my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to make you some money. my job is not just to entertain but to educate and teach you. so call me at 1-800-743-cnbc or tweet me @jimcramer. it seemed like a lock at one point. our minds were made up. we'd pretty much figured things out, even gotten comfortable with the results. suddenly everything is upside down. people are hanging on by their fingernails. no, i'm not talking about hillary clinton versus donald trump for heaven's sake. i'm talking about the cleveland indians versus the chicago cubs.

bizarre ways, the world series finale feels a heck of a lot like today's market where the dow dipped 77 points. s&p declined 0.65%. nasdaq lost 0.93%. now, you know me. i care about the players for certain, and the game is definitely of interest. but when i think of cleveland versus chicago, i'm defaulting to a map of cramerica and the players that rule those two cities. in chicago, it's walgreens boots alliance, boeing, archer daniels midland, united continental, and allstate. sherwin-williams, parker hannifin, keycorp and cliffs natural resources. i have no idea who wins the big game tonight, but i also don't really care, not because i'm not interested in baseball. i used to be a vendor selling ice cream at veterans stadium in philly. i threw out the first pitch last year against the diamondbacks. mike schmidt's my hero. it's that i like both the cubs and the indians because they're both underdogs like my teams from philly, so it's very hard

choose which city will win when it comes to the stocks of their largest companies in terms of business. chicago beats cleveland by a mile, and i'm going to tell you why. maybe you'll learn something about stocks through this. let's go head to head like a pitching duel. first, the two big dogs, the aces. eaton versus walgreens. when the chicago-based walgreens last reported it delivered a very strong number and management made it clear they felt confident the regulators would let them buy rite aid, a sometime next year. i like that. it would be fantastic for shareholders. but even if the rite aid deal falls through, walgreens will then do a gigantic buyback. pretty darn good. you know what else i like? this morning kkr, the private equity firm with a stake in walgreens, announced it's stilling its remaining 20.5 million shares to the public with another 2 million shares going to the company's ceo, stefano pessina, a man who already owns 13% of the company. that will clear kkr out. they'll no longer have a stake in it, no longer hurting us.

of walgreens that's about as strong as i've ever seen from a ceo. my charitable trust owns the stock. we're advising club members of actionalertsplus.com that we'd be buyers when the secondary is completed if we were allowed. the restrictions probably won't let us. against walgreens, all cleveland has to offer is eaton. eaton sadly reported a disappointing quarter last night pretty much across the board with weaker orders, particularly in truck-related businesses. indecision surrounding the election and the weak macroenvironment had softened demand, causing him to trim the company's forecast. it was a very heartfelt and downbeat conference call quite frankly. it sounded like the tribe had lost already. game one, chi town. next up in our world series of stocks, we've got boeing versus sherwin-williams. when boeing reported last week it traced out a scenario of terrific orders, huge cash flow and a remarkable book of

body planes but also for defense. given all the recent hand-wringing about how aerospace had gotten weaker, i found the boeing report a total wake-up call. this industry isn't done. it's in full bull mode, just got to think longer term, nine years. hey, maybe there's some softness in wide body aircraft. hello. as boeing gets cranking on these narrow bodies, though, i think it's going to make a ton of money. the stock has taken off since then although in the past few days, it's pulled back a bit. but let there be no doubt. this was indeed a dynamite quarter. against boeing, cleveland's got sherwin-ia talk about getting knocked out in the early innings. sherwin-williams was shelled after it reported a week ago, dropping from $278 to $247 thanks to weaker paint sales. many people came in expecting a real good quarter, a can't miss even. kind of like where the tribe was a couple games ago. oh, well, was it really that bad? yeah. the bleak report started a parade of weakness involving a host of home improvement plays that even ended up darkening the home depot and lowe's stories.

