chris wiiams: pele aret norant tthe thin that ve been ne to blk people in thicountry,nd then for afcan-amerans, the iso genetional wlth. think wee smart ough now understd the on real prress is nna beade thugh peacand through empath but whamakes th time n so specl is it' uh, black pele of amica have wokeup to thr socioenomic wer. jonny rhes: as lg as we e so food as means oour rvival, a meansf our ingenuit a meansf our journe i thinkhat that at soul od is. sl food is a gue of t black jrney rough al and thelack journey vast, a it's ve

oad. marlon hl: you have tonow th the sta of texahas a long hisry and tdition o pele of afcan desct and businessand i beeve that the vestigesf slaver isper toresent enepreneur and at whisp says, "you wl no lonr be ed for biness. y will be ed in buness." [szling] [kettle istling]

[indtinct chter] ris willms is thsynergof what it ans to ba gladiar entrepreur. ere's a nesse toow chris moves in room, y there i th barbariway in wch he approaes how hserveshe mmunity rough higift of makingables, ming meal williamsafrican-erican foodwaysit's onef those ings that's nd of porizing, d the marity of

time, 's used t of conxt. you thk about e staple gredientof--oxtas used t cost nhing. nothey're,ike, $9.00 poun you think aut gs' feetlike, the ingredies right ere letsou know theenesis othis cooking,ight? sohe ingrient detmines thmethod of cking. yohave tse hard, dee protei, and soand how e we gting thelavor in it and sohe brillnce behi it ishat we we using row-away ingrednts, scrs after preparedll thesemazing dishes f whoev we were preping for.e were lt with thundesirae bits tcome up withomethingeliciousnd nutrious forur famils and out counity. sl foodi n't belie, fore define rican-amican fooays beuse yogot toemember at

thchefs inhe whiteouse we africanmerica and the were schled in fnch cuise. we learn that r free, d we preped for fe, and tt's fold into ouculture.ook at eole foo that's africaamerican cuisine. that's differenfrom soufood. hall: ris is n afraid explore w territy on a pte nor in room, a studiedt the cord bleu, h travele all the wor, and haused what he s learneto infusit to a fily trition of eparina meal ipired by cille b.mith, hi granother. willia: i didn know th cunary legy was a al thing the famy. it ju became one of those things that we took for granted at all family gatherings to where, you know, somebody's bringing lulle's or

eat grandmommy hot rol, d so it sn't unt we decideto name e restaura after her that startedo spend me just ring thrgh her cords anlooking all thpictureshat it rlly stted to te shape what a cunary ico what anmerica icon s was. my gre grandmoer lucil b. smith waknown asexas' fit bunesswoma back th, women couldn'twn or opate thei owbusiness withoutheir husband'signatur so to tt end, s was onef the fit women the coury to fi femmsole, whh is latin f man alon so thathe could ve full dependen of her busiss. man: athat tim hotels were not cessibleor afcan-amerans, ando granother angranddad would open tir homesand peop who had comeo perforor to spk affairsn fort wth would

ten stayt her ho, so that how sheet so ma of thnotablesand jolouis an mart luther ng were ong the many persons who stayed at her home. hall: she was the quintessential texan. she was an educator at prairie view a&m university. there's a picture lucille b. smith with her car rolled onto the campus of prairie view a&m university, looking over her shoulder taking the picture. now what does that say? that says shwas like"i ain got tim fothis picre. i'm nning a buness a teachinthis urse." wiiams: onof the tngs that myreat gramother w known r, one othe manyhings bu the one that she's most famous for, s created the natios fit instt hot ll mix this is e thing at i hado mastero reallyonor the legacyf my gre grandmoer. h. this what shhad to d

to creather lega was to ster thidough. inow what it feelsike whent's righ and th is righ so it's simplerocess. 's not nished uil it's thed in butter the y that mriarchof the familyeep themlves at e table ishat whent comes recipes ey alwayleave a littleomethingut. you n make i you caneproducet, but it'sever qui like grt grandmmy did i so thatook couple oyears ofe making this ripe 5 tis in 1 d. ha: other ccas of lture for blk communies all er

