impenetrable forest? we found rugged terrain, mountain gorillas and caves full of bats. all of which contain clues for this team of virus hunters searching for the next deadly pathogen capable of starting the next pandemic. >> it seems like a really daunting task for you to find pathogens before they find us. >> it's definitely achievable. take a listen as we did to sona jobarteh as she plays the kora. with its 21 strings played by just four fingers, two on each hand, it has a sound both foreign and familiar. this is the holy grail of

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in january, you gonda declared an end to the outbreak of the deadly ebola virus that alarmed scientists in 2022. no cases were discovered outside africa, but ebola remains among the deadliest of pathogens capable of jumping from wild animals to humans, just as covid-19 likely did. it's called spillover. disease detectives warned the threat of spillover has never been higher as urban populations grow and come into contact with wild animals and their viruses. since 2009, american scientists have discovered more than 900 new viruses. as we first reported in october, now the u.s. government is doubling down, sending virus hunters to global hot spots to find the next deadly virus before it finds us.

we joined a team from the university of california davis and their ugandan partners in the rugged impenetrable forest on the search for pathogen x. we landed in kihihi, a speck of a town in southwest uganda. as we headed off to the impenetrable forest, we soon saw how it got its name. it's so thick with trees, vines and roots that ugandans call it the place of darkness. as our 4 by 4s bumped and swerved along deeply rutted tracks, we passed tea farmers, logger, villager, all living on the edge of the forest where the risk of infectious disease spilling over from animals is highest. wildlife epidemiologist christine johnson handicapped the stakes. how would you rate the odds of

another pandemic? >> i would say another pandemic is guaranteed. >> guaranteed? >> it's not a matter of if, but when. that's why we're so committed to preparation. >> johnson leads the uc davis team and has been hunting viruses around the globe for decades. we were headed to an abandoned mine shaft to look for bats. johnson told us bats are prime suspects for spillover. they harbor more viruses lethal to humans than any other mammal. new bat species and new viruss are still being discovered. it seems like a really daunting task for you to find pathogen x before it finds us. >> it's definitely achievable. >> it is achievable? >> absolutely. it's all here right now, right? it's not like we're exploring outer space. all of these viruses and all of the wildlife are right here on our planet. >> the bats would start flying at dusk.

we waited as the uc davis team and their ugandan partners hung a fine mesh net across the entrance of the cave. we wore masks and goggles to protect ourselves against any early risers. benard ssebide, one of uganda's top wildlife vets, told us this area used to be all forest. now villagers had planted a corn field right up to the mouth of the bat cave, increasing the risk of spillover. as if on cue, we watched women carrying water cut through the corn field while school children ran home. the transfer between bats and humans, it's much more likely when you've got people living so close? >> exactly. the population has grown. people have moved into areas they've never had before. that shrinkage of the buffer between the people and wildlife

has become so narrow so that increases the contact. >> we're talking about people who are now living. >> close. >> right on the edge. >> exactly. >> of the impenetrable forest. >> exactly. the government cannot stop people from moving in some of these areas because they have nowhere else to go. >> bats are known to carry coronaviruses, the same virus family that spawned covid-19, as well as lethal ebola viruses. >> make sure there is fruit. >> so we had to dress head to toe in protective gear. once that hazmat suit was on, we added two sets of glove, a mask, and a face shield to guard against flying guano and other toxins. once we begin, i must assume everything is contaminated? >> exactly. >> the impenetrable forest was soon pitch black and we had only the light from our headlamps to guide us. soon they trapped a large egyptian fruit bat.

wildlife vet benard ssebide gently disentangled it and put it in a fabric sack. we followed him back to the makeshift lab, glowing in the dark. the bat sacks quivered in the ghostly light. it felt like we were on the set of a sci-fi movie. oh, a big guy. >> yeah. >> up close, the bats did little to dispel their fearsome reputations. we watched as the fruit bat grew agitated, trying to escape. the scientist held its nose to a test tube filled with a mild anesthetic. finally, the bat succumbed. epidemiologist christine johnson told us the bat would be swabbed for a suite of viruses. does this hurt the bat at all? >> no, it doesn't hurt the bat. we get the right sized swab so we're just doing an oral sample. it might be a little uncomfortable. >> the bat's wings were examined for parasites and ticks that

might also have pathogens. all the samples would be sent to a lab for dna sequencing. johnson told us a virus' genetic code can help us identify which might cross to humans. >> there you go, there you go. >> after the tests were done, the bats were released, groggy, but unharmed. the next day we joined tierra smiley evans, a uc davis epidemiologist and wildlife vet. we were looking for monkeys. >> oh, yeah! >> and baboons. like bats, primates carry many viruses that have leapt to people. smiley evans told us catching an outbreak early at the point of spillover is vital to containing it. it sounds like there is no shortage of viruses that can infect humans that come out of the forest. >> there are probably more pathogens that we don't know about than ones that we do know about. we need to gather more information and more intelligence about what may be out there and able to spill over before it does. >> so they come right down to the hospital? >> yeah.