boeing went eight scoreless innings. cleveland threw in the towel, and sherwin-williams by the fourth called the bull. how about game three? archer daniels midland versus parker hannifin. oh, this was supposed to be a battle royal, but it was very clear who people were favoring. they were favoring parker hannifin. i heard people say it was a gimme, a gimme for cleveland because despite so many different industrials struggling, parker hannifin posted some good numbers especially in aerospace. and get this, fo i it reaffirmed its forecast. not many industrials have been able to do that. in fact, when parker hannifin announced its results, it actually set off a mini rally in the industrials. money was flying out, and health care was looking for a home. by virtue of its solid process control sales and its robust instrumentation business -- nitty gritty mental bending from the capital city of nitty gritty metal bending -- it looked like this was definitely going cleveland's way. by the end of the first inning, it was a walk. wrong.

midland, a former rubber arms serial disappointer in the agricultural space, actually reported a monster surprise. huge margin expansion, terrific ag services. the sweeteners were fantastic. i was astonished. this felt like cleveland's game to win. this was a home game for cleveland by the way. but then chicago delivered a huge upset, one that took the bettors to the cleaners, as archer daniel stock rallied more than three bucks in one session and then climbed again today. it's been ages since this thing got off the schneid, and suddenly it's among the s&p's biggest winners. talk about rising to the occasion. archer daniels has a really sneaky changeup. now, just when the talk was of a chicago sweep, who goes to the mound but beth mooney of cleveland's keycorp. oh, she's got a mean curve. versus oscar munoz, a recent

continental from csx, the railroad company. i love oscar. he's kind of like bo jackson. but mooney has delivered at a level of play that no airline, including cramer fave united continental, can deliver. now, it is true that the federal reserve left rates unchanged today, that won't always be the case. i expect a hike next month, which will allow keycorp to instantly make a ton of money off your deposits. but hike or no hike, it doesn't matter. mooney's numbers this quarter were fabulous with terrific loan growth. consider that the strikeout number. amazing, that interest margin. that's the e.r.a. of course. at last cleveland gets a win, which brings us to the final, tonight's game. actually it's not much of a contest. at least in cramerica. chicago didn't need seven games to win this world series. you see, tonight -- well, actually last week, allstate, the giant insurer, reported solid top and bottom line numbers after the close. but, you see, it didn't matter because it's up against cliffs natural. that's what we could find from cleveland. that's an iron ore and coal producer. meanwhile, allstate is a huge

environment because it can make more money off your premiums. the trophy goes to the championship star cubbies. now, i'm not ducking that facebook is down badly tonight. i can see that. i'm not ducking it just because the giants aren't in the series. in truth, i want to make my own judgment from listening to the call andot like so many suckers. and i'm not dodging the election, but candidly aren't you getting like a ton of that in other places? i think you don't necessarily need this guy opining every minute on it. sometimes it's okay to focus on the national pastime. so here's the bottom line. what does the series say about the overall stock market? i think it captures a little of the zeitgeist of the moment. an aerospace company like boeing can still get you a win. agriculture is coming back, gets

holding in a rising interest rate environment. what's winning in the series is winning in the market. i just wish there were more ws to go around. janet in washington, janet. >> caller: hi, jim. congratulations. we're almost to the end of the election, yay. >> yes! yes, we are! >> caller: yes. i'm considering a bank stock because of the rise in interest rates. i am skeptical of the big banks because of their ethics. so is there a good regional bank like bbt or should i just stick with visa? >> why don't we go with key? bbt is good. kelly king, very good. we just talked about beth mooney with key. she did a really good job, and i think they've got the mojo, meaning they've got really good long growth and good net

go tribe. let's go to wes in maine, wes. >> caller: hey, jim, thanks for taking my call. how about some cubs in seven booyah, my friend? >> partisan statement. >> caller: thanks for helping me out here. i've got a position in t. rowe price. great company. well run company. well respected. nice yield, 3.4% or so. but the stock's been a laggard over the last three, four years, just kind of going sideways. i wonder if that's, you know, a fundamental weakness in the financial services industry or is that more specific to t. rowe >> i think what's going on there, to be clear is that they're considered to be active fund managers and people don't want that right now. what they want is people are putting money in with outfits like blackstone, okay? i mean blackrock, i'm sorry. meaning what they want is passive money managers, and blackrock stock is a better buy. i prefer to be in -- frankly, if i want to be in a financial

anyway, you've got my take. yes, i know, facebook down huge. i should just be focusing about that. i should be focusing on the election. but, you know, sometimes you take a little break, and we root for -- i'm focused on finding some winners. you've seen players like walgreens, boeing, archer daniels, key bank that rise to the championship stakes. on "mad money" tonight, with oil hitting the lowest level since september, i'm comparing the quarters of exxon and chevron, telling you how the two companies could have two vastly different results. then it's been a busy time in splitsville as of late. i've got one company that's spinning off on wall street that you've got to know more about. i'm eyeing the upcoming breakup. you probably have its products in your pantry right now, my exclusive with the ceo is just

