decades," we see why new isn't the sames forever. we watched a president try to answer for a shady real estate deal. and when television turned off a major advertiser. wasn't going anywhere - see color of the day through the lens of time. to american bandstand." bread. and money spent on tobacco could pay for half our schools." "the coca-cola company is going to change its formula for coke." i'm ellee pai hong.

most profitable productsver introduced yet, in 1985, the coca cola company decided to try something new is gonna be even better. simply stated, we have a new formulains the inur business, some may say in the soft drink industry, since first days of coca cola and the decision to bottle-that taste.kd to refresh tomorrow's world." getting an upgrade no one thought it needed. sot "as someone once said, 'if it

ain't broke don't fix it' and this morning there is a surprising report that after one hundred years, the coca- cola company is going to change its formula for coke. that's the word, from the trade journal, 'beverage digest.'" coke and must admit, i was a little surprised by the decision. why change it? why the change?" "i think there are two reasons. i think, of course, they are doing a lot of research particularly on diet coke, they found that there are certain things they can do to the brand, i believe, that could make it somewhat more popular than it is and then the other reason, i think, is that they'd been losing some of share recently to pepsi cola, coca cola has been, and i think this is an attempt to get some of that share back." "but also, a big risk inosing an even bigger share, i would think, isn't it?" "absolutely. this is the world's most popular soft drink and it has been around for 100ears and obvioulsy has done fairly well during that period of time. i don't think the coca- cola company would have done this unless they felt they had

something that was really unique." "and we're talking about a 28 billion dollar soft drink business in the country so there is a lot of money out there." "exactly, of which the coca cola company has the largest share and that's only the u.s. market. obviously, on a worldwide basis, it's potentially larger thanhat." the new coke was a gamble that didn't pay off. "they did not know proprietary the public felt about coca- cola." why coke did it? why did they change?" "pepsi wasn't the only one asking the question. america wanted to know." "i think the new coke is too sweet. i like the old coke better." "television killed us. they took these 'man on the street interviews.' what do you think of coca- cola changing? they can't do this. why are they doing it? it's the dumbest idea i ever heard." complaints to the streets. "calls and letters pouredn. loyalist clubs and protest groups formed almost overnight and fans from coast to coast

hoarded and even scalped cases of original coke." roots campaign to get the old coke back." "it was the people versus the corporation. only in america. coke said it was committed. so did the people. in california, they collected signatures. in seattle, they set up a hotline. the people took on the corporation and today the people won." company listened and on july 11, 1985, less than three months it was decided coca cola classic would make a me back. made a marketing mistake. some cynics will say that we planne'e the end for coca-cola.

be in the position it is today. i after deal from the late '70s and early '80s. but by july of 1996, the president of the united states would be answering questions under oath. throughout it all, president bill clinton would assert his innoncence in what became known as the whitewater controversy. to the white house where he testified under oath and on camera for the second time in three months. the president was not accused of any wrongdoing. he was ordered to give videotaped testimony for the defense in a whitewater related criminal trial." as far as clinton scandalso, whitewater doesn't hold the as a monica lewinsky affair which would unravel two years later.

but throughout the first four years of the clinton administration, the media kept steady pressure on the first couple overn investment they made in 1978. back then, the clinton's wentthd susan mcdougal. together they formed the "whitewater development corporation" and bought 230 acres ofand along arkansas' whitewater river in hopes of developing it for vacation homes. that wasn'ta crime butfter whitewater went sour, the mcdougals engaged in several schemes "the mcdougals and governor tucker were convicted of lying to obtain federal loans for real estate deals. much of the moneyas intended for disadvantaged businesses. taxpayers lost more than three million dollars. prosecutors never accused the president nor first lady of wrongdoing, but one witness,avid hale, did testify theresident exerted influencehile governor. hale is a former banker who testified

mr. clinton pressured him in the mid 1980s to make one of the illegal loans to susan mcdougal." documents surrounding the mcdougals' illegal activities triggered the investigationhat would become known as the whitewater scandal. what i know. to be able to answer their questions. i, like everyone else, would like to abe documents showed up after all these years." about an abuse of power inwashi" and, particularly i would remind the american people when it comes to the whole whitewater issue thellegations have often, andiry always, bore no relationship to the facts. that's really the story of this for the last four

years." the clintons were eventually cleared of any wrongdoing but fifteen others were not. "the president's arkansas business partners and political allies found guilty on multiple counts including conspiracy and fraud." whitewater was a noticeablyexpensive and complicated investigation and one neither side ofhe aisle was particularly pleased with. democrats considered it a witch hunt while republicans saw the clinton's exoneration as an injustice. it epitomized partisan politics. something that only intesfied when the press got wind of former white house intern named monica lewinsky. a new face takover a philly dance show, service. and when we lost an iconic voice. it's all still to comen "through the decades."

