[applause] my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer, welcome to "mad money." welcome to cramerica. i'm just trying to save you some money. my job not just to enttain but educate and coach you so call me or tweet me @jimcramer. where the heck is all the money going to? what are people doing with their spare cash? what's the consumer buying? these are the questions that plague all portfolio managers as they try to follow the money. right now they're leaving you in some shocking directions including today where the dow

nasdaq also dipped 3.2%. first let me just say the single biggest buzz on wall street today, the most salient gut wrenching story is this shocking decline in the business in the stock of the iconic retailer that is macy's. while few people actually expected macy's to do well in an environment where the globe seems to be warming right in front of our very eyes, today's sharp selloff on some really bad earnings kind of took our breaths collectively away. as the chairman and ceo said at the very beginning of his really i think very disconcerting conference call, we had a very tough quarter. we are clearly disappointed with the 3.6% decline in comp store sales of owned andndicensed businesses. and the 8% drop in earnings per share. we believe thathe retail industry's going through a tough period that we seem to experience something like this every five to seven years or so. and this one feels familiar in that regard. aha.

here's the rub. it may feel familiar in terms of the magnitude of the d dline to mr. lundgren, but it isn't familiar when it comes to the reasons for the dropoff. the last time we had such a sharp decline in sales as lundgren talks about later in his conference call l s after the fall of lehman brothers. sales just stopped back then. that was the recession and then morphed into the greatest recession. we're not experiencing anything like that cataclysmic systemic event right now. in fact, this is what's so hard to understand. it's just the opposite. last friday we had the best employment report in ages. less than a week ago. we're seeing meaningful wawa growth, again a first. unemployment below 5%. if you didn't know any better you'd think it's time for the band to strike up happy daysre hebe again. things are so strong on the job front we can fully expect federal reserve to raise rates when they meet in december. how can they not? if one of their mandates -- then

a viory lap can be justified, even if i think it's unnecessary. plus, disposable income is on the rise and the stock market is not too far from its highs. lots of money's been made and taken off the table too. sure health care costs go up, but the out of pocket gasoline and heating bills are dramatically lower than a year ago. and that's like a gigantic tax cut. also, let's not forget for all the talk that the fed has to raise interest rates, they haven't gone up just yet. credit's getting a little more plentiful according to all of the banking sectors i've spoken to lately. and i've spoken to a great deal of them. so given all the bountiful pocketbook positives, what the heck has happened here? hois a company like macy's, the country's largest department store e ain, doing so badly in such a benign environment? come o yout th kind of paradoxical.

that's'simple. two-thirds of our economy is based on consumers spending. two-thirds of the dollars in our gigantic growing economy are going somewhere, and we if you and i, we, can figure out where since we know that money's notot being spent at macy's at least the incremental dollars, we might be able to nail down excellent investment opportunities. think positive. remember what i said last night, be an optimist and you'll make more money. let's start drilling down. figure out is the problem is it only macy's? has management lost it? is there something totally awry with the ceo terry lundgren and his team? i have to say unequivocally no. but terry was dispointed this morning on squawk and in the conference call, but it's not like this great merchant done so much to revitalize macy's over me has checked out. i can testify he's working harder than ever. second it's true that the weather's awful. way too hot for department stores like macy's filled with cold weather gear as you'd expect. it is november.

compananwas abject about thehe need to discount aggressively before the holiday to clear this inventory. that's horrendous. it could leave the next quarter terrible too. but as bad as the weather is for retail, there e definitely something else at work here. i think the consumer habits have changed. and they've changed not glacially as they typically do, but with lightningpeed. o years ago howard s sultz, visionary runs starbucks famously opined what could be called the death of them all, the end of shopping as we know itd. he talked about time constraints, technological breakthroughs, cheaper prices at more convenient venues and cravings magnified of course by social media were drilling nails into the coffin of the traditional mall shopper. the conference call was a total show stopper. i've listened to it three times cause the numbers while soft that year didn't seem to fit with the dire thesis schultz laid out. i wasn't sure if the man was right. turns out he was just a couple seasons too early because i think k ery single one of

