>> male announcer: the following is a paid presentation for the wen healthy hair care system, brought to you by guthy renker. >> female announcer: what's got these crowds of people so excited? it's the hottest trend in hair that started in hollywood and has spread all around the world. wen hair care. millions of people are throwing out their shampoo and have started using wen, getting the healthiest, best-looking hair of their lives. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain

its color? most likely the problem isn't your hair. it's your shampoo. most lathering shampoos use harsh ingredients that can strip and damage your hair. >> female announcer: but wen is completely different. it contains a perfect blend of natural botanicals, herbs, and extracts, making your hair shinier, softer, and fuller after just one use. >> male announcer: wen takes the place of your shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner. this one bottle does it all. >> female announcer: everyone is talking about wen. >> male announcer: wen has won the allure 2014 readers' choice award. >> female announcer: top magazines and bloggers everywhere are recommending you stop using shampoo and start using wen. >> male announcer: wen has been used by your favorite stars in movies and on top tv shows. on today's show, you'll hear from some of the most beautiful women in the world, with all different hair types, and learn how wen rescued their hair. >> first shower, first application, it was heaven.

it was heaven. >> i could immediately feel how happy my hair was. it felt moisturized. it felt healthy and full of life. >> i don't think i have bad hair days anymore because i'm using wen. >> since i've been using wen, it's like the life has just been brought back into my hair. >> people are always asking me, "what are you using on your hair, because it looks so amazing." and i just tell them it's wen. >> female announcer: join chaz as he travels across the country, giving people hair rescues, transforming every hair type into beautiful, shiny, manageable wen hair. >> male announcer: watch as we put went to the test on two completely opposite hair types. and later, we see how wen stacks up against shampoo in retaining your color. the results are astonishing. >> female announcer: the new wen healthy hair care system now has everything you need to not only treat your hair but get any style you want. >> male announcer: and stay tuned to learn the new promo code that will save you 40%. >> female announcer: wen is the only thing that can change

everything for your hair. >> male announcer: brooke shields is one of the world's most iconic beauties. after spending her entire life in the spotlight, she discovered the solution for her hair when she tried wen. >> when i was filming "lipstick jungle," my hair got severely damaged from all the shampooing and heating and styling tools. it was dry and frizzy, stripped, and the color was faded. so i tried wen, and wow. what an immediate difference. and now i've been using nothing but the wen hair care system -- no other styling products or hair sprays. my hair is softer, shinier, with bounce and body and without fly-aways or frizzies. i saw such a transformation in my hair, i knew i had to help chaz spread the word about wen to you. wen is the only thing that can change everything for your hair. >> i developed wen because i got tired of what shampoo was doing to my clients' hair -- the stripping of their color, the

breaking down of their hair, the frizz. it's abuse to your hair. i knew i had to find a way to cleanse hair without the lather. i started in my garden, and i picked sage, rosemary, lavender, eucalyptus, did a potpourri mix in my kitchen, took it into my shower, cleansed my hair with it, light-bulb moment -- "oh, my gosh. this is amazing." it felt clean. it didn't feel stripped. it felt hydrated, and i thought, "wow! i'm onto something here." and that's when i went and started working with the lab. we're at a place that it's worldwide now, and i wonder, "why are you not using wen? what are you waiting for?" you see the beautiful wen hair. it's that simple to have beautiful, healthy, shiny hair. the thing i love about wen is you don't have to gamble, wondering, "am i gonna have a good hair day or a bad hair day?" every day is a great hair day with wen. >> male announcer: candice accola, star of "the vampire diaries", finally got the manageable, healthy hair she always wanted the very first

time she used wen. >> i'd heard about wen before. i'd seen it on tv. and i just didn't understand the concept of not shampooing your hair. so i was like, "there's no way. there is no way." so when i finally did use it, i could immediately feel how happy my hair was. it felt moisturized. it felt healthy and full of life. it moves. it has a lift. makes you want to do this a lot. [ chuckles ] that's what happy hair feels like -- it takes its natural shape, you know? my waves are fuller. they form so much easier. i don't have to force it, and i love it. >> wen works for everyone. and chaz has been going around the world to show you. no matter what type of hair or hair texture you have, where you live, how old you are, or what hair challenges you face, wen can solve your hair issues, and wen can work for you. and when the word got out that chaz was doing makeovers here in l.a., we couldn't believe the crowds that showed up.

>> female announcer: and chaz was joined by candice to show people how their hair could be rescued with one use of wen. [ cheers and applause ] >> have you ever seen your hair, honestly, look this good in your life? >> i'm in love with it. like, it's so beautiful. >> you can see the shine in there. you can see the bounce in there. you can see the body in there, girl. but guess what -- it gets better every day. look at your hair. what do you see? what's the difference? >> oh, it's so much fuller. i can actually see my highlights and everything. my hair feels so soft right now, and it's bouncy. it feels like this is how my hair is supposed to just be on its own. >> you have the hair that people spend all this time trying to create, so... >> that beachy look. >> yeah. >> it looks amazing. >> thank you. i love it. i love it. >> it's so shiny, and it's beautiful. >> glistens, huh? it glistens. >> i've been touching my hair all day. [ laughs ] because it feels so much softer than it usually does. if this is what i got on day one, i'm very curious to see what happens a couple months down the line. [ cheers and applause ]

