i'm trying to save you some money. my job is not just to entertain but to teach in code. so call me 1-800-743-cnbc or tweet me @jimcramer. crazy town continues. a really strong employment number today. lots of jobs created and the market actually likes it. we have been conditioned to believe that good news is bad news because it might make the fed raise rates. now though when the fed has finally declared it's going to raise rates we regard this strong jobs number as a sign that things are good enough for the fed to tighten so bring it on. dow roaring 370 points. just higher all day. s&p rocketing 2.5%. nasdaq 208%. is it correct? there's a lot of weakness in the

maybe it doesn't matter that much. it's almost as if we're in some sort of weird post industrial society where we have accepted the fact that our country has already lost enough industrial jobs that any pain in that sector from a rate hike will be minuscule in it's impact in the overall economy. that's amazing. i mean, look, if this were 20 years ago i would tell you that we would go into recessions. it's a sad statement that there's not much industrial in this company but that's the way it is. we're now operating under the assumption that everyone with a pulse knows that the fed is going to raise rates and we'll just have to wait to see what it says in it's commentary when it happens and it's going to happen in a couple of weeks. a one and probably done for awhile statement accompanied with that rate hike will probably give us plenty more days like today. until then, let's proceed with a business attitude and go to the

all right. so next monday, after the close, we get earnings from h and r block. here's a company we have championed for ages. it's not because it's so hard to figure it out. we're in the penalty phase of the accordable care act. you get dinged by the irs. if you can figure it out, terrific. great work. to me it's the unaffordable care act and you need h and r block to get your head around the door. i like this one because the government made it so complicated that you can't do it yourself. tuesday we have a couple of proven winners. first is the zone, auto zone. remember this is the company that always reports a number that the analysts don't care for. then the stock plummets. and then the company buys back it's own stock and in a couple of days the next thing you moe the stock is higher than where it was before it reported the so-called bad quarter.

now if you don't believe me, look at the chart because the chart goes like this and you see there is, each time is when it disappoints. it disappoints. it disappoints and then it ends up here. my kind of chart. why does it work? first is that the average car on the road is 12 years old. it needs taken care of. you have to go to the zone to take care of it. second, there were 48 million shares outstanding five years ago. now 31 million. think about what they keep buying and buying and buying. so what do you do? when it reports and people say oh, that's no good, you pick some up. not all at once. it tends to last for two or three days the downturn. when i say this is always work i mean it. a stock in it's all time high not long after dipping from its last so-called disappointing quarter. i also want to hear what toll brothers has to say when it reports. housing is the industry i read about the most when i hear about higher interest rates. will homes become more

will there be more demand because maybe there's more rate hikes. they're going to tell us. they always do. they're straight shooters. after the close tuesday we get results from costco. this is one of my absolute favorite names. it's the stock i own for my charitable trust and maybe it comes in after it reports because it has run hugely after a big upgrade earlier this week. that could be your chance that it sells off. costco has good same store sells and kicker of the membership fees and it is probably the remaining great blue chip in retail other than home depot. well, get this, we have a compelling analyst meeting tuesday and that's home depot and i think they're going to speak and i can't say enough good things about this company when they do. when you invest in your home, not spend but invest in your home you go to home depot. i think sits case to own the stock and if it isn't going to the meeting you buy something.

that same day another winner is going to be talking. eli lilly. they'll be showing off the pipeline. bountiful. it's the charitable trust during the last break down and everyone said it's so important but it really wasn't. but it was. do you know what matters here? i think this stock after this run this week, i don't want you to buy it but if it comes in ahead of this meeting i think you can. i believe lilly's a terrific drug company that will march higher over time. maybe you say i'm trying to be too pricey but maybe it drops three or four points and you get some when it happens. so many people want to own lululemon. i never met anyone that said i think you should buy lululemon. and then we actually get the earnings and the earnings aren't

take a look at that chart. you want to bet that vf or nike buys them, fine. if the fundamentals are suspect and i think they remain suspect at lulu. thursday after the close we'll get another story that's kind of like auto zone. adobe. this exceptionally well run company has been a favorite of mine for ages. periodic lit lays out a story that people just don't understand and can't get their arms around it. they don't get the beautiful cloud business model or how powerful and consistent the earnings stream is. here's what i suggest you do. once again adobe has run a great deal from its last break. if they make comments conservative and the stock cracks i think you just get in there, okay. do some work ahead of time but then do some buying. i have to tell you, this is another consistent trade. if it doesn't happen, we can't pay up. it's just not our style. i'm tired of the clowns that blow this one out without doing

