>> cbs sports proudly presents the pga tour. [ cheers and applause ] >> you've got be semi crazy to do this, because it's total madness sometimes. just think of six contenders playing six different holes and all six guys in the middle of their back swing. now, who do you show?

where do you go? and at what time do you do that? it's like a blank, boom, it's gone. you either do it right or you don't do it right. and when do you it right, you're a hero. if you don't do it right, you're a bum. . ♪ >> the thing that made frank chirkinian so great, what he would hammer into me and i to this day say it to people, don't be a mechanic. try something different. >> quickly bc-2. and roll bt2 and out to 12. >> to explain frank chirkinian and explain to people his personality was he loved his nickname that pat summerall gave him, the ayatollah. he always had a great saying -- "i do not run a democracy."

he was a dictator. he got in his truck and he was gonna do it his way and his way only. >> wider. get wide. real wide. come on yo out. ♪ >> he made golf entertaining but still preserved the integrity and the important things in golf and was a toible convey to the public that golf is a special sport and he was able to bring the excitement of the sport but also make sure that the public understood that there was great values to the game beyond just the competition. >> this is great little hole, pat. >> this is simply a great little hole. [ laughter ] >> frank took a sport that had not really entered the television age, and he found a way to make golf compelling. there's a side of me that wants

to say if it wasn't for frank chirkinian, i don't know where the game of golf would be. i believe that more than i believe that the game leans on any one player and that player's greatness. ♪ >> he still had his fingerprints all over our show and always will. >> till the day that he took his last breath, frank chirkinian would rather be in the chair producing than doing anything else. >> if chirkinian's vision changed the way viewers watched golf, then pete dye's changed the way the game is played. how an 87-year-old man scares and scars the game's elites. >> pete's vision of what the game should be is far different than a lot of people's. ♪

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the ones getting involved and staying engaged. they're not afraid to question the path they're on. because the one question they never want to ask is "how did i end up here?" i started schwab for those people. people who want to take ownership of their investments, like they do in every other aspect of their lives.

>> although gary player, tiger woods, deane beman, and frank chirkinian have helped shape the game as we know it today, golf is full of other visionaries who have made lasting contributions, such as golf legend ben hogan, who pioneered practice routines. >> you're not born with a club in your hand, you understand? you'd have to -- you have to manufacture a swing. you can't be a damn fool and go out there and hit something that you never have hit before. you have to practice for it to be automatic for you. i tried to perfect it. never did. i came pretty close. >> fellow major champion gene sero zin invented the sandwich in 1932 while paul tight a 60-degree wedge in 1980s. both clubs are found in

virtually every players' bag. meanwhile, jack nicklaus and the great arnold palmer took vision outside the ropes. decades before players traveled by private plane, palmer earned his pilot's license in 1956 to fly himself to and from events and even set the world record for circumnavigation speed in 1976 that still stands today. >> ground ready to taxi. >> these practical applications have had a profound effect on the sport, but for another golf visionary, it was always about the art. >> next one we're going to is 12. we're about 95%. this is will be a -- this will be a sand bunker right here.

the green set left to right in here. but all down over there will just be grass swales and they'll be able to play golf from the left side. here we go. ♪ >> i love building a golf course. you got to be crazy or something, but i love doing it. ♪ >> a fella called me. he thought i was thinking about building a course. when we got it all finished, we thought we built lot number 2 and long story short, gave up the insurance business. i don't know why. but we've been doing it ever since. >> pete is a master of

deception. when you stand on the tee, most of what you see is visual intimidation. he understands how to challenge a golfer and particularly challenge him mentally, not necessarily just the physical golf shots. >> pete's mindset is he's trying to build a golf course that challenges the best players in the world. and the way does he it is very unique. pete's vision of what the game should be is far different than a lot of people's. ♪ >> being a player is really, really important because you understand the mentality and what happens to you under pressure. pressure is more than just imaginary. it's physical as well as mental

and so we're aware of what we can do for the good player to put him under pressure in a tournament experience. ♪ >> i've been married 63 years now. still digging. [ laughter ] and she's still speaking to me, so there you go. >> being with pete has really been a wonderful experience. the most important thing is he really loves golf. and the golf courses he builds, he tries to make that come through. ♪ >> never have drawn sort of working plans for a golf course. usually go out and stake it out and make a little map and then