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last friday the unofficial energy portion of earnings season got started with a bang when we heard from exxon mobil and chevron. i got to tell you, these two very similar companies could n chevron posted a strong top line beat and trounced the earnings per share expectations whereas exxon missed badly on the top line even as it solidly beat the earnings numbers. that's why chevron quickly rallied 4% on friday while exxon declined by almost 2.5%. and it didn't stop there. this week the analyst community chimed in and they were suddenly much more bullish about chevron's prospects while being incrementally less positive. but you've got to wonder how is this even possible?

well at a time when exxon's performance is, say, suboptimal? these are two of the largest energy companies in the s&p 500, two integrated oil titans. so you would think they would tend to have the same results, wouldn't you? the truth is that exxon and chevron have always been a little different. exxon is more of a steady eddie story. throughout the downturn in recent years, exxon has always managed to stay profitable. its dividend has never been called into question. chevron, on the other hand, has been all over the place. their numbers are a little more volatile. actually, they're a lot more volatile. for example, in the fourth

continues for the first six months of 2016. and as chevron's profitability wanes, many investors started worrying about the sustainability of their dividend. that's why the stock traded down to 70 bucks in august of last year although since then we've been assured about the dividend. chevron's share price surged back to 105 as of today. now, going into friday before either company reported, both stocks were up 11% year-to-date. so it's not like one had run up massively at the end of the quarter and the other hadn't. how do we even explain these divergent results? first let's talk about the headline numbers. chevron delivea higher than expected revenue that nevertheless shrank 12.2% year-over-year. exxon, on the other hand, gave us a much smaller 5-cent earnings beat off a 58-cent basis, but their revenues came in at $58 billion when wall street was looking for $63 billion. that is a gigantic miss. the other key metrics seem to be pretty similar. chevron cut its capital expenditures by 35%, exxon by 45%. chevron's overall production declined by 1%. exxon's declined by 2.7%. chevron's refined products sales shrank by 1.3%. exxon saw a 3.5% decline in petroleum products and a 0.8% decline in chemicals. the real difference, though, here, the thing that caused chevron's stock to rocket as

commentary on the two conference calls. they were so bizarrely opposite. chevron's management painted a much more bullish picture. in particular, cfo pat yarrington called out the liquified natural gas facilities that the company is building out in angola and australia, and the payoff for all that investment is just getting started. beyond that, chevron talked at length about its presence in the permian basis in texas, which has become the hot place to drill for low-cost crude, and chevron has more than 2 million acres of land there. that land is lucrative even with oil under 50. the exxon mobil conference call on the other hand, much more subdued. management spent a large portion of its prepared remarks talking about potential impairments to the value of the company's proved reserves, which understandably spooked investors. personally, i think they spent way too much time talking about accounting standards, not enough time laying out a positive vision for the future. but to their credit, they're never promotional at exxon mobil. it's not in their nature. one of the most surprising reactions came from goldman sachs' integrative oil analyst

buy while downgrading exxon from buy to neutral. mehta called chevron a super major at an inflection point and says its poised for some major volume growth thanks to its liquefied gas products, its permian acreage, and its holdings in kazakhstan. as numbers continue to improve, he expects chevron will get a higher priced earnings multiple. plus mehta thinks management will give us a positive update on its permian basin plans on its upcoming analyst i at the same time, mehta is a lot less optimistic about exxon. as he put it, quote, lowering to neutral as limited catalyst to drive shares higher, end quote. going forward, he thinks chevron is in a better position to great its production and its cash flow while exxon doesn't seem to be doing too much that can move the needle. to be honest, i agree with him. and it's not just goldman. the morgan stanley guy did the same thing, upgraded chevron.