have the company on to explain how solid their long-term business really is. so adobe consider this one of those paperless post invitations that i never know how to open. we also have an analyst meeting that could be very exciting. yum brands. i like the plans they have to break it up. play on china from kfc.z there's not one within 10 miles of my house. and then another taco bell driven company. how can you not like the split up, stronger chinese consumer on the horizon. everybody is saying it the chinese consumer spending. i also can't wait to hear what united technologies has to say. here's a fabulous company that has its fingers in aerospace, electrical have a tors, heating, air, ventilation and i would be pounding the table for you to buy it ahead of the meeting if it wasn't for otis the elevator business. their chief growth market to china and chinese construction has grown to the point where the elevator services business may be slowing.

let's hear what they have to say. maybe the expectations are down low enough that it's right. finally on friday the university of michigan index. have been trying to figure out whether we have a job creating. it seems like a glum moment despite all the new jobs. gasoline going under $2. opec agreed to pump more than we thought. plenty of heating bills. shouldn't that promote for consumer spending. this will matter far more than usual because a huge part of consumer spending is going to happen over the next two weeks. not that it will break many of the retailers that we follow. so we'll have to pay attention to see how people feel to see what they're going to spend. bottom line this is a market that likes what it wasn't hated. a more celebrated job recovery. the market likes it because we have less to fear if the fed raises because the fed will probably not hurt the economy when it does what it's going to

with that in mind we should be back to picking stocks in the expectation that they'll go higher if the numbers are good and lower if the numbers are bad. who knows? maybe we could even leave crazy town soon afterwards. it is too nutty even for me. terry in pennsylvania, terry. >> caller: jim, a great big booyah from scranton, pennsylvania. >> man, that's where my grandfather's relatives went. fabulous town. >> caller: come on up to our parade some day. >> scranton is beautiful. underrated. >> caller: it is. >> it's not real through. go ahead. >> caller: that's right. listen my daughter has some cash and is looking for some long-term investments. she is thinking about bp but i'm afraid they're going to cut their dividend and the stock will get creamed. >> you mentioned a good thing. long-term investments and one of

a revulsion to all fuels for the long-term. so terry we are not going to suggest that a fossil fuel be part of any mix for the long-term going forward. it's no longer what we're going to do. not after all the climate change stuff i've been reading about. we're not going to recommend fossil fuels for long-term investment. it's not working out. there's so many great young technology and health care companies. that's where she should be focused. carol in california. >> caller: hey, jim. i'm retired. a couple of years ago my broker suggested i purchase plains all american. since then it's fallen more than 50%. my broker keeps suggesting that i hold it. should i hold it or sell it? >> you know, this sector is under massive, massive liquidation and that is probably one of my least favorites. i was going to say my worst but

people are down almost 60% but carol i cannot stress to you enough that this is not the one you want to own if you want to be in that sector. it's just not. they were the beginning in the sector. anyway, the market is less afraid the fed could hurt the any now after the great jobs number so maybe we can just go back to gloriously looking at companies and buying stocks. if you can't stand the heat, is it time to get out of zoe's kitchen? i'll be speaking to the ceo to see if this is part of the turn around. game tape isn't just for football. i'm going between the lines and telling you how watching wall street's version of film can make you money. plus they both beat guidance but investors are paying out for one stock and selling the other. i'll tell you why, if you stick with cramer.

follow @jimcramer on twitter. have a question, tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. phil! oh no... (under his breath) hey man! hey peter. (unenthusiastic) oh... ha ha ha! joanne? is that you? it's me... you don't look a day over 70. am i right? jingle jingle. if you're peter pan, you stay young forever. it's what you do. if you want to save fifteen percent or more on car insurance, you switch to geico. you make me feel so young... it's what you do. you make me feel so spring has sprung.