pull off what no human had ever done. michael collins were less than two weeks from their fateful trip to the moon. mankind, they'd invest years in schooling and flying before landing at nasa every minute of the mission from collecting samples of the

surface, to simulating weighlessness,o training for their water landing and even how they'd plant the flag on their lunar walk. twenty-one days prior to the mission, the men were quarantined, even from the president of the united states. of course, we know the result all their hard work and sacrifice. 4-3-2-1-0. liftoff. we have ae hour. liftoff on apollo 11." 4-3-2-1-0. liftoff. we have ae hour. liftoff on apollo 11." was about to get a new gig "american bandstand" the show would go national and the music industry would clamor to find something with a "good beat you could dance to."

in american music and in teenage you tube. on july 9, 1956, he stepped into this philadelphia studio as host firstime of people. and his own journey "through the decades" began in the mid-'50s, a time when labels and especially parents were skeptical of a new fad called rock 'n roll . wholesomeness,attitude withinkd the parents around and helped to what was the rock-n-roll era in

to american bandstand. this should be about part number three of music and fun and frolic and special guest stars leading off ..." clark took his philadelphia-based show national, a little over a year after he started hosting. what became popular. and promote their aritsts. music and teens were the ones watching clark's new show. on american bandstand, and we made it. so, it was like 'hey man, we on bandstand!' so it was a real special time of our lives."

'70s and 80s - all would get home from school and put on the show featuring people of all backgrounds dancing to the music they liked. because we all watched tv and everybody learned how to do it by watching others." "for the first time, thereere black kids and white kids dancing on the same dance floor. at that time high schools had mostage came there''s the music, the outfits and the dances and all of that - but ihink the most profound contribution that bandstand made was through dick's effort tos the to viewers at home, clark's "bandstand" was also a

place where some of the biggest artists broke through themselves. "fellas, this is your first visit to bandstand, the autograph table is down to the left there, if you make yourselves comfortable, we'll join you there. thank you. the beach boys!" "ladies and gentleman, pleased be for their first visit, the jackson five!" "what are your dreams, what's left?" "mmm. to rule the world" create shows like "new year's" rockin' eve and the "american music awards" start somewhere. from july 9, 1956 in a small studio in philadelphia to a national televisionhow that ran until 1989. 20s, i knew it was already a successful show when it hit the network. i was sure it would last a long time, but i don't think anybody knew it would be in the guinness book of world records for the longest running variety show of all time."

industry credited with not only commercial success but social change as well. the leader of the free world. agents were tasked with protecting presidents of a smaller kind. birth. one that would foreshadow its future role in our nation's security. lincoln created the agency but not foro. instead, lincoln wanted the secret service to stop counterfeit currency that had started to run rampant during the final years of the civil war. a few months later, the agency began operating during the first week of july in 1865 under

theanner of the treasury department. it stayed under that leadership for nearly 140 years and has remained active in fighting counterfeit and fraud even if that doesn't get the headlines. its efforts to protect the president. that began after both president james a. garfield and william mckinney were assassinated in turned away the minimal amount of agents assigned to him before his death. took over, protecting the president was a full time job for the secret service. since then, of course, the amount of detail and security measures put into keeping the president safe have evolved and grown exponentially. following the assassinationf

john f. kennedy, while in a motorcade surrounded by 38 secret service agents, the daysr were over. to be present. the service is alsoesponsibile for protecting otherorld dignitaries when they are in in all, the secretervice employs around 3,200 special agents, 1,300 uniformed oficers and more than 2,000 department of homeland security in 2003, the service conducts today. sharp instead of waiting for the unlikely event of an attack on the president or other world leaders.

decades" a historic election in the former soviet union, america comes together over women's soccer. and a unique fashion statement inspired by the vice president. why are we watching this again? i pay for all these channels, so i make myself watch them all. joey, i'll watch anything except this. except this. go back, go back, go back, go back, go back, go back.

