>> i'm alyssa milano, and i'm gonna let you in on a little secret. i don't use shampoo anymore. that's right. i don't use it at all. so why does my hair look this healthy and shiny? because now i use wen. i mean, look at this hair. my hair is softer, shinier, and the volume? who doesn't want more volume? ordinary shampoo? you don't need that anymore. all you need is wen. >> what does it take to get your hair this beautiful? just one thing: the wen healthy hair care system by chaz dean. it's revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner, de-tangler, and leave-in conditioner all in one, saving you time working on your hair, and saving you money on all the products you won't need anymore. most ordinary shampoos that lather use sulfates and detergents that may strip your hair of natural oils and cause dryness, frizziness,

dullness, and color fade, but wen is designed to gently cleanse and moisturize your hair and scalp with no harsh stripping agents, making hair shinier, softer, stronger, fuller after just one use. n cleansing conditioners have been the buzz for top beauty magazines like celebrity living, in style, lucky, elle. and people magazine call it a "must-have." on today's show, you'll meet the man who is redefining hair care, wen's inventor, internationally renowned celebrity stylist chaz dean, whose exclusive hair retreat has been the hot spot for hollywood stars for 20 years. and find out how you can join the over one million people from all over the world who bought wen to get the sexy, beautiful hair they've always wanted, after just one use! >> shampoos and conditioners-- so yesterday. you wanna cleanse your hair, you wanna have beautiful hair, you have to try wen. >> just try wen one time, and you're gonna see a difference in your hair. >> i will never go back to shampoo, never, never, never.

i'm a wen girl, so i'm gonna be using that forever. >> today, i'm gonna take you behind the scenes of a major new commercial for wen healthy hair care. you'll see lots of beautiful hair, and you'll also see exactly how you can get the same results at home with just a blow dryer and wen. we'll meet the models, the hair stylists, and you'll see exactly what is done to their hair every step of the way. you'll see hair demonstrations that i wouldn't believe if i didn't see them myself. you'll even see me do a comparison of ordinary shampoo vs. wen cleansing conditioner. chaz dean is passionate about giving everyone beautiful, healthy hair. and we're gonna meet him in just a moment, so don't go away, and i promise by the end of the show, you'll never want to use ordinary shampoo again. >> so we're doing things a bit differently with this infomercial,

which is total transparency. and i want you to tell our audience why we're doing it that way. >> i'm used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. they'll use 5, 6, 7, 8 different products to get that look, whereas with-- >> to sell one product. >> i don't know how they get away with it, i don't. and i said, "if we're gonna do this together, it's only if we're honest with it, only using wen. >> i'm not blowing smoke up anything over there, but literally the first time i tried the product i knew that not only it was special, but i am convinced that i will never go back to regular shampoo again. explain to everyone the difference between wen and shampoo. >> the number one thing you have to know is it's not going to lather. wen does not lather. if you're using anything that's lathering, it's gonna strip your hair of its natural essential oils, sheen, luster, moisture, shine, not to even mention your color.

>> so if it doesn't lather, how does it clean your hair? >> with wen, what i've done is i've eliminate the detergents, the surfactants, and all the harsh chemicals, and it actually cleanses with extracts, essential oils, and botanicals. so you're cleansing the scalp and hydrating the hair at the same time without stripping it. >> growing up as an asian woman, it's, uh, it was a real struggle a lot of times dealing with my hair. asian hair, as beautiful and as shiny as it is, it can be very coarse and very unyielding. so, what wen products did for me is that my hair became softer and more manageable and more flexible. and that's really important, especially being an actress, to have flexibility with my hair. i am so happy with my hair now. i love the way it feels, i love the way it smells, and it's really important to walk out your house

feeling good about your hair. it makes you just a happier person, i think. >> i love wen. i'm completely sold on this product. it's completely changed my hair from being dry and frizzy and unmanageable. now i can just air dry, and it looks like this. >> no matter what type of hair, no matter what you've heard about what you should be using for your hair, try this. this works. >> i love playing with my hair now because it does stuff it didn't do before. >> if you color your hair like me-- yes, i admit it, i color my hair-- and we all know one of the biggest hair problems is color fading, but wen is proven to retain color better than a leading shampoo, and we'll prove it to you right now. >> here we have jeffrey, who's going to be blowing out becky today, and we have stephanie, who's going to be blowing out jessie today. they were both colored today with the same color red. so stephanie's going to be using a sulfate-free smpoo, which supposed to be really gentle and keep your color,

while jeffrey is going to be using wen on becky. so we're gonna do a side-by-side comparison, and watch what happens to both of their heads of hair. >> the demonstration was was amazing. i got to cleanse with wen. a much more pleasant experience, especially considering that we weren't using anything else in the hair. >> trying to get my hands through my girl's hair-- it was literally like this... it was tangled, it was matted. >> not feeling that great. >> yeah, mine was just literally just a glide. and the more that i glided through the hair, the easier and shinier it just became. >> the color ran everywhere. there were peach suds in my hand. i even at one point asked him to pour the shampoo in my hand, so i could make sure that it was white shampoo. i put my hand up-- "hmm, maybe there's color in the shampoo." no, it wasn't. it was really, truly stripping the color from her hair. >> the difference in loss in color was astounding. we had white towels

