good morning and welcome to mosaic. i am honored to be your host this morning. our country is filled with examples of integration of the arts and particular faith communities. we would like to invite you into a wonderful conversation with the contemporary jewish museum based in san francisco with gravity goldberg who is the museum's director of public programs and this is her experice, welcome, gravity. >> thank you for having me. >> let's talk a little bit about what it is, where it's at

and what the free market is. >> sure, it is in the community and across the street, it was a power station, that was converted by a computer -- pitiful temporary building. it has been on this site for almost 12 years. the museum is really about interpreting the contemporary jewish experience from expeditions and programming to constantly looking at what that means and how do we discuss that? how can people connect to a jewish experience and contemporary art? >> that is interesting. what are some of the y the arts and that worldview, as an example? lovely.

i think we should say daniel is a famous architect. >> yeah. >> he was out of europe. >> yes. he was the children of survivors. >> interesting. what are some of the ways in which the museum functions? >> we are and art institution -- pardon me, we are a contemporary art institution for the jewish point of view. we show is contemporary art. then, we also look at cultural art and a little bit of pop art. for instance, right now, we have a variety of exhibitions that are looking at contemporary art, pop culture and jewish history in the area. >> the first word is contemporary, that is just an

interesting sequence of words in itself. so, i think one of the interesting things about this particular museum in a contemporary sense is, it actually does not house its own permanent collection. >> absolutely. it was decided when the museum was being conceived that it would be a non-collection institution. it is installed. it is never really held to what jewish youth look like. we do not have a collection, not that there's anything wrong with that, of course, but we have things like that. we are actually very fortunate because of the museum, another jewish museum, they have a collection. we collaborate occasionally when we want toem. this is another example of what contemporary might mean when you have a museum but does

have a permanent collection in the broader bay area. so, can you talk a little bit about the kind of programming that happens at the museum? talk about the things people can take it and adjust. >> sure. we value families. that is as much as we value contemporary art, if not more so. we have something called the art bash. that happens on a quarterly basis. it is a museum wide program for families. they come in for free. there are art activities and ways to interact with the exhibitions. he also have programs on talks and lecturesexth idea of the exhibitions. with some of these, we have all sorts of things.wel coacin ju a

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good morning, welcome back to mosaic. we are in the middle of a wonderful conversation about contemporary jewish museum with gravity goldberg, its director of public programming's, for public programs and visitor experience. we will come back, gravity.

let's talk about what is new about the contemporary jewish museum. >> we opened a few weeks ago. we are incrediblyth we have a new exhibit that looks at the life of the creator of an iconic blue jean. we looked at his coming to america and coming to the west coast and california, starting this company, then, looking at the influence, how it played out in that early california and san francisco history. then it expands to see levi's jeans. it's jewish history, fashion history, contemporary fashion history and san francisco history. >> i think a lot of people don't know that levi strauss started in the bay area and san francisco. that is what became the world

headquarters. >> yes, the first factory. >> fascinating, so we have something that is interesting in the world of social media. it is called a sizzle reel. i guess it means sizzle, like sizzling, and it's a sizzle reel, our eeo. here we go. >> we live in the every day. we love them. a chance for self-expression, with a story to tell. how does a blue jean become a cultural icon? it all started with a jewish immigrant, including a possibility from gold miners to cowgirls, rockers to rebels, hippies to hip-hop. it's an exhibition celebrating levi strauss, the birth of a blue jean and san francisco, the city where it all began. >> what a great sizzle reel! so, what will somebody see at the exhibit?

>> we,go to the exhibition, it's a little bit of history, but there is an amazing panoramic that has an image of san francisco as levi strauss side when he got here in the 1850s. more bridge, more bridge was in early photography. he was doing experimentation with photography. i think his duty was around this area. when you see some examples of these very early pictures from the 1800s, we are lucky to have a few examples of one's in mine shafts. they are beautifully preserved. they look like something you would go to the store and spend money on now. they are the earliest of these levi jeans. it is so interesting.

they really look exactly like the ones -- if you are wearing their jeans, it's got the pocket, the denim, the seams, it is exactly like it was when he first created these. >> i don't know if you know this, we have the public know, they were originally designed to be a workers panned. then, over time, became what we think of as a fashion statement. >> absolutely. they are really good at creating that transformation. in the early 20th century, they were able to contribute to the creating of this iconic american weststofthoy. if you ok wearing levi's jeans with the cuffs pulled up. they were establishing what

does american fashion look like? there are a lot of examples of that in the exhibition. it then moves into more contemporary fashions. we have steve jobs jeans. we have lauren hill's jeans. can i show my favorites? one of my favorite pieces is not actually jeans. it's a leather jacket worn by albert einstein. >> oh, my gosh. >> this is the first time it has been on display. that is from the levi archives. basically, it has gone on many bis.th onevery special. >> einstein's jacket was something that he bought off the rack in a store? >> yeah, it's a beautiful leather jacket. he spent a lifetime wearing it. >> how did it go from einstein's literal closet wardrobe to the archives?

