grubhub. but the concept caught on pretty slowly, as maloney himself conceded as recently as 2012. >> i mean, if you walk down the street here and said what's grubhub? no one would know. >> yeah, so l harder pitch back then>> rorter: p bart hired to help sell restaurants on the idea in 2011. i'm sure it's an exciting first job. you call your parents and said i'm working for this thing called grubhub, and what? >> they thought i said groupon. it was my first selling experience. >> reporter: selling your parents. >> you pick the items you want to order from. >> reporter: maybe it with does rise of the smartphone, but online ordering mushroomed. >> spicily lamb meatball sandwich. >> reporter: by 2014, grubhub had gone public. today it's worth $4.5 billion. but it's battling for business with new competitors with big investors behind them, including uber it's, postmate, and biggest

of them all, doordash, which is valued at more than $12 billion. >> you've got three of these things? >> yes. >> reporter: all different apps? >> all different apps. >> reporter: white mays uses almost all the apps to sell their rice bowls. kathy valera bought the restaurant in 2018. you seem pretty busy walking in. why even bother being on the apps? >> because when i bought the restaurant a year and a half ago, it wasn't that busy. ki ba. then she signed up with grubhub. >> the first day was $300. the second day was $400. oh my god, this is amazing. today it is $3,000. so that's why like, i'm in love with all the type of apps that we have. >> reporter: but all those orders are not free. what do you pay for grubhub? >> 20%. >> reporter: a lot of restaurants complain that commission is too high. they provide the food.

you make the match. that worth 20% of what i pay for a meal? >> so we don't actually define our prices. we define a minimum. in most places, it's 10% to receive orders on grubhub. >> reporter: so they're choosing to pay that is your point? >> the restaurant's competition are choosing to bid up that average price for typical exposure. >> reporter: the best exposure on the app costs more, up to 30% for some restaurants. and the importance of that exposure has become evident even to places like the family corner diner in queens, new york, a neighborhood institution for more than 30 years. >> nobody wants to pick up phone anymore. >> reporter: owner george says grubhub deliveries now make up about 20% of his business. do you feel like you need to do this? is this a good to have or a must have? >> i think in the restaurant business, it's a must have. it's difficult to not deal with these people, with this type of business because you need it. >> reporter: that's in part

because grubhub is so good at something called search engine optimization. >> i just googled family corner, astoria. >> reporter: when you search for family corner, the top results take you to grubhub or seamless's page for the restaurant. is this your phone number that they're showing? >> no. >> reporter: and if you call the number on that page? >> press 1 to place an order. >> reporter: it gets to george only after it's routed through grubhub. and we hear the phone ringing. what not everyone realizes is grubhub charges for that too. if they call and place an order, then you get hit with a fee. but if i call the seamless number -- >> it comes directly to me, it's still a phone call. >> reporter: most restaurants e calls? >> not that i know of. >> reporter: after looking at his statement, george told us he is paying those fees and he will stick with grubhub. in a way, maloney walking into all those restaurants helped usher in a world where people are less likely to walk into restaurants. >> they're not walking down the

street. they're not going to the phone book and look for their local restaurants. they're going on a platform to find out who delivers to them. the relationship between humans and their local restaurants is changing and has been changing, really, ever since we started this business. >> and if you're like me and wondering what comes next, how about cloud kitchens? these are restaurants that don't have tables or chairs, they just deliver. the "overnight news" will be right back. frustrated that clean clothes you want to wear always seem to need an iron? next time try bounce wrinkle guard dryer sheets. just toss it in the dryer to bounce out wrinkles. we dried these shorts with bounce wrinkle guard, and a pair without. the bounce wrinkle guard shorts have fewer wrinkles and static, and more softness. it's the world's first mega sheet that does the job of three dryer sheets. it also comes in unscented. if you don't love bounce wrinkle guard, we'll give you your money back.

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in case you missed it, last saturday was national margarita day. don't worry if you did. i'm sure you can make it up next year. anyway, most people drink their margaritas with tequila, but a growing number of afees yaddos are turning to mezcal. adriana diaz spoke to three women determined to use their mezcal to shake up the liquor industry. >> reporter: on a hill in los angeles sits a picturesque home turned headquarters. it's where three friends became business partner. >> cheers. >> reporter: over a shared philosophy. >> if you're strong, you need something strong. >> reporter: the strong drink has long been yola's family recipe of mezcal, a mexican spirit known for its smoky flavor. they say it filled a void in the already crowded liquor industry

so, they bottled it, and yola mezcal was born. >> everything in the market was steered toward partying or the guy after his hard day of work in his big leather chair with his big watch, you know. and it was sort of like all of our friends and all of our generations are wearing the pants. they're the bread winners of their homes. they have to work. and we want to have our big glass of something strong at the end of the day. >> reporter: their recipe was developed in part by yola's grandfather back in 1971. >> when he died and i wanted to take over the farm, you could see the women working everywhere, but you have to talk to a man to make the final decisions which was of course infuriating. so from the beginning i kept telling gina and like about how women in oaxaca were doing everything, and we want to the farm and said what we should focus on is having a brand that's done for them by them. >> reporter: that's when the friends decided their mezcal