in both of the bowls, and my model-- nothing was coming off. >> but i was shocked at the depth of the amount of color coming off of her with shampoo. >> actually, i mean, that's what i'm used to. i wouldn't dream of, in a salon, using a white towel. >> i would be horrified as a client to see my color that i just paid for running down the sink. >> that's why we use black towels in the salon. >> yeah. >> are you ready to see the results? >> look at the difference. we did not use any leave-in conditioner, we didn't use any styling products. this is just cleanse with wen one time, blown out with a medium round brush and a blow dryer. all this bounce, all this body, all this shine. let's go see what happened over here. >> ( laughing ) >> it feels like straw. it really feels like straw. you cannot get bounce, you cannot get body, you cannot get volume. so do you want to be jessie, with stripped, faded hair? or do you want to be becky, who used wen? >> i'm feeling confident with my hair, and i'm happy that i was picked

to use the wen. >> every woman wants to walk down the street and have the hair blowing and bouncing, and i wouldn't have that, and so it's not fun. >> poor thing. >> wen could cut the cost of coloring your hair in half. and even if you don't color treat your hair, wen makes your natural hair color look more vibrant and shiny. you've seen it for yourself, now see the wen commercial with jessie and becky. >> hey, i'm jessie. >> and i'm becky. >> usually people can't tell us apart. >> but then i washed my hair with regular shampoo. >> i washed my hair with wen cleansing conditioner. >> and now it's easy to tell us apart. >> my shampoo washed out my color. my hair is dry, it's frizzy. look at this mess. >> my hair has never looked better. it's shiny, it's bouncy. touch it, feel how soft it is. >> my hair feels nothing like that. >> my color looks vibrant. >> and mine just went down the drain. >> i'm becky,

and i'm a wen girl. >> hi, i'm jessie. when can i be a wen girl? >> what does it take to get your hair this beautiful? just one thing: the wen healthy hair care system by chaz dean. it's revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner, de-tangler, and leave-in conditioner all in one, saving you time working on your hair, and saving you money on all the products you won't need anymore. ordinary shampoos lather, using sulfates and detergents that may strip the hair of natural oils and can cause dryness, frizziness, dullness, and color fade, but wen is designed to gently cleanse and moisturize your hair and scalp while leaving in the natural oils, using a perfect blend of herbs and natural ingredients, adding sheen, manageability, and body to your hair. and now wen has been clinically proven to significantly retain color better than a leading shampoo on the market, which can save you even more money on hair color, and 90% of people agree

that by using the wen cleansing conditioner, their hair was shinier, less frizzy, and had more bounce and body. so join the over one million people all over the world who bought wen to get the sexy, beautiful hair they've always wanted, after just one use. >> wen just brings out your natural hair, your natural, healthy hair. >> so, say goodbye to ordinary shampoo and say hello to beautiful, soft, shiny, controllable hair with wen. you'll start with a 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll receive the wen styling cream, for that extra hold and control over your hairstyle when you need it. finally, you'll get the re moist intensive hair repair mask, a luxurious, spa-quality treatment designed to kick-start hydration and soothe and smooth dry, damaged, or chemically treated hair. you could easily spend over $100 at a salon for the premium products wen replaces, but you won't pay hundreds of dollars for wen.

through this special introductory offer, wen healthy hair care is available directly to you for the special low price of only $49.95. but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call or click now, and you can get the complete wen healthy hair care system, all three products, not for $49.95, not even for $39.95, but for the unbelievable price of just $29.95. and today, we'll include shipping absolutely free! but it gets even better. as a thank-you just for trying wen, we'll send you two special free gifts: wen texture balm, an easy rub-on balm to add texture and definition to long or short hair; and this specially designed, hand-finished, saw-cut, wide-tooth shower comb. the two gifts alone are valued at almost $30, but today you get the free gifts and the complete wen healthy hair care system, a total value of over $100, all for just $29.95

and free shipping. wen is proven to increase hair strength and manageability up to 70% after just one use. that's a difference you can see and feel the very first time you use it. that's why we're so confident you'll love wen, it comes with our 60-day, shine-to-the-last-pump guarantee from trusted guthy-renker. you can try wen for two whole months. if you don't see and feel the difference in your hair, just send it back for a full refund, even if the bottles are empty. so, you have nothing to lose but bad hair days. so call or click now. >> wen definitely brings the youth back into your hair. it actually looks as if, you know, i was 18 years old again. that's my hair feels. >> my hair was so flat and limp. it was very dry and brittle, and now it's soft, and, honestly, it is really supple to the touch. it has body and oomph and bounce and feels so good.

>> i have to tell you, i found it very hard to believe that it works for all hair types because we're so sort of conditioned to believe that if you have a certain hair type, you need this type of shampoo, because that's how they market everything. you know, talk about how it truly is for every hair type. >> whether you have baby-fine hair, coarse hair, wavy hair, curly hair, ethnic and african-american hair the same product on everyone across the board. and the reason it works is because your hair is only gonna hold onto the moisture it needs, and the rest will rinse out. so, if you have baby-fine hair, it's gonna hold onto the amount that's needed for that hair type and then rinse the rest out. if you have that coarse hair, it's really gonna hold on and take what's needed, and much of it will not rinse out because you really absorbed all of it. so, that's how the one product works on all hair types. >> the first time that i did a straightening, chemical straightening, right, it's white? it smells very strong because it has a lot of chemicals. it damaged my hair severely. i was shocked at how

it was just breaking like crazy and... and then i was blessed to find wen. it's been incredible. it came back to life. you use it the first time you go, "this is really interesting. it's different, 'cause i'm not used to this." use it a second time, you go, "oh, my god. i'm liking it." third time, "i love it." fourth time, you go, "my hair looks amazing," and people around you go, "what are you doing to your hair?" i'm telling you, i'm gonna keep using it. i have my husband using it. i have friends using it. i have makeup artists using it, because it is just good. and when you know that something is good for you, just spread the love. i'm a wen girl, so i'm gonna be using that forever. >> now, i know a lot of you out there are asking yourselves, "will wen work on my hair?" it will, and we're gonna prove it right now. naja and rebecka clearly have two different types of hair. >> baby-fine blonde. coarse, thick, dry.