in the back, it butts up right against the forest. >> we met her at the bwindi community hospital on the edge of the forest. this really is something. >> so it's close. >> we saw baboons casually strolling on the hospital grounds, sometimes getting into patients' rooms. >> whenever you're creating a new opportunity for humans to come in contact with wildlife populations that they were never in contact with before, you're creating a brand-new situation. >> so as human populations grow, that's pushing us into areas we've never been before? >> exactly. >> putting us into contact with animals we've never been in contact with before? >> exactly. >> to find out what viruss the baboons were carrying, smiley evans pioneered a simple but groundbreaking method to collect saliva samples, the stealth banana. tied to a string, the banana is tossed to the curious baboons. but hidden inside is an oral swab coated in something sweet

that the baboons love to chew. smiley evans and ugandan wildlife vet bukamba nelson prepared the bananas earlier in the day. >> we have tried strawberry jam, mango juice. >> do they like one more than the other? >> the difference is sometimes they'll chew on that swab for a longer period of time with a different attractant, and that's what we want. >> it's like bubble gum for primates. when the sweet is gone, the baboons throw the swab away, leaving behind plenty of saliva that can be decoded for viruses. but family politics can sometimes get in the way. meet the big daddy of this troop. he wasn't about to let anyone else get even a mouthful. mom hauled the babies out of the way until finally the coast was clear. by then, all that was left were soggy leftovers. wildlife vet bukamba nelson told us it was worth the wait.

it was rare to see babies venture this close. >> so you got saliva samples from the babies yesterday? >> yeah. >> that's usual? >> very unusual. >> what do you get from the babies that you don't get from the adults? >> you never know. i might find a disease in this age bracket that might not be found in the juvenile or females, sex, age, all that plays a lot in disease intelligence. >> disease intelligence that also includes villagers to be on the lookout for any unusual fevers or flu-like symptoms. scientists can then match human illnesses to the animal viruses they have found in the same area. smiley evans told us it was putting pieces of a puzzle together. >> all the samples are tested in the same way for the same pathogens. so the goal is if we're sampling at the same time, in the same area we can start to connect the dots and understand when there has been transmission of a particular virus.

>> one of the most closely monitored species in the impenetrable forest are its star residents, the endangered mountain gorilla. nearly half the world's remaining gorillas are here, 459 at last count. they're always on the move. so we set off to find them. one ridge led to another. each steeper than the last. the forest was so dense, there was no sunlight and no gorillas. wildlife vet benard ssebide assured us we were on the right path. are you seeing signs of the gorillas around here? >> yes, seen some already. >> our porters breezed along unfazed. we not so much. then hours after trekking, suddenly there they were. we spotted a mother first high in the trees, gorging on twigs.

soon we were surrounded by all 19 members of an extended family, including a massive silverback and another mother cradling her infant. we had put on our masks, not to protect ourselves, but to protect the gorillas from any infection we might be carrying. amy bond is with gorilla doctors, an international conservation group. she told us how they identify each gorilla. >> just like humans where we each have our own unique fingerprint that helps us be identifiable as an individual, gorillas have unique nose prints. >> a nose print? >> a nose print. and that's what allows us to identify those individuals and so we go through and we make sure we get each individual in the group that we can do a visual assessment, looking for signs of illness or injury. >> bond and wildlife vet benard ssebide told us that gorillas are susceptible to many of the same pathogens that we are, and they can be an early harbinger of disease.

the gorillas are monitored daily for any warning signs. >> when they're sick, it's very similar, right? runny nose, coughing, sneezing, they're not moving. they don't want to eat. >> if a gorilla is lying down, ssebide told us, they'll assess if he is resting or if something else is preventing him from moving. we spotted one young male on his own, but amy bond told us he was likely suffering from a problem of a different sort. >> you can also sometimes tell which silverback is dominant by the number of females around him. >> so this poor guy sitting over here is just out? >> he's always second choice. >> aside from a case of wounded male pride, gorilla doctors amy bond told us this family appeared to be thriving. but their future isn't guaranteed, and if theirs isn't, neither is ours. bond told us as spillover threats grow, it's impossible to