predictions, every one is now coming true. here's what i want to do. i want you to take a look at these shoes. all right. i know they need a shine. but it's raining. these are your basic rococort oxford wing tips which i've worn ever since i was a spokesman for rockport back in the late '90s when could still do those kinds of things. i go through these shoes like leather chowed down by the hapless doon donner party in the winter of 1986. that's the headliner of the birthday party we all celebrate of course in absentia this very eveneng. and went to macy's to buy these wing tips. i'm flooding here if you don't mind. they were 120 smackers, but once they wore out i went online to find replacements. macy's, which has a decent website, featured them for $109. but then i went to amazon where i'm surely a member of amazon prime thanks to my executive producererho told me what a bargain it is and i found these

click. and not just click on a desktop, click on a cell phone. round the clock shopping rightht from this. and i sure wasn't going to go to any dreary mall for it. i'm shopping like a banshee. s it wonder amazon traded at an all-time high when macy fell back to where it was in february 2013? i don't think so. bricks and mortars ain't working. and macycy -- delivering alpha conferenen just this summer when macy's was a 72 that they monetized some of the company's real estate into a real estate investment trust, which caused further downside pressure when they gave up on that idea. physical plants still can't effectively monetize versus amazon where i'm shopping right now. just ordering and ordering.. second, the differentiation just isn't there. almost nothing in macy's is so different or special that it can't be bought somewhere else.

it's a house of brands with brands too many places. many of them discounted hence the big declines in all the appapal stocks today. we have too many stores selling too many of the same product when you can get it all on this thing any way. we know homes are rising in value. if the consumer's going to spend at retail very clear spending will be directed at spending their house. people view this stuff as an investment rather than expense. think home depot as the department store for this moment if not home goodespecially with the falteriri being endless source of customers. fourth, when consumers feel like splurging, they do it on a trip, not at the ball, a budget trip. we know for example cruises are booked solid, so are theme parks. consumer takes the show on the road not the mall. making matters worse for macy's. the strong dollar discouraged -- what you have is what's known as a secular shift away from the browsing mall shopper toward the user of the browser and cell

phone who chooses among the most convenient offerings. it happened fast. it's happening now. and sadly at least for the moment it's not happening at macy's. or pretty much any other old line department store in the united states. my own psonal mall in my bacac pocket. bill in ohio. bill. >> caller: bengal bears have buck eye but not browns. >> what's going on? >> sun ed son, recently missed quarterly earnings in a big, big way, but up on revenue and margins. given taken 85% haircut and they're actually up on -- do you think the selling's overdone? >> that's not a haircut. that's a buzz cut. i think you're goioi to be calling that one sunset edison when this thing is through.

and that means it's a red flag. reggie in new york. reggie. >> caller: hey, jim. i wanted to ask you about cigna and all the health care insurers. they were doing great up until around june. and now all of them seem to be going down. and i don't undetand cigna anthem promised to buy cigna out for $183 a share. >> right. >> and i bought somewhere around 163. now it's around 130 -- >> reggie, i got to tell you, these are all in the grips of this fear about health care re-regulation and the democratic rty and what they will do whether they'll block these by the way, bruce, the technician for realmoney.com he has said this is a truly now, i know that we're not all charters, but i always like to be aware when you see a bad chart coming. and that one says sell, sell, sell. tom in arizona.

tom. >> caller: yes, jim. how does the stock market effect the price of silver bouillon. >> silver is uniquely levered to industrial uses, not just the precious metal that is gold d where it's other than jewelry kind of a more ornamental and silver with that industrial bent therefore comes under much more of the -- it shouldn't, i know, iron and copper, rubric, in other words being pulled down by the complex that is china. stay away from silver. okay. is macy's losing its magic? it's losing it to this. the consumer is changing. the retailer isn't changing with her fast enough. just a sec let me order five pairs of rockfords for nothing at amazon. "mad money" tonight, the name joss & main become a babaleground lately. should you shop or drop wayfair right now? ntroversial. and you know who's single loving it besides me? not true. chinese consumers.

alibaba reported record numbers during the the biggest online shopping event. is there more to the story? and going beyond the bar code to help businesses stay on top of thingsgs a hint, it looks like a zebra. stick with cramer. don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer #madtweets. send jim an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. laundry can wreak havoc on our clothes, ruining them forever. sweaters stretch into muumuus. and pilled cdigans become pets. but it's not you, it's the laundry.

