got joe the plumber. the next time you see me, oddly compelling creepy crime. we call this diversity. have a great night. >> more republicans are trying to push newt gingrich out of the race and joe the plumber is in the race for the house of representatives and will join me as will his opponent, congresswoman marcie captor. >> since i took office, america's dependence on foreign oil has gone down every single year. >> the white house is relying on a new mini documentary. >> 17 minutes of a mini documentary. >> to highlight the administration's accomplishments. >> they asked where to begin. which urgent need would he put first. >> the president has a vision about how to move the country forward. >> president obama seems to believe he is on check by the constitution.

>> he wants every american to go to college. what a snob. >> we want to run a positive campaign. >> hoary ran out of ideas. >> he's not a really good speaker. >> john mccain lost 19 states on the way to the nomination. >> the numbers are going down. >> is the mccain example one romney people want to talk about? >> we have a way of forgetting about the last two or years. >> sarah palin of the great state of alaska. >> how do you like the idea that julian moore will be playing you? >> they are calling it a work of historical fiction. you stand by the film and make it accurate and truthful. >> the difference between the hockey mom and a pit bull? lipstick. >> she is a good actress. >> this is sarah. >> i think i will great me teeth and bear whatever comes what may with that movie.

>> the pressure is building on newt gingrich to dropout of the race for the nomination. >> the pressure is building on newt gingrich to dropout of the race for the nomination. conservative leader gary bauer who was the most extreme right winger in the republican primary field in 2000. he said a poll of 200,000 activists shows the vast majority are uniting behind candidate and that's rick santorum. having run myself they felt it can be when you are in the arena and step aside. they made it clear that there is a strong conservative majority in the primaries, but that vote is divided.

rick santorum in alabama is asking voters to knock newt gingrich out of the race. >> if you go out and deliver a conservative victory for us on tuesday, this race will become a two-person race and when it becomes a two-person race for the republican nomination, the conservative will win that nomination. when a conservative wins the nomination, he will defeat barack obama in the general election. >> a poll of likely alabama primary voters conducted before super tuesday and not including ron paul shows rick santorum leading in alabama with 23%. four points ahead of mitt romney's 19% and newt gingrich is third with 14%. joining me now is alex wagner from msnbc's now and chris hayes, the host of msnbc's up with chris hayes. and the latest nonevent in

campaign news is that the governor, the republican governor of mississippi, phil bryant, i just found out what his name was now is endorsing willard m romney. pack in one more establishment endorsement and that ought to put him over the top. >> no way. no way. i think it calls for him to get out are ludicrous. >> the calls for gingrich to get out? >> the calls for gingrich and the calls for -- >> what is calling for santorum to get out. that's right. >> they are making a case it's all about mitt romney. >> ron paul is the only one who is happy with everybody just staying where they are. >> ron paul will -- >> not ever stop running. look, why not let this thing play out. if you are a conservative voter and not particularly happy, mitt romney is kind of getting with

the emphasis on kind of getting to be a better candidate as the time goes on. they will rewire software, but i think he could come out at the end of the next two weeks as a stronger candidate. that is good for the party. no way is rick santorum getting out. for newt gingrich, it's all about ego. all about how much money he can call for. >> before we hear from the political strategist chris hayes, we will hear from rush limbaugh who seems to be leaning towards santorum on the who should stay in and get out. let's listen to what rush said today about santorum. >> obviously the american people want a leader they can trust and who will carry their message. fear and anger, whatever, all the way to november. now, if you watch the debates, it's pretty clear that santorum appears to know romney care pretty well.

understands the intricacies. he is out telling people that romney carries a liability. if romney doesn't findtion of conservatives he will take him to the nomination. convention. what have you. what santorum is learning is that he's got a theme now. simple. all these got to do. not a multifacetted message, but one or two things. one is freedom and obama care. it's resonating. >> santorum seems to have discovered something we reported on the show. romney has been lying about never having been in favor of a federal individual mandate in health care. he was and we have the videotape. santorum is on to that. >> i think that santorum has been attacking consistently romney care for the duration. can i say one thing about this rush limbaugh quote?

