of my mouth register in your brain differently because of the mask i wear? >> and the way you removed them in that pompous manner, this is sir dylan ratigan. >> have you read my book, martin? all right. we have a show to do. thank you very much. we'll talk soon.ç good thursday afternoon to you. i am dylan ratigan. and today's big story, hey big spenders. nine days till the south carolina primaries. or we like to call them the south carolina auctions. the bidding war keeps rising. just today a pro-santorum super pack announced a $600,000 ad

bringing the total spending in south carolina to nearly $9 million with days to go. that is $9 million worth of ads that voters wouldn't be seeing if citizens united hadn't been pass passed. here's a taste of the action. >> what happened after mitt romney changed his position from pro-abortion to pro-life? he governed pro-abortion. mitt romney, he can't be trusted. >> the national labor relations board now stacked with union stooges says to a free enterprise you can't build a factory in south carolina because it's simply un-american. >> newt attacks because he has more baggage than the airlines. he was fined $300,000 for ethics violations. don't be fooled his newt's desperate attacks. >> nothing was spared. nothing mattered but greed. this film is about one such raider and his firm. mitt romney became ceo of bain

capital. >> we start on the super spending in south carolina. specifically, tactical engagement with ken vogal. specifically in south carolina on thisç primary or auction as like to call it, how is it going? whose money is it? is anybody getting anything for their dollars? >> the last question is a big one. it's been one that was addressed specifically in the supreme court decision in citizens united. it was one of the reasons why the justices said they felt comfortable authorizing this type of spending by corporations and unions because they said as long as the spending is independent and not done in coordination with the campaigns or candidates, then the candidates themselves are not beholden to the funders of these ads. folks who are advocating for less money in politics.

>> i think it's worse than that. they don't use that phrase, but that's what they mean. >> in fact, if you look at the spending, who is doing the spending, these super pacs have close links to the candidates. so close it's jon huntsman's father providing the funding for the super pac supporting his son. without, jon huntsman would have stood no chance in new hampshire where he finished third and made the argument he could continue his campaign. justly, to the conclusion there's going to be this prolonged super pac fight without which these candidates might not be able to continue their campaigns because their campaigns are not raising anywhere near the money the super pacs are.

>> you did a piece that pointed toç the three human beings, of the 311 million of us, three of us are the ones funding these super pacs ads. you mentioned jon huntsman's father. is it an overstatement to suggest these billionaires are the ones stretching this thing out? >> i don't think so at all. the facts tleed that conclusion. because these are folks who don't necessarily, these candidates don't necessarily have this type of big-donor network that mitt romney has where let's lay this out as well, where their super pacs are raising a ton of money as well, but it's coming from a wide network. what you have here as a result of citizens united is the ability of a single donor to

fund a super pac to be able to basically float a campaign that might not be able to continue without the support of the super pac. >> pretty amazing stuff. ken, stick with us for a second. for all the talk of the republican super pac spending, i hate to tell you, the democrats simply aren't that far behind. this just in, ladies and gentlemen. although it came in this morning, news that obama and his campaign and the dnc raked in $222 million in 2011. that, by the way, is a year when there was not a national election of any kind. and get this. the $222 million was a bit below what they wereç hoping for. democrats and republicans. let's get money out people. one democrat, who has been with us from the outset is maryland

congresswoman donna edwards. she was one of the first people to reach out to me and the other folks involved with our undertaking to endorse and support. i should warn you. we have a cynic with us. ken vogel believes it's a conflict of interest for jon huntsman's father to fund his super pac, as if that's some kind of a conflict of interest. what is your view, not on the republicans or the democrats, because it's obviously everybody is playing poisoned ball here on the momentum around the get-money-out movement that ranges from montana to l.a. to new york. 14 amendments. multiple organizations. it seems the temperature is only rising. >> well, i think it is, dylan. ken and i may not be too far apart. all of us in this game of politics play with the rules we're dealt.