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what the heck are we supposed t tdo with stock of wayfair? that's the online per vaer of furniture and home brands. of course wayfair brand which we will see in all the places i live or go to the beach at. here's's company that becameme public a little over a year ago and been one of the most contentious and at times visually hated stocks out there to the point short interest represents more than half of the shares trade in the open market. that's insane. of course over the summer wayfair hit with a very damaging report from this now noted short seller citron research caused

33. plus the stock noted hedge fund manager largest short position he thinks it's going to ten within a year. earlier this week "new york times" reported brutal story with mention wayfair has been selling formaldehyde. wayfair keeps crususng the estimates. despite the big decline the stock had been rebounding in recent months to point where it's more than 100% year-to-day. bears say wayfair has a terrible businessssodel, they want to know if online retailer can compete with the om any channel plays where you can see how the furniture looks and return it in person if you don't like it. wayfair responds by calling sales crazy. delivered some fabulously higher than expected revenues up 77% year over year. substantially more than anticipated loss than earnings per share side of the ledger. then management gave conservative earnings br interest taxes in part because

so instead of rallying on its top and bottom, stock was hurt 13% fall. today the market seems to be saying the stock's been punished enough wayfair rebounded by little more than 5%. that formaldehyde issue seems minor i'm only going to mention so management can explain how small it really is in relation to the short seller case. who's right? the bulls who believe in this company's growth or the larger bears contingent who say it's hyped and overvalued. let's dig deepererith the co-founder, co-chairman and ceo of wayfair find out more about the quarter. welcome to "mad money." good to see you, sir. >> thanks, jim. thanks for having me. >> all right. have a seat. it's extraordinary that you could have such incredible success in the sales line and yet i know you've attracted attention from this fellow whitney tillson. first, let's just say give people the growth here. because growth is the elixir of a market. >> absolutely. the growth is because customers love what we're doing and keep

customers. in the quarter we just talked about yesterday, the q-3 quarter we grew sales 90.9% in our direct retail business up to a $2.4 billion run rate. >> fastest growth of any retailer on our offline? >> i think so. >> no, that's my word. >> yeah. and it's on the back of repeat. repeat has accelerated. so we keep getting new customers, more than we've ever gotten before. but repeat growth is really off the charts. that's what's making it all work. >> that matters because those customers are kind of bought and paid for so to speak. you don't have to spend money to find the new ones because they're already there. >> yeah. two things, so one absolutely. that's where the advertising leverage comes from which was a big question people had about our model, does it work. now they're seeing it does work. and we knew that. now everyone knows that. but the second thing is honestly a retailer does well if customers love what it does for them. and the repeat whether they come back or not is the whole key to the whole thing. you can get them the first time with marketing. you can't get them the second time. you get them only if they reallyly valued what they did.

frankly, this is personal experience anecdotal versus impeer kal. many products you can find cheaper on amazon, who can live against amazon's dynamic price. >> so, the thing about amazon is amazon's an incredibly good retailer, but when you get ipto home -- and you know this. in home prododts are found through visual browse. there's the emotive piece, you want a unique item, environmental photography, the keyword search box doesn't really work because these are nonbranded goods. you can't type in n racell or bounty. how fulfillment works, logistics, all of this is different in home. thiss all we do in home. and i think the thing about these short sellers like citron i think to be honest to a high degree they look for stocks they can knock around and make a quick buck or two. >> they know short position expecting a big secondary, expecting guys blow out of it and makeke profit.