>> look at this. have you felt it? >> i have not done -- oh. [ laughter ] >> i want to just wrap my hands in it and just leave it there because it's -- it's luxurious. it's smooth, it's soft, it's not heavy. >> has your hair ever felt like that with shampoo? >> oh, wow. it's so smooth. >> yeah. right? >> it just feels really bouncy and soft, and i think that's important with curly hair, so that's what's great about wen. >> look how much fuller and thicker it looks. look at that. >> yeah. >> i could see through it before. it's so much more rich. it's so much more vibrant. you look so much younger here. >> just feels, like, smooth and touchable, and great. [ cheers and applause ] >> male announcer: actress and model angie harmon was working on her hit tv show "rizolli & isles" when wen rescued her hair. >> the television show that i shoot at the moment, my character's signature look is very big and curly, and my hair

is not big and curly, normally. so we literally, every shot, have to go in with a curling iron and products and spray and all that. so after five years of that, my hair had suffered greatly, to say the least. chaz and wen were suggested to me, and i thought, "well, i mean, okay. it's -- i've tried everything else, so..." first shower, first application, my hair was soft and silky and shiny. it was heaven. all of a sudden, it was, "oh, my gosh. this actually works. oh, my gosh! it actually works!" and i got so excited. and i kept -- i could not keep my hands out of my hair. it not only worked, but it literally changed the dynamic of my hair. it reversed all the damage that we had done to it. and it's wonderful. >> so, what about you? does your hair need to be rescued? or do you just want your hair to look even more beautiful? then here's how you can try wen.

wen is the only thing that can change everything for your hair. >> female announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain its color? most likely the problem isn't your hair. it's your shampoo. >> male announcer: most lathering shampoos use harsh ingredients that can strip and damage your hair. but wen is completely different. it contains a perfect blend of natural botanicals, herbs, and extracts, making your hair shinier, softer, and fuller after just one use. >> female announcer: millions of people are getting the confidence that comes with the healthiest, best-looking hair of their lives because they switched to wen. >> it made my hair super-soft. it looks like i have a lot more hair than i do, and then it has the shine, too. >> i've never seen my hair look this nice before. it looks moisturized, looks healthy. so now my hair has a nice little boing to it. [ chuckles ] >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: it's a

worldwide phenomenon, recommended by top magazines and used by the stars of your favorite shows. now it's your turn. >> female announcer: the new wen healthy hair care system now has everything you need to not only treat your hair but get any style you want. so go ahead -- give up your shampoo now and call or go online and get started with wen sweet almond mint cleansing conditioner. >> male announcer: it takes the place of your shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner. this one bottle does it all, saving you time and money. >> female announcer: wen is proven to increase hair strength and manageability up to 70% after just one use. and 90% of users agree their hair was shinier, less frizzy, and had more bounce and body after using wen. and wen was clinically shown to significantly retain your color so it lasts longer. >> male announcer: you'll also receive the wen anti-frizz styling cream to control frizz and protect your hair from heated styling tools. and you'll get the new wen nourishing mousse. with the smart hold technology,

get any style you want whether you're drying naturally or blowing your hair out. you can move your hair and shake it, and it will go right back into place, but always stay touchably soft. >> female announcer: the wen healthy hair care system is a $150 value, but through this special introductory offer, it's available for only $49.95. >> male announcer: call or go online right now. use promo code wen40, and you'll receive an additional 40% off, so you'll pay only $29.95. >> female announcer: and it gets even better. chaz will give you his remoist intensive hair treatment. this is his signature salon treatment to nourish, hydrate, and boost your hair's strength and manageability. one treatment at chaz's salon would cost $50, but it's yours free while supplies last. >> male announcer: and we're not done yet. call in the next 18 minutes and you can get the wen travel kit free so you'll always have beautiful hair wherever you go. >> female announcer: the travel kit includes two travel-size bottles of cleansing conditioner along with the incredible replenishing treatment mist.

spray on this rejuvinating and moisturizing treatment any time, anywhere to instantly refresh your style. use it for a quick hair fix during the day or before going out at night to restore softness and bounce. >> male announcer: that's four free gifts just for trying wen. and there's one more bonus. order now, and we'll include the shipping absolutely free. >> female announcer: wen is backed by our 60-day money-back guarantee from trusted guthy renker. you can use wen for 60 days, and if your hair is not shinier, softer, and more touchable than ever, just send it back, even if the bottles are empty, for a full refund of the purchase price. >> male announcer: so call the number on your screen or go to trywen.com now and get the new wen healthy hair care system, including your free gifts and free shipping, a total value of over $200, for just $29.95. >> female announcer: wen is the only thing that can change everything for your hair. call or click right now. >> male announcer: ming-na wen from marvel's "agents of s.h.i.e.l.d." has been using wen since chaz first

created it. and the longer she uses it, her hair keeps getting better and better. >> because i've used wen for so many years, i mean, over a decade, the result is i have very shiny, luscious, thick hair, and i've become a walking billboard for wen. all my friends with all ethnic backgrounds love using it. my mother uses it. my kids use it. >> people are always asking me, "what are you using on your hair, because it looks so amazing." and i attribute it all to using only chaz dean's wen products. it saved my hair. >> and now chaz is going to do an incredible color demonstration he's never done before, and i think you'll be shocked how much of your color goes down the drain with shampoo. >> today, i have three girls that are blond, brunette, and redhead. we are going to lather up one side of their head with lathering shampoo.