the problem is for the american people and our democracy, the rules are all wrong. if we didn't know if before, we know it now. you knew it, dylan. the supreme court got it completely wrong in citizens united. they unleashed something that is taking a completely out of our control. i mean, the idea that several candidates can remain in a presidential race when the super pacs are spending more than the candidates are able to spend or to raise is really outrageous. it distorts politics. the difference between what the president announces is that those are all disclosed. these donors don't have to be disclosed. one of the donors to one of the super pacs, as ken pointed out, says i don't want to tell you how much i'm spending or how much i plan to spend. that's how crazy it is. >> it is fully crazy. a friend of mine used to refer to the experience as being a rat stuffed in a coffee can running

around and around with this thing. ken, do you agree? is there any merit to her assertion that the democrats are in some way slightly less tainted by the evil soil of the super pac because of some transparency? or is that her point of view, but i'm interested in yours. >> i think there's slightly less far along in terms of raising money for super pacs, but not because they are not trying. they are trying. and after a 2010 election cycle, which president obama and key democrats, looked down on and tried to tamp down outside spending by super pacs and outside groups registered under the irs code, they are now fully embracing it. the president himself has dialled back his opposition and his allies are out there beating the bushes among big donors to tri try to raise the money. now the democratic big donors

are not responding quite as much. there are a number of reasons for that. including that president obama did discourage this type of giving in 2008 and 2010 as well as the fact that in 2004, the last time we saw this really concerted outside spending effort, democrats put çupwardsf $200 million into 527 groups, the precursor that supported john kerry and lost. they have a bad taste in their mouth. >> congresswoman, last question to you. what do the american people have to do? what do i have to do? what do you and ken and everybody else who cares about this have to do to make the issue of money distorting our politics part of this year's presidential election? we have yet to see it come up at the debates. we continue to watch debates that make us feel like we're watching something from 1994 than 2012. what do we have to do to get the issue of money corrupting the

presidential election? >> i think at a minimum, we have to demand that all of these donors, whether they are in super pacs or whether they are in our regular campaigns, have to be disclosing. the american public is entitled to know who is funding the campaigns. but we have to be bold. i know you agreed with that, dylan. i called for a constitutional amendment to say congress should regulate what spending goes on in campaigns. others have said get rid of the corporate personhood. others have said we have to reform the entire system. get the dirty money out of politics. we'll play the game with the rules we've got. the problem is that the rules are wrong and have to be changed. the only way to do that is for the thousands and thousands, millions of people who actually agree with us, they agree with us that this system is flawed. let's stand up and take our democracy back. let's stand up and take our elections back. >> i agree. thank you, ken. great job identifying some names

in the name of transpara(v that's the first step. congresswoman edwards, it's always a pleasure. thank you. to reiterate, there are 311 million americans. if we can get it together, i can't imagine we can't knock it down. coming up, we just talked about the big ad spending. there's a whole other side of this that rarely gets talked about. the companies cashing in on the political spending. our specialists giving us an inside look at where investors are putting their money to try to pick up all that super pac money that's getting spent in our economy. plus the mysterious hit on an iranian nuclear skieniscient. we don't know who is to blame. and the video that captures

the inner workings of my brain. at least when it comes to job creation. lactaid milk is easy to digest. it's real milk full of calcium and vitamin d. and tastes simply delicious. for those of us with lactose intolerance... lactaid® milk. the original 100% lactose-free milk. whee wheeeeeeeeeeeee! wheeeeeeeeeeee! whee whee wheeeeeeeeeeee-he-he-heeeeee! whee whee wheeeeeeeeeeee! pure adrenaline. whee whee wheeeeeeeeeeee! everything you love about geico, now mobile. download the new geico app today. whee wheeeeeeeeeeee-he-he-heeeeee!

2012 coverage. today the obama team is asking for your bid. watch. >> the president is doing all he can to get on the trail and raise support for this campaign, but he has a day job. his schedule doesn't allow him to do much fundraising. >> yes. times are tough. the obama team was only able to raise $68 million in the past three months. i want to bring in our thursday mega panel. mike williams, a congressional

candidate who bowed out because he was being outbid. also jimmy williams, a former bidder who has joined the crusade to end this auction of american power. and the only person allowedç o this panel whose last name is not williams, susan del percio. i want to pick up a little bit where we left off with the last conversation, which is right now, there's a narrative that is developing that is playing out. but at the end of the day, susan, are the democrats -- is there a difference between the two parties when it comes to these techniques? >> absolutely not. none. if you want to look back at the midterm elections, that's a perfect example. you want to look at the callback from wisconsin? another example. everyone is going to pile in on this. the democrats aren't going to be left behind. the only thing that is

