captioning sponsored by newshour productions, llc >> woodruff: good evening, i'm judy woodruff. >> sreenivasan: and i'm hari sreenivasan. >> woodruff: on the newshour tonight, the race for president tightens with only five days left. hillary clinton invokes the chicago cubs, saying maybe she'll make history too, while donald trump says he'll make america proud. >> sreenivasan: also ahead this thursday, we sit down with u.s. envoy to the anti-terrorism coalition, as u.s.-backed iraqi troops push into isis-held mosul for the first time in two years. >> woodruff: and, how the campaign could affect the donald trump brand. making sense of what a presidential election can do to a business empire. >> when you think of trump, if you think luxury, beauty, well- built buildings, then of course the brand is worth something. but if you think of trump and

you think of racist, misogynist, lying, then the brand is certainly worth a lot less! >> sreenivasan: plus... >> the cubs win the world series! >> sreenivasan: one for the ages: the chicago cubs go all the way, in one of the most dramatic finishes in world series history. >> woodruff: all that and more on tonight's pbs newshour. >> major funding for the pbs newshour has been provided by: >> lincoln financial-- committed to helping you take charge of your financial future.

>> and by the alfred p. sloan foundation. supporting science, technology, and improved economic performance and financial literacy in the 21st century. >> supported by the rockefeller foundation. promoting the well-being of humanity around the world by building resilience and inclusive economies. more at rockefellerfoundation.org >> carnegie corporation of new york. supporting innovations in education, democratic engagement, and the advancement of international peace and security. at carnegie.org. >> and with the ongoing support of these institutions: and individuals.

>> this program was made possible by the corporation for public broadcasting. and by contributions to your pbs station from viewers like you. thank you. >> sreenivasan: critical states along the eastern seaboard are echoing with campaign appeals tonight. the candidates, and top supporters, have been out in force today, as the days before the election dwindle to a final few. lisa desjardins begins our coverage. >> reporter: this is what the scramble for votes looks like, five days before election day: hillary clinton in north carolina... and president obama, campaigning for her in florida... both holding college rallies... both pitching to younger voters. plus, that as clinton campaign manager robby mook, was on a tv talk show, "the view," reaching out to women voters. on the other side, donald trump kept up his florida focus today, while mike pence spoke on a farm in iowa, going for the rural

vote. and with him, a surprise companion: next to him was ted cruz, the former sharp trump rival today campaigning for his team for the first time, and aiming for conservative votes. >> if you care about the constitution and bill of rights -- >> reporter: and aiming for conservative votes. this as voting is well >> this as voting itself is well underway with more than 31 million early and absentee ballots cast to date. that's one-quarter of all the votes expected this year. in general, democrats want and usually need a big lead in early votes: something they had both times president obama won and it's not yet clear they will get this year. trump's latest strategy to win votes? part one: a sharply stepped up attack on hillary clinton; not just talking about current f.b.i. questions, but going much further than the f.b.i. about what may be next. clinton. >> here we go again with clinton. you remember the impeachment and

the problems. she is likely under to be in investigation for many, many years. also likely to conclude in a criminal trial. this is not what we need in this country, folks. >> reporter: to such words, top democrats, like vice presidential nominee tim kaine and house minority leader nancy pelosi, are pushing back strongly, saying all republicans should stop talk of impeachment of clinton's e-mails. meanwhile, as donald trump went on the attack, in pennsylvania, his wife melania trump reached out, in her first campaign event since the g.o.p. convention, she said as first >> do we want a country that respects woman and provides equal opportunity? yes! but in jacksonville, florida, president obama questioned whether mrs. trump's her husband has truly done that. truly does respect women. >> who you are, what you are are. does is magnify who youcupy all it does is shine a spotlight on who you are.

if you disrespected women before you were in office, you will disrespect women as president. >> reporter: and clinton highlighted it again, in north carolina: >> someone who thinks the lives of black people are all crime and poverty and despair -- he has no idea. >> reporter: it is, as it has been, a race about character. and whose character voters question more, or less. for the pbs newshour, i'm lisa desjardins. >> woodruff: in the day's other news, there's word of a dispute inside the f.b.i. over claims of corruption at the clinton foundation. "the wall street journal" reports it stems from secret recordings of a suspect talking about the foundation. the report says agents believed the recordings showed financial misconduct. but senior officials considered the evidence too weak to pursue. >> sreenivasan: two american soldiers were killed today in

fierce fighting in northern afghanistan. four others were wounded. they'd been aiding afghan special forces near kunduz, on a raid that killed two senior taliban commanders. but 26 civilians also died, sparking protests against nato air strikes. the strikes were called in to aid the u.s. and afghan forces. >> woodruff: a british court has thrown a roadblock in the path to brexit, the move to quit the european union. the court ruled today that the u.k. government must first have parliament's approval before beginning the process. speaking outside the court, the lead claimant in the case implored the government not to appeal the ruling. >> it's now to the government what they do and i hope the m.p.'s will do their job and actually debate this in a sober, grown up way, because leading up to the vote we did not have sober, honest, rational debates, so it's now over to the politicians. >> woodruff: in response, prime minister theresa may's government said it will appeal the ruling. the country's supreme court plans to take it up in early december.