i was reading it and he said who will carry the message, fear, anger all the way to november, that's what he was saying the republican message is. he is saying they need someone to carry -- rush limbaugh said they need someone to carry the message of fear and anger. that is on message and gets the problem that romney has. he is incapable of connecting viscerally with the message of fear and anger that rush limbaugh and the conservative base of feeling and want to see reflected in their candidate. when you look at how angry rick santorum gets not just when he talks about barack obama but romney or satan or birth control, that's a guy who can reflect fear and anger. >> i don't agree that he has been hitting mitt romney that hard. people unearthed the footage from a program called "meet the press" on a channel called abc and another called cbs. finally there numerous articles written. romney was basically going to

get a free pass on something that is to the republican party at this point. supporting the bones of obama care in his own home state. >> any time he forced to explain it, he doesn't have an explanation. >> he has a simple technique to lie and say i wasn't in favor of it outside of massachusetts. your point about rush coming out with the it's about fear and anger, joe biden said something today, i never have seen a time in my lifetime when republicans haven't tried to hide the ball. that's what you expect them to do. when they said they were compassionate conservatives and we care about health care, they are not hiding the ball anymore at all. this is going to be the darkest choice the american public will make in a long time. i have been rooting for the santorum candidacy because i want to see a stark choice. i want to see hard core republican conservatism on a debate stage against president obama. is santorum and the process

pushing romney into adopting hard core conservative positions anyway so he will have to deal with them. she on the debate. >> this is the shifting of the magnetic polls. romney said he will veto the dream act and the hatred being spewed because he is alien etting the social conterve tichl. the fiscal policy is almost draconian and increases the budget by millions or trillions. this is having an effect on the romney candidacy. he will get to the general and will be able to pivot and everyone will forget about that. i have faith that that's not true. >> romney avoided taking a shot at rush limbaugh when it was easy to do. he hasn't gotten gratitude from rush.

let's listen about what happens to the republican nominee if this process continues. >> the longer this goes on, the longer obama can't attack our nominee because we don't have one. you heard him salivating over what they have waiting for romney. the longer obama is delayed with the media from attacking the better. i also happen to agree with the notion that the longer this thing goes on and the longer it takes for the realization to sink in that conservatism is what will be the deciding factor whether we win or lose. that's good too. >> conservatism is the deciding factor is not an argument for romney. >> not at all. i think what's fascinating, it's interesting to see rush spin this. this is good for the party to go on. i think a lot of people have been trying to think about this

in 2008. there was a lot of worrying and concern that the duration would be in the party. it's important to zero in. someone can offer you two amazing meals and you can't choose between them because they are both so delicious or two piles of dog food, neither of which you want to chow down on. it looks to the outsider who is not seeing them identical. they cannot choose. we are clearly -- >> dog foot and cat food. >> we are dealing with that situation. there is an institutional identity crisis and it's unclear that that is going to produce a strong out come.

>> our time of standing pat and protecting narrow interest and putting off unpleasant decisions, that time has surely passed. >> entire national security apparatus was in that room and now we had to make a decision. go or not go. >> as he walked out of the room, he is all alone. this is his decision. nobody is standing there with him. >> if it feels like academy award stuff, it is. the academy award winning directionor put that together. that's what you get to do if republicans are screaming and yelling at each other. >> you know as well, the film is an incredibly powerful media. it's amazing how powerful. >> a little music.

>> a little music. >> tom hanks. >> and the soft lighting. >> it's not just that. the "new york times" has a cover story talking about the sort of back cave of digital and social networking analysis that team obama is doing. facebook logs and behavioral patterns. some of this is a violation of privacy. >> there is nothing false there. this is the real drama he faced. >> i think one of the challenges they faced throughout the duration for his term is the fact that it sounds at a certain point tin-eared to keep talking about how bad things were and could have been, but it is the fact of the matter. the strongest thing they did in terms of the emergency management of the country at a moment of peril was to avoid the worst possible eventuality. that's clearly something that is a difficult thing to sell, but they are finding ways to sell that. >> the vocabulary of documentary allows you to do that. it's past tense. >> and it takes on a tone with

tom hanks and the music. >> it's much easier to make that case when it looks like things are better now. that has been the condition. the underlying condition that has been hard for them to make in the economic case. the actual you are better off now and you know people who are reentering the labor force, that's been the harder thing to do. now that that's there, you can go back and hammer home more on that. >> thank you both for joining me tonight. coming up, joe the plumber is running for the house seat of democratic congresswoman marcie captor and they'll join me next. the new hbo movie game change reveals that the woman who took over sarah palin's campaign decided in the end she could not vote for her own candidate. nicole wallace joins me. the man who made coney 2012, the documentary seen by more people on you tube than the highest rated american television shows. jason russell will be my guest. to mak

