>> announcer: the following is a paid advertisement for the back2life 12-minute back pain solution, brought to you by back in five, llc. pain pills, hot and cold packs, endless doctor visits, injections, even surgery. if you or anyone you know have tried these or any other ways to relieve yourself of back discomfort, only to find you still suffer from debilitating back pain, then stay tuned, because your life is about to change forever. introducing back2life, the 12-minute solution to a lifetime of back pain. back2life has caused a sensation around the world and is now here in the united states. in that short time, over 1 million americans have tried this amazing machine, with widespread reports of astonishing results in their relief of back pain. back2life is so unique, it holds three worldwide patents and has

the american orthopedic world jumping up and down with excitement because of the results they're finally having with their patients. this breakthrough machine uses a revolutionary technique called continuous passive motion that gently relaxes tight muscles, safely opens compressed vertebrae, and naturally aligns the spine to quickly and effectively ease even the most severe back pain or discomfort faster than you ever dreamed possible. whether you've had chronic pain for the past 20 years, back pain caused by injury, poor posture, lack of exercise, or whether, like millions of americans, the demands of everyday life leaves your back stiff and sore, just lie back and relax for just 12 minutes, and let the breakthrough technology of the back2life release the pressure and relieve the pain. there's nothing else like it. just ask over 1 million americans. it really works! >> i couldn't believe how i felt when i stood up after the very first time i used it.

>> i find immediate relief. >> it's so nice not living in pain. >> announcer: so if you're one of over 200 million americans who've resigned themselves to living with back pain and discomfort for the rest of your life, stay tuned, because the back2life 12-minute back pain solution is going to give you back your life. so join health and lifestyle host jennifer farrell and renowned back pain expert dr. marc darrow as they introduce us to this life-changing device that back specialists say is the future in the way we treat back pain -- the back2life 12-minute back pain solution. >> hello. i'm jennifer farrell, and we're here today to talk about the epidemic of back pain. what causes it, and, more importantly, how can we treat it? studies show an astonishing 8 out of 10 americans will suffer from back pain at some point in their lives, with some experts predicting this alarming statistic could get even worse.

that's despite us spending over $50 billion a year looking for a solution. but finally, there's hope, because a device has been introduced to the u.s. from europe, where it by all accounts achieved amazing success with the treatment of back pain. since its introduction to america, there have already been over 1 million users, with widespread reports of astonishing results in their relief of back pain. so to introduce us to the machine that has everyone on both sides of the atlantic buzzing with excitement is one of the most respected back pain specialists in the country, dr. marc darrow. dr. darrow has over 20 years of experience in pain management. he's board-certified in physical medicine and rehabilitation and has given countless interviews on the subject of pain to many of the leading publications over the years. dr. darrow, welcome. >> thank you, jennifer. >> dr. darrow, 8 out of 10 people in the u.s. alone will

suffer from back pain at some point in their lives. this really does seem like an epidemic. >> well, jennifer, it really is. but, as you mentioned, many experts believe it's gonna get worse. >> why is that? >> well, think about it, jennifer. we're sitting in traffic in our cars much more. a massive number of us spend our days sitting at a desk. look at the stress in today's society. you know where it ends up? right here. >> i know that's where i carry my stress. >> but here's the biggest growing problem. there's 50 million of us sitting at our computers. we're spending half our lives hunched over. >> and despite spending over $50 billion a year on back pain to try and fix the problem, very little seems to be working. >> not until now, because since the introduction of this machine to the u.s., over 1 million back pain sufferers have used it, with countless reports of amazing, life-changing results. this unique device is called

the back2life. >> so why is this working when pretty much everything else doesn't? >> because the back2life is different from anything out there, and here's why. let's have abigail step forward, please. thank you, abigail. do you mind sitting down? let's have you get close to the machine and put your legs on top. and all abigail is gonna do is to sit back, relax, and just enjoy this for 12 short minutes. now, the first thing you'll notice, that abigail isn't stretching. in fact, she's not exercising at all. the back2life is doing everything for her, and that's one of the things people love about this machine. >> i can see why, because when i hurt my back, the last thing i want to do is stretch or move it. but they say you have to move it or it gets worse. it's kind of a catch-22. >> you're absolutely right, jennifer, but this isn't stretching. what i'd like you to do while abigail is relaxing on the machine is just look at this monitor with me. what you can see here, there's

no aggressive action on this machine at all. it's gentle. it's a circular, back-and-forth motion. it's what we like to call continuous passive motion. >> now, what exactly is that, and what makes it so different? >> well, it's the secret to why back2life gets such amazing results. but first, let me show you rather than tell you why this treatment is so different from anything out there. so, what we're looking at here is a beautiful, healthy spine. in the front, we can see these white representations are the vertebrae. in between, we see the discs that allow us to move backwards and forwards, side to side, to rotate. with aging, with computer use, with accidents, with obesity, we get muscle tension, spasms, nerve issues, compression. >> and so what happens when there is pressure?