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in this new environment when employment is strong the fed seems poised to take action and oil prices are low for quite sometime. what do you do with a small cap restaurant growth story like zoe's kitchen. the fast casual chain with 162 locations in 17 states. they got tremendous room to expand. it road all the way up to $45 this past july and that only plunged down to $30 around the middle of last month. even though the same store sales and only raises full year guidance which was enough to give the stocks some bounce. let's check in with the president and ceo and find out more about what his company is doing and where he is heading.

jim. >> have to ask you, we have been talking about being public versus being private. you have a great growth trajectory and something loved by a demographic with women, moms and you have the same store sales thing and you are trying to figure out how quickly to expand. is it possible it's too hard for a young growth company these days to be able to grow and not have to think about the stock market. >> yeah, i mean, look, we're really focused on the day-to-day. we're honored to be a public company and we are very well received. we're focused on the day-to-day. our traffic is really fantastic. and the nice thing is we didn't take price. we gave that back to our customer and continue to grow. we're still resinating with them. we're not focused on the

for that as well. >> you know what, they had a great six days and the next three days were bad and if i were you i'd say enough. it's too hard. what matters to me and what matters to you is the growth path. it seems like to me that your concept could work in every city in america. >> we believe so. we think we're 1600 plus locations across the u. s. and we're really seeing that today. we're in 17 states, 165 locations. we opened 10 restaurants in our third quarter alone. the most we ever opened and back to resinating with the consumer, it's how customers are today and it's that mediterranean life style. better for you product, preservative and additive free and that's what we think consumers are looking for across the country. >> we got a new employment number that was pretty strong. it's a double edged sword. the more employed people are the more people want to eat out but you have to hire employees too.

up -- a little bump in the amount -- it cost four workers. what is the trade off between labor costs and a better economy? >> yeah, i think, you know, for us, we want to create a great environment in our restaurants so we always paid above that minimum wage and continue to do that. we want our team to have great lives and continue to grow there. we have seen escalation there. a lot of our labor tick up is connected to our growth. as we ramp up growth and we build on new restaurants across the country we're hiring quite a few new people. and we're okay with that. that gets our team in and understand the culture and understand who zoe's is and what we're about and how to better serve our customers. it is ticking up a bit. we think that's okay. we can offset as we continue to grow across the u. s. >> poultry coming down after being a bear for awhile. >> right. absolutely. and you know, we really saw that

peaked and late in the third quarter drove down and is elected as we start to see the cost come down in the back half of the year and make that decision not to take price and so far we have seen that to be declining in the third quarter and continue on into that fourth quarter of the year. >> are you still at the stage of your development where a new dish helps? i was kind of noticing that for instance you issue a humus trio and it actually boosts sales. >> absolutely. absolutely. we still think, you know, as we add menu items around the 21 countries in the mediterranean you'll see new stuff. can't wait to get to show it to you at some point here at the first of the year. we'll have new editions in q-1 of the year overlapping our humus but we think menu introduction and to introduce americans to the mediterranean way of eating is important to us and our customers.

items that are out there. >> what's the best ways these at as you find to get the word out? local radio, billboard, or digital? >> mostly digital. you know, really our best advocates are our customers. building that emotional connection with the consumer through digital but really in store and caterings and in the communities we serve. community is a big important piece of what we do and we believe that each community is very different and we need to be involved in that and that's how we're spreading the word. >> some of the best companies i deal with are having food safety stories. there's nothing you can do about this, right? it's just a fact of life if you're in the restaurant business. >> yes and no. there's things we can and can't do and at zoe's it's a precaution. we use third party quality assurance companies and inspect each of our restaurants and our suppliers. our supply chain team and management team stays really focused on ensuring food safety practices and standards.

can do and i can probably speak for my brethren across the food service industry that we're all concerned about food safety. it should be important to all of us and i know that's the fact that here at zoe's we try to minimize any and all risk we can. >> last question when i look at what you're doing i often think i hope he is so concerned about making some big dollar amount right now, what is the tension between showing actual earnings versus this growth path versus your concept and take it like a baja fresh chipotle. >> i think that's right. it's staying true to who we are. staying focused on the growth. not only being transparent but being transparent with our investor. those investors we have are being great. they understand a growth

we're growing our business for the long run and we believe we'll come out in five plus years down the road that everybody is going to be very excited about what zoe's has done and be that 1600 plus location across the u.s. not had any falters along the way. >> we look forward to it. your closest one to us is too far. thank you very much. president and ceo of zoe's kitchen, thank you, sir. >> a perspective. go there, enjoy it. taste the food. and then buy some. stick with cramer. >> coming up, amazon may have revolutionized detail. the brick and mortar store could turn to when online just doesn't