concerning is they are not raising the money they want to. they have yet to see what the republicans are going to be able to raise once they have a candidate. >> you know better than anybody, mike, if you don't participate in the auction, you're guaranteed to lose. >> you have to. it's the rules to play by. the president talked about public financing. he was going to participate in the system. as soon as he realized he had the upper hand in fundraising money, he said we're not going to do that. and mccain screamed that. you can talk about being noble. >> he had a target of raising a billion dollars after the day he was elected. >> i want to explore this. some folks say you have to overturn citizens united. there are other folks like you and myself who say, no. you have to up the ante. because you're sayingç i'm in

favor of nonprofit money. i'm in favor of rich guys spending their money. i just have an issue with corporations, which is lacking in integrity on a few levels. do you think folks that are just pushing against citizens united and don't want to do the hard work of realizing that that leaves the pipeline from the nra and the unions and all the nonprofits and for that matter all the mike bloombergs of the world, they have a free run. do folks understood that? >> it's almost like you -- let's say we returned citizens united. the congress passes some kind of reform that says anybody can spend as much as they want, they just have to fully disclose it. i'm sure it's still a government-bought auction. if you don't go all the way, i like to go all the way here. and that is publically financed

campaigns. i said it before. i'm going to say it again. the $25 donation from the grandmother in dubuque has the same amount of pro quo, the same i need something and i demand something from you as $25 million from the coke brothers. or from a labor union or nonfor profit. you don't want to get rid of some of the cancer when you have cancer. you want to get rid of all of the cancer. >> well said. let's move on. let us do international espionage assassination and nuclear scientists. turning to iran, where the killing of a nuclear scientist there is ratcheting up tensions between the united statesç and that country. whatever that may mean, the country is calling on the u.n., iran is calling on the u.n. to condemn the murder of one of their top nuclear scientists blaming it on foreign agents, specifically agents of the united states and israel.

kind of makes sense. the iranian nuclear scientist died wednesday when assassins on motorbikes stuck a magnetic bomb to the man's car. the u.s. denied any involvement in the attack. this is one of those that i imagine everybody will deny forever, but at the same time, it's hard anybody having -- >> you might think iran did it themselves. the first thing they called for is assassinating leaders. that's what they are looking for. they are having this fight. i say that half, but that's why condemning people to death in crimes in their country, the actions in the street. all of these things is about seeing how far they can push the envelope. what are we going to do? >> we have a bigger problem here. >> what is it? >> the biggest problem is we

have russia and china. china, who we have a free-trade agreement. they are sitting there and are saying under no a the u.n., will we allow anymore sanctions or resolutions that will penalize iran. they are building a nuclear bomb and the russians and chinese want them at the table.ç are you kidding me? what are we doing about it? zero. >> you are saying whispering is not a problem? >> jimmy williams, he's on remote any way. >> but china has its deal with iran. they are getting too much of their oil from them. you have what's going on for the u.n. how far are they going to push it? whether it's america or the west. >> last word.

>> you have the u.s. putting sanctions on companies that do business in iran. you have the europeans take unprecedented steps. in europe, that's a step forward. talking is hopefully the prerequisite here. but much more having spent ten years in london, much more forward about this. the chinese get something and the russians also stand to lose no matter what. everyone says they don't want a nuclear iran. but they also lose relationships in the region. they take a step backwards. they are playing a power game too. so it's how do you maneuver all these pieces? everyone is itching right now. the israelis are concerned. we're concerned. and the iranians are pushing the status quo further and further. >> what if we went to iran and said if iran gets rid of their nukes, we'll get rid of ours. >> no one would believe them. why would you?

>> we'll leave it at that. the panel stays. it's the glasses talking. ace media analysts and a friend of mine from the halls of the m financial universe, anthony declemente. you can rest assured that includes your media conglomerate. shazi: seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with farmers that grow our sweet potatoes and merchants that sell our product. vo: get the card built for business spending. call 1-800-now-open to find out how the gold card can serve your business.

i have a cold. and i took nyquil but i'm still stubbed up.

