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tv   Global 3000  LINKTV  February 2, 2020 2:30pm-3:01pm PST

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>> hellolo and welcomeme to "gl 3000." in isrsreal, a sociaial entreprr is helping people with mental health issues find their place in society. guarana-based drinks are all the rage in brazil. but farming methods need to change to save the rainforests. but first, we meet some of china's most powerful influencers who help dictate the trenends in china's fashion induststry. expensive wheels, designer accessories, yachts, and gourmet food.
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the luxury g goods market t is boing.g. last year alone, manufufactures raked in 1.2 tillion euros worlrldwide. one of the top markets for luxury items is china. in000, just 1%f luxuryoods went to chinese buyers. by 2018, the amount had shot to 33%. and forecasts suggest that by 2025, affluent chinese will purchase 46% of all luxury goods. and it's the under 30's who are leading thway, they ow what's h and whas not than to some savvy individuals s on social m media. the latest collection by an american top designer is being presented to selected guests in shanghai.
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one of the vip's here is wenjun lau. she's not a film star or a pop icon. . she's a kol, a keyey opn leader in social media. in other words, she's an influencer i in the fashion sector. cell phones and can immediately we're post what we see.ith our and we have a closer connection to our audience because we're here privately, not for a company. >> she studied design, and h hr photos and comments on social media have made her a style icon. she has hundreds of thousands of followers. wenjun lau sometimes gets paid for attending events, other times she comes along as a guest. she chooses fashion shows that suit her style. she wants to remain credible for her fans, she says. after an hour, she's off to her next appointment.
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the influencer travels to fashion capitals all over the world, but she finds shanghai the most exciting. >> fashion in europe is very advanced, but the pace of change is slowing down. we're quite pleased about that here in china. the future looks great. there are lots of big things coming our way. >> she arrives at a shopping center. wenjun lau can make a good living from this work, but does everything herself. when she has to change her outfit, she hops into the back seat of her car in the parking garage. another superstar among chinese influencers is zhang dayi. more than 10 million people follow her on various channels online. her picture-book career is probably one reason why many young chinese say their dream job is to be a kol. the former model became known
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for her social media appearances. she now has her own successful fashion label. she makes millions and is an inspiration to many young chinese. her motto, have the confidence to be yourself. the 30-year-old grew up in a nurturing environment as an only child, like many of her generationon. they onlnly know chinana asa booming economy and have very different aspirations than their parents. >> young chinese people want to stand out. they're very extroverted. they say, i want to be myself and look good. they are very different than the older generation. in the past, the chinese would consnsider such behaviour improper, better to be more reserved. >> the internet in china is strictly censored, yet hardly any generation are as digitally connected as young chinese. zhang dayi sells her clothes online, and she's always in contact with her fans. she doesn't need traditional .
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-- traditional advertising. she herself is her best marketing strategy. back i in the parking g garage, wenjun lau has changed her outfit for her next appointment. the 31-year-old represents a generation that is not only shaping its own society, it's moving into the focus of international companies. according to surveys, the chinese buy about a third of all luxury items wororldwide. and that trerend is growing. the younger generation account for a big proportion of those buyers. wenjun lau isn't suprised. >> in the west, people have longg been able to afford a bit of luxury, so it's not such a big deal for younger people there. but in china, that has not been the cacase until recently, so younger chinese are much more keen on acquiring luxury items. >> young people do feel immense pressusure in china, with its hh cost of living, expensive apartments, and tough competition, but many already have a good income or come from
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affluent famlies. about 400 million citizens in china are between the ages of 18 and 30. that's more than the entire population of the u.s.s. german automakers are working together with an elite shanghai university in order to understand how this powerful consumer group ticks. >> this young group has their own demand. i would call them individualistic, and coconsumer-oriented, and the buying and consuming has to go quick. experience will be important. they are hard to please. >> in ththe evening, the openig of an italian lingerie shop,the -- shop. the company has invited a number of influencers on social media, in order to reach a large clientele. some have brought their own photographers with them. competition is fierce, and not all of the influencers can make a living from their blogs.
