captioning funded by cbs and ford >> simon: he's considered the jon stewart of egypt, and all he needs to say is "welcome to the program" to make an entire country laugh. we aren't kidding. an estimated 30 million people tune in to see bassem youssef's show. they love to see him skewer those in power, like the time he made fun of president morsi's outfit during an awards ceremony. ( cheers and applause ) youssef's been called an infidel and traitor, even pulled off tv. >> does satire get you into trouble? >> it doesn't get me into the kind of trouble it gets you into. >> say i want to fly right through this hole in the tree, that little gap. i'm going to bring it down, fly back through the hole, right at

us. >> safer: drones are operating all over america right now. >> there you go. >> safer: and what they're doing is more than you ever imagined. >> governments don't just get to have drones now. your everyday person can go buy a drone on the internet. >> safer: i find that scary, quite honestly. >> there was no commercially sold hot sauce before tabasco. edmund invented the category. >> gupta: that would make this the first family of hot sauce. >> ( laughs ) that sounds real good. >> gupta: the first family of hot sauce turned tabasco into one of the oldest and largest family-owned businesses in the country. >> i'm looking at the color. that's why i've got an incandescent light. i want to look at the color, i want to look at the seed. just let it sit there for a minute. and then, the heat kicks in. tastes like candy. >> gupta: tastes like candy? >> smells like money.

>> i'm steve kroft. >> i'm lesley stahl. >> i'm morley safer. >> i'm bob simon. >> i'm scott pelley. those stories tonight on "60 minutes." >> call. >> good evening, the u.s. says there will be costs for russia after today's crimea vote. honda's recalling nearly 900,000 odyssey minivans because of faulty fuel pump cover. and an unnamed billionaire has purchased a world record 201 million dollar life insurance plan. i'm shareen alfonsi, cbs news.

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upper belly pain, dark urine, or yellowing of skin or eyes. these could be signs of rare but serious side effects. crestor! yes! [ female announcer ] ask your doctor about crestor. if you can't afford your medication, astrazeneca may be able to help. >> simon: one of the most popular television shows in the middle east is hosted by an egyptian satirist named bassem youssef. he never thought he'd be a comedian; he was a respected heart surgeon. but today, he's called the "jon stewart of egypt." unlike stewart, though, he has been interrogated by the authorities.

he's been labeled an infidel and a traitor. his weekly show was yanked off the air last october and, though he is back on now, he doesn't know for how long, or how seriously he should take the death threats he receives with some regularity. youssef does political satire on tv, and nobody's seen anything like it-- not in egypt, not in the rest of the arab world. we traveled to cairo last month to watch youssef as he was preparing his first show on a new network. he knows it could be cancelled any day, not because of poor ratings, but because people in power so often feel threatened by laughter. he has such a fervent following that all he has to do is say "welcome to the program" for his audience to crack up. >> bassem youssef: ( speaking in arabic ) >> simon: it's the kind of show with which americans are very familiar. >> youssef: the name of the game, "what's up!"

>> simon: every week, an estimated 30 million people tune in. egyptians have never seen anything like this before. >> youssef: ( speaking in arabic ) >> simon: and bassem knows he's never quite beyond the reach of the authorities. "we won't listen to anybody who intimidates us," he says. "we want freedom. freedom!" bassem saved his best material for former president mohammed morsi. look at what morsi wore when he received an honorary doctorate in pakistan. now, look at how bassem portrayed it on the air. bassem was accused of damaging egypt/pakistan relations. you made him look like a clown. >> youssef: i never... i never meant to actually make him look like a clown. >> simon: oh, come on, you wore a hat... >> youssef: yeah. >> simon: ...that made him look like a clown. >> youssef: i made fun of the hat, not about the president. >> simon: oh, come on. >> youssef: i impersonated the hat. ( laughter )