>> i don't even know if it's that. my belief because they basically open up a short position, they publish -- the research they've published to be honest i think if you try to get a job at a respsptable financial stitution with this type of research i don't know you'd last very long. >> but they're saying it's not profitable. you've been in business for a long time and not showing profit. >> i'll remind you, jim, we're 13 years on. nonoonly were we ebitda profit nl, we raised money to launch the wayfair brand. for twyears cash flow neg fif, 2013 back to free cash flow positive. in '14 we leaned in on the marketing proven worked in '13. went back and now all of a sudden in '15 right now we're freeash flow. we had 33 million of free cash flow last year. >> but y y gave what i regard conservative guidance. said really it's the highlight. sot's entirely possible this could be a year over year better than you think. you're just a consnsvative guy. >> if you're in a $2.4 billion

81% then up to 91%, you know, you're going to have to give some range on guidance. and to, look, folks would love you to nail it down and tell them exactly what's going to happen. what we said is the quarter up and through the earnings call ad been growing at a rate similar to last quarter, is what we said. >> right. >> but the quarter's back ended and we had a great holidid last year. so how are you going to predict it exactly? you're talking big numbers. >> right. but at the same time some of these guys are saying, listen, if you cut down the in, the keyword spin, it will be overstock, which is not necessarily a bad thing and the company does well. it just doesn't grow like it used to when they decide to spend less. >> you know, i understand folks are going to take shots at our business. that's fine. they canantand and watch how i i plays ouou we're very confident. overstock spent more in advertising and growth decelerated to 11%. we spent less and percentage drop and growth accelerated to 91.

concertechoice there. >> formaldehyde thing i wanted to mention, but tilson will be out telling this story, this i not lumber liquidators. as soon as you heard one of your suppliers had some sort of laminate problem you pulled it. how many customers were actually effected? >> ten orders. >> we do a million in a quarter. >> ten million. >> ten orders. it's's.02%. in fact, we had already pulled the product even before the "new yoyo times" who whitney y lson managed to get to write the story for him. >> i hear you. look, i don't blame you. it was when i read it i said how could more responsible could a company be than what you did. >> absolutely. we care a lot about safety. we have a lot of safegrds to make sure all products meet all federal,ll state, all local laws. and we actually collect all this product safety data.

>> well, i mean, again personal experience says yes. but i think that does matter. but i want viewers to know both sides. it's really important when you see that biggest short position understand what the bears are saying and the bulls are saying. ceo and co-chairman and co-founder of wayfair, stick with cramer. is the consumer in the people's republic shopping more than ever? alibaba's ceo delivered some big news today. >> yesterday evening we crossed 86,000 transactions per second. >> what do these numbers mean for your money? cramer declares the winners. good thing geico offers affordable renters insurance. with great coverage it protects my personal belongings should they get damaged, stolen or destroyed. [doorbell] uh, excuse me. delivery. hey. lo mein, szechwan chicken, chopsticks, soy sauce and you got some fortune cookies.

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what exactly do we want from china? do we want the chinese to buy steel? or do we want them to buy nikes? do we want them to buy coal or lattes from starbucks? would we rather have china consuming iron or iphones? is it better for us if they purchase aluminum or huggies and pampers. if you're hoping china will buy metals and renewable, we're in worse trouble. chinese production growing at 5% to 6%. and there are companies that can't survive unless that number goes back to the high sing digits wre it used to be, not the 5% or 6% level we sold

but if we want china to buy nikes and starbucks and iphones, then the 11% growth in chinese retail s!les that we heard about last night blows the record breaking s sgles day that totatay made up consumption holiday blessed by the government that we're having right now. is the chinese equivalent of nirvana for american style exports. there's a lot of hammering about what it meananfor the global economy. but i think a lot of the fretting is let's say stupid if you're an american stock picker. no, it's not dumb if you work at freept which is in many ways a natural resource conglomerate hostage to chinese industrtrl growth. nightmare if you're running a u.s. steel producer because appears chinese are allowed to dump all the steel they want in this country. is there any other information for the pathetet stock prices for ak steel and u.s. steel, have you seen those? you need this to see them. the coal stocks aren't just going to oblivion because of our government's war against fossisi fuels. the chinese communist party has s