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you are as -- few are as successful as wenjun lau. if the output of social media stars is judged to be too sexually explicit, or too critical, the authoritarian state can end their careers. influencers with huge numbers of followers are especially closely monitored. >> it has not really worried me much so far because the governrnment supports this industry. kols are an emerging sector, also supported by the fashion, design, and art industriries. >> wenjun lau is convinced that china's influence on fashion will only continue to get stronger. she plans to launch her own collection of swimwear this year. and the best advertising for that will undoubtedly be herself. in 2017, an estimated 971 million people worldwide were grappling with mental health issues according to a study by
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the u.s.-based institute of health metrics. that's around one in eight of the global population. anxiety, depression, and bipolar disorders are widespread as are psychiatric disabilities from birth. in industrialized nations, there are just 100 psychiatrists for every 100,000 people but that seems like a luxury when compared to poor countries where often one psychiatrist struggles to support the same number. that a applies to 45% % of the global population. mental health issues can make securing a job nigh on impossible. though not in israel. >> it's elisha's job to take dogs for a walk. he has a soft spot for canines. but he especially likes the shape this work lends to his life. >> it gives me tools when i'm having a difficult day or week to be able to say this wilill e dealt with after i do what i
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need to do, my responsibilities. having m my world back. being able to confidently differentiate between being in a bad state, but not giving up on functioning, which is such a big battle in the world that i come from. >> once a week, elisha meets up with his coworkers from the good dog program in a park in jerusalem. he is the only one from the group who has agreed to be filmed. the others are worried that people would find out about the world they're coming from. >> it could be manic depression, it could be traumas. our service users, most of them came out of mental hospitals and they never worked a day in their life. and we are bringing them back to the workforce, to be part of the workforce e through the dodg walking. >> good dog g is a program runy shekulo tov, a social enterprise that irad eichler set up in 2005.
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it's no coincidence that he now lives with his family in a kibbutz. israra's kibbutztz movement stas for an alternative way of people living together. the focus is on community rather than isolation, and not just here in the refectory. everyone looks out for everyone else. for irad eichler, it's an ideal model for coexistence. >> i wanna feel close to people , anand that's a great way to fl close to people. the connection that i see between the kibbutz z and sheko tov and d other things that i m doing is that itit is a way of making the society a better place. and to make the society a better place, you need people to work in it. whetheher if it is working wih people with disabilityty or woworking in a kibbutz. >> shekulo tov is hebrew for "everything's going to be alright." eichler's rehabilitation programs now operate throughout israel.
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their mission is to combat the isolation of people with mental health problems. the network includes this baked goods factory in haifa, for example, which employs almost 200 people. a new shift is just starting. the factory is just like any other in many respects. it makes cookies and chocolates, though not just any old cookies and chocolates. irad eichlerer insists they're e best. there is one key element that distinguishes the busineness fm conventional factories. >> as opposed to a regular factory where you want to keep your good ememployees, we actuty want our good employees to leave us. so when someonone comes in, we e telling them it's good that you cameme, but whenen are you l l? so the whole purpose of the factory is really train people and get them out to work. >> all of the factories, stores, and businesses that belong to shekulo tov are at the same time training and rehab centers where
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people can learn transferable skills. the bakery is particularly well-suited to this purpose. >> people want to rebuy and rebuy if the cookies are good, so it makes sense in terms of us business wise and also in terms of the rehabilitation. we can breakak down bakery too small tasksks. so each one of our service users can find what matters to them and they can finind their way n the rehabilitation process inside the bakery. >> people with mental health problems often live and work isolated from other people in homes or other facilities, that's always bothered irad eichler. he says they belelong in our midst. and he is pleased when things go as well as thehey don shekulo tov's cafe chain. the staff are proud to work here and are happy to be filmed. >> there is a lot of interaction between people with and without