>> the pressure is the problem. if we look at this other model, what do we have in the middle? >> jelly doughnuts. >> yeah. but these are the discs. >> got it. >> when we compress this, what do we see? let me show you. >> [ inhales sharply ] uh, that looks painful. >> that can be one of the most painful experiences a person can have. this is called a herniated disc. >> hmm. >> this is something even more common is with this model. again, we have the hockey pucks that represent the vertebrae. here, we have these pink balloons representing the discs. watch what happens with compression and pressure. >> ouch. that looks like it hurts. >> it does. this is called a bulging disc. what do we want to do with this? we want to relieve the pressure to reduce the pain. we want to use continuous passive motion. and we have a way to do that

now. we never had this before. it's what we call back2life. it's a device that, to me, is a miracle. i've used it personally. i've seen patients use it over and over. it's so easy. 12 minutes of relaxation a day can relieve this pressure and reduce the pain. this machine can achieve incredible results often the very first time you use it. >> i have a condition called foraminal narrowing, spinal stenosis, and i also have herniated discs all the way from s1 to l4, which are quoted as being severe. you really don't have great days. you have bad days, and you have worse days, and somehow, you learn to accept the bad days as normal. when i first saw the back2life, i wasn't really sure how it'd work, but results are immediate. they really are. after the first one or two times of using it, you really feel a substantial difference. and it's enabled me to start

hiking again, which is all part of the cycle of gaining your health back so that you can do the things that you love to do, which is also beneficial to alleviating that pain. and it will make a huge difference in your life. >> when i'm more stressed and when things are coming down on me, if i have deadlines, i have things to do, i have to be in too many places, you know, too quickly, i get stressed out, and i always feel it in my lower back. so consequently, i've always been hyper-aware of my lower-back pain and remedies to make it better. i couldn't believe how i felt when i stood up after the very first time i used it. it's simple, and it's easy, and it provides so much relief. it improves the quality of my life so much. i had a real difficult time finding a comfortable position to sleep in. now i don't have that problem at all since i've been using the back2life, because i don't have that pain anymore. >> i'm a phd student, i'm also a nurse, and i also have a toddler. and so it involves a lot of lifting, a lot of sitting, a lot

of standing, a lot of everything, and the pain was just too much. when i first saw the back2life, i was just hopeful. i was hopeful that it was something that would work for me. all you do is get in position and push a button and lay there. i find immediate relief. so, the difference between where i have been, where it was difficult to even move or to even get up, to now being able to stand longer or sit for longer periods of time without having to think about back pain, i like that it didn't take a lot of time. i like that i've seen results. it's the easiest physical therapy i've ever had. [ laughs ] >> back2life is so different from anything out there, and here's why. this unique device creates a gentle movement in the muscles and in the vertebrae, which relaxes them for you. it gently flexes and extends your spine and actually helps

put your back into alignment. this continuous passive motion also creates space between your vertebrae and allows blood and oxygen to flow into the area, and while doing this, it also balances the curvature of your lower back. even if your pain is so bad it actually hurts to bend over, the back2life machine can still help relieve your pain. it's an amazing machine. >> i have complications throughout my life with herniated discs. it's not just in my lower back. it also affects my sciatica. it goes down my leg. the pain would become so severe that i just wanted to sit in bed. i didn't want to get up, take my kids to school. i went to the doctor, and the doctor told me to have surgery. the doctor told me this is my only hope -- surgery and pain medication. just about the time that i was thinking, "okay, maybe i need to listen to my doctor," i found

back2life. i probably used the back2life for about two weeks until i realized my life was back. i just was hiking. i just was in the car longer driving my kids. sitting here right now, i have absolutely no pain. it's almost like a miracle has come into my life. >> announcer: does it hurt to bend over? are you losing endless nights' sleep because of back pain? does your back twinge and ache when you get out up in the morning? are you sitting on the sidelines when you'd rather be taking part? then your life is about to change forever. introducing the back2life 12-minute back pain solution. this extraordinary medical breakthrough has become a worldwide phenomenon because of the astonishing results it's achieving in the relief of back pain. and now there's already over 1 million users here in america, with overwhelming reports of the same life-changing relief. it's so unique, it holds three worldwide patents and is changing the way we treat back

pain forever. most back pain can be caused when muscles tighten in the lower back, leading to muscle spasm, all the way to compression, which causes the vertebrae to sit on delicate discs and nerves, resulting in more severe conditions like a bulging disc, a herniated disc, or sciatica, which happens when the vertebrae puts pressure on sensitive nerve endings, sending shock waves from the lower back all the way down the leg, all causing excruciating pain and discomfort. but the amazing back2life focuses on the source of your pain using a revolutionary new approach. it actually eases your pain naturally while you just lay back and relax. the secret to back2life's extraordinary results is a breakthrough technique called continuous passive motion. simply lay back in the complete comfort of your home and let the back2life gradually and gently ease your tight muscles, making them flexible and supple. as your muscles relax, the continuous passive motion opens up compressed vertebrae and releases the pressure on sensitive nerve endings, and