>> simon: egyptians across the country laughed themselves silly, but morsi was not amused by the hat joke. a warrant was issued for bassem's arrest. he was formally accused of insulting the president and insulting islam-- serious charges in egypt. but at his interrogation, he reacted the only way he knew how. >> youssef: they called me in... in an interrogation. it was fun. >> simon: it was fun? >> youssef: yes, because there were some people in the area that were actually fans of the show. ( laughter ) >> simon: now, when... when they read you out the joke, were they laughing? >> youssef: the guy was reading it with a straight face, but the guy who was actually writing was laughing, and the lawyers were laughing. >> simon: he records in this 75- year-old art deco theater, built in the same style as radio city music hall in new york. >> youssef: each episode, we have 100,000 requests for 200 seats. 100,000 requests-- can you imagine that? >> simon: no. >> youssef: so, this is a whole new lobby. >> simon: it's a far cry from

the chaos of cairo. his set is worthy of any late night talk show. >> youssef: and this is, sir, my desk. he's make... he's keeping my seat warm. thank you. >> simon: now, it does have a certain resemblance to the "daily show with jon stewart," doesn't it? >> youssef: yeah. but we have a bigger theater. ( laughter ) >> simon: and a much bigger audience-- around twenty times bigger. jon stewart took notice, and invited him to new york to appear on his show. >> jon stewart: please welcome bassem youssef. ( cheers and applause ) >> simon: bassem couldn't believe he was there. ( cheers and applause ) last year, in a show of support for bassem, stewart went to cairo. he was led onto the set by a couple of nasty looking guys. this time, it was stewart who was heading for an interrogation. >> ladies and gentlemen, jon stewart!

( cheers and applause ) >> simon: bassem was the one asking the questions. >> youssef: does satire get you into trouble? i mean, what about the love that you get from the people? >> stewart: i'll tell you this-- it doesn't get me into the kind of trouble it gets you into. i get in trouble, but nowhere near what happens to you. >> simon: bassem may have been in trouble with morsi, but morsi was in real trouble. his regime was a disaster, the economy was in shambles, and his islamist agenda was angering people across egypt. after months of protests, the military stepped in and deposed him. some held bassem partly responsible for demolishing morsi's reputation. did you help destabilize morsi? >> youssef: of... well, it's like helping-- what i did is i did a political satire show. if his regime was destabilized because of a show that comes one hour a week, that is a very weak regime. so it's... maybe it's not about

my strength, and maybe it's about their weakness. >> simon: but laughter is a very powerful instrument. you know that better than anyone. >> youssef: i just want to have fun, dude. i mean, what are you getting me into? >> simon: with the generals now in charge, egypt became a military dictatorship. field marshall abdel fattah el sisi, the new leader, was lionized for having overthrown morsi. but he was slamming the door on dissent. since last summer, over 1,000 protestors have been massacred. journalists and dissidents of all stripes have been arrested and tortured. but bassem youssef refused to be deterred. are you the only voice that's not in this syndrome of pleasing the army? >> youssef: let's say that i am not in part of the massive current going in the certain direction to please certain people. >> simon: you can see which way that current is flowing. everywhere, posters of field marshal sisi dominate the

landscape. instead of baseball cards, vendors sell sisi cards. pastries adorned with the field marshal's face are sold in shops across cairo. that was too delicious for bassam to resist, so in a skit last october, a baker walks in with a tray full of sisi cakes. at first, bassem isn't interested, but he soon realizes it would better for his health to buy one. "only one?" the baker asks. "you don't like sisi or what?" bassem hesitates. "okay," he says, "give me everything you've got." and the reaction you got was...? >> youssef: people were laughing. but that's the immediate reaction. there's another reaction that we have to deal with it. >> simon: and that reaction came a week later. there were protests outside of bassem's theater, and the

network pulled his next episode just minutes before it was due to air. then, the show was cancelled altogether. was that a surprise? these were very powerful people. weren't you scared? >> youssef: i'm always not scared. i'm always... >> simon: you're always not scared? ( laughs ) >> youssef: i'm fine. i mean, what... what could happen? >> simon: they could hurt you. >> youssef: like what? >> simon: there are many ways, and we both know what they are. >> youssef: so it will happen. i mean, if it happens, it happens. you should let go of your fears in... so you can be able to operate. >> simon: and you're able to do that? >> youssef: i'm trying to, because sometimes fear is crippling. >> simon: fear is everywhere in egypt today. but just three years ago, millions gathered across the country to demand freedom. at first, bassem didn't really participate in the movement. he was a respected heart surgeon, had never shown any interest in politics. but when people started getting bloodied and killed in tahrir square...

