a future under romney. >> he clearly changed his tactic. they said he would. but his answers didn't change. he didn't offer any new idea about how the next four years would be any different than the last four years. >> arguably one of the strongest moments of the night for the president, certainly one that was getting a lot of attention was after a question about libya. >> and the suggestion that anybody in my team whether the secretary of state, our u.n. ambassador, anybody on my team would play politics or mislead when we've lost four of our own, governor, the offensive. that's not what we do. >> i want to bring in roll call associate analyst tucker. and erin mcpike. >> good to be here. >> you couldn't be less agresive or less energetic than the president last time. so he stepped up his game by

order and magnitude. was that enough for a win? >> i gave him a narrow win on points. i think compared to the last debate, this is the barack obama that the american people thought they knew and expected to see originally. and he did very good job of bringing the attack to mitt romney. going after him on policy and the areas they have attacked him on in terms of his background. i do think that mitt romney held his own and showed that denver wasn't a fluke in that the mitt romney that talks about the economy that is strong on issues, what he showed in denver still existed. just this time he had real competition. so you had a much different ball game. the political impact of this i think is a draw. but this was important for the president because his supporters and people who are giving him a look and inclined to vote for him is still there. >> let's talk more about the style. because it was feisty to say the

least. here's what frank bruni wrote. at times the candidates communicated such potent disrespect even disdain for each other that you had to remind yourself that one was the president of the united states and one wanted to be. i don't think you could walk away from this thinking these guys were friends or had any level of like for each other. i wonder how that's going to play with voters in ohio or florida. >> sure. in that libya exchange that you just played a moment ago, it was clear that president obama was seething. he -- we talk about how the president doesn't show a lot of emotion sometimes, that he is aloof. not in this debate. he was thanking voters for taking their questions. and happy in moments. at that moment he said mitt romney i am the commander in chief, you are not. i thought that was huge. >> let me play more of the libya exchange.

this was one of the hottest moments. >> the day after the attack, governor, i stood in the rose garden and i told the american people and the world that we were going to find out exactly what happened. that this was an act of terror. >> i think it's interesting the president just said something which is that on the day after the attack he went in the rose garden and said this was an act of terror. you said in the rose garden the day after the attack it was an act of terror. >> please, proceed. >> is that what you're saying? >> please proceed, governor. >> i want to make sure we get that for the record because it took the president 14 days before he called it an act of terror. >> he did, in fact, sir. he used the word -- he did call it an act of terror. >> do you think after that, david, that mitt romney seemed a little more off his game? do you think he was rattled by

that? >> i think that the exchange didn't go the way he wanted. i think he was rattled for a moment, but i thought he recovered. and he'll have another crack at this on monday. and it'll be interesting to see in the foreign policy debate how this goes. >> they're not going to drop this. that's clear. >> of course not. and i thought the president really knocked that whole issue out of the park within that debate. and ironically, the same way i expected joe biden to really knock libya out of the park against paul ryan and it didn't work that way. i didn't expect that here. but i do think while it was an important moment for the president for the overall debate last night, this election is still being fought on economic territory and i don't know what the lasting impact of this will be. at least until we see how the foreign policy debate goes. >> well, speaking of the economy, the other certainly most talked about moment last night came when are m romney started answering a question

about equal pay for women. he pivoted how he tried to hire women for his cabinet when he was governor for massachusetts. >> it took a concerted effort to go out and find women who had backgrounds to find women who were qualified to be members of our cabinets. they brought us whole binders full of women. >> everywhere you look, binders full of women. it was being tweeted. was that awkward? >> mitt romney does have awkward answers here and there. and the democrats are very good at exploiting them and manufacturing a big movement like they have with this binders of women comment. >> it's the big bird of this debate. >> sure. the larger answer he offered was actually very good in that he realized women were not applying to work in his administration and he wanted to see more of them. by and large i thought that was fine for him. but no, he doesn't answer questions in some cases very eloquently. >> let me bring in senator kay