fios custom tv lets you pay for the types of channels you want, not the ones you don't. 100% fiber optics is here. get out of the past. get fios. now for $79.99 a month. go online or call. call the verizon center for customers with disabilities at 800.974.6006 tty/v thank you so much. did you say honey? hey, try some? mmm that is tasty. is it real? of course... are you? nope animated you know i'm always looking for real honey for honey nut cheerios well you've come to the right place. great, mind if i have another taste? not at all mmm you're all right bud? never better i don't know if he likes that. yeah part of the complete breakfast

images, some moments in time, from july 10 that were captured through a lens. speech about open employment and fair housing at a chicago freedom movement rally on july 10, 1966. yeltsin took the oath of officet of the russian republic after winning fifty-seven percent of the vote. former manuel noriega

on drugnd racketeering charges. and acting world would make theirark. he was the original raging bull, before robert de niro portrayed him in the oscar winning film, boxer jake lamotta was born. arthur ashe was born in 1943. the tennis champ was the first african american to be ranked number one in the world and the first african american to win men's singles at wimbledon and the u.s. open. his eighteen minute song "alice's restaurant massacre", a story based on events of his own life. came into this world in 1980. roll morton. the larger than life musician died broke.

blanc took his last breath. "the man of a thousand voices" said of his most famous lines, "that's all folks." we look at the day rock's original super group went bust. a moral responsibility above a moral responsibility above coldard cash. coldard cash.

aha! oof! weee! slurp. mmmmmm. cinnamon. milk. cinna-milk. cinnamon toast crunch. crunch! crave those crazy squares. cinna-milk! brits

but great news for america. today in 1968 the original super group british rock band, cream, announced they were breaking up. the band's name comes from theirelief that they were the creamf the crop. not suprisingly their breakup was due to an egohing. the nation when they won the world cup. brandy chastain's celebratory shirt removal became a defining moment for not just women but for sportsans everwhere. tabloid, the "news of the world" published its last issue after it was brought down by a phone hacking scandal. inside there

was a full page apology to readers. the cover simply said, "thank you and goodbye." about every single culture. something that owes a lot to an invention that was patented on july 9, 1872, the doughnut cutter. bakeries everywhere, doughnuts were known as "oily cakes." to america by dutch immigrants. featured a nut in the center came from. but the nuts wouldn't always cook and as the story goes, in 1847, "captain hanson crokett gregory"

eliminating thendercooked middle and giving birth to the doughnut as we know it. doughnut in america really began to take stride. it was spring-loaded and specifically designed to cut a hole through the center of a doughnut. a pretty basic concept modeled around simple engineering but the doughnut cutter was instrumental to popularizing the doughnut making it an instantly recognizable pastry. expanded on in the 1920s with the development of the automated doughnut machine. of the most legendary breakfast brands in america. the most legendary breakfast brands in america. direction,

inverting principles, corrupting in the worst way. that would ring tragicallyrue in the early 1980s when greed would guide members of the so- called "billionaire boys club" to murder. and on july 6 1987 the club's ring leader joseph hunt wld beat justice. the leader of a group of rich young men called the billionaire boys club, to life in prison without possibility of parole for killing an alleged con man." of a bizarre saga that came to define the dark side of the 1980s yuppie culture. started "the billionaire boys club." the very image of success

deceiving, he was armed with an intoxicating charisma. the most articulate young men you'd ever want to meet. a very convincing person." well, trading commodities in chicago. he attracted some of his old classmates at an exclusive prep school. the sons of a department store magnet, the son of a major land developer. they in turn tapped family and friends for money." invested in a list of business ventures other members of his club. that he was going to make them a sucess. they were convinced it was all right. they said it was like playing monopoly." the life.

this one involved murder. pittman turned to murder, killing wheeler, and dealer ron levin after forcing him to sign over one and a half million dollars. these notes, they say, were hunt's handwritten murder plans." hunt was also implicated in another murder along with pittman and two other billionaire boys club members. but he would stand trial for ron levin's murder in 1986 and what followed was aedia firestorm. and this uh enigmatic style. how was he able to dupe the parents and get so much money? we'rendrf thousands of dollars." "it's hard to imagine. when you look at him, when i see him in court, he looks like an overgrown kid and it's hard to imagine how he could convince that many people. but, in talking to dozens and dozens of people who heard him in action, i guess he was really teriffic.

a very good, he's a very good talker, he's very bright and intensely charismatic and i think also that in los angeles, people are always looking fordee next easy buck to be made and here was a guy who came along who was young, charismatic and said that he could make them a lot of money quickly." to be among the best and brightest until something went terribly wrong." this disbelief that joe hunt, despite all the benefitsf privilege, could still be driven to do something so evil. the children of some of southern california's wealthiest families sat in jail clothes to await his fate." that fate would eventually include a murder conviction . "27-year-old joe hunt wasling an

entrepenuer said to have duped him in an investment scam." and professionally. and, uh we'll consider what we're going to do next." "all i can say is that whenou work this hard and this long for result that you were looking for and i think that it's a just verdict." evidence certainly shows it. why should he live?" 1987, hunt was sentenced to life in prison without the possibility of parole middle of 1980s excess, his case stood as a haunting reminder of the power of persuasion, the pull of money and the crisis of greed. pull of money and the crisis of greed.