we are gonna use wen on the other side of their head. we're gonna show you, after 10 times with wen, how much better that side of the hair is. >> because 10 times -- it's almost like an equivalent of, what -- two to three? yeah? two to three weeks of shampooing. >> none of these girls have ever used wen before. >> [ gasps ] >> the shampoo stripped the color out of the hair. you could see it on the towel. >> so the wen side, obviously, the color was more vibrant. it did not fade at all. looking at the shampoo side, i was just -- i felt so bad. i was like, "all that color just coming right off." >> money just going down the drain. >> pouring down the drain. >> okay. let's go see what happened to kate's hair. >> okay. >> because i know the amazing difference, but i want you guys to see. look how consistent it is from roots. on the wen side, it's become more vibrant. >> and healthier. i mean, it looks so soft and hydrated. >> and look at the shampooed side over here. look how faded, look how crispy it is, look how dry it is, look

how stripped it is. >> right. >> every time you lather up with shampoo, you're stripping your hair. so, does wen preserve your color? absolutely. >> right. >> does shampoo strip your color? absolutely. here we have sarah. you can see how frizzy, how washed-out the hair is, how stripped it is. show them the wen side. the wen side -- it looks like you went in and highlighted, which we did not do. even if you don't color your hair, all natural, subtle highlights will come alive in your hair because you're treating your hair, you're conditioning your hair, you're repairing your hair with wen every time you cleanse. remember, before, the ends that were scarecrow ends? >> mm-hmm. >> hold up your ends. >> i will hold up my ends. >> look at mine. remember i told you they were singing and dancing? are yours? i don't think so. mine are alive. >> yes. for brunettes, i feel like, you can get away with it more. but once you have the comparison, it's -- it's drastic. >> that's what happened when we lathered up 10 times. >> right. >> there's no richness, there's no life in here. there's no shine in there. stay there. look at that.

now look at the outside. now turn this way, my love. look at all the -- it's like a mirror. i mean, it is so reflective and gorgeous. >> and this is the sexy side, and this is not. >> not. >> and seriously, no more color down the drain. you want it in your hair. okay? >> female announcer: victoria's secret angel lindsay ellingson had her hair rescued by wen. >> i've been doing the victoria's secret fashion show for seven years now, and to create that fantasy of an angel, your hair has to go through a lot. but over time, it creates a lot of damage. my hair was so dull, it was dry. the life was taken out of it. i just needed to find a solution to repair my hair and to bring it back to life. i had the opportunity to meet the amazing chaz dean, and he taught me all about wen, so i decided to try it out. my hair is totally transformed. it's shinier, it's healthier. the life has been brought back into my hair. it's so amazing. and the best part about it is that i feel more confident, and i feel more beautiful.

because, especially as a model, hair is everything, and it has to look good. i've become a complete believer. i threw away all of my shampoos, and i'm never going back to shampoo ever. with wen, no matter how damaged your hair is, you can really turn back the clock. i'm proof of that. >> i wouldn't be here if i didn't believe in wen 100%, and i want you to know that the only thing i use on my hair is wen. and the only thing we use to style the hair of every person you see on today's show is wen. no tricks, no flat irons, no curling irons, and no hair spray. and no shampoo. so your hair really can look like this. your hair really can feel like this. just try wen one time, and you won't believe the difference in your hair. >> female announcer: millions of people are getting the confidence that comes with the healthiest, best-looking hair of their lives because they switched to wen. >> male announcer: now it's your turn. >> female announcer: the new wen healthy hair care system now has everything you need to not only

treat your hair but get any style you want. >> male announcer: so go ahead -- give up your shampoo now and call or go online and get started with wen sweet almond mint cleansing conditioner. you'll also receive the wen anti-frizz styling cream to control frizz and protect your hair from heated styling tools. and you'll get the new wen nourishing mousse. with the smart hold technology, get any style you want, whether you're drying naturally or blowing your hair out. >> female announcer: the wen healthy hair care system is a $150 value, but through this special introductory offer, it's available for only $49.95. >> male announcer: call or go online right now. use promo code wen40, and you'll receive an additional 40% off, so you'll pay only $29.95. >> female announcer: and it gets even better. chaz will give you his remoist intensive hair treatment. one treatment at chaz's salon would cost $50, but it's yours free while supplies last. >> male announcer: and we're not done yet. call in the next 12 minutes and you can get the wen travel kit free so you'll always have

beautiful hair wherever you go. that's four free gifts just for trying wen. and there's one more bonus. order now, and we'll include the shipping absolutely free. >> female announcer: wen is backed by our 60-day money-back guarantee from trusted guthy renker. >> male announcer: so call the number on your screen or go to trywen.com now and get the new wen healthy hair care system, including your free gifts and free shipping, a total value of over $200, for just $29.95. >> female announcer: wen is the only thing that can change everything for your hair. call or click right now. >> wen has been shown over and over again to work on all hair types and all different hairstyles. wen even works for completely opposite types of hair. just watch this. >> today, we have hailey with baby-fine blond hair, non-color-treated. and we have aeris, who has thick, coarse, color-treated curly hair. we are gonna use the same wen hair care system on both of them, and that's what we're here today to prove, is that no matter what hair type you have,

wen works for you. >> seeing is believing. this shine is so unbelievable. and she had very coarse, dry hair. and hailey had that fine baby hair. >> this doesn't happen with shampoo. >> no. >> you cannot run your fingers through it. aeris, has your hair ever felt smooth and silky and hydrated with any lathering shampoo? >> not ever. >> ever, in your life. >> and i've used every kind of shampoo. >> full bottles of empty promises, right? >> [ laughing ] yes. >> hailey, you've never used wen, right? you should just touch your hair, because it's an experience. >> oh, my gosh. it's so nice. >> so, today, we're proving that wen works on all hair types -- the same cleansing conditioner, completely different hair types. >> this is the result. ta-da! >> now, remember what hailey's hair looked like at the beginning of the demo? her hair was dry, it was frizzy, she was staticky. her color looks so much more rich, so much more vibrant.

her hair came alive. and on the other end of the spectrum, we have aeris, whose hair was dry, coarse, unruly, and really dehydrated. her hair is hydrated now. her color is more vibrant. her curls are more bouncy. they're more springy. her hair has come alive. so no matter what your hair type, no matter what your hair texture, no matter what your ethnic background, wen will also work for you. >> male announcer: rochelle aytes from tv's "mistresses" has been using wen for 10 years, and with wen, her hair looks fantastic with any style she wants. >> the first time i tried this wen product, there was an immediate difference. i was able to comb straight through my hair, and it felt soft, it felt silky, and very smooth. over time, my hair has gotten so much stronger, it has gotten so much fuller, longer. if i want it curly, it gives me that shiny, defined curl, and if i want it straight, i can blow it out so easily, and it's just full of volume and body.

