>> welcome to our program. we begin this evening with this question. what is right and wrong about american airlines. we talked to bob crandall, former ceo of american airline and peter greenberg of cbs news. >> the only time we realize how important travel and tourism is when a volcano erupts in ice lubled anicelandand the sist sh. it's about tons of flowers leaving them on the runway or transplant patients can't get their hawforts because nothing can fly. any time we wake up in the government to realize we don't have a plan. >> after all, if you can't travel around the country to do business and if you can't travel around the country conveniently and easily to visit grandma and grandpa look at all the jobs that get lost. not only in travel and tourism but the transactions that don't get consumated.

the fact is air information is an enormous important part of the economy to which we have not paid enough attention. >> rose: we conclude this evening with a new film casa de mi padre starring will ferrell, gael garcia bernal and genesis rodriguez. >> you saw in the early 7 0's had horrible jump cuts and terrible consultan continuity fd that's a whole other level to throw in and have fun with 24578 that. >> we know this genre and allowed to laugh at it because we know it so well. >> the main reason we wanted to produce is to have fun and the story is really funny. it's important to ventilate these issues in a comedic way, in a fun way. because on politically correct kind of serious or the official narrative is quite difficult to surpass certain taboos or certain prejudices that exist

and ignorance. in comedy you can do quite the opposite. you can just really blow it and if it's funny, it comes across and there's a lot of stuff. and so i think this film does that. >> rose: a look at the airline industry and will ferrell's new film when we continue.

captioning sponsored by rose communications from our studios in new york city, this is charlie rose. >> rose: the airline industry is under going great change in recent decade, deregulation came in 1978. the september 1t 1th attack and prices, the string of mergers and bankruptcy, asking serious questions of the airline. joining me now is bob crandall

former ceo of american airlines. "wall street journal" once called him the man who changes the way the world flies. and peter greenberg has covered aviation for news week and nbc he is now the travel editor at cbs. i'm pleased to have both of them at this table. here's the question was deregulation good for passengers and for the american public. >> i think the answer to that charlie depends on how you define good. if you define good as only the cheapest possible fare, yes, it was g if yo good. if you define good as ubiquitous service making it possible for people all over the united states to reach other places and international. and if you define good as some reasonable standard of service, the answer is deregulation was a terrible error of a policy. on balance, i have always thought deregulation was a mistake. and i continue to think that, although that is a minority

view. >> rose: if we did not have deregulation we would have what kind of airline. >> well if you go back to what the cad did for a long time. during the years of the cad they effectively balanced to subsidize on -- in order to assure ubiquity. they made sure there was competition on all the major routes but make sure it was not excessive competition. they established fare levels. >> only three of those. first coach and night coach, that was it. >> they established fare levels and they set those fare levels at a point where the airlines could make a satisfactory return on equity but not an excessive return on equity. now did that preclude some people in effect dumping down the level to offer very low fares. the answer is it unquestionably did. on the other hand, because aviation is our country's only really infracity, intercity

transportation system that takes in the whole country, i think ubiquity is very important and more and more cities are losing airline service every year. and as consolidation occurs, we're using consolidation as a substitute for regulation, and i think the outcome will be less satisfactory. >>satisfactory. >> rose: flying to my home state to north carolina line. the planes that are offered are not the most comfortable planes in the world for someone who is as tall as i am. >> right. >> well the bottom line as bob just said you're losing service to a lot of cities and there's nobody in the wings now to fill that capacity. nobody's standing up to the plate to hit the ball anymore so you're seeing this condollizatioconsolidationwhichl high speed rail. commuter airlines is not the answer. they take up as much gate space as 7 47 and as much radar space so they have congestion there. the airfare in those small

cities will go no where but up because there's no competition. >> rose: on a whole different idea, where is american airlines? what happened? >> well i think american made a great mistake, charlie. if you go back now, go back seven or eight or nine years, you will recall that united, delta, northwest and continental for the second or third time all went bankrupt. they dramatically reduced their costs. american chose not to do that for whatever reason, and as a consequence, as labored through the last ten years with an enormous cross disadvantage. trying to overcome that cross disadvantage, they have retreated from a la a lot of competitive routes. every time somebody attacks they back up because they've got higher costs. american has now after ten years of losing about a billion dollars a year has decide the only possible way for it to

