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tv   KBS News  KTSF  January 5, 2015 7:30am-8:01am PST

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perfecter fusion styler, brought to you by tristar products. [♪...] what if there was finally one perfect styling tool... one that takes short, flat hair and adds instant lift and volume... >> oh, yeah, oh, yeah! >> announcer: ...brings dull damaged hair back to beautiful life with incredible shine and body... >> we're just brushing in the shine, right? >> yeah! >> announcer: ...and even transforms frizzy, coarse hair to straight and smooth hair? >> audience: wow...! >> announcer: sound amazing? that's because it is. >> woman: look at that. >> announcer: it's called the perfecter fusion styler. stay tuned and we'll prove right before your eyes how you can get gorgeous salon results like this at home in just three minutes. and we'll prove that you can replace the results of these four styling tools with just one amazing multi-styling tool:
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the perfecter. it will actually change the way you style your hair forever. >> no more flat irons, no more curling irons. you can make your hair straight and sleek or you can make it curly and wavy. the perfecter is an amazing tool. >> announcer: finally, a hot styling tool that's safe. the perfecter is so unique and different, you can actually use both hands to effortlessly guide your style for complete control. and look at this: you can even place the perfecter right on your scalp for amazing lift and volume. >> see that lift? >> oh, look at that. [audience applauds] >> announcer: the perfecter works on every hair type. long, unfinished hair becomes full and bouncy. short, flat hair gets incredible lift and volume. frizzy hair is smooth and sleek. even fine hair gets incredible body and texture. if you can brush your hair you can perfect it in just three minutes. the secret is a revolutionary new breakthrough called fusion styling. rapid-shining, hair-smoothing
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ceramic heat from the center of the barrel fuses with hydrating ion molecules that are released all around the perfecter's wide nylon bristles. so when you brush with the perfecter, you're actually fusion styling, combining gentle ceramic heat and healthy ionic moisture for incredible shine and style. no more singeing your hair with a flat iron, burning your hair with a curling iron or hassle and damage with a blow dryer and round brush. the perfecter is different super-easy to use and it's actually healthy for your hair. coming up, even women who use the perfecter for the very first time are amazed at their results. >> [gasps] wow, oh my gosh it's so great. it's so much shinier too. >> wow, i really feel like i am in a hair commercial. [laughter] >> announcer: the perfecter fusion styler was created by renowned international stylist and founder of calista tools maria mccool.
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she was frustrated with her own frizzy hair and needed a faster, easier way to get beautiful results. and now she's done it with her incredible perfecter fusion styler, and she is committed to bringing you salon results at home. now let's join perfecter inventor maria mccool and beauty expert patti reilly and find out how the revolutionary, new perfecter fusion styler will forever change the way you style your hair. [♪...] >> so what is actually different about the perfecter fusion styler? how is it that you can get rid of all of these tools right here and replace it with one and get the same results? >> well, i'll tell you, this is a brand-new category. it's called fusion styling. we've taken the ionic technology that's going to give you the hydration, the healing on your hair and we've fused it with ceramic heat technology that actually makes the hair smoother and shinier. and guess what? >> what? >> we didn't stop there. >> oh, good.
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>> this is what i think is genius about the perfecter. i've actually developed it with this top-quality nylon bristle right, that we perfectly aligned. and the reason why i did that is so i want to make sure it would glide through the hair never getting tangled. and also it protects it from the skin. when this is hot, i can hold it just like that. i can touch my forehead, i can touch my ear and i can touch my neck, it doesn't matter, it's not going to burn. >> well, are you all ready to see the perfecter fusion styler in action? [applause] meet judy, phyllis and christi. you can easily see they all have very different hair lengths and textures, but it will take just three minutes and only one perfecter fusion styler to solve all their problems. this is judy. she has limp, lifeless hair that won't hold a curl. >> it's too fine. it's too thin. i have this horrible cowlick. >> look at this cowlick, guys. anybody can relate to that? >> all right, let's spin her back around. >> i'll show you how we're going to use this. and then we're going to let judy