>> i have only part of that story. the art director for levi strauss said it was going up for auction in london. she flew to london. she bid on it and was able to acquire it for the archives. >> that is a fascinating. does this travel? i know that the contemporary jewish museum does not house its permanent collection. how did this particular collection, about for the contemporary jewish museum? >> it was an inevitable exhibition. it really is everything we are all about. it is about the history of jewish san francisco, the founders of sa lit wasomething, i think, in some form or another, had been thought about since the museum started. finally, it did come about. also, it helped that we

established a strong relationship with the staffing archives. we have been generous and supportive with exhibition happening. >> wonderful, so this is put together for us. >> absolutely. >> we will take a quick break and come back in just a moment. we will continue this conversation with gravity goldberg. th crisis has ch we've pulled together, worked hard to keep each other safe.

we've flattened the curve and are starting to reopen our communities. we can protect the people we love, and help californians get back on their feet. for our families and our communities, ay tourse d

good morning, welcome back. we are in the middle of a wonderful conversation with the contemporary jewish museum based here in san francisco. it's with gravity goldberg, the director of public programs and director experience. >> let's continue our conversation, let's talk a little bit more. >> one of the thingswe do, thpr

at have quite a lot. i recommend your viewers check our website. they can see the full extent of our programming. i would love to share a few examples. i applied a rich exhibit with so many stories. there is a lot to unpack with public programs. one of the things we do at the museum, we have a gallery check. these are short, 20 minute talks during lunchtime on friday afternoon in the gallery about the stories, ideas and exhibition. we have many of those coming up. we actually have more added all the time. these are free for any of our members. anybody who is a member, they can come to these as often as they want with benefits of membership. some of the ones we have coming up, we have a talk on the 2016

exclusion act with a historian from san francisco. we have a talk about the aids quilt that companies put together for the aids crisis. we had a talk on denim, for people who were super excited about stitches and all the topics of denim making, we will talk about that. we have more. another series is a concert. we are thinking about the american west. we are showing this series of classic westerns. these, you may know, considered by scholars as an allegory of lld, also an to the writers in incredible movie. we have liberty vallance, we will show you the misfits, of course, it's an iconic film.

we ended with easy rider. it's about horseback riding and getting on motorcycles. it's about writing into the sunset. we are giving several talks. we have one with lynn downey who wrote about -- authored many books about the jewish community. we have a conversation with the director of the museum who had created one of the exhibitions. it is in the museum. i have so many. the last one i will talk about is a musical program. at the contemporary jewish museum, one thing we always love to do is to figure out how to connect our exhibitions with living artists, particularly performing artists. we are putting together a tribute to a musician, kiki

friedman, it will be a celebration of comity and fiction and music. there will be a lot of local talent. that will be very exciting. >> that is a beautiful, rich array for choices for the entire community to be in. that reminds me of the contemporary jewish museum, it really is a venue for our experience. it is both formal and informal, certainly being for the folks that show up to something that you're interested in as well. you are being a part of the community. it is wonderful. >> we want to educate, entertain and inspire. >> if people have more questions, they can go to your website, what is it, again? perfect. hec jm.org.

let's continue and talk a little bit about the museum and what it is doing. >> tomorrow, we open up and exhibition. it is called predicting the past -- the lost years. this expedition is a photography explanation. it takes you into the story of century studio. it is filled with beautiful photographs of an eclectic array of people. i think we have -- i think we have some of those. >> we need to take a quick break and come back in just a moment, here on mosaic.

yeah, welcome back. we are in the middle of a wonderful conversation with cavity goldberg. come back, gravity.

that's continue our conversation about the photography exhibit. >> as i said, it has got a very long title, predicting the past, the lost years. it is a photography installation by the los angeles- based are just stephen bergman. the exhibition is looking at the collection from a photographer in the 19th century. it looks at his studio. it sees a collection of turn-of- the-century photographs. it a l objects. when you walk into the gallery, you are entering the past. you are predicting the past, so to speak. have some.

>> we do, we have a few photographs. what are we looking at, here? >> this a photograph called the wandering is. >> the wandering is? >> all of these photographs are taking -- they are taken with a piece of glass. you coat both sides of it with a substance that is very scientific. it is still on one of them. he put them in a camera. you take a picture while the plate is still wet. it is a very complicated process that most people don't use anymore. these pictures are pictures from the past. interesting -- >> this is another one? >> yes. >> interesting. >> yes, another one. >> so, these are photographs

from the studio? >> yes, there is a collection of photographs from the studios. bergman was able to re-create this in his studio. >> okay. >> these are extraordinary. >> so, these are his recreations of zohar's photograph? in some ways, there is a mix of contemporary reconstruction? >> i would not say that. it is a big of something else as you walk into this s this, in it a concept of a historical experienceyou would go into. you would go into this immersive experience, the gallery, these objects, they

would be for props. you could see these photographs that are the technique that was used. that was used at the time. >> it is a visit to the past. >> yes. >> interesting. >> it is looking at the past in this photographers world. it has been assembled and put together. you walk through the rendition of zohar's creation of his art. >> you are capturing this world of the past. i think, it is something you have to kind of walk in and experience. it is very much in the tradition of the artist created museums. it is in los angeles. they are working with that very closely. to look at it, the viewers might want to come to a program

that is happening. stephen will be in conversation with the writer. it is on sunday, april 26. lawrence had something written about the technology. >> atan interesting concept. i think, some people are used to going into the museum to see a painting, whether it is an old painting or contemporary painting, they look at a painting. what you are talking about is a different form of art. you walk into the creation of art. you see what the art was. it is a layering. >> yes, i think you said that very well. >> that is so interesting. is he a photographer? >> yes. he is a photographer in los angeles. he works for hollywood. i think, he is the expert. >> so, he constructed this process. there are his photographs in the end of zohar's work? interesting.

that is a question. thank you so much, gravity, for being with us. we want to encourage you to go to the contemporary jewish museum and have an experience. take your friends. thank you so much for being with us.

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