survive is to get its costs down to the same level as those of delta and the combined united continental and the combined delta and north western. that's what this is all about. had it been me, i would have done bankruptcy long ago rather than enduring the consequences of an enormous and unbearable cost disadvantage. but i was the there. >> rose: you would have gone bankrupt and reorganized. >> i would have gone bankrupt at the time united and northwest and delta and continental chose to do it. i would have done it then pause i knew that they would emerge with a huge cost advantage. >> american was an incredibly disadvantage for the last eight or nine years and they couldn't get around that. even though they have about 4 billion in the bank, they have to do this but the question is when they come out of it can they still survive as a stand awstand-alone. that's the question. >> rose: what's the likely answer. >> i'm inkleined to say no. >> i think american can if it

does the right thing. the big problem you have charlie, they lost so much money the last ten years, the question is do they have enough financial vigor in effect to go forward and remain competitive. i certainly hope they will, and because i have a lot to allow myself invest in a company and i wanted to succeed. i think having another competitor rather than having american chopped up or absorbed by one of the other major carriers is much better public policy. >> i want to survive too because my mileage numbers start with zero. when he started the program, in 1981 the frequent flier programs. i was the first guy in the door. i wanted to build miles. it was the best thing going. >> but i mea.>> rose: because u could build a lot of myers. not somebody like peter greenberg. >> no, no. >> even people that fly do it three times a year. three times a year three or four

years you save up your miles. now you get to take your wife and two kids to hawaii for two weeks. that's a big ticket item. >> 54% of all mileage earned today are people not even flying they're using it on their credit cards. >> rose: they get it on american credit or whatever. >> whatever card they want. they're easterning miles for shopping and going to the florist. >> rose: they don't i don't think airline. >> they try. we have a huge problem. 17.5 trillion unredeemed miles out there that may never be redeemed because as bob knows the airlines have cut capacity. they're flying at 82% load factor. you're more or less full and there's no incentive forth airlines to displace revenue passengers by giving you a free particular the. there's a big deficit there. >> there is of course some incentive and i think the airlines are paying very careful attention to this charlie, because the people who get miles by say using a credit card, those miles are not free. the airlines sold those miles to the bank and the bank is giving

them away, all right, to induce use of the credit card. so the airline as a practical matter has sold those seats for a higher price than the cheapest discount tickets they offer. so in effect, the frequent traveler programs have become a distribution channel. the airlines will be very foolish if they abandon that distribution channel because it's a higher yield channel than the lowest plie price stories. >> when delta was in bankrupt see their debtor financing was who? american express because they co-branded their credit card for the mileage program with delta. it was american airlines best interest to keep them to keep the miles. >> rose: the airline industry doesn't change in any kind of structural way. what's the future? >> well the future really rests in congress at that point in terms of foreign ownership, don't you think. >> well i think that's right,

charlie. i mean there's been a lot of conversation about allowing foreign carriers to take over u.s. carriers. which i think would be another tragic error of public policy because an international airline owning a dom domestic airline ho incentive to provide service within the united states. their only objective, their only purpose is to take people from within the united states and fly them across the international. to say for example that america, which is sort of the cradle of financing, needs to find capital elsewhere is foolishness. it's just not the case. so the fact of the matter is i think our government should be paying very careful attention to the state of our airports and the state of our aviation industry. a very important number, this changes and peter may have a more up to date number but the last time i looked at it, there was something like 12 million jobs in travel and tourism within the united states. >> rose: 12 written.