>> youssef: we got medical supplies, and we went to the square. and we started treating patients, stitching wounds, and... in the makeshift clinics in the square. so this was our involvement. >> simon: when you were there tending to the wounded, was this for you, a moment of truth, an epiphany, something like that? >> youssef: no, it... i think it was a moment of solidarity. i mean, i'm... i'm not into the business of throwing rocks. all i did was just, like, fix the wounds. >> simon: you were being a doctor. >> youssef: yeah, i'm just being a doctor >> simon: that experience led him to make an astonishing career change. he'd always loved the limelight and dreamt about being a comedian, so when a friend approached him about doing his own show on youtube, he jumped at the chance. >> youssef: we set it up in my house, one camera... >> simon: in your house? >> youssef: yes, my spare room. one desk, one camera, and me on the camera, writing scripts and getting clips of the media at that time.

>> simon: egyptian media had never been called upon to broadcast anything resembling truth. bassem was a trailblazer. when you started uploading onto youtube, what did you expect? >> youssef: i expected about 10,000 views, for... >> simon: did you get 10,000? >> youssef: i got five million. >> simon: and then he got an offer any comedian would die for-- his own tv show. but that wasn't the only offer on the table. >> simon: you were offered a job as a cardiac surgeon... >> youssef: yes, in cleveland. >> simon: ...in cleveland. you could have had a lovely house with a white picket fence, and a swimming pool, and a good school. you were being offered the american dream. >> youssef: yeah, the american dream. yeah. i chose the egyptian dream, the dream to make a tv show, and then be called an infidel by the end. ( laughs ) >> simon: an infidel, and now... >> youssef: and now, a traitor. >> simon: but the traitor, as he's called, began conspiring to make a comeback.

after three months off the air, bassem found another network that was willing to take the risk. his army of researchers snapped to it, scouring the internet and the airwaves for new targets to skewer, even if it was far from certain that there would be another show. >> youssef: and this is the key, this is the whole key-- if you lose faith in what you do, all of this doesn't mean anything. >> simon: a day before the taping, bassem's writers are busy and bewildered. what do you think is going to happen this time? are you confident that it's going to be on the air? >> youssef: show of hands that we are going to continue without stopping. show of hands we are going to be pulled off air very soon. >> whoo! ( laughter ) >> simon: anything could happen- - the police or the army could step in, shut bassem down before he even gets to the stage. the network could get cold feet. but they keep on going. the theater has come alive in a

frenzy of preparations-- bomb sniffing dogs, surveillance cameras, a steel gate. it's easier to get a ticket to the super bowl. valet parking, a cordon of riot police-- everything but certainty. even the people who came to see the show didn't know whether there would be a show. >> i cannot predict that. i hope so. and it's going to be stupid, because the more you ban something, the more, like, people want to see it more. >> simon: people knew that bassem would have to be careful this time around. he would try to make people laugh, of course, but wouldn't make fun of sisi. well, people were wrong. ( cheers and applause ) sisi wasn't spared-- bassem's team spun a wheel, hoping to find a tv program that wasn't about the field marshal. first up, a food channel...

>> sisi, sisi... >> simon: then a fashion channel. it featured jeans, signed by sisi. he couldn't do it. every channel he turned to had nothing on it but sisi. bassem had had enough, he cut to a commercial. the brand of this cooking oil? sisi. ( laughter ) as a last resort, he tried a foreign channel, but that didn't work either. >> ♪ oh, see see-see rider...♪ >> simon: while bassem was ready to pull the trigger, people across egypt were killing themselves laughing. but will there be an encore? the punch line of your next joke could be jail. >> youssef: why? why are you being so gloomy? just expect the best, man.

i will be okay. >> simon: for the second week in a row, bassem's broadcast signal has been jammed mysteriously. right after the show was knocked off the air this past friday, bassem told us: "this has never been done in the history of tv here. we don't know who is doing it and we frankly don't know what to do." >> what does america's jon stewart think of egypt's jon stewart? go to 60minutesovertime.com to find out.

>> safer: it may surprise you to learn that drones are flying across america-- not the impersonal killing machines that patrol the badlands overseas, but drones none the less.