wean its country off coal now that a million people are dying of respiratory illnesses every year over there. and while we hear about a deficit in aluminum, chihi is making more than they y n use and keep trying to sell the rest overseas. these are all bad signs for some of our basic industries. these companies have now lost their best market. but unlike say brazil, which is pretty much all basic industries, our economy is not about the basics. the other side of the coin though is that if you're in the buness of making retail goods, rember two-thirds of our economy is based on consumption and seseice. the chinese let you sell them. and they actually enforce your intellectual property rights when you're a win ner this new environment, not a loser. that's why i'm heartened when i see chinese consumption. i don't lili in brazil. i don't live in switzerland, which is another no-fly zone because while the communist party is indeed encouraging consumption to the point wherere it's putting an end to the one-child policy, something seemed to come just in time for singles day i might add, still

doesn't encourage conspicuous consumption, like expensive swiss tches. but the united states i think we're net winner in a world the chinese are buying more finished product where they're going on websites and buying u.s. merchandise, where they're letting apple and nike and starbucks se unlimited goods. who knows next year they'll probably want everytytng sold in cvs or kroger or home depot. you think we're a loser in that case? hardly. we're the winner. now to be re there are plenty of capital goods companies that won't do as well even though they're not basic industries, united technologies, they sell otis elevators, but they're not going to sell as many. caterpillars there in the crosshairs of the new china. truck engines and engines themselves that just ant needed as much. what is china doing to american technology? we don't know where the governmenttands on a day-to-day basis. looking better because of a chchge in tax policy? case by case. we have to face facts our economy is driven by

consumption. if the chinese government wants to recreate their version of our economy, who can do it better than we can? bottom line look at it at a net-net basis. i can easily declare us the big winner in the global trade war except the us is a different set of winners this time than the early 2000s when chinese commodity peaked and may be downhill for years to come. dave in illinois. dave. >> caller: dr. cramer, the only city on the planet where bulls and bears play each season. >> that's a very good point. and maybe i'll start cutler some cam. what's going on? >> caller: jim, my question is about yahoo on the alibaba component where yahoo holds a 15% stake. now mpleting $3.6 billion acquisition on the remaining 82% of chinese video streaming company, the youtube of china.

jim, with jack ma's appearance on "today's squawk on the street" addressing future growth potential of the company and compelling single day sales at $14.3 billion nearly double the $8 billionast year, might these be important catalyst for the stock higher? >> no. it's interesting. thank you for the doctorate. yahoo and alibaba have very little to do with each other. they own a slug and they're going to sell the slug and rest of yahoo being valued at less than zero. which is why i think you cannot own alibaba, which is not the same as shting, but you can't own yahoo if you know what i mean. >> caller: jim, how are you? >> i'm all right. how about you, kurt? >> caller: good. sure. let's do that. >> caller: i bought ibm in the middle of october this year at about a buck fifty because it was at significant lows, off its all-time highs. sie then it's continued to get pummelled.

and i'm wondering what the outlook is in your opinion. i'm looking at this as a long-term investment ten years and want to know what you think about it. >> well, ibm now -- unfortunately the stock with interest rates going higher because of the fed, this is my view a 4% yield won't protect you. it's like a 3% yielder when rates are low. here's the problem with ibm. theyeywice suggested that this might be a breakout quarter where some of the faster stuff is growing much better and not -- and able to offset the bleeding stuff. it hasn't happened yet. ibm is a show me stock and i can't get behind it until the good part crosses ovov and bad part diminishes. yet. and they will tell you that that's the case. joan in new york. >> caller: hi, cramer. yes, i had a question. my financial adviser recommendnd i purchase wdc, he said for the long-term. i wanted to know what you think? >> what is he doing that for? does he know -- it's a disk

i mean, what does he know about it? what do you know about it? it's a commodity -- i once went to a toy store, guy selling toys, i said whyon't you buy hasbro, a ten and went to 60. western digital was 60 and went to 10. you don't know western digital, how about like disney. any way, in this global trade where we're the winnerer it's just a differere set of winners than the 2000s and the ones winning then are losing now. much more "mad money" ahead. zebra technologies might be exotic to you but no stranger to the world's biggest companies, amazon, walmart, but the company just reported disappointing quarter. i'm going to take a look. then, i'm making sure portfolio is in check. companies i hope you know what they do, and the storm of stocks is headed your way. are you ready y r the lightning

