in the end it was the denver defense that came up big. 26-year-old league mvp cam newton up against the sheriff, peyton manning, gunning for his second super bowl championship in perhaps the final game of his illustrious career. manning marched the broncos down the field on his first possession. brandon mcmanis cashes in with a the team traded punts. defense made a statement. miller sacks newton. jackson recovers in the end zone. broncos up 10-0. >> jackson for the touchdown. >> second quarter, cam newton takes things into his own hands. couple nice runs. and this face mask penalty set up a jonathan stewart touchdown dive. >> and in for the carolina touchdown. >> jordan norwood ripped off the longest punt return in super bowl history. 61 yards. setting up another field goal.

half. >> for some people it is all about the halftime show. and this year's didn't disappoint. chris martin and coldplay kicked off festivities. they gave way to bruno mars. and then beyonce. and then all three of them. up town >> 44 yard. >> more sloppy play in the second half. panthers claimed the 34 yard field goal attempt. off the upright. the broncos marched back down the field.

cam newton's bullet in the hand of denver's t.j. ward. >> intercepted by tj ward. he fumbles. the broncos recover. newton hold the ball too long and gets sacked. manning hold the ball too long and gives it up. it was that kind of game. one more carolina field goal. one more newton fumble. sets up a denver score. and manning walked off the field as a champion for the second time. it was the 200th win of his career. the most of any quarterback in what could be his final game. >> i'll take some time to reflect. i got a couple priorities first. want to go kiss my wife and my kids. i want to go, you know hug my family. going to drink a lot of budweiser tonight, tracy, promise you that. going to take care of those things first. and say a little prayer. thank the man upstairs for the great opportunity. i'm just grateful. >> president obama is a big chicago bears fan.

what he did have was a little time to sit down with gale king. the president and his wife time as first family, and what comes next. and of course, the super bowl at the white house. who is more likely to yell at the tv during the game? >> you know -- >> depend on who is playing. >> look, it's ben a while since the bears are there. we don't yell that much. we enjoy watching the game. we hope for a good game. >> if there is a good play, we'll all scream. >> ooh. >> do you care about the halftime show? coldplay, bruno mars and beyonce. >> i care deeply about the halftime show. deeply. i got dressed for the halftime show. i hope beyonce likes what i have on. >> have you talked to her about any dance moves. those of us have seen you dance on "ellen" and jimmy. you have moves. you too, mr. president. >> i have moves. >> turn up for what, look, you got to put this in your next

obviously she didn't listen. no, gale, i don't talk to beyonce about dancing. >> i was like, wow, i'm impressed. >> listen, i know you guys are tight. let's talk a little bit about barack and michelle obama, 2008, i just happen to have this picture. >> that's so sweet. >> isn't it? >> you look young, what happened to you? >> they wore me down. >> what were you thinking, one word. one of my favorite pictures of the obama administration. >> the first inauguration we had something like 10 balls we went to. >> i remember that. >> michelle was in heels the whole time. so i think she was thinking my feet really hurt. >> what were you thinking, mrs. obama, such a sweet moment in the elevator.

so proud of you. that's the i'm so proud of you. but my feet did hurt. >> i think i said, one more to go, sweetie. one more. >> almost done. >> the thing when i think about the obamas, even your dates become national news, news stories. a movie "first date" i saw it. the thing that struck me in the movie. you are driving a car with a hole in it. >> this is true. >> you got a second date after driving that car? >> because i am so smooth. i could make up for the hole in the car. >> i thought i am going to upgrade this brother. >> that was in her mind at the time. >> upgrade and she did. >> we can work with this. >> diamond in the rough. >> you are getting ready to go on to other things. do you have advice for the new couple in, the job, the house? its the water pressure good is? there wi-fi, does the toilet run in the lincoln bedroom? >> the whole tech thing we have been trying to get that straight for the next group of folks. because this is an old building. a lot of dead spots where wi-fi doesn't work.

wi-fi working? >> actually it has an issue. we'll see. >> the girls are just irritated by it sometimes. >> there is a first lady running right now for, for first lady, for president, does that give you any ideas, mrs. obama? >> of what? >> okay. >> what are you talking about, gale? >> what are you talking about willis. i want to play the potus/flotus game. i love it when he -- >> i love it when he holds my hand. >> oh. >> i love it when she? >> i love it when she laughs. she has a great laugh. >> i can always count on her to -- >> i can always count on her to tease me about something. >> i can always count on him to -- >> not disappoint me. >> told you that along time ago. >> i have never forgotten it. >> after leaving the white house, potus will want to?

outside. >> you think so? >> after leaving the white house, flotus will want to? >> she is going to want to travel. and roam around the world in ways that we can't do when we are traveling in official capacities. >> you can see the rest of gale's white house interview later on cbs this morning. the cbs "overnight news" will be

now that super bowl 50 is in the books, the next step is a victory parade. of course the diamond-studded super bowl rings. we visited the place where most of the rings including the very first ones are made. >> reporter: on super bowl sunday, players from the winning team get to briefly hold up the lombardi trophy. what they take home is the most

super bowl championship ring. >> the owner gets to take the trophy back. put it in the case either in carolina or denver. and this is their trophy that will stay with them forever. >> reporter: the vice president of the sports division at jostens, the company made super bowl rings, including the first ever super bowl ring. >> we created the ring for vince lombardi and green bay packers, 1966. we have continued on. >> reporter: the first super bowl ring for the packers had a simple design. 40 grams of gold and 1 carat diamond in the center. but as the the game got bigger, so did the rings. last year's super bowl ring for the new england patriots had 100 grams of gold and an astonishing 205 diamonds. totaling almost 5 carats. >> the last few years it's getting to a point where the next ring i have a funny feeling

>> reporter: two finger ring. as josten's master jeweler, the quarterback of design. at production facility in denton, texas he is already thinking of the next championship ring before the but the owner of the winning team will coach him through the ring's final design. a process which can take months. tell a story of a championship. patriots ring shows off the team's winning history with four diamond-shaped lombardi trophies. the packers 2010 ring features the iconic lambeau feel and the trophy coming home. the design starts as a 3 d computer model. then an actual ring is made for the team's owner to inspect. if the owner wants to add another diamond or put another lego on the ring, a new computer

cast. once the design is finalized, a mold is made for each of the 53 players on the team with their name and jersey number on the side. the team has the option to make more rings for their staff. a 1500 degree furnace melts gold pellets into a liquid poured into each custom mold. the gold is then carefully polished and painted so sections of the ring scan be soldered together. then time to put the bling in the ring. a small team of 45 people will work on each ring. and this man oversees technician whose hand pick and set the diamond. >> you have to have the eye for bringing it altogether. these guys work in space, so they, they create that space. and fill it with the diamonds. >> reporter: after a final cleaning. the super bowl ring is ready for the hand of a champion. have you ever given a finished ring to a player?

times. >> reporter: what reaction do you get? >> i have seen everything from jumping up and down to words that you don't want to mention onv, to in a lot of cases just going, that silent and crying. >> reporter: the ring is a symbol of hard work, sacrifice, and victory. that for many players is the defining moment in their career. >> when a team wins they're in heaven. they think they're invincible. and then they get the trophy, but the trophy is given back. they get the bonus money. it is gone. the thing that is left to commemorate is the ring. the super bowl halftime show was an all-star extravaganza with cold play, beyonce and bruno mars rocking the stadium. >> reporter: cold play's chris martin described the show as combination between the past, present and future.

