bidding for these opportunities for us. >> keteyian: for schools without the pedigree of michigan or alabama, football has become the fastest way to put their universities on the map. this was unheralded towson university, preparing in baton rouge, louisiana, to play powerhouse lsu in what is known as a "guarantee" game. towson was guaranteed a half million dollars to show up, and also guaranteed to lose, on national tv, no less.

before the game, we spoke to towson athletic director mike waddell. why subject your team to this? >> mike waddell: there'll be more people watching this game tonight than perhaps have ever watched anything to do with towson university in our history, going back 146 years. >> keteyian: but then a funny thing happened on the way to the slaughter. the sacrificial lambs didn't lie down. with five minutes to go in the first half, the nobodies from north baltimore led mighty lsu, 9-7. but at halftime, towson head coach rob ambrose wasn't gloating. >> rob ambrose: any of you sons of bitches that are smiling because you think we did something, i'm going to kill you. it's a 15-round fight, not five. you got it? >> yes, sir! >> ambrose: what the hell are we waiting for? let's go! >> keteyian: lsu's talent would eventually prove too much. but towson never stopped fighting, right to the end. an eventual 38-22 loss on the

scoreboard, but a win for the towson university brand. >> waddell: way to go, buddy! you couldn't buy this type of an advertisement nationally. >> keteyian: even at a place like michigan, one of the top academic institutions in the country, football is the front porch to the school and a magnet for donations to the entire university. >> brandon: this is a huge giving season. our development folks have actually done statistical research on how much of the giving takes place during the football season, and it's a disproportionate amount. >> keteyian: disproportionate. how much? >> brandon: i think the number is somewhere between 60% and 70%, and that's why, in many cases, you see universities who drop football bringing it back, because that magnet works. >> hoke: everybody got that? that was a good win. >> keteyian: with all this on the line, believe it or not, there is no more important hire a university can make these days than its head football coach. >> hoke: this is michigan, for god's sake. >> keteyian: in michigan's case, last year, it was little-known

brady hoke, a "character counts" coach who has revitalized this storied program. hoke is the last to admit to the pressure he's under to win. but like most coaches, his life speaks for him. average day, when do you get in here? >> hoke: 5:45. >> keteyian: an average day, when do you leave? >> hoke: oh, 9:30, 10:00, 10:30 sometimes. >> keteyian: the alabama game started around 7:15 texas time. how much did you eat that day? >> hoke: i didn't. >> keteyian: why? >> hoke: that's a good question. probably a little bit of antsiness, nerves, whatever. >> keteyian: alabama's nick saban knows that feeling all too well. how long will you let yourself savor a win like that win over michigan? >> saban: well, when we won the national championship, about two hours after the game, somebody said, "you don't seem very happy." and i said, "well, i'm just worried about what the issues are going to be for next year," because something's happening.

>> keteyian: so you allowed yourself a whole 120 minutes of pure pleasure. >> saban: not very long. >> keteyian: like an inverted pyramid, the constant pressure funnels down, from the coaches to the players, almost all of whom are between 18 and 23 years old. take a look and listen to an average michigan practice in august, a week before school even started. it resembled a ten-ring circus. when it was over, ice baths provided a welcome, if brief, relief. the truth is, being a college football player these days means a year-round cycle of practice, weightlifting, and off-season workouts. here were michigan players last may, training with navy seals out in san diego. denard robinson, the team's star quarterback, led the charge. these are full-time jobs.

fair to say? >> denard robinson: oh, yeah. >> keteyian: full-time? >> robinson: oh, yeah, it is. it is a full-time job. it's a grind. and it's... it's a grind because you have to do this. because those games that you are going to face, it's going to take a toll on you. >> keteyian: and you know the other reason is because the guys across from you are doing the same damn thing. >> robinson: the same thing. oh, yeah. >> keteyian: remember that michigan-alabama game in dallas? well, after a dispiriting loss, the wolverines didn't return to ann arbor until 5:00 in the morning, the end of a 40-hour weekend. on top of it all, the players still had to be in class on monday morning. that means even robinson, the unquestioned big man on campus. his number 16 jersey is the hottest property in town. when he's healthy, robinson's dynamic play has determined michigan's fate.