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i'm lucky to get through a shift without a disaster. my bargain detergent couldn't keep up. so i switched to tide pods. they're super concentrated so i iet a better clean. 15% cleaning ingredients or 90%. don't pay for water, pay for clean. that's my tide. we got to talk about this because the market's become absolutely merciless to the formerly high flying stocks come

optimal numbers, i don't think they are. ebra, maker of specialty printers including thermal, label and repeat printers. ones with radiofrequency solutions and motorola, closed a bit more than a year ago. this acquisition was supposed to be game changer because made zebra game changer in mobile leading and bar code and data capture location motion management solutions, cloud based vice management, the internet of things. now, initially zebra was on fire with stock roaring as high as 117 over the summer. but then in august zebra reported what people called a disappointing quarter and pretty much downhill since then. at the time management one-time problems but then zebra reported again yesterday. while the company delivered a strong 16 cent earnings beat off of a buck k basis, came in a tiny bit light. what matters is the guidance for the next quarter which was lower than analysts were looking for and stock got crushed falling

8.7% yet. at theseevels 12 times next year's earning estimates. at certain point you have to wonder if this has become a value play or too soon to start bottom fishing. let's take a closer look with the ceo of zebra technology. hear more about the quarter. welcome back to "mad money." >> thank you. >> we've got to solve this puzzle. i went over the conference call, listened tthe conference call. i think there's a disconnect. not that i can get you to do a doover on "mad money," but i think there was some confusion on the call about exactly the synergies that you were talking about ananthe growth rate. because i can't get to 12 times earning. and i just want you to walk through, you're the heart of internet of things. >> yep. >> i want you to walk through what happened in the transaction versushat the analysts seem to think k happening. >> so so far we've held the same long-term model in tact. so when we announced the deal we said we expect to be able to get

the $150 million of synergies by the end of 2016. and we'll get to an earnings model of 4% to 5% revenue growth and ebitda margin. and we've upped our synergy target but have not changed the model per se. >> that's where the confusion is. i mean, for instance when i was looking at what the incremental acquisition costs were, some people felt that you guided incremental acquisition costs you said the firm expects total $216 million but $180 to $200 million, now is that right? because that confused me. >> yeah, so what we decided we wanted to do is give a sense from today what's left. >> what's left -- >> to have to happen. so it's not from the beginning. it's from today. so we said $180 million to $200 million including cap x to complete the integration of all the companies. so that is somewhat incremental to the original target, but as part of that we also announced

incremental synergies and we said that after we're done with integration we will also be able to gain greater efficiencies. we would have an i.t. system that's much cost effective and efficient, drive less annual ongoing cap x. and we will be able to drive an increased 5,200 basis point of gross margin and 250 basis points of ebitda -- i'm sorry. >> okay. i typically don't go into this on the show because i think yoyore right in the middle. everyone knows you are bar codes, there's a fabulous video on the websitete it's a two-minute video tells you exactly how they're inhe cebter of everything. i know it looked like to me one point on the cference call say on the negative side the complexity of the information technology systems had been greater than expected. it made me think, look, as interesting and as important as the motorola acquisition was,

maybe it was a little more difficult than you thought. >> well, i think we still feel very good about the overall transaction. >> you do. but obviously you hane reservations in retrospect. >> only retrospect to the complexity of the i.t. integration. apart from that revenue is running very strong. the customers are liking the story. they are -- we are winning in the marketplace. and our profitability's good. >> we're lookiki at this nfl football thing behind you. now, just want to back up get through the forest from the individual trees. it really is true, you are the market leader. there's really no one -- i know you mentioned some chinese competition or something. who are you really up against? >> well, obviously competitive there's many different p@ayers, but we are the market leader in three main product categories. >> right. and you're also, i think, when you look at the legacy business s growing atat%, enterprise 5%, then you got a 12 times earnings multiple, again, i'm trying to puzzle over why your stock is where it is.