it is great to have confidence in the way your hair looks, and i don't think i have bad hair days anymore because i'm using wen. >> now, we all know miami is known for its heat and humidity, which can cause a lot of hairstyles to frizz out. but wen is proven to reduce frizz and can help keep your hair sleek and soft but without losing volume, body, or shine. so here's what happened when chaz and rochelle aytes showed everyone how to beat the heat and humidity in miami with some wen-overs. [ cheers and applause ] >> and it's so silky. >> seriously, this is beautiful. >> i couldn't have done this before. i could not. >> wen eliminated all my frizz, but i still have body and movement. i'm definitely happy with my hair today, for sure. >> ooh, she likes it. let me see. oh, that color's nice on you. >> oh, that would be nice. >> uh-oh. you just created a monster. >> the stylist, he just put a little bit of product, and already, i could feel his fingers just, like, gliding

through my hair, and it was awesome. >> i cannot believe how soft her hair -- i mean, i created the product, and i'm, like, blown away. >> exactly. prove that even someone with this type of hair, that's thick and voluminous, can use this product. >> it feels so good. do you want to reach in and touch it? [ laughter ] >> how do you like it? >> i love it. before, it was sticky. now it's sassy. [ laughter ] it feels like hair that has never been color-processed. it was, like, "oh! that's what my hair is supposed to look like." [ laughs ] >> look at this. so now do you realize you can get bouncy, shiny, beautiful hair without abusing your hair? >> the products are phenomenal. i'm in love. >> she's in love. >> so, now, using wen, i can definitely run my hands through the curls. i'm extremely happy. >> do you think we may have changed your life today? because look at that. look at that bounce, that body, that shine, girl. >> i'll never go back to shampoo and conditioner, because now i have it all in one. you know how i feel? >> how? >> i feel hot. >> ooh!

[ cheers and applause ] >> once you give up regular shampoo and start using wen, you can get the beautiful, healthy, shiny, full hair you've always wanted. try wen just one time, and you won't believe the difference in your hair. and the more you use wen, the better your hair gets. my hair looks better now than when i was modeling in my teens. wen is the only thing that can change everything for your hair. >> female announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain its color? most likely the problem isn't your hair. it's your shampoo. >> male announcer: most lathering shampoos use harsh ingredients that can strip and damage your hair. but wen is completely different. it contains a perfect blend of natural botanicals, herbs, and extracts, making your hair shinier, softer, and fuller after just one use.

>> female announcer: millions of people are getting the confidence that comes with the healthiest, best-looking hair of their lives because they switched to wen. >> i haven't used anything but wen in 3 1/2 years. once i started using wen, i knew this is the best it could get. >> my hair has a tendency to be yellowing in this area, and since i've been using the wen for two years, my hair doesn't yellow at all. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: it's a worldwide phenomenon, recommended by top magazines and used by the stars of your favorite shows. now it's your turn. >> female announcer: the new wen healthy hair care system now has everything you need to not only treat your hair but get any style you want. so go ahead -- give up your shampoo now and call or go online and get started with wen sweet almond mint cleansing conditioner. >> male announcer: it takes the place of your shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner. this one bottle does it all, saving you time and money.

>> female announcer: wen is proven to increase hair strength and manageability up to 70% after just one use. and 90% of users agreed their hair was shinier, less frizzy, and had more bounce and body after using wen. and wen was clinically shown to significantly retain your color so it lasts longer. >> male announcer: you'll also receive the wen anti-frizz styling cream to control frizz and protect your hair from heated styling tools. and you'll get the new wen nourishing mousse. with the smart hold technology, get any style you want whether you're drying naturally or blowing your hair out. you can move your hair and shake it, and it will go right back into place, but always stay touchably soft. >> female announcer: the wen healthy hair care system is a $150 value, but through this special introductory offer, it's available for only $49.95. >> male announcer: call or go online right now. use promo code wen40, and you'll receive an additional 40% off, so you'll pay only $29.95. >> female announcer: and it gets even better. chaz will give you his remoist

intensive hair treatment. this is his signature salon treatment to nourish, hydrate, and boost your hair's strength and manageability. one treatment at chaz's salon would cost $50, but it's yours free while supplies last. >> male announcer: and we're not done yet. call in the next 6 minutes and you can get the wen travel kit free so you'll always have beautiful hair wherever you go. >> female announcer: the travel kit includes two travel-size bottles of cleansing conditioner along with the incredible replenishing treatment mist. spray on this rejuvinating and moisturizing treatment any time, anywhere to instantly refresh your style. use it for a quick hair fix during the day or before going out at night to restore softness and bounce. >> male announcer: that's four free gifts just for trying wen. and there's one more bonus. order now, and we'll include the shipping absolutely free. >> female announcer: wen is backed by our 60-day money-back guarantee from trusted guthy renker. you can use wen for 60 days, and if your hair is not shinier, softer, and more touchable than

ever, just send it back, even if the bottles are empty, for a full refund of the purchase price. >> male announcer: so call the number on your screen or go to trywen.com now and get the new wen healthy hair care system, including your free gifts and free shipping, a total value of over $200, for just $29.95. >> female announcer: wen is the only thing that can change everything for your hair. call or click right now. >> give up the lather, give up the weighing-down conditioners that you have to put in after the shampoo, and know that you're gonna have beautiful, healthy, shiny hair with wen. >> male announcer: the preceding was a paid presentation for the wen healthy hair care system, wen healthy hair care system, brought to you by guthy renker.