>> right, and i would think that they'd need different types of product to deal with their-- >> 'cause you've been told that, is why. every product out there tells you, "if you have this hair type, you need this shampoo." "if you have this hair type, you need this shampoo." it doesn't have to be confusing. with wen sweet almond mint cleansing conditioner, both girls completely different hair types... i want to show you something. >> please. >> go at home and try this, as well. just get your hair, lift up a section of your hair. what do you see with her hair here? >> it's a lot thicker down here than it is up there. >> so wouldn't that tell you that she doesn't necessarily have baby-fine hair, but it's what she's doing to her hair that's causing it to be even finer? >> yeah, the breakage. >> because if she didn't use shampoo and it wasn't lathering and stripping and breaking the hair down, her hair would be the same consistency from the roots to the ends. >> it gets frizzy very easily, dull, and what i would love is to just have more volume. >> on naja over here, her issue is how dry it is. every time she goes in with shampoo, she's stripping

and robbing her hair. it becomes unruly, and it's a vicious cycle. >> i always have to put conditioner in it, leave-in conditioners, oils, and it's always hard finding the combination of what i should put in it. >> so, we're gonna cleanse both of our girls just one time with wen, and you will not believe the difference. >> what we did today is we did an experiment on wen with fine hair and overly coarse hair. such curly hair. i can run my fingers already right through it. >> as soon as i applied the cleansing conditioner to her hair, you could instantly see the shine even when the hair was wet. >> this is because of wen, because all the moisture is being put back into this curl. >> all the color came back into her hair. >> the whole hair will get this nice little bounce. >> and it blew out so easily. it was less drying time. >> you remember what they looked like before. look at 'em now. rebecka's hair was fine, frizzy, and brassy. now it's smooth, shiny, and hydrated.

>> looks amazing. >> so, here we have naja, who, her "before" was really dry, really coarse, and really dull-looking. >> and look at these perfectly formed curls! >> they just kind of snap back. >> it's been proven today that you can use it on fine, baby-blonde hair and thick, really coarse hair, and it works great. it does the same result on both people. >> when i saw myself in the mirror, i got this huge smile on my face, and i could just not stop smiling. i love my hair. >> i have been wenned. curl completely defined, completely hydrated, no frizz. shampoo will never touch my hair again from this day forward, ever. >> when we come back, you'll see what wen does for my hair, and what my hair looks like without my wen. but first, here's the wen commercial featuring naja and rebecka. >> marker. >> my hair used to be frizzy, dull, and completely out of control. >> my hair was completely the opposite.

it was totally flyaway, flat, and brassy. >> but all that changed when we gave up ordinary shampoo. >> now i have body, i have volume, and it lasts all day. >> look at my hair! i can't stop touching it. it's smooth, soft, and no frizzies, and i love my curls. >> our hair couldn't be more different. >> but the one thing we have in common is we both use wen, and that's why... >> we're both wen girls. >> can one product work for all hair types? it can with wen healthy hair care by chaz dean. you'll start with a 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll receive the wen styling cream, for that extra hold and control over your hairstyle when you need it. finally, you'll get the re moist intensive hair repair mask, a luxurious, spa-quality treatment designed to kick-start hydration and soothe and smooth dry, damaged, or chemically treated hair.

you could easily spend over $100 at a salon for the premium products wen replaces, but you won't pay hundreds of dollars for wen. through this special introductory offer, wen healthy hair care is available directly to you for the special low price of only $49.95. but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call or click now, and you can get the complete wen healthy hair care system, all three products, not for $49.95, not even for $39.95, but for the unbelievable price of just $29.95. and today, we'll include shipping absolutely free. but it gets even better. as a thank-you just for trying wen, we'll send you two special free gifts: wen texture balm, an easy rub-on balm to add texture and definition to long or short hair; and this specially designed, hand-finished, saw-cut, wide-tooth shower comb. the two gifts alone are valued at almost $30,

but you today get the free gifts and the complete wen healthy hair care system, a total value of over $100, all for just $29.95 and free shipping. wen is proven to increase hair strength and manageability up to 70% after just one use. that's a difference you can see and feel the very first time you use it. that's why we're so confident you'll love wen, it comes with our 60-day, shine-to-the-last-pump guarantee from trusted guthy-renker. you can try wen for two whole months. if you don't see and feel the difference in your hair, just send it back for a full refund, even if the bottles are empty. so, you have nothing to lose but bad hair days. so call or click now. >> i discovered wen in a gift bag at a swanky hollywood event. when you find a product like wen that achieves so much in one or two steps, you gotta make that change. and when i started using wen,