go build it. >> because he doesn't draw plans, every course he builds is different, and it all has new thoughts, new ideas. i mean, it first started when we came back from scotland he brought back the railroad ties. he now he uses rock wall. he has all new concepts. >> i remember when deane beman asked me to make a sketch and nobody has been able to be able to figure out the sketch since i made it. ♪ when we were digging the area where the 17th green is now, they kept digging and found sand. and just kept digging it and digging it, because i needed all the sand in the world for fairways and finally, i just had a big hole down there and alice came by and i was telling her, i said, what am i gonna do with

this crazy hole? there's no hole left. >> well, his vision ran out that day. i said, pete, why don't you put it right back where you had it and bulkhead it and fill up that big old hole with water? >> i said, you're crazy. i'd get shot. but anyhow, that's what i did. i had no idea that it would ever get the way it is today. >> it never occurred to us that it would be even a difficult hole because the only hitting pitching ranches and how many golf professionals ever miss a green with a pitching range? >> we'll go for a plan today. >> pete is diabolical and devilish and all of that. we don't like to see them fail, but we like to challenge them. and give them a chance to really show how good they are. [ cheers and applause ] >> you have to think like pete. pete always gives you a way to

properly play the hole. and you have to understand all that before you can play his golf courses with any success. ♪ >> he still cares, even more now, i think, than ever before. it's wonderful to me to see his enthusiasm and his eagerness to start a new project and to end up with a really good result. >> you can stand right here and seat waves coming on the ocean. no place else. >> he's been great for the game of golf. he's been great for design. >> pete dye certainly thought outside the box. he decided to do it differently than everybody else. and he took it to another level. >> as long as somebody still mentions your name, you're okay. [ man ] on december 17, 1903,

the wright brothers became the first in flight. [ goodall ] i think the most amazing thing

is how like us these chimpanzees are. [ laughing ] [ woman ] can you hear me? and you hear your voice? oh, it's exciting! [ man ] touchdown confirmed. we're safe on mars. [ cheers and applause ] ♪ hi. [ baby fussing ] ♪

[ baby fussing ] >> it's a pleasure for me to be here today on behalf of highmark and visionworks to announce our sponsorship of the pga tour. >> this year visionworks, the largest -- bringing its unique brand of foresight to the tour, its players and fans. >> our brand commitment and mission is really to understand what's important to the consumer and what's important to our clients and exceed their expectations. we're very proud of the fact that we're based here in the united states and that we custom-make every pair of glasses here in the u.s. >> in addition to becoming the official eyewear retailer of the pga tour and champions tour, visionworks stepped in to sponsor the fitness and physio trailers that travel with the tour each week. >> vision woks? >> yeah. >> thank you. [ laughter ] >> this place, i mean, i wouldn't be able to play week in and week out without the jam on the gym side when i'm healthy

and this side when i'm not healthy. this is a vital part of the pittsburgh tour. -- pga tour. as i've gotten older on tour, it's helped me immensely having the visionwork trailers out here is key and vital to my success. i use them on a daily basis and i can't imagine not having them out here now. >> visionworks' commitment to the overall well being of the players begins with vision. >> if you can't see a fairway let alone trying to see a line of a path, you don't have a chance to compete at a high level. >> our mission really is to improve people's sight and improve their quality of life. we want to make sure that when people leave visionworks, they leave with more than just a pair of glasses and they leave a better you. ♪ >> coming up -- he was the game's best for over a decade, but his legacy and brand live on many years after his greatest

trialums. -- triumphs. >> where are the stripes going? are they staying thin? >> and the visionaries in their own words. >> to achieve any form of greatness, you have to go through the barrier of pain and chriscism. out there owning it. the ones getting involved and staying engaged. they're not afraid to question the path they're on. because the one question they never want to ask is

"how did i end up here?" i started schwab for those people. people who want to take ownership of their investments, like they do in every other aspect of their lives. >> not everything you touch is going to turn to gold. everybody in life has a hiccup. it just depends on how you deal with it. there's nothing more rewarding to me than taking a negative moment of your life and turning it into a positive. >> a triumphant return.