is a paid presentation for the bye bye foundation beautiful you collection

from it cosmetics by jamie kern lima. brought to you by guthy renker. imagine having skin that looks this beautiful, this flawless, without having to wear foundation. imagine a product that covers everything but looks and feels like you're wearing nothing. imagine one product that is clinically shown to make your skin younger-looking in just ten days and can make you look up to five years younger instantly. this life changing product is bye bye foundation, the first ever full coverage moisturizer from it cosmetics. it's proven skincare and full coverage, plus broad spectrum spf 50+ sunscreen all in one simple step. so say, "bye-bye, foundation," and, "hello, beautiful, flawless looking skin." it's your skin, but better. it gives you everything. it gives you the skincare, it gives you the coverage, it gives you your most beautiful face. it's makeup, it's skincare, it's everything all in one, and it's the best thing i've ever used. i just look flawless

instead of like i have a lot of makeup on. it feels silky, light, like nothing's there. it just feels like i'm not wearing anything on my face. it makes my skin look absolutely flawless, it covers up everything, and it evens out my skin tone. there's nothing out there that i have found that has given me what it cosmetics has. and that is for people not to tell me, "i love your makeup," but, "i love your skin." with one step, one product, i get everything i need, and in seconds i can have flawless, beautiful looking skin and that's something i've never been able to do. (female narrator) it cosmetics' innovations made news on the today show in the new york times and the wall street journal, and it's been featured in allure, instyle, brides, marie claire, people, woman's day, family circle, and cosmopolitan. the bye bye foundation beautiful you collection was developed by jamie kern lima. as a tv news anchor, jamie struggled for years with her own skin issues, unable to find makeup that gave her the coverage and the natural look she wanted.

so jamie dedicated her life to creating real solutions. she worked with plastic surgeons and dermatologists, and she founded it cosmetics, which stands for innovative technology. she created clinically shown, anti-aging, skin loving products that give you the power to look and feel your most beautiful. watch this. hi, i'm jamie. when you see my skin right now, you might not know i suffer from acne and redness, i have hyperpigmentation all across my cheeks, which is so hard to cover. but what's truly amazing is right now i don't have on any foundation or concealer at all on my skin. i'm wearing one life changing product that's unlike anything you've ever seen before and i'm so excited to share it with you. this is my skin. i've suffered from rosacea and really, really sensitive skin for more than a decade. and i used to spend hours every single day applying heavy foundations hoping they would cover. i tried foundation after foundation,

and they either wouldn't cover or they'd be so thick they would cake and crease and crack and make me look older. that makeup would irritate my skin and clog my pores, so then my skin would get worse, so then i'd apply even more. i knew there had to be something better, so i worked with plastic surgeons and dermatologists and i created it cosmetics. i wanted to create a product so superior that it does the work for you and it's designed to give you your most beautiful skin. this is bye bye foundation. it's our revolutionary full coverage moisturizer. it's not a foundation with a little bit of skincare thrown in. it's not skincare with just a tint of color. it's something entirely new. it's a skin loving, anti-aging moisturizer that's clinically shown to make your skin look better even after you take it off. plus, it has your full coverage and your spf all in one simple step. it's truly unlike anything that's ever been done before. it can cover absolutely everything, but it looks and feels like you're wearing nothing.

and it's so skin loving you can even sleep in it. bye bye foundation will change your life and can truly reveal your most beautiful skin. i'm jamie kern lima, and i believe great makeup can give you great skin. and this is it. (female narrator) bye bye foundation is a completely new concept in cosmetics. it takes the place of your moisturizer, your anti-aging skincare, your spf, and foundation all in one. it's as easy as applying a moisturizer and it's so skin loving, you can sleep in it. the secret is 3d skin flex technology. it targets your skin issues on three levels to help correct, perfect, and protect your skin, all at the same time. on today's show, join actress and host of "the biggest loser," alison sweeney to hear jamie's story of how she developed bye bye foundation. you'll hear from women just like you who've had their lives changed by bye bye foundation. you'll see amazing demonstrations that put it to the test, and you'll see a shocking revelation

from our studio audience. and, ali, we're gonna do something that has never, ever, ever been seen on television before. are you guys ready? -yes! -okay. (female narrator) stay tuned to see how you can have beautiful, flawless looking skin at any age without having to wear foundation with the bye bye foundation beautiful you collection. would you like to have skin that looks beautiful and flawless every single day without foundation? i know i do. i want beautiful, younger looking skin, and i want coverage that doesn't look or feel like makeup. but now i can get perfect coverage that's actually good for my skin in just seconds. plus, i get my skincare and spf all in one. bye bye foundation is the first ever full coverage moisturizer from it cosmetics, developed by jamie kern lima, and we're gonna meet her and hear more about her inspirational story right now. (applause, cheering)

-hi. -hi. hi! (cheering) (alison) jamie, i am so excited to be here with you. i can't even tell you, this is so fun for me. i am so excited, too. i'm so excited about bye bye foundation. i'm so excited about this. jamie, bye bye foundation is something that's pretty much never been done before, right? i mean, you call it the world's first full coverage moisturizer. what does it mean? a lot of these products out there, they really are just makeup and then there's a couple of skincare ingredients thrown in there. a lot of times they can be drying on your skin. bye bye foundation is so, so different. teaming up with plastic surgeons and dermatologists, we literally threw everything out the window and started over from scratch. bye bye foundation, it actually starts its life as an anti-aging moisturizer. so it gives you your skincare, your spf, and your full coverage all in one step. and it's clinically shown to hydrate your skin by 79% in just 10 minutes, which is huge, this one step. also, there's peptides that actually reduces the look of wrinkles

