story that could help someone in your family. and the four things to bring peace to your life. my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to make you some money. my job is not just to entertain but to teach, put it in perspective, educate. so call me at 1-800-743-cnbc or tweet me @jimcramer. is the equity asset class itself making a comeback? are people reentering the stock market after years of hitting the exits? joining us again today where the dow gained 26 points, nasdaq climbed 0.74%.

different since this election of donald trump. there's a sense of optimism about stocks, and that optimism seems to extend to both republicans and democrats. whether you love him or hate him, people are clearly buying stocks the way they used to before stocks became persona non-grata when it came to places where to your money. it's almost as if some sort of magic wand was waved that removed the gloom, busted it, and it's being transmuted into higher prices even without any facts behind this move other than the kind of throw the bums out logic that you get whenever the white house changes handing from one party to the other. but here's what's hard to argue with. many of the biggest moves i've seen in my career started without any apparent basis in the facts.

prominent examples from my 36 years of investing. first was when ronald reagan was elected to the white house in 1980. optimism ensued which coincided with the end of the great bear market in bonds, one that saw interest rates climb all the way to 14%. now, at the time few on wall street believed that a former actor turned politician could really make a difference at a time of national gloom. almost mourning for america. that's the m-o-u-r-n-i-n-g kind. reagan turned into the good kind of mourning although you could argue he had some help from fed chief fred volcker. i think the reagan analogy has some heft. even if reagan had actually been the governor of california while trump's a political neophyte, albeit one who spent decades running a real estate empire,

in retrospect, reagan was needed by of a malaise, a crisis of confidence. in this latest election, i think many people in states that went democratic four years ago voted for trump because of a similar sense of national economic malaise. even though the numbers paint a very different picture. we had the lowest jobless claims today in 40 years. wages have finally begun to turn up. but after six years of gridlock in washington, it seems like voters wanted the government to try something different to boost the economy. in this case, major infrastructure spending coupled with tax cuts and deregulation. that's a lot more reaganesque than you might think because the truth is the gipper did a ton of deficit spending. the second time i saw this phenomenon is a little more obscure. it was in 1991 in alan greenspan decided to raise short term interest rates to stem a banking

the banking group, always the best and broadest of leaders, as we are seeing again this time around, just took off out of thin air until you realized that greenspan's rate hike was giving the financials a chance to rebuild capital because it meant they could get a much better return from investing your deposits. it government their earnings on track. it instilled a level of confidence in stocks that we hadn't seen since reagan was elected, and then we were off to the races. these ot instances where the federal government didn't just stand there. it did something, and those somethings were very good for the stock market. i reach back to those two incidents because they led to growth spurts that led people back to the stock market in droves. they changed the perception of the asset class from negative to positive. the entire asset class of equities. i think that could be exactly what's happening right now. people are starting to talk about this economy being able to grow sustainably next year, perhaps by as much as 4%.

let's face it. until this election, despite the decent returns the averages had given us, stocks had fallen out of favor as a place to put your money. i sense that view could be reversing now, which of course as someone who lives and breathes stocks, feels like fresh oxygen pumped into the room. it's that sea change, whether you like trump or not, that's fueling this rally, putting these bids underneath. i mean for years the stock market had come to feel like a bit of a moribund entity. sure we had a few stocks that fang. now, those stocks have momentarily lost their luster and we've got giant moves in parts of the market that have been overlooked for ages. so what happens now? here's four thoughts i can back up with plenty of different examples. first, the move in banks, it is here to stay. you get a president who wants to spend without tax hikes, and you get a fed that's going to raise rates repeatedly and multiple rate hikes can fuel a rally that won't be stopping anytime soon.