[ male announcer ] sorry, buddy. truth is, nyquil doesn't un-stuff your nose. what? [ male announcer ] it doesn't have a decongestant. really? [ male announcer ] you need a more complete cold formula, like alka-seltzer plus liquid gels. it's specially formulated to fight your worst cold symptoms, plus relieve your stuffy nose. [ deep breath ] thank you! [ male announcer ] you're welcome. that's the cold truth! [ male announcer ] and to fight your allergy symptoms fast, try new alka-seltzer plus allergy.

for all the indictments available, it's not just they swimming in money during this election year. the media gets flood with all that cash. the candidates and the superç pacs have to buy all that speech and all those negative ads. and cbs in particular, which owns a slew of local stations, as well as is expected to see a 10% bump in ad revenue because of the super pacs and all the

spending going on in the presidential election. news corps which owns fox and disney are both projected to see an increase. and they are not alone. nbc universal, including this very network, are expected to bring in $9 billion. in total, that's a 13% increase on the broadcast side. 6% in the cable. the presidential election really the bid piece of meat in the middle of the room. media analyst anthony diclemente. it's a pleasure to see you. it's been too much. how are you? >> it's been too long. thanks for having me back. how have you been? >> i've been fantastic. i blew out my right eyeball, so i have glasses, but other than that i'm fantastic. walk us through. we talk about the political spending. who is getting it? >> so the way to think about it is that these dollars are placed locally. so the tv stations get an

outsized portion of those dollars. so you have to look at the biggest tv groups. it's cbs and fox, who is owned by news corps. and because of the supreme court ruling in 2010 that made these donations unlimited, both for individuals and corporations, we're estimating this is going to be a record year across the board in terms of local tv station dollarsç placed. and i actually think if you look at what our estimates are, we may be conservative, that's a growth of 15-20%. it's up 45-50% off the 2008 election cycle. really big dollars. >> put those big dollars in context and i'll release the mega panel on you. relative to the ads spent on the

super bowl or on the olympics or the oscars, how does a presidential election stack up? >> it's right there. i mean it's bigger than those events, certainly. and, you know, the way i frame it, the way i look at it is in the u.s., you have $175 billion of advertising spent. for political to be $3 or going higher, what we're seeing is political as a percentage of the u.s. ads spent is increasing overtime. because of regulatory loose restrictions and regulations, that political spent is increasing as a percentage of the pie. there's no question about it. that's kwiend of how i think about it. >> we think typically see all these debates happening, whether it was in 2008 or now with the republicans. and we see more and more cable stations, but some of the

networks, want iing to hold the debates. are they looking for the got cha moments to stir this it up so we see more negative advertising? they seem to have a big part of this and maybe they want to keep certain stories alive and force ads on it. >> i'd like to stickútf observation without judgment for the purposes of this talk. i would just come back to the fact that most of the dollars are placed locally. it's true, the media conglomerates also only the cable networks, but in reality, the super pacs and individuals are not actually placing dollars on the national cable tv networks. dylan knows this better than anybody, the networks are trying to win ratings. the higher the rating, that has a direct correlation to advertising and growth and cash ads in the scatter market. so i don't know if you want to call it a got-cha moment. but there's a value to attention in the media world. that's going to drive every topic. politics notwithstanding. so, yes, in a way to the answer

to your question. >> anthony, you came around. you almost talked yourself into answering the question. >> question and observation. it seems you hit on something critical, which was the lack of regulation is why the cost keeps going up. we were talking earlier about regulating campaign finance. that's a critical component. that's why it costs $3 million to run for congress in connecticut or more in california or new york. the media market. couldn't we cut a lot of the spending if you regulate it better? >> i have to tell you, what strikes me is the dollars involved, and i heard you talking about this prior to this piece, has come from individuals. so if you look at the super pac donations that have been talked about in the press for romney and gingrich, they have come from individuals. i have to say, i'm actually surprised the dollars haven't been bigger for corporations. because there is not a limit on those dollars to come from corporations. youç mentioned $3 million.

that's a lot of money to a lot of people. when you put that in context of corporate profits, the numbers could legally go much higher than that. so personally, i'm surprised that hasn't happened. >> don't they get charged a higher rate? if you're a pac, you get charge ed a higher rate than a local candidate looking to spend money on a cable channel. the rates are significantly different. >> the dollars are coming from the pacs and not the individual campaigns? so there is a mechanism that gives political ads priority in terms of volume and inventory. the price of that is hard to analyze and hard to figure out. i understand your question. but it's not easy to get to. >> jimmy. >> if the amount is $2.6 billion that we're going to spend is going to profit off of, what percentage -- let's say we took it away. let's say you had