while doing this, it introduces motion into the area, so movement becomes easier. the pain simply melts away. so now you can comfortably sit, sleep, walk, lift, even enjoy your favorite activities without the fear of excruciating pain. the back2life can change your life. so whether you're sitting hunched over at a computer, if you're on your feet all day, if your back pain comes and goes, or even if you've suffered from nagging or debilitating back pain for over 20 years, you owe it to yourself or a loved one to try this remarkable machine. the back2life is a 12-minute solution to a lifetime of back pain, it's easy to use, adjusts to your height in seconds, and stores anywhere. and with its 12-minute shutoff, it also does the thinking for you. there's never been a machine like it. you could spend thousands of dollars every year on expensive specialty mattresses, professional massages, expensive and scary inversion tables, endless visits to the back pain specialists, and, worst of all,

costly and addictive pain pills and still suffer from debilitating or nagging back pain. but not anymore. the back2life sells across europe and around the world for over $600. but for a limited time, you can say goodbye to back pain for a fraction of the normal cost. during this special direct-to-the-public discounted offer, you won't pay $600, $500, $400, or $300. in fact, when you call right now, you won't even pay anywhere near $200. that's right! call right now, and you can receive this life-changing machine for just five payments of only $29.99. but it gets even better! when you call in the next 30 minutes, you'll also receive the all-new back2life posture fit insoles. designed and formulated by our own specialists at back2life, these innovative footwear inserts are custom-made to conform to the unique shape and contours of your feet, giving you perfect posture, and they're specifically designed to cushion the impact on those

all-important pressure points, giving you the relief you need to go about your day. whether you're standing, walking, jogging, or enjoying your favorite activity, they're made to perfectly fit any shoe size, male or female. and just like the back2life machine, these one-of-a-kind insoles will release the pressure to relieve the pain. they're a $40 value, but call right now and they can be yours free. together, that's over a $640 value, yours today for just five easy payments of only $29.99. but hold everything! if you call in the next 18 minutes, we'll ship the complete back2le system right to your door for free. that's right, folks -- free shipping. this incredible offer is a $640 value, but call right now and it can be yours today for just five easy payments of only $29.99. don't wait another minute. call or log on right now to get the back2life system for just five payments of only $29.99. but remember to call in the next 18 minutes and get this one-of-a-kind pain-relieving

machine shipped right to your door for free. if the back2life doesn't relieve your back pain, no matter how long you've suffered, simply return it for a full refund of the purchase price and keep the $40 back2life posture fit insoles as our free gift to you. there's no risk, so call or log on right now. >> so, doctor, it seems the more you read, the more you become aware that there's not just an epidemic of back pain, but there's also an epidemic of people taking pain pills to treat it. and i know you're not an advocate of dishing out pain pills. >> i'm not, jennifer. in fact, in my practice, pain pills are just not an option at all. jennifer, let's say the average person takes four pills a day to treat their pain. >> okay. seems pretty normal. >> think about this, though. four pills a day over the course of a year is nearly 1,500 pills. >> this can't be good.

>> it isn't. and pills don't fix the problem. they just mask, and they also create additional problems. we know that every pill has side effects. we've created a culture of addicts. this -- this is dangerous. >> prescription medication was very detrimental to me, because i'd wake up tired and groggy, had problems with my memory, and i wanted to get away from taking drugs. i have never seen a product like the back2life machine, and that's why it was so intriguing to me. probably in the first six minutes or so, i could already feel my muscles starting to relax, and the pain started to ease right away. so i had almost immediate relief from it. my life's been affected in a totally positive way because i'm not in pain anymore, and this is a drug-free way to get out of pain. >> my back was hurting me, because i had injured myself about a year and a half ago. i couldn't dance. i couldn't do gardening.

i couldn't lift the groceries out of the car. when i first saw the back2life, i thought it had kind of an animated quality about it, and i wasn't sure how to approach it, but it's easy. i like the feeling. it's kind of familiar and comfortable. my activity range has definitely improved. i can do more things, which i'm glad about. i can get the groceries out of the back of the car. i can get down the stairs and get up the stairs. i can do more things at the gym. i just feel stronger. it's easy, and it helps lower-back pain, sciatica, discomfort. that's what it did for me. >> i've worked for the postal service as a letter carrier for 33 years. as a letter carrier, my satchel can be as heavy as 35 pounds. two hours into my route, the pain starts, and by the end of my route, i can't sit for long, and i can't stand for long. that's how extreme it became there at the end. honestly, when i saw the back2life for the first time, i'm thinking, "what is this?" i was skeptical.