going to be given a pass on their earnings, even if they aren't doing well at the moment. every time their stocks come down, buyers emerge. it's almost eerie how much investors like these stock now. same with rail and airlines. third, the consumer is worth betting on because she's going to have a lot more cash if there's tax cuts. walmart had a suboptimal quarter today. but best buy, the quintessential store for , its stock soared. people circled back to home depot today. oh, and children's place was up 13%. tonight ross stores blew away the numbers. now, that's consumer spending. notice a pattern? these are retailers of the more expensive, sort of discretionary, the kind you buy

believe me, the moves higher in these stocks would have stopped already if it weren't for the change in the white house. finally because there's enough new money coming into the market, we aren't sacrificing peter to pay paul anymore. plenty of people were worried tech couldn't go higher at the same time as the banks. but facebook is now higher than it was before the inflated video metric scandal hit. what does that tell you? amazon started roaring back too. done their time in purgatory. we also saw a huge lift in old-fashioned semis. now, we don't have the statistics necessary yet to confirm my new money thesis, to ratify the better light that now shines on the asset class, but here's what we do know. we've seen moves like this one that were broad and seemingly based on nothing, nothing but

scorned, that is, until we discovered that they were rallying based on a recognition that the economy could be accelerating. and there's a belief that we'll get that growth if trump can pull off what he's promised. here's the promise line. welcome back, stock owners. we've missed you. don't worry, it's not too late. there's still lots of stocks nowhere near their highs. plenty to make a ton of sense. do some homework, find companies you like and wait. with new money coming in, they won't last for long. lee in minnesota, lee. >> caller: jim, fantastic to talk to you. >> same. >> caller: what i like better than your enthusiasm is your stock picking ability. >> thank you. >> caller: stx. what's going to happen now that trump is going to change nafta? >> i think he cares more about tax on cars than he cares about a tax on modelo and corona. that would be an unpopular solution.

but i got to tell you i think the constellation stocks have been unfairly punished. i want people to go back to that analyst day and you'll see a lot of good things in it about how well stz is doing. let's go to chris in new york, chris. >> caller: jim, with the proposed infrastructure repairs that trump is proposing, i wondered if you're still bullish on american water work or if there's a better way to play that. >> no, no. yew lar theme, and that's not a reason why you sell that stock. you buy that stock because there's going to be more privatization, because that's what the municipalities have to do. let's go to john in high old home state of pennsylvania, john. >> caller: hey, jim, booyah. i watch your show every day. >> thank you. >> caller: i bought barclays after the brexit price drop in $7 range and just wanted your thoughts on the company's future. should i hold?

going to come back in britain. you know, you didn't buy the rbs, which is the one that i don't countenance. you bought a good bank that's doing quite well. i wish they'd come on air. by the way, ubs, you're also invited. let's get some of those foreign bankers in here. i'm an open minded fellow. all right. can you feel it? there's a sense of optimism about stocks again even if it all seems fanciful for now. in my experience, sometimes that's what you need to get things moving. on "mad money" tonight, all eyes on are salesforce tonight. we'll take the ceo joins me right here on the set. then they came. they saw, they conquered. i'm talking about my inductees into the "mad money" wall of fame. don't miss who i'm adding to the fabled wall. and this is rally for real? one stock can tell you just that. i'll tell you which company holds the key to this market's move higher. stay with cramer. >> announcer: don't miss a second of "mad money."

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what to do with the stock of salesforce. let's go to the man himself, fresh off a great quarter, here's mark benioff, the visionary co-founder, chairman, and ceo of salesforce. mr. benioff, welcome back to "mad money." >> jim, good to be here. >> good to have you in person. you put out a number more than 10 billion. we've been waiting for that. it finally happened, and you're putting out a 20 billion number thinking about this quarter. >> it's very exciting. you can see the growth. it's incredible. you saw 12 billion on and off the balance sheet. that's amazing. >> last time you were here you were actually disappointed in yourself. you think there was business that could have closed that didn't. this is just back on track to the point where you actually are giving a forecast that's much further out than any other ceo i've been dealing with. >> last quarter we had that unexpected foreign exchange head wind. we talked about, the fall of the great british pound. we're past that.