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to have nine 2012 iihs top safety picks. so we're celebrating with our "safety in numbers" event. that's the power of german engineering. right now lease the 2012 passat for $219 a month. >> i need your help to get them to adopt the 9-9-9 plan. i'm happy that one of the people running for the united states congress in the state of ohio in a very challenging district has

adopted 9-9-9 and i am endorsing his candidacy. my friend, joe the plumber. stand up, joe! >> joe the plumber, herman cain's man in ohio is one step closer to the united states congress. known on the ballot as samuel j won the republican primary for the house seat representing ohio's ninth congressional district and will challenge democratic marcie captor who beat dennis kucinich. the democratic incumbents found themselves running against each other after redistricting. joining me now is samuel joe, the republican nominee for u.s. congress in ohio's ninth district. welcome back to the show. how does it feel to be a nominee?

>> thanks for having me. i appreciate it and it's an honor. i really do. >> you got the herman cain endorsement that pushed you over the top and you endorsed his 9-9-9 plan. how do you think the 9-9-9 plan will work for your constituents? >> you know, i think it will work out great, but the focus here is just to get people excited about actually doing comprehensive tax reform. what it comes down to and herman cain is well aware of this is we have to get the people excited in the state of ohio in the ninth district to force the issue. we need the american people to get behind it to force the issue and is it going to be the 9-9-9 fan? the bottom line, we need tax reform in the same country.

the average family income is $43,000 a year. it works out to a large increase. you have a 9% sales tax that they suddenly have to pay that they didn't have to pay before a federal sales tax. if you run the math on this, joe, and see this impact is actually not what you thought, you also completely defund the social security trust funds and the medicare trust funds because it eliminates all the funning that goes into social security and medicare. that will hurt those programs. if you run the math, will you abandon the 9-9-9 plan? >> mr. o'donnell, it sound like fear mongering.

>> no, it's serious. joe, i used to work on the tax committee. these things are serious. >> mr. o'donnell, what it comes down to is getting tax reform going further. you said yourself last time when i was on here the tax code we have is very ridiculously intrusive and highly complicated. i talked about your experts and their experts. we need the tax reform and we tear each other down all day without talking about where the issues are. we want the key to process terity is tax reform and not tax subsidies. we have to stop banded aing the problem and making headway into solving the problems. that's why i'm running. because regulations brought the economy down to its knees while the government did nothing. >> herman cain never made it to the nominee stage. you have. i think you will find we can

move on now, but you will find the details of 9-9-9 will be very, very difficult for to you deal with. you have to run the math and see how it works out for rich people. for really rich people, 9-9-9 is fantastic. i don't think that's what you are running to represent there. i want to move to grover norquist's pledge to never raise taxes in any form. you have signed that pledge. are you aware that there republicans now in the house who are abandoning that pledge saying it's absolutely absurd and ridiculous in the current economic climate. >> that's unfortunate that republican who is signed the pledge and said this is my conviction and i will stick to this and make the federal government work for the american people, it's unfortunate that their words are smoke in the wind. we cannot abandon or raise taxes, mr. o'donnell. that gets the federal government more latitude to be more

intrusive in the private market. we have to make a stand and make it stand now. otherwise federal governments will run all over the american people and it doesn't matter if you are republican or democrat. it will kill the economy and we can't have it. >> joe, like grover norquist, you are a posed to closing any of the giant corporate tax loopholes in the tax code or any of the personal income tax loopholes because that's what the pledge does. that's why other republicans say it's ridiculous. >> no, no. i'm tax reform. that's what i'm running on. the tax code we have is ridiculous and we need to get rid of it. both republicans and democrats carved out loopholes for their buddies and friends. they feed individuals and groups. but the rest of the country is not represented. the reason i'm running is their promises are worth pretty much what you wipe on cotton tail when you are done with the bathroom.

their promises are worth nothing. we need people that have to work all day. look at my hands. these are callused hands because i work for a living. i have to get results every day otherwise my family does not get fed. these politicians don't have to get results because we have not held them accountable. we have to make a stand and i'm going to do it. >> before we go, the auto bailout, a very big employer in the ohio ninth general motors and chrysler is there. chrysler will add 1100 jobs thanks to the auto bailout. you are opposed to the bailout. how can you run opposed to the auto bailout that saved the american auto industry and allowed general motors that they are back at number one. >> i'm glad you asked that because the federal government is the very government that brought about the downfall of the automobile industry. that's why we need tax reform and getting rid of the regulation.

