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one a day women's 50+ is a complete multivitamin designed for women's health concerns as we age. it has 7 antioxidants to support cell health. one a day 50+. ♪ i don't wanna be right [ record scratch ] what?! it's not bad for you. it just tastes that way. [ female announcer ] honey nut cheerios cereal -- heart-healthy, whole grain oats. you can't go wrong loving it. i'm s.e. cupp. right now, highs and lows. who's worried about those budget cuts? apparently not wall street. >> i'm toure. i thought republicans loved cuts. norquist has the pledge for taxes. how about gun control? meet a group of newtown residents on a mission. i'm steve kornacki with the trusty magic marker/pen. you have to finish doctoring

up a birthday card. happy birthday to my now 5-year-old daughter. i'll tell you how retailers tell you you're pregnant before you know. cool or creepy? you decide. sequester impact. what sequest er impact? the dow hit a new record high shattering the previous record and erasing all recession losses. the dow flirting with an all-time record, as well and nasdaq hit the highest since the 2000 elections. markets closed in an hour. we'll see if they beat their all-time closing highs but looking at numbers like these it's hard to believe the mass hysteria are predicting as the government chops $85 billion from the budget.

this disconnect is deepening. markets paid little attention to the sequester and reacting to things like that, the fed's money printing program despite job growth and stagnant paychecks and while president obama's reaching out to senators to find out what the house calls a common sense caucus to replace the cuts, obama's words, not mine, house republicans are pushing ahead with plans to avoid an end of the month government shutdown while also drafting a long-term budget deal. we start today with john ward, senior political reporter at "the huffington post." welcome, john. >> thanks for having me, s.e. >> sure. a stop gap spending measure to move money around in places like the pentagon, dhs and state to mitigate some of those cuts and locks in some of those appropriations at much lower rates. speaker boehner said he'd like to pass something like thursday.

where do you think this goes from here? >> well, i think the tension moves the senate. they'll pass it through the house. and then it becomes sort of a messaging war within washington and as the political article by long-time congressional observer david rogers observed, i think it was published last night, this is going to be a hard argument for democrats in the senate and the white house to push back on, this idea that as long as there's flexibility for the agencies within the federal government to disperse these cuts, what is the alternative is the line from the right and i think because there's not an immediate crisis that does give the republicans some leverage. i think there's some danger for republicans, though, if they stick -- if they view this simply through the lens of we can get it through the house, our republicans in the house will not be hurt by this if the cuts hit mostly democratic districts. that's the kind of thinking that will still allow president obama to portray them as not caring

about the vulnerable, not caring about people who are being hurt by this and that could help him set up for 2014 so i think there's risks and reward here. >> well, john, is there any tension, though, within the republican party, specifically coming to the level of defense spending? because the sort of revelation here i think has been one of the reasons we didn't think a year ago the sequester would happen, the republicans with defense contractors and defense industry never, you know, never go for it and you have a tea party mentality that's maybe more prevalent than we realize and you talk about john mccain, lindsay graham, real staunch allies of the defense industry, advocates of a robust national defense. does this go down easy for them? >> no. i was talking to senator mccain the other day as part of a longer interview and he was adamant. you know, i asked him, it was last thursday. i asked him what is your goal going forward? he said, to get it stopped. these cuts are going to hurt the

pentagon and people in the military the hardest and prediblpredic predicted a backlash. some point in the next few weeks and it's been to me very curious to watch guys like mccain and rogers and continue to push back against the sequester. it's not been the thorn in john boehner's side and mitch mcconnell's side i thought it would be. >> speaking of that, john, the president talks about looking for that common sense caucus. i mean, is there a broad willingness from some segment of the republican house caucus or the republicans in the senate to look at a bigger deal sort of outside of the sequester? the quote/unquote elusive grand bargain with a giving of democrats on entitlements and some republican willingness to close tax loopholes? is that something that's attractive to a significant portion of republicans in congress? >> i mean, i would say that