>> it looks good. right at it. and there it is! [ cheers and applause ] ♪ >> he was a rock star, long blonde hair, perfect shape, hit it 100 miles. >> norman was the man for quite a long time. >> so much aggression, determination and chrism chrism- charisma. >> when i walked on that -- inside the gallery roads, i felt alive. [ cheers and applause ] >> i love the competition. i knew i had total control of what i was doing. my aggressive nature on the golf course allowed me to attempt shots that most other people wouldn't think about. [ cheers and applause ] ♪ i wore my heart on my sleeve.

people knew when i was having a great time. people knew when i was frustrated with myself. somebody could actually relate to that a little bit. >> wonderful. [ cheers and applause ] >> oh! goodness! ♪ >> could i have done better? could i have had more trophies on the wall? sure. no question about it. could i have done worse? could i have zero trophies on the wall? absolutely. ♪ some of the losses have been the greatest assets for me today. [ cheers and applause ] >> you've got to be kidding me! >> i learned about the acceptance of defeat.

sometimes it's your fault. sometimes it's not. [ cheers and applause ] but at the same time, it's understanding that the reaching out of millions of people to try and give you this feeling of, oh, greg, we really felt for you, or you taught me so much about how to teach my son or my daughter how to conduct myself. [ applause ] >> i'll tell one thing, you go to the dictionary and look up the word "class," and you'll see a picture of greg norman. >> if i had to do it all over again, i'd probably scale back a little bit. but then i probably wouldn't be who i am either. ♪

>> i realize that i was in a place where i was becoming a brand. and as i started to develop the business, i did it one block at a time. i just didn't think that i could throw picky dust up in here and, poof, he'll be white great shark but at the same time, by building it one block at a time, you could actually develop great foundation. i like those. >> yeah. those are great. >> this will be shipped in june. >> there's only one shark logo out there that is really carried by me. it's an incredibly fulfilling experience and feeling and sense of satisfaction, but it comes with a lot of hard work too. ♪

>> it's really important to me. i know i had some small effect on where the game of golf was gonna go back in those days and where it is today. and i look back on it, yeah, it's pretty good. >> what a performance. >> i think my second book will be even better than my third. so there is a -- i'm on the back nine in my life and i'm actually loving it better than the first nine of my love ilife. i figure i shot about 33 and i'd like to shoot about 32, 31 and see where we end up. >> greg norman's success both on and off the golf course has proven to last well beyond his playing days. for one of the traits of all visionaries is staying power.

the ability of both their names and ideas to stand the test of time. >> to get to that level, you sacrifice a lot. you sacrifice friends. you sacrifice family. you sacrifice yourself. i was very cavalier of things i did in life, but i wanted to find my boundaries, and if i found a boundary, could you actually push that boundary a little bit further? ♪ >> you never ever say will i do it? you always say when i do it. i think about my youth about the difficulties i encountered at the time but in the twilight of my life, i say, that's the greatest thing that could have happened to you. >> visionary is something that a person comes up slightly different. it could be either making dog kennels that work better than any other dog kenlts or they

could be working golf courses, but he has a vision and whatever it is is successful. it's got to be successful. >> traditions of golf are very, very deep. golfers love the game they play. they are respectful of the rules. they're respectful of their fellow competitors. theytha doesn't exist in any other sport. closed captioning provided by cbs sports division captioning by captionmax www.captionmax.com

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how old is the oldest person you've known? we gave people a sticker and had them show us. we learned a lot of us have known someone who's lived well into their 90s. and that's a great thing. but even though we're living longer, one thing that hasn't changed much is the official retirement age. ♪ the question is how do you make sure you have the money you need to enjoy all of these years.

[the captioning on this program is provided as an independent service of the national captioning institute, inc., which is solely responsible for the accurate and complete transcription of program content. cbs, its parent and affiliated companies, and their respective agents and divisions are not responsible for the accuracy or completeness of any transcription or for any errors in transcription.] [captioning made possible by cbs sports, a division of cbs broadcasting, nc.] jim: just like that at 19 he would be the