they get out of the private market, this never would have happened. that's why it's important to get out of the private market and let the economy be driven by the consumers. me and you and federal government involved in the private markets are a no win situation. >> no the plumber, thank you very much for joining me tonight, joe. >> thanks, mr. o'donnell. >> joining me now is marcie captor who is running for her 16th term in the united states congress representing the ninth district in ohio. i don't think you expected to be running against joe the plumber, but here you are. he opposed the auto bailout which i can't imagine them trying to go forward in that district after opposing that. >> i can't believe it myself. of course he doesn't live in the district and perhaps doesn't understand what comprises the district. for the first time, the automotive industry is hiring people off the street.

chrysler, gm and fort, who would have thought before the efforts of president obama and the democrats in congress that provided the majority of votes to push it over the finish line that general motors would leave auto companies in sales. if you come to the ninth district, you will see freight trains and steel coils rolling through the region heading to automotive plants to be finished into parts for cars. you see unemployment going down and people going back to work at middle class jobs. that's something i fight for any day. i am proud to represent the companies and the very hardworking citizens who work in them. >> seems to me that the two big issues starting off in the campaign are the democrats saving and this democratic president saving the automobile industry opposed by republicans and opposed by your opponent. and now, joe's embrace of 9-9-9. a plan that has been abandoned

in the republican campaign and whenever you run the math on it, it hurts anyone but the super rich and has a complexity level that i don't think joe quite realizes. what would you say to constituents in toledo about how 9-9-9 would affect them? >> first of all, i think 9-9-9 would not encourage investment in the usa, but out sourcing. we have to have a tax code to make goods in america and grow goods in america and ship them elsewhere. i think that the bill that the proposal that you are talking about would increase taxes on the middle class. we have been trying to relieve that tax burden and also on the working class and poor. i think that's where we need to increase consumer spending. they said marcie, bring me customers. they need people who are earning money and buy goods to move the economy forward.

what he is talking about is a further damper on job creation and on consumer spending. we need to relieve the burden on working people in order that they can reassume a little class way of life again. i are not going to do that by increasing the tax burden on them or taking away the social security and the medicare or the pennings. >> we discovered as soon as you asked two questions about 9-9-9, he would say i don't know, we haven't thought about that implication. when you try to go to this thing that joe and herman cain think is simplification, your only goal is make it sound simpler. they don't realize all of the complexities they are introducing into it. it just shocks me that a candidate would take a discredited loser candidate's idea from a presidential campaign and throw it into a congressional campaign.

>> i'm surprised he brought him to our area. he didn't, another republican member of congress brought him to our area for a big dinner and he happened to attend that event. that candidate did not make it through. he had quite a few issues. there is explaining to be done there. >> you suddenly have one of the most fascinating congressional races in the country. thank you very much. >> we welcome everyone to northern ohio. >> we will be coming out to visit. thank you very much. >> coming up, the woman who prepped sarah palin for all of the big moments of her vice presidential campaign will explain why in the end even she could not bring herself to vote for her own candidate. later, the story behind that viral video that has been flooding twitter this week.

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the new hbo film version reveals more secrets including the dramatic revelation that the woman who was the key adviser to sarah palin decided in the end that even she could not vote for

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> we just talked about if she would back you on the positions if they conflicted with hers or if she was prepared for her to change. no policy questions. >> you guys didn't grill her because you wanted it to work. >> i was in charge of the fed, nicole. >> that's a scene from game change, the screen adaptation of the book. it premiers saturday night at 9:00 p.m. on hbo. joining me now the emmy-winning director of game change, one of the authors of the book that inspired the movie and senior adviser for the mccain-palin campaign. nicole wallace. we just saw sarah paulson playing you in that scene. i want to run nonstop nicole scenes from this movie.

it's the most amazing back stage story of what the palin campaign was. there was a scene of you confronting her on the phone after the interview. she wants to blame the press katie couric for that going badly and you said no, it's your fault. you didn't do your homework. >> i think that there is no guts and glory at the staff level to take away from this. what it is is a much bigger story about where politics transpires. in this murky gray area. so much of i know what you have to reduce for the one-hour program is what happened that day and the back and forth. the truth is the vast majority of campaigns on the democratic side and republican side take place in that sort of murky gray area where everyone is making compromises and doing their best and the best thing for me is it restores luster is john mccain's part and what obama set out to do and he was trying to win an election.