bailey hutchison. welcome back. >> thank you. >> mitt romney did not answer the question last night what would he do to make sure women are getting fair pay. he took a lot of heat for the binders full of women, but was it clear to you? >> absolutely. i think he should be applauded for saying i'm not looking for people who supported me politically. i'm not making this political. i'm going to make sure we have qualified women in my cabinet. i think he deserves credit for that. i think that's exactly what he will do when he's president. he will make sure there are qualified women at the top levels to have the white. exactly like he has in his campaign. >> do you understand why some women seem to take that as a little condescending or out of date to say -- and maybe a question can be raised about why did he even have to ask for binders full of women. who are the people who are

vetting the cabinet for him that they didn't give him a single woman? >> i think he should be given credit for saying wait a minute, i'm not taking what i'm given. we're going u to show what we have in massachusetts, the diversity. i give him total credit for that. i think he has shown in his campaign staff that haes got top women that he listens to that are key. a woman did the vetting for his vice presidential candidate. he relies on her. i just think this is what was important in that debate is that president obama still says things are bad, but it's going to be more of the same and it's going to get better. and mitt romney is giving a plan. he is saying are you kidding me. we have -- >> can i ask you about that plan? >> we have lower income for middle class people. we have picker premiums in our health care. and we have unemployment high. are you kidding?

we're going to do four more years of this? >> it's one thing to criticize the president, and he did do that. the other question is what is he going to do that's different. he also did not give a specific answer to a question from a woman who asked about deductions he would eliminate. here's what john kerry said on "morning joe" today. >> he's trying to fake it to the american people because he doesn't want to tell you about the home mortgage, college credit, doesn't want to tell you about state and local taxes. he fakes it. you have a man running for president on the central issue of our time and he's not being straight with american people. >> he is. he does have specifics. he talks about his specific plans. he is going to open up small business to hire people. he's going to stop the over-regulation. he's going to keep taxes low on eryone that makes $250,000 or less. and he's not going to change the deductions for those people.

>> but t nonpartisan grou saidthbo lnight, you wealthy a multibilli dollar tax break. becausehen-s it's the richer paying less. independent analysis have suggested the numbers don't add up. >> i heard president obama say last night, well, he's talking about increasing spending and then lowering taxes. and mitt romney has not talked about increasing spending. he is talking about getting the deficits down. and he's talking about lowering taxes on the middle class so that the money will go out in job creation. it is job creation that mitt romney is focused on and yet the president keeps saying we're going to do more of the same. we're going to make those rich folks pay more. well, you know what? they're already paying more.

and what we have is joblessness at the middle class level. president romney will make sure that we do have jobs created by lowering the regulatory burden by bringing our businesses back home so they can do business in america. he is talking about making the middle class not suffer like they're suffering now. and create jobs the old fashioned way and that is freeing business to do it. >> senator kay bailey hutchison, always wonderful to have you on. thank you. >> thank you. >> another thing we heard repeatedly about last night was china. they talked about it several times. let me play this one little back and forth. >> mr. president, have you looked at your pension? have you looked at your pension? mr. president, have you looked at your pension? >> you know, i don't look at my pension. it's not as big as yours. it doesn't take as long. >> who won that one, do you think, david?

>> i think mitt romney would have been better off letting that one go, however one of the president's strengths is his likability. i think with a lot of suburban swing voters who are looking for solutions when you see that solution that romney is attacking that the president comes in with a good one liner, i don't think it helps him either. it was a quick exchange and they moved on. it's going to be long forgotten. >> what surprised me and i'd be interested in what you both think. the one thing i thought they didn't do is i never sensed either of them really made a connection with one of the questioners. i don't know if there was some reason that they both decided strategically. why don't you say to that college student what is it that you want to do and what are your goals in life and why don't you say to the people who say i voted for you in 2008, why don't you say first of all thank you for your vote. i felt like neither mitt romney engaged in a way -- somebody wrote what woul

bill clinton do. they're not bill clinton, but having said that, did that surprise you? >> they both had a lot of points to make from the get go. and in that first answer to the college student, president obama brought up the auto bailout. that was all about ohio. the polls are tigening there. he does not want to lose his lead there. so they got into a back and forth over the auto bailout and how mitt romney would have approached it differently. and president obama won that exchange which is an important thing for the polls in ohio over the next week. >> do you think that's right? my question is doou go for t win o points? or do you go for. >> reporter: we-- >> well, no. you go for the win on the audience watching around the country. if you're politically talented enough as few presidents have been in the past 20, 30 years. you can both make that really good connection with the town hall participant like you mentioned and then turn it to a broader communication to the