>> sreenivasan: the world is far from meeting ambitious goals in the paris agreement on climate change. the u.n. environment program said today in london that only fster action can limit global warming to two degrees celsius by 2030. that means huge additional cuts in greenhouse gas emissions. >> the gap between where we need to be and where we are today is something equivalent to what we call gigatons of carbon, 15 of those are what's required, we need to reduce that every year. that's the same as saying we have to take all the cars off the roads of europe every year, 15 times over. >> sreenivasan: the paris climate pact formally takes effect tomorrow, but it lacks any enforcement measures. >> woodruff: back in this country, new evidence today that progress made by president obama's health care overhaul is stalling. the centers for disease control and prevention reports 28.4 million americans lacked health insurance as of july. but that was down just

200,000 from one year earlier. it's partly because fewer insurers are taking part, and premiums are rising sharply. >> sreenivasan: prosecutors in charleston, south carolina began calling witnesses today in the killing of an unarmed black motorist. 50-year-old walter scott was shot in the back five times after running from a traffic stop in april 2015. former police officer michael slager is charged with murder in the case. today, the prosecutor argued there's no justification for what slager did. the defense said scott bears the blame for resisting arrest and running away. >> woodruff: and on wall street, stocks slipped for the eighth session in a row, reacting partly to the presidential race getting tighter. the dow jones industrial average lost about 29 points to close at 17,930. the nasdaq fell 47 points, and the s&p 500 dropped nine. >> sreenivasan: still to come on the newshour: democrats' efforts to boost the minority vote and the g.o.p.'s struggle to keep its suburban

stronghold. a view from america's top diplomat in the fight against isis. making sense of donald trump's brand, and much more. >> woodruff: we begin tonight with politics, and the final push in the race for the white house. get-out-the-vote efforts are key in these last days of the campaign, especially outreach to minority voters. joining us now to break it down are cornell belcher, a democratic strategist and author of "a black man in the white house." michael mcdonald, an early voting expert at the university of florida, and mark hugo lopez. he's director of hispanic research at the pew research center. and we welcome all three of you to the program. mr. mcdonald, we're waiting to get our audio issue straightened out with you, so i'll start with

cornell belcher right here in washington. how well has the clinton campaign done so far in terms of reaching out to minorities and especially african-americans? >> i talked to the clinton campaign in the last two days and they're saying they actually have banks with more hispanics and african-americans. if you had told me two months ago with the enthusiasm that we have that right now in florida the clinton campaign would argue they have 70% more african-americans early voting right now than in 2012, i would laugh at you but looking at the numbers looks like early voting is up across the board. >> woodruff: you mean people who have already voted and they can count on it? >> and we think from past

performance they are democratic voters, so when they look at 74% of more african-americans in the polling places right now in the early vote, they're banking that as 90% of that being their vote. >> woodruff: mark hugo lopez, let me ask you the same question with regard to the latino community across the country. we know it's different in every state, but how would you describe the outreach both campaigns have made in the latino community in getting out the vote? >> there has been a focus in battleground states with getting out the vote in florida and nevada, but also polling in california and texas which has half of hispanic voters, not that much outreach and that's been the pattern in the last few election cycles. nonetheless, in place like florida, 2 million hispanics are registered to vote, a record number, but up by the amount one would expect to see give population growth in the state. so the early voter numbers for

hispanics is partly because there are more hispanics eligible and registered to vote. >> reporter: an outreach in change in demographics? >> that's a part of the story for hispanics. >> reporter: michael mcdonald, what does the picture look like nationally? we heard lisa desjardins report earlier about 30 million americans already voted. who's turning out and where? >> we'll probably be up to 36 million by the end of the day. we're seeing uneven levels of turnout across the country, but in most places record numbers of people who have voted early. in six states, we are above the 2012 numbers, already. we have several days of early voting left to go. so many places, places like texas is running well ahead of their 2012 numbers, louisiana, florida where i'm at, we're already at our 2012 numbers.