>> yes. the thing is one of the large else interstates in the world. one out of every seven jobs. and we've forgotten that. but when you actually start featuring it, it's there. it was very interesting, the guys who make the engines make the money and the guy who makes the tires make the money, the guys who provide the catering, make the gas and the seats and the wings and winglessments it's the airline doesn't make any money. >> they provide a certain amount of final vigor. after all if you can't travel around the country to do business and if you can't travel around the country conveniently and reasonably to visit grandma and grandpa, look at all the jobs that gets lost. not only in travel and tourism but in the transactions that don't get consummated. so the fact is aviation is an enormous important part of the u.s. economy to which we have not made enough attention. >> rose: that's part of national policy. >> exactly. >> rose: who do you blame for that. >> congress. >> look at this one charlie.

how many members of congress and the senate -- >> rose: all of these congressmen and congress women have to fly. >> we live in a global villaraigosa. what's amazing is how many members of the are senate and congress have pass ports and they're making global mall z how can you do that. they're in their own home district. they don't get out unless they're running for office. >> rose: the complaint is, part of the complaint now is they don't don't go back home as much as they used to. or the other argument is made they go back all the time and therefore there's not as much camaraderie. >> you deal with a whole array of problems here on your show. we don't have an international energy plan, we don't have a plan to renew our infrastructure and we don't va have an aviation plan. look at the airports. america's airports as compared to the airports around the world are very sad case. >> rose: here's an interesting idea. the idea about the role of government. in some people's eyes it's an

anathema, when you say we don't have a transportation plan, people say that's good we don't want the government metaling. >> from the global perspective, that's the issue in the united states. you don't have think no global picture and people don't. the only time we think about it is when a volcano erupts in iceland and you can't get home from france. it's about 400 tons of cut flowers they are leaving rot because they can't ship them or heart patients can't get their hearts because nothing can fly. we wake up in the government to realize we don't have a plan. >> rose: five years from now -- go ahead. >> i wanted to make a point. architecturally any bicharlie at didn't have a planner would be criticized. >> rose: you're saying quarter-by-quarter you make mistakes in terms of the future. you have to have a big plan, research and development and you

got to plan. >> you've got the united states of america which is a bigger enterprise than any he company which doesn't make plans for anything. this preposterous. >> rose: so five years from now how many big airlines will we have. >> well, that's hard to say. to some considerable depends on what policy choices we make with respect to the american airlines bankruptcy. whether we want to continue to encourage and allow consolidation. but certainly unless there's a change in public policy, i would say that five years from now there's no chance we'll have more than three. >> right now we only have four when you think of leg is a carriers. >> rose: five years ago we had american airlines, u.s. airways, american north wis, delta continental. what's the best run airline in the world. if you wanted to teach a class. >> i want to hear this answer. i want to hear this answer.

>> charlie, in all honesty i'd have to say i don't know. i do know it's not a u.s. one. it may be will yo will you luft. >> rose: why do you think they are at the top. what do they do. >> their standard of service is very high. number two their maintenance is excellent and their on time departure is good, their on board service has an excellent rep tawtion. they have -- reputation. they have a vib vibrant and brogue -- >> rose: the question is why are they so good at at this time i i don't know if they are good at eight. bill clinton saved them from bankruptcy. >> rose: by the did he regulation. >> exactly. luftansa was going broke. the chancellor came, he and clinton had lunch together, the rumor is they each consumed 5,000 calories and clinton allowed luftansa to cochair with united. which effectively gave luftansa

access to the domestic route system for the united states government to allow them and other european airlines access to the domestic u.s. system by cochairing with united e mass calculated the competitive capabilities of the u.s. carriers. because it took away the great advantage. united states is a bigger market with bigger hubs than international carriers have available. the consequences, if we had been allowed to use that competitive strength, u.s. carriers would be in a much stronger position today than they are. so public policy was set entirely by the desire of the government to see cheaper fares, not by the desire of the government to encourage strong u.s. airlines or strong u.s. employment. >> and their lies the problem with competitiveness. i don't know and if you can answer this, bob, i don't know a single u.s. airline as a stand-alone can compete against

foreign carriers. >> they cannot today because of the impact of number one capital constraints, number two the ability of international airlines to compete here where we cannot compete abroad. the impact of the u.s. labor laws. disadvantage u.s. carriers relative to international carriers, particularly asian and mid east, middle eastern carriers. so the fact of the matter is if we want employment, here jobs jobs jobs jobs. as a matter of policy, why is it that we allow u.s. flag carriers to send their airplanes abroad for maintenance, why don't we simply say if you're a u.s. flag carrier serving the -- headquartered in the united states you must maintain your airplanes here. that cost us something between 50 and 100,000, $75,000 a year blue collar jobs. >> interestingly enough american airlines had pride them sestled until november all their maintenance in house in tulsa,