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do it herself. i'm just going to take this section, i'm going to roll it down. do you notice how i'm touching it? >> can i feel this? >> you can touch it. >> oh, wow, so this is on? >> right. and how about you, judy, how does it feel? >> i feel no heat at all. >> so watch this. >> yeah. >> here we go. when this comes up see that lift? >> oh, look at that. [audience applauds] >> that's the lift that you get from a blow dryer and a round brush, right? and also, i'm getting some curl like i would get from a curling iron, but i don't have to worry about the crimp. >> so what about that cowlick that she has? >> yeah, she's going to take control. and here's the great thing. when she gets it in that cowlick and gets rid of it, it's going to last all day. >> oh, good. o.k., so we're going to let judy go ahead and finish up her hair because we're confident she can do it, right? >> exactly, and she has no product in her hair. she's just going to use the perfecter only. >> all right, perfect. and now we're moving over to our lovely phyllis. ...phyllis has coarse, thick hair. it's so short, it's difficult to style. ...so can a lot of you relate to having coarse hair, short hair
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afraid to use a styling tool because your hair is short so you don't want to get that hot, hot heat next to your scalp? so maria, how can the perfecter work for her? >> i have it right on her head i don't have to worry. her hair is short and the reason why you can't use styling tools is because it would burn you. with short hair, if you're looking for a different look... do you notice how i'm just rolling it through, starting to get the lift and it's like she would be blow-drying her hair. she's going to roll that through just like i did, just like this, and we're just going to get some lift into her hair. >> wow, look at that. >> see that lift? >> instant results-- what do you think? >> look at that. [audience applauds] >> while phyllis gets started perfecting her hair, let's check back with judy. it's only been about a minute and look at how far her style has come already. she's using the perfecter to hide that cowlick, and even in the back, she has no problem using both of her hands to style her hair. and this is christi. her over-processed hair is sensitive, so hot tools can cause terrible damage,
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stripping the life right out of her hair. >> the fusion styling is really what's going to give her hair that hydration. the ions actually get pulled out of the-- moisture gets pulled out of the air into the hair and that's why it works so well, making all of the hair full and shiny. >> did you all know that with ions? did you hear... moisture? right? so this is healthy for your hair, maria? >> right, exactly. >> let's hear it for healthy for your hair. [audience applauds] good. >> and one other really important thing is that with medium length or longer hair the nylon bristles are perfectly aligned so this is just gliding through her hair. we're not going to get it caught, we're not going to get it stuck. she can use her two hands and what's great about it is you know, you get that shine. >> audience: wow... >> you just literally take a section and it's like a section to perfection. you know, it's so simple. wrap that in and i can even get a little bouncy curl. that was in a second, right?
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>> right. so you can get curl, wave and smoothness from one tool. how does that sound? [audience applauds] good? ...phyllis is using maria's tip of rolling the perfecter through her very short hair for lift and she'll have her style complete in no time. but take a look at judy. she's already finished! in just three minutes with the perfecter, she was able to completely transform her style. just look at that incredible lift and volume. and remember her cowlick? it was out of control on the back of her head but not anymore. [audience applauds] >> is that amazing? that's unbelievable. that's so great. the hardest part of your hair to do, right? the back. >> patti: and see how phyllis has also used the perfecter to completely change her style? in just three minutes, her very short, very coarse very unmanageable hair now has beautiful lift and volume. >> what do you think? tell them. >> i feel young. >> oh, good.
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>> maria: i love it! >> patti: and remember christi's dry, brittle, color-treated hair problem? after the perfecter, it looks amazing-- smooth, healthy, full of bounce and shine-- and it only took three minutes. >> i just want to ask her to swing her hair because i think the body and the bounce is what really... just swing your hair. doesn't it feel lifted and light? >> it does. it feels healthy. >> do you see it moving? mine's doing the same thing. just moves, you know. [audience applauds] >> and in three minutes. because you've been sitting here, you've been watching the ladies haven't left the stage. they've all done this in just about three minutes to get that salon-styled look. [applause] >> announcer: finally one single perfect styling tool. introducing the incredible perfecter fusion styler. it's simply the most revolutionary new hair care tool ever invented. the first and only hot styling tool that gives you both hands to effortlessly guide your style, giving you the results of these four styling tools with just one perfecter