some places changed their election law that expanded early voting, places like minnesota and massachusetts have also reached their levels of 2012, but while we see lots of voting going on in some places, other places we're seeing -- place where is they're not reaching their 2012 levels, primarily in the midwest places like iowa and ohio seem to be running behind their 2012 levels. >> woodruff: so just quickly staying with you michael mcdonald, are you saying this bodes well for one -- probably bodes well for one campaign or anther or is it possible to know? >> well, you have to take them on a state-by-state basis because each state is a snowflake, and, so, where i mentioned turnout is down it's primarily among democrats and we've seen resistants in the polls to clinton in places like iowa and ohio. there is some recent movement where democrats are getting more

engaged particularly in ohio. i think both states will be razor thin come election night. if we look at the battleground states, the battleground states in the early vote is reflecting that by and large. however, two states are well worth watching prior to election day, colorado and nevada. both will have a large number of early votes, already at half the total turn out of 2012, we'll go even higher on the early vote. right now both states look pretty good for the democrats. there is more time refe -- time, but if i was the clinton campaign i would be more pleased been the trump campaign out of those states. >> woodruff: cornell belcher we've heard criticism from the clinton campaign from friendly democrats who said they should have done more earlier to reach out especially in the african-american community, in florida, in particular, that there hasn't been the outreach there could have been. what do you know about that? >> well, i understand some of their frustration and from someone who worked on the

campaign that i thought was pretty good when we took our fair criticism as well, i hear the conversation about younger african-americans and younger people in general, and the key for these places are the younger minorities, the millennials. when you look at what we're able to do in 2008 and 2012, we did that largely by bringing in younger voters. there has been a conversation that not enough resources and time have gone to chase the younger voters than what we've seen in the past. focus groups about three weeks ago in charlotte, quickly, with younger african-americans where the key issue is racism and police brutality and when i showed them a policy platform on that, they didn't know it was hillary clinton's policy platform at all. they're not getting the information that's critical to them. >> woodruff: mark hugo lopez, what about in looking at the latino community? do you see -- you know, whether you rook at the raw turnout numbers or not, but do you see

the enthusiasm in the latino community especially the younger latinos? >> 27 million are eligible to vote but 44% are millennials. so the youth vote is more important for latinos than others. here's where there is been real interesting numbers. many of the latino millennials will be voting for the first time, but also many say they're choosing to support hillary clinton in order to vote against donald trump. that suggests that perhaps they aren't as enthusiastic as hillary clinton. but all in all with regard to turnout compared to years' past, it remains to be seen, whether we'll have a record 13 million or more depending on the outreach of the campaigns and the get out of vote efforts. >> woodruff: particularly with regard to latinos. >> 13 million hispanic voters would be what it is given trends and turnouts in the last

election cycles and that would be a rompletd it's possible we would see more than 13 million which would make this year a record turnout. >> woodruff: a lot's been written about how much better organized and there's evidence the clinton than the trump camp on the ground to get out the actual physical get out the vote effort. in this campaign, how much difference can an organization like that make? >> you have to understand what happens when elections are administered. when someone votes, officials are recording that to make sure someone doesn't vote more than once. the election officials share that with the campaigns and sometimes share it with the public which is how we collect information. the campaigns know who they want to turn out, and if they see someone who already voted they scratch them off the list and start moving down the list. what early voting does for a

well-organized campaign, it allows them to extend their mobilization efforts over more days, allows them to go deeper into the list and hit more people, some of the lower to moderateo propropensity voters who need the extra nudge to get to the polls. >> woodruff: in other words, if you have a good ground organization, you can benefit? it can make a difference. >> absolutely. but the democratic coalition is largely made up of young people, people of color than the republicans, so the democrats by the very nature after their coalition need to have a greater, larger mobilization organization than the republicans. >> woodruff: we hear you, michael mcdonald, mark hugo lopez and cornell belcher. thank you all three. we appreciate it. >> you're welcome. >> woodruff: we turn our attention now to another way demographic shifts are shaping this election. the suburbs outside of cities like denver, colorado or

richmond, virginia used to be a republican stronghold, but are now trending democratic. the change is part of a national trend, as voters in suburbs the newshour's daniel bush is what this means for next just out with a deep dive into what this means for next tuesday's vote. have spent a lot of effort and time look spueing this. first of all, define what we mean by suburbs here. >> sure. it's a broad category. when demographers and others look at this issue particularly in political terms, what they're talking about is towns and communities that are clustered in greater metropolitan regions around cities like denver or richmond, as you mentioned. >> woodruff: so what did you find? >> so, you know, as you said, for many decades after world war two, suburbs were predominantly white, predominantly middle or upper middle class and also conservative. these are communities where people voted for ronald reagan or richard nixon by 30-plus

points many counties across the country. what we're seeing in the last two decades is a democratic shift. now suburban america is younger, more diverse and more liberal than it's ever been before and it's having a clear impact on the areas where we're voting. >> woodruff: how are the suburbs getting younger? >> i'm struck doing some of the reporting by the amount of people i met who are millennials. people age 18-35 who live in suburbs not necessarily because it's their first choice. sure, there are some people who move out for all the traditional reasons for a bigger home, a better public school district, but a lot of younger people would prefer to live in cities but can no longer afford to because major cities lipe d.c., new york city, denver an and otr places have become so expensive that it's hashed to afford to live or rent or buy a home, so they're settling in suburbs and bringing a different culture and political attitude with them as