oh, almost a decade ago, i knew that this was a product i would have for my life. as i started having children and i noticed that wen was working for them, you know, i thought, "this is so great." wen is for my whole family. i love how my hair feels with wen. it's soft, natural. my hair feels light. it moves. it shines. just try wen one time, and you're gonna see a difference in your hair. >> so, for the women that-- and the men that want to try your product but are sort of scared or nervous or, uh, are interested, but haven't picked up the phone yet, what do you say to those people? >> i honestly say, "look at your hair now. are you happy with your hair? are you happy with the results you get every day? are you struggling every day? if so, you have nothing to lose, 'cause i want you to see what one time with wen can do for you." >> for me, why wen versus shampoo is because, ultimately, the shampoo would dry my hair out and take all the natural oils out that i'd then have to replenish

by using conditioner. then the conditioner would kind of weigh it down. then i'd use product to volumize it or to give some kind of curl to it. that would really dry it out. and then i'd use stuff to make it oily and shiny and sheens, 'cause it was dry, and it was way too many things, and it ultimately ended up just depleting my hair. and now with wen, it's some crazy, fabulous multipurpose thing. i can use it as a leave-in conditioner and the product, and it's done nothing but make my hair more supple and beautiful and healthy- feeling, and i love it. >> we're back behind the scenes, and this time, i'm doing the demo myself. here's how i looked when i came in this morning after using an expensive salon shampoo to wash my hair. >> okay, so i need to show them at home today... thank you for coming in and shampooing your hair, because we showed you that with color-treated, highlighted hair, she goes through major damage on a daily basis with curling irons and flatirons. look at the ends of your hair, how dry, how damaged, how dehydrated they are! but guess what-- wen is gonna repair this hair

in one use. >> i feel like i'm at the spa. >> your hair's coming back to life. i can feel it already. look at this shine. look how it glides through my hands. your hair's like silk right now. that's what you want to see. the more you use, the more you massage, the longer you leave it on, the better the results. you're going to apply one pump of your wen cleansing conditioner back in your hair as a leave-in conditioner. i'm going to style her with nothing but a medium round brush and blow-dryer with a nozzle. and you remember what alyssa looked like when she came in. with one time with shampoo, one time with wen-- who do you want to be, her before or her after? >> i've learned something really important today, and i hope you have, too. if you're having problems with your hair, the problem

might not be your hair. it might just be your shampoo. and let's face it, if you're having a bad hair day, it's a bad day. so, why keep using ordinary shampoo? just get rid of it. try wen for yourself, and get the hair you want. >> what does it take to get your hair this beautiful? just one thing: the wen healthy hair care system by chaz dean. it's revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner, de-tangler, and leave-in conditioner all in one, saving you time working on your hair, and saving you money on all the products you won't need anymore. ordinary shampoos lather, using sulfates and detergents that may strip the hair of natural oils and can cause dryness, frizziness, dullness, and color fade, but wen is designed to gently cleanse and moisturize your hair and scalp while leaving in the natural oils, using a perfect blend of herbs and natural ingredients, adding sheen, manageability,

and body to your hair. and now wen has been clinically proven to significantly retain color better than a leading shampoo on the market, which can save you even more money on hair color, and 90% of people agree that by using the wen cleansing conditioner, their hair was shinier, less frizzy, and had more bounce and body. so join the over one million people all over the world who bought wen to get the sexy, beautiful hair they've always wanted, after just one use. >> it really has changed the way i feel about myself, the way i feel i look. >> so, say goodbye to ordinary shampoo and say hello to beautiful, soft, shiny, controllable hair with wen. you'll start with a 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll receive the wen styling cream, for that extra hold and control over your hairstyle when you need it. finally, you'll get the re moist intensive hair repair mask, a luxurious, spa-quality

treatment designed to kick-start hydration and soothe and smooth dry, damaged, or chemically treated hair. you could easily spend over $100 at a salon for the premium products wen replaces, hundreds of dollars for wen. through this special introductory offer, wen healthy hair care is available directly to you for the special low price of only $49.95. but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate call or click now,uction. and you can get the complete wen healthy hair care system, all three products, not for $49.95, not even for $39.95, but for the unbelievable price of just $29.95. and today, we'll include shipping absolutely free. and smart shoppers can lock in this incredible discount price. each new season, you'll receive a 3-month supply of wen for only $29.95 per month, guaranteed-- a convenient service you can cancel anytime. but it gets even better.

as a thank-you just for trying wen, we'll send you two special free gifts: wen texture balm, an easy rub-on balm to add texture and definition to long or short hair; and this specially designed, hand-finished, saw-cut, wide-tooth shower comb. the two gifts alone are valued at almost $30, but today you get the free gifts and the complete wen healthy hair care system, a total value of over $100, all for just $29.95 and free shipping. wen is proven to increase hair strength and manageability up to 70% after just one use. that's a difference you can see and feel the very first time you use it. that's why we're so confident you'll love wen, it comes with our 60-day, shine-to-the-last-pump guarantee from trusted guthy-renker. you can try wen for two whole months. if you don't see and feel the difference in your hair, just send it back for a full refund, even if the bottles are empty. so, you have nothing to lose but bad hair days.

so call or click now. >> i'm a wen girl. >> i am a wen girl. >> we're both wen girls. >> i'm alyssa milano, and i'm a wen girl.