country. but if it was that easy, everybody would do it. and i think both of these guys simply wanted to communicate and get their agenda across. and that's why usually these town hall formats, the voters are props. not bad props but props nonetheless. the question was there's always a reason to talk about everything other than the question. >> another debate next week. thanks to both of you. no rest for the candidates. today they're fanning out across the battle ground states. president obama right now is on his way to iowa. he's going to speak in mount vernon. then later tonight he's at athens which is home of the ohio university. mr. romney will go to two in virginia. vice president biden in colorado and nevada. and paul ryan stumping in virginia and yes, ohio. . look at these teeth! they're made for meat! [ cat 2 ] do i look like i'm stalking plants? [ male announcer ] most dry foods add plant protein, like gluten but iams never adds gluten.

iams adds 50% more animal protein, [ cat 3 ] look at this body! under this shiny coat is a lean, mean purring machine [ cat 4 ] i am too! hahahaha! [ male announcer ] iams. with 50% more animal protein. [ cat 5 ] yum! [ cat 1 ] i'm an iams cat. feed me what i'm born to eat. meow.

is now within your grasp with the e-trade 360 investing dashboard. e-trade 360 is the world's first investing homepage that shows you where all your investments are and what they're doing with free streaming quotes, news, analysis and even your trade ticket. everything exactly the way you want it, all on one page. transform your investing with the e-trade 360 investing dashboard.

the feisty presidential throwdown had both candidates accusing the other of not being truthful. >> what governor romney said just isn't true. very little of what governor romney just said is true. >> and the president's statement of my policy is completely and totalry wrong. >> it's just not true. >> i'm joined now to fact check last night's debate. we were saying wait, fact check, fact check. how many fact checks did you guys do? >> many, many, many. >> okay. we're going to try. let's start with romney's assertion the president went on a fund raising trip the day after the libya attack. >>. >> on the day following the assassination of a united states ambassador, the first time that's happened since 1979, when we had four americans killed there, when apparently we didn't

know what happened that the president the day after that happened flies to las vegas for political fund raiser. then the next day to colorado for another event. another political event. >> so what did your fact checking find? >> well, it is true that the president was in nevada the day afterwards. but he was there not for a fund raiser. he was there for a campaign rally. and there for another campaign rally in colorado. so that's true he was not at the white house dealing with the situation, but not for a fund raiser per se. >> and mitt romney who came out quickly to criticize the president, where was he? >> he was also doing campaign. it's campaign season. >> yes. president obama also tackled the math in mitt romney's tax plan. there's this. >> the cost of lowering rates for everybody across the board 20% along with what he also wants to do in terms of eliminating the estate tax, along with what he wants to do

with corporate changes. it costs about $5 trillion. governor romney then also wants to spent $2 trillion on additional military programs even though the military is not asking for them. that's $7 trillion. he also wants to continue the bush tax cuts for the wealthiest americans. that's another trillion dollars. that's 8 trilli$8 trillion demo. >> how's his math? >> it's a little high. the revenue from the taxes it's not quite $5 million. it's 4 trillion and 60 billion. and then as far as the $8 trillion, it's closer to $7 trillion. it's another $2.5 trillion in costs but these numbers, everybody's playing with where they are and what things land on. it's not clear where either are. >> here's what governor romney had to say when he was asked

about assault weapons. >> we of course don't want to have automatic weapons and that's already illegal in this country to have automatic weapons. >> is the governor correct? >> he is not correct. the assault weapons ban expired. this was the law when bill clinton signed it in when he was president, but it expired under george bush. and the way congress is going, it doesn't look like it will be. >> president obama attacked governor romnefor his stance on arizona's immigration laws. check this out. >> he called the arizona law a model for the nation. part of the arizona law said that law enforcement officers could stop folks because they suspected maybe they looked like they might be undocumented workers. and check their papers. >> was the president accurate in his comments? >> well, he was making -- excuse me -- a broad statement about where the governor was on this. the governor was in favor of one part of the immigration law clearly. but he did during the primaries