i was leery. i was wrong. this is the best thing that has ever happened to me and my back in my lifetime. i'm really excited about life. i'm motivated to do things i just dreamt about when i was in my back pain era. the back2life is a godsend. i am so, so glad that i found it. >> welcome back. we're here with back pain expert dr. marc darrow, discussing the back2life 12-minute back pain solution that's caused a sensation in europe and is now having the same impact here in the united states, where over 1 million back2life users have reported widespread relief of their back pain. dr. darrow, the back2life seems to be getting amazing results. >> whether you're someone whose back just feels a little tight throughout the day or someone whose pain is so bad they can't stand it for more than a few minutes without their back causing them excruciating discomfort, the back2life can

help relieve their pain. it's a real breakthrough. >> well, we primarily treat pain, but obviously back pain is our number-one thing we treat -- everything from injuries to bad posture to bad movement. really, it comes down to, you know, most patients are very stagnant. they sit at a job all day long. their backs are really not moving the way they're supposed to. and so we focus on getting those patients back moving again. continuous passive motion is when we take the disc space, and we open and close the disc space by stretching and moving it from different ranges of motion. by doing that, it brings cerebral spinal fluid into the disc space, creating healing, okay? many patients can't actively, meaning themselves, they can't bend and move themselves 'cause they're in too much pain. this machine is amazing, because it will actually help them achieve that without having to go through that type of pain. the machine is doing the work for them. i think back pain treatment in the future is gonna be using and utilizing machines like the back2life machine. this actually heals the tissue, gets and restores motion back to that area, which will create an

environment of healing. we want the patient to live their lives without limits. >> well, i see patients with a variety of issues. low-back pain is certainly one of the big ones, neck pain, sciatica, which means pain that shoots down a leg. people with back pain, especially those that have had it for a while, need to find a pathway out of their pain. when i put the patients on this machine in my office, i find that invariably, after 12 minutes, they're a lot more relaxed than they were. often, their pain is improved just from one session. the back2life machine has the potential to help a lot of people. i'd like to see it in patients' homes with chronic pain. i'd like to see them reaching for this machine instead of a pill. i'd like to see doctors have it in their offices and clinics, and physical therapists and chiropractors. this device is affordable, portable, easy to use, gentle,

and safe, and so i think it's gonna help a lot of people. >> at about 18, in the army, i hurt my back, and it's been continuous ever since for over 60 years. they have told me that the last two discs are shot. my pain could get up to beyond 10. sometimes, i couldn't move. i had to sit down and rest for maybe hours. back2life is a machine that has helped me tremendously, and i recommend anybody who's got a bad back try it. if you don't try it, you're never gonna know. but why live with the pain? i don't care what age you are, you don't want to live with pain. i've lived with it for 60-some years. my back is better, and the word back2life really is significant to me, 'cause it's given me a better life. >> on behalf of all the back pain sufferers out there, we'd like to thank dr. darrow for introducing us to the back2life 12-minute back pain

solution. and if you're one of the millions of people out there suffering from back pain, you owe it to yourself or a loved one to try this incredible machine. it's now official. the results are in. back2life works. >> announcer: introducing the back2life 12-minute back pain solution. this extraordinary medical breakthrough has become a worldwide phenomenon because of the astonishing results it's achieving in the relief of back pain. and now there's already over 1 million users here in america, with overwhelming reports of the same life-changing relief. it's so unique, it holds three worldwide patents and is changing the way we treat back pain forever. the secret to back2life's extraordinary results is a breakthrough technique called continuous passive motion. simply lay back in the complete comfort of your home and let the back2life gradually and gently ease your tight muscles, making them flexible and supple. as your muscles relax, the continuous passive motion opens up compressed vertebrae and

releases the pressure on sensitive nerve endings, and while doing this, it introduces motion into the area, so movement becomes easier. the pain simply melts away. so now you can comfortably sit, sleep, walk, lift, even enjoy your favorite activities without the fear of excruciating pain. the back2life can change your life. so whether you're sitting hunched over at a computer, if you're on your feet all day, if your back pain comes and goes, or even if you've suffered from nagging or debilitating back pain for over 20 years, you owe it to yourself or a loved one to try this remarkable machine. the back2life is a 12-minute solution to a lifetime of back pain, you could spend thousands of dollars every year on expensive specialty mattresses, professional massages, expensive and scary inversion tables, endless visits to the back pain specialists, and, worst of all, costly and addictive pain pills and still suffer from debilitating or nagging back pain.

but not anymore. the back2life sells across europe and around the world for over $600. but for a limited time, you can say goodbye to back pain for a fraction of the normal cost. during this special direct-to-the-public discounted offer, you won't pay $600, $500, $400, or $300. in fact, when you call right now, you won't even pay anywhere near $200. that's right! call right now, and you can receive this life-changing machine for just five payments of only $29.99. but it gets even better! when you call in the next 30 minutes, you'll also receive the all-new back2life posture fit insoles. designed and formulated by our own specialists at back2life, these innovative footwear inserts are custom-made to conform to the unique shape and contours of your feet, giving you perfect posture, and they're specifically designed to cushion the impact on those all-important pressure points, giving you the relief you need to go about your day. whether you're standing,

walking, jogging, or enjoying your favorite activity, they're made to perfectly fit any shoe size, male or female. and just like the back2life machine, these one-of-a-kind insoles will release the pressure to relieve the pain. they're a $40 value, but call right now and they can be yours free. together, that's over a $640 value, yours today for just five easy payments of only $29.99. but hold everything! if you call in the next 8 minutes, we'll ship the complete back2life system right to your door for free. that's right, folks -- free shipping. this incredible offer is a $640 value, but call right now and it can be yours today for just five easy payments of only $29.99. don't wait another minute. call or log on right now to get the back2life system for just five payments of only $29.99. but remember to call in the next 8 minutes and get this one-of-a-kind pain-relieving machine shipped right to your door for free. if the back2life doesn't relieve your back pain, no matter how long you've suffered, simply

return it for a full refund of the purchase price and keep the $40 back2life posture fit insoles as our free gift to you. there's no risk, so call or log on right now. >> the bottom line is the back2life definitely works. >> the back2life works. >> pain, back2life. now i'm better. >> the back2life absolutely works. >> i would recommend this device, and i in fact use it in my office currently with patients. >> announcer: the preceding was a paid advertisement for the back2life 12-minute back pain solution, brought to you by back in five, llc.