well. >> woodruff: and you're saying at the same time they're getting younger, they're also getting more diverse. how is that happening? >> as recently as 1990, census data shows 81% of america's suburban population was white. by 2010, the number dropped to 65% and has gone down further since then. so as a result, we see that more and more african-americans, hispanics and asians are moving to the suburbs to the point all three of those groups, a majority live in suburban communities, not urban areas. >> woodruff: and this may go hand in hand with the other two when talking about getting younger and diverse but you're saying the suburbs are also getting more liberal. >> yes, as we heard in the last segment, these communities tend to vote more democratic whether african-american, hispanics or millennials, those are groups that vote in larger numbers for democrats and they're living in a place where, in the past, a majority of voters were republican, but now they're

voting democratic, and we're see ago really interesting shift play out all over the country. take accounting for example arapahoe outside of denver where through the '50s, '60s, '70s, '80s, the republican nominee was getting more than 30% of the vote in presidential elections. by the '90s, it dropped into the teens. barack obama won arapahoe county for the first time in 40 years, hillary clinton is doing well there and we're seeing that play out in key battleground states from ohio, virginia and beyond. >> woodruff: if this is happening across the country, what can republicans do about it? how do they put out an appealing message with these demographics is this. >> a good question. this is something the republican party is really struggling with but there are people in the party who have see the suburbs as a key battleground they can maybe win back or over if they make a sort of new appeal to suburbanites, especially the

younger, more liberal suburbanites we're talking about. the people i talked to said if the republican party can move to the middle on some issues, focus on the taxes and economy instead of same-sex marriage and abortion, other hot-button topics, they might be able to win over this new class of suburbanites. >> woodruff: do you have a sense of whether that's happening? >> in some places republicans are hanging on still in some suburban areas. i was in richhand and that was the case but overall it's a big problem for them now. >> woodruff: daniel bush on the suburbs. thank you very much. >> thank you. >> sreenivasan: the battle to re-take iraq's second-largest city, mosul, from isis is nearing the end of its third week. for an update on how the operation is proceeding, and the larger fight against the

extremists in iraq and syria, we we turn to brett mcgurk. he's the special presidential envoy for the global coalition to counter isil. i spoke with him a short time ago from the state department. for joining us, in the past few weeks we've seen the images of forces slowly moving into the suburbs of mosul. how long is it going to take to retake the city? >> thanks for having me. i just got back from about a week in iraq, and we're the third weekend of this operation. this is really a multi-month operation to clear and hold and stabilize a city of this size. we've always expected i.s.i.l to defend the city. they have suicide bombers, they're quite literally a suicide movement. they've spent years digging tunnels and defenses. what you've seen in the last couple of weeks is the iraqi security forces and peshmerga numbering through the outer crust of the defense, and they broke through that about a week ago, and now we have a fairly

rapid advance, particularly into the western area of the city, and the other axes are also catching up and it's really going ahead of schedule but i will caution the viewers that this will take some time. >> sreenivasan: let's say you're able to capture and hold, the third word stabilize -- the easy word might be the capture and hold. how do you balance all the different ethnic tensions that are already there and we've also seen images of tanks coming in waving shia flags, flaring some of the tensions back up? >> we've been back two years in iran. we've taken back 50% of territory that i.s.i.l used to hold in iraq and so far i.s.i.l has not retaken any territory and there is a reason for that. we're not only focused on the operations to win the military battle but also what comes next so we call it stabilization. that's about getting people into their homes.

returning internally displaced people into their homes. this is extraordinarily difficult. if you look historically in a context like this, how long it's taken, it can take years if ever. but if you look at the situation in iraq, i'll give you examples, the city of tikrit, a sunni arab city and a mixed province, i.s.i.l cleared out the entire population and by working locally with local leaders and the central government led by prime minister abadi has a policy of decentralization of trying to empower people from the bottom up, the entire population of tikrit has returned to their homes. this is extremely difficult. we'll apply the same lessons in mosul as in other areas of the country. we'll work with the local officials, local governor, local council and all the local notables to make sure the resources are in place and we have a governing structure in place. so it's difficult but we'll use the same model as in other places. it will take time, there will be problems, but i think, so far, we're off to a pretty good

start. >> sreenivasan: i know you still have a lot of work ahead of you in mosul, but let's look forward to raqqa. this seems to be an i.s.i.l stronghold, certainly on the target list for anyone who wants the take out i.s.i.l. when does that happen and who helps was that? >> it will be starting pretty soon and within reason is raqqa -- you know, mosul is kind of their national capital where baghdadi declared their phony caliphate. raqqa is their administrative capital where they're blotting attacks against us and our partiers. we're using intelligence and all sorts of information sources to eliminate those leaders when we find them. mohamed annany was in raqqa some time, we were able to ultimately eliminate him and some of his deputies in an area to the west of raqqa. we're talking with our local forces on the ground and talking, of course, with our

allies in turkey. we're talking with the syrian opposition constantly about the force makeup that will be needed to liberate the city of raqqa in a way that is ultimately stabilizing. >> sreenivasan: we have only one hand turkey, and the other the syrian kurds which we have been allied with, but here are our two allies actively fighting against each other. turkey bombed the y.p.g. in multiple loges, don't want kurds involved in retaking raqqa. how do you get both partners to be on mission? >> yeah, so, i mean, obviously,ist an inherently complex situation and that's why we're constantly engaged with all these different actors and we're very determined to make sure that we are totally transparent with turkey, with every single thing we are doing in syria and we're also working with our partners on the ground inside syria, the syrian democratic forces and with the syrian opposition.