make a very ambiguous statement about where he was on some of the stuff and talked about self-deportation. he left himself open to this, but president obama seems to have given him a little bit too much support for the arizona law compared to what governor romney himself said. >> very busy on debate night. edward isaac, thank you so much for coming in. great to see you. voters in ohio will be able to cast their ballots this weekend or the weekend before election day. the obama campaign had sued the state because it planned to take away three days of early voting before the election. except for military members. well, a federal court reinstated those days. ♪ i'd like to thank eating right, whole grain, multigrain cheerios! mom, are those my jeans? [ female announcer ] people who choose more whole grain tend to weigh less than those who don't. multigrain cheerios

tend to weigh less than those who don't. i'i invest in what i know.r. i turned 65 last week. i'm getting married. planning a life. there are risks, sure. but, there's no reward without it. i want to be prepared for the long haul. i see a world bursting with opportunities. india, china, brazil, ishares, small-caps, large-caps, ishares. industrials. low cost. every dollar counts. ishares. income. dividends. bonds. i like bonds. ishares. commodities. diversification. choices. my own ideas. ishares. i want to use the same stuff the big guys use. ishares. 8 out of 10 large, professional investors choose ishares for their etfs. introducing the ishares core, etfs for the heart of your portfolio. tax efficient and low cost building blocks to help you keep more of what you earn.

call your advisor. visit ishares.com. ishares. ishares. yeah, ishares. call 1-800-ishares for a prospectus which includes investment objectives, risks, charges and expenses. read and consider it carefully before investing. i've got a nice long life ahead. big plans. so when i found out medicare doesn't pay all my medical expenses, i got a medicare supplement insurance plan. [ male announcer ] if you're eligible for medicare, you may know it only covers about 80% of your part b medical expenses. the rest is up to you. call and find out about an aarp medicare supplement insurance plan, insured by unitedhealthcare insurance company. like all standardized medicare supplement plans, it could save you thousands in out-of-pocket costs. call now to request your free decision guide. i've been with my doctor for 12 years. now i know i'll be able to stick with him. you'll be able to visit any doctor or hospital that accepts medicare patients. plus, there are no networks,

and you never need a referral. see why millionsf people have already enrolled in the only medicare supplement insurance plans endorsed by aarp. don't wait. call now. check out the latest collection of snacks from lean cuisine. creamy spinach artichoke dip, crispy garlic chicken spring rolls. they're this season's must-have accessory. lean cuisine. be culinary chic. to politics now where the viral phrase from last night came from mitt romney. he was talking about recruiting women for his cabinet in massachusetts, and used the

phrase binders full of women to describe the search results. well, within minutes organizes purchased binders full of women.com and binders full of women.net. not to mention two twitter handles for romney's binder. the green party nominee for president got arrested last night. jill stein didn't have credentials and tried to walk into the debate with her running mate. they sat down in the middle of the street refusing to move so police got involved. bristol palin was voted off "dancing with the stars" last night. she was a consistent low scorer in this all star cast, so she didn't seem too surprised. palin said she was happy making it to week four. and we're learning more about what happened inside the soup kitchen. these dishes paul ryan were washing were in fact dirty. originally telling the post they were already clean. but ryan's staff was asked -- did ask that they leave some

dishes for ryan to wash which as you you can see he did. and if you read only one thing this morning, my must read is courtesy of the san francisco chronicle which chronicled halle berry's reaction when a genealogy search found she was related to sarah palin. it's up on our facebook page. americans believe they should be in charge of their own future. how they'll live tomorrow. for more than 116 years, ameriprise financial has worked for their clients' futures. helping millions of americans retire on their terms.

when they want. where they want. doing what they want. ameriprise. the strength of a leader in retirement planning. the heart of 10,000 advisors working with you one-to-one. together for your future. ♪

♪ it's got something for everyone ♪ ♪ the car of the future many have said ♪ ♪ 'cause at the pump it's miles ahead ♪ ♪ let's hum, hum, hum, hum