>> announcer: the following is a paid presentation for lifelock, the best identity-theft protection available. identity theft is the fastest growing crime in america. >> i started getting phone calls from credit collection companies. "you've opened an account here and here and here." they wanted payment. and it was payment for things that i did not do. >> i was hit with 12 different cases of identity theft within three days. how did somebody get ahold of my identity and become me? >> you see those movies about identity theft and, you know, someone living an alternate life and taking over, and i was scared. she had my home address, she had my telephone number, she had my social security number, and she was able to make a purchase for $8,000. >> someone got ahold of my driver's license number and

obtained tickets pretending to be me, giving my information to the police officer. my employer told me that i had seven days to clear it up or i would be unemployed. i had to prove that i was innocent because, to them, i'm looking guilty as if i have something to hide. >> in my early days with the fbi, the crooks would go into a bank with sunglasses and a hat, rob the bank, they'd probably get caught, face 10 years in prison. now they steal our identities. >> announcer: 1 in 4 people have experienced identity theft. your age and your income don't matter to identity thieves. just having a social security number makes you a target. >> crime is changing. criminals have moved into cyber crime because they know the risk's low to them and the payoff is much higher. >> announcer: over 100 million americans have had their personal data exposed, and there's a new victim of identity fraud every 2 seconds. >> we're all vulnerable to identity theft, unfortunately. for savvy consumers who really want to safeguard their overall

financial wellbeing, you have to be proactive and take steps to guard against this problem. >> announcer: in the digital age, our information is everywhere, making us all more vulnerable to identity theft. that's why millions of people have become members of lifelock. it's the best identity-theft protection available. >> it was a very empowering experience for me to have lifelock on my side. >> they're helping protect my accounts and my social security number. >> lifelock made it so i can go back to my life. >> i feel safe. lifelock's there. >> i don't need to worry about this now. i can't tell you how happy that made me. >> announcer: stay tuned and meet top experts in the field of identity theft. learn some of the tricks identity thieves do to steal your personal information. >> so this is how easy it is to skim this card. >> announcer: and learn more about how lifelock detects fraud and helps protect you from identity theft. >> detecting fraud is a lot like squeezing jell-o. as soon as you stop it at one place, it squirts out somewhere else.

and we've really devoted the last decade of our research specifically to identity fraud protection. >> announcer: find out more about what a lifelock membership means to you and meet some of the lifelock identity protection agents ready to answer your questions, to help resolve identity-theft problems, and to keep watch over your private information. >> you have this whole team of people on your side, and you know that you don't have to go it alone. i don't know what i would have done without lifelock. >> when i first got the alert from lifelock, my reaction was actually, "ha ha, i got you." since i'd been alerted and lifelock was helping me resolve the issue, whoever was doing that wasn't going to be able to benefit. >> i was a victim of identity theft, and it wasn't fun. i was on my own. i had no idea what to do. and it was a terrible feeling. but it wasn't as bad as when it happened to my daughter, who was 7 at the time. somebody had stole her social security number. i was furious. i was concerned about her future. and so i contacted lifelock

because i had heard about them. i looked into what they offer, and it was the best thing i ever did. >> announcer: now let's join lifelock member tom jourden to learn more about identity theft, the fastest growing crime in america. with tom is former fbi agent and renowned speaker jeff lanza, an expert in fraud, cyber crime, and identity theft. >> jeff, thanks for being here. >> you're welcome. >> you know, 10 years ago, i didn't even think about identity theft, but then, unfortunately, i became a victim. and now we hear that it's the fastest growing crime in america. why is that? >> a couple of reasons why it's the fastest growing crime in america -- number one, it's easy to commit, and the bad guys know that. the second reason is, it's very lucrative. so once they get your information, especially your social security number, then it's easy to convert that into cash, to monetize that information. and once that happens, the victim is left with a lot of problems. >> i think most people think if they have a problem, their bank

or credit card company will just take care of it for them, right? >> well, it depends on what the problem is. if the problem is credit card fraud, someone used your existing credit card number or cloned your card, yeah, the bank will take care of that. but that's just one part of the problem of identity theft. there's a much broader problem, and that is when someone steals your identity entirely. they've got your i.d., they've got your social security number, they apply for these accounts in your name. you don't even know it's happening. you may not figure it out until you get a call from a bill collector, a credit card company that says you're past due on a credit card that you don't even know you had. >> so when you're on your own, you're kind of just blind that this is happening 'cause there's no one out there looking out for you. >> that's exactly right. you know, we have our jobs, we have our family, we have our life. do you want to take hours out of your day, maybe for days and weeks at a time, to try to figure out how to correct the problems that the identity thief caused? if you were gonna do all that, i don't know how much time it would take or even where you would begin to do that. you don't have the technology to do that. >> so, in general, the advice you would give -- what can we do to protect ourselves?