past, 50 years ago, with a little marching band from louisiana. >> hey, one, two, three, four, five, six, seven, eight. >> reporter: these college band mates haven't marched together in 50 years. when we met up with them recently they hardly missed a beat. >> fall out! >> you had to bring your dedication each time, practice like you perform, and perform like you practice. >> yes. >> reporter: it was their performance together in 1967, that would change history. that year, the commissioner of the national football league invited grambling state marching band to play in their first super bowl. 129 men from a small louisiana college marched alongside the university of arizona's band for millions of viewers. >> there was a lot of weight on our shoulders. a lot of times we didn't pay particular attention to the weight.

did a show and it pleased the public then we felt that we had done our job. >> reporter: for the next 23 years, marching band were a super bowl mainstay. then, in 1991, disney produced the halftime party. they chose the commercially successful boy band, new kids on the block. my world >> reporter: two years later the king of pop, michael jackson moon walked for 100 million viewers. more people watched his 12-minute performance than the game itself. and the era of the a list was born. >> pop culture's national holiday. it's become the place in which you see not only the kind of highest form of competition in

strike a pose >> and pop icons are affirmed. there is a real kind of sense of anything might happen. >> reporter: and anything did happen. in 1996, diana ross reaffirmed her diva status with a performance featuring a chorus, fireworks. and a high-flying exit. stages set for superstars, soon featured rising stars too. halftime producer, mtv took a chance during super bowl 35. aero-smith with a baby-faced britney spears. >> kind of a point of possibility for performers who are very much on the verge. as well as those who are cemented in our cultural imaginary. >> reporter: there is another moment cemented in america's imagination. janet jackson and justin timberlake's wardrobe

course for the halftime show. >> complicated moment in super bowl history. it certainly changed the lineup of halftime performers for several years afterwards. hey jude >> reporter: super bowl 39, hosted a beatle. into your heart >> reporter: in 2009, it was the boss. glory days one, two, three, four. >> reporter: four years later, beyonce on full display. then rising star, bruno mars brought in the show's highest ratings yet. but none of the halftime steps or dramatic antics could have been possible without a group of teenagers from louisiana. do you think the super bowl

level of awareness people had about the university and its band? >> i don't think, i know so. super bowl 1 launched the grambling band's legacy. they later starred in commercials. played the super bowl four more times. and even inspired the 2002 film "drum line." >> my not e is you don't know what you are in until you are out of it. the grambling marching band of today made possible by a trailblazing band from the past. so what did you want to show america when you stepped foot out on the field? one day a rider made a decision.

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it wasn't only peyton manning playing possible swan song in super bowl 50. a carolina panthers coach could be saying good-bye to the game he loves. steve hartman has his story. >> reporter: all week, carolina panthers special teams coach, bruce dehaven has been deflecting. >> just going to refrain from answering a lot of question as but all that. for me it is a nonstory. >> reporter: reporter after reporter. there are more important things to talk about this week than him. >> appreciate your interest. this is not a story. >> reporter: in the one interview he did sit down for

dehaven knows a lot more about what it takes to win at football. than what makes an important story. in terms of what happened to me, if i only got a limited amount of time left, why would i want to spend it feeling sorry for myself? >> reporter: last spring at the age of 66, bruce was diagnosed with an incurable form of prostate cancer. obviously, that diagnosis would have driven many people into retirement, but not bruce. in the end, i wanted to coach. >> reporter: why does coaching win out? >> i just love coaching. coaching is teaching. for whatever reason, it's in my blood.

after this ball game just because -- we're not going to have another week of practice. >> reporter: in fact he loves practice so much he actually scheduled his cancer treatments around it. never missed a single day of work all season. some guys got to work for a living don't they? i find myself lingering after practice. thinking about, i want to make a little picture here in my mind. in case i am not doing this soon. >> reporter: he knows this could be his last year. and given that perspective, you would think the super bowl itself wouldn't matter as much. but don't talk to bruce aout the prospect of losing. i wouldn't want to think about that. >> reporter: telling me it still matters. game still matters who wins and loses. >> we are in the same position. none of us are going to out of this alive. >> reporter: if you get out with the super bowl ring. even better. >> way better. rip as you probably figured out by now bruce is and always has been one of the nicest guys in the nfl. players like wide receiver, cory brown adore him. like a grandpa to me. a guy that i care about. >> reporter: the difference is this season everyone has been going out of his way to tell him

>> when lou gehrig said i feel like "i'm the luckiest guy in the world." i can understand what he meant. you just have no idea how you have touched people some times. and -- if it hadn't been for this, maybe i would have never known this. >> reporter: so says the man with no story to tell.

super bowl 50 was big business for san francisco the but for some who live there just an expensive headache. john blackstone has a look at some backlash in the bay area. >> reporter: big super bowl 50s put all all over san francisco have been a popular place for photos and for vandals. pranksters quickly discover the letters could be rearranged so super bowl became sup bro, and superb owl and even oops, if the humor has an edge, many san franciscos think the big game is

we are psyched to be the host. in all excitement our city leaders dropped the ball. the city supervisor is demanding the nfl reimburse the city for expenses estimated at nearly $5 million. we provide public services, health care, police protection, and i think the nfl can afford to make san francisco whole. >> reporter: for many drivers no amount of money can make up for the traffic jams with super bowl events closing several major streets. >> i think the traffic is worse than new york. new york you get it every now and then. here it is very constant. >> reporter: to add insult to injury, levi stadium is more than 50 miles away in santa clara. >> think it feeds into the narrative, the city is getting too big too, expensive, too fancy.

for "the san francisco chronicle" sees resentment that goes deeper than football. >> if you get in a fist fight if you mention gentrification. >> reporter: it made housing prices among the highest in the country. that's driven up the cost of most everything else. not all in san francisco have benefited. inequality is growing. the nfl comes to town. takes over the city. it is a huge corporation. >> yep. >> reporter: lot of san franciscans don't like that. >> they don't. we are san francisco, affinity for the underdog, for the blue-collar people and so fort. we are not a big corporation type of a place. >> reporter: for all the grumbling, one of the most important industries in san francisco is tourism. city officials say the super bowl is bringing a million visitors a day to the city. john blackstone, san francisco. and that's the "overnight news" for monday. for some the news continues.

morning." this is the "cbs overnight news." welcome to the "overnight news." they're celebrating in denver after the broncos 24-10 victory over the carolina panthers in super bowl 50. the game was billed as a battle of the mvp quarterbacks. peyton manning and cam newton. but there were more mistakes than highlights by the two gun

defense that came up big. 26-year-old league mvp cam newton up against the sheriff, peyton manning, gunning for his second super bowl championship in perhaps the final game of his illustrious career. manning marched the broncos down the field on his first possession. the team traded punts. then denver's number one ranked defense made a statement. miller sacks newton. jackson recovers in the end zone. broncos up 10-0. >> jackson for the touchdown. >> second quarter, cam newton takes things into his own hands. couple nice runs. face mask penalty set up a jonathan stewart touchdown dive. >> and in for the carolina touchdown. >> jordan norwood ripped off the longest punt return in super bowl history. 61 yards.