♪ let's hum ♪ a prius for everyone ♪ the perfect match, electric and gas ♪ ♪ mile after mile its tank could last ♪ ♪ we made three more for all to use ♪ ♪ big, small, and plug in, it's yours to choose ♪ ♪ and let's hum, hum, hum, hum, let's hum ♪ ♪ a prius for everyone here's something important to watch after last night's debate. what did women think of this battle of the candidates? the women's vote will decide this election. and for proof this morning, you don't need to look any further than the obama campaign's new web ad. >> i had the chance to pull together a cabinet, and all the ably cants seemed to be men. i said can't we find some women who are also qualified.

they brought us whole binders full of women. >> when governor romney's campaign was asked about the lilly ledbetter bill whether he supported it, he said i'll get back to you. >> let's bring in kiki mcclain and chip saltsman. good morning. kiki, let me start with you. is too much being made of this whole binders full of women thing? >> binders full of women is just a symbol, a place to talk about what was and wasn't in the debate last night. they want to see a more trusting relationship with romney that they don't feel like they have right now. i do some work on the project and had the privilege of watching dial groups. and in some ways they weren't feeling the real details that they wanted from either candidate. but they certainly feel a more

trusting and connected relationship to president obama than they do governor romney right now. >> nbc spoke with undecided voters after the debate. here's what one long island woman said about the responses to that equal pay question. >> i felt like obama gave actual examples of why he felt passionately about the subject and what he would do about it. he related it not just to women but how womens issues play into the nation as a whole. which is true because a lot of women are breadwinners or have to look out for themselves now. whereas romney's answer to the question more seemed like he just said i had women on my board and i filled the quota. >> did mitt romney give a patronizing answer? and put this into context for me in terms how important the womens vote it. >> it's huge. i'm not foolish to get into a debate on what women felt on this with you and kiki. tread lightly. here's the deal. when mitt romney said binders of

women, i think even in the debate group i was watching they were like well, there's the web video tomorrow. unfortunately these debates have come down to one word or one thing you say say inarticulately. >> has it become do people think this is indicative of a larger narrative or did they just put something badly? >> i think he just said something badly. if you look at his record of women whether it was half his cabinet were women -- >> well, that was fact checked. it was actually 31%. >> this is where the romney team gets it wrong. a quota of women in a job is not a policy that favors a future of women. and so you have to look at his overall policy. the voter that you just had in that clip articulated it beautifully. which is it's not a laundry list of women's issues. it's about where women are in this economy. i see it time and time again. when a candidate addresses

health care, choice, those issues in the bigger picture of a woman's life and what it means to her in terms of her economic opportunity, they are successful. this is where a binder comment -- it is a comment, but it just becomes a symbol about women in the economy that i don't think a lot of women are trusting right now. >> between a symbol and a record, i would take mitt romney's record over barack obama. if you look at women and how they faired, it has not been well. there's more women unemployed and making less under barack obama. m. >> i think women have a better chance here with barack obama. >> let me ask you a bit about style last night. candy crowley had to tangle with both of the candidates at times. let me play a little something for you. >> i intend to win it -- >> mr. president, i got to move you along. >> he got the first -- he actually got the first question. so i get the last seasons on that one. >> in the follow-up it doesn't

quite work like that, but i'm going to give you a chance here. >> candy, candy, candy, i don't have a policy of stopping wind jobs -- >> we're going to move you along to taxes. >> well, let me read a tweet from "the new york times" nick kristoff. since both candidates are trying to convince voters they respect women, they may start by respecting candy crowley. do you think the aggressive nature of this debate, chip, and it was aggressive -- just as a viewer sometimes i thought it felt a little uncomfortable. do you think that might not play well with some women? >> i do agree with you. you look at the president for what a man sees and what a woman sees. last night guys were like he's taking control. he looks presidential. some women were saying he may be a little rude. and equally so on what they thought with barack obama. i think sometimes we see it in

different prisms. especially this format, it really does kind of really make these two guys get in each other's face. men tend to be more combative on that stage. women maybe saw it more rude. >> the polls have been showing at least since the first debate that romney made gains. his campaign has a new ad. >> those say he would ban all contraception seemed extroo em. i looked into it. turns out romney doesn't oppose contraception at all. in fact, he believes abortion should be allowed in terms of abortion or rape. >> it's not a knee jerk reaction, it's just the fact that where governor romney's been in his career and recently as the primary make women doubt his position. they doubted also his choice of a running mate. there is a record here that is