more money for t.v. broadcasters than tobacco advertising. had a fatal flaw and in the face of rising health concernson july 8, 1969,the national associationendorsed thegarette o number one panel show 'i've got a secret!" the airwaves. "good looking. good tasting. good smoking pall mall. that's my cigarette." for the tobacco industry,he dawn of a modern mass media was an opportunity for mass appeal and that opportunity wasot taken lightly. "reward yourself with the pleasure of smooth smoking. pleasure pack pall mall gives you smoothness, mildness and satisfaction no other cigarette can offer."

cigarette companies aggresively bought up airtime turning their products into giant brands. "more stores sell tobaccohany sn tobacco could pay for half our schools." fresh filter kool." the united states, health warnings slowly began to trickle in. medical research to a closer observation of smoking habits of heart patients." with the american public receiving ample compensation from big tobacco. right now it says for you to quit biting the hand that's

united states surgeon general luther terry linked smoking to lung cancer and heart disease. hazard associated with cigarette smoking. the degree of this hazard is related to the amount it marked the beginning of the end for televised cigarette ads. but that end would be achieved slowly. cigarette should! try a pack." keep its t.v. airtime. rest of the decade before 1964, tobacco companies could essentially say whatever they wanted about their products. weekly examinations reported not one single case of throat irritation due to smoking camels."

which led to mandates requiring warning labels and an end to false advertisements. "you'll like the style of thes y parliament tonight." "you'll like the style of thes y parliament tonight." becoming too much to ignore. influence of television, congress finally put pressure on broadcasters to abandon one of broadcasters agreed to start phasing out cigarette ads. concern too. that's part of our code. the code of the national association of broadcasters for television in the greater public interest."

facilitate the legislation less than a year later that would ban cigarette commercials from t.v. for good. it stands as theost significant assault on tobacco advertising in a battlehat's to. significant assault on tobacco advertising in a battlehat's to. of an 11-year-old girl and a letter to bridge international divides in the midst of the cold war. of all times hits the charts and the woman who broughtown tennis' color barrier. tennis' color barrier. union.11 year old

samantha smith and the reason-- she was invited by the soviet president himself. political poles apart about to be bridged by a little girl who's never been out of the country." "tomorrow morning samanthand her folks fly off for a two week vacation in the soviet union at the invitation of kremlin leader yuri andropov paid for by theussians." the soviet premiere asking about prospects for peace." anything her classmates would beaking.

for sure if she was actually nervous. i don't want to go. then i think like, oh i do wanna go. i can't make up my mind." great opportunity the russian government does try to make propaganda, it's good for people to talk to each other." "we think that it's a small risk for the chance of opening up talks on a fundamental level." world would be watching. did last summer', one 11-year-oldepe facts that sound like fiction." "samantha's received so much mail, it's organized by category - well wishers, notables, pen-pals."

she were a visiting head of state. the russsians know very well who she is because of all the publicity the school girl has recieved in the soviet union ever since she wrote her letter to leader yuri andropov asking for an end to the makingf nuclear weapons." "first a visit to the tombf the unknown soldier outside the kremlin walls where she and her parents placed some flowers. followed by a hoard of camermen, the smiths walked up into red square with their step, telling samantha when to wave. she passed by the long line ofsoviet citizens lined up outside of lenin's tomb to some applause." "at lenin's tomb more flowers were placed." "inside the kremlin itself, the smiths were guided thru some of the czars palaces and the cathedrals." "the tour ended in the supreme soviet and a chance to play with some of the desks, where delegantes sit twice a year to rubberstamp communist party legislation." "samantha, suffering fromet lag, admitted she was exhausted."

work one pioneering camp is putting on it's happiest face for samnatha smith. there are swimming exercises and obstacle races. all in good fun as the soviets wish to portray themselves to samantha and the a peace loving country." there was no talk of war that day "instead a festival oflowns and laughing bears and an evening concert where the slogan is peace and friendship." welcome when she got back to maine. "i'm awful glad to be home." she became the youngest goodwill ambassador, made speeches and of attention around the world, died last nite in the crash of a commuter airplane. today the soviet union joined the united states in mourning."

the main state museum in augusta, a statue of samantha was unveiled showing here dove a bear sitting at her side. just d when she died. tennis. althea gibson broke tennis' color barrier and went on to become the first great african american tennis player. and it was july 6, 1957 when gibson would become the first black tennis player to win wimbledon, one of the oldest sporting events in the world. challenge, a brilliant match." *applause her her opponents on the court. couldn't overcome - segregation.