>> i'm alyssa milano, and i'm gonna let you in on a little secret. i don't use shampoo anymore. that's right. i don't use it at all. so why does my hair look this healthy and shiny? because now i use wen. i mean, look at this hair. my hair is softer, shinier, and the volume? who doesn't want more volume? ordinary shampoo? you don't need that anymore. all you need is wen. >> what does it take to get your hair this beautiful? just one thing: the wen healthy hair care system by chaz dean. it's revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner, de-tangler, and leave-in conditioner all in one, saving you time working on your hair, and saving you money on all the products you won't need anymore. most ordinary shampoos that lather use sulfates and detergents that may strip your hair of natural oils

and cause dryness, frizziness, dullness, and color fade, but wen is designed to gently cleanse and moisturize your hair and scalp with no harsh stripping agents, making hair shinier, softer, stronger, fuller after just one use. wen cleansing conditioners have been the buzz for top beauty magazines like celebrity living, in style, lucky, elle. and people magazine call it a "must-have." on today's show, you'll meet the man who is redefining hair care, wen's inventor, internationally renowned celebrity stylist chaz dean, whose exclusive hair retreat has been the hot spot for hollywood stars for 20 years. and find out how you can join the over one million people from all over the world who bought wen to get the sexy, beautiful hair they've always wanted, after just one use! >> shampoos and conditioners-- so yesterday. you wanna cleanse your hair, you wanna have beautiful hair, you have to try wen. >> just try wen one time, and you're gonna see a difference in your hair. >> i will never go back

to shampoo, never, never, never. i'm a wen girl, so i'm gonna be using that forever. >> today, i'm gonna take you behind the scenes of a major new commercial for wen healthy hair care. you'll see lots of beautiful hair, and you'll also see exactly how you can get the same results at home with just a blow dryer and wen. we'll meet the models, the hair stylists, and you'll see exactly what is done to their hair every step of the way. you'll see hair demonstrations that i wouldn't believe if i didn't see them myself. you'll even see me do a comparison of ordinary shampoo vs. wen cleansing conditioner. chaz dean is passionate about giving everyone beautiful, healthy hair. and we're gonna meet him in just a moment, so don't go away, and i promise by the end of the show, you'll never want to use ordinary shampoo again. >> so we're doing things

a bit differently with this infomercial, which is total transparency. and i want you to tell our audience why we're doing it that way. >> i'm used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. they'll use 5, 6, 7, 8 different products to get that look, whereas with-- >> to sell one product. >> i don't know how they get away with it, i don't. and i said, "if we're gonna do this together, it's only if we're honest with it, only using wen. >> i'm not blowing smoke up anything over there, but literally the first time i tried the product i knew that not only it was special, but i am convinced that i will never go back to regular shampoo again. explain to everyone the difference between wen and shampoo. >> the number one thing you have to know is it's not going to lather. wen does not lather. if you're using anything that's lathering, it's gonna strip your hair of its natural essential oils,

sheen, luster, moisture, shine, not to even mention your color. >> so if it doesn't lather, how does it clean your hair? >> with wen, what i've done is i've eliminate the detergents, the surfactants, and all the harsh chemicals, and it actually cleanses with extracts, essential oils, and botanicals. so you're cleansing the scalp and hydrating the hair at the same time without stripping it. >> growing up as an asian woman, it's, uh, it was a real struggle a lot of times dealing with my hair. asian hair, as beautiful and as shiny as it is, it can be very coarse and very unyielding. so, what wen products did for me is that my hair became softer and more manageable and more flexible. and that's really important, especially being an actress, to have flexibility with my hair. i am so happy with my hair now. i love the way it feels, i love the way it smells, and it's really important

to walk out your house feeling good about your hair. it makes you just a happier person, i think. >> i love wen. i'm completely sold on this product. it's completely changed my hair from being dry and frizzy and unmanageable. now i can just air dry, and it looks like this. >> no matter what type of hair, no matter what you've heard about what you should be using for your hair, try this. this works. >> i love playing with my hair now because it does stuff it didn't do before. >> if you color your hair like me-- yes, i admit it, i color my hair-- and we all know one of the biggest hair problems is color fading, but wen is proven to retain color better than a leading shampoo, and we'll prove it to you right now. >> here we have jeffrey, who's going to be blowing out becky today, and we have stephanie, who's going to be blowing out jessie today. they were both colored today with the same color red. so stephanie's going to be using a sulfate-free smpoo,

which supposed to be really gentle and keep your color, while jeffrey is going to be using wen on becky. so we're gonna do a side-by-side comparison, and watch what happens to both of their heads of hair. >> the demonstration was was amazing. i got to cleanse with wen. a much more pleasant experience, especially considering that we weren't using anything else in the hair. >> trying to get my hands through my girl's hair-- it was literally like this... it was tangled, it was matted. >> not feeling that great. >> yeah, mine was just literally just a glide. and the more that i glided through the hair, the easier and shinier it just became. >> the color ran everywhere. there were peach suds in my hand. i even at one point asked him to pour the shampoo in my hand, so i could make sure that it was white shampoo. i put my hand up-- "hmm, maybe there's color in the shampoo." no, it wasn't. it was really, truly stripping the color from her hair. >> the difference in loss in color was astounding.

we had white towels in both of the bowls, and my model-- nothing was coming off. >> but i was shocked at the depth of the amount of color coming off of her with shampoo. >> actually, i mean, that's what i'm used to. i wouldn't dream of, in a salon, using a white towel. >> i would be horrified as a client to see my color that i just paid for running down the sink. >> that's why we use black towels in the salon. >> yeah. >> are you ready to see the results? >> look at the difference. we did not use any leave-in conditioner, we didn't use any styling products. this is just cleanse with wen one time, blown out with a medium round brush and a blow dryer. all this bounce, all this body, all this shine. let's go see what happened over here. >> ( laughing ) >> it feels like straw. it really feels like straw. you cannot get bounce, you cannot get body, you cannot get volume. so do you want to be jessie, with stripped, faded hair? or do you want to be becky, who used wen?