>> you and danny retained recount for hbo. a brilliant movie and danny actually did digging beyond that giant volume that john heilman handed him. the game change book and found material we don't see in the book. what was it like to try to find the characters that you wanted to lean on? nicole can say there large lessons in here, but what makes it work are the very, very strong interpersonal dramas and these particular characters and the fricks and the problems they ran into. what made you zero in on nicole and steve? >> i saw that interview steve did on 60 minute when is john and mark's book came out. i heard the man who was largely responsible for finding her and

convincing john mccain to put her on the ticket. i sort of wish i can go back and do it all over again. for a person who was clearly one of the strong almost coach-like campaign strategists, the managers like that to say something like that in public, that's incredible. i myself wanted to know what went into that decision. how it worked that they had to rush the vet so much. how it felt when she actually did deliver those great speeches and how it felt when it started getting a lot more complex. for me, it was about those rooms and i like the way nicole described the gray area when it's not clear what's the best way through something. that get to what i was really interested in. >> john, the book is entitled game change and the movie is entitled game change, but sarah palin was the single biggest attempt at a game changer in the

two years of that presidential campaign. as you watch the movie, you are reminded at what high speed this drama unfolded. she was selected with one minute to midnight to go before they had to have a vp nominee in place. she is thrown out on a stage and suddenly making a convention speech days after learning she was going to be the nominee. in the way this unfolds in the movie and the extra material that danny strong, the screen writer found for this movie, did you feel any sense of surprise? >> no. it's funny. in a lot of ways, there is so much of what went on, you are right. the fact in reality, some of the thing that is the film has to move things a little bit and get a little more space between things than they were in reality. one of the place where is that

had to happen was where the tutoring took place. a lot of the stuff that happened actually took place in st. paul though she was tutored throughout. this was an early session that took place while she was in the same hotel where she was being outfitted with new clothes and being prepared for her first meeting and being prepared for her convention speech as nicole recalls that sweep was crazier in reality. there was a way in which they couldn't try to represent it because nobody would have believed it. we tried to do that in the book. there were a few things as you point out that danny unearthed. one that you can ask nicole about is that she didn't vote in the election. that was a new thing to us. that surprised me. there were a couple of elements where she had substantive holes, lacks and deficiencies that added to the record we built in the book. most of all what surprised me was how incredibly richly rendered these actors were able to -- you put words on the page

and do the best you can in the book, but when you city with actors of this quality, it gives it a humanity and a nuance and fullness that is much more riveting and ves e visceral than you can get on the page. that struck me having seen the film three or four times. >> when we come back, we will hear from nicole wallace about her decision not to vote for sarah palin. oh! [ baby crying ] ♪ what started as a whisper ♪ every day, millions of people choose to do the right thing. ♪ slowly turned to a scream ♪ there's an insurance company that does that, too. liberty mutual insurance. responsibility. what's your policy? ♪ amen, omen

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i love it. i take the stuff everywhere. exactly. everyone's more energized, more alert. i've lost their respect. last night i hit on a dirty hyena and she laughed in my face. that's nasty. remember when i used to be it? i was the man. you needed to track the gazelle down for dinner, you came to me. oh who's laughing now!? gazelle!! [ laughs ] [ male announcer ] personal, portable mio energy. shake things up. what do americans know about a man named joseph coney. the man behind that video joins us for a prime time exclusive. we got a real mom and the family car to do an experiment. we put a week of her family's smelly stuff all in at once to prove that new febreze car vent clips could eliminate the odor. then we brought her family to our test facility to see if it worked. [ woman ] take a deep breath.