e nationave theiown uniq contribuon to th nationa tapest, but, le, our pch in the tapestras houst, it comes from not just our ability to create art, not just our ility toreate muc--which popully what africaamericanare knowto contribu in the tion--bu r abilitto also eate business. we undstand th sometimeyou may t have o sometimes you may not know the person you're supposed to know, but you still have an innovative animaginate idea, d so uston prides an astici fosocial iginationike no othecity. rhes: histical, soul foois made th scrap d leftovs. at ingo, we focuon soul od beingade fr the higst quali form of inedients.f black ople got

reparatis and weot our ld, that's a we woulhave accs to is toof-theine food ingrients. erything at we do athe restrant ibased off ofreservesn some fm or fashn, and tn of coue, we grow o own foo typicly in e winteronths, tt's when do our d meat. the spri, do o pescataan menu. seafoo charredggs, eshwater animalsnd creatures, a tn in the summerti, that'shen we le to dour pouly menu sving eitheryou knowbirds li inea fowl, chicks. the resurant, wfocus on ing, younow, a pticular tenique ofooking le fire a meansf represtation for, y know, o ancesto that didt have aess to elecicity oro gas. t houses iwhich th, you kn, the slaved we cookinin werell hardwd and chcoal ly. therare peop that li inoverty n that ha to cook that ect same y right w to is day ihouston home. hall: joy has thunique

capaci to brinall dierent segmen of culte and soety inhe most lturallyiverse city ithe nati. so he doesn't troduce e idear the conct or theistory o beinblack thugh the rs and rough theyes alo. he doe it tough theouth. fo has a y of lecring theove that peop can conibute to laer commuty in a y that nothing se ever n, ever ll. odes: hioricallysoul foo has en the fd of bla chriians, anit was cated dung the cil rightera by freedom fighters. this is the food that that gave the movement soul. black muslims don't eat soul food beuse of t history that co-exists with . people like malcolm x didn't associate. that's why the noi and the civil rights movement never worked together is because they didn't have the same ideologies anywhere, but for black people,

i believe that our equity and ideology with each other is food. there are black christians that don't eat pork. no muslims eat pork, but here at indigo, we've ied to rhape tha narrive by ming soulood inclive ofll bla genres. for e vegetae ham, wuse it r differt applicions, bu e of theain applations at we usit for ipork placemen it's a ced, hungsmoked, d ckled tuip. we ually let it s for 12- months fore we'rready toerve it. fromndigo's ception, we've gin all thhistory t every single crse. somimes, itan be powerfureactionwhether it be fothe bett or for e rse, butyou knowcome out d give t historys raightfoard as wcan, but e proois in thpudding.ou

ow, noing th i've er sa about fd and ou experices has t happed in the st. ways thoht it waa weird coination how amecacans lo avocadooast butere ving so ny issuewith the peop who proded thos avocos. you ve a thi-wor cotry massroducing avocas, and weeep themn third-rld untries purposeyou know theyon't havthe frastrucre to se their ocados aoss the rld, so they sl themo us, d that e definion of a nana republ, and ouavocado deert's tied banan publics americait has t avocado parfait, dark chocolate, and then the pit of the avocado, which looks like the actual pit of the avocados a dark cholate, awell, buit's filled wh presers. our communits here ithe unit states a banana publics.ou goblack pele, who e massely funned into orts and tertainmt no difrent an the other cntries tt are expericing the avocado

prlem. we' experieing the sames our ow williamsall ght. we ady? cille's 13 is myonprofit th i start with th paemic, anits missn initiay was to jt feed o ders in ese imporished neighborods, so at we stted doinwas goindirectly to their doorsteps and creating these deliberately curated meals that spoke to their palates, meals with dignity. anybody knows anything about restaurants, nothing happens without community, like, nothing, but with this, it took me out, and it really woke me up to the food insecurity issues that we've had for a minute, what ilooks li, where 's at, d it caneally beight next dr. thesere our eers, who ovided cfort and proved changfor us because they we there r the vil ghts movent, so committ

to doinghis eversingle d as mucas we cod affordand so, ye, today,t's at 2,000 meals. ha: chris d lucill they th weren motivatnal spears. theyre motivions that other people can't help but speak about, know what i mean? their passion is their protest, antheir aris theirctivism. th don't he to sayot one rd, yet at they says so mu. heh he rhodesoh, you od, you od. so wn indigoery firs oped, we srted offt $79 r personpeople cplained at it waa littleoo high, so we upd the pre to 125 once we d that, the work beca even mo strenuo, so upped t price o more ti 225. i ow that body in