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disabilities and the interactions are not built on feeling sorry for them or feeling supeperior to theme. but the interactions are memeaningful because there are about eating, about having fun, about leisure time and that's amazing. >at works s six 4-hour shifta week here. she used to work in a workshop for people with disabilities. >> this is for you. >> the work there, she says, was very technical and monotonous, and she felt t that people didt takeke her seriously. here, howewever, she gets s a lf susupport. dana, the rehabilitation services manager, is always here to lend an ear to the staff and their problems. there's also a special coach to help with job hunting and an understanding boss. shekulo tov currently supports almost 3,000 people in israel. about one in three go on to find
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a job in the free market. that's quiuite an achievement. and the united nations has already awarded the organization a prize for its work. >> we want within a decade people with disabilities will be so involved in everyday life in the cocommunity that it will e turned into a non-issue instead of an issue. so that's s the big vision. and in terms of operationally in the next few years we want to get a million people into the job market. and the way we wanna do it is to collaborate with organizations all aroundnd the world.. >> shekulo tov also has an after-work program offering activities, like bowling, for example. because just as with employment, it's important to ensure nobody is isolated, that people are able to spend time out among friends, so that everyone can enjojoy their place in the heat of our society.
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♪ >> i a am. >> a global teaen -- teen. >> and now it's time to meet another of our "global teens." this week, in rwanda. >> w what's your name? >> my y name is mutoni favour. i am 17 years of age. i live in rwanda, musanze district. ♪ >> i do have two siblings, all girls. ♪
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>> my daddy is a driver, and i lost my mom when i was young. ♪ >> i love going to school, and it's a real good thing to me. i love studying and to know about ththe world. because i'm doing tourism and travel management and i need to know more about it. i need to explore and gain much knowledge. ♪
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>> i love reading novels, i love listenening to music.. and i love being alone. it helps me think more about my future. it gives me time to think about my own life and how i'll reach my goals. ♪ >> for today, we have internet. it helps me learn more about what else is outside my country. by seeing some videos of girls who have passed through some problems and overcame them. it gives me the lesson that i am not the only one in the woword who has that problem. ♪ >> in today's "global l eas," we head to the rainforests of brbrazil, home t to a rather d lookining fruit, but one that
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really packs a punch. guarana contains more caffeine than coffee, and beverages made with it are extremely popular in brazil. our reporter detlef urban travavelled to thehe region ard manaus to meet organic smallholders from an indigenous tribe to learn about their sustainable farming methods. >> t the city of manaus is locad in the heart of the amazon basin. the easiest way to transport people and good to hear is -- goods here is via the amazon river and its many tributaries. once a month, the regional university's agricultural-sciences department organizes an organic food market. smallholders sell locally-grown, organic produce. some of the things on offer here only grow in the amazon basin. >> we sell the extractct of ros and herbs, products of our indigenous medicine.
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>> the university hopes that the market will boost green farming in the amazon rainforest. >> we want to show that small-scale, organic fararmings the sustainable future of farming. the indigenous peoples of the amazon have preserved these products and thihis form of agriculture as a cultural treasure. that's also how they protect the rainforestst. >> cristo de oliveira sells guarana. he and his farmers' association believe that it's important to cultivate the berries which contain caffeine, according to indigenous tradition. you can buy guarana pits or a dried paste or powder. >> we sell products from our producers' association from rio urupadi, and we come to this market because we can get a fair price for our guarana. because we can only guarantee the protection of our rainforest if we earn a fair wage. >> in manaus, you can buy guarana in some shape or form on
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every street corner. as an energy drink or mixed with fruit juice, every vendor has their own handmixed speciality. even the drinks industry here in brazil is in on the business. it has been selling a fizzy drink with guarana extract for decades. guaraná is traditionally cultivated on the banks of the rio maueués and ririo urupadí. a 16-hour boat ride away from manaus. here in the dense rain forest, close to indigenous reserves, are the villages of nazaré and sao sebastiao, where cristo de. oliveira and his farmers' association harvest guaraná. their fruit contains four times as much caffeine as the guaraáa plants g grown by the drinks industry with artificial fertilizers and pesticides. >> our guaraná plantation stems from original forest plants. we collect the seeds and grow our plants from them.