oklahoma. they're filing right now. you know what's going to happen. >> they can't do it any anymore so they're second it over seas as their competitors have. there is no reason for it. there's no rationale for sending airlines abroad other than lower costs and that's not a satisfactory reason. >> that's another thing we have talked about and that's oversievment the faa is not properly site dude the inspection of the work. they don't have enough inspectors. they come once or twice a year their inspections are announced. i'm not saying the work is bad, they don't have enough time to inspect the work, they're inspecting the paperwork. we have a great and remarkable period of airline safety for the last ten years with the exception of the crash in buffalo two or three years ago, knock on wood it's amazing. can you improve on that? no how do you maintain it though. that's the key. >> rose: what's the answer. >> you don't start sending stuff overseas until you have the proper oversight. >> rose: what about air traffic controllers are they trained, are they good. >> they're very good.

the problem charlie, with our air traffic control system is 25 years out of date, is being held back by lack of funding, which the congress doesn't want to provide. and by, again political obstructionism because if you're going to run a much more sophisticated modern air traffic control system, you're going to create four or five national air traffic control centers and you're going to take a few jobs out of representative gold ballot's teeter and few out of this teeter and that teeter and- teeter anterritory and that terd congress won't put up with it. they have to create an independent air traffic control. faa has to keep safety oversight but faa ought to get out of the business of managing air traffic. and the people who use the air traffic control system should pay fees to use it. and that's the way it works in the rest of the world and it

works better than what we have. >> rose: jeff blue, what kind of airline is that. >> the business model for jeff blue is amazing. they went out and got enough seed money for the infrastructure. they made a deal with their planes and basically said we're going to buy our lines because nobody was buying they were all leasing. we want them for free for about three years. give them to us for free. airbus got in the market. by the way we'll pay for them in three years. so jeff blue became the darling in the investigation. they were turning a profit because they had no costs. within 18 months their idea went through the roof and when it came time to pay for the planes they flotd bonds. ibonds -- they floated bonds. it was brintd. >> rose: the -- it was brilliar just said is right. but they also came up with an idea. their idea was let's treat kennedy at a local airport. and there they are saw rowngd kennedy. that's treat that as a local

airport much everybody else treated it as an international gateway. jeff blue said there's a whole lot of people that would come to jfk to fly up and down the east coast particularly if we can do it at an attractive price. airport said we've got a whale of a deal. >> rose: new york to miami, boom. >> not new york to miami, they wouldn't fly that. ft. lauderdale, tampa. >> jeff blue's done a good job. >> rose: when you talk about airline industry ther a lot of e who fly a fair amount. one is obviously safety. two is comfort and the third thing is the absolute anger that people feel about not being informed about where they stand. >> right. you are certainly right and i think the industry does itself a great disservice when it does not tell the truth. the problem is, most of the time, most of the time it is telling the truth. but here's an example.

let's suppose you're in chicago. >> rose: right. >> now you've got a broken airplane. now so something's not going to fly because this airplane is broken. so you look down the list and you say okay, let's see. what 14507d w should we cancel. now there's a flight to west no where and one in the morning and one at night and there's only 25 people on board. and that's the least patronized flight. and so let's cancel that flight. now the question is -- > -->> rose: to free up a plan. >> because something's going to have to get canceled. so it doesn't make really any sense for anybody, either customers or the airlines to cancel. if that airplane would carry a hundred people and if we got a hundred people willing to go over here and 25 willing to go

