>> rose: welcome to the program. we begin this evening with the foreign minister of egypt sameh shoukry. >> how would you characterize u.s.-egyptian relations today? >> challenging. strong. multi allly beneficial -- mutually beneficial but there are issues we need to resolve and points of view that need to be more in line. but the relationship that is strategic but is-- but at least egypt views as an important portion of its international relationships over the last three decades. egypt has taken advantage of this relationship. has benefited from this relationship. i believe the united states has also had benefit from it. and i think that the

potential for its growth are still existent depending that there is a commitment on both sides to go forward. >> rose: and we conclude this evening with james proud. he is the c.e.o. and founder of hello. and he believes he can help you get more sleep. >> technology needs to disappear am how do we make something that enables you just to fall asleep and just get too bed and not to worry about this stuff but it's still there. for us as a company we wanted to build a very different type of device. we're not building computers for people to use. we're building computers around people. and it's a very different way of doing things. >> rose: the foreign minister of egypt and the founder and c.e.o. of hello. next. >> funding for charlie rose is provided by the following: >> rose: funding for "charlie rose" has been provided by: >> rose: additional funding provided by:

>> and by bloomberg, a provider of multimedia news and information services worldwide. captioning sponsored by rose communications from our studios in new york city, this is charlie rose. >> rose: on sunday the world watched in horror after isis militants released a video of the beheadings of 21 coptic cristians on the egyptian coast. the egyptian president el-sisi said there is no choice other than a u.n.-backed coalition in libya. he sent his foreign minister to new york to insurance the international community lives up to its responsibilities. the nuchlt security announced support and convened on libya this afternoon. joining me is egyptian foreign minister sameh

shoukry i'm pleased to have him on this program. you are here at your president's request to do what? and to get what kind of resolution? >> primarily to present a draft resolution to the council that is supported by the arab group in new york to provide the necessary facilities to the legitimate government in libya to be able to counter the terrorist threat that is escalating on libyan soil to reiterate international community's commitment to support the libyan people and the libyan legitimate government and the fight against terror by the provisions of assistance military training and capacity building. and to right the responsibility the situation in libya was certainly a result of the vacuum but it was created after the initial military intervention by nato members. the job wasn't completed

then. and i think we should be now more resolute to be able to impact this terrorist threat and its escalation. >> rose: obviously isis is just one of many militant groups that are in power there, in different regions of the country. how strong are they? >> in libya they seem to be correlating around the isis as a branding issue. and this is the danger that is now existent in the region. i think that from the inception of the international coalition to fight isis egypt was a participant in the small meeting and then in the expanded paris meeting we've always referred to the importance of a more comprehensive approach to the threat of terrorism. it's not only isis in iraq but it is all of the terrorist organizations associated to this radical

jihadi fundamentalist ideology. and they might be called boko haram or shabab or isil or-- sharia. >> rose: muslim brotherhood. >> the muslim brotherhood as well. this was the original of this ideology whether the 28 or 60 would say was teaching. so definitely they all are associated to this ideology and to really defeat terrorism we have to defeat the ideology. and then the other comprehensiveness is how we deal with it. it's not only a military response but it's also a political one and a cultural one. changing the religious die lock as president sisi has called for. >> rose: what would that include a broad united approach? >> well certainly i think to be able to manage this and eradicate this threat a broader approach is to address the threat whatever exists utilizing both military political economic cultural

religious teachings. so that we can impact the various dimensions of the threat. because we are speaking about a growing association to various groups in our case in sinai to shall it -- have declared their allegiance to isis as an organizational structure. the same as existent in the libya with organizations that have been operating there, are more inclineed to join the operational structure and become unified and exchange abilities and exchange training and facilities and financing. and this is increasing their impact on the region. so if we are-- we are consistent and we must first of all be able to deal with the threat from all of the perspectives comprehensively. and also provide for all of the components of the coalition the necessary equipment and tools to do so. in the case of the libyan government it's been on the

restriction by the security council which is a common occurrence that a legitimate government recognize coming into office in free and monitored elections should be somewhat handicapped to deal with the crisis an to be able to manage the security of its own people. and equating it with militias which continue to receive unlimited resources and equipment through sea channels, by those who support them without any form of restrictions. >> rose: there is a general consensus it seems to me in terms of people who come to this table like you that it means not only air strikes as egypt has done in libya as jordan has done but it also means troops. boots on the ground. where will they come from? >> well, i think before we consider external boots on the ground we have to support and strengthen the boots that are currently on the ground. in the case of ire rack, the