half. >> for some people it is all about the halftime show. and this year's didn't disappoint. chris martin and coldplay kicked off festivities. they gave way to bruno mars. and then beyonce. and then all three of them. up town >> 44 yard. >> more sloppy play in the second half. panthers claimed the 34 yard field goal attempt. off the upright. mcmahonis, 16-7, denver. cam newton's bullet in the hand of denver's t.j. ward. he fumbles. the broncos recover.

and gets sacked. manning hold the ball too long and gives it up. it was that kind of game. one more carolina field goal. one more newton fumble. sets up a denver score. and manning walked off the field as a champion for the second time. it was the 200th win of his career. the most of any quarterback in what could be his final game. >> i'll take some time to reflect. i got a couple priorities first. want to go kiss my wife and my kids. i want to go, you know hug my family. going to drink a lot of budweiser tonight, tracy, i promise you that. going to take care of those things first. and say a little prayer. thank the man upstairs for the great opportunity. i'm just grateful. >> president obama is a big

so he didn't have a dog in the fight this super bowl sunday. what he did have was a little time to sit down with gale king. the president and his wife michelle looked back on their time as first family, and what comes next. and of course, the super bowl at the white house. who is more likely to yell at the tv during the game? >> you know -- >> depend on who is playing. >> look, it's ben a while since the bears are there. we don't yell that much. we enjoy watching the game. we hope for a good game. >> if there is a good play, we'll all scream. >> ooh. >> do you care about the halftime show? coldplay, bruno mars and beyonce. >> i care deeply about the halftime show. deeply. i got dressed for the halftime show. i hope beyonce likes what i have on. >> have you talked to her about any dance moves. those of us have seen you dance on "ellen" and jimmy. you have moves. you too, mr. president. >> i have moves. >> turn up for what, look, you got to put this in your next

obviously she didn't listen. no, gale, i don't talk to beyonce about dancing. >> listen, i know you guys are tight. let's talk a little bit about barack and michelle obama, 2008, i just happen to have this picture. >> that's so sweet. >> isn't it? >> you look young, what happened to you? >> they wore me down. >> what were you thinking, one word. one of my favorite pictures of the obama administration. >> the first inauguration we had something like 10 balls we went to. >> i remember that. >> michelle was in heels the whole time. so i think she was thinking my feet really hurt. >> what were you thinking, mrs. obama, such a sweet moment in the elevator. >> i'm sure i was thinking i am so proud of you. that's the i'm so proud of you. but my feet did hurt. >> i think i said, one more to go, sweetie.

>> almost done. >> the thing when i think about the obamas, even your dates become national news, news stories. a movie "first date" i saw it. the thing that struck me in the movie. you are driving a car with a hole in it. >> this is true. >> you got a second date after driving that car? >> because i am so smooth. i could make up for the hole in the car. >> i thought i am going to upgrade this brother. awe thought was in her mind at the time. >> upgrade and she did. >> we can work with this. >> diamond in the rough. >> you are getting ready to go on to other things. do you have advice for the new couple in, the job, the house? its the water pressure good is? there wi-fi, does the toilet run in the lincoln bedroom? >> the whole tech thing we have been trying to get that straight for the next group of folks. because this is an old building. a lot of dead spots where wi-fi doesn't work. we will see if we can.

we'll see. >> the girls are just irritated >> there is a first lady running right now for, for first lady, for president, does that give you any ideas, mrs. obama? >> of what? gale. >> what are you talking about willis. i want to play the potus game. i love it when he -- >> i love it when he holds my hand. >> oh. >> i love it when she? >> i love it when she laughs. she has a great laugh. >> i can always count on her to -- >> i can always count on her to tease me about something. >> i can always count on him to -- >> not disappoint me. >> told you that a long time ago. >> i have never forgotten it. >> after leaving the white house, potus will want to? >> take a walk by himself

>> you think so? >> after leaving the white house, flotus will want to? >> she is going to want to travel. and roam around the world in ways that we can't do when we are traveling in official capacities. >> you can see the rest of gale's white house interview later on cbs this morning. the cbs "overnight news" will be right back. it's the little things in life that make me smile. spending the day with my niece. i don't use super poligrip for hold, because my dentures fit well. before those little pieces would get in between my dentures and my gum and it was uncomfortable. even well fitting dentures let in food particles. just a few dabs of super poligrip free is clinically proven to seal out more food particles so you're more comfortable and confident while you eat. so it's not about keeping my dentures in, it's about keeping the food particles out.

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what they take home is the most coveted prize in football -- the super bowl championship ring. >> the owner gets to take the trophy back. put it in the case either in carolina or denver. and this is their trophy that will stay with them forever. >> reporter: the vice president of the sports division at jostens, the company made super bowl rings, including the first ever super bowl ring. >> we created the ring for vince lombardi and green bay packers, 1966. we have continued on. >> reporter: the first super bowl ring for the packers had a simple design. 40 grams of gold and 1 carat diamond in the center. but as the the game got bigger, so did the rings. last year's super bowl ring for the new england patriots had 100 grams of gold and an astonishing 205 diamonds. totaling almost 5 carats. >> the last few years it's

will be a double finger. >> reporter: two finger ring. as josten's master jeweler, the quarterback of design. at production facility in denton, texas he is already thinking of the next championship ring before the game is even played. but the owner of the winning team will coach him through the ring's final design. a process which can take months. >> they are pieces of art that tell a story of a championship. >> reporter: last year's patriots ring shows off the team's winning history with four diamond-shaped lombardi trophies. the packers 2010 ring features the iconic lambeau feel and the trophy coming home. the design starts as a 3 d computer model. then an actual ring is made for the team's owner to inspect. if the owner wants to add another diamond or put another lego on the ring, a new computer model is made, and a new ring is cast.

mold is made for each of the 53 players on the team with their name and jersey number on the side. the team has the option to make more rings for their staff. a 1500 degree furnace melts gold pellets into a liquid poured into each custom mold. the gold is then carefully polished and painted so sections of the ring scan be soldered together. then time to put the bling in the ring. a small team of 45 people will work on each ring. and this man oversees technician whose hand pick and set the diamond. >> you have to have the eye for bringing it altogether. these guys work in space, so they, they create that space. and fill it with the diamonds. >> reporter: after a final cleaning. the super bowl ring is ready for the hand of a champion. have you ever given a finished ring to a player? >> have i personally, yes, many

>> reporter: what reaction do you get? >> i have seen everything from jumping up and down to words that you don't want to mention on tv, to in a lot of cases just going, that silent and crying. >> reporter: the ring is a symbol of hard work, sacrifice, and victory. that for many players is the defining moment in their career. >> when a team wins they're in heaven. they think they're invincible. and then they get the trophy, but the trophy is given back. they get the bonus money. it is gone. the thing that is left to commemorate is the ring. the super bowl halftime show was an all-star extravaganza with cold play, beyonce and bruno mars rocking the stadium. but halftime wasn't always such a high powered event. >> reporter: cold play's chris martin described the show as combination between the past, present and future. well our story begins in the past, 50 years ago, with a

louisiana. >> hey, one, two, three, four, five, six, seven, eight. >> reporter: these college band mates haven't marched together in 50 years. when we met up with them recently they hardly missed a beat. >> fall out! >> you had to bring your dedication each time, practice like you perform, and perform like you practice. >> yes. >> reporter: it was their performance together in 1967, that would change history. that year, the commissioner of the national football league invited grambling state marching band to play in their first super bowl. 129 men from a small louisiana college marched alongside the university of arizona's band for millions of viewers. >> there was a lot of weight on our shoulders. a lot of times we didn't pay particular attention to the weight.