and i've come to the conclusion, tell me if i'm wrong. >> yeah. >> that next yr at this time a lot of what we're talking about now will be history and you'll be looking at the market leader in the internet of things that really is able to handle all of the mobile and -- all the mobile technology and cloud technology on a wand. >> yeah. i certainly hope that you're right. we feel very confident and very enthusiastic about being able to execute on the plan that we have laid out. and eventually i think the market will come around. >> do you think that the expectations are finally wrenched out? i know there were e me people who got ahead of themselves because they saw this combination as being so perfect. do you think that's all gone now and everyone's pretty realistic about what you can do? >> i believe so. >> that's very important. and do you think that there's a possibility -- when i look over one of the slides that you have about all the different things you said chief synergies, execute integration, identify y areas for growth and delever e balance sheet. will you be generating enough cash that i can see a much better balance sheet at this year next time?

>> yes. so this year we paid off $150 million principle. we said we're going to pay off another $300 million next year. >> you think you can do that? >> we believe we can do that. >> geez, a fast growing stock -- >> and $650 million the next two years. >> all right. i hope so. ceo zebra technologies. i urge you before you think about buying this you click on that video. you will see exactly what they do. you can't believe how at the art of the internet of things thisisompany really is. "mad money" is back after the break. wow mary, is like, every mom from the neighborhood here? look at them all... ...'judgie'. see? you are looking good! using bounce dryer sheets is paying off. your clothes have fewer wrinkles, and static cling... ...ain't bringing you down. oh! and look, it's that ms.brooke-thinks-she's-all-that- and-a-bag-of-chihi. good thing you brought your a-game. your a-game. bounce, the 4 in 1 dryer sheet.

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before we get to the lightning round i want to take a

moment to say how much i appreciated the chance to shake the hands of some american heroes yesterday. for those who missed it our studio was filled with cadets from the u.s. military academy at west point and veterans from other ends of the armed forces. pretty much everybody was represented. we were humbled by their presence. it's a highlight for me and our entirereeam each year. and to all those who have served, thank you. and once again, i'm going to suggest that people go to the world war ii museum in new orleans. it is maybe the most exhilarating museum i have ever been to. and we honor all of you vets out there tonight. and now it is time for the lightning round on cramer "mad mone" what's that about? and lilitning round is over. are you ready? it's time for the lightning round. cramer's "mad money," start with mike in illinois. mike. >> caller: boo ya from chicago. home of the chicago bears.

>> what's going on? >> caller: will berkshire hathaway stock price rise? >> well, what we're going to do is we're not going to think short-term about berkshire hath ai way. we're going to own it. we like the stock. is it going up tomorrow? no, that's not the point when we invest with warren buffett. let's think years not quarters and months. let's think luke in washington. luke. >> caller: boo ya, jim. >> boo ya, luke. >> caller: spirit airlines. >> that was a tough one. remember that last time when stock was down 50 straight points and here i am still telling you to be in delta and if not delta then southwest air. they have better growth prospects. go to brian in new jersey. brian. >> caller: hey, jim. acp, buy, sell or hold.

other day. cut back, here's why, they raised the distribution, which is what made me encouraged enough to tell you to buy the stock, and then they didn't cover the distribution when they announced their quarter. and that is not what you do. still own some for the trust but it was very disappointing. please kel si come on the show and tell us how that could happen. it thr me for a loop. mark in kentucky, mark. >> caller: hello, jim. mark from kentucky. >> how are you doing? you must be lucky from kentucky. >> caller: blast our system -- >> no, we're not going to be. the trucking right now we're going to stay away from the truckers. this is part of the complex i don't like. by the way that expo just went up a great deal from when geleman was on recently. let's go to mike in florida. mike. >> caller: first time caller. >> excellent. >> caller: nice florida boo ya to you.