would have a message, support the women who make it in mexico by ensuring they're paid directly. >> this is of course about a great product from oaxaca, which is mezcal, but it's mostly about what is it that we can do that can change a little bit, a little bit the world. >> reporter: you may not have heard of mezcal, but it's been slowly seeping into cocktails at trendy bars for years. mezcal is made by distilling more than 30 varieties of the pineapple looking plant agave. tequila is actually a type of mezcal made only from blue agave. but unlike most tequila, typical mezcal is often made by hand and in small batches. >> it always had the connotation of being a poor, indigenous drink. it was only until people were becoming interested in organic products, things that were done locally and with a rich

tradition that mezcal became famous in mexico and then had an explosion. >> reporter: an explosion is how swedish music star liki lee might describe her very first sip of mezcal. >> i had an almost religious experience. but as a performer too, when i tour, i'm always looking to need a little bit of something to get going. ♪ and i was a huge whiskey fan, but i would lose my voice every night. so when i drank mezcal, you get this high but there is no comedown. ♪ and won't you let me go, let me go ♪ >> reporter: to combine her passions and help spread the brand's message, she helped spread the launch of yola. all female music festival that

raises money for organizations like the aclu and an l.a. women's music center. using women to promote empowerment was the next step. >> all the show, the female headliners are so few, and all the people working behind the stage and in production, all of that is male. so then we decided that it was a good idea to do it, to only have female headliner, players, security guards, production. talent and the food, everything. >> reporter: the festival sold out, and another is planned for this summer. >> it just tastes so delicious, the mezcal. >> reporter: they might make it look easy with their stylized branding and laser focused mission, but starting a liquor industry with no industry experience was tough. >> men in the industry were a little bit brusque to us in the beginning. >> oh, no, no, no, we might need something lighter. they're not as sturdy as the men. that's not true. we can handle ourselves. >> reporter: so i have a dirty little secret.

>> okay. >> reporter: i don't love mezcal. >> okay, we're going get started right now. >> reporter: we waited until we got to the bar, aptly named bar restaurant for the taste test. no pressure. do people drink mezcal neat? >> the best way. >> the fastest way to heaven. >> this one is different. >> okay. >> reporter: cheers. >> just a kiss. >> reporter: oh, that is good. it's not as smoky as i'm used to. >> how do you feel, adriana? >> i felt good with you guys before, but i feel even better now. >> it's a different high, right? >> reporter: it's good. and with every poer, there is a larger purpose, improve lives in mexico, one drink at a time. what do you think your grandfather would think if he could taste this? >> he would be ecstatic. all his life what he wanted to do was try to make a difference in oaxaca.

i hope from wherever he is, he is looking at this moment and he's smiling.

so police in italy are still trying to figure out who stole a famous paint the big tenth century master gustav klimt. portrait of lady was recovered in december inside the same gallery it was stolen from 23 years before. seth doane is on the case. >> reporter: she looks unfazed, not a bit like a woman who has been missing nearly 23 years. but italian authorities claim they'd authenticated the stolen "portrait of a lady" painted by austrian master gustav klimt. as art mysteries go, how good is this? >> well, it's the stuff upon which miniseries are made, right? >> reporter: art historian live lev told us the decades-long real life drama puzzled investigators and quite possibly a distinctive style.

you kind of take it down to the local pawnshop, hey, i've got to get rid of this, someone is going to go hmm. >> reporter: the portrait was reported mittsing from a gallery in 1997. then this december police were called to the gallery grounds after a gardner, who had been clearing ivy, discovered a hole in the wall, and unbelievably, the painting. >> the painting is in very good condition. the first thing they checked for is oh, my gosh, if that's been sitting outside in rainy, cold piacenza for the past 23 years, what condition will be it? but it's actually in good condition which indicates it was probably taken away and then returned. >> reporter: investigators plan to do more tests on this klimt which is actually two portraits, one painted on top of another, the uniqueness which helped prove it was the real thing. klimt worked mostly in vienna in the early 1900s. he may be best known for "the kiss." and as morley safer noted in 2008, his seductive portraits of

sociali socialites. >> they're slender and elegant creatures. >> who happen to have no clothes on? >> just an acciden >> reporter: liz lev told us you've probably seen, worn, or sipped from a klimt patterned something. >> you'll see this beautiful umbrella. what a beautiful pattern. it's klimt. you'll be looking at someone's golden scarf, oh, that's pretty. oh, it's klimt. he is everywhere. >> reporter: the recovered masterpiece is under lock and key, for now hidden away with its secrets. how is it in such good shape? and where has it been? like any good mystery, there's a cliff-hanger. >> and that is the "overnight news" fs friday. for some of you, the news continues. for everyone else, check back with us later for the morning news and of course "cbs this morning." from the cbs broadcast center here in new york city, i'm errol barnett.

it's friday, february 28th, 2020. this is the "cbs morning news." coronavirus crisis. stocks plunge as the number of cases spike around the world. we have full coverage as fears of infection and an economic recession intensify. south carolina showdown. how this weekend's primary vote could make or break some democratic candidates for president. plus -- california driver rescued from a crumpled car after driving off a steep hill. how she says the near death experience changed her forever.