iraqi government. in the case of libya, the libyan government. so again it's this inconsistency in dealing with the two governments who should bear the primary responsibility for fighting this threat. we should be able to enhance their capacity and increase their level of training and equipment that they use. and when they need further resources then it will be evaluated a decision could be taken of how to do that. and of course it's important to do that within the context of international legitimacy. and this is what brings us to the united nations. >> rose: international legitimacy. >> exactly. >> rose: a resolution that says what? >> well the resolution basically is an effort to lift the restrictions on the libyan government so that they can procure the necessary equipment military equipment so that they can provide security for the libyan people and address the challenge of the terrorist organizations. also more stringent sea

blockades to avoid this continuing flow of military equipment to the terrorists and militias that are operating in libya. that the militias should disband and that those who are occupying tripoli should relinquish that occupation. >> rose: and if they don't do it? >> well again it's the responsibility of the international community to take further actions. this resolution as the previous one was under chapter 7 of the charter of the united nations and it gives a great-- a broad degree of implementive measures that can be undertaken with the decisions of the security council. >> rose: what is the likelihood of getting the resolution? >> i would think from my consultations there's a good chance that we do get a positive vote on the resolution. it will, of course, go through the motions of consideration and further elaboration on the text.

but i hope that the logic there is consistent and can stand the test. >> rose: but after that let's assume you get a resolution am then you have to do several things when you have to support in every way you know the central government in libya as well as existing government in iraq. you have to provide funds. you have to provide weapons. you have to provide training. all of that takes time. in the meanwhile isis seems to be gaining and moving and organizing and creating some stability in those regions it occupies. >> that's certainly the case. but the case of libya, there is already a degree of cohesion-- cohesion within a military force that represents the government. and that horse has been able to withstand the constant pressures from the terrorist organizations. so definitely we need to build its capacity. but i think providing the immediate needs so that it will not be run over by the

terrorists is a first step. but then we have to build their capacity and increase their ability in cooperation with the international community so that they can meet this challenge. no country on its own will be able to defeat this threat. >> rose: why is that? >> because of the nature. because of these people have gained the experience and ability and agility to be able to also attract support within certain segments of the population under false grounds of religious teachings. and are able to mingle and disappear withined local community. >> you said false grounds of religious teachings which has become an issue in some cases here in discussions in the united states saying that this really has to be looked at not only as extremism but extremism that is given some reason from the most extreme teachings

of islam. do you accept that that they are finding motivation from their -- >> they're twisting the teachings in any human endeavor. you can interpret especially religious texts in various manners. and there has been a tendency for these organizations to rely on the very radical interpretations. >> rose: getting that into several places including mosques including prison where the-- not only did the two in france but also in denmark they were rad catized by experiences in prison with other muslims. >> well certainly if they rely on the most radical teachings and interpretations and the falsehoods of motivating towards violence that can be utilized that is the

danger. and this is why the true nature of religion which is similar whether muslim christian or jewish or any other is basically tolerance and values that we are all committed to. so we need to expand the teachings of moderation rather than aleveing the arena free for those who tend to radicalize to work without any form of opposition. >> rose: is that primarily an effort that has been made within islam? >> necessarily it has to be made within islam. and i think president sisi was courageous when he made his statements in the celebration to challenge the clergy to been more open to changing the religious narrative and there being more insistence on highlighting the moderation and the nature of the religion and its true dimension.