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dig into the conference calls. spend time listening to managements and devour whatever insights companies keep. why? because this kind of information will allow you to make judgments that can help predict trends and prepare you for opportunities.

algorithms. we want you to consider the quarterly conference calls that gave the film of our business. we study the film, go to being a descent player to a really good one. i found the difference between winning and losing is hard work and hard work. until you understand the terrain and can adapt to it. take yesterday, there was menty of real bad action to the market not to mention the terrorist action. it was a discouraging day for certain and the market took a real header.

panicking which many people still do. they're not watching the show, making decisions on the fly, clearly not a great idea based on today's tremendous rebound. or you could study, honker down, watch some film. i'm stuck trying to produce what you see every day here but i still find time to devour the film when i'm not on television. let's talk kroger and dollar general. two companies that have just reported earlier this week. both put up terrific quarters and their shareholders were rewarded instantly. the strength in these two companies, they know what their customers want. good value at a good price. it's call is the case periodically with some of the larger consumer branded companies that they sell. then you lose sales. customers switch to krogers own brands and if you don't offer value at dollar general they go somewhere else. walmart, maybe another dollar store. now that value and good price

isn't. for example, dollar general knows that it's consumer is always strapped or she wouldn't be strapped at dollar general. now with employment so strong like we saw this morning you might ask yourself why is the consumer feeling cash strapped? the answer they give you on the call is twofold. she is stuck with a higher rent and higher health care bills. the dollar general customer is at the same time not seeing wage growth. the inflation, rent, and relent leslie higher health care costs are keeping her from shopping beyond dollar general walls. it's incredibly helpful toward understanding why despite all the positive reports you hear like today's non-farm labor report. things aren't so hot for millions and millions of people and why dollar general and dollar tree are still doing better than you thought. still very investable even as a lot of investors cycled out of the dollar stores as well as

healthier. all of those stocks are buys. i saw often because on the other side of the street is kroger. in this country. it wants to dominate. it's not just trying to win over the high end like whole foods and it doesn't accept that it's low end like dollar general doesn't mind having them either. it wants both. it wants to please everyone. i thought you please all, you please none. kroger. they're pleasing everyone. there's a lot of film you have to go through just to get to the real heart of the matter here but some companies are confident enough not to do the big numbers. like the same store sales but also the game plan themselves and tell you how they're winning. here's the best quote from yesterday of all the calls that i think can really give you an outweighted challenge. a whole set of defenses thrown at you by the market. it's from rodney mcmullen.

he happens to be the best grocery merchant in the country. the economy continues to slowly improve and customers continue to feel more optimistic but the economy remains. some customers are willing to spend more while others are worried about their job or next paycheck or more focused on saving. we find all customers want quality products and a great shopping experience. for the customer that's more focused on natural and organic product wes have our own simple truth products and entry point of quality. we have that too. our job is to deliver food from a diverse set of customers so they can save where they want to save and splurge where they want to splurge. wow, i read that over and over again. that's like the holy grail of good retailing in this country

i would contend that most of kroger's competitors do not understand what i just read to you and that's why when this company buys a harris, teeter, for 2.4 billion in cash, that's a grocery chain or 800 million last month, these two okay grocers can quickly be krogerized meaning they have much better numbers. this was mentioned and is also why so many economists get stumped when they look at the aggregate numbers. seems like everyone is the same. that's because there's no average. they're the savers and the splurgers. kroger teaches you that. how about the fact that all consumers should be getting the benefit of lower gasoline prices. it's going to be under $2 this weekend. why isn't that the general increase in wealth? dollar general tells you what's going on there. they tell you that the consumer is either saving it or using it to fix deferred maintenance on their homes and appliances and

there's game film that says after all the downturns like we had you should retreat to those retailers that cater to this clientele. that statement brought me back to lows and home depot and auto zone for deferred car maintenance. the film shows you what to do, where to go, particularly on the down days. kroger's film tells you that by highlighting it's natural and organic offerings. listen to this gem from the conference call. quote, simple truth continues to grow at an astonishing rate setting a record of total sales while continuing to establish all time weekly sales records throughout the quarter. what's that bit of film say? two things. one is the simple truth the natural organic business is growing this fast that it has to be taking share from others.v/ >> second is private label.