over here then it makes more sense to can sural tha to cance. the agent says whatever the operations office tells them. they may say there's bad weather or there's a broken airplane. but the go, these guys going over here they call ahead and they say the weather's fine here. >> you speak about chicago, i was in chicago one day. american had three flights going to boston and united had three flights going to boston. all three united flights are can susmed. congrescanceled. american isn't on time. i happened to have a camcorder with me that day and guess what the planes started operating. the answer is -- and united was based in chicago. that wasn't the situation with i in other planes, they have a couple extra planes. >> lord knows. i thirty in all honesty charlie. i had a guy working for me once bob baker who you knew and he said we don't communicate as well as we used to because in

the old days, the pilot, the lead mechanic, the flight attendance would meet at the bottom of the stairs. and the mechanic would say is everything okay and the flight attendant are you ready to go and the pilot and flight attendant walk up the stairs and the mechanic would trake the tears away and communication was perfect. now it's much more complicated, much more factors brought into play. and the agent behind the counterbearcounterbears the bruy don't tell the agent the truth and the ig does as best they could. >> they treat the on front people -- they don't tell them. >> rose: i always know that somebody is making the decision. and they have no idea. >> they don't know. >> rose: and what's been the impact on the airline industry of all the apps now that will tell you more than you could ever find out before. >> you could always find out.

the airline industry charlie has for years and years -- >> the only business in the world where you can find out what every the price of every flight between every airline in the world and you can find out 20 years ago. now we've got another half dozen sites but they all do the same thing. what's really happening now, 20 years ago the guys who were selling computers at best buy, now i can stand in best buy with my smart phone and click on the app that says i'm looking at this particular device, where else can i buy it. >it. go down the street and sam's club will sell it to you cheaper. but the airlines have dealt with that for years and years and years and years. it's perfect competition. >> i'm old school. airport signs don't help me. for example they haven't told the truth in 47 years. what the departure board tells you is what time the planes are scheduled to leave.

it doesn't tell you what time it's leaving. and it's not updated fast enough. the only time i look at the departure board and see the gate is when i'm supposed toly. i go to the awe rieferlz board to see what's coming in and if nothing's coming in next tuesday why do i go t i don't have to ge gate. where's the app for that. i'm just going to be disappointed earlier. >> rose: so what's the biggest misconception about the air lierche lierches today. >lierches -- or lines today. >> i think the public imagines the airlines ear not telling them the truth. i think the industry's doing itself a disservice. we have all these special fees, fees for bags, fees for this, fees for that. but the airlines have, their various people encouraging the airlines. put that information out there on the reservation sites. tell people in advance. the airlines are resisting that principally because they don't

want to pay fees to the crs companies, the reservation systems. the strip does it sel industrf misservice. be completely up front these are the fees and what it really costs. >> bob i know this. gary kelly at southwest made the decision, he was going to brand his entire company at southwest because they weren't going to charge for checked bags. his own board of directors are saying $800 million on the table. he says no i'm going to earn even more money. guess what they did. every one of their commercials talks about the fact they wanted to pay for checked bags. if you look at the industry globally, $35 billion in revenue on ancillary fees that they earned. not as part as fares just fees. let's talk about southwest. if you do a fare by fare comparison in the cities in which they committee against all the other carriers they're as expensive if not more expensive but the passengers are not angry at southwest because they don't

feel they're nickeled and dimed,. >> it is. sowlt west continues to enjoy a reputation of a very low kois, that is low -- low cost, that is low price carrier. it is not often the low price carrier but peter says people have become accustomed. they go to the airport they're not going to get a bunch of ancillary fees and that pleases them. >> rose: you should write a magazine article about that length and you basically say if you knew what i know, here's what you would do. peter probably has. here's what you would do. that's a great informative piece. and you should become a crusader because of your experience for the idea we need an airline policy, for the idea that airlines could be better, for the idea of transparency, for the idea. >> charlie -- >> rose: you're only -- >> you're emphasizing a modest

size of my megaphone because i am speaking that speech for 20 years. >> rose: yes, i know you v what do you regret most about your tenure at american airlines. what didn't you do that you wish you had done. >> one thing i wish i had been able to do is i wish i has been able to persuade the leadership of our union that i was really on their side. that i really wanted to make it a great airline and that i really wanted to make it, to be a great place for them to work. and i think in the early years, there was a lot of that and then as the years went by and the airline was very successful and they started to demonize me and i was unable to persuade them. that i really was on their side. and so i left. >> rose: this notion that there is an unstand reserve of real brain power in this country that is not being used, a whole range of issues. >> our leaders should be saying