>> rose: because he said some new interpretations you know have distorted. and are being used -- >> it's a false interpretation. and we have to always stress the fact that it's not a matter of different or varying opinion. but it is an intentional recourse to trying to interpret in a certain way so that it can a cleave radicalization. and-- and that is what has-- what has to be combat combatted and defeated. because the very vast majority if not 99.9% of muslims generally are peace-loving and normal people who have no desire to be radicals or to commit these heinous crimes. >> rose: but there are new recruits every day. and as you say it's become a brand. and it is using social media it's using intimidation. it's using terror. it's using every element. but they seem to be growing

in disparate places around the world. >> i-- . >> rose: what's the appeal? >> i-- disenfranchisement is an issue also a sense of injustice perceived injustice. the turmoil that the region has seen. but when i spoke about comprehensiveness and i did refer to the fact that we can't only defeat it militarily but we also have to look into the political cultural and economic factors. so the long-standing political conflicts that have festered in the region whether it's the palestinian-israeli conflict or the sectarian conflict and the foreign intervention into iraq and the sectarian conflict and the current efforts by regional states to expand their influence and other issues related to

basically the social fabric i don't like to put too much emphasis on the economic. and people think that this is a breeding ground when there is poverty of-- for terrorists. and definitely it does help. but with but we have to also figure out that this is an ideaological commitment. and we have to look at the foreign fighters. a lot of them come from areas which are quite advanced in terms of economic development. so it is more a battle of ideas rather than the economics. >> rose: including the united states. >> i'm sure. >> rose: but you passed the resolution let's assume. and it's going to take time and they are gaining ground am but is there in terms of the psychology of the moment a sense dow find among leaders, in the middle east in the west in the united states of urgency? you're going to a meeting with the president in washington after being at

the u.n. this afternoon. is there a heightened sense of emergency? we have to do something. we have to come together to do something and we have to do something now. >> i believe so. i believe so. certainly we in the region feel the urgency because of very direct impact the killing of our citizens in libya. the hundreds of egyptians who have died in the sinai fighting. and the spread of these heinous activities in nigeria and in other parts is highlighting the importance of meeting and eradicating this threat. also we feel that there is a growing sense of urgency in our european partners italy is impacted by the vast illegal immigration and the potential of infiltration. of course the incidents in paris and in denmark have highlighted that

geographically europe is very close to the potential of also its infiltration by this radical ideology. >> rose: the organizing idea should come from the united nations? >> the united nations is a very appropriate platform. it has the representation of the international community and if it can provide the legitimacy of international community to activities it has proven to be always more effective. >> rose: if, in fact when you look at the reality of it you know you look at lib why and we hear what you are saying. and you lost 22 of your citizens who were coptic christians, why do you think they're doing it? what is the virtue of-- what is the advantage what is the positive consequence for isil to execute 22 egyptian coptic christians on a beach

in libya? what is the advantage for them to burn alive a jordanian pilot? what do they get out of it? >> well that's the fundamental nature of terror. is to-- . >> rose: attract attention. >> attract attention and to provide a-- an image that is so destabilizing and so dramatic that it forces those that are opposing it into a form of submission. >> rose: it creates fear. >> it creates fear. and it's, of course it is very regrettable that after these two incidents i read somewhere that the recruiting has increased. the attention towards their sites has escalated. so there are unfortunately people in this world who by whatever inconsistency in their logic are attracted to this sort of violent activity. >> rose: do i hear you saying today that first we

need to support troops in iraq and troops in libya. that are of those nationalities? but if that fails it is incumbent on the rest of the world, especially in the region and especially for muslim countries to put their own soldiers on the ground where isis is? >> this is a challenge that we face in the region. and we have a role to play as does the international community in supporting us. and being shoulder with us. we can look inwards and be isolated. but it's very apparent that this threat cannot be isolated. that it's spread within our country and within our region makes it imperative on us to face it and to do what is necessary to defeat it. >> so the egyptian army which is the largest army in

the region is prepared to take the fight to isis if necessary? >> if necessary. and to the degree that it impacts the national security of egypt. we still maintain that the doctrine of the egyptian army is basically to defend egyptian soul and defend the egyptian people. >> rose: do you have any doubt that isil is opposed to the egyptian state and army. >> not at all. and it is the efforts to infiltrate the egyptian western border have been increasing in the last month as is the escalation of the violence of-- in sinai who are associated with isil. so they are currently challenging both insinai and by the brotherhood within egypt the stability and the well-being of the egyptian people. so that puts us on a definite course to protect the egyptian people and if

that threat was emanating from outside of our territory we would necessarily defend our territory but also in defending our territory support the brotherly arab countries that have-- that are adjacent to our borders. >> rose: clearly you thought the muslim brotherhood was a threat otherwise general sisi would not have taken the action he did and then become president correct? >> of course it was felt by the egyptian people that the islamist political ideology that had come to power in the form of the government of president morsi was incapable of ruling was exclusive was determined-- . >> rose: but is that different with the muslim brotherhood was and what isis or isil is or dash on whatever islamic state. >> different in terms of-- .