that's been the main goal of most republicans over the last year, two or three and been frustrated by the, you know, inability to reach a deal on a grand bargain and entitlements and tax reform for a year, two or three. each side points fingers and say it is other is to blame for that and a lot of interest on the republican side. i think on taxes, you know, before the election, tax reform meant lower rates across the board simplify the code and then close the loopholes. once obama started to talk about tax reform only as closing loopholes, it's difficult for them to swallow. >> john, i want to talk about a couple of thing that is are very serious, serious pain that's inflicted on people who can least afford it. 125,000 families at risk of becoming homeless because of the losing rental assistance. 100,000 homeless people could be removed from emergency shelters. 600,000 to 800,000 people could

lose access to wic ben filths, aid to families so that their children can get the fortified milk they need. and yet, while that's going on, wall street is booming. can you explain perhaps why wall street is doing so well despite what's going on with the sequester cuts? >> well, i mean, without an economics degree, i think it's hard to really explain all of this but it does seem to me that a large part of wall street's continued vibrancy is due in some degree the fed's low interest rates and continued quantitative easing and continuing to have an easy money policy. and it is discouraging. i mean, we wish that wages were higher. we wish that there were more jobs. the problem is if the fed begins to tighten monetary supply, that drives interest rates up and that's also bad for lower and middle income people.

a lot of this is debt driven. that's why we're talking about a grand bargain. it is not a fun picture as you just described to look at. >> well, john, the sequester has not been kind to president obama's approval numbers. he's down to 46% approval and disapproval is up to 46%. those are lowest and highest respectively since his re-election. do you think that the president hears that and tries to at least appear more participatory, cosilicon sill tori or stick and hope that something else turns this around for him? >> interesting to consider about how it changes his tactics. i think in terms of why that's happening, it's sort of a natural result of what happens after a successful election. you're at a high. you get back in to dealing with congress which has, of course, incredibly low ratings and

lumping with them and nobody can really find that elusive grand bargain and so your numbers go down as a result. i'm not sure his game plan changes a whole lot. i think "the washington post" article the other day had it pretty much right. he is focused on 2014. that does seem to be his long-term game plan. how it impacts stuff like immigration and the cr and the budget is kind of -- we'll see how that goes, i think. >> interesting to see how this sequester issue affects his plan to, quote, break the republican party as they put it in that wapo piece. john, thank you very much. >> thanks for having me. jeb bush is back in the spotlight. can he chart a new path forward for republicans on immigration? oh yes. it seems jeb bush 2016 has already begun. "the cycle" for march 5th, 2013, rolls on. oh this is lame, investors could lose tens of thousands of dollars

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file this in your road to 2016 folder. jeb bush may be against a path to citizenship for undocumented americans. >> if we want to create an immigration policy that's going to work we can't make illegal immigration easier than legal immigration. >> if you're keeping score, bush for the path of citizenship before he was against it and a spokeswoman said bush did not change. maybe she didn't read "i "immigration wars." let's spin. this whole moment seems to me a bit embarrassing, policy

fumbling. it doesn't him look bold or smart or authority taive and th adults in the room, it reseals a lot of anxiety from the right and not from his left and not worried about hillary and rubio and tracking to the right of rubio on the pathway but to the left of rubio on border security. so it's sort of this triangulation perhaps or maybe not but should be -- >> another shape. >> looking at numbers, i'm going to throw up ppp numbers. they're one of the few group that is are actually doing this sort of polling this early out. and if you look rub yore, has been consistently for three steady months the dominant leader in the gop 2016 race and jeb bush far back of him. so, he's got some ground to make up and doing that, he has to move to the right of rubio. plenty of time for the numbers to change, obviously. he can read the numbers as well as anybody else but to me i think if the gop will continue

to say to popular people, dults in the room that you're going to have to be far to the right on a pathway to citizenship to get through a gop primary, that's saying we have to continue being hostile to hispanic americans or undocumented americans in order to get through a gop primary. that says to me you're lining up for who will lose to hillary. you can't continue to ensult this large group of people, americans and continue to win elections. >> i see this as a little necessary nefarious. i think the timing's ump. jeb bush predicted a different political landscape. one in which he would have to gently coax republicans toward immigration reform. one small step at a time. not realizing that when this book came out many republicans would already be past the point of which he wanted to start this conversation. so i don't think this really has much to do with him sort of gaming out or staking out his