>> i'm feeling confident with my hair, and i'm happy that i was picked to use the wen. >> every woman wants to walk down the street and have the hair blowing and bouncing, and i wouldn't have that, and so it's not fun. >> poor thing. >> wen could cut the cost of coloring your hair in half. and even if you don't color treat your hair, wen makes your natural hair color look more vibrant and shiny. you've seen it for yourself, now see the wen commercial with jessie and becky. >> hey, i'm jessie. >> and i'm becky. >> usually people can't tell us apart. >> but then i washed my hair with regular shampoo. >> i washed my hair with wen cleansing conditioner. >> and now it's easy to tell us apart. >> my shampoo washed out my color. my hair is dry, it's frizzy. look at this mess. >> my hair has never looked better. it's shiny, it's bouncy. touch it, feel how soft it is. >> my hair feels nothing like that. >> my color looks vibrant. >> and mine just

went down the drain. >> i'm becky, and i'm a wen girl. >> hi, i'm jessie. when can i be a wen girl? >> what does it take to get your hair this beautiful? just one thing: the wen healthy hair care system by chaz dean. it's revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner, de-tangler, and leave-in conditioner all in one, saving you time working on your hair, and saving you money on all the products you won't need anymore. ordinary shampoos lather, using sulfates and detergents that may strip the hair of natural oils and can cause dryness, frizziness, dullness, and color fade, but wen is designed to gently cleanse and moisturize your hair and scalp while leaving in the natural oils, using a perfect blend of herbs and natural ingredients, adding sheen, manageability, and body to your hair. and now wen has been clinically proven to significantly retain color better than a leading shampoo on the market, which can save you even more money on hair color,

and 90% of people agree that by using the wen cleansing conditioner, their hair was shinier, less frizzy, and had more bounce and body. so join the over one million people all over the world who bought wen to get the sexy, beautiful hair they've always wanted, after just one use. >> wen just brings out your natural hair, your natural, healthy hair. >> so, say goodbye to ordinary shampoo and say hello to beautiful, soft, shiny, controllable hair with wen. you'll start with a 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll receive the wen styling cream, for that extra hold and control over your hairstyle when you need it. finally, you'll get the re moist intensive hair repair mask, a luxurious, spa-quality treatment designed to kick-start hydration and soothe and smooth dry, damaged, or chemically treated hair. you could easily spend over $100 at a salon for the premium products wen replaces, but you won't pay

hundreds of dollars for wen. through this special introductory offer, wen healthy hair care is available directly to you for the special low price of only $49.95. but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call or click now, and you can get the complete wen healthy hair care system, all three products, not for $49.95, not even for $39.95, but for the unbelievable price of just $29.95. and today, we'll include shipping absolutely free! but it gets even better. as a thank-you just for trying wen, we'll send you two special free gifts: wen texture balm, an easy rub-on balm to add texture and definition to long or short hair; and this specially designed, hand-finished, saw-cut, wide-tooth shower comb. the two gifts alone are valued at almost $30, but today you get the free gifts and the complete wen healthy hair care system, a total value of over $100,

all for just $29.95 and free shipping. wen is proven to increase hair strength and manageability up to 70% after just one use. that's a difference you can see and feel the very first time you use it. that's why we're so confident you'll love wen, it comes with our 60-day, shine-to-the-last-pump guarantee from trusted guthy-renker. you can try wen for two whole months. if you don't see and feel the difference in your hair, just send it back for a full refund, even if the bottles are empty. so, you have nothing to lose but bad hair days. so call or click now. >> wen definitely brings the youth back into your hair. it actually looks as if, you know, i was 18 years old again. that's my hair feels. >> my hair was so flat and limp. it was very dry and brittle, and now it's soft, and, honestly, it is really supple to the touch. it has body and oomph and bounce and feels so good.

>> i have to tell you, i found it very hard to believe that it works for all hair types because we're so sort of conditioned to believe that if you have a certain hair type, you need this type of shampoo, because that's how they market everything. you know, talk about how it truly is for every hair type. >> whether you have baby-fine hair, coarse hair, wavy hair, curly hair, ethnic and african-american hair the same product on everyone across the board. and the reason it works is because your hair is only gonna hold onto the moisture it needs, and the rest will rinse out. so, if you have baby-fine hair, it's gonna hold onto the amount that's needed for that hair type and then rinse the rest out. if you have that coarse hair, it's really gonna hold on and take what's needed, and much of it will not rinse out because you really absorbed all of it. so, that's how the one product works on all hair types. >> the first time that i did a straightening, chemical straightening, right, it's white? it smells very strong because it has a lot of chemicals.

it damaged my hair severely. i was shocked at how it was just breaking like crazy and... and then i was blessed to find wen. it's been incredible. it came back to life. you use it the first time you go, "this is really interesting. it's different, 'cause i'm not used to this." use it a second time, you go, "oh, my god. i'm liking it." third time, "i love it." fourth time, you go, "my hair looks amazing," and people around you go, "what are you doing to your hair?" i'm telling you, i'm gonna keep using it. i have my husband using it. i have friends using it. i have makeup artists using it, because it is just good. and when you know that something is good for you, just spread the love. i'm a wen girl, so i'm gonna be using that forever. >> now, i know a lot of you out there are asking yourselves, "will wen work on my hair?" it will, and we're gonna prove it right now. naja and rebecka clearly have two different types of hair.