used by the fbi, by university researchers, by amateur photographers, even by your nosy neighbors. domestic drones are poised to become a multi-billion dollar industry, revolutionizing everything from crop management down on the farm to possibly package delivery to your doorstep. the federal aviation administration is trying to figure out the rules of the road for drones, but for the moment, they're barely regulated. tonight, we offer a quick once- over of just what these gizmos can do. we begin in a park in austin, texas. >> colin guinn: so i'll go ahead and hit "record" and i'll start flying this for you. and then, just slowly tilt up my camera to reveal the city. >> safer: we're looking at the future. >> guinn: and then i can spin around us here... >> safer: and whether we like it or not, the future is looking back at us. >> guinn: ...and then come right

in on us. there you go. and it's just going to hang out there till we're done with it. >> safer: colin guinn is showing us his flying cameras, his own squadron of drones. these are definitely not your grandfather's model planes. >> guinn: and then this shows me that i have seven satellites in view. >> safer: they navigate by gps signals, this one controlled through a very smart phone. >> guinn: this is a wifi repeater that the phone only has to talk this far. and then this talks to that. >> safer: sensors on board tell the drone exactly where it should be and how to get back home. >> guinn: now, if i take it and i move it over here? if i let it go, where does it go? it knows where it's supposed to be. so it goes right back to where it's supposed to be. >> safer: sophisticated as they are, any idiot can fly one. >> guinn: now, just push up on

this one. >> safer: up? >> guinn: push up and just let it keep going. just let it keep going. >> safer: and in the hands of someone who actually knows what they're doing, you can get a bird's eye view of things, literally. >> guinn: so say i want to fly right through this hole in the tree, that little gap. so i'm going to bring it down and fly it back through that hole right at us. it takes a little practice to be able to, you know, stick them down through areas like that, but... and there you go. >> safer: ( laughs ) guinn saw the potential of drones early on, and became an entrepreneur, selling small drones for the consumer market. >> guinn: we thought the people that would be buying them would be just your photographers and your videographers, right. but what's interesting is that people see this thing flying around and they go, "man, i'm not really too sure what i'm going to take aerial photos or video of, but that thing's really cool and i want one."

>> safer: and the pictures they take are often breathtaking. here, a drone hovers over niagara falls, looking straight down. gadget guys and girls, as guinn calls them, have sent drones weaving their way through the leafy avenues of new york's greenwich village and through the grand canyons of times square. and at the other end of the country, they've watched the endless summer unfold in hawaii, the surfer dudes in paradise. young gadgets for a young crowd. i noticed the average age in this business seems to be somewhere in the 20s say, right? >> guinn: absolutely, it's definitely a very young business. >> safer: increasingly, drones are being used for much more than fun and games-- environmental research, for example. they monitor marine wildlife off the washington coast. and there are other uses. >> guinn: anything from a farmer that wants to take a photo every

week of his crops to look for hot spots, to know where to not use too much pesticide or where they might need to add more water. >> safer: they help the forest service battle wildfires. >> guinn: they can just monitor it. they can be 200 feet in the air, looking at this fire. where is it moving? there's a ton of environmental uses-- to fly around after an earthquake or after a flood and see what the damage is and... and, you know, who needs help. >> safer: indeed, after the 2011 tsunami in japan damaged a nuclear reactor, drones flew in to measure radiation when it was still too dangerous for humans. and after last year's typhoon in the philippines, they surveyed the devastation, flying lower than any helicopter or plane could do. >> michael toscano: we have a saying that we build unmanned systems for the four ds-- that's the dirty, dangerous, difficult and dull missions. >> safer: michael toscano presides over the world's biggest trade show for drones. he heads the association for

unmanned vehicle systems, which is what he'd prefer you call them. you don't like people calling them "drones"? >> toscano: well, "drones" is... most people, when they hear the word "drone," think of something that's military, something that's large, a system that's weaponized, something that's hostile. and that's not what we're talking about. >> safer: i'll call them drones. >> toscano: you can call them drones. >> come on in. >> safer: to the first-time visitor, the drone show is part sci-fi, part video extravaganza, and part old-fashioned sales pitch, reflecting the steady movement of the technology from military to civilian use. >> toscano: the manufacturing of these systems is a whole new industry, so these are new jobs that are being created. >> safer: the big defense contractors are here, but so are the gadget guys and the software developers who write the code for piloting, or simply monitoring, unmanned aircraft from the ground. >> missy cummings: we're actually moving from a tom

cruise "top gun" persona to the geeky "revenge of the nerds" persona, right? >> safer: we toured the floor with missy cummings, a former navy fighter pilot, now a professor in charge of drone research at both m.i.t. and duke university. she's become an expert on teaching new drones new tricks. just give me a sense of how big this industry is, as we speak. >> cummings: most of the dramatic leaps in technology will now be happening in the commercial sphere. we will see small drones that deliver wedding cakes. we will see large drones that deliver your fedex packages. we will see medium-size drones that do air quality management. >> safer: there's something spooky... >> cummings: it is spooky, right? >> safer: ...about no windshield. this experimental medivac chopper can be programmed to fly itself if need be; an on-board pilot is optional. >> cummings: this helicopter will take itself off, navigate itself, land itself, and then you will load that injured person and it will fly off, back to the trauma center, all by