continue to do well. >> our core consumer because she is always very cash strapped she does shop closer to the event. goes on to say now she has always been that way but we've seen it get closer to the holiday each and every year for the last few years. here's a piece of the puzzle that can ease the panic that so many retail investors say when is the buying going to stop. i learned that from dollar general. here's the bottom line. i don't know about you but i wouldn't have these insights without looking at the game film of the conference calls. it's a boring nerdy game to play even as tom brady does it endlessly but it gives you the edge you need. don't forget that yesterday one of the absolute worst days of the year the stocks of both dollar general and kroger went higher and they made you money.n'5>sxu$p that's because they're best of

the case. let's go to walker in pennsylvania, walker. >> i love confessions of a street addict so much that i baked it into lasagna and ate it. i work in food service and i noticed that when he drove up in august so i stieded to add an egg producer to my portfolio. insane 8% yield. 8.5 and earnings per share growth of 115% it's down 11% just this week. am i wrong? >> you're as wrong about that as you were to bake this book in lasagna. we have to stick with who puts the numbers up and we also have to stop baking lasagna with confessions of a street addict.

you get into the weeds and if you do that you'd understand why kroger and dollar general made you money. there's much more mad money ahead. it's a little known bio tech company with a new way to street cancer. wait until you hear the way it's attacking tumors. the difference between pvh and ulta is more than cosmetic. rapid fire, tonight's edition of

so stick with cramer. >> back in early october he was still stuck in pain because of worries that washington might crack down across the board. we got a slew of poorly timed bio tech ipos. some got crushed out of the gate that shouldn't have been. that's why we highlighted this new ipo merchandise. which ones could be worth buying. take novocure. it's a company with an anticancer therapy called tumor treating fields. they use them to disrupt key molecules inside cancer cells. it's a much less invasive way to stop tumors from growing. this is a very exciting story. but it had the misfortune of becoming public on october 2nd when all things bio tech were out of favor which is why the

in trading. by the time i recommended them a few days later the stock had fallen. as a first line treatment against gbm. that's the most common and most aggressive type. it's approved for patient with this front line pcm. it didn't take long to come to its senses. still even up here the stock is still less than $3 above it's original ipo price and given that it's an incredible robust pipeline with solid tumors including nonsmall cell lung cancer and pancreatic cancer there's a lot to like here.

soared 162%. i wouldn't be surprised if there's a lot more room to run. let's check in, closer look, the executive chairman of the board. listen to welcome mad money. >> good to see you. thank you. >> this is revolutionary and unfortunately and it's working. >> surgery radiation and chemo as the primary cancer therapies. this is something completely different. it's invented by a professor in israel. as you said, we use electric fields. they attract particles that have a charge. most of the proteins in our body have charges. when we surround the area that has the tumor in case of brain

the chest, pancreatic cancer of the abdomen and create an electric field inside the cells we pull apart the proteins that are necessary for cell division. if they can't go in the right place at the right time instead of one cancer cell becoming two, one blows up and becomes zero. that's how we treat cancer. >> people have to understand it looks like a small battery pack and you attack by wires to where the area is. >> yeah. so it works like a drug except without the toxicity and we deliver our therapy just as you say with a medical device. it's a portable device and a field generator. it's wearable and the patient uses it. >> now how do you get the word out? when i saw the device i said it's science fiction but in reality the other ways are like dark ages versus this. >> you know, the most were in a regulated industry. so we really couldn't get the word out until we received fda

we have been at this since 2000. so this is not an overnight success. it's an overnight success 15 years in the making but as you said, october 5th, fda approval, the first approval in gbm in over a decade. now we can get the word out. so the same week we had fda approval we had our sales people in atlanta being trained and they're now out in the field communicating with the neurooncologists that treat these patients. >> are there hospital chains? i know that the hmos all backed this. you're getting reimbursement. >> we're reimbursed 99% by private insurance. >> that's pretty amazing from right out of the gate. >> well, as i said -- >> right out of the gate. >> but as you point out this is a therapy where we have real clinical data. a phase three trial that shows superior overall survival and the two year survival many this terrible disease has increased 50%.