confusing, inconsistent. and i think it adds to the fact that women aren't trusting on that format. i do want to add i'm in agreement with chip on that. candy can hold her own, but what you're finding is it goes to the issues the ad you've seen. what women want are the answers and they don't want the petty politics and don't like that. so you have to be careful with those ads too that they not step into the realm of petty politics. >> great conversation. thanks to both of you. >> yes, ma'am. also making news this morning, lance armstrong stepping down as chairman of his livestrong cancer charity to quote, spare the organization any further negative effects from a doping scandal. the agency concluded that armstrong led a doping ring, that he cheated and pushed other members of his team to do the same. nike said it was ending his contract with him. armstrong has consistently denied taking performance-enhancing drugs.

federal criminal investigators raided that specialty pharmacy that's linked to the fungal meningitis outbreak. it's killed 15 people. more than 200 have been sickened. it's not clear what the investigators were looking for but they're cooperating. the outbreak was caused by tainted viles made at that facility. the u.s. postal service is being cut off. for the first time ever, it can no longer borrow money from the treasury. the service hit its borrowing limit last month so now it will have to rely on stamps and service fees to cover costs. president franklin d. roosevelt is being honored in new york city right now with a dedication ceremony right now. it's the only memorial dedicated to roosevelt in new york. it celebrates the four freedom he outlined in 1941. freedom of speech and expression, freedom of worship, freedom from want, and freedom

from fear. president clinton, mayor michael bloomberg, and tom brokaw are there. a mini announcement from apple. cnbc is here with it. what does apple have up the sleeve now? >> they're confirming what everybody has been waiting for which is the unveiling of the new ipad mini. lots of speculation, but apple did send out an e-mail invite to an event next tuesday. the invitation was cryptic, if you like. which is typical for apple. it says quote, we've got a little more to show you, end quote. a lot of analysts are keying in on the word little here. as you can imagine, they're certain it means a new ipad tablet with a notably smaller screen. a screen has been 7.85 inches for a new mini. the screen on the standard ipad

is 9.7 inches diagonally. >> well, microsoft has an announcement as well. >> with the start of the holiday shopping season just two weeks away, in fact, a new ipad mini will compete head to head with a brand new surfers tablet from microsoft at a starting price of $499. it's going to go on sale october 26th. that will also go head to head with amazon's kindle fire. so there are so many things out there for us consumers to buy for the holiday shopping season. >> oh, yes. and a lot of people asking for those. thank you so much, mandy. >> thank you. forget the polls. here's a look at some of the weird election predictors. first up, blinking. theory is whichever blinks the most during debates will lose the election. then there's the family circle cookie contest. the candidate whose wife has the best recipe wins.

the 7-eleven coffee cup contest. halloween mask sales. so far obama's mask are outselling romney's. then the scholastic kids poll. they told me president obama is the winner. their poll has accurately predicted the outcome of all but two races since 1940. [ male announcer ] how do you make america's favorite recipes? just begin with america's favorite soups. bring out chicken broccoli alfredo. or best-ever meatloaf. go to campbellskitchen.com for recipes, plus a valuable coupon. campbell's. it's amazing what soup can do.

stop! stop! stop! come back here! humans -- we are beautifully imperfect creatures living in an imperfect world. that's why liberty mutual insurance has your back with great ideas like our optional better car replacement. if your car is totaled, we give you the money to buy one a model year newer. call... and ask one of our insurance experts about it today. hello?! we believe our customers do their best out there in the world, and we do everything we can to be there for them when they need us. [car alarm blaring] call now and also ask about our 24/7 support and service. call... and lock in your rate

for 12 months today. liberty mutual insurance. responsibility. what's your policy?