our areahell, i n't even affordo pay 22to go ea our stom base ist gonna from ourommunityand if i wantedo do somhing mor meaningful f my commity, i neededo pimp ts situatn by upng my cuomer basand making amuch mon as we possib we cod. it bostraps r next eeavor, t idea of havi a selsustainae grocery ore, so 're workg onur farm ght now make re that can groour own oduce, a then on we deci and weigure ouwhat we n't grow androduce oselves, we'll look aother blk farms and otr farmerof coloto provi or stain wh we don't he. 're ing things along t nes of broccolis, rrots, bok ch, things that e gonna be commousers ansellers side therocery sre. we don't nt to gr extravant ops thateople dot know about people n't co with atome veryasily.

hofully myids havet picked all the g carrotout. ohyeah. weot some.ome nice big ones in he, even aaby one thatas stillrowing unrneath iall, bute got someeally ni carrotsn he, and i'gonna seif we can get me more t. oh, w got a ole lot re. so we' grown tse carro oursves narally, ntype o sprayingthis is l justrown wi water a then ing fish our ftilizer,ompost. if sebody cajust simy grow fo for theelves, ty're a producti member society cause th can fee themsees. if sebody n grow fo for oer peoe, an en bigg producte memberf soety beuse nothey c ed themsves and hers, bu don't pise thosthings, anwe don invesinto tse ings as societ

man: tre they . williamscaptain ed. woma captainred. fred: wh's up? won: what'going on ed: all ght. woman:ong timeno see. fred: l right.'all read all rig. yes,ir. williamsme and cf dawn g a wage fredoh, whats it? wiiams: fit fish $. let's get somfish, boboo. da: yes.'m ready willia: so arehere any other ack-ownebusiness like yos in houon thayou know of? fred: nonot commcial fiing. lliams: e realitis, like toet in i'imagine reires a t of educion. fredright. iever in mind woulhave kno anythinabout commeral fishi at all til i would ve gone t with a friend, d then hwas just like"hey, ma just me and check out, yoknow," a go out ther and i'mike, "yo can rely make ney doin this?" willia: yeah. at's hug you ink moreeople wi follo afteyou set e exampl fredi think- think--think

oncet's beenntroduce i rely do. ihink--i an, the are number oother gu that do,ike, fisng--like they'rfishinguys, chter captai, and th're blac and they'rtrying tget othe black ople to ally getnto fiing. parof the pblem is justn the inr citiese just dot have tt sort oaccess tooing to e wate most peopleas you kw, in th hood, ey unfornately sy in the ho. willms: yeah fred: ey don'tome out. williamsand it cts moneyo dot. da: tell mabout thtypes of fishhat yowould brg to chris. fred: e thing at reall-i real think g him hood was the eepsheadand then made transiti from shpshead t black dr... willms: yeahthat bla drum, man. fred: ah. wiiams: ha you hadhe black drum? fred: t from lille'sno. dawn: i ve not.

lliams: it's esntially just do light blkening, use-ma blackeng seasonn top of iand justo a simp ar on thfish... and wentroduce littl mustargreen, fsh, raw stard grn puree it to ighten uthe coloand just givet a litt bit mor acidit en we adthe hopp' john compont, whichs just, ke, the denitionf the soh. that's colina go rice wi ack-eyedeas, ppers, an tomato, and th we havehe green gumb louisia all day. i'm teing yothose 3 ings gether, like, wean'teep it inhe buildg. yeah. so i just apprecia it, ma it's be great. m glad that wcould beonduits troduce ople to e stuff at you'vbeen enjing privaty for a nute. hopelly we c keep dog th. ed: oh, ah. we'rgonna finitelyeep it gng. dawn: , what y--what y got re? wiiams: fit one the day $10, by! $10!