did a show and it pleased the public then we felt that we had done our job. >> reporter: for the next 23 years, marching band were a super bowl mainstay. then, in 1991, disney produced the halftime party. they chose the commercially successful boy band, new kids on the block. my world >> reporter: two years later the king of pop, michael jackson moon walked for 100 million viewers. more people watched his 12-minute performance than the game itself. and the era of the a list was born. >> pop culture's national holiday. it's become the place in which you see not only the kind of highest form of competition in sport. strike a pose >> and pop icons are affirmed.

anything might happen. >> reporter: and anything did happen. in 1996, diana ross reaffirmed her diva status with a performance featuring a chors, fireworks. and a high-flying exit. stages set for superstars, soon featured rising stars too. halftime producer, mtv took a chance during super bowl 35. aero-smith with a baby-faced britney spears. >> kind of a point of possibility for performers who are very much on the verge. as well as those who are cemented in our cultural imaginary. >> reporter: there is another moment cemented in america's imagination. janet jackson and justin

malfunction in 2004 set a new course for the halftime show. >> complicated moment in super bowl history. it certainly changed the lineup of halftime performers for several years afterwards. hey jude >> reporter: super bowl 39, hosted a beatle. into your heart >> reporter: in 2009, it was the boss. glory days one, two, three, four. >> reporter: four years later, beyonce on full display. then rising star, bruno mars brought in the show's highest ratings yet.

or dramatic antics could have been possible without a group of teenagers from louisiana. do you think the super bowl performances helped to raise the level of awareness people had about the university and its band? >> i don't think, i know so. super bowl 1 launched the grambling band's legacy. they later starred in commercials. played the super bowl four more times. and even inspired the 2002 film "drum line." >> my not e is you don't know what you are in until you are check this out, bro. what's that, broheim? i switched to geico and got more. more savings on car insurance? yeah bro-fessor, and more.

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it wasn't only peyton manning playing possible swan song in super bowl 50. a carolina panthers coach could be saying good-bye to the game he loves. steve hartman has his story. >> reporter: all week, carolina panthers special teams coach, bruce dehaven has been deflecting. >> just going to refrain from answering a lot of question as but all that. for me it is a nonstory. >> reporter: reporter after reporter. there are more important things to talk about this week than him. >> appreciate your interest.

>> reporter: in the one interview he did sit down for this week, i learned bruce dehaven knows a lot more about what it takes to win at football. than what makes an important story. in terms of what happened to me, if i only got a limited amount of time left, why would i want to spend it feeling sorry for myself? >> reporter: last spring at the age of 66, bruce was diagnosed with an incurable form of prostate cancer. obviously, that diagnosis would have driven many people into retirement, but not bruce. in the end, i wanted to coach. >> reporter: why does coaching win out? >> i just love coaching. coaching is teaching. for whatever reason, it's in my blood. i mean -- i'll probably cry after this ball game just because -- we're not going to have another week of practice. >> reporter: in fact he loves

scheduled his cancer treatments around it. never missed a single day of work all season. some guys got to work for a living don't they? i find myself lingering after practice. thinking about, i want to make a little picture here in my mind. in case i am not doing this soon. >> reporter: he knows this could be his last year. and given that perspective, you would think the super bowl itself wouldn't matter as much. but don't talk to bruce about the prospect of losing. i wouldn't want to think about that. >> reporter: telling me it still matters. game still matters who wins and loses. >> we are in the same position. none of us are going to out of this alive. >> reporter: if you get out with the super bowl ring. even better. >> way better. rip as you probably figured out by now bruce is and always has been one of the nicest guys in the nfl. players like wide receiver, cory brown adore him. like a grandpa to me. a guy that i care about. >> reporter: the difference is this season everyone has been going out of his way to tell him

>> when lou gehrig said i feel like "i'm the luckiest guy in the world." i can understand what he meant. you just have no idea how you have touched people some times. and -- if it hadn't been for this, maybe i would have never known this. >> reporter: so says the man with no story to tell. steve hartman, on the road, in to help preserve our environment. i got involved. i boosted tourism in my farm community by by painting 55 barn quilts. i got involved. i enjoy gardening and love delivering a fresh supply of produce and flowers to a local shelter. i got involved. young volunteers have a winning spirit that we think is worth celebrating. middle and high school students: ask your school principal about applying for a prudential spirit of community award. volunteer! i really want to show you something. karen o.: 1, 2, ready, go

it's a mystery all is love is love ow! ooh ooh... [howling]

super bowl 50 was big business for san francisco the but for some who live there just an expensive headache. john blackstone has a look at some backlash in the bay area. >> reporter: big super bowl 50s put all all over san francisco have been a popular place for photos and for vandals. pranksters quickly discover the letters could be rearranged so super bowl became sup bro, and

humor has an edge, many san franciscans think the big game is a big headache. we are psyched to be the host. in all excitement our city leaders dropped the ball. the city supervisor is demanding the nfl reimburse the city for expenses estimated at nearly $5 million. we provide public services, health care, police protection, and i think the nfl can afford to make san francisco whole. >> reporter: for many drivers no amount of money can make up for the traffic jams with super bowl events closing several major streets. >> i think the traffic is worse than new york. new york you get it every now and then. here it is very constant. >> reporter: to add insult to injury, levi stadium is more than 50 miles away in santa clara. >> think it feeds into the narrative, the city is getting too big too, expensive, too fancy. >> reporter: he is a columnist for "the san francisco chronicle" sees resentment that goes deeper than football. >> if you get in a fist fight if you mention gentrification. >> reporter: it made housing prices among the highest in the country. that's driven up the cost of most everything else. not all in san francisco have benefited. inequality is growing. the nfl comes to town. takes over the city. it is a huge corporation.