itself. this kind of helicopter in the future will be how first response missions are done all over the world. >> safer: so put your styrofoam gadget together. on the other end of the scale, it takes just a minute or so to assemble the skate, an almost- lighter-than-air drone equipped with night vision. american troops in afghanistan use it to seek out enemy forces. and weighs... >> about two pounds. >> safer: i would say nothing. the common denominator in the world of most drones is the camera. small drones deliver perfect high-definition pictures. and more sophisticated cameras are able to track vehicles and people from great distances. looking around the hall, our crew had the sense, once again, that the future was looking back at them. the issue that really comes to mind is the issue of privacy.

i mean, these machines are all peeping toms. >> cummings: all sensors are peeping toms. and so anything that you have that's electronic is a peeping tom. i would say, probably, your greatest privacy invasion is your cell phone, if not your facebook account. yes, there are potentially flying cameras everywhere, except that in many cities, there are cameras everywhere. >> safer: cummings and others argue that, like it or not, we live in a surveillance society. and that using a drone for pictures is no different than using high-powered binoculars or telephoto lenses. others aren't so sure. >> diane feinstein: the privacy concerns are very, very major. >> safer: diane feinstein is chairman of the senate intelligence committee, which oversees spying at home and abroad. she's a defender of the n.s.a.'s controversial telephone tracking, but is troubled by the proliferation of drones over america.

>> feinstein: this is a whole new world now, and it has many complications. and the question is, how does it all get sorted out? what is an appropriate law enforcement use for a drone? when do you have to have a warrant? when don't you have to have a warrant? what's the appropriate governmental use for a drone? >> safer: a recent government report says the fbi has been using small drones in "very limited circumstances" for the last seven years, to track suspects and photograph crime scenes. customs and border protection, which operates unarmed predator drones along the border, has flown them on behalf of other law enforcement agencies hundreds of times in recent years. >> feinstein: when is a drone picture a benefit to society? when does it become stalking? when does it invade privacy? how close to a home can a drone go? >> safer: for feinstein, it's not a hypothetical question.

>> feinstein: i'm in my home and there's a demonstration out front, and i go to peek out the window and there's a drone facing me. ( laughter ) well, whoever was running it turned it around quickly and it crashed. >> safer: the demonstrators, who were protesting government surveillance, say it wasn't a drone, just a toy helicopter. but as questions about their use loom larger, camera drones are getting smaller. there's one that looks like a hummingbird; another that flaps its wings like a dragonfly. once this genie's out of the bottle, how do you stop this? >> feinstein: well, it's going to have to come through regulation-- perhaps regulation of size and type for private use. secondly, some certification of the person that's going to operate it. and then, some specific regulation on the kinds of uses it can be put to. >> safer: feinstein counsels going slow on drone development.

drone advocates think the process is moving too slowly, especially since the machines are already out there in the marketplace. >> cummings: governments don't just get to have drones now. your everyday person can go buy your everyday person can go buy a drone on the internet. >> safer: well, i find that scary, quite honestly. >> cummings: a little scary, you know. and i'm always worried that my students are trying to fly a drone over to my office window and peek in on me and see what i'm doing. but i'm willing to accept the possible negative consequences of the technology, because it's revolutionizing science and technology in a way that, particularly in the aerospace industry, we have not seen in 25 years. >> safer: so when will a drone be at your front door? it makes for great fun on youtube videos, as in this spoof from netflix, but the idea of amazon or fedex or, indeed, domino's doing home deliveries in the next couple of years is just pizza pie in the sky. there are too many issues of

privacy, safety, and liability to work out. in the meantime, time and technology wait for no one. what do you see, in reality, is the future of these devices? >> guinn: i wouldn't be surprised if, you know, one in five people owns some kind of small, flying camera that they can use to take aerial photos and videos with, you know, and that's a lot of people. >> safer: and as with any technology, new uses tend to pop up that nobody could foresee. on our sunday in the park with drones, we discovered that man never needs to exercise the dog again. just sic the drones on him. ♪ [ female announcer ] you've tried to forget your hepatitis c. but you shouldn't forget this. hepatitis c is a serious disease. left untreated, it can lead to liver damage and potentially liver cancer.