but between check-ups tartar builds. keep it clean with new listerine® ultraclean™. it's the only mouthwash with a new tartar control formula for a dentist clean feeling. ahhhhhhhh. [ male announcer ] new listerine® ultraclean™. power to your mouth™. having a stressful day? exercise can help. according to a new study, people who exercise not only have the better mood when they work out, but have lower anxiety levels after. compare to people who rested instead. here are the numbers. more than 7 million tweets

flooded twitter last night. the top competed moment. it was the question about immigration. and mitt romney slipping on the questioner's name. that got more than 109,000 tweets. the second most tweeted moment, president obama telling mitt romney you're the last person to get tough on china. number three, romney on tax rates. 107,000 tweets. let's bring in associate publisher and cofounder of social media magazines. good to have you here. >> good to be here. >> we've been mentioning the binders full of women comment. how do you think social media has changed the game? >> in so many dumpbt ways. a lot of people give a lot of credence to twitter. myself included. but what's interesting about twitter, i follow you on twitter because i like your opinions. and you follow me because you like mine. that's what people do on twitter. last night i checked in with an app so i could see other people's tweets.

and what was interesting to me was to see opinions i didn't agree with. >> there's been research in political campaigns we are most influenced by our neighbors, our friends if we're an undecided voter. maybe this is the way we access more of our neighbors and friends. >> it is. and we like to -- just like in our real lives we like to be with people we agree with more. we don't like to be with people we don't disagree with. in social media it's the same. to find some resource that's not biased at all to see it all is the best way to touch social media. and see what people's opinions really are. i mean, binders full of women, they'll be talking about that one quote for a long time. >> 7.2 million tweets last night compared to 10 million than the first debate. another to read into it? >> nothing to read into it. if you want to tweet while you're watching, it's very hard to have a thought and be listening at the same time.

>> you feel like you're missing something. after the debate the twitter index had president obama at a six-point lead. the index measures basically the candidates, the feelings towards the candidates. what does this index 39 versus 33 tell us about how people are feeling? >> it's just one of many indicators that i'd look at. i mean, what i would say about that nurnl is generally speaking it marries up to how much better obama is doing than romney in social media. i've said it with you before. that to me, that is the swing vote of this election. it is social media and who uses it best. it continues to be obama. >> back to your point. obviously social media is a great way to stay engaged, but it's not necessarily the best way to get an objective opinion. i try for example when i'm doing it and a lot of journalist dos this, we're just basically reporting on what we see, but most of twitter out there especially from your friends is opinion. >> it is opinion.

i mean, look. i thought obama won. surprise. i'm biased. i thought he won. i know people that thought romney won. >> but did you think he won the first debate. >> no. i thought that that was too obvious of a loss. >> so where do you see this going? how is this going to impact us? we still have one more debate and an awful lot of people who will be going to the polls between now and november 6th. >> what i find incredible is at this stage right now, so many undecided voters. what you'll see -- >> the race has basically been dead even for much of this campaign. >> it depends on the poll of the hour. i mean, what they say about social media, that was so seven seconds ago. before i came on the show, it's different after the show. you've got to follow it at breathtaking speeds. >> you've got 12 minutes to see if anything changed. thanks for coming.

one of last night's participants, the sports pickle writes twitter didn't crash once with a simultaneous presidential debate and playoff game. and people say we're not better off than four years ago. so you say men are superior drivers? yeah. then how'd i get this... [ voice of dennis ] ...safe driving bonus check? every six months without an accident, allstate sends a check. ok. [ voice of dennis ] silence. are you in good hands? a thing that helps younis ] wbuy other things.hing. but plenty of companies do that. so we make something else. we help make life a little easier, more convenient, more rewarding, more entertaining. year after year. it's the reason why we don't have customers. we have members. american express. welcome in.

we're talking about ohio. just how important is to it the election? sandwiched between the debates, both converge on the buckeye states. they're on their way. mark murray joins me now to look at how ohio plays this critical role in the road to victory for both candidates. how big is it? >> it's really big, chris. and actually heading into last night's debate, it was seen as the firewall for president obama. we'd seen a lot of movement for mitt romney. but president obama is doing

well. if he ends up winning ohio, it makes his path to 270 very easy. if he wins ohio, iowa, wisconsin, he's above to be able to win. conversely, if for mitt romney to be able to get to 270 without ohio, he pretty much has to run the table. which is a very tough task. so on election night, i think the one state we're all going to be looking for in the returns will be ohio. >> and where in ohio are we looking? this is always fascinating. i've spent a lot of time in past elections in suburban columbus. >> you nailed it on the hd. that is a swing area. barack obama won in 2008. i think whoever wins columbus this time around will once again win the buckeye state. >> let's say romney takes ohio, then what's the president's path to victory. >> then he almost has to run the table on the other states. his path to victory becomes much narrower. he has to win in colorado, win