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fusion styler. >> the perfecter has replaced a curling iron, a straightener a round brush. >> it's everything that you need in this one little magic wand, i mean, it really is a magic wand. >> announcer: the perfecter features two temperature settings: low for thin fine hair and high for hair that's thick or coarse. the perfecter will give beautiful style, no matter what your hair type. if you can brush your hair you can perfect it in just three minutes. and the best part? the perfecter is actually good for your hair! the secret is a revolutionary new hot styling breakthrough called fusion styling. rapid-shining, hair-smoothing ceramic heat from the center of the barrel fuses with hydrating healing and frizz-fighting ion molecules that are released all around the perfecter's wide nylon bristles. the barrel stays warm, but the bristles are cool to the touch. it's the biggest innovation in hair care ever-- a hot styler you can actually hold in both hands. >> so the perfecter, i can put
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my hand on it to help me guide it and it doesn't burn my hand it doesn't burn my scalp. and for me to be able to see the shine with one brush stroke from the perfecter is amazing to me. >> announcer: you could pay up to $500 for a salon-quality dryer and brush, curling iron and straightener, but the perfecter fusion styler gives you the soft, silky, beautiful hair and style you've always dreamed of in less time for a fraction of the price. so you won't pay $500 or $400. you won't even pay half that. call or click now to tryperfecter.com, and through this exclusive television offer, you can have your very own perfecter fusion styler for just four easy payments of only $33.33. but hold everything! because you're buying direct call in the next 22 minutes and we'll drop an entire payment. that's right; order now and make just three payments of only $33.33. but it gets better! be one of the first 500 to order and receive this exclusive bonus package: the perfecter detangle
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brush with extra wide teeth and these amazing perfecter styling clips! they're designed to hold your hair in place while you perfect your style. it's a $20 combined value, yours absolutely free. and we're still not done! order now and we'll also send you this incredible thermal travel case-- another $20 value absolutely free. the perfecter fusion styler is not available in stores. this is an exclusive television offer and you must call or go online to order right now to receive your perfecter and free bonus gifts. but wait! every perfecter fusion styler also comes with our exclusive 60-day money-back guarantee. use the perfecter in your own home and if you don't love it, simply return it, but keep the bonuses as our gift to you. and there's even more! order your perfecter right now and we'll even include free shipping. supplies are limited on this amazing value, so what are you possibly waiting for? that's more than $130 value for
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just three easy payments of only $33.33. this offer won't last long. order your perfecter fusion styler right now! call or go online now. [♪...] [applause] >> so ladies, we've been talking about how the perfecter actually is something that you can use in place of four of your traditional styling tools. and we're going to take a look right now as maria puts those traditional tools to the test and utilizes the perfecter to give you those salon-styled results. maria? >> exactly. so, i actually have the four tools right here. >> o.k. >> and i do, i want to show you. you know, first, your blow dryer and your round brush. every time you go to the salon i know we tell you "oh, just round brush it just blow dry and round brush it," but do you know how difficult that is? >> oh, it is.
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>> i mean, even for myself. look at how high i have to go with her hair. how i have two hands and two instruments. >> mm-hmm. >> that's difficult, right? >> well, and it takes forever too. i don't know about anybody else out there, but with a head of hair like mine and veronica and louann, that could take upwards of 30 to 45 minutes. >> exactly. now watch how i get that with the perfecter. all i have to do is bring it in and bring it out and get that bend and lift right into the hair-- the same body that you're going to get from that cumbersome blow dryer. same exact volume. >> how easy is that? >> with the perfecter, you have two hands, one instrument. it can't get any easier than that. >> so good. so next we move to the flat iron, which i own and i know a lot of people at home own this as well. >> let's see what we have. i have to tell you, if you're using a flat iron, please stop. it's not good for the hair. i mean, it's so simple to get a crimp because as soon as you move your hand one way or the other, immediately you're
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getting a mark in the hair. [audience exclaims] see that, everyone? i don't think there's anything attractive about that. >> not at all and i've done it many times. >> but instead, when you go to straighten with the perfecter, you're actually, again, i can go as close as i want. i don't have to worry about burning. i have it laying right on her skin and i can just come out smooth, not worrying about any crimping. there's nothing i can do right now to put that horrible crimp in her hair. >> nice. >> and the best thing is, i come to the end... if i just want that end to bend under it's so simple. i have both my hands to do it. >> wow. >> now look at that-- smooth, shiny. >> there's a lot of shine. so you get that with one pass. >> so do you like the flat iron side here? or do you like the perfecter side? >> oh, definitely the perfecter side. [audience applauds] >> so then also, let's do the one other tool: the curling iron, right? so, the curling iron.