in just ten days. bye bye foundation is spf 50+, it's uva/uvb, meaning it protects you against the rays that burn you and the rays that age you. and then also, you know, bye bye foundation, it's full coverage in that one step. we hear full coverage and you think, "oh, foundation." -it's too much. -gross, right? they crease, they crack, they're heavy, they're pancakey, they clog pores. and you can see it, you know that the person is wearing so much makeup. (jamie) exactly. bye bye foundation is not a foundation, so it goes on, it looks and feels like a weightless, hydrating moisturizer, but you're getting that full coverage if you need it. it is the quintessential beauty product. they did something that is natural, that is good for my skin. i absolutely love it. i no longer have to sacrifice great skincare or great coverage. i can have both in one simple step. it gives me the coverage that i need, but it still allows my face to be present. i'm still there. when i walk into a room, i walk in first, not my makeup. (female narrator) unlike many foundations, bye bye foundation was developed

to make your skin look younger. the innovation is the 3d skin flex technology that targets your skin issues on three levels. within the skin's surface, anti-aging peptides, hyaluronic acid, and hydrolyzed collagen infuse moisture and help correct the look of aging skin. at the surface, light diffusing pigments cover and perfect the look of your skin and flex so they move with you, and are designed not to crack or crease. and on top of your skin, broad spectrum 50+ mineral-based spf helps to protect your skin from the sun. so bye bye foundation helps to correct, perfect, and protect your skin, all at the same time. are you tired of your foundation creasing and cracking? bye bye foundation has our 3d skin flex technology with flexible pigments designed to never crease or crack. i'm gonna show you what that means for you right now. imagine this nylon band is your skin. now, on this piece of nylon band, i've applied a typical liquid foundation right here and i've applied bye bye foundation here.

now throughout the day we do a lot of talking and smiling, so our faces are constantly moving and stretching like this. and look what can happen to some foundations. we've all seen this creasing and cracking and flaking before, right? well, you don't have to settle for this anymore. bye bye foundation has 3d skin flex technology so the flexible pigments are designed to float above your skin and move with your skin and not crease or crack. so it stays fresh and radiant and natural looking no matter how much you talk or move throughout the day. the bye bye foundation beautiful you collection gives you everything you need to have beautiful, flawless looking skin every day. it is what i have on my face right now, and it has completely changed the way i do my skin routine in the morning and the way my skin looks and feels every day. you have to try it to believe it. (female narrator) discover it. love it. believe it. imagine looking up to five years younger instantly.

bye bye foundation is proven to last all day, increase skin hydration by 79% in just 10 minutes, and improve the look of your skin in just 10 days. as easy as applying a moisturizer, it's completely buildable, so it gives you the coverage you want, even camouflaging your most challenging imperfections. but it's so light you can't feel it on your skin. and it protects your skin with spf 50+ mineral-based sunscreen. bye bye foundation can cover dark spots, fine lines, pores, acne, and imperfections from view instantly. bye bye foundation comes in your choice of four skin perfecting shades. light, medium, tan, or rich. the bye bye foundation beautiful you collection also includes our super concentrated waterproof bye bye concealer to cover dark eye circles. it can cover anything, even tattoos. then, for a perfectly airbrushed look, you'll receive bye bye pores tinted skin blurring finishing powder

infused with it's amazing drops of light technology to optically blur away imperfections. and you'll receive vitality lip flush. this award winning, best selling shade gives you your lips, but better. it's your lipstick, lip gloss, lip stain, and anti-aging lip balm all in one. and get our hello lashes mascara, clinically shown to increase the look of your lash volume by over 400%. and the lash ball detailer tip allows for vertical application to separate every last lash. you could easily spend hundreds of dollars on the expensive products the bye bye foundation beautiful you collection replaces. but call or go to tryitnow.com right now to get your bye bye foundation beautiful you collection for the unbelievable low introductory price of only $39.95. that's an amazing value. plus, call in the next 18 minutes and today you'll receive two free gifts. the vitality face disc with everything you need to contour and enhance your beauty

to get lots of different looks all in one handy compact. and the most luxurious heavenly luxe complexion perfection brush for flawless airbrush application every time. that's a $48 value alone. if you don't look up to five years younger after your first use, just return your it cosmetics for a full refund. so call the number on your screen or go to tryitnow.com and get the bye bye foundation beautiful you collection and your free gifts, a total value of over $150, for just $39.95. this offer is not available in stores and may not last long, so hurry, call or click now. it cosmetics works with dermatologists and plastic surgeons to give you proven skincare with clinical results. so we spoke to one of them, dr. steven h. dayan. dr. dayan recently conducted a study where women were ranked on whether they looked better with no makeup, their regular makeup, or bye bye foundation and it cosmetics. we had 27 women come into our office

between the ages of 21 and 69. we told these women to wear your own makeup, make it like you're going out on a saturday night, look as best as you can. they came into our office and we took photographs of these women. so this is a patient who comes in wearing her own makeup. we have her take her makeup off and then we take a picture of her with no makeup. and then we take a picture of her with it cosmetics makeup. we asked over 300 reviewers, "how old do you think these women are?" it was surprising to find that when they wore their own makeup, they actually registered at 1.3 years older than their real age. and when they wore the it cosmetics brand, they looked almost 2.5 years younger. and patients in their 40s, 40s and above, when they were wearing it cosmetics makeup, they actually look five years younger than they did with their own makeup or with no makeup at all. so wearing makeup, and if you add it cosmetics, chances are you're gonna look younger than your real age. i definitely have gotten a lot of compliments since i started using this makeup, and people think i'm at least five years younger than i am, which is awesome and i'll totally take it. i'm 38 years old and i have people saying,