and what we try to do is try to encourage as much as possible a united focus on i.s.i.l. ultimately what we're doing is liberating territory that is inside syria. we want syrians from the local area to liberate their own territory. the fundamental premise of this campaign against i.s.i.l, at least in iraq and syria, it's a global campaign, but in the iraq and syria component is locally based forces to hold ground once i.s.i.l is gone. you look for example what we've done the anbar province, it's the same premise in syria. so as we begin to move south towards raqqa, the forces we want as a vanguard of that force are locally-based arab forces who know the terrain and territory. we have a number of them already signed up. we have the training platforms ready to go. this is all being done as we speak. so i think you will see initial movement toward raqqa fairly soon and i'm not going to get too far ahead of our military colleagues as they put this

together, but we have to move on raqqa soon and fast, but we have to move on it in a very deliberate and smart way, and that will require constant engagement with all our partners, many of whom, of course, do have divergent opinions and viewpoints. >> sreenivasan: brett mcgurk, thanks for joining us. >> thank you so much. >> woodruff: stay with us, coming up on the newshour: two men give their personal advice on staying out of jail. and the curse is broken. the chicago cubs celebrate their first world series championship in 108 years. but first, how is the presidential campaign affecting donald trump's business empire and the brand that is so central to it? our economics correspondent paul solman has the story. it's part of his weekly series, "making sense."

>> reporter: from the get-go, donald trump the candidate has pushed donald trump the brand. >> we have trump steaks. and by the way if you want to take one, we'll charge you $50 a steak! it's called the jewel of palm beach. i've had it for many years and it's the magazine. it's great. anybody want to... here. take one. >> reporter: but it's not so much products trump's been hyping as his locations, locations and locations. >> a lot of people think this will be one of the greatest par three anywhere in the world. it's 800 acres in the middle of miami. it's been a tremendous success. this is the most coveted piece of real estate in washington, d.c. >> reporter: coveted. that had been the mark of a trump-branded property. >> if you were looking for an apartment, is this place okay for you? >> reporter: mmm, hmm, yeah. >> how about, how about this place? with the big trump on it? >> reporter: brand consultant

robert passikoff has studied donald trump for decades. >> he was a human brand, he was an icon for the good life. people aspire to luxury. they aspire to glamour. they aspire to money, the great brands imbue what would just be a, a product with real, real values that people aspire to. >> reporter: for which they've been willing to pony up a premium: 30% for condos and hotel rooms. >> you and i could have built the building, and it could've been a wonderfully luxurious building, and we could get $1,000 dollars a square foot for our apartments. but if we put the trump name on it, we could get $1,300 or more for it. >> reporter: the value of trump's brand going forward was actually a matter of public dispute before the campaign. he claimed it was worth $3.3

billion. forbes magazine put the total at just $125 million. so what is the human brand known as trump really worth? one recent hint: the latest jewel in the crown, washington, d.c.'s old post office building, now a deluxe hotel, which the trumps debuted just last week. >> here is to years and years of love and happiness and everything else. >> reporter: inside: love and happiness. outside: not so much. >> the people united will never be defeated! >> reporter: more ominous for the trump brand, rooms expected to fetch $700 or more a night have been advertised for $400 and were still going empty when rival hotels were fully booked. and in trump's business home base, new york city, what i like to call anecdata suggests a similar trend. >> we're right across from the trump international hotel. >> reporter: how many of you are

more likely to buy a trump product or go to the trump hotel, now. less likely? >> i would be less inclined now, given the things that have come out over the course of this campaign. >> less likely as well. >> reporter: less likely. >> absolutely. you don't want to give someone business that kind of treats people that way. >> i never buy a trump product but i been in the trump international hotel. >> reporter: would you go there again? >> not any more. >> i buy labels. but not trump. no longer. >> i'm not buying no trump products. >> reporter: why not? >> because he's an idiot. >> reporter: of course this is true blue midtown manhattan, not exactly a bastion of trump support. on the other hand, liberal enclaves are where so many trump properties sit. and visits are demonstrably down at almost all of them says sarah spagnolo of mobile app firm foursquare, which tracks foot traffic electronically. >> fewer people are going to his properties since he announced