dawn: . lliams: put up good fight! ed: ohh!ll rightchris. williamstotally t. dawnhe may g away. hha ha! fred: i en them t away n. hunder man: wt's goinon, man? rhes: not ch. man: howhings gog? rhes: it'sood. wanto look at them ws? man: manwe saddl up, we saddleup. you ady? rhes: yeahlet's hoon. met lloyin 2000 d, uh, 1 i was ming bachome fro new yo, and i s visiti uston fr new yor and i went to e farmer market,nd just saw black pveyor ere, and was jus-i was i shock, was in e, and ias st lik "i'm ing ther

ha!" apprecte you bnging meut here to y, bro. lld: oh, m. it's aleasure. i beenrying toet you o he. rhes: i me, it's jt amazin bro. i ver seenhis, and see youeing-- spearheang it, m, it mea a lot, younow, to t only b le to brg it to e counity bufor the mmunity see thait's comg from u, someby that lk like th, somebo that's om ther it make differee. i think 's insping. lld: and tn being le to puit in yo grocerytore a right inhe neighrhood peoplean--thate grew uwith cawalk to ere and e our name on ere, younow what mean? rhes: thateans a l. lld: peoplfrom rig next or, theyome from. rhod: yep. oyd: thecan comeut here. y, man. is is thbest of the be. odes: rit. lloyd: y know, afar as t qualy, theremier oit, so...

odes: i an, thatight the within ielf is ipiring tt sobodyight nexdoor to yo-you nev know--cld be doing mething integraand so imptant to e well-bng anthe heal of so my otrs, and,an, just can't wa to havehis prodt into our ocery ste and, y know, us ctrollinghe proce. it lows oureople inur mmunity realltrust wh wee givinghem to p into their dies. lld: we ha to spre the knowledg man, beuse a loof pele don'tet this opportuny, so th's when go in e neighbhoods li you do, urban fming and introducg peopleo it. the that wanto know ll come t d seekt if we ovide th e opportity, younow wh i an, and that's e same thing at we'reooking f as far as ts grasfed beef mang it afrdable, tting it ght the in theeighborhd, let everody elseet a tas ofoyalty, n. that'how we--tae of royty. rhodeshey. youhink we' get a ste somef that ralty backver therat the hse? lld: oh, m. you kn we n. you kw we canwe got t embersaiting ous.

hallwhen ensvers broht sles to tes, they me from l overhe south, buwhat was differt aboutexas wathat meco had ts resiance. so ere is aistory oresistan slaveryhat's coected to entrreneursh, that's coected tousiness at i still lieve cos up in w afrin-americs who artexans liveoday. weill take ownehip of o communies. we will takownershiof our busisses in way thats a resiance to e way th we we ownedt one pot in our history. rhes: niceook on i too. i ink it'seally imrtant that wwork witother blk oducers d purveys is to createore blacproducerand rveyors cause ifeople--

black d brown ople seelack prucers anpurveys making money ofof agricture, willive themncentiveo make money ofof agricture, as well, ich creas longity and sovereigntfor ou commities. sthe nexttep for us ifocusingn the fa and the grory storeand all our gues and paons om beforhave held propel to th stage sthat waye didn have toave inveors anthings le such. could self-suained, selstarted. wenvest in our busesses to make them more equitable and makehem moreccessiblto pele in oucommunits. willms: whathef jonns doing d what ctain fres dog, what 're doin and whatucille d, what m pants did and are dog is that is showcang black ccess ino many dferent ligh. one thg that w special and unique about my grt grandmher and

essentially truly my family that for african-americans there is no gerationalealth. wn come in this wod, we co into ts world th nothi. the ft that e family been ab to gives thate've-- at our gerationawealth i a sensof entreeneurialm and puose. thas the impoance of ghlighting tse different looks of entrepneuriali and hefully success. it's just amazing to see the synergy of this happening right now, so, yeah, it's a beautiful thing to witness and a to be a part of. hall: rican-amicans ha coistentlyeen so gerous th our cture, soenerous wi our wism, and swe are impairg the sutotal of human flourishing by not priding opportities fo african-ericans have thr freem complely. not st the black counity suers whenhe blaccommunitsuffers om system oppressn. the wle wod sufferfrom whawe could

contbute to ke the wld a tter pla. willms: yeahgive me move. oh, , oh, ohha ha hai dn't knoanybody onwalked ymore. hall: thks for bnging it back, n. willms: nicene. niceyou got someoves? u gonna somethg on tho roller skates? ll: he tk his dug off. h said, et me sh you." wiiams: okshow us. ll: lookt those ves, man wh, whoo! lliams: ha ha! ha: nice, other. ?c?g?góeñ■ñ■ac■p )

real l(beep) right her it d't getny more westoast tn this. real(cama lens stter)r what'sp, roy?