>> the earlier identity theft gets detected, the sooner you can address the issues and stop it from getting worse, and that's where lifelock comes in. they deal with this every day. >> when jennifer learned a fraudulent account was opened in her name, she thought she could easily deal with it on her own. >> so here i am trying to call and prove that i'm the real jennifer, and they just don't believe me. i probably talked to six or seven people. each time i'd have to repeat my story. "i did not sign up for this credit card. i don't owe you any money." that person says, "well, i can't help you, but let me transfer you to this person," and it's just so aggravating. it's like, "just send me to the right person." i almost got to the point where i was like, "let me pay for this $400 and just close the account and let's be done," but the thing is, there were other credit cards out there. you just don't know how deep it goes. when my lifelock agent got involved, somehow she knew exactly who to talk to. i never figured out that, but she knew exactly who to talk to. and she helped me take care of it. >> we work, shop, even pay bills almost anywhere.

it's great, but it can also make us more vulnerable to identity theft. jim stickley is paid to think like a hacker. he's been featured on investigative reports revealing where we're the most vulnerable to cyber crime. >> no one thinks they're gonna fall victim to identity theft, but check this out. in a café like this, you know, people have this idea that they're safe when they're online. they feel it's being provided by the local café here, so it should be safe. the reality is, though, that something like this -- this is a wi-fi device -- can be brought to a local café, set up right here in front of people without them even knowing it, and instead of them connecting to the wi-fi in the organization, they'll be connecting to this wi-fi device instead. what if they type in login credentials? i've got them. if they type in a password, i've got it. if they type in credit card information, i'll get that, as well. all of this information can be captured by the criminal, and then they can use that information to commit identity theft. i do these scams to show people what's going on out there. criminals are continually finding new ways to rip people

off. and the bottom line is, you need somebody in your court. that's why lifelock makes so much sense. >> these real lifelock members all volunteered to share their experience in this show. stay tuned to hear more true stories, learn more about how identity thieves work, and find out how lifelock can help protect your identity. >> announcer: identity theft is the fastest growing crime in america. are you at risk? you could be if you bank or shop online, have health insurance or fill out medical forms, if you have a smartphone or use public wi-fi, even if you file your taxes online. no matter how careful you are, your social security number and your other personal information is out there out of your control. just detecting the problem is not enough. how do you resolve an issue if you have one? >> i signed up for lifelock. we have someone in our corner to help fight that fight. >> announcer: a lifelock membership means you have a whole team of lifelock

identity-protection agents ready to answer your questions, resolve identity-theft problems, and to keep watch for threats to your identity by monitoring more than a trillion data points a day. that's why millions of people have become members of lifelock. it's the best identity-theft protection available. the minute you become a lifelock member, you have exclusive members-only protection services, including 24/7 access to u.s.-based identity-protection agents, real people with experience and identity-protection knowledge to answer your questions, proprietary lifelock identity monitoring with a technology that detects threats to your identity, plus dedicated lifelock restoration specialists to immediately get on the case if your identity is ever stolen and to work with you to set things right, all backed by our $1 million total service guarantee. >> every lifelock membership comes with a $1 million total service guarantee. that means if your identity is ever stolen, lifelock will spend

up to $1 million on experts to help set things right. >> announcer: lifelock memberships start at only $9.99 per month. and listen to this. through this special tv offer, when you call right now, you can get your first month free. you'll get 24/7 access to u.s.-based identity-protection agents, proprietary lifelock identity monitoring, dedicated lifelock restoration specialists, the $1 million total service guarantee, and so much more. >> i feel like not having lifelock is kind of like not wearing a seatbelt in a car. why would you do it? >> announcer: join in minutes. protection starts immediately. use promo code "free" to get the first month of your lifelock membership free. as an extra bonus, call right now and get this document shredder -- a $29 value -- as our gift. so don't wait until someone uses your identity for their benefit. get your first month free when you become a member today. with memberships starting at only $9.99 per month, there is a plan for everyone. >> with lifelock, i wanted to

have somebody on my side who was helping us be proactive and protect our identity. >> announcer: or visit golifelock.com. use promo code "free" to get your first month free, and a free shredder with annual membership. join now. protection starts in minutes. >> so, you might think that your credit card is safe if it never leaves your sight, but the reality is, in the wrong hands, all it takes is a second for it to be stolen. that'll be $7.49. >> great. >> skimming is when a criminal will take your credit card and they'll run it through a device... so, this is how easy it is to skim this card. sorry about that. ...and then that device is gonna record everything that was on your card. they can then use that information to go out and shop online or even make their own credit cards to make purchases in the next store they go to. i do these scams to show people what's going on out there.