2016 position. although who knows? i think he did say it best with our chuck todd this morning that legal immigration has to be easier than illegal immigration. i think that's a good starting point for republicans. >> i'm more inclined to agree with you and does prove the adage good policy is good politics. he sort of tried to be too cute with the book to read the tea leaves of where the discussion would be when it came out and frankly he got it wrng. >> that's risky business. >> yeah. and he got it wrong and so now to toure's point, he doesn't look bold and the leader on this issue and the same respect trying to position himself for 2016 for a republican primary, i don't think he's done a good job of that, as well. not only because he's softer on border security but because he's already on the record with supporting a path to citizenship. so it's not like he's going to win points with the hard right for saying, actually, i just want legal status.

not citizenship. looking at the 2016 comparison, too, i think the one to be worried about in the primary is chris christie because he is, you know, more of a moderate. at least that's his image. and he also has this -- you get the sense that he's saying what he thinks, that he's not trying to do the political parsing and figuring out where he needs to be and a straight shooter and he says when's on his mind. i think that's the more damaging comparison for jeb bush in this whole immigration situation. >> i think, you know, the 2016 campaign has begun and under way for a while and this is what they call the invincible phase of the campaign. not so much about reaching -- you know, about sort of targeting your message toward the masses within the party. but it is about fund-raisers, opinion shapers, interest group leaders, activists within the republican universe, communicating with them, finding out where they are and the priorities are, aligning yourself with them. building those kind of coalitions and alliances early

and if you -- there's a lot of talk about jeb bush is sort of overshadows the rest of the 2016 republican field and i don't buy in to thinking that the republican party is not at a place where anybody can overshadow it. he would be a formidable contender but look at the formula that presumably that jeb bush and others would rely on and the formula he his brother used. and we have this -- it was amazing. two years out, looked at 2000 and said that the republican race is going to be wide open. the first time they haven't had a next in line candidate. we didn't know who it was going to be and an unprecedented unification of the republican party in early 1999 and middle point of the year, the fund raising reports came out and this was big money tlen. george w. bush raised like $40 million. number two on the list raised like $3 million and five or six

republican candidates, buchanan, quayle, elizabeth dole, they dropped like flies before the first caucus. bush was at 60%. mccain at 12% nationally. that was a bandwagon effect. there's new york donors that love christie. a evn evangelical unit and like- there's a -- so i think it's just much more diffuse right now. doesn't mean, you know, that jeb bush can't win, won't run, any of that. maybe he will. i'm skeptical on the idea to run because her's the other thing we forget. in 2016, ten years since jeb bush has held office and the republicans deal with the question of, you know, eight years of george w. bush, is the name bush a problem? >> not officially announce but already in the invincible primary. >> the whole idea of like the formal announcement, no. i mean, look --

>> he is doing it. >> so are 40 other people and talk about the campaigns that never happened but did happen and argue that mario cuomo ran in 1992 and famously left the airplane idling there. >> being out of congress might be a good thing for jeb bush but being out of the state houses and actually plens are doing well in governor's offices so i think you're right that might hurt him a little. >> an opportunity, as well, the governor of a state to show that you are able -- >> leadership in action, yeah. >> leadership in action. that despite the gridlock in washington you are getting things done. >> we don't tend to elect for president people who don't have a job at the time. right? that almost never happens. >> jimmy carter -- >> hillary clinton won't have a job at the time. >> huh oh. >> there's that. >> jimmy carter was a former governor. ronald reagan was a former governor. i don't know. a former somebody. >> if we could put the -- >> nixon. there's a tradition of formers. >> if we could put the ppp poll we had there earlier on the