federally-financed elections. so the number you could spend on tv would be a smaller number. but set that aside. so the $2.6 billion, collectively over the four major networks, what percentage of total profit is this $2.6 billion? is it a drop in the bucket or is it a majority of how these companies make their money? >> it's not a majority by any mea means. i'll go back to it's probably $2.6 billion out of $175 billion in u.s. advertising. if you were to isolate the tv station business, those dollars are a higher margin. they drop to the bottom line. but we're talking aboutok impa in the low to mid-single-digit range. so even for the local broadcast group, you mentioned the word majority. it's not anywhere close. from an investor perspective, which is the world i'm coming from, the question is do

shareholders get paid for those incremental dollars? or do investors look at it a one-time every two year event? another way to put it is the difference in ad growth that political ads or subtracts is 1% or 2% of growth in the entire market. >> which is interesting because there's a lot of citizens that suggest the media would never get on board with get money out and all the rest of this. but the fact of the matter is that the variance in the business line to kom cast is very small relative to the way they make money. fair? >> yeah. i think one other way to look at it is what's driving the value of the media conglomerates is the cable tv business. a lot of the reason for that is affiliate fees. as an analyst, you can see how

the value has shifted away from the traditional broadcast stations and more towards the cable networks. so that affiliate fee is not affected by political advertising. what's driving the value of the stocks, i think, social securit majority. >> so listen. we know that a lot of money is going to get spent this year. you walked us through the ritual. as a hedge onç my not being abl to pass an amendment to get money out of politics, should we be purchasing cbs stock? [ laughter ] >> you don't have to answer that question. >> sure. no. it's a bigger discussion on the stocks. there are clearly beneficiaries. cbs is one of the biggest. >> anthony, it's a delight to have you back in my life talking about media stocks. anthony diclemente. he was one of the smartest.

you're not in the book. you're safe. anthony diclemente. the panel takes off. we'll talk sooner than later. coming up here, we have the people in this country. we have the money. we certainly have the problems. we're gearing up for the 30 million jobs tour. how do we mix them together? more after this. what's the matter?

uh, trouble with a car insurance claim. ah, claim trouble. [ dennis ] you should just switch to allstate, and get their new claim satisfaction guarantee. hey, he's right man. [ dennis ] only allstate puts their money where their mouth is. yup. [ dennis ] claim service so good, it's guaranteed. [ foreman ] so i can always count on them. unlike randy over there. that's one dumb dude. ♪ the new claim satisfaction guarantee. dollar for dollar, nobody protects you like allstate.

but for some of us with overactive bladder, our pipes just don't work as well as they should. sometimes, i worry my pipes might leak. but i learned there's something more i can do. now, i take care with vesicare. once-daily vesicare can help control your bladder muscle and is proven to treat overactive bladder with symptoms of frequent urges and leaks day and night. if you have certain stomach or glaucoma problems, or trouble emptying your bladder, do not take vesicare. vesicare may cause allergic reactions that may be serious. if you experience swelling of the face, lips, throat or tongue, stop taking vesicare and get emergency help. tell your doctor right away if you have severe abdominal pain, or become constipated for three or more days. vesicare may cause blurred vision, so use caution while driving or doing unsafe tasks. common side effects are dry mouth, constipation, and indigestion. so why wait ? ask your doctor today... ... about taking care with vesicare.

c'mon, michael! get in the game! [ male announcer ] don't have the hops for hoops with your buddies? lost your appetite for romance? and your mood is on its way down. you might not just be getting older. you might have a treatable condition called low testosterone or low t. millions of men, forty-five or older, may have low t. so talk to your doctor about low t. hey, michael! [ male announcer ] and step out of the shadows. hi! how are you? [ male announcer ] learn more at isitlowt.com. [ laughs ] hey! "greedy bastards" is finally out there. i want to thank everyone who encouraged me to write it. it's part of our overall campaign to participate in the efforts in this country to fix our country's problems.