in nevada, win in iowa, win in new hampshire. it becomes harder for him. maybe we could win out in the west, maybe in virginia. but you take ohio off the map and all of a sudden it becomes harder for president obama and much harder for mitt romney. >> what's our sense going on? what we seen the president do, he's been pounding hard on the auto industry. a lot of people didn't know just how much jobs depend on the auto industry in ohio. we're used to talking about michigan. what's playing there? do we have a sense of it there? >> in addition to the auto industry, he's been playing up the demographic you cited. suburban women particularly in the columbus area, in the cincinnati area. also in the cleveland area. those places in last night's debate, i think they got their message across. they want to talk about things that put mitt romney on the offensive. they were able to do that last night. >> couple of other swing states

we often hear mentioned when we talk about ohio being critical. florida, virginia, where are we there? >> those are the states where mitt romney probably made the best gains in the past two weeks after the first debate performance. all of a sudden if those were maybe tossed out slightly an edge to barack obama, all of a sudden now they're to mitt romney. things have been reversed. we're going to get a sense of how much this past debate impacted things. we'll find out in the polls starting next week. >> you were in the spin room last night but giving us facts this morning. good to see you here. that's going to wrap up this hour of "jansing and co." richard louis is in again. >> it's a mono y mono era. for reaction to the second verbal jab-filled showdown. was there a clear victory or was it a draw? we'll also get reaction from

nina turner and director shawn spiser. plus binders full of women. that phrase we've heard in 12 hours from mitt romney is on fire at the water cooler. while some undecided women voters seem swayed by romney's economic arguments on the other side. our all women power panel weighs in. and glen kessler breaks down who played fast and loose with the truth. ♪ ♪ we're lucky, it's not every day you find a companion as loyal as a subaru. love. it's what makes a subaru, a subaru.

that's a good thing, but it doesn't cover everything. only about 80% of your part b medical expenses.

the rest is up to you. so consider an aarp medicare supplement insurance plan, insured by unitedhealthcare insurance company. like all standardized medicare supplement plans, they help save you up to thousands in out-of-pocket costs. call today to request a free decision guide. with these types of plans, you'll be able to visit any doctor or hospital that accepts medicare patients... plus, there are no networks, and you'll never need a referral to see a specialist. join the millions who have already enrolled in the only medicare supplement insurance plans endorsed by aarp... and provided by unitedhealthcare insurance company, which has over 30 years of experience behind it. with all the good years ahead, look for the experience and commitment to go the distance with you. call now to request your free decision guide. ♪ [ sighs ] [ bird chirps ] [ bird squawks ]

♪ [ bird screeching ] ♪ [ elevator bell dings ] [ sighs ] how mad is she? she kicked me out. but i took the best stuff. i'll get the wrench. ♪ [ male announcer ] kohler's tresham collection. life. with a twist. ♪ hi, richard lui in for thomas roberts. topping our agenda today, hot night at hofstra. the president brings his a-game with governor mitt romney. >> governor romney doesn't have a five-point plan. he has a one-point plan. that plan is to make sure that folks at the top play by a different set of rules. >> it was a night in which one of the presidential candidates was fact checked on live tv. >> want to make sure we get that

for the record. it took the president 14 days before he called benghazi an act of terror. >> get the transcript. >> he did, in fact sir. >> can you say that louder candy? >> delivering body blow after body blow and romney fighting back. >> the suggestion that anybody in my team whether the secretary of state, our u.n. ambassador, anybody on my team would play politics or mislead when we've lost four of our own, governor, is offensive. >> mr. president, you looked at your pension? you know i don't look at my pension. >> let me give you something -- >> four consecutive years where he said when he was running he would cut the deficit in half. instead he's doubled it. >> and it was a night in which the candidates appeared ready to throw real body blows. >> you'll get your chance in a moment. i'm still speaking. the i don't think that's -- >> you're asking me the question.