>> reporter: lot of san franciscans don't like that. >> they don't. we are san francisco, affinity for the underdog, for the blue-collar people and so fort. we are not a big corporation type of a place. >> reporter: for all the grumbling, one of the most important industries in san francisco is tourism. city officials say the super

visitors a day to the city. this is the "cbs overnight news." welcome to the "overnight news." they're celebrating in denver after the broncos 24-10 victory over the carolina panthers in super bowl 50. the game was billed as a battle of the mvp quarterbacks. peyton manning and cam newton. but there were more mistakes than highlights by the two gun slingers.

defense that came up big. 26-year-old league mvp cam newton up against the sheriff, peyton manning, gunning for his second super bowl championship in perhaps the final game of his illustrious career. manning marched the broncos down the field on his first possession. the team traded punts. then denver's number one ranked defense made a statement. miller sacks newton. jackson recovers in the end zone. broncos up 10-0. >> jackson for the touchdown. >> second quarter, cam newton takes things into his own hands. couple nice runs. face mask penalty set up a jonathan stewart touchdown dive. >> and in for the carolina touchdown. >> jordan norwood ripped off the longest punt return in super bowl history. 61 yards.

and a 13-7 denver lead at the half. >> for some people it is all about the halftime show. and this year's didn't disappoint. chris martin and coldplay kicked off festivities. they gave way to bruno mars. and then beyonce. and then all three of them. up town >> 44 yard. >> more sloppy play in the second half. panthers claimed the 34 yard field goal attempt. off the upright.

cam newton's bullet in the hand of denver's t.j. ward. he fumbles. the broncos recover. newton hold the ball too long and gets sacked. manning hold the ball too long and gives it up. it was that kind of game. one more carolina field goal. one more newton fumble. sets up a denver score. and manning walked off the field as a champion for the second time. it was the 200th win of his career. the most of any quarterback in what could be his final game. >> i'll take some time to reflect. i got a couple priorities first. want to go kiss my wife and my kids. i want to go, you know hug my family. going to drink a lot of bud wise tire night, tracy, promise you that. going to take care of those things first. and say a little prayer. thank the man upstairs for the great opportunity. i'm just grateful. >> president obama is a big chicago bears fan.

fight this super bowl sunday. what he did have was a little time to sit down with gale king. the president and his wife michelle looked back on their time as first family, and what comes next. and of course, the super bowl at the white house. who is more likely to yell at the tv during the game? >> you know -- >> depend on who is playing. >> look, it's ben a while since the bears are there. we don't yell that much. we enjoy watching the game. we hope for a good game. >> if there is a good play, we'll all scream. >> ooh. >> do you care about the halftime show? coldplay, bruno mars and beyonce. >> i care deeply about the halftime show. deeply. i got dressed for the halftime show. i hope beyonce likes what i have on. >> have you talked to her about any dance moves. those of us have seen you dance on "ellen" and jimmy. you have moves. you too, mr. president.

>> turn up for what, look, you got to put this in your next video. obviously she didn't listen. no, gale, i don't talk to beyonce about dancing. >> listen, i know you guys are tight. let's talk a little bit about barack and michelle obama, 2008, i just happen to have this picture. >> that's so sweet. >> isn't it? >> you look young, what happened to you? >> they wore me down. >> what were you thinking, one word. one of my favorite pictures of the obama administration. >> the first inauguration we had something like 10 balls we went to. >> i remember that. >> michelle was in heels the whole time. so i think she was thinking my feet really hurt. >> what were you thinking, mrs. obama, such a sweet moment in the elevator. >> i'm sure i was thinking i am so proud of you. that's the i'm so proud of you.

>> i think i said, one more to go, sweetie. one more. >> almost done. >> the thing when i think about the obamas, even your dates become national news, news stories. a movie "first date" i saw it. the thing that struck me in the movie. you are driving a car with a hole in it. >> this is true. >> you got a second date after driving that car? >> because i am so smooth. i could make up for the hole in the car. >> i thought i am going to upgrade this brother. awe thought was in her mind at the time. >> upgrade and she did. >> we can work with this. >> diamond in the rough. >> you are getting ready to go on to other things. do you have advice for the new couple in, the job, the house? its the water pressure good is? there wi-fi, does the toilet run in the lincoln bedroom? >> the whole tech thing we have been trying to get that straight for the next group of folks. because this is an old building. a lot of dead spots where wi-fi doesn't work.

>> i was thinking about the wi-fi working? >> actually it has an issue. we'll see. >> the girls are just irritated by it sometimes. >> there is a first lady running right now for, for first lady, for president, does that give you any ideas, mrs. obama? >> of what? >> okay. >> what are you talking about, gale. >> what are you talking about willis. i want to play the potus game. i love it when he -- >> i love it when he holds my hand. >> oh. >> i love it when she? >> i love it when she laughs. she has a great laugh. >> i can always count on her to -- >> i can always count on her to tease me about something. >> i can always count on him to -- for frz awe >> not disappoint me. >> told you that a long time ago. >> i have never forgotten it.

house, potus will want to? >> take a walk by himself outside. >> you think so? >> after leaving the white house, flotus will want to? >> she is going to want to travel. and roam around the world in ways that we can't do when we are traveling in official capacities. >> you can see the rest of gale's white house interview later on cbs this morning. the cbs "overnight news" will be

now that super bowl 50 is in the books, the next step is a victory parade. of course the diamond-studded super bowl rings. we visited the place where most of the rings including the very first ones are made. >> reporter: on super bowl sunday, players from the winning team get to briefly hold up the lombardi trophy. what they take home is the most

super bowl championship ring. >> the owner gets to take the trophy back. put it in the case either in carolina or denver. and this is their trophy that will stay with them forever. >> reporter: the vice president of the sports division at jostens, the company made super bowl rings, including the first ever super bowl ring. >> we created the ring for vince lombardi and green bay packers, 1966. we have tindcontinued on. >> reporter: the first super bowl ring for the packers had a simple design. 40 grams of gold and 1 carat diamond in the center. but as the the game got bigger, so did the rings. last year's super bowl ring for the new england patriots had 100 grams of gold and an astonishing 205 diamonds. totaling almost 5 carats. >> the last few years it's getting to a pin the where the next ring i have a funny feeling

>> reporter: two finger ring. as josten's master jeweler, the quarterback of design. at production facility in denton, texas he is already thinking of the next championship ring before the game is even played. but the owner of the winning team will coach him through the ring's final design. a process which can take months. >> they are pieces of art that tell a story of a championship. >> reporter: last year's patriots ring shows off the team's winning history with four diamond-shaped lombardi trophies. the packers 2010 ring features the iconic lambeau feel and the trophy coming home. the design starts as a 3 d computer model. then an actual ring is made for the team's owner to inspect. if the owner wants to add another diamond or put another lego on the ring, a new computer model is made, and a new ring is cast.

mold is made for each of the 53 players on the team with their name and jersey number on the side. the team has the option to make more rings for their staff. a 1500 degree furnace melts gold pellets into a liquid poured into each custom mold. the gold is then carefully polished and painted so sections of the ring scan be soldered together. then time to put the bling in the ring. a small team of 45 people will work on each ring. and this man oversees technician whose hand pick and set the diamond. >> you have to have the eye for bringing it altogether. these guys work in space, so they, they create that space. and fill it with the diamonds. >> reporter: after a final cleaning. the super bowl ring is ready for the hand of a champion. have you ever given a finished ring to a player?