exxon got slammed is chevron has been doing a heck of a lot more to improve its position. at this moment, chevron sure seems like a better company. but how about their stocks? chevron trades at nearly 23 times next year's earnings estimates. decent size premium to exxon, which sells at 19.5 next year's numbers. but if you go out to 2018, chevron is trading for just 16 times earnings. that's a tiny discount to exxon's priced earnings multiple on 2018. how about the dividends? chevron sports a 4.1% yield. exxon has got 3.6%. advantage chevron. put it all together, and i think this recent differential in performance could be just the beginning. chevron appears to have a lot more upside. exxon seems like it's just sitting there. here's the bottom line, though. going into this quarter, we expected a boring, predictable quarter from exxon, but it instead made us worry about accounting issues that could harm the paper value of the reserves. chevron, on the other hand, has been more of a wild card in recent quarters. so when the company came out with some very bullish commentary about its future, that caught a lot of people by surprise.

permian basin-oriented growth play that could have a lot of upside going forward from overseas asset while exxon seems content to remain the same old big integrated oil company. given those parameters, i'll take chevron over exxon any day of the week. much more "mad money" ahead. snack packs, slim jims, jiffy pop. from favorite snacks to healthy choices, conagra foods is buying some of america's biggest brands, but there's big news here you need to have on your radar screen. for more than a century. but after the company's earnings miss, has it created a bit of a mess? i've got the exclusive with the ceo. and four trends that have held up during this turbulent earnings season. i'll reveal them all just ahead. [dad] alright, buddy, don't forget anything! [kid] i won't, dad... [captain rod] happy tuesday morning! captain rod here. it's pretty hairy out on the interstate.traffic is literally crawling, but there is some movement

[burke] it happened. december 14th, 2015. and we covered it. talk to farmers. we know a thing or two because we've seen a thing or two. ? we are farmers. bum-pa-dum, bum-bum-bum-bum ? when coughing keeps your family awake. breathe easier with vicks vaporub. soothing cough relief that starts working instantly. if you take medication that's why there's biotene. and biotene also comes in a handy spray. so you can moisturize your mouth anytime, anywhere. biotene, for people who suffer from dry mouth symptoms.

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chinese business as yum china, which now gets more favorable treatment from the communist party among other things, including the laser-like focus on the growth of the chinese middle class. we've got one more big corporate divorce coming up a week from now. it's conagra, the packaged food company, separating its consumer packaged food business right here from its commercial food business for restaurants that will trade under the name of lambweston. conagra announced this move a little less than a year ago, and now that its breakup is almost how to play the split. these are getting really difficult to play candidly. first let me give you some background on how all this came about. conagra is one of the largest packaged food companies in the world. you might recognize them as chef boyardee, hebrew national, egg beaters, hunts catchup, pam, slim jims, a host of other brands. they also have a big commercial business selling food and ingredients to major restaurant chains. that's that lambweston division that's being spun off. now, before we can really talk about the breakup, it's worth noting that conagra had a serious problem in recent years.

overpaid for a company called ralcorp, buying the leading private label food maker, for $5 billion. conagra was betting consumers weary of the great recession would continue buying cheaper store brand options at the supermarket even as the economy recovered. but by 2015, ralcorp's business was still in steady decline. it was this weakness that caused the activist investors at jana partners to step in. they bought a 7.2% stake in conagra in the summer of last year, and they began pushing costs and generally improving its execution. thankfully conagra's management listened and announced it was getting out of the private label business as part of a far-reaching attempt to unlock value for shareholders. they ended up selling it to treehouse foods for just $2.7 billion, a lot less than they paid. that was about a year. it ended up being a good deal for everybody involved. a few weeks later, conagra told us it wasn't finished. it needed to transform even more.

