next, on kqed news room, libby schaaf. >> lessons from the election, what impact the spending had and which issues are gaining the momentum. plus, the importance of giving back. a profile of the man who founded the tech museum humanitarian award. >> tech companies are becoming active in giving back as a symbol of what is right to do with technology. ♪ ♪ ♪

good evening, and welcome to kqed news room, i'm thai vu. this week, a decisive victory, libby schaaf won in the polls with more than 60% of the vote. the mayor-elect is a native, and endorsed by mayor brown. >> i know that libby schaaf will be a great mayor, and that is why i'm here. >> scott schafer talked earlier with libby çóschaaf. >> libby schaaf, welcome and congratulations. >> thank you so much. >> did you come here on your fire-breathing snail, by the way? >> no, i left the snail back in oakland where it belongs. >> hard to get over the bridge. >> what do you think the voters

were looking for? what did they see in you when they didn't see in the incumbent, mayor quan. what are they looking for? >> you know i think they're looking for somebody who takes it to the next level and provides honest and clear indications about what is happening in oakland city government and what we need to do to solve some of our problems and lift up some of our greatness. >> what are the priorities? >> number one is safety, something that oakland has struggled with for a long time. it is the most basic service that people deserve. oaklanders need to feel confident that a cop will come when they fall. they need to feel like their city is safe and we need to make sure the rest of the world sees oakland as a safe, vibrant city. >> it is so basic, that feeling of safety. why is it so difficult to deliver? is it just a shortage of police officers? >> you know, public safety has been a problem in oakland my

whole life. as you know i'm born and raised here in oakland all of my life. it is not a new struggle for oakland. but we now have examples of cities that are incredibly safer. los angeles is a great example for me, 81% reduction in crime. that is what for oakland. >> how do you think you will adapt? how will go about that? does the city need a new police chief, for example? >> i'm a big believer in pro active problem-solving policing, and data, and recognizing that policing is not the totality of the equation. we have to invest in prevention programs. i'm a supporter of the cease-fire approach. we have to approach the root causes of the crime. that is jobs, better wages and particularly for me better outcomes for all of oakland's children. >> we see here in san francisco a real boom in economy with tech, in particular. the down side is affordability,

people are being forced out of san francisco and many are going to oakland where housing prices are going up, as well. how will you deal with that balance of keeping a middle class, a vibrant middle class, artists who don't have a lot of the money, but are such an important part of the city? >> i'm so excited about growing oakland, revitalizing it, and adding new ideas, but not at the risk of selling our soul. >> what does that mean? >> that is secret dna that makes oakland, oakland. the artists, blue collar workers and jobs. >> san francisco wanted to do that but so many people fear it is losing. >> but our advantage is we're physically twice the size of san francisco and starting out with half the population. the other mistake that san francisco made is we're going to be much more aggressive about building new housing so that we can relieve that pressure on our

existing housing stock. we have got to stabilize housing prices and use creative policies that allow affordability to be created where people are already living as opposed to so much focus on building new affordable buildings. >> you got a big endorsement in the final weeks of the campaign from someone you used to work for, jerry brown, you used to work for him as mayor. what advice did you get from him? what did you learn from him? >> you know, i learned that you have to prioritize, that you can't be all things to all people, that the mayor needs to set priorities and move the organization around in executing the priorities. >> what do you think that you won't be able to do that people want you to do -- >> many, many things. >> like -- >> well, i will address all the quality of life issues but my focus as mayor will be on public safety. i'm going to hire an incredible

city administrator. and that individual will be responsible and those department heads are responsible for providing excellent service in all areas of the city. one of my priorities is going to be to retool service delivery and inject an accountability and transparency system in the city of oakland that hopefully will benefit everybody's agenda. >> there is a sense among some who live in oakland that the basic of city services just haven't been there, whether it is you know, cleaning the streets, paving the streets, how big a concern of yours is that going to be? >> it was a big priority in my campaign. i talked a lot about changing the way we deliver services because our city has got to look cleaner. it does not look -- the way it deserves to look, because we know oakland is so beautiful, full of great architecture, full of natural beauty with the lake in the middle of our city. we have a lot of great parks