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tonight, we want to introduce you to a musician named sona jobarteh who introduced us to the beautiful sound and story of a centuries old instrument called the kora. it's a string instrument from west africa, part of a musical tradition that dates back to a 13th century empire and has been passed down strictly from father to son, man to man in a special

set of families ever since. as we first reported last fall, sona jobarteh was born into one of those families call griots, the daughter of a gambian father and a british mother. after hundreds of years of men, she is the first woman to master the kora. in her performances around the world and in her work off stage, she says she's keeping tradition alive through the very act of breaking it. ♪ take a listen, as we did, to sona jobarteh as she plays the kora. with its 21 strings played by just four fingers, two on each hand, it has a sound both foreign and familiar.

to me, it's like a harp. what do you compare it to? >> i don't actually compare to it anything, because it's normal for me. i compare other things to the kora. the song sona played for us called jarabi is a traditional love song, a song in the traditional mandinka language. the tradition goes back to the 1200s when a kingdom called the mali empire reigned over a large swath of west africa, the territory of several modern-day countries. the musicians and storytellers in the empire were men called griots who counseled kings, resolved conflicts, and passed the legends down. orally through the centuries.

women were singers, but it was only men who were allowed to play the instruments. that is until sona jobarteh. at 39, she has become one of the foremost kora players in the world. [ singing in a global language ] performing with her band across europe, wewest africa,a, and hen the united states as we saw in this packed theater outside boston. [ singing in a global language ] >> this is music when you hear it, it still to this day carries the feeling of the empire at its greatest. you get that feeling of royalty. you get that feeling of something that you're so proud about. >> two, three -- ♪ >> what i think about with you

is you have broken tradition. >> it's not the way i see myself, mainly because of the fact of believing the tradition has to evolve. traditions are not stagnant. they are things that grow with humanity, with society, and they always have. at one time, this instrument was not around, and then it became invented and modern. yet now it's considered traditional. in terms of me being female, this is a very central and important adaptation the tradition must take in order to be able to be relevant to our new society. >> sona jobarteh comes to the griot tradition as both insider and outsider. her mother is a british artist, her father, the son of a legendary gambian kora player whose griot family pedigree traces back to the 13th century. though her parents' relationship didn't last, sona grew up in both worlds, the uk and her grandfather's family compound in the gambia, where she says her

grandmother urged her to embrace her griot heritage, which as a girl meant singing. >> she used to keep telling me, you have to sing. and i never wanted to sing. i hated singing with a passion. >> why? you have the perfect voice. >> i didn't like it. never liked it. >> but your grandmother knew you had a great voice? >> i don't think she knew. because i refused and i was a very stubborn child. i would sit there. >> but sona was drawn to the kora. and as a little kid, no one seemed to mind her learning some of the basics. she thinks her grandmother may have even liked the idea. in the uk, though, she studied a different musical tradition, classical cello, and she excelled, winning a scholarship at age 14 to a prestigious music boarding school. were you one of the very few biracial kids in the school? >> the only person of color in the school. >> the only person? >> yes. i was incredibly shy. as a student, i never talked. that's my own way of surviving the years, i say.

>> were you sad? was it a tough time? >> yes. it was a very tough time. happiness was not major part of it. >> but she did find one point of connection to her life in the gambia. >> the library in the school had a kora there hanging in the wall. so i would be always looking at this thing. and one day i decided to take it off the wall. it was a total mess, as you can imagine. so what i started doing, every time i get a little time where the place is quiet, i would take it off the wall, fix a string and put it back. i was doing it, hoping nobody would notice, kept taking it off the wall. and there was one lady one of the late-night workers. she said why don't you take to it your room and you can take it there and keep working on it. i had the permission. it became my sanity. >> and her calling. at 17, she decided she needed to study the kora properly, which meant taking a personal risk, appealing to her father to pass the tradition down to her, his

daughter as his father had to him. they hadn't spent much time together as sona jobarteh had been living and performing mostly abroad. for years and years and years, kora playing was passed father to son, father to son. >> exactly. >> and along comes your daughter, sona. >> yeah. >> did she say, dad, will you teach me? >> yeah, she said what i really want to learn is the kora. >> but girls didn't play the kora at that point. >> what i told her, i said i would like if i closed my eyes, i don't have to know the difference. this is the man if you can do that for me. >> you just immediately said okay? >> i just immediately said okay. >> you never hesitated? >> i never hesitated, no. >> i don't want you to get distracted of this whole idea of being female. don't let that get into your head. don't let it distract you. your ambition needs to be a good kora player, not a female kora player, just a good kora player. that was my challenge at the beginning. >> how hard did she work?