we've got a big problem. what can be do about the crumbling infratruc infrastructf american. >> we're talking about highways. >> what can we do about this and get a real group of people togetherment when they come up with a solution, you listen to them. very sensible approach, some increase in taxes, some cuts in spending. good progress towards eliminating the deficit. completely ignored. because it was regarded as politically hot potato. >> rose: the democrats couldn't bear the idea of cutting titles, republicans couldn't bear the idea of raising taxes. >> both of them know in their heart of hearts, they know both have to happen. >> when you think about it and bob's a big proponent of this i know is high speed rail. i mean i'm sure, do you realize how many congestion that would ease at airports. it would almost eliminate them. >> there's only a few plawses where high speed rail would work. if i was the king of spain i

wouldn't let anybody fly from boston to laguardia to washington. between boston and new york and new york and wash, we ar washine going to have high speed rail and not let airplanes cover it up. there you can fly to other places that are too far away. >> rose: thank you, great to see you. >> good to see you charlie. rose: will ferrell is here in his new movie casa de mi padre. he speaks entirely in spanish because the movie is a huh module thomage to mexican cultu. here is the trailer to the film. >> the biggest international motion picture of all time. >> rose: time.

is coming to america. [speaking spanish] experience the action. the drama. [speaking spanish] >the laughter. the music. ♪ on march 16th, the battle begins. [speaking spanish] guile garcia bernal, diego lan

awe, genesis rodriguez and introducing will ferrell. casa de mi padre in color. >> do you speak american. >> huh? >> do you speak american. >> no, [speaking] >> with me is will ferrell, genesis rodriguez and guile garcia bernal. this was a movie you were born to make. >> it was. >> >.>> rose: finally. we have you at this table. >> and this will be my last picture. >> rose: it is the greatest cowboy movie ever made. >> and it's in color. >> rose: in color. >> with a beautiful woman. >> thank you. >> beautiful man.

>> rose: how did it all come about this movie. >> yes. just, i don't know for the longest tomb time i had this gt ideas i think from perusing channel surfing and stopping on the telemo telenovellas. i'm not an aficionado but i see often ovearch over the top and a crazy world as genesis can attest to. >> that would be funny to put myself right in the middle of that. that's something that's very funny. >> rose: tell us about these teleteanovelas. >> they evolved and there's picture so it's acting with the visual and the voice.

so people could have it on mute and know exactly what's going on or be cooking in the kitchen and know exactly what's going on. it's something that won't change for a while i think. >> what's crazy and you guys, they write them the next day for the next day. like they follow the trends as to -- >> rose: they watch what's going on to put in he had to's episode. >> on the radio. >> the person's being mean so they might more scenes. >> not only in mexico but everywhere. >> also. >> europe. >> europe as well. >> they become pretty big. i mean i think they were at their -- in the 80's, no. at that point all latent america was hooked up to that certain teltelenovella. do you know -- for example, who

is a huge a. >> rose: in russia. >> yes, from mexico, she was in a some up ray o opera that becan russia. >> in croasia. >> rose: that's huge. so when you set out and said this is a good idea, what is then. >> well i kind of have it and slept on it for the longest time. >> the germinates there whatever they say. >> i heard somebody was potentially writing a telenovella script. i said i better jump on this. i bette.>> rose: i better y to see that better. >> i better track that person down and beat them up. no. i thought i better act on this idea and talker t my friend andw steal former colleague from

saturday night live and creator on the fun or die and matt piedmont to direct and we went out to pitch this crazy idea. >> they said if you want to do it, do it. >> no. we went ... [laughter] luckily we found films and they got the permits right away and were willing to finance it, for you know $5 million and with a just shot it in 23 days and then somehow we got this amazing cast. >> rose: indeed, congratulateon. who is armando alvarez. >> he is the mola moral center e movie. he is you wer earnest. >> rose: he's the family man. >> he's the son who stayed home at the ranch. his brother raol is an interbusinessman and he went off to the north to seek his fame

and now and came back with his lovely fiance sonia to help the ranch get back on his feet only to find out he deals in nefarious ways, yes. and them we have, you know, the classic mellow drama story going on between all these. >> rose: i want to show the scene. this is when you describe your ideal woman which we need to know. roll tape. [speaking spanish]