that need to be cleaned and not have graffiti on their structures. that is incredibly important. and we need to change the way we deliver services and hold city workers accountable but also involve city workers in changing the system so that we see better results. >> just seconds left, how will you evaluate the job you did in your first four years. >> i believe in having metrics and data and measuring performance and having the stakeholders to measure what the goals are going to come. >> all right, libby schaaf, congratulations. >> thank you so much, i appreciate being here. and turning to other election news, with most ballots counted we look at themes. in local races voters bucked big spending passing a soda tax in berkeley and rejecting capital. but with the health care

propositions 45 and 46, joining me for analysis are daniel newman, co-founder of map life a non-political organization that studies political spending. professor cory cook, and carla maninucci, daniel, let me begin with you, a lot of money was thrown around in this election. who were some of the big spenders and what impact did it have? >> so on proposition 45 and 46, you had health insurance companies spending big no, kaiser permanente -- >> 45 is the measure that would have given the insurance commissioner additional powers? >> exactly, to regulate health insurance rates and that is why the health insurance companies did not want it. and prop 46, $50 million raised on the no side, by medical malpractice insurance companies. >> and what about the soda tax? the beverage association pumped a lot of money into that.

you know -- this is huge, and this was an issue where california was going to be a trend-setter. and berkeley has been a trend-setter in this. there was a lot at stake for the soda companies and for business who really fought it in san francisco and i think managed to put it down here, berkeley was a different situation. >> they did get 50% of the vote, so while it was defeated the requirement was a two third's vote. even though big soda spent a lot of money the fact that voters in san francisco voted on the tax, that doesn't always happen. it is a significant result even though it was ultimately not successful. >> and berkeley is the first city in the nation to successfully do this despite 30 other similar measures in the nation that failed. what made the difference in this case? >> well, a couple of things, the supporters, berkeley framed it as big soda.

berkeley has really strong local transparency laws. so on every mailer and ad it said that it was backed by the beverage companies and had the total dollars that they spent. >> i think this was the difference. in a lot of these races whether they were legislative or ballot measure the transparency is just not there. people are very confused. they're watching the money out there. look, prop one and two is an example. i mean, you saw some tech money come in there. shawn parker, one of the big tech billionaires came in with a million dollars in support of prop 1. >> and how many people do you think knew that? >> yeah, that is exactly right. on the legislative races we saw for instance in the east bay race with catherine baker and tim cervante, you had one rich -- charles munger coming in for baker. the voters are very confused about this kind of thing.

>> speaking of races, the state school superintendent race, the south bay, for congress. >> the consequence of the top two primary system, relatively new here in california. you have two democrats running against each other. honda and conna, big spending race for both of them. requiring both candidates to be dependent on that money. >> what you saw there was two democrats really cutting each other up. that was sort of another trend out of this election. it was a nasty race right down to the final minutes today. where you had mike honda announcing his victory, but really slamming the corporate billionaires in silicon valley which he represents. that is a place where democrats go for money. it is going to be interesting to see the impact of that kind of attack as he won. >> and the superintendent's race, i mean, usually this is a pretty sleepy down dollar race,

a non-partisan election. at the top of the ticket, it is interesting, we are talking about spending in the governor's race. >> you know, the governor didn't spend much at all in terms of the election. so the down dog races got a lot of attention, i think the superintendent, three times the money spent in that race. sort of phenomenal. big groups, the teacher's association on one side, advocates of charter school in particular, opponents of teacher tenure on the other so loss of money on both sides. >> that was two democrats against each other. >> so what is the big message we can take away from all of this? does big money work? or does it depend on which city or issue? >> exactly, something like prop 45 or 6, it is like having a giant wall sized tv on one side saying no, no, no, voters are just going to go for the no. >> it depends on the context, we know, for example on ballot campaigns, the yes side doesn't

win more. in the arguments they use where the trump card arguments in politics, you can't trust politicians. they're trying to take your health care away and have the government run your health care. so the arguments they use were the traditional arguments. we know that they're inclined to vote no. if you can spend enough money, confuse them. get them off what the topic is, it is very easy -- >> sort of an example of how strange it all is is prop 48, first time indian gaming went down in california. and you know, i don't think there was any money spent on the no side of that. it was all on the yes side to help propel the indian gaming. people just didn't buy it. >> before we leave the issue of money we can't talk about money without talking about tom stire.