we're looking at a great year next year. >> i know you spent a month in japan, asia pacific up 38. is that what happens when you -- i want to talk about some customers because they seem like big wins. james gorman and morgan stanley has got a tremendous outfit. a lot of big retail but managed and done a great job. he's brought you in. what are you doing for him? >> well, you look at some of the big wins this quarter, and morgan stanley, amazing. pnc bank also amazing. and citi. three huge financial service wins. that was very exciting for the quarter. >> for our viewers, they're going to say why didn't you talk about amazon? that's the most exciting one. >> amazon was awesome, and t-mobile. we saw them at dreamforce and saw them expand again in the third quarter. >> i thought one was quizzical. the department of agriculture win. do you think those kinds of jobs will still be available in a different administration? >> i do. the government is transforming and they're looking to lower

and there's no better way to do that than salesforce. >> i know you regard yourself as an american. you don't talk about democratic or republican. that was before the election. but do you think because of some close ties with some work you did with the democratic party that it will be more difficult to procure large contracts because you're frankly not a big supporter of republicans that we know of? >> well, i'm not a republican, and i'm not a democrat either. you know that i view myself just as an american. >> right. >> i'm looking forward >> will you speak to the president-elect if he gives you a call in. >> if he calls me, i'm happy to call him back. >> fair enough. i want to talk about what the world is like out there because this had been a feeling things had slowed. all of your geographies tell me that's wrong. i had a somewhat difficult conversation today with chuck robbins at cisco where they actually said that there were macro headwinds. not to denigrate cisco because

>> if you remember in our last conversation, jim, we were in the second quarter and we told you at the very end of the second quarter, the very end, we saw a little bit of headwind. i think maybe that's what chuck robbins felt in this quarter and other companies like him have seen some of that. this quarter, i think we picked it up early. we had to make some shift changes in our business and now we have this great result in the third quarter. >> chuck also saids there's a kind of a different feeling. now, maybe it's just post-election, didn't matter who won. i know it's only been a week for you. but are you -- you mean you speak with more clients than anyone. you've been in new york. you're in touch. among democrats and republicans, different feel? >> look, i think that everybody wants progress. everybody wants things to move forward. everybody is still -- we've talked about this, jim. we're still coming out of the 2008 problem. >> right. >> you know there's a huge tail on that. but you know also i've been a

'18, '19. i feel when you look at the global economy and you talk to these global customers, whether it's here in the united states, whether it is in japan, whether it is in europe, i've seen a lot of those customers burn off a lot of the 2008 problem, and i'm optimistic for what's coming in the future. so optimistic that you can see we've given guidance for more than 10.1 billion, and you know there's only been three software companies in history that have done that. >> well, go ahead. >> we don't have to name them. >> what i think is important is there was also, when i saw you at dreamforce, there was a belief that mark benioff was on a buying spree of new kinds of companies because his growth was not holding up. and i think if you're giving that long a forecast, that whoever felt that way is probably going to be -- >> well, we talked about that at dreamforce. i felt those comments were mostly coming from our competition. the reality is our core is so strong and we had these incredible opportunities to pick

i mean you saw kwip, this incredible startup created by bret taylor, the former cco of facebook wants to sell us his company. you cannot turn that down, jim. and now you can go to the app store. you can download kwip and have the most incredible word processing, spreadsheet. >> let's talk about sales force's future. on the november 14th recode, our friend was interviewing you. >> i love cara. >> how can you not? we all love cara, but she did talk about the evolution of your relationship with microsoft. it went from kind of said friend to frenemy to frankly with what you're doing with linked in, i can only call you guys enemies. >> we just had a surprise. that's all. we thought there was a new microsoft. we got a call from sacha, said, hey, we're so excited to work with you.