"you look so good," and asking what do i--you know, "what are you doing with your skin? did you get stuff done to it?" and i'm like, "no, i'm just--it cosmetics." i'm confident again, i feel beautiful again, and i feel young. people look at me and they say, "wow, you look really good." i don't tell them my age, but when they guess, it's never 50. (female narrator) discover it. love it. believe it. (applause, cheering) i am so inspired by your story and i think you should share it with everyone. all right, well, the easiest way to share it is really just to show you. so i'm just gonna take a makeup remover wipe and take my bye bye foundation off. i'm sorry, i can't believe this is happening right now. we're all real gals, right? we all have issues, but, you know, what you would probably never know-- 'cause it looks like i have-- it looks like i have great skin, right? oh, my gosh. i have hereditary rosacea and i have hyperpigmentation, so, ali, i really believe that, you know,

i have gone through all these skin issues to devote my life to creating a solution to them. so i worked with plastic surgeons and dermatologists to create something i believe is an entirely new category, and this is it. we developed bye bye foundation. it's literally in one step you have coverage and you're done. it's as easy as putting on a moisturizer. -i can do that. -right? i think i can handle that. and, look, it's so light, it feels like nothing, and when you smooth it on your skin, i'm not even using a mirror, i'm just smoothing it on, and you're getting your anti-aging skincare, you're getting that full coverage, right? especially if you need it, you're getting the 3d skin flex technology, so it's never gonna crease or crack. and you're getting your spf, it's so simple. it's like if you apply your moisturizer, it's that easy and it's done. so that's it. oh, my gosh, ladies, look at her. (applause, cheering) (jamie) it's easy. (alison) i can't believe just how great-- you can't do that with makeup. yeah, well, it's not makeup, that's the thing, it's a full coverage anti-aging moisturizer.

it's a product that just does the work for you and then it gives you your most beautiful skin. bye bye foundation has really been my holy grail. ever since i started using it, it has changed my skincare routine, my makeup routine. it's such an amazing product, amazing. bye bye foundation is my favorite because it's silky on my skin, it feels like nutrients going on, and it's covering my hyperpigmentation and sunspots, which i love. i couldn't find anything that would cover like full coverage but feel light. bye bye foundation doesn't have that heaviness and that thickness, and it doesn't settle in the cracks and creases. it moves with your skin. let me show you how bye bye foundation compares to typical foundations. so i'm using an orange because it's similar to your skin with dimples like pores. and i've applied these spots right here, they're representing different skin issues we have. so these blue dots right here, they show dark shadows that we can get around our eyes or any veins that you wanna cover.

now let's say you have broken red capillaries or redness or rosacea the way i do. these red dots, they represent that. these brown dots will represent dark spots or hyperpigmentation. and here's what happens with other products you might use on your skin. first, i'm going to apply a popular bb cream. so you can see as i start to apply, i'm getting a little bit of coverage, but those spots are coming through, and as it ends up, it's really not covering much. and here's a very expensive high end foundation. it costs more than our entire kit. and you can see as i start to apply, still those spots are coming through. but now bye bye foundation is gonna cover it instantly. watch this. i'm applying the exact same amount. you just need a little bit and bye bye foundation instantly covers. it's like, "bye bye, spots altogether." and look at the pores of the orange

with bye bye foundation. they look so much smaller, almost like they've disappeared. so "bye bye, imperfections," and, "hello flawless looking skin." (female #1) i am the editor in chief of new york city's hottest beauty and fashion magazine, bella new york city. we try hundreds of products because we really want to tell our readers, like, what the best is in the marketplace. and the only brand that has ever made it onto the bella beauty award list every single issue has been it cosmetics. i've never, in the history of bella magazine or any of my work in beauty, have i ever found a product that works as well. now it's time to say "bye bye" to heavy foundation, "bye bye" to morning skincare, "bye bye" to your daily sunscreen, and "bye bye" to dry skin, the look of blemishes, scars, dark spots, birth marks, and redness. here's how you can say hello to beautiful looking skin with the bye bye foundation beautiful you collection right now. (female narrator) call or go to tryitnow.com to get your bye bye foundation

beautiful you collection from it cosmetics, with everything you need to look up to five years younger instantly. you'll get bye bye foundation in your choice of four skin perfecting shades. light, medium, tan, or rich. with 3d skin flex technology to help correct, perfect, and protect your skin. the bye bye foundation beautiful you collection also includes our super concentrated waterproof bye bye concealer to cover dark eye circles. it can cover anything, even tattoos. and for that perfect airbrushed finish, you'll receive bye bye pores tinted skin blurring finishing powder. and you'll complete your look with award winning vitality lip flush and hello lashes mascara. you could easily spend hundreds of dollars on the expensive products the bye bye foundation beautiful you collection replaces. but call or go to tryitnow.com right now to get your bye bye foundation beautiful you collection for the unbelievable low introductory price of only $39.95.

that's an amazing value. plus, call in the next 12 minutes and today you'll receive two free gifts. the vitality face disc with everything you need to contour and enhance your beauty. and the most luxurious heavenly luxe complexion perfection brush. if you don't look up to five years younger after your first use, just return your it cosmetics for a full refund. so call the number on your screen or go to tryitnow.com and get the bye bye foundation beautiful you collection and your free gifts, a total value of over $150, for just $39.95. this offer is not available in stores and may not last long, so hurry, call or click now. discover it. love it. believe it. they were saying, "you have perfect skin." and that just feels so nice to hear because i do feel like it's perfect skin, but really i am hiding a few blemishes that just no one knows 'cause it looks so good. a friend i see all the time actually complimented me on my skin, like, "wow, your skin looks great."

and i just thought, "it's what they said would happen," and it actually did. there's nothing out there that i have found that has given me what it cosmetics has. and that is for people not to tell me, "i love your makeup," but, "i love your skin." we spoke recently with dr. elizabeth callahan, a board certified dermatologic surgeon consistently ranked one of the top dermatologists in the nation. with bye bye foundation, not only are you getting a full coverage product, but you're actually using something that's gonna improve the tone and texture of your skin. the ingredients in bye bye foundation are quite significant. they help reduce pore size, the appearance of fine lines, and the discolorations that we see in skin, brown spots and red spots. it's a true protective physical based sunscreen, spf 50. and those, in my opinion, are the best forms of sunscreens. as a cosmetic dermatologist, as a clinical dermatologist, as a surgeon, bye bye foundation is the first product i've ever found that is truly a one step product.