split into two businesses, a packaged food company, and you see a lot of this here, and a food service play focused on frozen potato products. conagra brands will get all the consumer business, the ones i just outlined. the new lambweston gets all the frozen potato appetizers, vegetable products, businesses that are targeted toward the restaurant market. they'll also have some exposure to the frozen food aisle of the supermarket, this kind of thing i'm holding up now, which brings us to the big question. once this breakup happens next week, what part of conagra we went over whether you should own yum china versus yum. i actually like both of those. arconic versus alcoa. i liked arconic, but it's doing quite poorly. if you owned conagra since the breakup announcement, since last november, you're already up 21%, so you got a win. most of that is coming in anticipation of the split, though. since it's almost upon us, i think we've now got to make a decision. when you look over the past four quarters, it's clear conagra's retail business is in real

the consumer food division has seen its sales fall by 3%, then 2%, then 5%. in the latest quarter they started breaking the business out differently and grocery and snack sales were down 5%. refrigerated and frozen sales down 8%. international sales down 6%. there's some very real weakness in the supermarket industry right now courtesy of hideous food deflation, and it's clearly been hurting conagra's numbers. plus the consumer continues to switch away from processed foods in favor of healthier, natural, and organic options as we've seen from campbell's, as we've seen from general mills. it's not these guys alone. on the other hand, the comm b spun off as lambweston, that's been doing a lot better. in the latest quarter, the core lambweston frozen foods business saw sales increase by 4%. operating profit vaulted 33% higher. the company already sold its commercial spices business, so now lambweston can really focus on the frozen and refrigerated potato market. i know it doesn't sound exciting, but everybody likes french fries. last month conagra held an investor day to lay out the new story. after the spinoff, the new

management is more focused on generating value rather than having a giant stable of brands. the company plans to triage their brands, figure out which ones deserve lots of renovation, lots of attention, which ones get lots of marketing and product extensions and which ones get put on the back burner. conagra has a multipronged approach to restoring the growth of its consumer business. the company intends to invest heavily in innovation. in order to come up with appealing new products, they order to expand margins and intend to make a number of small acquisitions while possibly selling off some brands. it's been a tried and true formula for a lot of the food companies. if conagra executes well, they might be able to turn things around over the next couple of years. but if you want a company doing well right now, i think you need to go with lambweston. when it comes to selling frozen potatoes to restaurant chains, lambweston is the number one player in the u.s. they're dominant.

clip. told you they all like french fries. lambweston believes they have a tremendous opportunity to expand the business overseas. i agree with them. that's why the company believes it can deliver low to mid single digit revenue growth and high single-digit earnings growth over the long term. this is a terrific steady eddie business, and as long as a quarter of all restaurant transactions involve french fries, lambweston should do just fine. this is the food we love. i really do love them myself. i don't eat them, though. conagra's consumer business has a lot of exposure to the rm been doing quite poorly in recent years even though it was good to see kroger reaffirmed guidance today. and the food deflation issue that's now hurting the whole category is also a real problem for everything in this pantry here. maybe conagra can get its business back on track after the breakup. but what i like about lambweston is it's already on track. it's more of a service business. now, the one really worry with lambweston? it's one week away from the spinoff, and they still don't officially have a cfo. but i still like lambweston better than the new post-breakup conagra, at least for now.

own conagra, here's my recommendation. when the company breaks itself up next week, you want to hang on to the lambweston spinoff and think about selling conagra. lambweston is a lean, mean, potato-making machine, and they've got everything they need to generate decent numbers going forward, whereas conagra is waiting for a turnaround that may or may not pan out. all that said, there's no hurry to making a decision. we know there's big time confusion in the first couple of days after these spinouts. we saw it in the crazy trading in arconic after its spinoff from alcoa. git timing, tell you if you need to make a move, or tell you if you should wait for a better price. ben in texas, ben. >> caller: booyah. >> booyah, ben. >> caller: yeah. rr donnelley has split into three companies, donnelley & sons, lsc communications and donnelley financial solutions. since the split, the value of the stock seems to have declined quite a bit. is this a buy, hold or sell opportunity?

not happy with the way things shook out, and we've got to be able to do -- we want numbers. we want models. we got to have more information. we don't have enough information to make the decision yet. but we can refer you on the website. we did a big takeout on each one and what they're worth. but without the models, you see what's happening. the exact same thing is happening, by the way, with arconic. without the models, no one is really sure what to do. we don't know what the company is going to earn. let's go to paul in tennessee, paul. >> caller: jim cramer for president. >> well, thank you very much. i'm not a political guy, but i appreciate it. >> caller: jim, several months ago, cracker barrel had a good run, and i believe one reason it appears to be a good stock is its dividend and especially its dividend bonus. besides that, i never go into our local cracker barrel a time it's not packed. but certainly weeks ago, its price started going down even