and when he gets hurt, the entire michigan family holds its collective breath. there's a lot at stake here. do you worry that it's just too much pressure on these student athletes? >> brandon: yes, i do worry. i see kids. i see 18-, 19-, 20-year-old kids who are still trying to figure out life and figure what they're about. most rabid fans don't see any of that. >> keteyian: no, what they're seeing more and more of is this... nail-biting finishes... unscripted drama... >> how about that! >> keteyian: ...unbridled passion. more than ever, schools going all in on the high-stakes game called college football. >> go to 60minutesovertime.com for a star quarterback's perspective on football as a full-time job. perspective on football as a full-time job. sponsored by pfizer.

on golstag. but when joint pain and stiffness from psoriatic arthritis hit, even the smallest things became difficult. i finally understood what serious joint pain is like. i talked to my rheumatologist and he prescribed enbrel. enbrel can help relieve pain, stiffness, and stop joint damage. because enbrel, etanercept, suppresses your immune system, it may lower your ability to fight infections. serious, sometimes fatal events including infections, tuberculosis, lymphoma, other cancers, and nervous system and blood disorders have occurred. before starting enbrel, your doctor should test you for tuberculosis and discuss whether you've been to a region where certain fungal infections are common. don't start enbrel if you have an infection like the flu. tell your doctor if you're prone to infections, have cuts or sores, have had hepatitis b, have been treated for heart failure, or if, while on enbrel, you experience persistent fever, bruising, bleeding, or paleness. [ phil ] get back to the things that matter most. ask your rheumatologist if enbrel is right for you. [ doctor ] enbrel, the number one biolog medicine prescribed by rheumatologists.

hi, i just switched jobs, and i want to roll over my old 401(k) into a fidelity ira. man: okay, no problem. it's easy to get started; i can help you with the paperwork. um...this green line just appeared on my floor. yeah, that's fidelity helping you reach your financial goals. could you hold on a second? it's your money. roll over your old 401(k) into a fidelity ira and take control of your personal economy. this is going to be helpful. call or come in today. fidelity investments. turn here.

>> pelley: now, an update on a story we called "the blowout," about the "deepwater horizon" disaster in the gulf of mexico. 11 workers died in that april 2010 explosion and fire. oil spewed into the gulf for 87 days. >> mike williams: i heard this awful hissing noise, this whoosh, and at the height of the hiss, a huge explosion. >> pelley: in addition to survivors like mike williams, we talked with berkeley professor

robert bea, the eminent engineer who analyzed the "columbia" space shuttle and hurricane katrina disasters. who's responsible? >> robert bea: b.p. >> pelley: the government agrees. on thursday, the department of justice announced $4.5 billion in penalties against the oil company, including $1.3 billion in criminal fines, the most in history. two b.p. supervisors have been indicted for manslaughter. and the company has agreed to plead guilty to felony misconduct charges. all this, in addition to billions in civil claims against b.p. i'm scott pelley. we'll be back next week with another edition of "60 minutes," and i'll see you tomorrow on the "cbs evening news." captioning funded by cbs, and ford-- built for the road ahead. i put away money. i was 21, so i said, "hmm, i want to retire at 55." and before you know it, i'm 58 years old.

time went by very fast. it goes by too, too fast. ♪ but i would do it again in a heartbeat. [ laughs ] ♪ ♪ ♪ it's "go" time.. this is no ordinary thanksgiving. sears black friday doorbusters start 8pm thursday, going all night with more doorbusters 4am friday. this is sears. then don't get nickle and dimed by high cost investments and annoying account fees. at e-trade, our free easy-to-use online tools

and experienced retirement specialists can help you build a personalized plan. and with our no annual fee iras and a wide range of low cost investments, you can execute the plan you want at a low cost. so meet with us, or go to etrade.com for a great retirement plan with low cost investments. ♪