>> reporter: what reaction do you get? >> i have seen everything from jumping up and down to words that you don't want to mention on tv, to in a lot of cases just going, that silent and crying. >> reporter: the ring is a symbol of hard work, sacrifice, and victory. that for many players is the defining moment in their career. >> when a team wins they're in heaven. they think they're invincible. and then they get the trophy, but the trophy is given back. they get the bonus money. it is gone. the thing that is left to commemorate is the ring. the super bowl halftime show was an all-star extravaganza with cold play, be yn sayyonce and bruno mars rocking the stadium. >> reporter: cold play's chris martin described the show as combination between the past,

well our story begins in the past, 50 years ago, with a little marching band from louisiana. >> hey, one, two, three, four, five, six, seven, eight. >> reporter: these college band mates haven't marched together in 50 years. when we met up with them recently they hardly missed a beat. >> fall out! >> you had to bring your dedication each time, practice like you perform, and perform like you practice. >> yes. >> reporter: it was their performance together in 1967, that would change history. that year, the commissioner of the national football league invited grambling state marching band to play in their first super bowl. 129 men from a small louisiana college marched alongside the university of arizona's band for millions of viewers. >> there was a lot of weight on our shoulders. a lot of times we didn't pay particular attention to the weight.

did a show and it pleased the public then we felt that we had done our job. >> reporter: for the next 23 years, marching band were a super bowl mainstay. then, in 1991, disney produced the halftime party. they chose the commercially successful boy band, new kids on the block. my world >> reporter: two years later the king of pop, michael jackson moon walked for 100 million viewers. more people watched his 12-minute performance than the game itself. and the era of the a list was born. >> pop culture's national holiday. it's become the place in which you see not only the kind of highest form of competition in sport. strike a pose >> and pop icons are affirmed.

anything might happen. >> reporter: and anything did happen. in 1996, diana ross reaffirmed her diva status with a performance featuring a chorus, fireworks. and a high-flying exit. stages set for superstars, soon featured rising stars too. halftime producer, mtv took a chance during super bowl 35. aero-smith with a baby-faced britney spears. >> kind of a point of possibility for performers who are very much on the verge. as well as those who are cemented in our cultural imaginary. >> reporter: there is another moment cemented in america's imagination.

timberlake's wardrobe malfunction in 2004 set a new course for the halftime show. >> complicated moment in super bowl history. it certainly changed the lineup of halftime performers for several years afterwards. hey jude >> reporter: super bowl 39, hosted a beatle. into your heart >> reporter: in 2009, it was the boss. glory days one, two, three, four. >> reporter: four years later, beyonce on full display. then rising tar,star, bruno mars brought in the show's highest ratings yet. but none of the halftime steps or dramatic antics could have been possible without a group of teenagers from louisiana. do you think the super bowl

level of awareness people had about the university and its band? >> i don't think, i know so. super bowl 1 launched the grambling band's legacy. they later starred in commercials. played the super bowl four more times. and even inspired the 2002 film "drum line." >> my not e is you don't know what you are in until you are out of it. the grambling marching band of today made possible by a trailblazing band from the past. so what did you want to show america when you stepped foot out on the field? >> we leave a lasting impression on that individual to say "i have never seen anything look stress sweat. it can happen anytime to anyone. stress sweat is different than ordinary sweat, it smells worse.

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it wasn't only peyton manning playing possible swan song in super bowl 50. a carolina panthers coach could be saying good-bye to the game he loves. steve hartman has his story. >> reporter: all week, carolina panthers special teams coach, bruce dehaven has been deflecting. >> just going to refrain from answering a lot of question as but all that. for me it is a nonstory. >> reporter: reporter after reporter.

to talk about this week than him. >> appreciate your interest. this is not a story. >> reporter: in the one interview he did sit down for this week, i learned bruce dehaven knows a lot more about what it takes to win at football. than what makes an important story. in terms of what happened to me, if i only got a limited amount of time left, why would i want to spend it feeling sorry for myself? >> reporter: last spring at the age of 66, bruce was diagnosed with an incurable form of prostate cancer. obviously, that diagnosis would have driven many people into retirement, but not bruce. in the end, i wanted to coach. >> reporter: why does coaching win out? >> i just love coaching. coaching is teaching. for whatever reason, it's in my blood. i mean -- i'll probably cry after this ball game just because -- we're not going to have another week of practice. >> reporter: in fact he loves practice so much he actually

never missed a single day of work all season. some guys got to work for a living don't they? i find myself lingering after practice. thinking about, i want to make a little picture here in my mind. in case i am not doing this soon. >> reporter: he knows this could be his last year. and given that perspective, you would think the super bowl itself wouldn't matter as much. but don't talk to bruce about the prospect of losing. i wouldn't want to think about that. >> reporter: telling me it still matters. game still matters who wins and loses. >> we are in the same position. none of us are going to out of this alive. >> reporter: if you get out with the super bowl ring. even better. >> way better. rip as you probably figured out by now bruce is and always has been one of the nicest guys in the nfl. players like wide receiver, carry brown adore him. like a grandpa to me. a guy that i care about. >> reporter: the difference is this season everyone has been

that. >> when lou gehrig said i feel like "i'm the luckiest guy in the world." i can understand what he meant. you just have no idea how you have touched people some times. and -- if it hadn't been for this, maybe i would have never known this.

with no story to tell. [daughter] sometimes the hallways felt like a giant maze. [mother] jenny didn't feel like going to school,

and was up at night. she seemed irritable all the time. [daughter] it felt like there was a weight on my shoulders. and the weight was really hard to hold up. [mother] one day my daughter was crying, that's when jenny told us she thought about hurting herself. [daughter] then my parents got me treatment. that's when the bad feelings started to go away. super bowl 50 was big business for san francisco the but for some who live there just an expensive headache. john blackstone has a look at some backlash in the bay area. >> reporter: big super bowl 50s put all all over san francisco have been a popular place for photos and for vandals. pranksters quickly discover the letters could be rearranged so

superb owl and even oops, if the hume mr. has humor has an edge, many san franciscos think the big game is a big headache. we are psyched to be the host. in all excitement our city leaders dropped the ball. the city supervisor is demanding the nfl reimburse the city for expenses estimated at nearly $5 million. we provide public services, health care, police protection, and i think the nfl can afford to make san francisco whole. >> reporter: for many drivers no amount of money can make up for the traffic jams with super bowl events closing several major streets. >> i think the traffic is worse than new york. new york you get it every now and then. here it is very constant. >> reporter: to add insult to injury, levi stadium is more than 50 miles away in santa clara. >> think it feeds into the narrative, the city is getting too big too, expensive, too fancy. >> reporter: he is a columnist for "the san francisco chronicle" sees resentment that

>> if you get in a fist fight if you mention gentrification. >> reporter: it made housing prices among the highest in the country. that's driven up the cost of most everything else. not all in san francisco have benefited. inequality is growing. the nfl comes to town. takes over the city. it is a huge corporation. >> yep. >> reporter: lot of san franciscans don't like that. >> they don't. we are san francisco, affinity for the underdog, for the blue-collar people and so fort. we are not a big corporation type of a place. >> reporter: for all the grumbling, one of the most important industries in san francisco is tourism. city officials say the super bowl is bringing a million visitors a day to the city. john blackstone, san francisco. and that's the "overnight news" for monday. for some the news continues. for others check back later for

morning." this is the cbs "overnight news." welcome to the "overnight news." they're celebrating in denver after the broncos 24-10 victory over the carolina panthers and super bowl 50. the game was billed as a battle of the mvp quarterbacks, peyton manning and cam newton. but there were more mistakes than highlights by the two gun slingers.