board i did note that rick perry is on the board, 3%. >> 3%. >> it's a healthy 3%. >> oh yeah. none of those people are sick. that's the problem. they don't have colds. >> it's an optimistic 3%. >> you know what they have hillary at? 58%. that's healthy. >> also a testament to nobody said anything negative about hillary clinton since priapril 2008. >> the people receiving the negative message inclined to vote for her. right? >> people to vote for her opponent receive the negative message. >> within the democratic -- yeah. >> democrats are like you say negative things. we are still rolling with hillary. >> we'll see. that's the interesting question. is there democrats that -- i doubt that biden would run against her. cuomo won't. i get my name out in this race and who knows what happens? >> steve kornacki just declared -- >> maybe. >> too young, i'm sorry. >> just have to wait another four years for that steve

kornacki ticket. >> i'm sorry. >> you saw the polls. we want to know what you think. we're not sure it's jeb versus hillary. let's do it any way. michael says he'd go for jeb. he was a great govern for florida. of course, not everyone agrees. gail says hillary all day long. the republicans are done for the next 25 years. >> wow! >> she has a crystal ball just like we do. like us on facebook. up next, signs of actual bipartisan movement on gun control and a group of newtown residents who aren't taking lawmakers' word for it. they want it pledged grover style. the guest spot is next. a trimmer? no. we got nothing. we just bought our first house, we're on a budget. we're not ready for spring. well let's get you ready. very nice. you see these various colors. we got workshops every saturday. yes, maybe a little bit over here. this spring, take on more lawn for less.

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gun control was perhaps the best or only chance of passage set to be introduced this week taking aim at straw purchasing

making it a federal offense to purchase a gun for someone not legally allowed to own one. an ad featuring gabby giffords. >> we have a problem. where we shop. where we pray. where our children go to school. but there are solutions we can agree on even gun owners like us. >> this would be the first major gun control reform since 26 faculty and students died on december 14th. friend of the show rob cox lives there and part of a community group called sandy hook promise. they're launching an effort to get lawmakers to promise reform with a grover norquist-style pledge. joining us now is rob cox, co-founder of sandy hook promise. welcome. >> thanks for having me.

>> making it harder to traffic illegal guns and for people to buy guns illegally on behalf of other people is a very good idea but there's some concern about enforcement and resources. joe biden recently told the nra's james l. baker that we don't have the resources as it is to prosecute people who lie on background checks. are you worried at all about how we make sure that all straw purchases don't happen, when in fact, they're already illegal? >> right. this is just the first plank in a series of pieces of legislation that you know we'll look at over a couple of weeks and months and this one, i mean, as you say, s.e. it is obvious if it's illegal, it shouldn't be allowed and we should prosecute on it on a federal level like this but it comes down to rubber meets the road and enforce laws. as one of the folks in my town said very clearly, there are a lot of laws out there and there are a lot that being enforced

properly. it's sort of seems to me a no-brainer you start by enforcing the laws and fund them and make sure that we have the infrastructure, whether it's on enforcing trafficking or, in fact, background checks. it doesn't really do us any good to have a background check bill and probably get, i hope to get a bipartisan piece of legislation on the next -- in the next week as well but it doesn't do any good to put out the laws and a lot of legislators look like they're being really busy and reacting if we don't give them any teeth. >> no. absolutely agree with that, rob. we also need a permanent director of the atf. that would help. the gun trafficking legislation, it's really important because the data is clear that guns tend to move from states that have weaker laws in to state that is have stronger laws, thus, weakening the effect of the states, with those stronger laws. but if we don't add to that background checks and we don't add to that legislation that