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>> kroft: now, cnn's sanjay gupta, on assignment for "60 minutes." >> gupta: tabasco is more than a mere condiment, it's an american artifact. the sauce was first made in 1868, and within a few years, it was being served in the white house. since then, it's made its way to nearly every country in the world. it is one of america's most prolific exports, which is why we decided to take a closer look. and what we discovered is that every bottle of tabasco has been made by the same family, a very private family, producing their famous sauce, known locally as "cajun ketchup," on their very own private island in the middle of cajun country for five generations. the mcilhenny clan has done it by adhering to 150 years of tradition in how they make their sauce, and also what they say about it publicly, which is typically very little. letting "60 minutes" come in with our cameras and our questions was a break from tradition. avery island is located in the bayous of louisiana, west of new

orleans. only two miles wide, the island has been owned by the mcilhenny's and their family for almost 200 years. >> tony simmons: this is where we take our pepper mash... >> gupta: it's 9:00 a.m. that means tony simmons, the fifth-generation c.e.o., is heading to the warehouse for his daily taste test. farmers all over the world grow the peppers, mash them, and ship it all back to avery island. you do this every morning that you're here? >> simmons: every morning i'm here, i check these barrels, if they're making mash. where's this from? >> colombia. >> gupta: that means every bottle of tabasco in the world has his personal seal of approval. >> simmons: so i'm looking at the color and that's why i've got an incandescent light. i want to look at the color, i want to look at the seed. and when i taste the mash, usually, what i'm looking for is i get some salt out on the edges of my tongue and then about the time you think, "well, this isn't that much of a big deal,"

the heat comes late. you want to try? >> gupta: sure. i'm... i'm watching you first, though. how was it? >> simmons: i do this every morning. it's not so bad for me. >> gupta: is that a good chunk? >> simmons: yeah, that's good. you just put it on the front of your tongue and then just let it sit there for a minute. >> gupta: if you think tabasco is hot, the raw ingredients are ten times hotter. >> simmons: and then the heat... the heat kicks in. >> gupta: yeah, it does. >> simmons: so. >> gupta: wow, tony. i have newfound respect. >> peru. >> simmons: tastes like candy. >> gupta: tastes like candy? >> simmons: smells like money. ( laughs ) >> honduras. >> gupta: are there secrets in here, though, that you don't want the rest of the world to know? >> simmons: our formula is only red tabasco mash, vinegar, and a little bit of salt, so i don't know how many secrets we could really have with a process that simple. >> gupta: it was simmons' great- great grandfather, edmund mcilhenny, who created the sauce shortly after the civil war. he began selling his concoction in old cologne bottles in new orleans, calling it tabasco. >> simmons: there was no

commercially sold hot sauce before tabasco. edmund invented the category. >> gupta: he is sort of the father of hot sauce? >> simmons: he's the father of hot sauce. >> gupta: that would make this the first family of hot sauce. >> simmons: ( laughs ) that sounds real good. >> gupta: the first family of hot sauce turned tabasco into one of the oldest and largest family-owned and operated businesses in the country. you're the fifth generation family member to run this business? >> simmons: mm-hmm. >> gupta: how unlikely a story is this? >> simmons: only 30% of companies outlive the founder or move to a second generation. and only 12% of companies actually make it to the third generation. so, for us to be the fifth generation and still be doing this is a much smaller subset, i'm sure. >> gupta: from the beginning, the company has always been run by, and for, family members. the top management, board and 130 stockholders are all mcilhenny descendants. estimates are that sales are

close to $200 million a year. am i in the right ballpark? >> simmons: you're probably in the right town. ( laughs ) >> gupta: could you put me in a better ballpark? >> simmons: no. like i said, we just don't give out financial information. >> gupta: what about margins, profit margins? can you talk about that? >> simmons: nope. >> gupta: none of it? >> simmons: none of it. it's a private, family-held business. >> gupta: is there any advantage to not sharing this information? >> simmons: we're not sure. but we're probably not going to find out, either. ( laughs ) >> gupta: harold "took" osborn, another of edmund's great-great- grandsons and tony simmons' younger cousin, is next in line to run the company. everyone calls you "took." i mean, you're one of the senior guys in the company, the number two. what does that say about this culture here? >> harold osborn: when i came here, i... i put my name in the company directory as "harold." i didn't get any calls for the first six months because no one knew who harold osborn was. they all knew me as "took." >> gupta: a decade from now,