>> rose: tack wick-- tactics. >> rose: tactics. >> rose: appeal beyond their borderness. >> how they are achieving their objectives. but it is a matter of utilizing the tactics that are necessary. so it can be utilizing the ballot box and then trying to removing the ladder. but it is again a matter of ideology. how they view the region and how it should develop. >> rose: so you are essentially calling on the u.n. and calling on impacted countries, in a sense to rally against all terrorist organizations who have the same ideology in the end. >> exactly. >> rose: whether it's isis or whether it's al qaeda oral nous ra. >> of course. >> sharia. whatever they call themselves. >> rose: al qaeda on the arab peninsula all of them in your judgement are coming from the same place and have the same mission. >> and utilize the same

tactics. they perpetrate terrorism they try to occupy larger areas of land. they are by their declaration they're trying to state and a caliphate and put the whole region back by hundreds of years. >> rose: where is iran in all of this? i mean they also are sworn enemies of isis. but they are also viewed and people have said at this table you know part of the conflict in the region is between iran and moderate sunni countries like egypt like jordan like united arab emirates. >> well it's unfortunate and i think this is one of the aftermaths of the decade of intervention in iraq which has highlighted this sectarian rift in the region. but we have to look a little

bit to the past. the rifts were not as apparent nor were they as impactful as they seem to be now. and we have to really dig into and find out why that is the case. why is this fragmentation on sectarian lines that has suddenly appeared and is being-- i don't want to say promoted but at least it's coming under greater focus. >> rose: and described in some cases as a-- let's say between saudi arabia and egypt on the one hand and iran on the other as a quest for supremecy in the region. >> i think if we take out the sectarian elements. and we don't really put too much emphasis on it i think the arrangements for regional security necessitates the preservation of a balance. and that balance must remain within the unity of the arab

world and the ability to fend off exe pansionist policies from any other surrounding configuration. >> how would you characterize u.s.-egyptian relations today? >> challenging strong mutually beneficial. but there are issues that we need to resolve. and points of view that need to be more in line. but certainly the relationship that is strategic but is-- but at least egypt views as an important portion of its international relationships over the last three decades egypt has taken advantage of this relationship has benefitted from this relationship. i believe the united states has also had benefit from it. and i think that the potential for its growth are still existence ent

depending that there is a commitment on both sides to go forward. >> rose: i assume this will be part of the discussion you'll have in washington. and in addition to the conference that the president has called so-called summit. the question also is how egypt views its relationship with russia today. president sisi traveled first to moscow, there is apparently cooperation on building a nuclear facility in egypt. does this suggest egypt and --a may be coming back together and have a closer relationship and the u.s. should be -- >> well the closeness, of course the egyptian russian relationship has a long history of the '60s and '70s. and we are trying to regain a balanced approach in terms of a relationship. but that should not be at the expense. >> it's not a zero sum gain. >> no, it's not. we value a relationship with the unites states highly.

and the desire to maintain that relationship at the high level that it has traditionally been at. but that doesn't preclude that we take advantage of a historical relationship like that with russia as well as with china. the president went to china recently and we're going to be receiving the chinese president u.s.-chinese relations are an important factor. so they should be an important factor to us as well. the capabilities and potentials of the chinese-egyptian cooperation are immense and especially in terms of our economic development. and the megaprojects that are now being developed in egypt. so it's a balanced approach that does not affect adversely our other relationships. but for egypt to take advantage and to be able to meet the very enormous challenges that it has to face whether in terms of regional security or economic development i think we have to be able to promote our relationships with various partners in a

productive manner. >> rose: and your relationship with qatar? >> well somewhat difficulty. (laughter) >> what can i say. >> rose: you can characterize it for me other than difficult. >> it is a point of, well egypt has always been within its arab brethren accommodating. we continue to accommodate all. >> rose: are you saying accommodate. >> we are accommodating and tolerant and always emphasizing the importance of solidarity within the arab world. >> rose: do you think they are? >> i would hope so. but that's from the statements that they make they always indicate that they are. i hope they can demonstrate that as well. >> rose: how do you address those concerns that whatever is happening in egypt at this moment may very well