his campaign. >> reporter: this is actual data, from some 50 million monthly users of the app... >> you know i'm automatically attracted to beautiful-- i just start kissing them. it's like a magnet. >> reporter: ...gathered before the access hollywood tape surfaced. >> when you look at the 15 months before trump announced his candidacy in june of 2015, as compared to the 15 months following that announcement, there's been a drop in absolute visits of 17% percent. and when you look at women in particular, there's been a drop of 21% percent. and, we feel rather confident that the decreases that we're seeing in foot traffic are likely to be correlated with revenue. >> reporter: we did find one new trump consumer. >> i buy his hat, i buy his t- shirt, i buy everything. >> reporter: and when we asked donald trump, jr. for his appraisal, he pooh-poohed the notion of brand depreciation. >> people are gonna react, they're gonna overreact, they're gonna do what it takes to often times to fill a sort of p.c. niche. i think in the long run, it's not going to change anything for us.

>> reporter: and given the fervency of trump support elsewhere, it's impossible to know otherwise. >> there's aspects of this that could be great. we're not doing this to leverage business. you know? when my father did this, he's like, "could be good, could be bad, i don't know." but in the end, none of that matters, because what matters is making sure we fix the country. i mean, that's, that's the bigger message. >> reporter: but neela richardson, chief economist at real estate firm redfin, claims the brand has become a clear and present danger. >> before trump became the republican nominee, in 2015, there was definitely a premium. after trump became the republican nominee, that premium disappeared. it was like, there was nothing special at all about having a trump-branded condo. >> reporter: as a result, says richardson, sellers are no longer touting the trump name. >> after that brand took a hit,

and there was less good buyer sentiment towards the brand, there was this big drop-off in that use of the trump name. and so, for condos that are currently listed, far fewer of them actually use that trump name in the listing. >> reporter: in fact, in manhattan there's even evidence that the trump brand is becoming a liability. according to streeteasy.com, sales of trump-branded condos dropped more than 26% in the past year, a period when the overall market was up. and at trump international and trump place, more condos were de-listed this year than last. film and tv producer linda gottlieb lives in trump place. >> when you think of trump, if you think luxury, beauty, well- built buildings, then of course the brand is worth something. but if you think of trump and you think of racist, misogynist, lying, anti-immigrant, what did i leave out? then the brand is certainly worth a lot less.

>> reporter: trump place is a complex of seven buildings, condos and apartments, that trump helped develop, but doesn't own. recently, gottlieb, who's lived here for four years, started a petition to remove his name from the rental buildings. 500 of her neighbors have already signed. >> mr. trump can put his name on steaks and wine bottles and neck ties. and i don't have to buy those things. but i do have to come into my home every day, and i do have to see his name. >> reporter: but she won't have to see his name as much as she used to: the landlord is replacing the trump-named doormats and building staff uniforms. >> i'm embarrassed to tell a taxi driver where i live, i'm embarrassed to have my kids come. people say you, you live in a trump building? how can you feel good about this being your home? >> reporter: robert passikoff thinks even the trumps are now distancing themselves from the all-too-human brand. >> the new hotel chain that trump, in fact, does own is

going under a name other than trump... >> reporter: scion. >> ...scion. they're hoping that they'll sneak this one by as something that millennials will come to. >> reporter: nothing sneaky about it, says donald trump jr., a key executive of the trump organization and indeed the" scion" of the family. >> we wanted to make sure that we could actually take advantage of some of these great four star properties that are luxury that are more catered to perhaps a millennial crowd than what you've seen whether it's chicago, whether it's d.c., you know, these opulent, very luxury hotels. so we've been working on that for years. >> reporter: and in any case, he insists, his father's controversial campaign will have little effect on the family brand. >> i think his brand has been around, he's been a relatively controversial guy for decades. uh, you know, i, i think that continues. i mean, there's some people that may be affected by it, and there's others that you pick up, you know? in the end, it's probably, you know, net neutral, uh, and doesn't really change much. but we'll see! >> reporter: reporting from branded trump properties up and down the east coast, this is

economics correspondent paul solman. >> woodruff: online, the election has helped reveal that a lot of voters are angry about america's economic challenges. but how grounded is that anger in facts? test your knowledge at pbs.org/newshour. >> sreenivasan: next to another in our "brief but spectacular" series, where we hear from interesting people about their passions. tonight, vaughn brown and ivan mayo, who were both incarcerated as teenagers at rikers island. now in their early 20s, they're part of the getting out and staying out re-entry program, based in east harlem. >> everyday you wake up while you're incarcerated you think about that one day that you got locked up. if i would have done things differently 40 minutes, if i would have decided that you know what to stay home how much different my life could be and

would be now. once you start doing grown man time, it's grown man business. there's a lot of things you gotta do to keep yourself safe occupied and just get home in one piece. i got involved with the wrong crowd. and that's not an excuse for the bad decisions that i made. march 3, 2011 i got arrested for attempt robbery in the second degree. >> when i was 13 i was incarcerated. i never really took things serious. i always thought things was a joke until reality really hit me. >> my first day on rikers island, it was kind of like, "i'm actually locked up. i can't believe that i'm locked up." you just want to like wake up and it all be a dream >> i felt like my life was over. i felt like there was no coming back. >> you spent 13-20 in the system?