criminals are continually finding new ways to rip people off. >> it's something that's out of control. i can't protect my identity all the time with everything that i do. bad people are gonna get your information whether you want them to or not. i have really a teammate in lifelock knowing that they're keeping an eye out for things, things that i couldn't do myself, and having them on my side, and it really is that [sighs] i can just relax and take one worry off my plate. >> the technology behind cyber crime is extensive, but what about lifelock's technology to protect you? well, dr. stephen coggeshall, lifelock's chief analytics and science officer, is here to explain how lifelock's proprietary technology is helping fight identity fraud. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. we go to our more than a trillion data elements in our data bank. we'll look at all the other things it's connected to in the world, all the other

applications we see, we look at what's going on at the address, has anybody else used that social security number, is there something strange about that e-mail? and we gather all that information together and put it through some pretty complicated mathematical formulas, and we come up with a probability score, the likelihood that that's a fraud attempt. >> and then you alert me as a lifelock customer if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one of these alerts, they can press a button and contact lifelock, and we start the process of shutting that fraud attempt down. lifelock started from the very beginning specifically to protect our members from identity fraud. that's our reason for existence. >> my cellphone goes off at just past 6:00 a.m. and it's a text alert from lifelock. someone attempted to use my name and social security number to open a credit card. they filled out an application online with a $10,000 limit. lifelock caught it, notified me,

and we were able to stop that credit card from ever being issued because we caught it early enough in the processing phase. >> when your identity's been stolen, you want a knowledgeable, trusted friend on your side to get you out of the mess, and this is the big difference between monitoring your own credit and lifelock. a lifelock membership means you have a whole team of identity-protection agents ready to watch for threats to your identity, to answer your questions, and to help resolve identity-theft problems. lifelock members like me get a dedicated agent based right here in the u.s. to help resolve any threats to your identity. meet identity-protection agents daniel, pua, and sarah. they're part of a team of agents who address identity threats and help lifelock members if an identity theft occurs. what happens when a member gets an alert? i mean, when do you get involved, and how does that work? >> once our members notify us that it was not them, that they believe it's identity theft, is when we get started. then you'll speak to somebody like me, and i'll call you and i'll assist you through the whole process.

>> we know who to call, what documents are needed, and we get it done much quicker than a member ever could on their own. >> i know the questions to ask, i know the people to talk to, i know the numbers to call, and i can make it just so much easier for you. and i'm also willing to stay on hold for you if you need. >> wait a minute. say that again? >> yeah, i'm willing to stay on hold as long as it takes on your behalf if necessary. >> 'cause that is the worst part -- staying on hold. >> it is. [ chuckles ] but i'm happy to do it. >> you're happy to do it? >> yes. i am. >> now, sarah, i know that you are a veteran. you, i assume, work with a lot of veterans and people in the armed services. >> i do. up until a couple years ago, social security number was on identification cards. it's sad that people fighting for our country have to worry about that, but we are more than happy to help and see them through it, to carry the burden, and that way they can focus on the mission, and that's why i love what we do. >> and when you go home, sarah, at the end of the day, what makes you say, "that was a good day"?

>> i love when i close a case. i love it. and every time i close one and i can't wait to call my member, it really is just gratifying knowing that taking the burden and helping them through the process and being able to make that phone call, "hey, your case is closed" is priceless. i love it. >> what's impressed me most about lifelock is they're also gonna be there to help you afterwards if something happens. the credit monitoring agencies, they're just gonna go, "no, you had an issue. it's on you." whereas lifelock says, "let us help you." >> every single time the lifelock agent, if we've had to stay on the phone too long with the other company, the agent will always say, "let me take this, angela. i'll call you back when i get them back." and i just feel like they respected my time and me. >> they know everything that there's no way i could know. i don't have to think about, "how do i fix this?" i turn it over to lifelock, and they'll help me. >> announcer: identity theft is the fastest growing crime in america. are you at risk?

you could be if you bank or shop online, have health insurance or fill out medical forms, if you have a smartphone or use public wi-fi, even if you file your taxes online. no matter how careful you are, your social security number and your other personal information is out there out of your control. just detecting the problem is not enough. how do you resolve an issue if you have one? >> i signed up for lifelock. we have someone in our corner to help fight that fight. >> announcer: a lifelock membership means you have a whole team of lifelock identity-protection agents ready to answer your questions, resolve identity-theft problems, and to keep watch for threats to your identity by monitoring more than a trillion data points a day. that's why millions of people have become members of lifelock. it's the best identity-theft protection available. the minute you become a lifelock member, you have exclusive members-only protection services, including 24/7 access to u.s.-based identity-protection agents, real people with experience and