>> that's the first day of filming. >> rose: that's the first day. >> i had to deliver this whole dramatic thing, which is be careful what you wish for moment where i have this crew staring at me, you know, a lot of our crew's bilingual and obviously our indication and you could tell everyone's wondering. >> rose: can he do it. >> can he do it. and yeah. >> rose: but why didn't he look at her when he was talking about the romantic man. >> you have to look off. >> if you look in her eyes you would look somewhere else. >> it's called look at the people of paris. >> rose: so why, how much span issue did yospanish, did yr

immersion or something. >> i worked with the man to translated the script into spanish. he offeredded to are teach me and we would drive every day and start the next diane' day's lin. it was immurg immergs the whole. >> rose: who was your character. >> i cannot say because it will be dangerous ... [laughter] >> it's one of those if i tell you i have to kill you kind of thing. some guys say it in a funny way but i actually mean it. the drug lord comes in armando's family territory and well

actually compete with armando's brother raul but at the same time he was the uncle. i don't know what -- >> beautiful make no sense. >> it's a family bond. >> rose: we'll look at the next clip. roll tape. here it is. [speaking spanish] . >> [laughter] >> rose: and the two

cigarettes was your idea. >> well it was, i think i can't remember whose idea it really was but the idea of the cigarettes i find it really funny. the characters in the movie, like which character smokes a different brand. my character smoked a brand called canadian glimpse. [laughter] it was really funny because also every time -- i don't know. >> it's the ridiculous made up brand. because it feels like product placement in this poorly made mexican -- >> rose: this is a parody of movie making. >> a lot of it is, you know. some of these mexican spaghetti westerns that you saw in the early 70's were just all the way through had these horrible jump cuts and tear con newit terribly flaws. we thought we would have you fun

with that. >> rose: when you got into this whole movie, did you realize it was funny? >> yeah, it was, you know, tough to know. but i think we had a good, it was just in for a penny in for a mound. we couldn't kind of stop. >> we were fairly confident that my commitment to speaking spanish would be effective. [laughter] but then checking in with you guys expfer, i and everything id of like did this seem funny. it was working. >> rose: will this have an appeal to spanish commune tree. >> exactly. we're allowed to laugh at it because we know it so well. it's a homage. >> rose: it's a homage to those kind of movie making and your audience will love it. >> exactly. >> making spanish you get like more than actually you would get

more than speaking english in the movie because you understand what armando is saying. and the dialogue is like unbelievable. >> i speak in this very formal usted form the type that you teach in a spanish class, it's very tilted like hello my good sir, how are you. that's like, we constantly had people, script supervisor people on the set going people don't talk this way. it's like keep it we want it to sound chunky and awkward. to go up against slang and 9 way people speak, yes. >> it was creative with the accent you were trying to do. from that part of mexico, yes. >> only 170 people speak the way i speak throughout all of mexico. >> it is. >> rose: it is one fine movie experience when you're working with her, isn't it. >> i cannot complain, no. [laughter] >> thank you. >> genesis was our first actress

to come and read for the part. >> rose: you said what. >> we said stop it, get her out of here. give me a break. starting tomorrow, let's start the right way. genesis walked through the door and there was this obviously beautiful ac actress but then no joke one of the best additions i've ever seen in terms of deliver the lines, you know, perfectly straight. started crying at one point on demand and we were just blown, we were like who is this, who is this person. >> rose: did you think this was a great addition. >> i thought he was laughing at me, not with me and i thought i blew it. i just blew it. >> rose: he was laughing at you. >> at me, you know. there's moments where you think you're extremely confident doing a wonderful job but that didn't happen. i mean the addition, thank you for giving me the job. >> rose: here's a scene one of the cases where you try to rescue her from the audience.