>> he is now the biggest single donor out there. he said he would do it all over again. said that it was an investment into making climate change an issue that is right in front and center in the public, whether he is successful or not particularly in the next presidential cycle i think that is what he is betting on. >> we're seeing some trends as well, emerge. the soda tax -- is this a harbinger of what is to come for sodas? and what about marijuana and some social issues? minimum wage for example? >> so marijuana is fascinating because if you look at the peer research that has been polling it for the last 50 years. for the first time three years ago the attitudes around the country changed. people said we should vote for it. we have seen the attitude change, now on the democratic side, democratic candidates are no longer being hurt for their position on marijuana.

they're no longer afraid. the prison industrial complex, they're no longer having to say we should just lock up criminals. that argument is not as powerful as it used to be. so democratic incumbents are no longer fearful of this issue. you see the democratic numbers tip forward. the real change is on the republican side. the libertarian strain, the attitudes -- >> we should say it passed in oregon, alaska, and the district of columbia. and they're setting their sights on california. >> it appears it will be on the ballot in 2016 in california. >> i think minimum wage is huge. we saw that pass this time. and once again, as you said, i mean, these are issues -- california tends to be a trend-setter in some of the issues, soda tax and so forth. this is another one to watch as we go forward again. and then another issue we saw

come out, the rise of the ethnic voters in california, there was not a lot of good news for republicans in california but this was good news for them. they picked up three seats in southern california, all asian women, first-time candidates. they really mind, the republicans did, mind that asian vote. and they're looking at the asian vote as being the key to the future here in california for them. >> so you think it is the next frontier as we head to 2016? >> i think so. because the asian population has been 75% democratic. that is starting to switch you know, getting more educated. their incomes are getting better. and we've seen in the kind of races we saw in southern california you have younger candidates. the republicans generally have now younger candidates, we saw it with neil cashkari, that is where the democrats have a

challenge in the next couple of cycles. >> and daniel, going back to berkeley, i know that you have studied this extensively. do you see it as really the first step in a trend that is going to roll across the country? we've seen other trends start in california. >> we have,ñr and there have be doz dozens of cities trying to pass the soda tax, and also advocates passing more transparent measures, citizens groups will be more successful. >> because we have had recycling start here in california. that has taken off. >> what is? curb modifications for wheelchair access. >> plastic bag bins? this is the state where big money also comes in and tries to shape out the electorate works. sometimes it does not always happen. >> all very interesting, always

good to have you on, daniel newman with map light and cory cook with the university of san francisco. well, next thursday, the tech museum of innovation in san jose will hold its 14th annual tech award. this year, the global humanitarian award, the driving force beyond the honor, as well as the first recipient with its namesake, here is spencer michaels. >> reporter: it was ten years ago when james morgan, the head of applied materials, the large silicon tech company won the humanitarian award. it is an honor he himself helped to create because as he says the valley needed to recognize the value of giving back. >> i grew up on a farm, small town in indiana. and so i have always been close to nature. so i have always had an interest

in that. didn't have time to pursue it up until probably the last 15 years. >> reporter: not everyone may have heard of it before, but applied materials is one of the giants of silicon valley. they make the machines that make the silicon computer chips that gave this valley its name. for 30 years, applied materials was run by james morgan. a problem-solving fixture in the high tech industry. but also in environmental philanthropist. the company was on the verge of bankruptcy. he stream lined the company and built applied materials into a $10 billion a year firm that today is going strong. now, chairman emeritus, morgan and his wife, former state senator becky morgan live in a stunning japanese-style house with an equally spectacular

garden a few miles from company headquarters. early on, morgan helped to shape company policy toward involvement. >> first i was at applied. we were just coming out of bankruptcy. really, the board and the management team agreed that we would set aside 1% of our pre-tax earnings for -- to give back to invest in the communities that we participated in. >> more than that, morgan got concerned about the environment where he spent a lot of leisure time. today, he works with the northern patternship which concentrates on working on the rivers and lakes north of lake tahoe, an area he and his wife visit frequently to ski and hike. >> he started seeing things in the northern sierra that we thought needed protecting.

when i heard there were 14th golf course going up and they didn't measure the water i became a little concerned. we went from there to bring five nonprofits together working on land preservation. water resources, protected lakes and meadows where we can hold water, which is crucial to california now. >> you purchase a land and maybe swap it with the forest service or put it into the forest service. you get an easement so that they go ahead and manage it in an intelligent way from a conservation viewpoint. >> whose job is it to do this protection? >> it takes a government, corporations, takes a community. takess -- educational institutions all with a common strategy.