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again, biggest fear that i'm going to burn my dear self and even as a stylist, i get worried about burning my client. if i just move one second that way, look at that horrible crimp. >> oh, wow! oh, my gosh! >> and that's when i find people-- not to mention, when you get down to the end i see people getting crimps and clamps down in there. it's kind of what i call a hot mess. >> half the time, i pull the curling iron away and out comes a clump of hair because it gets stuck in there. >> right, so with the perfecter, you've got these great teeth that are perfectly aligned that are going to grab that hair, don't have to worry about touching her at all. wind that around, curl it on out and i have a beautiful, gorgeous curl and i have both of my hands to do it. [applause] >> it did everything that i was using three or four different tools to do and i never really got the same results that i was able to get with the perfecter. >> perfecter really can give me
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a salon look in like three to five minutes. >> it gives you body, it gives you shine and it curls your hair, it smooths your hair it's just perfect. >> announcer: use the perfecter fusion styler just once and you get it. it really is the one and only styling tool you need and we can prove it. watch closely because the next 30 seconds are going to be amazing. see how the perfecter takes even the curliest hair and instantly smooths and straightens with every stroke? that's revolutionary fusion styling in action. just look at how the shine simply slides right in as the perfecter easily straightens and smooths out frizz. and with a side-by-side comparison, it's easy to see the incredible difference in texture. and just look at that healthy megawatt shine! but wait, there's even more, because the perfecter is the only hot styling tool that can both straighten and curl safely. so keep watching because now
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she'll use the perfecter to create a totally different look and see how she's able to safely touch the perfecter's barrel? you would never do that with a curling iron. but the perfecter's cool touch brush means she can use both hands for incredible control adding shimmering bounce and these beautiful, soft curls. that's really incredible! it took just one perfecter fusion styler to take her hair from out-of-control frizzy to straight and shiny, and then to transform her style again with these beautiful beachy curls. the perfecter will truly change the way you style your hair forever. and that's why women everywhere are sharing and raving about their five-star results. even women who use the perfecter for the very first time are amazed at their fast and easy incredible results. >> i'm shocked. it's amazing. >> you know, i'm touching it now and it's um, not burning. >> [gasps] wow... oh, my gosh, it's so great.
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it's so much shinier too. >> so smooth. it's really smooth. >> this is perfect. >> wow, i really feel like i am in a hair commercial. [laughter] >> announcer: and now, through this exclusive television offer, you can use the revolutionary perfecter fusion styler in your home for just three easy payments of only $33.33 it gets better! order now and we'll also send you these free bonus gifts a $40 value, absolutely free! hold everything! call or click in the next 10 minutes and we'll even include free shipping. wait, there's more! every perfecter fusion styler also comes with our exclusive 60-day money-back guarantee. use the perfecter in your own home and if you don't love it, simply return it for your money back, no questions asked. supplies are limited on this amazing offer. what are you waiting for? that's more than $130 value for just three easy payments of only $33.33. this offer won't last long.
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order your perfecter fusion styler right now! call or go online now [♪...] >> patti: you might think perfecter inventor maria mccool would have no problem styling her own hair. not so. in fact, styling her own hair quickly and easily was one of the reasons maria developed the perfecter fusion styler. >> so my hair is frizzy. it's curly, it's fuzzy it's color-treated. there's my hair, as you can see. [audience exclaims] uh, somebody laughed at me. [audience laughs] that's not very nice. that's my hair, guys that's my hair. >> patti: but maria can use both hands to style her hair with the perfecter, and look at the results. smooth, shiny hair, full of frizz-free bounce. that's revolutionary fusion styling in action and it's easy to see how it works with thermal imaging. see how the barrel is hot,
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activating the ionic styler? but the teeth stay cool and the perfecter has an automatic shut-off feature that makes it so safe, even a young girl can use it. >> i actually happened to see that there was a young girl in the audience. would you mind coming down so i can show how easy it is? [applause] >> oh, how cute. >> oh, my god adorable. >> what's your name? >> maddie. >> how old are you, maddie? >> i'm 10. >> patti: maria showed maddie how with just one stroke you can easily put in a beautiful curl with amazing results. >> just roll that through and get that to bounce. >> look at that! ...our next volunteer is ally. frustrated with her long unfinished hair, maria showed her how easy it was for her to brush in shine and give her volume. >> look at that. >> instantly, look at that. >> see how that's smooth? >> that's amazing. ...the perfecter will work on short hair as well like cheryl's. even on coarse, frizzy hair like jessie has, with just one pass. >> look at that.