tell him all about your strategy. we met with scott guthrie, and then two weeks later, read in the newspaper that scott guthrie is now in charge of their crm business. i'm like that would have been good to know ahead of time. then i kind of was like, you know, maybe the new microsoft is actually the old microsoft. look, these were the mid-managers during that era. now they've moved up, and the culture is back. >> in the old microsoft under steve palmer, who has worked with me at h a monday opp lift. i think your linkedin complaint would indicate you think that could happen again. >> well, i think that you see, you know, the commissioners in europe have also stated there is a very sensitive acquisition because microsoft has stated publicly -- >> at that deutsche bank conference, which i read. you're right. >> what did they say, jim? >> they said they intend to use it to take all the business? >> is that fair and is that legal? >> it was called dumb. if they had general counsel

>> the europeans also read that. and other software companies like oracle and sage and others have read that and made the same conclusion that that is something that the industry is not going to stand for. look, we want a fair playing field, and we want everyone to have a good chance. >> all right. now, i'm not going to let benioff go without talking about benioff and the corporation and where that stands with the world. first, let's start with the fact that i know you think that twitter was instrumental in electing a new president. >> i do think that's true. >> and that makes to me twitter a more valuable franchise. when i saw you, twitter was at 24. now it's at 18. you're a persuasive man. you persuaded many people. why don't we say let's do it and get it done?

amazing company and a great ceo. but, you know, companies like fidelity and t. rowe price, who are shareholders said, that was not for them. >> that was before they elected a president. >> you know what, i operate this company in partnership with our shareholders, with our employers, with our partners. and i have to listen to them and work together. it's my pleasure to do so. >> on that leak, we saw a bunch of companies, workday, service now, pegasystems, viva, box, that was chatter. people said, he might be any one of those. you were always looking -- >> you're reading our directors' e-mails, i see. >> they put them online wherever you want them. >> it's an open kimono at salesfce all of our secrets are online. it's all good. you can also see we run a really clean shop. >> absolutely. now, you famously, i think, started and were able to put a stop to some legislation that you regarded as discriminatory in indiana. the man who was pro-pounding that -- >> that was a bad law. you know that. >> did he ever tell you it was a bad law because marriott thought it was bad and walmart thought it was bad. they represent another part of

>> we were the first one that said that law needs to change. i knew mike pence before that. i called him, hey, the law needs to change. we are the largest tech employer in indiana. it's a very important state to us. then hundreds of other ceos also called him and said please change that law, and to his credit, he changed the law. the credit of the governor in georgia, he did not sign the law. and as you know, in north carolina, there is a recount happening. >> right. >> pretty much because of th >> okay. now, last night -- >> and i certainly hope as we move forward and think about equality for all, i think this is, you know, what our country is founded on, that everyone has, i think, the absolute divine right to have an incredible life, liberty, and i think the pursuit of happiness. >> jefferson and all that. >> that's all i'm trying to do for our employees and customers. >> i need to know something.

somewhat vilified. last week howard schultz said he felt the business became vilified during this election. where is business and where are you in terms of business? >> i think business is the greatest platform for change. you know that, jim. i think these businesses are amazing and when you pivot them not just to your stockholders, not just to your employees, not just to your partners but to also your community, that you can do amazing things. look what we're doing in the san francisco publoo 25,000 nonprofits we run for free. hundreds of millions of dollars we've been able to give away with our one-one-one model. >> so we have a business president. >> i think that's awesome. >> you do? >> sure. i am someone who is let's move forward. let's have an open mind. let's have an open heart. >> well, but before -- remember, tech did kind of band together against this man. are you saying that this is kind of like appomattox?