>> individuals should help, i believe they can help. some of the parcels we're trying to save for instance are toolñ g to raise that kind of money from individuals. the government can only do the big pieces. >> reporter: at this point, she believes the environment needs all the help it can get. >> i think the attitude in washington, d.c. right now is anti-environment. at least in the house of representatives. and trying to kill the environmental protection act. and some of the other protections that we have had for our forests and our rivers. i'm troubled. >> reporter: despite the morgans' enthusiasm for the environment and community involvement getting big high tech companies whose main goals are innovation and profits to smell the roses and do their share is not always easy. >> i think that is the sad part of the silicon valley. they're beginning to shift, but there was a period there where there was really a focus, get

mine now -- may still have quite a bit of that. excitement of getting the dollar as opposed to building something. and you look back and to was really the reason we started the tech awards at the tech museum. >> so if i'm a humanitarian it is because i believe that the work each of us does in technology has the most value. when it benefits individuals that we may never ever meet. and if i'm global, i understand it is because there are more connections between us than we may ever know. >> we needed something that represented technology benefitting society. we had that, because we lost that in the '80s, and '90s in the valley. more of the tech companies are becoming active in giving back as a symbol of what is right to do with technology.

>> now with jim's involvement in applied materials much decreased and becky's political career behind her their first priority is a liveable, sustainable planet. a goal they are able to approach more actively than ever before. >> and joining me now for a look at what is coming up, scott schafer, hi, scott. you see president janet napolitano to ask the regents to approve an increase of about $600 the first year. we have had a tuition freeze over the past three years, why does she feel the need to do this now? >> well, of course there has been a freeze for three years that cut a lot out of the budget, hundreds of millions. i think she feels it is time to

grow, add classes, give professors and students a better sense of what it will take to get a four-year degree and how much it will cost. and also to maintain the financial aid for families who are not able to afford the full load. she feels it is time to do that. >> and how is governor brown reacted because he has all along adamantly opposed tuition hikes. >> he still is opposed to that, saying the increase in state funding is predicated on the tuition freezing. and the governor is a regent, but the board of regents seems likely to pass this. we'll see what the governor does. it seems some of the increase could be in jeopardy. >> and student groups are not thrilled. because the tuition is about 12,000 a year, a lot higher, double of eight years ago. >> in fairness, many people, i

forget the exact cost, it might be $150,000 a year for a household income. if you have less than that you will pay very little if not nothing in tuition. so there is a very hefty financial aid package. >> let's go back to elections for a minute. it is over, but still thousands of ballots to be counted. one race very close, david campos versus david chu in san francisco, has that been decided? >> yes, it has, finally, on thursday, david campos conceded. it was a bitter election, things got nasty. but david chu will go up to san francisco. they will have to figure out a way to heal the rift. it was very nasty. >> and on the small amount of time we have left, the mayor's race. >> there is a case of liccardo declaring victory, and there not

being a concession. over the weekend they're saying by sunday they will have all the votes counted. >> all right, we think. scott, thank you. and for all of kqed's news coverage, go to kqed.org. >> i'm scott schafer. thu thank you for joining us. and i'm thai vu. have a good night.

( panting ) go on, you can do it, sir. pullman: when the builders found this, they called the local police, who blew it o wh they read it was relevant to an old murder case. halford: how long was the trapdoor obscured? the builders reckon the false ceiling was put in sometime in the 50s. anytime after that, it would have been artexed over. oh, bloody hell, nfined space. doctor's orders. it's all right, brian. you don't have to come all the way up. you can watch from there. okay? yeah, yeah. oh, look at that! great big white fivers. are they real? they certainly are. real white fivers? yeah. where? come and have a look. refantastic.ivers? yeah, they're beautiful. look at them. you all right? careful, brian. oh, that's all right. it's just a psychological thing. i think she means mind where you put your-- gah!