no one has been cured. >> we never use the cure word. >> you can't use that term. >> but we see a percentage of the patients are extended long-term survivors. so prior to novocure there was no five year survival and now we see a five year survival. >> january data point maybe on pancreatic? >> well, we are going to present the first cohort of pancreatic cancer patients so we're looking forward to those data. >> will that take the same amount of time and recruitment will be faster. the important part of getting the trials done is to get the patients into the trials so there's some hope that that part

we have been successful. >> i know, i have looked at 170 that have come public in the last two years and yours is one of about 10 that i think really does make sense. it's a remarkable company that you have and a remarkable device. that's bill doyle, executive chairman of novocure. you can learn a lot about this. "mad money" is back after the break. your clever moves won't stop the cold and flu. but disinfecting with lysol can. because lysol wipes and spray are approved to kill more types of germs than clorox. including those that can make you sick. for a healthy home this cold and flu season... lysol that. i've got two reasons to take care of my heart.

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>> it is time. it is time for the lightning round on cramer's "mad money." rapid fire calls. >> buy, buy, buy! >> sell, sell, sell. >> then you hear this sound, and

are you ready, skee-daddy? time for the lightning round. we'll start with richard in new york. richard. >> i'm from brooklyn new york. i'm realizing oil is going down under $40 barrel and i have chevron. do you recommend buy, sell, or hold? >> we're tired of the oils. we're battling when there's so many other good companies. i think you -- sell sell sell -- at 93. >> gern. >> man, so speculative. we have stocks like bio gen which my charitable trust owns. celgene. how can we not go with quality? i'd like to go to joe in minnesota, please, joe. >> royal dutch shell.

they can't handle these oil prices. bill in california, bill. >> i have frontier communications for the dividend and long-term investments. >> yeah but we don't want to reach. i'd rather see you in verizon or att. let's take one more. brian in jersey, brian. >> nvidia, buy sell or hold? >> i have to blast it. it's having a great quarter. and that, ladies and gentlemen, conclusion of the lightning

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get up on the stock. it all has to do with destiny. ulta is in charge of its own. it's 12% same store sales the only double digit grower in my universe. i was struck by how little stands in this company's way. the weather, meaningless, hot or cold women buy cosmetics. strong dollar, weak dollar, means nothing to them. online, off line, ulta is the only o ofit left that seems to be beating amazon at its own game or ulta's game. that's how you get the best sales in their history. the ceo has cracked the code on customer loyalty. and just scratching the service. the company has done a massive natural average.

it's control. the big location where is they find apparel is in tourist destinations. that's who buys the price of your tommy hilfiger items. it's bad enough that the strong dollar is crimping their overseas business. who would have thought it could be so powerful as to impact america too. turning it into the company's weakest market. tons of cold weather apparel. i can't count how many times they said holiday season is promotional on his conference call. that's code e r look out the numbers aren't going to be made. and heavily mole based retailers. pvh can't bring new customers and their golds are sold is many so many places it can't be differentiated. he said we are overstored in this country. that's not the case. people who buy from ulta spend

that those that shop at the bricks and mortar locations. the growth, 56% is extraordinary as the out standing loyalty program. and it's more than triple that number. $21. holy cow, ulta, there's a stock. there's a company. stick with cramer.hese dayquil liquid gels and go. but these liquid gels are new. mucinex fast max. it's the same difference. these are multi-symptom. well so are these. this one is max strength and fights mucus. that one doesn't. uh...think fast! you dropped something. oh...i'll put it back on the shelf... new from mucinex fast max. the onon cold and flu liquid gel that's max-strength and fights mucus. start the relief. ditch the misery. let's end this. dry spray?

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i like to say there's always a bull market somewhere. i promise to try to find it just for you right here on "mad money." i'm jim cramer. see you monday.: tonighon "1st narrator: tonight on "1st look," it's the meatiest, oh my god. narrator: most indulgent, i'm going back for seconds. greasiest goodness you can dig into after dark. from a texas taco served in a gas station, a car wash, gas, and texas tacos, what is going on here? narrator: to a stellar sandwich straight out of los angeles. how many pastrami sandwiches do you think you