be too thor tarrian and -- authoritarian and less democrat snick. >> i don't really see how that could be-- could be the conclusion. egypt has gone over the last four years through two revolutions two popular revolutions of nature that was not seen before with millions of people taking to the streets. but the developments that occurred have occurred primarily at the behest of the egyptian people and the demonstration of their will and determination to take a certain course. and certainly that course has been to forge a new system of government. egypt is not the egypt of the 1990s or 2000. >> rose: it is not the egypt of the mubarak regime. >> at he not the egypt of the past. >> rose: whether morsi or mubarak. >> definitely. it's an egypt-- egypt that is now much morry line if not totally reliant on the will of its people and their

aspirations. the popularity of the president is not an indication-- indicator of any authoritarian tendencies. but if he is popular we cannot restrict people from putting their faith in him and into the government. and they've demonstrated this time and again. the last time was when they raised $10 billion for the megaproject on the suez canal as a matter of show of support for the government. so no there's a freedom that exists. there's a political mechanisms that are in place. there are institutions of government. there are parliamentary elections. >> rose: the rule of law. >> and a rule of law definitely. and it would be very hard to try to tamper with the people who have depose-- deposed two governments in the span of four years. >> rose: you have to have respect for those people is what you are saying. >> you have to adhere to what they are aspiring for. and they are aspiring for good governance and human rights and human dignity.

so we have to address the-- their aspirations from various directions. and this is a challenging in terms of what we have to face. terrorist activity in the sina and in egypt the economic challenges that we have to face. also that the past years have resulted in a degree of literacy that we have. and all of these factors have to be also weighed in. and people's desire for stability. so you have to contend with all of these issues. and do so in a balanced approach that does not destabilize society as it evolves. we cannot aspire to change things in the day and a night. but we have to work on an evolution and of society that can support various concepts. but the principleses and the new constitution guarantees that we are on the right

track the matter of implementation is very important but there is a dissemination to implement it while we are addressing the factors that are creating pressures and finding the right point of convergence so that society does not tear apart but continues to progress coheesively. >> what will history say about the arab spring? >> that it was an historic time of change and development and evolution. and i don't like to call it evolution. because evolution rests on the survival of the fitness-- fittest. no this is not an evolution. this is a societal development which has been missing and which has given great resourcefulness to both the people and to its leaders, to be able to forge a future-based on principals that are agreed to at a societal level. >> so what you are saying as

i understand you that the principleses-- principleses that brought so much energy to tahrir square those principleses are principleses that are still being is out especially-- sought especially in egypt, even though we have had two governments. >> definitely still being sought. >> rose: as an idea it's alive. >> it is definitely alive. and the issue is to implement it. and that implementation is a gradual one depending on the ability of society to evolve. we have a long history of lack of development of our political institutions. so we have to contend with that and its consequences. currently we are approaching parliamentary elections where the individual has much more weight in terms of his popularity and ability to seek public office than the party. and the ideas associated to a political ideology. this is an issue that in

developing countries have surpassed. we need to still work on it so as to provide the necessary environment that is able to respond to what we aspire for and is consistent with the constitution and with our common values in how the international community is looking at matters rdz in syria should the region continue to be those countries that support moderate rebels in syria continue to support them or should they say our priority now is isis? and we have to engage them first because it is a menace to all of us. >> well it's a very complicated situation in syria. i think we have to deal with it from that perspective. definitely. there has to be a resolution and an effort to impact the

threat of terrorism that has risen in this political vacuum. and that again can only be done by the syrian people themselves. it's important that there is a recognition of the threats. you about it's important that all parties come to the conclusion that they need a political dialogue and framework so that they can regain the unity of the government and thereby direct their attention more effectively towards isis rdz would you say-- would you say that syria is a place where an arab spring revolution was hijacked by radical islamist forces. >> it was been complicated but not only by islamist forces. i think it was complicated by undue external attention. pressures emanating from iraq from the ideas of fregmentation of countries.