>> she worked very, very hard. >> she started performing, sometimes with her father, and then with her own band. she got acceptance first in europe. ♪ > and then n back in gagambi a a song and v video she r relen 2015 to celelebrate 50 yearsrs gambmbian independenence. itit's become e the countrtry's unofficial natioional anthemem more t than 24 milillion views youtube. minus the dancers, we found the gambia much as sona's video depicted it, a tiny country on africa's west coast. it's a former british colony that's predominantly muslim, precolonial culture runs deep here. sona jobarteh's name and heritage carry weight.

and she's leaning in to that ancient griot role of cultural leader to advocate for what she calls her purpose in life outside music, creating a new model of african education. she has founded a small school called the gambia academy, where students study dance, drumming, kora, of course, and another traditional griot instrument called the balafon. >> the music gets the most attention because everyone sees and likes and enjoys it. but they're learning all the same subjects any other school, math, science, history, all these things. however, how is that imparted to you? >> so continuous means what? >> sona means much education in africa has been so deeply rooted in colonial models that its message to children is that their own legacy is somehow backward.

>> so they fail to do things properly. we're going to do it in this way. and this way is always very much a european way. my challenge is now can you get the same output, successful output if we actually create, change the cultural orientation at the heart and center of the education system. >> from your elbow to your fingers, a straight line. >> so the students here wear traditional african uniforms. >> watch the hand. seven, eight. ♪ >> and gambian culture is celebrated. rohy and borry have been coming to the school since it opened seven years ago. here there are no restrictions by gender or pedigree. rohy is learning to play the kora, and borry is in the advanced balafon class. >> i like it. it makes me feel very happy when i'm playing. >> are you griot? >> no. >> are you griot?

>> no. >> and you're female. look at you both laughing, because you know what i'm talking about. >> yeah. >> won't that be awfully difficult? >> you know, what a man can do, a woman can also do it. so i'm not from a griot family, but i love to play kora. and when you love something, you can do it. >> are you getting pushback from within the society? >> yes, of course. especially from older generations. but it doesn't matter. ♪ >> sona's first album was a mix of traditional and new songs. her latest, which we saw her rehearsing with her band is all original music. she writes all the parts herself, including songs about education, women, and her own identity. and she sings them in mandinka.

>> for me, when i sing in my own language, when i sing in the language that belongs to the gambia, i am giving you a sense of pride that you never have before, that your language is as valuable. >> when i can go to an international audience, and i can have the whole audience in germany, spain, america, all over the world, and they're singing mandinka. ♪ >> the power she says of music. >> it becomes a universal language. i can talk with anybody from anywhere in the world using music. i can't do that in any other form. >> and she is doing one more thing, passing the tradition down to her 15-year-old son

sidiki, a talented balafon player, a next link from the griot past to its future. you had said to her, "when i close my eyes, i don't want to hear a female kora player." >> no. >> "i want to hear a great kora player." >> yeah. >> so close your eyes and tell us what you hear? >> a hear a great, great, great kora player. [ singing in a global language ] [ applause ] >> i'm very, very proud, definitely. >> thank you so much. >> in may, sona jobarteh was awarded an honorary doctorate from the berklee school of music together with usher and roberta flak, and her school, the gambia

academy is breaking ground this summer on a new and expanded campus. cbs sports hq is presented by progressive insurance. i'm adam zucker with sports news from today. in mlb action, the orioles shut out the mets for their 70th one win of the season while the rays beat the tigers. and the women's u.s. national team was eliminated before the semifinals in the wupd world cup losing to sweden on penalty kicks. noli. look at this. it's like a science project. ordering lunch -- easy for you and me but can be s so difficulult for a yoyoung homeowner turning g into theirir paren. are ththose all difffferent lettttuces? uh, yes,s, sir. brown n rice, whitite rice, or q quinoa? -[ groroans ] -we'rere gonna neeeed a minu. do youou have any y food aller? -well, my y teeth are sesensitive toto cold.