if you watched our show and after you have read the book, you'll understand that we can indeed take our country to new heights together. 311 million of us right now, if we do it together and decide to do it. align our interests. the next leg of our campaign to do this begins next week as we hit the road on our 30 million jobs tour. take a look at the promo that msnbc debuted today. >> the big issue? jobs. america has the money. what we need to do is match people, ideas, and investments to create 30 million jobs to dig us out0o the hole we're in. and that's why we're taking the dylan ratigan show across america. highlighting solutions that can create jobs and get millions of us back to work. the dylan ratigan show's 30 million jobs tour. >> so we'll hit the road starting next week as we head to one of the cradles of innovation

for decades now. civil con valley. don't forget our efforts to get the 28th amendment passed and get money out of politics. that completes the campaign. during the depression, this land is your land and this land is my land, from california to the new york island, from the redwood forests, to the gulf stream waters, this land was made for you and me. and woody, we're coming to fix this land and fix it for all of us together. we'll be right back. what makes scottrade your smartphone's most powerful trading app ? total access - to everything. from idea to research to trade. including financials, indicators

and real-time streaming quotes. whether you check your investments every day or every minute, our app can take them from thought to trade. at scottrade, seven-dollar trades are just the start. try our powerful mobile app. it's another reason more investors are saying... i'm with scottrade. you walk into a conventional mattress store, it's really not about you. they say, "well, if you want a firm bed you can lie on one of those. we provide the exact individualization that your body needs. it's really shaping to my body. once they get our bed, they're like, "why didn't i do this sooner?" during the final days of our year-end closeout event, save up to $800 on selected 2011 bed sets. plus, free shipping on all beds. only at the sleep number store, where queen bed sets now start at just $899.

try bayer advanced aspirin. it's not the bayer aspirin you know. it's different. first, it's been re-engineered with micro-particles. second, it enters the bloodstream fast, and rushes relief to the site of your tough pain. the best part? it's proven to relieve pain twice as fast as before. bayer advanced aspirin. test how fast it works for you. love it, or get your money back. ♪ [ gong ] strawberry banana! [ male announcer ] for a smoothie with real fruit

plus veggie nutrition new v8 v-fusion smoothie. could've had a v8. a new report shows americans are still optimistic about our future. we should be. not surprisingly, the richest are the most positive. but our next guest make ascii point. that our happiness is not about the money, but the people around us. including, our leaders. if that's the case, washington has a tremendous amount of work to do to build a little trust. with us now is dan butner. author of ç"thrive." he conducted a study with a team of folks to find the happiest places on earth. they measured happy nations and happy individuals. kind of two different things to measure. it's a real pleasure to welcome you to the program. let's start with national

happiness. how did you measure it? >> we worked with three huge data bases to find the happiest region or country on the four continents. when you look at the data points and do the correlations, what sorts of characteristics travel around with the happiest nations, you find that number one, gdp is a pretty weak predictor of happiness. at least for poor countries. what correlates most strongly to happiness is trust, tolerance, short ladder between the richest and poorest, and how well a nation is set up to nudge people into socializing. >> you meaning like in rome where they have those places where you can hang out and have pete ta? >> that's the right idea. in my book, i premier the happiest place in america.

mission plaza used to be a parking lot in the 1970s. they turned it into a huge social center. they widened sidewalks to accommodate caves. they greated a green belt around the city to force the population to socialize. the happiest americans socialize about six hours a day. >> wow. >> that's not facebook. it's what we are doing now. >> so the town squareç is the y to our future for national happiness? >> we evolve with other humans. whatever policies to nudge us out of the rural areas and get us interacted. >> let's say a guy was in his apartment working on a book all year. >> he was probably happy to get out. >> i'll ask him. so we talk about national happiness. individual happiness is a different thing. it's about structure there.

tolerance and trust. what about individuals? >> so there's motivation, there's positive psychology. those are good ideas, but they don't tend to last. at the end of the day, it's setting up your surroundings. if happiness were a cake recipe, have the right job, marry the right spouse, having enough money, the most important ingredient in that recipe is where you live. so if you are unhappy, the most important thing you can do is move to a happier place. another really important thing is sleeping. if you're sleeping less than six hours a day, you're probably about 30% louisiana less happy than you would be if you got more. >> so it's interesting because people say if you move, it's not going to solve your problems. you just said it will solve your problems. >> you take on a scale of one to ten, the people that report.