and this has maybe been the problem and the cohesion of egypt and the-- what happened in terms of the arab spring was a totally egyptian development. cannot be said maybe in relation to syria. there were more elements in play there than there were in egypt. so it goes beyond the arab spring when it comes to syria. you know the challenges related to external influence in syria. and those certainly took the spring on a direction that is not one of benevolent development. >> rose: what's the status on the ground now? >> in syria? >> yes. >> rose: well it's still seems to be a stalemate. and unfortunately it's impacting very dramatically and painfully the syrian

population. half of the syrian population if not more are currently displaced the amounts of deaths and destruction is terrible. but we are still hopefully working on some way to attract all the participants legitimate participants. >> rose: a diplomatic settlement in which assad might play a role. >> we don't know. we have to see how things develop. we are doing our part in egypt. we've just held an extensive conference of the opposition to try to forge more unity and cohesion among them. we're going to have a further round of even more expanded. and these are nationalists people without cannot be challenges as being terrorists. >> rose: right, right. >> and hopefully that we can reach a point where all of the participants on syria recognize that it is in all of their best interests to find a solution that takes into account all of their collective interests.

>> rose: and identified them and support them. >> we, of course you have to do that. >> rose: thank you for coming. i know it's been a busy day for you and you have been generous of your time and my questions, so thank you very much. >> thank you for having me. >> rose: i hope we can do this again when you are next in the country. it's been very helpful for our understanding of how egypt and the role that egypt plays in continuing crisis in your region. >> thank you. >> rose: thank you for joining us. we'll be right back. >> rose: james proud is here. he is founder and c.e.o. of hello, the company looks at why we sleep the way we do. hello's innovative sensor technology examines sleep patterns and provides reasons as to how we might get a better night's rest. proud was a member of peter till's inaugural fellowship in to 11. more about that later. civilian investor gives 100,000 dollars to inspiring entrepreneurs under the age of 20 to then skip college. i am pleased to have james proud at this table for the first time.

welcome. >> thank you for having me. >> rose: let's talk about you first. so at some point when you were a teenager you got very interested in writing code. >> yup. it was actually nine years of age. >> rose: nine. you weren't even a teenager. >> no. >> rose: who introduced you -- you were self-taught obviously. >> i studied on a-- started using a computer when i was five and soon after discovered the internet. around nine i considered this thing called hdml which said you could make your own web site. i was like wait a second, i can make whatever i want to do myself. that is sort of how it took. it wasn't really-- . >> rose: did you read a book. >> there was a book actually in a store which said how to write html. i picked it up. and looked at it. and i was like wait i can do this. so i rushed home and started coding that. it was when i sort of turned 12 that i began to actually get paid to build web sites for other people. >> rose: 12. >> i was 12. >> rose: where were you growing up. >> south london. >> rose: go ahead. >> i was 12 pretending to be 22 onion line forums.

coy build a better web site. okay, how much money. well i will take a phone and mp player. later i discovered coy get paid. >> cash is better. >> checks start add rifing at the home and my mom thought i was a drug dealer. drug dealers don't really get paid in checks. she was like no no i don't want to know. i continued to code away in my bedroom. >> rose: when you got 189 it's time to go to college. >> supposedly. >> rose: supposedly. then you found out about peter deal. >> when i was finishing high school i started working on this project in between exams. when i finished my exams i took a year off just to focus on this. and at the end of that year i decided that actually if i went to university the first thing i would want to do when i left is what i am doing now. >> rose: exactly. >> so at 8 a.m. on the day i was supposed to enroll at university, i told my parents i wasn't going to go. and they were like okay let's focus on your ten-year-old brother, can still be saved. it was six months later that i saw peter's views on

higher education and hey maybe you could not go because of this fellowship idea. and i was like i'm 19. i'm already not going to university. so yes no reason not to. >> rose: and so what happened then. >> so i applied. i never dreamt i would ever be able to get it. and then six months later they basically said do you want to come out to california and peter would like to have you come out here. and for me it was life changing. having the ability to do what i was already doing in the best place in the world to do it. with someone like peter yes. >> rose: so you have a scholarship. you're there. and are you working on what you want to do all the things you just said. so what do you create? what do you do with your time and your skills? >> sort of i spent about a year figuring it out. i worked with the other pay pal founder. >> rose: great friend of this program. >> for a little while. when i saw that project from the u.k. i had been working on i decided to actually start a new company which became hello and ultimately.