>> i didn't like the quarter. the quarter was really nothing to write home about. as a matter of fact, it was bun of the weaker quarters -- it actually started the theory that maybe restaurant dining is not so strong. and i will go even one step further frankly. it really took, let's say, darden was good and cheesecake factory was good, but that's really about it. and cracker barrel was one i expected to be really good because gasoline prices are low it didn't happen. i'm going to say not yet. i'm going to say penalty box for cracker barrel. the secret is potatoes. skip out on the troubled consumer business of conagra and take a look at the menu for lambweston. much more "mad money" ahead. is clorox looking washed out? i'm eyeing the company after today's earnings miss although i still like it. let's get the full story from the ceo. then what's your annual teeth cleaning got in common with

i'll reveal and tell you how it could impact your portfolio. and all your calls rapid fire on tonight's edition of the lightning round.

ouch. this latest quarter from color exsent its stock tumbling. the maker of glad bags, kingsford charcoal, burt's bees personal care products and plain cl lower than i would have preferred earnings guidance for 2017. what is going on? within the company, the results pretty wildly varied. clorox's cleaning products saw 13% volume growth. lifestyle categories up just 1%. the company international's volume grew. i think the real key here is that when you're a consumer packaged goods company with a stock that's trading at 21 times earnings, your stock's going to get punished when you even slightly lower forecast or even

you think the fed is on the verge of raising interest rates. so is this a temporary blip? let's check in with benno dorer, the chairman and ceo of clorox. welcome back to "mad money." >> it's good to be back, jim. >> benno, i'm trying to figure out the narrative. i'm trying to figure out whether you guys were more down beat than the analysts. i heard a lot of about price inflation of commodities. i heard a lot about competition. i heard about not wanting to lose share. i did not hear enough about the great growth areas that i think period where a lot of companies aren't doing as well as yours. so i'm giving ah chance to they're the narrative on air. >> thanks for that opportunity, jim. indeed, the highlight of this quarter was the very strong top line growth that we've seen. we have a lot of growth in an environment where growth is so hard to come by. we've shown 8% volume growth. we've shown 4% sales growth, 6%

strong year-ago 3% sales growth, and we've been able to convert that sales growth into 3% earnings growth on top of a very strong 20% earnings growth last year. i feel good about the business. we're one quarter into this fiscal year. we have a lot of momentum on business, and we're staying the course. >> there was indeed some companies that seemed to almost make a suicide pact with each other, and you admit that it happened. competition. but it didn't grow volumes. why do companies just maybe give me an economics 101 or business management class. why do companies cut prices if they can't -- what's the point? >> we have seen competitive price promotions in certainly categories. for instance our glad trash bag business is one of those.

favorable, and then what companies tend to do is recover lost market shares by reinvesting into trade promotions. we are not afraid to defend our business if that makes sense, and we have done some of that on glad trash bags. but we really take a long-term view, and we try to focus on being balanced and growing our business the right way. and growing our business the ri in our brand equities and to invest in our innovations. and we're in the very fortunate position to have a lot of innovation in an environment that's really innovation-starved and that's working well for us. over time, we think this price promotion will subside because commodities are expected to firm up over time, and we think that the business from a competitive point of view is going to return to be more rational in the mid term. >> there was a moment -- steve

he's asked point black about renewed life. i have to be a big user of ultimate flora. i just think everybody is going to, and by the way, the ceo of dupont agrees with me and he makes probiotics for everybody. but on your conference calls, he says basically he does not think renew life is going to move the needle for your company. if you put a lot of money behind renew life and we all start taking it every day and start hearing about it, why would i not think that in two years it would be a huge needle mover? >> it will be a needle mover. what steve robb, who indeed is a numbers guy, and it's good to see that he is. what he said is that it has delivered 2% volume of sales growth for us this quarter, but, you know, it is certainly on the smaller side. still it's about $100 million in revenue, and for a $6 billion company, that is not yet as material today as it will be tomorrow. so we love this category.