>> baby-fine blonde. coarse, thick, dry. >> right, and i would think that they'd need different types of product to deal with their-- >> 'cause you've been told that, is why. every product out there tells you, "if you have this hair type, you need this shampoo." "if you have this hair type, you need this shampoo." it doesn't have to be confusing. with wen sweet almond mint cleansing conditioner, both girls completely different hair types... i want to show you something. >> please. >> go at home and try this, as well. just get your hair, lift up a section of your hair. what do you see with her hair here? >> it's a lot thicker down here than it is up there. >> so wouldn't that tell you that she doesn't necessarily have baby-fine hair, but it's what she's doing to her hair that's causing it to be even finer? >> yeah, the breakage. >> because if she didn't use shampoo and it wasn't lathering and stripping and breaking the hair down, her hair would be the same consistency from the roots to the ends. >> it gets frizzy very easily, dull, and what i would love is to just have more volume. >> on naja over here, her issue is how dry it is.

every time she goes in with shampoo, she's stripping and robbing her hair. it becomes unruly, and it's a vicious cycle. >> i always have to put conditioner in it, leave-in conditioners, oils, and it's always hard finding the combination of what i should put in it. >> so, we're gonna cleanse both of our girls just one time with wen, and you will not believe the difference. >> what we did today is we did an experiment on wen with fine hair and overly coarse hair. such curly hair. i can run my fingers already right through it. >> as soon as i applied the cleansing conditioner to her hair, you could instantly see the shine even when the hair was wet. >> this is because of wen, because all the moisture is being put back into this curl. >> all the color came back into her hair. >> the whole hair will get this nice little bounce. >> and it blew out so easily. it was less drying time. >> you remember what they looked like before. look at 'em now. rebecka's hair was fine, frizzy, and brassy.

now it's smooth, shiny, and hydrated. >> looks amazing. >> so, here we have naja, who, her "before" was really dry, really coarse, and really dull-looking. >> and look at these perfectly formed curls! >> they just kind of snap back. >> it's been proven today that you can use it on fine, baby-blonde hair and thick, really coarse hair, and it works great. it does the same result on both people. >> when i saw myself in the mirror, i got this huge smile on my face, and i could just not stop smiling. i love my hair. >> i have been wenned. curl completely defined, completely hydrated, no frizz. shampoo will never touch my hair again from this day forward, ever. >> when we come back, you'll see what wen does for my hair, and what my hair looks like without my wen. but first, here's the wen commercial featuring naja and rebecka. >> marker. >> my hair used to be frizzy, dull, and completely out of control.

>> my hair was completely the opposite. it was totally flyaway, flat, and brassy. >> but all that changed when we gave up ordinary shampoo. >> now i have body, i have volume, and it lasts all day. >> look at my hair! i can't stop touching it. it's smooth, soft, and no frizzies, and i love my curls. >> our hair couldn't be more different. >> but the one thing we have in common is we both use wen, and that's why... >> we're both wen girls. >> can one product work for all hair types? it can with wen healthy hair care by chaz dean. you'll start with a 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll receive the wen styling cream, for that extra hold and control over your hairstyle when you need it. finally, you'll get the re moist intensive hair repair mask, a luxurious, spa-quality treatment designed to kick-start hydration and soothe and smooth

dry, damaged, or chemically treated hair. you could easily spend over $100 at a salon for the premium products wen replaces, but you won't pay hundreds of dollars for wen. through this special introductory offer, wen healthy hair care is available directly to you for the special low price of only $49.95. but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate insider price reduction. call or click now, and you can get the complete wen healthy hair care system, all three products, not for $49.95, not even for $39.95, but for the unbelievable price of just $29.95. and today, we'll include shipping absolutely free. but it gets even better. as a thank-you just for trying wen, we'll send you two special free gifts: wen texture balm, an easy rub-on balm to add texture and definition to long or short hair; and this specially designed, hand-finished, saw-cut, wide-tooth shower comb. the two gifts alone

are valued at almost $30, but you today get the free gifts and the complete wen healthy hair care system, a total value of over $100, all for just $29.95 and free shipping. wen is proven to increase hair strength and manageability up to 70% after just one use. that's a difference you can see and feel the very first time you use it. that's why we're so confident you'll love wen, it comes with our 60-day, shine-to-the-last-pump guarantee from trusted guthy-renker. you can try wen for two whole months. if you don't see and feel the difference in your hair, just send it back for a full refund, even if the bottles are empty. so, you have nothing to lose but bad hair days. >> i discovered wenow. in a gift bag at a swanky hollywood event. when you find a product like wen that achieves so much in one or two steps, you gotta make that change.