identity-protection knowledge to answer your questions, proprietary lifelock identity monitoring with a technology that detects threats to your identity, plus dedicated lifelock restoration specialists to immediately get on the case if your identity is ever stolen and to work with you to set things right, all backed by our $1 million total service guarantee. >> every lifelock membership comes with a $1 million total service guarantee. that means if your identity is ever stolen, lifelock will spend up to $1 million on experts to help set things right. >> announcer: lifelock memberships start at only $9.99 per month. and listen to this. through this special tv offer, when you call right now, you can get your first month free. you'll get 24/7 access to u.s.-based identity-protection agents, proprietary lifelock identity monitoring, dedicated lifelock restoration specialists, the $1 million total service guarantee, and so much more. >> i feel like not having

lifelock is kind of like not wearing a seatbelt in a car. why would you do it? >> announcer: join in minutes. protection starts immediately. use promo code "free" to get the first month of your lifelock membership free. as an extra bonus, call right now and get this document shredder -- a $29 value -- as our gift. so don't wait until someone uses your identity for their benefit. get your first month free when you become a member today. with memberships starting at only $9.99 per month, there is a plan for everyone. >> with lifelock, i wanted to have somebody on my side who was helping us be proactive and protect our identity. >> announcer: or visit golifelock.com. use promo code "free" to get your first month free, and a free shredder with annual membership. join now. protection starts in minutes.

>> nearly 50% of american adults have been affected by data breaches. if you're notified of a breach, you're nearly 6 times more likely to be a victim of identity fraud than those who are not notified. and once your information is out there, it's out of your control. that's why you need protection. >> you know, i've always heard of these data breaches at retailers. you always think it doesn't happen to you. and it did. my information, as well as that of many others, had been breached during a christmas shopping season by this major retailer. and that's when i said, "i have to protect my family." i called lifelock. it was so simple, and i actually was kicking myself that i didn't do it earlier. sometimes i even like hearing the ding, knowing there's an alert. lifelock makes me feel safe knowing someone is concerned about my future and that of my children. >> you know, jeff, last time i was part of a data breach, i got this letter, and they offered me identity-theft protection. i mean, what do you think about that from the company that just got breached? >> well, by the time you got the

letter, it's already days or weeks have gone by since the company even realized it happened, and they don't usually realize it's happened until well after the breach has occurred. so the point is, it's too late. i mean, you've already had your information out there. it could already be a big problem. the point of identity-theft protection is being proactive. that's what lifelock does. it helps you figure out if someone's trying to steal your identity, and then if it does happen, they help to resolve it. >> i went to the doctor, and they told me -- i got a letter that there was a breach and that my information may have been compromised. i was very relieved that i had already signed up for lifelock. >> so, here's one scam that criminals will do. they'll buy an 800 phone number, which will actually forward to their cellphone, and then they'll call up and leave a voicemail to you telling you there's a problem with your banking account. they'll leave that 800 number in hopes that you'll call them back. so you should have received a security i.d. when you got your voicemail. so, once they answer the phone, the first thing they're gonna want to do is they're gonna want to verify that you are who you say you are. for security purposes, i just

need to verify your social security number. people are very used to that, so they'll say, "sure, my social security number is" whatever it is, and just like that, they have that before people even have a chance to think, "maybe i shouldn't have given that out." yeah, no problem at all. you have a great day. thank you. bye-bye. and just like that, we have her social security number. >> protecting your identity is a smart financial move. personal finance expert, best-selling author, and journalist lynnette khalfani-cox helps her clients with their financial portfolios. here's what she had to say about identity-theft protection. >> you might be doing a lot of things right. you might be saving, planning for the future, investing. all of those things are great. but if you haven't taken time to protect yourself against the risks that are out there, the very real risk of identity theft, then you haven't really secured your family's finances in a way that's smart. identity theft is a threat to your financial wellbeing because it not only affects your credit rating and impacts your ability to get loans, it could also hamper you in everyday

life, and doing things like renting an apartment, getting a mortgage, or even getting a job that you might need. the people who get financial help for any aspect of their lives, whether it's taxes, whether it's managing credit card debt, whether it's planning for retirement, they actually tend to do a lot better in reaching their goals, and likewise, the people who have expert help to deal with the problem of identity theft, those folks also fare so much better because they have a team of experts who know the groundwork, who know what to do in a way that the typical person just doesn't know. lifelock helps alert you about potential identity-theft problems, and that early alert is crucial because you can take action and do something immediately to prevent the problem from getting worse. >> i've been a lifelock member now since 2008, and i can't imagine being without lifelock any more than i can imagine racing down a highway without a seatbelt. i mean, if somebody breaks into your house, you can get a new

lock. if your car is stolen, you can get a new car. but you only have one identity. you're not gonna be able to replace it. so protect it with the best. >> when your identity is stolen, you just feel so violated and just so helpless. but knowing that you have lifelock, it just -- you have this whole team of people on your side, and you know that you don't have to go it alone. >> we feel protected, and we feel like there's almost like a blanket of security around us. >> it's just really great to know that they are there and we can call on them whenever we need it. >> i would compare lifelock to having that big older brother walking side by side with you on the first day of school so that everyone knows "don't mess with him." >> choosing lifelock to protect our identity was one of the best decisions we've ever made. >> this is financial protection that you can't afford not to have. it's kind of like the people who say to me, "uh, i'm too cash-strapped and i can't afford

to save."