>> rose: what is the idea of melo-- hello and sense. >> sense is-- . >> rose: i guess we should talk about crowd sourcing too kickstarter. >> yeah so our original launch was via kick start it is a simple system to monitor your sleep and the environment, the bedroom in which are you sleeping in. in what we think is reinvent the alarm. >> rose: but kickstarter sent you about $2 million how much. >> 2.4 million. >> rose: to go down it. >> in a month in a month yes. >> rose: and coming in denominations of what mostly. >> it was 99 dollars an average. >> rose: is that right? >> yes over 20,000 people. >> rose: 2.4 million in denominations of about $20. >> 99. >> rose: a hundred dollars. >> yes. >> rose: okay. and what due owe to the people who send you the money? >> this product. >> rose: just the product doing it for you because they want to see you succeed because they believe you have a good idea that will benefit you and humanity. >> yes. >> rose: so what is the product.

>> so sense it is a simple system to understand how are you sleeping but also what is going on in your bedroom. the environment in which we sleep in. and then reinvent the alarm as what we any a smarter alarm so you wake up feeling good and not terrible and groggy in the morning. >> rose: how does it work. i mean you-- show me. >> a two part system. this is sense which sits on your bedside table this looks at almost-- . >> rose: lots of sensors. >> a lot of sensors things like light sound temperature humidity. what are the things that are conducive or not for a good night sleep. and then the second part is what we call a sleep bill. you clip this on your pilt owe and partner's pillow and sees how you sleep throughout the night using-- he looks at your motion your tosesing and turning and then the third part is ios and android application. >> rose: and so that all the information is fed into android or ios. >> correct. >> rose: and then you analyze that or is there a software program that analyzes it for you? >> so it is analyzed for

you. we want to be able to present it to you in an easy to understand way but also as time goes on begin to actually learn what affects your sleep. how could you yourself begin to improve and optimize what are you already doing. >> rose: give me an example of that. >> a big example is light. light is one of the most disruptive things in the bedroom whether it's t , phones and sensor is able to detect and see those things and be able to say maybe you want to turn your lights off a little bit before you go to sleep. >> rose: and what about temperature. >> temperature is huge. just being able to be told that your bedroom is a few degrees too high and just a -- adjust that before you sleep. >> rose: the level of temperature affects your sleep. >> yes it's better to have a cooler really than a hot one. >> rose: yeah. so tell me more then. so in other words people can take this information through the sensors look at it and know how to adjust so that they will get a better night sleep. >> yes. to be able to optimize and also see the things they're actually doing well.

>> rose: is it user-friendly? >> very. i think when you look at the devices that were out there at the moment technology itself evolved around sleep. it's very clinical. or it's something you have to wear. it's something you have to charge. for us technology needs to disappear. how do we make something that enables you just to fall asleep. an just get into bed and not have to worry about this stuff. but it's still there. for us as a company we wanted to build a very different type of device. we're not building computers for people to use. we're building computers around people. and it's a very different way of doing things. >> rose: what did you do with the 2.4 million? >> we used it to build products which are just about to ship. >> rose: will you ship them next week. >> correct, yes. >> rose: so you have a company. you have a product. you have an assembly line you're all set to go. >> yeah. >> rose: and you can shop on-line only or you can shop anywhere else to buy these products. >> at the moment it's direct from our web site. >> rose: you buy from the web site. >> yeah. >> rose: it sells for about what 1 something.

>> 129. >> rose: what else do you needs to get the feedback to go through ios. >> you download the free application and then are you ready to go much very simple. >> rose: and then if tells you what to do. due use this. >> i have been using it for several months. >> rose: how did it change your life how does it change your life. >> for me it's been very interesting to see the past couple of weeks as we are gearing up to launch how my sleep quality is beginning to degrade slightly. but i'm very sensitive to light exposure and to be reminded to get my room in the right conditions before i fall asleep is huge. >> rose: where do you take this. you have this product. you want this to give you a viable company is what you want to to give you. >> yeah. >> so when you actually look at sense and what we started with, we started with sleep. the reason we started with sleep is because 's in the a sleep company. for us as a company as i said we're interested in how do we enable people to live better lives. when you take something like sleep historically it has