defense that came up big. 26-year-old league mvp cam newton up against the sheriff, peyton manning gunning for the second super bowl championship in perhaps the final game of his illustrious career. manning marched the broncos down the field on his first possession. brandon mcmanis cashes in with a 34 yard field goal. the team traded punts. denver's number one ranked defense made a statement. vonn miller, sacks newton. malik jackson recovers. broncos up 10-0. second quarter now. cam newton takes things into his own hand. a couple nice runs. and this face mask set up a jonathan stewart touchdown dive. jordan norwood ripped off the longest punt return in super bowl history. 61 yards, setting up a field

and a 13-7, denver lead at the half. for some it is all about the halftime show. disappoint. chris martin and cold play kicked off the festivities. they gave way to bruno mars. and then beyonce. and then all three of them. up town >> 44 yard. >> more sloppy play in the second half. panthers claimed the 34 yard field goal attempt. off the upright.

of denver's t.j. ward. he fumbles. the broncos recover. newton hold the ball too long and gets sacked. manning hold the ball too long and gives it up. it was that kind of game. one more carolina field goal. one more newton fumble. sets up a denver score. and manning walked off the field as a champion for the second time. it was the 200th win of his career. the most of any quarterback in what could be his final game. >> i'll take some time to reflect. i got a couple priorities first. want to go kiss my wife and my kids. i want to go, you know hug my family. i'm going to drink a lot of budweiser tonight, tracy, i promise you that. going to take care of those things first. and say a little prayer. thank the man upstairs for the great opportunity. i'm just grateful. >> president obama is a big chicago bears fan. so he didn't have a dog in the fight this super bowl sunday.

time to sit down with gale king. the president and his wife michelle looked back on their time as first family, and what comes next. and of course, the super bowl at the white house. who is more likely to yell at the tv during the game? >> you know -- >> it depends on who is playing. >> look, it's been a while since the bears are there. we don't yell that much. we enjoy watching the game. we hope for a good game. >> if there is a good play, we'll all scream. you'll a hear -- ooh. >> ooh. >> do you care about the halftime show? coldplay, bruno mars and beyonce. >> i care deeply about the halftime show. deeply. i got dressed for the halftime show. i hope beyonce likes what i have on. >> have you talked to her about any dance moves? those of us have seen you dance on "ellen" and jimmy. know you've got moves. you too, mr. president.

>> i talked to beyonce, about the turn up for what? look, bey, you got to put this in your next video. obviously she didn't listen. no, gale, i don't talk to beyonce about dancing. >> wow, i was impressed. >> listen, i know you guys are tight. let's talk a little bit about barack and michelle obama, 2008, i just happen to have this picture. >> that's so sweet. >> isn't it? >> you look young, what happened to you? no, i'm just kidding. >> they wore me down. >> what were you thinking, one word. one of my favorite pictures of the obama administration. >> the first inauguration we had something like 10 balls we went to. >> i remember that. >> michelle was in heels the whole time. so i think she was thinking my feet really hurt. >> what were you thinking, mrs. obama, when you look at that -- it's such a sweet moment in the elevator. >> i'm sure i was thinking i am so proud of you. that's the i'm so proud of you. but my feet did hurt. >> i think i said, one more to go, sweetie.

>> you promise? >> almost done. >> the thing when i think about the obamas, even your dates become national news, news stories. do you know -- a movie "first date" i saw it. the thing that struck me in the movie. you are driving a car with a hole in it. >> oh, yeah. >> this is true. >> you got a second date after driving that car? >> because i am so smooth. i could make up for the hole in the car. it was a -- >> i thought i am going to upgrade this brother. >> that was was in her mind at the time. >> upgrade and she did. >> we can work with this. >> diamond in the rough. >> you are getting ready to go on to other things. do you have advice for the new couple in, the job, the house? its the water pressure good? is there wi-fi, does the toilet run in the lincoln bedroom? >> the whole tech thing we have been trying to get that straight for the next group of folks. because this is an old building. a lot of dead spots where wi-fi doesn't work. we will see if we can.

wi-fi working? i was kidding. >> actually it has an issue. we'll see. >> the girls are just irritated by it sometimes. >> i'm thinking you know people. >> there is a first lady running right now for, for first lady, for president, does that give you any ideas, mrs. obama? >> of what? >> okay. >> what are you talking about, le. >> what are you talking about willis. okay. couples. i want to play the potus/flotus game. i love it when he -- >> i love it when he holds my hand. >> oh. >> i love it when she? >> i love it when she laughs. >> oh. >> she has a great laugh. >> i can always count on her to -- >> i can always count on her to tease me about something. >> i can always count on him to -- >> not disappoint me. >> told you that a long time ago. >> you told me that a long time ago. >> i have never forgotten it. >> after leaving the white house, potus will want to? >> take a walk by himself

>> you think so? take a walk? >> uh-huh. >> after leaving the white house, flotus will want to? >> she is going to want to travel. and roam around the world in ways that we can't do when we are traveling in official capacities. >> you can see the rest of gale's white house interview later on cbs this morning. the cbs "overnight news" will be right back. [cough, cough] mike? janet? cough if you can hear me. don't even think about it. i took mucinex dm for my phlegmy cough. yeah...but what about mike? he has that dry scratchy thing going on. guess what? it works on his cough too. cough! guess what? it works on his cough too. what? stop! don't pull me! spoiler alert! she doesn't make it!

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now that super bowl 50 is in the books, the next step is a victory parade. of course the diamond-studded super bowl rings. we visited the place where most of the rings including the very first ones are made. >> reporter: on super bowl sunday, players from the winning team get to briefly hold up the lombardi trophy. what they take home is the most

super bowl championship ring. >> the owner gets to take the trophy back. put it in the case either in carolina or denver. and this is their trophy that will stay with them forever. >> reporter: the vice president of the sports division at jostens, the company made super bowl rings, including the first ever super bowl ring. >> we created the ring for vince lombardi and green bay packers, 1966. we have continued on. we have done 31 of the 49 superbowls. >> reporter: the first super bowl ring for the packers had a simple design. 40 grams of gold and 1 carat diamond in the center. but as the the game got bigger, so did the rings. last year's super bowl ring for the new england patriots had 100 grams of gold and an astonishing 205 diamonds. totaling almost 5 carats. >> the last few years it's getting to a point where the next ring i have a funny feeling will be a double finger.

as josten's master jeweler, the quarterback of design. at production facility in denton, texas he is already thinking of the next championship ring before the game is even played. but the owner of the winning team will coach him through the ring's final design. a process which can take months. >> they are pieces of art that tell a story of a championship. >> reporter: last year's patriots ring shows off the team's winning history with four diamond-shaped lombardi trophies. the packers 2010 ring features the iconic lambeau feel and the lombardi trophy coming home to the famous franchise. the design starts as a 3 d computer model. then an actual ring is made for the team's owner to inspect. if the owner wants to add another diamond or put another logo on the ring, a new computer model is made, and a new ring is cast.

mold is made for each of the 53 players on the team with their name and jersey number on the side. the team has the option to make more rings for their staff. a 1500 degree furnace melts gold pelets into a liquid poured into each custom mold. the gold is then carefully polished and painted so sections of the ring can be soldered together. then time to put the bling in the ring. a small team of 45 people will work on each ring. but ken spraybury makes it sparkle and oversees technicians who hand pick and set the diamonds. >> you have to have the eye for bringing it altogether. these guys work in space, so they, they create that space. and fill it with the diamonds. >> reporter: after a final cleaning. the super bowl ring is ready for the hand of a champion. have you ever given a finished ring to a player? >> have i personally, yes, many times. >> reporter: what reaction do