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before argentina won the world cup last fall, before all manner of oles and allezs broke out across qatar stadiums, the sound event went like this, got, got, need. it wasn't scalpers hawking tickets, it was the refrain of fans sifting through stickers. think soccer's answer to

baseball cards. leading up to the 1970 world cup, four brothers in italy, the paninis began printing collectibles featuring players from every country in the competition. more than 50 years later, fans from all over the globe scour for that obscure serbian goalkeeper or lionel messi, hoping to complete their albums. we first reported in november, the panini sticker phenomenon has become an big business and essential part of the world cup experience. for millions of soccer fans, the world cup unofficially begins weeks in advance. when the panini stickers for this quadrennial event shoot on to the market. >> yes! >> i got ronaldo! >> in a classroom in the town of sudbury, england, in thrumming

cities of sao paulo and mexico city. >> panini. >> fans of all stripes embarked on a common treasure hunt. collecting 670 stickers depicting the players and teams from this year's world cup. >> i'm like shaking. i'm finally doing it. >> all so they can complete their album. >> listen, if you have gold or panini sticker today, people will go for the sticker, no the gold. >> panini sticker is more valuable than gold, you say? >> today, yes. >> francesco furnari is the biggest official panini distributor in the united states an italian-venezuelan american, he is the ultimate panini sticker evangelist. >> 74. >> he has completed every sticker album since 1974, including the 2022 many times over. >> i have already seventh. >> you're a man in your 50s. you have seven albums completed? >> and still counting.

>> a pack costs $1.20. and furnari predicts sticker sales from 2022 will reach 100 million packets in the u.s. alone. nearly a billion worldwide. we're talking about a little piece of paper with some adhesive on it. what makes it so special? >> jon, you can understand that you have all your legends, you have all your best players at a distance of, you know, your hand. you with touch them. you can talk to them. it's fantastic. >> how coveted are these things? when argentina ran out of stickers in september, its secretary of commerce called an emergency meeting to solve this national crisis. >> we live in a digital world. how are these paper stickers still this popular? >> this sensation, jon, to get a pack, to rip it out, to smell

it, to open it, and to find the players right here, there is no way you can replicate it. >> so you even have a method for how you're ripping that pack open? >> every single pack has to be done in the same way. by the way, i've opened at least -- >> you've done this before. >> probably 2,000 packs up until now. oh my god, germany. >> this was a good one? >> that was a good pool. i love it. >> we went to modena, italy, to panini's headquarters, the equivalent of willy wonka's factory. as paninis rolled off the press, 21 hours a day, 11 million packets a day, each containing five stickers, the headliners, mbappe, messi, modric, and the coming stars, players with four names, and there's fred.

the phenomenon started here next to the cathedral at a newspaper kiosk in the center of town. after world war ii, olga panini, a widow, ran the newsstand with her four sons. not unlike a soccer team, each had a special skill. the oldest son guiseppe was the dreel er dreamer with the big plans. we met guiseppe's son antonio and guiseppe's nieces. >> he was like a volcano. he had many, many ideas. >> a volcano? >> yes. >> guiseppe's initial idea was to sell cards depicting flowers. >> and was a disaster. but they realized the formula was okay, not the subject. >> short of lire, guiseppe had, as it were, one last shot on goal. it was 1961, and he turned to a new subject, italian soccer. it was a hit, especially with the kids. even if production was rudimentary.

>> all the stickers were printed and then were cut and they were mixing with shovel at the beginning. >> to make sure there were no duplicates? they mixed with a shovel. >> they replaced a shovel with a churn. the one they use normally for aking butter. >> the butter churn. >> yes, yes. they had the handle and were moving this handle and it was working. >> guiseppe's brother umberto, the family engineer invented machinery that mixed stickers to prevent dreaded duplicates in each pack. his contraptions were so successful, the designs are still in use today, 60 years later and enabled the brothers to scale up their ambitions before the 1970 world cup in mexico, they paid a thousand dollars cash to soccer's governing body to buy the rights to produce stickers of the players, not least the great pele. suddenly panini became chiefly associated not with a sandwich,