will one of the best-known companies in the world be run by a guy named took? >> osborn: well, we might... we might change that a little bit. ( laughter ) >> simmons: they going to call you mr. took? >> osborn: mr. took. ( laughter ) that's right. >> gupta: even though he's the heir to the tabasco crown, osborn inspects the pepper bushes himself, much as his ancestors did, as this company film shows. >> osborn: you have to walk through the field. and we take rope. and we, say, this plant, that plant, you can almost see the personality of the plants. and then we tie a string around them and come back and pick just those plants for next year's season. >> gupta: the company grows peppers on 20 acres of avery island-- not to produce sauce, but to produce seeds, which are sent to farmers abroad. >> osborn: it's essentially an heirloom plant. it's essentially the... the original stock. >> gupta: so you're saying these peppers are genetically the same as the ones that... the original peppers? >> osborn: as far as we know, yes. we've never modified them. >> gupta: these peppers are hand-picked. why not use a machine or some sort of automation to make that easier? >> osborn: we don't want to

change the plant. that's the way most... like, in the cucumber world, or potatoes or anything else, you modify the plant to work for a harvester. every time you breed something, you give away something, and taste is always the first thing that gets cast away. >> gupta: key to the taste of the sauce are the seeds, and they're irreplaceable. >> osborn: we have a vault in our... in our office. >> gupta: a vault? >> osborn: a vault. we keep them... >> gupta: you keep seeds in the vault? >> osborn: keep seeds in the vault. >> gupta: farmers in latin america and africa use those seeds to grow ten million pounds of peppers. they mix them with salt, grind them, and ship the mash back to avery island, where it's aged in oak barrels that were once used by the finest whiskey makers in the country. the barrels do have to be modified, though-- in particular, the metal hoops. >> coy boutte: we'll have to put stainless steel on them. >> gupta: why? >> coy: the acidity of the peppers. >> gupta: the peppers could eat through the steel that's down there in the first place? >> coy: correct. >> gupta: coy boutte is in charge of the warehouse. he's also a fourth-generation

tabasco employee, something that's pretty common around here. >> coy: my grandfather, he ran our processing department. my mom works in our h.r. department, and my dad runs our maintenance shop. >> gupta: how big a part of your life would you say tabasco is? >> coy: it's my whole life. i was born and raised here. >> gupta: do you eat tabasco every day? >> coy: i eat tabasco every day- - morning, lunch and supper. >> gupta: as the mash slumbers for three years, spider webs grow on the 60,000 barrel inventory. the last time i saw this many barrels is usually a place like a winery. >> simmons: we think about our process similar to the way, i think, a winemaker would think about his process. >> gupta: once simmons approves the mash, it moves on to the next pungent stage. >> simmons: we add vinegar to fill the tank, and then we mix it and stir it for up to about 28 days. >> gupta: takes your breath away. ( coughs ) do you ever... ( coughs ) do you ever get used to it? >> simmons: ( coughs ) i don't know if you can get used

to it, but it doesn't affect you quite as much if you... >> gupta: after awhile? >> simmons: ...after awhile. >> gupta: the sauce is then strained and bottled. the company's 200-person workforce can produce more than 700,000 bottles a day. this is a big product around the world. i mean, how big are we talking about? >> simmons: we are currently shipping to 166 countries. >> gupta: do you want to be in every country in the world? >> simmons: well, yes, we do. ( laughs ) >> gupta: meanwhile, the hot sauce industry in the u.s. is on fire with revenue of more than a billion dollars. eating spicy food has risen in popularity. it's even become a competitive sport... >> you got hotter? >> this'll be a 20-minute burn. >> gupta: ... as can be seen at this chili festival near dallas. >> that's hot! >> gupta: lately, tabasco, the grandfather of condiments, is trying to keep pace with these brash new rivals. >> simmons: the market itself has been growing. and the more people that come into this category, we think, the better it is.

because if you begin to use hot sauce, we think, sooner or later, you're going to find tabasco. and when you do, we're going to get you. >> gupta: you're going to hook them. >> simmons: we're going to hook them. >> gupta: avery island is located in hurricane country, making tabasco very vulnerable. in 2005, hurricane rita caused massive flooding. how at risk was tabasco? >> simmons: we had four inches before water would've come into a food plant. and you can imagine, we would've been shut down for months and months. >> gupta: that's very close to being on the edge. >> simmons: it's the only place in the world we make tabasco. >> gupta: in order for the family to protect tabasco, they must first protect avery island. fighting the erosion of louisiana's picturesque bayous is a constant challenge for took osborn. >> osborn: some of the problems that we have are saltwater intrusion. if you bring direct sea salt in, it'll kill all this grass. >> gupta: without the grass, the area's biodiversity will also disappear, so the company has a program to replant new grass.