[speaking spanish] bu >> rose: you double paid your costume designer who did the work. wardrobe designer. >> yes, fantastic. really everyone and on a limited type budget. >> rose: a limited type budget. >> not a big budget for wardrobe. >> rose: where was this shot, in hollywood. >> this was shot in booth se bel simi valley, 45 minutes outside of l.a. >> rose: did you have to learn how to ride or did you know from previous experience. >> previous. all my previous westerns that

i've done. [laughter] >> rose: you could have consulted some of your friends with western movies and said what's the secret to capturing that swagger the horse and character has. >> they put me on a horse one day and let's just put it this i with a, charlie it was like the next day you're good. they saw this dark fear, you know. i sat upon a 12 foot tall animal. but this one did it. she rode. >> rose: how long have you been riding. >> that's something you learn in telenovella. you don't get taught you just jump on the horse. >> rose: and go. >> and go. >> rose: you can't fail. >> exactly. >> rose: do you ride. >> i ride but i didn't do it -- [laughter] >> rose: this is a scene in this he talks again to one of the police about getting to the

alvarez brothers. here it is. [speaking spanish] >> rose: this has that kind of feel that people will, it's like blazing saddles something like that. >> pull off the shelf and watch again and again.

there are soil little subtle jokes believe it or not along the way. and we have a little satirical edge to it as well. >> rose: it's social commentary. >> yes, yes. >> rose: social commentary as well. do you and da diego have a production company. >> yes. >> rose: making what kind of films. >> well actually the last one that we did is called mi valla which opens here and it is maybe dramatically the complete opposite of this film except that it deals with the issue of drug trafficking and the violence that's happening but in a way that's serious and more kind of how you say like nightmare issue typnightmarish . this is a comedy. i felt when i was approached to do this project, a great, the main reason also why i wanted to

participate to work with will, to work with genesis, to have fun and the story was really funny, was that it was important to ventilate these issues in a comedic way, in a fun way because on politically correct kind of serious or the official narrative that exists to deal with these issues is quite difficult to surpass certain taboos or certain prejudice dis that exist and ignorance. in comedy you can do quite the opposite. you can just really like you know blow it and if i it's funny it comes across. so i think this film does that. i mean, i'm very happy with the film, the way that results, you know because i think it can add some spice to a very uncomfortable debate. because it's still very uncomfortable. it's surprising they think this is the first film that talks about the co-responsibility that exists with the drug trafficking

issue within the united states and mexico. and it had to be a comedy. it wasn't a serious move it was like a comedy. >> rose: what's the name. >> that one is called mi valla. >> rose: are you also making a film with scorsese and daniel day lewis. i se>> absolutely. >> rose: i see that kind of progression all the time. will you tell us about it or has it not started. >> no, no. it hasn't started. >> rose: it's about a dream idea. >> i hope so it's about a dream that can happen soon. >> rose: someone showed me a movie executive of daniel day lewis as lincoln and it's eerie how he looks like abraham lincoln. >> yes. >> rose: he knows how to use his character. >> he's in my top 20.

[laughter] >> he's in your top 3. >> he's amazing. >> rose: what are you working on and where are you and what's happening? >> well, i'm about to start hours with mall walker. it's a post katrina piece. it's a drama thriller and it's like based on actual events but it's not a true story. it's going to hit close to home. i believe. >> rose: it's great to meet you. >> very nice meeting you. thank you for having me. >> rose: again, welcome back. and my friend as always. >> thanks charlie. >> rose: good to have you here. for me, just say it and think about it before you say it. i don't want you just to go. all right, this is a moment here. how would you address me in a way that would make me feel like i had been arneed by the wa hony you spoke to me. >> [speaking spanish]

[laughter] >> that was good. >> rose: what the hell did he say. >> my dearest friend, it has been a pleasure for me. >> rose: the pleasure is mine. thank you, sir. great to see you. >> rose: casa de mi padre opens on friday march 16th. thank you for joining us. see you next time. captioning sponsored by rose communications captioned by media access group at wgbh access.wgbh.org