and when i started using wen, oh, almost a decade ago, i knew that this was a product i would have for my life. as i started having children and i noticed that wen was working for them, you know, i thought, "this is so great." wen is for my whole family. i love how my hair feels with wen. it's soft, natural. my hair feels light. it moves. it shines. just try wen one time, and you're gonna see a difference in your hair. >> so, for the women that-- and the men that want to try your product but are sort of scared or nervous or, uh, are interested, but haven't picked up the phone yet, what do you say to those people? >> i honestly say, "look at your hair now. are you happy with your hair? are you happy with the results you get every day? are you struggling every day? if so, you have nothing to lose, 'cause i want you to see what one time with wen can do for you." >> for me, why wen versus shampoo is because, ultimately, the shampoo would dry my hair out

and take all the natural oils out that i'd then have to replenish by using conditioner. then the conditioner would kind of weigh it down. then i'd use product to volumize it or to give some kind of curl to it. that would really dry it out. and then i'd use stuff to make it oily and shiny and sheens, 'cause it was dry, and it was way too many things, and it ultimately ended up just depleting my hair. and now with wen, it's some crazy, fabulous multipurpose thing. i can use it as a leave-in conditioner and the product, and it's done nothing but make my hair more supple and beautiful and healthy- feeling, and i love it. >> we're back behind the scenes, and this time, i'm doing the demo myself. here's how i looked when i came in this morning after using an expensive salon shampoo to wash my hair. >> okay, so i need to show them at home today... thank you for coming in and shampooing your hair, because we showed you that with color-treated, highlighted hair, she goes through major damage on a daily basis with curling irons and flatirons. look at the ends of your hair, how dry, how damaged, how dehydrated they are!

but guess what-- wen is gonna repair this hair in one use. >> i feel like i'm at the spa. >> your hair's coming back to life. i can feel it already. look at this shine. look how it glides through my hands. your hair's like silk right now. that's what you want to see. the more you use, the more you massage, the longer you leave it on, the better the results. you're going to apply one pump of your wen cleansing conditioner back in your hair as a leave-in conditioner. i'm going to style her with nothing but a medium round brush and blow-dryer with a nozzle. and you remember what alyssa looked like when she came in. with one time with shampoo, one time with wen-- who do you want to be, her before or her after? >> i've learned something really important today, and i hope you have, too. if you're having problems

with your hair, the problem might not be your hair. it might just be your shampoo. and let's face it, if you're having a bad hair day, it's a bad day. so, why keep using ordinary shampoo? just get rid of it. try wen for yourself, and get the hair you want. >> what does it take to get your hair this beautiful? just one thing: the wen healthy hair care system by chaz dean. it's revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner, de-tangler, and leave-in conditioner all in one, saving you time working on your hair, and saving you money on all the products you won't need anymore. ordinary shampoos lather, using sulfates and detergents that may strip the hair of natural oils and can cause dryness, frizziness, dullness, and color fade, but wen is designed to gently cleanse and moisturize your hair and scalp while leaving in the natural oils, using a perfect blend of herbs

and natural ingredients, adding sheen, manageability, and body to your hair. and now wen has been clinically proven to significantly retain color better than a leading shampoo on the market, which can save you even more money on hair color, and 90% of people agree that by using the wen cleansing conditioner, their hair was shinier, less frizzy, and had more bounce and body. so join the over one million people all over the world who bought wen to get the sexy, beautiful hair they've always wanted, after just one use. >> it really has changed the way i feel about myself, the way i feel i look. >> so, say goodbye to ordinary shampoo and say hello to beautiful, soft, shiny, controllable hair with wen. you'll start with a 30-day supply of wen sweet almond mint cleansing conditioner, perfect for all hair types. you'll receive the wen styling cream, for that extra hold and control over your hairstyle when you need it. finally, you'll get the re moist intensive hair repair mask,

a luxurious, spa-quality treatment designed to kick-start hydration and soothe and smooth dry, damaged, or chemically treated hair. you could easily spend over $100 at a salon for the premium products wen replaces, but you won't payhundreds of d. through this special introductory offer, wen healthy hair care is available directly to you for the special low price of only $49.95. but for a limited time, chaz is teaming up with guthy-renker to give you the ultimate ll or click now,eduction. and you can get the complete wen healthy hair care system, all three products, not for $49.95, not even for $39.95, but for the unbelievable price of just $29.95. and today, we'll include shipping absolutely free. and smart shoppers can lock in this incredible discount price. each new season, you'll receive a 3-month supply of wen for only $29.95 per month, guaranteed-- a convenient service you can cancel anytime.

but it gets even better. as a thank-you just for trying wen, we'll send you two special free gifts: wen texture balm, an easy rub-on balm to add texture and definition to long or short hair; and this specially designed, hand-finished, saw-cut, wide-tooth shower comb. the two gifts alone are valued at almost $30, but today you get the free gifts and the complete wen healthy hair care system, a total value of over $100, all for just $29.95 and free shipping. wen is proven to increase hair strength and manageability up to 70% after just one use. that's a difference you can see and feel the very first time you use it. that's why we're so confident you'll love wen, it comes with our 60-day, shine-to-the-last-pump guarantee from trusted guthy-renker. you can try wen for two whole months. if you don't see and feel the difference in your hair, just send it back for a full refund, even if the bottles are empty. so, you have nothing to lose

but bad hair days. so call or click now. >> i'm a wen girl. >> i am a wen girl. >> we're both wen girls. >> i'm alyssa milano, and i'm a wen girl.