>> yeah, that bothers me a lot, to because i never really had a childhood and the way i act now is how i would have act if i was younger. >> i got into a few fights and a lot of it was back to back. if someone seen that this person did something and you did nothing about it then you open the door for everyone. and eventually they sent me to the box for about four months. >> what is the box? >> solitary confinement, basically. you're surrounded by your thoughts. everything you did, everything you wanted to do, what you could of did better. after that, that i decided that whenever i get out of jail i'm never coming back. >> i always tell myself i'm not going back and i'm always stick to that i will never go back to prison. it's not a place for anybody it's not a place i wouldn't wish it on my worst enemy. i don't think it corrects you i think it makes you kind of wiser but it gets you a little angry at the same time. >> fortunately, for me when i came out of the box i went back to school while i was

incarcerated. this year i read about 70 plus books. social psychology, the foundation of social work practice just to name a few. >> and you like cooking is that right? >> oh yeah, of course! i'm a chef. mr. chef >> what do you make? >> on occasional times i probably make salad. everybody asks me they wake me up out of my sleep and say yo, make some salad. i'm like i can do that. >> with being branded a felon you're denied employment, housing, and education in a lot of ways. and for a lot of people the reason why they turn back to crime is because if i'm denied all this people now feel like they have limited options. at that point it's now easy for a person to say you know what i'm sticking with what i'm already comfortable with anyway. >> it do bother me when people do realize that i been in jail and they're like oh you missed this you missed this type of event this event and it bothers me because i always wanted to be a part of stuff. how they say you trip you fall you gotta get back up or whatever? i guess i tripped for a long time man.

had to get back up on my feet. my name is ivan mayo. >> my name is vaughn brown. >> this is my brief but spectacular take. >> on getting out and staying out of jail. >> woodruff: you can watch additional brief but spectacular series on our website, pbs.org/newshour/brief. >> sreenivasan: was there any other way for this world series to end, other than with an epic finish? two of the league's oldest teams, the chicago cubs and the cleveland indians, were both eager to make history and ready to end decades of frustration as they battled to the end. the series finally ended with a stunning roller-coaster ride in game seven. >> the cubs win the world series! >> sreenivasan: after more than a century of frustration, fandom and futility, the cubs celebrated in cleveland. they became the first baseball team since 1979 to win the

championship on the road after coming back from a three game to one deficit. the game lasted more than four and a half hours, including a rain delay, before finally ending in the tenth inning. players raced around the field, and celebrated in the locker room. center fielder dexter fowler hit a home run to start the game. >> i cried. i cried like a little kid. you know it hasn't been done in a century and some. so to be a part of this is something special. >> sreenivasan: fans young and old gathered in the streets outside wrigley field, even writing names of loved ones on the outside wall of the ballpark, and they celebrated throughout the city. >> i've been waiting for a long time. 76-years-old. i couldn't wait to finally get a championship. and they did for me tonight! finally! >> you could have a heart attack! >> they deserve it, this is the best team we've had in years. >> sreenivasan: the cubs jumped

out early and kept building their lead, getting runs against the best pitching squad of the post-season. by the fifth inning, they were up five to one. but then the cubs pulled their starting pitcher for another ace, jon lester. he threw a wild pitch that led to two runs, narrowing the gap. and in the eighth inning, this happened... the game was tied. after a rain delay, the cubs scored the winning runs in the tenth. suddenly, the so-called curses of past cub lore were gone. an idea that had crept back into some players during the game. >> i gotta be honest. when they came back in the eighth, it was on my mind a little bit. >> sreenivasan: cubs manager joe maddon said it was time to end the talk of curses. >> i love tradition, i think tradition is worth time, mentally, tradition is worth being upheld but curses and superstitions are not. so it's really great for entire cub-dom to get beyond that

moment and continue to move forward now based on the young players we have in this organization we have an opportunity to be good for a long time. >> sreenivasan: for cleveland, whose fans have been waiting for a title for so long, it was a painful loss. but the underdog indians never gave up. >> it's going to hurt, it hurts because we care, but they need to walk with their head held high because they left nothing on the field and that's all the things we ever ask them to do, they tried until there was nothing left. >> sreenivasan: the cubs were greeted in the early hours of the day in chicago. tomorrow, there will be a big parade. some perspective on this moment, from a longtime sportstwriter.

lester munson is a chicago native who has covered sports for upwards of two decades. he is a senior writer for espn and joins us tonight from chicago. where did you watch the game last night? >> i watched the game at home with my wife. we had a great time. we stayed up late and we loved every minute of it. >> sreenivasan: there had to be a few minutes you didn't love, about the eighth inning or. >> so the eighth inning was a killer. if you are a lifetime cub fan, as i am, when davis hit that home run, you had that sinking feeling that we have had so many times as cub fans, you thought, oh, no, it's happening again, we're going to have another tragedy. but then this team rallied after the rain delay, a glorious ending after that temporary setback. >> sreenivasan: we don't do sports mucho on the "newshour". every once in a while we announce the winner of the world series or the super bowl, but why is this win so important for the city of chicago?