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perfectly straight from the scalp down. turn to the side. >> wow, look at that. >> perfectly straight. all that kink that's in here perfectly straight. all right, honey, you are going to be amazed at the results. we're going to let you go and we're going to let you do it. >> all right, have fun. we'll see you soon. ...all of our volunteers went backstage to try the perfecter for just three minutes. it didn't matter the length or texture of their hair, the results were incredible. ally has very long hair that looked ratty and dull. then she used the perfecter. >> this is amazing. i can already see the shine, i can already see the shine. >> patti: now look at how smooth and beautiful it is, full of shine and style. >> hi, gorgeous. >> i love it! >> oh, my gosh. >> wow, look at that. >> it's beautiful. >> oh, my goodness gracious, i love it. what a transformation. >> i know. >> total transformation. >> patti: and jessie's problem was dry, frizzy hair. but after simply brushing with the perfecter, her hair is
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healthy, shiny and full of body and bounce. >> i want you to shake your hair 'cause i am-- look at that! it moves. it was not moving before. and the shine is unbelievable! >> patti: cheryl's hair is so short, she can't use a curling iron, but the perfecter lets her get close without burning. >> oh, yeah, oh, yeah! >> and just look at the result. incredible lift and style. what a transformation. ...she did this on her own in just under three minutes so congratulations. >> and if i can do it, anybody can do it, truly. >> thank you, cheryl. enjoy! >> thank you, thank you. >> patti: and take a look at maddie. the perfecter's cool touch brush is so safe, she had no problems using both hands to create a fun, bouncy curl. ...look at this. >> look at your hair what do you think? >> i love it and i didn't burn myself this time. >> very good, you look great. so adorable. >> so cute. >> thank you so much, maddie. >> thank you, honey. >> thank you so much.
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maria, you have nailed it with this invention. ...the perfecter is amazing. we've seen it! long, unfinished hair becomes full and bouncy. short, flat hair gets incredible lift and volume. frizzy hair is smooth and sleek. and the perfecter even transforms fine hair, giving it incredible body and texture. ...that is just a huge wow overall. remember, we're using one tool to achieve these salon-style looks. >> yep, you're always going to get those five results: smooth, shiny, volume, body, frizz-free hair, and it's going to last, it's really going to last. [applause...] >> announcer: don't wait another minute! now is your final opportunity to own the perfecter fusion styler: the most revolutionary new hair care tool ever invented. finally, a hot styling tool that's safe. now you can actually use both hands to style your hair for greater results than you'd get with these four styling tools with the perfecter fusion styler.
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the perfecter features two temperature settings: low for thin, fine hair and high for hair that's thick or coarse. no matter what your hair type-- long, short, coarse or fine-- the perfecter lets you style each section to perfection. all you do is brush in shimmering ionic shine gorgeous lift and volume or twist in fun and flirty curls. it only takes three minutes to transform your hair, making it bouncy, full and more alive than it's ever been before. the secret is a revolutionary new hot styling breakthrough called fusion styling. rapid-shining, hair-smoothing ceramic heat from the center of the barrel fuses with hydrating, healing and frizz-fighting ion molecules that are released all around the perfecter's wide nylon bristles. the barrel stays warm, but the bristles are cool to the touch. it's the biggest innovation in hair care ever-- a hot styler you can actually hold in both hands. the perfecter fusion styler is
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absolutely the most revolutionary hair care tool ever invented and will change the way you style your hair forever. you could pay up to $500 for a salon-quality dryer and brush, curling iron and straightener, but the perfecter fusion styler gives you the soft, silky, beautiful hair and style you've always dreamed of, in less time, for a fraction of the price. so you won't pay $500 or $400. you won't even pay half that. call or click now to tryperfecter.com and through this exclusive television offer, you can have your very own perfecter fusion styler for just four easy payments of only $33.33. but hold everything! because you're buying direct call in the next six minutes and we'll drop an entire payment. that's right, order now and make just three payments of only $33.33. but it gets better! be one of the first 500 to order and receive this exclusive bonus package: the perfecter detangle brush with extra wide teeth and
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these amazing perfecter styling clips. they're designed to hold your hair in place while you perfect your style. it's a $20 combined value, yours absolutely free. and we're still not done. order now and we'll also send you this incredible thermal travel case, another $20 value absolutely free. the perfecter fusion styler is not available in stores. this is an exclusive television offer and you must call or go online to order right now to receive your perfecter and free bonus gifts. but wait! every perfecter fusion styler also comes with our exclusive 60-day money-back guarantee. use the perfecter in your own home and if you don't love it, simply return it, but keep the bonuses as our gift to you. and there's even more! order your perfecter right now and we'll even include free shipping. supplies are limited on this amazing value, so what are you possibly waiting for? that's more than $130 value for
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just three easy payments of only $33.33. this offer won't last long. order your perfecter fusion styler right now! call or go online now. [♪...] this has been a paid presentation for the amazing perfecter fusion styler brought to you by tristar products. >> man: this has been a production of script to screen direct thinking for direct response. introducing a breakthrough in time management technology. a whole new day of the week, it's called, someday... ingenious. perhaps someday you were going to go skydiving ...enter a hotdog eating contest ...maybe ride a mechanical bull.
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