sin kronny financial. >> i think underowned and i think by the way a two-for. ge is not stopping at 30. it's one of the better active stocks in this market. maybe the kind of rolling bear market will end, and that ladies and gentlemen is the conclusion of the lightning round. >> the lightning round is sponsored by t.d. ameritrade.le-action support for youruroints, cartilage and bones in one tiny pill. move free ultra. get your move on. and now try move free night. the first and only 2-in-1 joint and sleep supplement. americans. 83% try... ...to eat healthy. yet up to 90% fall short in getting... ...key nutrients from food alone. let's do more. add one a day men's. complete with key nutrients we may need. plus it helps support healthy blood pressure with vitamin d and magnesium. one a day men's. wait till you see what i've been doing. (laughs) i know, i, it just came to me. manscaping husband? get scrubbing bubbles.

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earlier i spoke about china and how it's effecting stocks here at home. it's really days like today when i want to make sure your portfolio's as diversified as possible so yoyodon't run into any big problele. as china moves more toward a consumer economy, the

slammed, which means you don't want your portfolio made up of just the industrials. as tempting as that was just a few weeks ago. that's why we play am i diversified. the object to be as diversified as possible so you can protect yourself from things like this in the market. tweet me, sorry absent today tweeting and tell you whether your portfolio is diversified enough. let's get the ball rolling here. first up to bat, we've got j. childers who says@jimcramer am i diversified, apple, twitter, sonic and at&t. well, no, the answer's no. okay at&t is telco, sonicics restaurant chain, no one likes restaurants right now but when they do that will come back in vogue. apple's tech, intel's tech and twitter's tech. keep apple, but i want you to own apple, don't trade it.

we're going to add a defense play that's my new thing because we're not the world's policemen anymore. make those changes we add. i'll feel much more comfortable with this portfolio. let's go to o ff in texas. jeff. >> caller: hey, jim. >> hey, jeff. >> caller: first thanks today. >> it's a big day. i'm going to be celebrated yesterday with our cadets, but today we celebrate everybody in the armed forces. my daughter went to the world war ii museum and that's a great idea too in new orleans. go ahead. >> caller: excellent. stocks in my account i've got apple, costco, ford, microsoft, exxon mobil, is that a good mix? or should i reallocate -- >> let's take a look at this. we could make some changes here. costco, man, my costco was good this weekend. holy cow.

they gotothose giant bears. very fitting for a fed rate increase. we've got exxon mobil which is the largest oil company. apple, well, you know own apple, don't trade it. microsoft, can't have them both. don't take this personally, i wear a black t-shirt anyway, but we'll keep the apple, keep ford automobile and what you really need place hold with the proverbial brisal myers so you get a sense you need a little health care. i like thahaportfolio. let's go to my home state. let's go to patricia in new jersey. patricia. >> caller: hi, how are you? >> all right. how are you? >> caller: good. >> excellent. ahead, give me somemetocks. >> caller: okay. disney, should i give you all five? >> yeah, i would give us all five. >> caller: okay. disney, starbucks, diamond rock hospitality, apple and alibaba. >> alibaba. okay. here we go. we got a lot of work to do here. boy, we got a lot of work today. that's what we're paid for. we're paid the big bucks because

disney, i like disney. i've mentioned it in passing the other day. bob iger going to get that team. alibaba is a retailer in china and apple this time we have no conflicts. apple's technology, that portfolio works. the only overlap is igor on the board of apple. that's not much overlap, i can handle that. i like that portfolio. well done. well played. wow, the game is getting harder than ever. take the points. stick with cramer. aleve pm. the only one to combine a sleep aiai.. plus the 12 hour pain relieving strength of aleve. be a morning person again with aleve pm. jill and kate use the same dishwasher. same detergent. but only jill ends up with wet, spotty glasses. kate adds finish jet-dry with five power actions that dry dishes and prevent spots and film, so all that's left is the shine. for better results, use finish jet-dry. girls: (giggling)

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i've been coming out here every night telling you retail bad, apparel's bad. but i did not know it was this bad. at macy's quarter was a wakeup call. this is just not going to be a good holiday season until we get a cold snap. and rit now there isn't one. say there's always a bull market somewhere. i promise i'd find it just for you right here on "mad money."