>> osborn: it's an indigenous grass. it's very inexpensive to do. it's very effective. it grows fast. what you see here, this grass will start spreading out by the... by the roots. and it stops the sediment that's floating by. and the sediment drops out, and builds marsh. >> gupta: in just a few years, this will turn into this. as much as they like to talk about their conservation efforts, the family also leases their land for oil and gas drilling, as well as salt mining. those two things seem at odds with one another >> osborn: no, because we use those resources to... to actually help the parts of the land where the oil isn't. >> gupta: how does that benefit avery island and tabasco? >> osborn: all this land protects the island, protects it from storms protects it from erosion. and it's part of our heritage. ♪ ♪ >> gupta: that heritage includes unique cajun musical and culinary traditions that the mcilhenny family cherishes.

>> simmons: if you work on the leg to get some of that nice crab meat... yeah. >> gupta: and at the heart of cajun cuisine is cajun ketchup. could you do what you've done here with tabasco someplace other than avery island? >> simmons: i think we could make tabasco. but i'm not sure that the joy would be anywhere near as great if it... if it wasn't being done where it is. >> gupta: they are fiercely protective of their island, their business, and their sauce, which has been trademarked since 1906. now that i've been here for a couple of days, i sort of feel like i got the... the formula for this tabasco down. and if i wanted to go out and create "sanjay's tabasco sauce," what would happen to me? >> simmons: if you called it "sanjay's tabasco sauce," you'd get a cease and desist letter from us pretty quickly saying that you can't use the word "tabasco" in that context. you could call it "sanjay's hot

sauce made with tabasco peppers," but you couldn't call it "sanjay's tabasco sauce." >> gupta: how far would you guys go to enforce that? >> simmons: we'll go to court with you. absolutely. >> gupta: there will be no other tabasco sauces out there? >> simmons: no. >> gupta: there have been rumors that there have been offers for purchase of tabasco. people that offer a billion dollars, maybe even more. is there any amount of money that would make this company for sale? >> simmons: the shareholders of the company would have to decide what they want to do. >> gupta: and they say, "mr. c.e.o., what's your recommendation?" >> simmons: you know, i like owning a family business. ( laughs ) ameriprise asked people a simple question: can you keep your lifestyle in retirement? i don't want to think about the alternative. i don't even know how to answer that. i mean, no one knows how long their money is going to last. i try not to worry, but you worry.

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>> pelley: in the mail this week, comments on steve kroft's story on "the data brokers." many viewers noted the amount and nature of the information they give up about themselves when they surf the net. "the slang word for internet is 'enter net,' which is, apparently, exactly what we are doing."

one online marketer found the story bad for business. "the impact of your story was profound on monday. as an e-merchant, i can tell you that my volume was down by huge numbers. most e-merchants are small businesses like mine, and you scare the opportunity away from many like me." and then there was this from a writer comparing the data brokers with bob simon's story on the new alma radio telescope. "how both ironic and interesting that the opening and closing segments were about using the latest technology to collect big data." i'm scott pelley. we'll be back next week with another edition of "60 minutes." tomorrow, be sure to watch "cbs this morning," and i'll see you on the "cbs evening news." captioning funded by cbs and ford captioned by media access group at wgbh access.wgbh.org [ male announcer ] this is joe woods' first day of work.

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phil: previously on "the amazing race all-stars." nine teams raced from china to the rain forest of malaysian borneo. a traffic jam to the airport put team rachel behind early. >> we're going to be on the second flight. phil: at the road block, cord took a plunge. >> they're going to weigh 50 pounds. phil: and youtube hosts joey and meghan were stranded. some teams took a wild ride at the detour. >> i'm scared! this is dangerous. phil: while others hit their target. >> ahhh! that's what i'm talking about. phil: in the end, father and son dave and connor came in first and joey and meghan logged out.