>> it was rtpoant for the city of chicago because of its timing. we are in a time of trouble and turmoil here in chicago. the political leadership is inept. the school system is in financial trouble. we have a murder rate that is unacceptable. there is more trouble than any city should have, and then along comes this joyous event, something that everybody can enjoy, something that everybody can participate in, and it was a bit of a surprise. the cubs have not been successful over the decades, although you could see this coming. nevertheless, it was a wonderful surprise at a great time in the history of this city. >> sreenivasan: put this in perspective. we heard about the 108-year drought of this event, but this is the essence of a cubs fan is to be a guy who always roots for the losing team, the loveable loser sometimes. >> there's no question about that. it is such a wonderful experience to go to wrigley

field just to be there on the nice evening or on a sunny afternoon is an experience all unto itself. winning was never really necessary for cub fans. we packed the venue even though the team was mediocre, but beginning last year, it became apparent that this was a different kind of a cub team. the other cub teams would have collapsed last night in the eighth inning. this team, instead of collapsing, rallied and won a glorious comi championship for r city. >> sreenivasan: and the way this happened literally game seven of the world series, on the road, coming back from a three-game deficit, so many different layers of odds stacked against this squad. >> everything seemed to be going wrong, and then, finally, sunday night, the cubs put on a terrific demonstration of what they have been doing all year. they began the three-game winning streak.

but, as you suggest, in cleveland, in front of cleveland fans, with everything on the line, it could have been a tragedy, but there is something about this team, they have a joy in what they do. they are very good at what they do, and they did it brilliantly last night. >> sreenivasan: what's the mood you get on the street? even in the past couple of weeks, people have been displaying their chicago roots around the country where they are. >> here on the streets of chicago, you see w flags everywhere. the cub flag that shows a w for a winning team, it's on boats in the chicago river, it's on cars in the streets, it's in the windows of office buildings, it's on the gates of residential buildings, you see it everywhere, and you can see that everybody is participating in this great event, even sox fans who might be reluctant to join the celebration are in the middle of it now, there is

nothing they can do. >> sreenivasan: does this change the element of the identity of being a chicago cubs fan? you're just another team that's won the world series. you don't have that long streak going for you, the thing to hate. >> i can feel a change among cubs fans during the end of the season and certainly during the playoffs. instead of just going and enjoying the game, all of a sudden we're going to games and we are expecting to win. we are expecting our team to do heroic and dramatic things, and the reason we were expecting that is they kept doing it again and again and again. even the players batting at the end of the lineup came through with clutch hits, a grand slam home run by miguel monteiro, grand slam home run which by adn russell. the things they're doing have brought a whole new attitude and approach to the cub nation.

>> sreenivasan: lester munson joining us from chicago. cngratulations on the win. >> thank you. >> woodruff: now, here's your invitation to join us tuesday night for our live election results special right here on pbs. election day 2016, the historic end to a long campaign. who will voters elect as the next president of the united states? which party will control congress? what else will we learn from the voters? join pbs "newshour" for special election night coverage analysis you won't find anywhere else. tuesday november 8 starting at 8:00, 7:00 central only on pbs. >> sreenivasan: and that's the newshour for tonight. on friday we talk to voters in the key swing state of pennsylvania about how they see the integrity of the election. i'm hari sreenivasan. >> woodruff: and i'm judy

woodruff. join us online, and again here tomorrow evening with mark shields and david brooks. for all of us at the pbs newshour, thank you and good night. >> major funding for the pbs newshour has been provided by: >> lincoln financial-- committed to helping you take charge of your financial future. >> the lemelson foundation. committed to improving lives through invention. in the u.s. and developing countries. on the web at lemelson.org. >> and with the ongoing support of these institutions >> this program was made possible by the corporation for public broadcasting. and by contributions to your pbs station from viewers like you. thank you.

captioning sponsored by newshour productions, llc captioned by media access group at wgbh access.wgbh.org

>> announcer: this is "nightly business report" with tyler mathisen and sue herera. the last big number. the final employment report before the election comes out tomorrow. what to expect, and what it means for the economy and the vote. long losing streak. the s&p 500 falls for the eighth straight day, something it hasn't done since the financial crisis. just a hiccup or something more? >> packing your home. how seemingly harmless devices in your living room or kitchen could open the door to cyber attacks. those stories and more tonight on "nightly business report" for thursday, november 3rd. good evening, everyone, and welcome. tomorrow both wall street and main street will get one last look before election