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our guaraná is even richer in caffeine than coffee. >> at harvest time, it's all hands to the pump. everyone is busy bringing the berries to be peeled or roasted. the stones inside look like black eyes and have a place in local beliefs. the pits are heated gently in a clay oven. just like with a good sauce, you have to stir them around for a long time. the method ensures that vital ingredients are preserved. downriver is the village of sao benedito. the sasateré-mawe indigenous people live here. they describe themselves as the people of guaraná. dona maria batista is mixing ssapó, a traditional drink made
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from guaraná. they drink it every morning at home. for the sateré-mawe, the ancient plant is closely linked with their myth of creation. >> people say that the brother of our creator god, of tupana, killed god's son. his mother buried him by the river. and the eye of the boy emerged from his grave and guaraná grew out of it. the mother told her son, you will never be forgotten. that's how guaraná and our people came about. >> they still have their old beliefs, but they are also catholics. >> this symbolizes a goblet, this is the upper part. thisis is the guarana paste wa. we call it the fruit of eternal youth. its stone is part of the earth that we emerged from. water, earth, and guarana all
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link us to the creator. just like bread and wine in the catholic communion. >> in sao sebastiao, a village populated by people of various ethnic o origins, ththe guaraná harvest is being processed. the pits are ground up. water is added carefully by an experienced member of the team before the paste is kneaded to the right consistency. they make rolls of the paste that have to dry before they can be grated into water to make the traditional guaraná drink ssapo. guraná powder is better suited for sale at the market or export, provided it's vacuum-packed to stop oxidation which can lead to the formation of harmful substances.
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>> a americacan beverages, a multinational drinks corporation, have a presence here in the town of maués. they use guaraná cuttings that require a lot of chemical fertilizers and pesticides to make them thrive. that is passed into the guaraáa soda, which people drink a lot. the drdrinks industry doesn't y our produce, even though it is of a better quality and stems from the original forest plant stocks. >> the farmers of rio urupadí are still the exception among the 2,500 guaraná farmers in the municipal district of f maués. the othersrs use conventntional farmrming methods.s. in manaus, biologists are researching alternatives to the use of chemical pesticides. cuttings are prone to fungal infection. they plan to use a bacteria to fight that problem. >> we would like to improve biological controls so that fewer agricultural toxins are deployed. they have huge consequences for
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the amazon basin's ecosystem. >> the aim of the research is to produce a biopesticide. cristo de oliveira is also interested in their experiments, even though his original rio urupadí plant strain is more pest resistant than these guaraná cuttings. but there is a downside. >> guaraná plants that grow from these cuttings annually produce 400 kilos per hectare. with our woodland guaraná, the yield is only around 250, 300 kilos. our organic product costs more as a result of the lower yields. >> the green farmers of rio urupadí are planning to set up a cooperative so they can export their products. and they're battling to have amazon guaraná recognized as a protected brand. >> that's all from "global 3000" this week. what are your thoughts about the show? as always to hear your comments and views -- as always,
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we would love to hear your comments and views. drop us a line global3000@dw.w.com. don't forget to check out our facebook page dw women. bye for now. [captioning performed by the
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(orchestral music) - what's youour problem? what's your solution? this is an interview series about changing the world. a lot of our suffering comes from the way we approach problems. my guest today knows everything about that. rosamund stone zander spent many years working asas a therapist withh people in organizatitions. rose zander is an artist and our guide. welcome to kamp solutions. (orcheststral music)c) rose, what is popossibilitity? - in my definition, possibilility is an attitude. it's an attitude of openness and without fear.

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