been frowned upon. it's been nelinged. but how do you sleep less how do you not. >> you said recently you have evening more in the past year on why we should be sleeping and the benefits of sleep. and i think people-- . >> rose: say that on television. >> i saw you on the morning is show. >> rose: i did say that on the morning show. >> we saw thisment and we saw that people begun to realize if i live to 90 i spent 32 years of my life asleep. maybe this is actually having a huger impact on me than i thought before. >> rose: maybe we should pay attention. and try best we can to enhance the sleep. >> exactly. everything we do like creativity like socializing eating exercising is impacted by our sleep. so for us as a company if our goal is to let people live better lives what better place to start than the foundation of every person's day. >> rose: what we getting is getting is what you call or somebody calls sleep intelligence.

the idea of making you smarter about sleep. >> yes. >> rose: you then have to change your behaviour. you have to take the room down to a cooler temperature or you have to make sure to take the light down to black. you have the whole range of things that is incumbent on you to take instructions. >> i think the biggest part is just being aware. a lot of people unaware. saying just being conscious about it and how important it is is also the biggest first step. but then the changes you can make to for example the bedroom in your environment the compound effect of them is huge. >> rose: are you a rare exception in terms of the amount of money raised by kickstarter? >> we're at the top. >> rose: you're at the top. >> we're not at the top we're in the top project. >> rose: is there some idea that kickstarter is going to play a larger and larger role in terms of seed capital for want a be entrepreneurs. >> it is an amazing enabler. so for us hardware is costly.

its's expensive. you go to chip vendors and say we want to work with you. how many are you really going to sell. so being able to actually go to kickstarter which is a community of engaged individuals that are like i'm willing to wait for a product. i'm willing to part with my money to say i want this. that's huge. and they've been able companies like hello and occulus an many others. >> rose: you think it is a disruptive element with respect to venture capitalists. >> i think there is a place for both. kickstarter is a way to prove to venture capitalists that it is a viable business and they can come and help propel and take it further. >> rose: and what dow want? >> what i do want? >> rose: uh-huh. >> personally from a young age until now i have derived my joy from building things that other people can use. and being able to do that with a team of people that share the passion and to be able to work on problems that are so expense of like sleep, well i'm the happier -- happiest person alive. >> rose: when you think about live you are now what. >> 23.

>> rose: do you think about gee i want to build the next google or dow simply think about what is the big idea that i can be obsessed by. >> it's what can i be obsessed by. >> rose: are you not thinking about how can i get rich how can i build another great company you're thinking about what it is that i would like to accomplish that i can build that will have-- bring me some great pride and satisfaction. >> things-- said it well when he said that actually some of the best vehicles for change are private entities. and we have got 30 amazing people and we're going to continue to grow. and the more customers we have, the more people we serve, the more people we hire enables us to do greater things which brings me more personal satisfaction. and so for me alongside building great products is how do you build a great company. but it's not just i want to build a company for the sake of building a company. >> rose: look at facebook and google. that's a pretty good

kickstarter is an example of that. decentralized systems such as-- are personally very fascinating. we'll see how they take on and yeah. >> rose: do you know mark an dreesen. >> we met recently. >> did you really from. >> yeah. >> rose: can you tell me what it was about. >> sharing sense. >> rose: did he was his response good. >> he said his life wife loves it and wants it as well. >> rose: is thank you for

coming. >> thank you for having me. >> rose: very good to you have james proud is the c.e.o. and founder of hello. thank you for joining us. see you next time. >> for more about this program and earlier episodes visit us on-line at pbs.org and charlie rose.com captioning sponsored by rose communications captioned by media access group at wgbh access.wgbh.org

this is "nightly business report" with tyler mathisen and sue herera. timing is everything and the debate over when and how to raise interest rates is heating up inside the federal reserve. economic hit, a new report puts an estimate on how the slowdown at the ports out west could hit economic growth and it's something to pay attention to. taking stock. warren buffett makes some big changes to his portfolio. what he's buying what he's selling and what it says about the oracle's vision for the future. all that and more tonight on "nightly business report" for wednesday, february 18th. good evening, everyone and welcome. i'm tyler mathisen. sue herera is off tonight.