but with a worldwide pastime. the growth of the stickers mirroring the growth of soccer. >> spain '82. >> antonio allegra, panini's marketing director told us how collecting the world cup albums over the decades became a rite of passage, also a way to mark time. >> wow, it's the first appearance for armando diego maradona in the world cup. >> this was maradona's first world cup? >> yeah, yeah. this is germany 2006. and here we have a very, very young messi. >> this teenager right here. >> yeah, yeah. he is 19. >> there are countries that have fallen off the map, and hairstyles that have fallen out of fashion. he looks like the drummer. >> what size is that? >> today, panini sticker photo shoots, like this one in england, are the world cup equivalent of school picture day. >> lovely jubly, thank you. >> back in italy, marcello

mannori is panini's project manager overseeing image control. >> sometimes the tickets might be too dark, maybe there is a pimple on someone's face, and we're asked to remove it. >> a little photo shop? >> correct. >> i heard one story of a federation once getting in touch and saying this guy is really ugly. can you do something about that? >> yes. it's the truth. >> shall we name names? >> no. i'm still working with these people. >> so what do you do when you get that call? >> we first reply of course no worry. i mean, we're going change the picture. second time, third time, fourth time, the fourth time i will say listen, this is his face. it's his face. i'm sorry. we did all we could. >> what do players think of sticker madness? we asked gigi buffon, who literally saved italy during its run to the world cup trophy in 2006.

>> and what a save by buffon. >> one of the greatest ever goalkeepers, at age 44, he is not only still playing, but let's keep this between us, he is still collecting stickers, a hobby since childhood. when you still collect, where are you getting your stickers? >> now and again i like the ritual of going to the kiosk to buy, say ten packets of stickers. it's a little embarrassing, but now i can say to the kiosk owner they're for my kids and he believes me. >> buffon let us in on another secret. do players swap stickers in the locker room? >> yes. i think if we were really to investigate all the players in the locker room, i think 60 to 70% build the album. >> buffon appeared in four world cup albums, aging before our eyes and his.

we have visual aids. >> oh. >> his favorite sticker was for the 2006 album, the last time italy triumphed at the world cup. you had your picture taken thousands of times, but you understand this is for generations. >> yes, for sure. for me, it was a solemn moment. because there was a kind of respect that i had to show towards gigi the child and dreams of gigi the child. >> an hour from buffon's practice field in parma, we another child at heart, gianni bellini. >> thousands of stickers. >> considered the most prolific panini collectors in the world. the debut edition mexico 1970 is the holy grail of world cup sticker albums. this guy has five of them, and he ain't selling. >> oh my god. geez. floor to ceiling.

he lives in less a home than a sticker repository. even in your daughter's room. you might have baseball cards in your attic. he has half a million stickers spilling out of every drawer. bellini even has whole sheets of them hidden under a tablecloth. no one is able to eat on the table because it's soo sacred. >> these are all rare. >> lucky for gianni, his long suffering wife giovanna has a good sense of humor. heaven forbid there was a fire, you had to go back in your house. hot would you rescue first? >> obviously the stickers. if there is a fire, my wife would run away with her own legs. >> your wife can fend for herself. the stickers can't. >> absolutely. >> saturday nights are all right for sticking at the bellini household, why giovanna watches a movie, gianni fills his album and never forgets a face. do you remember 50 years later what the last player was you needed to complete the album? >> i also remember the first

sticker that i got in a pack, which was sergio carantini, a defender from vicenza. >> it's like your first girlfriend. >> her i don't remember. >> he's not alone in his soccer nostalgia. those kids who grew up in the '70s collecting stickers are now grandparents and parents, passing down the tradition like francesco furnari in florida. >> think about this. there is no way you can find a product that you can have different generation doing at the same time. it's fantastic. >> here is what else makes it exceptional. >> mexico. >> almost everyone that completes their album does so not through purchase power -- >> do you want to trade? >> i would be trading that usa one. >> but through old-fashioned face-to-face trading. around the world, there are panini stickers swapping sessions that are organized. others that are impromptu.

at world cups, past, present and future -- >> and he's got another one! >> one country lifts the trophy, but millions feel their personal version of world cup glory. you've seen people complete their albums. what is that feeling like when you get that very last sticker? >> let me put it this way. whenever you play soccer and you score a goal in final of the tournament, that's kind of the feeling you have whenever you complete an album. >> it's an old-timey analog hobby, no screen required. it relies on the humanity of touch. >> i'll take fred. >> what about pele? >> okay, thanks. >> but the value is largely sentimental. but in these tribal polarized times, leave it to stickers to take people and countries and bind them together. >> yes, we are the same team. >> missing a panini sticker?

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