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we will come back to this wonderful conversation here on mosaic in a moment.

good morning and welcome back to mosaic. we are in the middle of a wonderful conversation with the editor of j, jewish news of california. welcome back, steve and sue. we are talking about the diversity of the jewish community and it is so diverse across the spectrum of demographics of the ways in which people identify with the

community, whether as a culture or community at large or religiously. so many different ways. how do you account for our common diversity in the way that you give news and the way you present news? >> i will turn that over to sue. it's really an editorial thing but i think it's amazing that day-after-day and week after week, how sue chooses the opinion pieces and the op-ed pieces every week, the editorial that j runs as our official position on something and the letters to the editor and talking about diversity, it is so balanced that you will see two positions in the same issue of the print edition diametrically opposed and it's fascinating. the next issue of the print edition, you will see letters supporting each of those sides and that can go on for weeks.

i don't know how she does it because this is a very diverse community. x % think we are too left and x% think we are too right and x% think we are just right. everybody has an opinion and that is good, part of being a community. >> it's interesting because we live in a world where in a stereotypical way, we say a news outlet is of this or that perspective. many times, we go to that news outlet to support what we believe about the world. in some cases, we want to find out about a different perspective that we may or may not agree with. in the community, the j, basically, encompasses the diversity, it sells. a diverse community has diverse opinions and when it comes down to this, on an editorial level,

time to time, when somebody is literally reading something, how do you decide a particular perspective at any particular time, about anything that is happening in the world. be it an election or a country like israel or a situation in another part of the world with a jewish perspective? >> you've touched upon the central delicate balancing act that i, as the editor and j, as a jewish publication, has to engage in every day. we have two roles. we are a community watchdog and we report the news to make sure we are holding power to accountability. at the same time, we are an advocate for our jewish community. we are criticizing and advocating for the same community that we are a part of. what is our role vis-@-vis israel? we will have jewish community institutions that say we should be supporting the policies of a

given government of israel. that is part of what a jewish publication is supposed to do. then, we have other readers who say you need to look to the key jewish values, the individual writing to us, what the key values are and those are the values of judaism you need to listen to, not just the opinions of the current israeli government. we support israel as the most exciting jewish expression in history. within that, there is a wide range of things acceptable to us and you sometimes have to listen to your gut. does this op-ed or letter feel right? is the criticism constructive and coming from a place of love and support of the community and of jewish values? >> it's interesting. judaism, at its core, is a constellation of people and culture and theology.

we need a device, information that actually reflects all of that. it's a little different than other faith communities that might have the perspective of a theological stance or something like that. so, i'm wondering -- really -- it seems to me, that you've become kind of a mirror to the community, itself? kind of an educational device for the community, itself? nourishing and sustaining mechanisms for the community to have a self reflective experience? in what ways would your letter to the editor reflect that deeper kind of yearning that we all have to be connected and to care for one another? >> that is a beautiful way of putting it and i think we do will all have a yearning to connect. if that is what a jewish

publication does for a jewish community and not an unthinking or uncritical connection, but exploring what is meaningful about this. at the same time, this week, we in the jewish press around the country, are very involved at looking at hate groups and white nationalist and white supremacist groups, who are spouting anti-semitic and as well, anti-immigrant hate. at the same time that i, as the editor of j have to be concerned about that and how it affects the local jewish community, people also want to read recipes and get ready for shabbat and cook and send their children to their jewish schools. people want to read the torah commentary of the week. we really have to pay attention to the diverse roles that we play in the community, as well as the diversity of political opinion. >> yes. it seems if it is a communal enterprise, it is a big

question. before we go to the next break, what is the responsibility of leadership? does readership have a responsibility to its news organization and its community? >> the responsibility of the loop readership is to be engaged . when you see the amount of letters we get and you see people answering letters in a subsequent issue, when you see the comments we get on our facebook page, where we have 11,000 followers on our facebook page, it's a very engaged audience. we are a nonprofit, now. four years ago, we became a nonprofit. there is really a way for our readers to tell us how much they appreciate the work that we do in the community. since we became a nonprofit, we have over 3000 donors that have contributed to keep j publishing the way it has been

publishing. >> thank you, we will take another break and come back to mosaic in just a moment.

good morning and welcome back to mosaic. i'm honored to be your hosts this morning, rabbi eric weiss. we are continuing a conversation with sue fishkoff and steve lipman, from the

jewish weekly news. how do people reach you and how do they subscribe and access your news and a little bit about your internal staff and how you function. >> absolutely. one thing i want to mention with diversity and diversity of opinions, we are independent, not owned by an individual and not owned by the federation. in many cities, the jewish newspaper, the jewish publication, is owned by the federation. we are governed by a board of directors and we are independent. that means that, like all print- based media entities, we base our revenue on advertising and we would love to see more non- jewish advertising like jewelry stores, car dealers or anything

like that, to reach a demographic that is a very hard to reach demographic, the jewish community of the bay area. we want to give a couple of web addresses. if you want to subscribe to the print edition, it's jweekly.com/ jweekly.com/subscribe. if you want to sign up for the weekly newsletter, which is a round up of the top stories in j and comes to your inbox, it's jweekly.com/newsletter and if you want to donate, because we are so proud of the fact that we are nonprofit, it's jweekly.com/donate. i say that because it magically appears in your mailbox every two weeks without fail, for 122 years. it's a state-of-the-art website and we base it all on the money we received from the community and advertising. the community aspect is

becoming more and more important to us and one that we embrace, as a new nonprofit. >> can you talk a little bit about who your reporters are and your staff is? >> i will give a couple of numbers. we have 18 full or part-time staff members that put out this newspaper and website. we have an annual directory called, resource, a guide to jewish life in the bay area and it's a directory of everything you would need or want from senior living to bar mitzvahs and bat mitzvah is and is online at jweekly.com/jewishresourceguide we do it with 18 full and part- time staff and supporters. i don't know if you want to add to that. when we talk about the diversity of the bay area and the fact that our focus is local, doing it with 1.5 full-

time reporters. a full-time and a part-time reporter. >> we are driven by mission, by passion and caring for the jewish community and we are part of the jewish community and we want to hear from our readers. i answer every letter that i get and steve response to every call that he gets. you, our readers, are part of determining what we write about. let us know what you want to know about. >> sue and steve, thank you for this wonderful conversation and please go to the website and pay attention to the jewish news here in northern california.

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