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but one thing's for sure -- you don't like it. but you've never tried it? see the problem here... ♪ >> you know what they say the difference between a hockey mom and a pit bull? lipstick. >> she just came up with it. >> julian moore has the emmy locked up for this one. danny i think will get nominated and jay will. to the point we just raised that we discover in the fame and not in the book, on election day after spending all this time trying to prepare sarah palin to be the vice president of the united states, you found yourself unable to cast the vote for the candidates you had been working for and you just decided not to vote. i have never heard of that

happening with any campaign operative i have ever known. extraordinary. >> you know it ended up an hbo film. >> one of the greatest moments of the movie. >> it wasn't something i talked about too much, but it came out in the years that passed up to the campaign. to go back to the movie, what was so extraordinary and emotional for those of us who saw it last night in new york was reliving the roller coaster. what's endured is the hostility and attention that came about. what's forgotten by a lot of us was the intense protective. i never rooted for somebody with all of my being as much as i rooted for her and that family and the selection was made. it was so apparent that they were completely flabbergasted by the intensity of the media scrutiny. this cameo is one of the scenes where the press is hounding the campaign with the questions we

never thought we would encounter. we wouldn't with the male candidate. questions about her pregnancy and motherhood and how she could possibly be governor and vice president and a mother of five. it brings back a period that we never talk about because it's so eclipsed by the dramas. what was real was that she really was -- what she tapped into was a belief and the film does such justice that she was like anyone else. that is so rare in our politics. that's what the film elevates and lets us linger in that space for a while. >> you are very charitably avoiding the areas that led you to the conclusion that you could not vote for her and that story alone, the nicole and sarah story and why you can't vote for her is a story that in and of itself is worth watching to get through the movie. it is extraordinary. thank you all very much for

joining me tonight. coming up, the man who made coney 2012, a shocking film that's gone viral this week and now been seen by 39 million people. that's next. ♪ [ male announcer ] introducing new dentyne split to fit pack. it splits in to two smaller, sleeker packs that fit almost anywhere so you can take them everywhere. dentyne split to fit. practice safe breath.

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since it was posted on monday, 39 million people have

since it was posted on monday, 39 million people have watched that short film, kony 2012. the video was created by the organization and visible children to bring attention to atrocities in central africa by a small army called the lords resistance army. invisible children raised millions using social media and film in the u.s. to support charities for schools and education. joining me now is jason russell, director of kony 2012, one of the founders of invisible children. i have to tell you a story that one of the producers told me about. she was taking the b train down here from harlem and the conductor of the train announced over the loudspeaker of the train system, he said if you

don't know about kony 2012, you need to. everyone on a crowded manhattan subway pulled out their smart phones and started finding you. >> oh, my gosh. >> did you ever expect you could get to this level of awareness? >> it's been so unprecedented. we have been slammed and we have been so excited because the world, not just the united states, but the world is waking up to their potential and realizing that we are transcending politics and borders and saying we are human beings and we are going to protect each other no matter what. we are so excited about this film. it is the movie that gets you into what we are actually going to do. to bring kony to justice this year in 2012. >> tell us about this man and what your hope is in terms of how he would be apprehended. >> kony is like the joker in bat man.

he wants to watch the world burn. he has been abducting children and over 30,000 children have been abducted and now it's down to 200 approximately rebel fighters. the goal is now that we in the world need to say you need to surrender now. this is the time. we would love for this to end peacefully. we don't really want the military to drop bombs or shoot him. we would rather have him alive and in international criminal court to face justice. that's the dream, that's the vision for all the world to see what it looks like when a man stops getting away with murder. >> president obama sent american military and 100 to help find this man. >> right. >> part of what you want to do is make sure that congress and washington and the president keep their attention on this. you have the worry that it's

possible if this is obscure enough, at a certain point they will pull out and give up. >> that's the intention of the fame was make his name known and make him famous. that's the shirt. the bill that was passed, all republicans and all democrats agreed on this. as you know in this world, that's the seemingly impossible. it's true. on both sides the spectrum from the conservatives to liberals saying this is the thing we all agree on. if that's true, we have people in south korea and south america and australia and the united kingdom, this is what they want as well. it's not just about america. it is the world waking up to the potential. all world leaders and the united nations should respond. this is the responsibility to protect the most innocent children, the most invisible children. the way is by bringing kony to justice. >> it's about a half hour long. i can't you how many people have

e-mailed it to me and keep linking to it. it keeps flying by everywhere i look on the internet. this is also i imagine helping you with fund-raising? >> it has been, but that's not our intention. it's not about the money. our ceo and a couple of others said we have to have a fund raising component to this to garner money. i said no, that's not the intention of what we are doing. it's not about the money. it's about the awareness. that's it. we have maxed out our limit. the store is closed because we don't have enough merchandise to keep it going out. everything is free now. it's free. we are providing resources and tools to download and start plastering your neighborhoods and schools and your businesses to make sure everyone knows that kony exists and he needs to be stopped.