and when you apply this product, your skin looks lifted, it's luminous, it's fresh. this product is absolutely incredible. ♪ (applause, cheering) i have a surprise for you. okay, not a single woman in this entire audience is wearing foundation, but they are all getting their full coverage and they're getting their most beautiful skin with bye bye foundation, and they're getting confidence, which is huge. and, ali, we're gonna do something that has never, ever, ever been seen on television before. -are you guys ready? -yes! okay, they're gonna show the world how bye bye foundation is giving them their most beautiful skin ever. -you ready to reveal? -yes. -let's do it. -what? wow! (jamie) they're removing their bye bye foundation and they're revealing their skin so you can see for yourself that bye bye foundation really does cover skin issues for all skin types. i want you to see that bye bye foundation will work for you, so you can get the confidence that comes with your most beautiful you.

(alison) jamie, i can see how emotional you are about this. can we talk to you for a second? everyone in the audience, we all have different issues, everyone at home. you're so beautiful and, like, i'm watching your eyes and the confidence in your eyes. you would never know that you have redness the way i do. yeah, how do you feel? beautiful. mm, yeah, you are beautiful. can we put it back on? (laughter) (jamie) and it's so easy, right? also, like, the most truly amazing thing is watch how quickly and easily they can reapply bye bye foundation. like you can apply it just like a moisturizer, in under a minute. watch this. (alison) all right. everyone's doing it without a mirror. (jamie) i know, and no mirror! (alison) like it's just so easy, right? (jamie) you don't need a mirror. bye bye foundation, it's not makeup. it's a full coverage anti-aging moisturizer. it's not foundation with a little bit of skincare thrown in. it's not skincare with a tint of color. it's something entirely new. you know, for every woman out there, like me, like all of us, if you have acne or you have redness or dark spots,

whether you need a lot of coverage, it's not about concealing, it's about revealing your most beautiful you, and your most beautiful skin ever. you deserve it. (applause, cheering) aw. (female narrator) imagine looking up to five years younger instantly. bye bye foundation is proven to last all day. increase skin hydration by 79% in just 10 minutes, and improve the look of your skin in just 10 days. as easy as applying a moisturizer, it's completely buildable, so it gives you the coverage you want, even camouflaging your most challenging imperfections. but it's so light you can't feel it on your skin. and it protects your skin with spf 50+ mineral-based sunscreen. bye bye foundation can cover dark spots, fine lines, pores, acne, and imperfections from view instantly. the secret is 3d skin flex technology. developed with plastic surgeons and dermatologists,

it targets your skin issues on three levels. within the skin's surface, anti-aging peptides, hyaluronic acid, and hydrolyzed collagen infuse moisture and help correct the look of aging skin. at the surface, light diffusing pigments cover and perfect the look of your skin and flex so they move with you, and are designed not to crack or crease. and on top of your skin, broad spectrum 50+ mineral-based spf helps to protect your skin from the sun. so bye bye foundation helps to correct, perfect, and protect your skin, all at the same time. bye bye foundation comes in your choice of four skin perfecting shades. light, medium, tan, or rich. the bye bye foundation beautiful you collection also includes our super concentrated waterproof bye bye concealer to cover dark eye circles. it can cover anything, even tattoos. then, for a perfectly airbrushed look, you'll receive bye bye pores tinted skin blurring finishing powder

infused with it's amazing drops of light technology to optically blur away imperfections. and you'll receive vitality lip flush. this award winning, best selling shade gives you your lips, but better. it's your lipstick, lip gloss, lip stain, and anti-aging lip balm all in one. and get our hello lashes mascara, clinically shown to increase the look of your lash volume by over 400%. and the lash ball detailer tip allows for vertical application to separate every last lash. you could easily spend hundreds of dollars on the expensive products the bye bye foundation beautiful you collection replaces. but call or go to tryitnow.com right now to get your bye bye foundation beautiful you collection for the unbelievable low introductory price of only $39.95. that's an amazing value. plus, call in the next six minutes and today you'll receive two free gifts. the vitality face disc with everything you need to contour and enhance your beauty to get lots of different looks

all in one handy compact. and the most luxurious heavenly luxe complexion perfection brush for flawless airbrush application every time. that's a $48 value alone. if you don't look up to five years younger after your first use, just return your it cosmetics for a full refund. so call the number on your screen or go to tryitnow.com and get the bye bye foundation beautiful you collection and your free gifts, a total value of over $150, for just $39.95. this offer is not available in stores and may not last long, so hurry, call or click now. the bye bye foundation is my favorite product i've ever found in my life. it just feels like i'm not wearing anything on my face. it makes my skin look absolutely flawless. it covers up everything and it evens out my skin tone. i love it because it does not get into creases in my skin or my wrinkles. it feels so light. jamie makes ordinary women feel extraordinary.

and i love that she created something for the ordinary woman to look and feel her very best. bye bye foundation! bye bye foundation. bye bye foundation. (female narrator) the preceding was a paid presentation for the bye bye foundation beautiful you collection from it cosmetics by jamie kern lima. brought to you by guthy renker.

we take you to a lasz the public rarely sees, inside san quinton prison. tonight after a pipe bomb was detonated. fire fighters reporteded the bomb around 5:00 p.m. tonight. there is video of the incident. the device was safely detonated by the crews that arrived on the scene, minutes later. details are sketchy at this hour but we'll be bringing you more on the story wooz we gaether more information. . we have seen a number of federal agents, guns, stolen. some of those guns were used in two different shootings. one off of san francisco peer 14 and another in oakland. now, police are on the hunt for another hand gun