gibson was dominating on the black tennis circuit. it may have remained that way if it wasn't for alice marble, a four time winner of the u.s. nationals, who criticized her own sport for not letting a player of gibson's caliber compete in tennis' top tournaments. issue of "american lawn tennis" magazine, "if althea gibson represents a challenge to the present crop of players, then it's only fair they meet this challenge on the courts." really an opportunity and moment in time to really stand up for justice and to support a friend, a peer and a competitor." alongside marble in 1950. on the court as this tall, lanky african-american who was athletic, who was smart,

powerful and really a dominant force in the game at that time'n anmazingly nervous moment for empowerment for her to be able participate in front of a crowd that's nevereen her before and to see herlay like the champion that she was." she would win her first major, the french, and start her journey from pioneer to champion. game style that she was, to be successful at the red clay at roland garros really showed how diverse her game style was, how powerful and athletic she was,we world with that championship really elevated her confidence to let her know that she could

go much further." and that she did. becoming the first black tennis player to win a singles title at wimbledon. the oldest and what many regard as the mostll tennis tournaments. "it was about breaking the barrier. i mean, a barrier that was there for so many years, in sport that was only for the rich and famous." same year. "vice president nixon presents trophies to two big winners althea gibson and mal anderson." the following year. breaking down the barriers. in her 1958 autobiography'i be', she said "i don't consciously beat the drums for any cause, not even the negro in the

united states." players like arthur ashe, venus williams and serena williams. "to be able to go out ando what she did, to withstand the racism that she felt and to open doors that had been shut before, for what she did, cause it's allowed me in my career, but also, others that look like me. to be able to do what they want and succeed." tackling those unexpected troubles and becoming somebody. only in a place like washington, becal interpretation decades" the strange moment in time that speaks to just how

polarizing a vice president can be. polarizing a vice president can be. day's

night." the release was set to coincide with the debut of the movie with the same name. seven of the album's 13racks were featured in the soundtrack for the film. hit, "i can't get no... satisfaction" hit number one on charts on this day.

it remained there for four weeks. in 2004, rolling stoneag listed the song in the number two spot of 500 greatestongs of all time. star on the hollywood walk of fame . character on the planet so it makes perfect sense his image is everywhere and on everything, including t-shirts and watches watch hit the market, with the most unlikely of faces, viceirow a polarizing political figure. face of a washington fashion statement.

joke, 'did you know mickey mouse wears a spiro agnew watch?'nd everybody kinda liked it. mom said, 'wow, we're gonna make a', 'ok. do that. the next thing i come home and they were making a spiro agnew watch." dirty time, incorporated. the firm that has now come out into the open and in realty is doctor pat and their 10 youngsters. the family proudly announced their enterprise by saying quote, 'spiro agnew's caricature as created and produced reflects the image of an american whose name is a common household word.' the dazzling red, white and blue watch shows mr. agnew's with some on the left wearing the watch in protest, and some on the right wearing them in support of the vice president it will be a tremendous

financial success that will result in great funding for the prisoner of war organization "mr. vice president, can we see the wrist watch you're wearing?" because it's just a plain old wrist watch." thought all along that if the venture proved successful, he would contribute some of the profits to charity. until agnew's suggestion, he hadn't considered the p.o.w. families." "what are you're politics on the vice-president?" watch manufacturing, atleast my family is, and i'm trying to be a physician and a father of 10 children." "come on. you're living in a politically active age. you must have some feelings about him. haventerest in him?" "oh we have deep interest andwe are becoming more interested everyday." three years later, agnew would become the first vice president to resign.

to resign.

why are we watching this again? i pay for all these channels, so i make myself watch them all. joey, i'll watch anything except this. except this. go back, go back, go back, go back, go back, go back. fios custom tv lets you pay for the types of channels you want, not the ones you don't. 100% fiber optics is here. get out of the past. get fios. now for $79.99 a month. go online or call. call the verizon center for customers with disabilities at 800.974.6006 tty/v our journey "through the decades" continues monday. we're heading back to 1971 and one of the government's first big bailouts. and when the lights went out on the city that never sleeps. "through the decades." i'm bill kurtis

"through the decades" "through the decades" they make little hearts happy and big hearts happy too because as part of a heart healthy diet, those delicious oats in cheerios can help lower cholesterol. cheerios... how can something so little... help you do something so big.

bill: and hello, everyone, welcome to the "cbs sports desk" presented by century link. i'm bill macatee. the third round of the john deere classic is coming up, first in major league baseball, deere classic is coming up, first in major league baseball, twins against the tigers, held