if you move them to copenhagen, within a year's time reporting the level of happiness about an 8. if you're unhappy living in the southeast or living in the city, move to another city. if you can't moveç to another city, move to the part of the city which is most predictive of happiness. >> now let us get to the billion-dollar question. how have you defined happiness, which is fundamentally something else people describe differently than the next? >> that's the biggest breakthrough in the science of happiness. typically, the way happiness was measured, they'd ask you on a scale of 1 to 10, how happy are you? >> 10. >> a new book out. >> the 49ers are looking good. >> my mom is proud of me. but the problem is you probably only remember 3% of your past. if i asked what you had for

lunch? >> i have no idea. >> the new way of measuring happiness is how you experience your day moment to moment. and that depend on you remembering what you did in the last 24 hours. there's only about a .5 correlation between the two. while a billionaire will tell you he's happier than a millionaire, a billionaire actually doesn't experience his life any better than a millionaire. in fact, that's where the $75,000 a year comes in. >> explain that a bit. folks have this belief, certainly in america, that money equals happiness. really money equals do you calcn a whole group of people. a varying of income ranges. they sum up their happiness over the day. they find out thatç those peop

making about $40,000 to $75,000 tend to be the happiest on an experience. how they experience their life. but as i said before, as you remember your life, the richer you are, the happier you're going to say you are, but that's only because your memory is flawed. >> so if you track in realtime, the discreet data of the 21st century, i could do this sort of thing. if i track it right now, people between $40,000 to $75,000 a year tend to have the highest average. >> but on moment by moment? >> but in retrospect, people with more money say they are happier because their brains are screwed pup. not because they have money, but because everybody's brain is screwed up? >> not really a bad memory, you just remember 3% of your past. it's really important. when it comes to how you

experience, you should cut off on $75,000 and focus on things more important. socializing, volunteering. >> interesting stuff. it's an absolute privilege to meet you. the best thing about my job is i get to learn every day and in public. it's a real e pleasure. thank you. >> i was thrilled. >> stay with me for a second. the book is "thrive." dan boouter in, best-selling author. check it out. congratulations, dan. coming up on "hardball," the bain of of mitt's political existence. chris breaking it down. but first, candidates and capitalism.ç . we have the week in cheat with jeff price. [ woman ] my boyfriend and i were going on vacation, so i used my citi thank you card to pick up some accessories. a new belt. some nylons. and what girl wouldn't need new shoes?

we talked about getting a diamond. but with all the thank you points i've been earning... ♪ ...i flew us to the rock i really had in mind. ♪ [ male announcer ] the citi thank you card. earn points you can use for travel on any airline, with no blackout dates.

diarrhea, gas or bloating? get ahead of it! one phillips' colon health probiotic cap a day helps defend against digestive issues with three strains of good bacteria. hit me! [ female announcer ] live the regular life. phillips'.

time for a little cheat chat. up first, mitt romney is getting beaten up on. to me, you think this is a good thing. >> he's considered the corporate candidate. i think that's great. but we tried compassionate conservative with george bush. we tried common sense with sarah palin. now corporate conservative. it's what america needs at the moment. our country was founded on the corporate ideals of avoiding taxes, unfair trade, and exploiting overseas labor markets. why don't we bring that back? who better to do it -- to bring back that motive than the country needs than mitt.

he spear headed the lempverage. that's what wh you go into debt to get a company to turn it around. >> the interesting thing is in doing that, he's taking loans from the executives that currently run the obama economic team. my favorite part is you look at jack lou, people are piling on mitt romney. >> there's no bad choice. it's all wonderful. all the corporate people in the country like exxon mobile. >> new figures showing it's harder and harder to move up the ladder in america. now below that of england and france. we like to make fun of france for these things, and now it's easier to get ahead in france. >> that's fine.

they helps my message about cheating. we don't need the european soci socialism. this is america. you get ahead by lifting yourself up on your father's boot straps. i just think this is why we cheat. there's this myth that the success of the 1% is getting the 99% to think they are the 1%. to think overnight you're going to be a millionaire. that's not what happens. but we're obsessed by money and material things and happiness. >> what did you think of the previous guest? >> i thought he was crazy. money does buy happiness. what do we see? we see tv shows like mtv cribs. we see e little kids wearing t-shirts that say show me the money. that's our motivation. it's money. we can't get rich so we have to

cheat. >> it seems like a problem. we'll talk about it off air. beyonce. in the news, if you will, for really just using her money to take over a hospital to have a baby. what's the big deal about that? >> i'm a new father, as i mentioned. if i were in that hospital and because of this i would be really mad if because of security i could not get jay-z's autograph. you don't need health care if you can buy a hospital. there's coach class, first class, and people riding on spaceships. now that they are using this e+antage to their daughter. she was born into this opportunity. now she already has a billboard hit. she's accomplished more than we will and it's derivative. i want to give him a demo of