renew life in may. it's in a category that's very profitable, that's growing double digits, and where our capabilities, in particular in the marketing, innovation, and distribution building side, really play quite well. it's doing exactly what we hoped it would do for us. it's growing nicely. the integration is well on track, and we're starting to expand distribution. so watch the space on renew life. this is a business that will do very well for us over time. >> okay. how about your spend? you talk a lot -- facebook reported tonight. it looks like they're still getting a lot of advertising spending. can you kind of break down where you are doing some spend. it looks like you're still getting some results online for some of your products. >> we're getting very good results online, which is why we have, over time, moved our

our working media spend, which i believe is at the leading level in our industry. and we continue to shift investments into the space because we're seeing the rois follow. we get very strong returns because digital and social allows us to give the right message to the right consumer at the right time and really engage consumers in two-way conversations. so we feel good about communicating in digital and social, and i expect for us to continue to shift investments into this arena over time. >> all right. i was surprised that lifestyle only gained 1% on a volume basis. to me, it's one of the most deciding parts of your company. is there anything short term that could make that -- that depressed it so i could think a year or two from now, you could get better volume growth there? >> this is really a matter of year-ago comps. as you noted, jim, a lot of our growth businesses are in the lifestyle segment, and this is a segment that's done very well

in the future. >> all right. and then international, i'm still waiting for you guys to really turn on the jets. put it in incremental dollars overseas? >> well, in international, we continue to face the macroeconomic challenges that everybody in our industry faces, and that has a lot to do with exchange rates and with cost inflation. i'm actually quite pleased with seen, 10% currency neutral sales growth, and we are focused on stemming these head winds that are talked about through pricing, cost savings, going lean, and we're doing that very well. but we're also starting to invest in growth opportunities. renew life did extremely well in canada last quarter. burt's bees in asia grew more than 60% last quarter. i feel very bullish about the international business long term based on the strength of our

dorer, ceo of clorox. great to see you, sir. thank you. >> good to see you, jim. thank you. >> this was a good quarter, but these stocks are out of favor right now. one day they will be back in favor, and you will want to own clorox. benno dorer, clorox ceo. stay with "mad money." >> announcer: lightning round is sponsored by td ameritrade. i asked my dentist if an electric toothbrush was going to clean better than a manual... he said sure, but don't just get any one. get one inspired by dentists, with a round brush head! go pro with oral-b. oral-b's rounded brush head cups your teeth to break up plaque and rotates to sweep it away. and oral-b crossaction delivers a clinically proven superior clean vs. sonicare diamondclean. my mouth feels super clean! oral-b. know you're getting a superior clean.

>> it is time!

i tell you to buy, buy, buy or sell, sell, sell. we'll play this sound -- [ buzzer ] -- and then the lightning round is over. are you ready, skee-daddy? it's time for the lightning round on cramer's "mad money." let's start with marty in california, marty. >> caller: yeah. how you doing, jim? booyah. >> booyah. >> caller: i'm calling from oakdale, california. i was wondering about -- i got 75 shares stock in jcpenney's. i was wondering should i hold or should i sell? >> look, jcpenney is much better run than it used to be, but it's very tough retail season, very promotional. kate spade said that today. i would say don't buy anymore, but it's okay. that's all i can say. it's oak. andy in utah, andy. >> caller: booyah, jim! >> booyah. >> caller: gw pharma. >> it's run up a great deal on some very good news about a terrible illness and what it can do for child epilepsy. i still believe in the future. there's a lot of good things that can happen, but it has run up. stocks that are run up and stalled in this market tend to stay here. so i'm not aggressive on it. let's go to christopher in