>> i have seen everything from jumping up and down to words that you don't want to mention on tv, to in a lot of cases just going, that silent and crying. >> reporter: the ring is a symbol of hard work, sacrifice, and victory. that for many players is the defining moment in their career. >> when a team wins they're in heaven. they think they're invincible. and then they get the trophy, but the trophy is given back. they get the bonus money. it is gone. the thing that is left to commemorate is the ring. the super bowl halftime show was an all-star extravaganza with cold play, beyonce and bruno mars rocking the stadium. but halftime wasn't always such a high powered event. michelle miller has the story from super bowl city. >> reporter: cold play's chris martin described the show as combination between the past, present and future. well our story begins in the

louisiana. >> hey, one, two, three, four, five, six, seven, eight. >> reporter: these college band mates haven't marched together in 50 years. when we met up with them recently they hardly missed a beat. >> fall out! >> you had to bring your dedication each time, practice like you perform, and perform like you practice. >> yes. >> reporter: it was their performance together in 1967, that would change history. that year, the commissioner of the national football league invited grambling state marching band to play in their first super bowl. 129 men from a small louisiana college marched alongside the university of arizona's band for millions of viewers. >> there was a lot of weight on our shoulders. a lot of times we didn't pay particular attention to the

if we went out on the field and did a show and it pleased the public then we felt that we had done our job. >> reporter: for the next 23 years, marching band were a super bowl mainstay. then, in 1991, disney produced the halftime party. they chose the commercially successful boy band, new kids on the block. my world >> reporter: two years later the king of pop, michael jackson moon walked for 100 million viewers. more people watched his 12-minute performance than the game itself. and the era of the a list was born. >> pop culture's national holiday. it's become the place in which you see not only the kind of highest form of competition in sport. strike a pose >> and pop icons are affirmed. there is a real kind of sense of

>> reporter: and anything did happen. in 1996, diana ross reaffirmed her diva status with a performance featuring a chorus, fireworks. and a high-flying exit. stages set for superstars, soon featured rising stars too. halftime producer, mtv took a chance during super bowl 35. pairing aging rockers, aero-smith with a baby-faced britney spears. >> kind of a point of possibility for performers who are very much on the verge. as well as those who are cemented in our cultural imaginary. >> reporter: there is another moment cemented in america's imagination. janet jackson and justin

course for the halftime show. >> complicated moment in super bowl history. it certainly changed the lineup of halftime performers for several years afterwards. hey jude >> reporter: super bowl 39, hosted a beatle. into your heart >> reporter: in 2009, it was the boss. glory days one, two, three, four. >> reporter: four years later, beyonce on full display. then rising star, bruno mars brought in the show's highest ratings yet. but none of the halftime steps or dramatic antics could have been possible without a group of teenagers from louisiana. do you think the super bowl performances helped to raise the level of awareness people had about the university and its band?

super bowl 1 launched the grambling band's legacy. they later starred in commercials. played the super bowl four more times. and even inspired the 2002 film "drum line." >> my motto is -- you don't know what you are in until you are out of it. the grambling marching band of today made possible by a trailblazing band from the past. so what did you want to show america when you stepped foot out on the field? >> we leave a lasting impression on that individual to say "i have never seen anything look degree motionsense is the world's first deodorant activated by movement. as you move, fragrance capsules burst to release extra freshness all day.

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for me it is a nonstory. >> reporter: reporter after reporter. there are more important things to talk about this week than him. >> appreciate your interest. this is not a story. >> reporter: in the one interview he did sit down for this week, i learned bruce dehaven knows a lot more about what it takes to win at football. than what makes an important story. in terms of what happened to me, if i only got a limited amount of time left, why would i want to spend it feeling sorry for myself? >> reporter: last spring at the age of 66, bruce was diagnosed with an incurable form of prostate cancer. obviously, that diagnosis would have driven many people into retirement, but not bruce. in the end, i wanted to coach. >> reporter: why does coaching win out? >> i just love coaching. coaching is teaching. for whatever reason, it's in my blood. i mean -- i'll probably cry after this ball game just because -- we're not going to

practice so much he actually scheduled his cancer treatments around it. never missed a single day of work all season. some guys got to work for a living don't they? i find myself lingering after practice. thinking about, i want to make a little picture here in my mind. in case i am not doing this soon. >> reporter: he knows this could be his last year. and given that perspective, you would think the super bowl itself wouldn't matter as much. but don't talk to bruce about the prospect of losing. i wouldn't want to think about that. >> reporter: telling me it still matters. game still matters who wins and loses. >> we are in the same position. none of us are going to out of this alive. >> reporter: if you get out with the super bowl ring. even better. >> way better. >> reporter: as you probably figured out by now bruce is and always has been one of the nicest guys in the nfl. players like wide receiver, cory brown adore him. like a grandpa to me. a guy that i care about. >> reporter: the difference is this season everyone has been

that. >> when lou gehrig said i feel like "i'm the luckiest guy in the world." i can understand what he meant. you just have no idea how you have touched people some times. and -- if it hadn't been for this, maybe i would have never

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hey sara. so, when you gonna post something new? announcer: anything you post online, anyone can see. family, friends... see ya later, sara. even not-so-friendly people. super bowl 50 was big business for san francisco the but for some who live there just an expensive headache. john blackstone has a look at some backlash in the bay area. >> reporter: big super bowl 50s put all all over san francisco have been a popular place for photos and for vandals.

letters could be rearranged so super bowl became sup bro, and superb owl and even oops, if the humor has an edge, many san franciscos think the big game is a big headache. we are psyched to be the host. in all excitement our city leaders dropped the ball. the city supervisor is demanding the nfl reimburse the city for expenses estimated at nearly $5 million. we provide public services, health care, police protection, and i think the nfl can afford to make san francisco whole. >> reporter: for many drivers no amount of money can make up for the traffic jams with super bowl events closing several major streets. >> i think the traffic is worse than new york. new york you get it every now and then. here it is very constant. >> reporter: to add insult to injury, levi stadium is more than 50 miles away in santa clara. >> think it feeds into the narrative, the city is getting

fancy. >> reporter: he is a columnist for "the san francisco chronicle" sees resentment that goes deeper than football. >> if you get in a fist fight if you mention gentrification. >> reporter: it made housing prices among the highest in the country. that's driven up the cost of most everything else. not all in san francisco have benefited. inequality is growing. the nfl comes to town. takes over the city. it is a huge corporation. >> yep. >> reporter: lot of san franciscans don't like that. >> they don't. we are san francisco, affinity for the underdog, for the blue-collar people and so fort. we are not a big corporation type of a place. >> reporter: for all the grumbling, one of the most important industries in san francisco is tourism. city officials say the super bowl is bringing a million visitors a day to the city. john blackstone, san francisco. and that's the "overnight news" for monday. for some the news continues.

morning." captioning funded by cbs captioning funded by cbs it's monday, february 8th, 2016. this is the "cbs morning news." the broncos do it with their defense. denver takes super bowl 50 by locking down a powerful carolina panthers offense in what could

as a pro.