and the will of the american people. i respect our process. i are he inspect democracy, and i want to move forward with an open heart and an open mind. >> are there others like you or -- because a lot of people on wall street feel this new president might retaliate and -- >> i think that's silly. >> silly? and you can't wait to break bread in the white house again? >> no. i'll tell you what i'm really excited about. what i'm ry is behind us. progress. let's move forward together. >> fair enough. let's leave it there. >> is there anything more important than? >> no. >> thank you. >> all right. that's mark benioff, the co-founder, chairman, and ceo of salesforce. thank you so much. >> thank you. >> stock's up huge. >> come see us in san francisco. >> will do. "mad money" is back after the break. >> announcer: coming up, woe to the ceo who ends up on the mad money wall of shame. but this is an honor that

a place on cramer's wall of fame. find out jim's inductees when "mad money" returns. i love you so much. that's why i bought six of you... for when you stretch out. i want you to stay this bright blue forever... that's why you will stay in this drawer... forever. i can't live without you. and that's why i will never, ever wash you. protect your clothes from the damage of the wash with downy fabric conditioner. it not only softens and freshens... it helps protect clothes... r favorite clothes stay your favorite clothes. downy fabric conditioner wash in the wow. (coughs) cough doesn't sound so good. take mucinex dm. i'll text you in 4 hours when your cough returns. one pill lasts 12 hours, so... looks like i'm good all night! some cough medicines only last 4 hours. but just one mucinex lasts 12 hours.

if you want to understand what makes for a great company and a great stock, you need to do more than just look at the numbers or the day to day action in the share price. and judging companies is inherently subjective. it's squishy even because there's always a part of the story that you can't quantify. sometimes it's the most important part. i'm talking about management. specifically the quality of the people running a given company. because, listen, i'm not exaggerating when i say the ceo can make or break a business. i've seen terrific chief executives turn unremarkable companies into titans and lousy we're officially one

we're officially one week away from black friday - but the competition is starting to line up at one west valley ostore.. plus.. james corden will do anything to avoid answering

a part of a fish - no one should ever eat... and it's one of the greatest comeback stories in sports the man behind the movie.. in an alinterview you'll only see here.

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day- dcare worker will be sentenced - after deputies found child porn on his computer. m-c-s-o says lawrence amaral had of videos and images of children between three and 14 years ecold. amaral was a day care worker with his wife

catholic mchurch" for more tha 5 years. one of jodi arias' attorneys is back in the spotlight - sentenced fomore than a year ag. kirk nurmi is facing a four-year suspension from practicing anlaw.. after he published a

case. officials say nurmi violated attorney ethics rules by revealing confidential he had with arias and her omfamily. a judge still mehas to sign the hssuspension. it's the video seen by millions of xppeople around the a flagstaff police officer dipunching a woman in

we have learned that n-a-u's police department is now conducting an thindependent investigation. a warrant for the woman's arrest had been issued ta appear in court on a d-u-i violation - but it was no longer active.li the office has been placed on

ski season starts today in the high country.. snowbowl" in flagstaff is 11expected to star running the lifts this morning. he the resort was supposed - but had e to push it back due to reunusually warm weather. this year.. snowbowl is unveiling a new lift that will

parts of the west got their first big snow storm of the useason yesterday.. colorado.. utah and wyoming are stuff.. and drivers are still getting used to it. a 20-car pile-up snarled traffic on the i-70 in colorado.

them - but one dog was loving the whole thing.. this is "loki". he's an australian cattle dog - who apparently loves snow.. the pup spent the day from his backyard in colorado. doesn't it seem like black friday gets earlier and

definitely does for one valley man - who is already camped outside.. ready to get those doorbusters.. team 12's brandon hamilton is live n w man.. the myth.. the legend that is jarvis johnson... 3

this leads us to our 12 today poll question of the morning.. what are you looking forward to sunday..-- going to church.-- shopping for christmas presents.-- watching the cardinals play the vikings.

slash your voice. still ahead on 12 today.. could tony romo join the birdgang? we're talking with 12 sports insider - about that. the pressure is on!

question... or does she take a sip of a sardine smoothie? we've got what happens next - in the morning juice. 3 ###break### 3 talking sports now with team 12's jay taylor.. jay - in his 10-plus years of

- telarry fitzgerald has yet to win in his hometown of minneapolis, minnesota.. do you think the cards can change that this sunday? now there are some rumors floating around that tony romo could be hajoining the cardinal - llthat is if cardinals -