>> caller: hi, jim. i'm new to the stock market. i have shares of nsu, and i was wondering because gold prices were supposed to go up by december 31st, if nsu is a good investment. >> i don't know that. i don't follow the canadian golds candidly. i've got to do work on it because i tend to have lost a lot of money when i followed them when i was a hedge fund manager. i will do work on it to yo brad. >> booyah, jim. we love you out here in california. >> thank you. >> caller: now, jim, these pharmaceuticals, they got less than desirable results from a clinical trial and then it goes down 60%, 70%, 80% in a day. it happened last week and again today with sempra. >> i know. >> caller: it seems like an overreaction and you're expecting a bounce of some kind. >> they tend not to be. these are the problems with this. when you only have one shot on

i invite them on to find out what else they have, but when you see these declines, they tend not to bounce back fast. be careful. let's go to dave in illinois, dave. >> caller: dr. cramer. >> yes. >> caller: synchronizing data across all devices, amazon echo, and i like otex, open text. >> it's expensive, man. that's an expensive company. a lot of these -- you know what, it's a good company. i'm just kind of struggling because if facebook is down this much, then anything can go down. but that is a good company. i can't just say sell it because facebook is down. and that, ladies and gentlemen, is the conclusion of the lightning round! [ buzzer ] >> announcer: the lightning round is sponsored by td ameritrade. ahh...still sick, huh? i'll take it from here. i'm good. i just took new

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games, which is what the run in electronic arts today is tell is us. and they're still going to the supermarket to buy food so they can cook at home, as you can see from today's run on the stock of kroger. and tonight in the stock of whole foods after some surprisingly good numbers. we've hit on these big themes before over and over again. they're the bullish themes that are still working, and it's terrific to see them remaining intact. we learn early in life to take care of our teeth. ever go away whether it's with solid and growing toothpaste sale as round the world from colgate and procter & gamble or the dental equipment sales from henry schein. it's not all done with smoke and mirrors either. the company's sales growth increased by 5.1%. remember, the latter is the kind of growth we like because it

it's not purchased. the second powerful theme, we shower our pets with love. you know why i call this the humanization of pets theme. few companies have taken advantage of this trend like zoetis. introduced a drug this quarter called apoquel which stops dogs from itching almost immediately. for those of us with dogs -- and we have two rescue dogs, bud and everest -- the drug is a godsend. we put that fabled elizabethan collar on their necks when they're all itchy and scratchy, apoquel. judging by the early sales, we're not alone. by the way, henry schein sells equipment to vets. electronic arts delivered a terrific number last night much to the chagrin of those who sold the stock down 5%. what do i say? wait for the conference call. they didn't seem to wait to see the company's certain games are doing pretty well and they're predicting great things. they're all going to have a good holiday season. then take-two reported great numbers. kind of eye-popping figures. these video game companies are

all part of the stay at home thesis we keep articulating. most of these games are all digital downloads, they're not being bought at game stop. in fact, very few people are buying from game stop. hence why that stock fell $2.63 or 11%. so don't relate the two. video games are incredibly strong. finally kroger, kr, confirmed its annual earnings guidance today. that's a big deal these days. shaded up, not down next year's moment because it confirms something we've been talking about when it comes to, say, mccormick, the spice maker. whether it's because of costs or fear or desire to nest, people aren't going out to dinner as much as they used to. we know that from most of the restaurants, which have all reported disappointing numbers,

other side, kroger, and this stock is dirt cheap after being hammered relentlessly. i like it now. food deflation seems like it's gotten past them. one thing that's certain, though, this company is absolutely capitalizing on the stay at home thesis. we need to find out more -- it looks like things as we depart this evening are even looking up for whole foods, which reported a surprisingly better earnings per share number, although i want to see. going to the dentist, pets, stay at home dinner thesis, all these trends are proving to be bankable during what is definitely becoming one of the most turbulent earnings seasons, if not turbulent seasons entirely in this country. stick with cramer. jack be nimble, jack be quick,

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a bull market somewhere, and i promise to try and find it just for you right here on "mad money." i'm jim cramer. see you tomorrow. . this is going to be ugtoh. cubs win the race. >> the chicago cubs win their first world than a century. >> the candidates mad dash, five days to go. hillary clinton looking to put arizona in the blue column, while donald trump works to shore florida. >> now for the first time, we have a real chance to turn this state blue again. >> we're going to be nice and cool, nice and cool. stay on point, donald, stay on point. >> plus the latest on that