says, okay, only buy one gun per 30-month period, there's plenty of loopholes for all sorts of people to acquire firearms. don't you think? >> yeah. this is third rail stuff. what you have to do is let's look at the pieces. let's deconstruct them and the whole sandy hook promise approach is to just let's do our homework, put everything on the table and not just about guns to end violence in the country. particularly gun violence. it is about mental health, conscious parenting, school safety and certainly a concern in my town. you have to put these things on the table an staying on the guns, i moon, let's put each of these things, let's look at them on the table. let's actually do the work, talk to each other. sleets bipartisan discussions and then look at them one by one so this is great, this gillibrand-kirk bill. a great first step and then background checks. hopefully a bipartisan manchin-coburn effort and then vote on it and then tricky stuff whether it's high capacity

magazines or assault weapon ban. all of these things should be on the table and an honest to god discussion about it. we should do the research and then put it to a vote just like the president said. i mean, i have no issue with that at all and i think most of the american people like to see how the legislators believe and think about these issues. >> rob, are you and other reform advocates concerned about momentum flagging for the types of gun control reform that is we are talking about? of course, the energy very high after newtown. sustained a lot longer than what people had initially predicted but it seem like now there's been political capital spent on the sequester, media focus shifted to the sequester and continuing resolution and the batt bugt battles. >> that's why we have sandy hook promise to keep the window open until we have meaningful change and even if it just affects -- saves one life. we'll keep this window open.

with dialogue and honest to god discussion about the issues and the people i'm talking to, whether it's in washington, whether it niece silicon valley, whether connecticut or heartland of america, people were touched by what happened here and they do not -- this has to be the high water mark for this type of violence and i think people have -- you know, if you look back at history at the few times and we have actually reformed our legislation in these matters, by the way, again, not all about legislation. but if you look at it, there's always a moment where something happens. we react. whether it's the killing of martin luther king and robert f. kennedy. we are going to keep this window open. a lot will happen and only 18 months or 19 months from actual real political electioneering again. i suspect this is an issue that will make or break politicians' careers. >> well, rob, that's the variable, key variable is the midterm elections because what killed the momentum for gun control in the early and

mid-1990s is when the candidate that is voted for the brady bill came in and voted for the ban and defeated in large numbers. if that's the message out of the 2014 midterms and whatever's voted on this year, high capacity clips, anything like that, voting for gun control this year, pay the price at the polls and will kill momentum. >> i think that work it is other way around. >> a big player is michael bloomberg dumping $2.5 million in the special election in illinois. his candidate won. are you looking to bloomberg to level the playing field here or give the gun control forces a leg up? >> you showed mark and gabby's advertisement, as well. there are a lot of people that reflect the broad polling number that is you see about many of these issues and so i think that this time it's different and n consensus on the issues and first two and whether it's trafficking or back ground

checks and i would suggest high capacity magazines and weapon ban, may be more americans that believe in those than against those. it seems to me if you reverse it, there are a lot of people -- if you have a vote on these things and seeing the votes over the next couple of weeks and months, people will make their decisions in to november 14th about how they feel about these things and i imagine that mike bloomberg and mark and gabby and the brady campaign and the other force that is are sort of -- that have worked for many, many years tirelessly make sure that the window is open, as well. for our part, we are focused on helping the community heal. and it is coming together incredibly well and just seeing the amount of goodwill, the good acts of our town and it is actually a thing of beauty. and that's important. we need to make that happen and then give them a voice and i think their voice will be heard and will be heard right up to 2014 and beyond because this is just not something we can allow in the nra terms to fade away.

>> rob cox, thanks for joining us. >> my pleasure. straight ahead, can you really trust twitter? i hope not. "s. e's tweet bag" will make it clear and thomas roberts joins me so make sure you check it out. [ phil ] when you have joint pain and stiffness...

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tell your doctor if you're prone to infections, have cuts or sores, have had hepatitis b, have been treated for heart failure, or if you have symptoms such as persistent fever, bruising, bleeding, or paleness. since enbrel helped relieve my joint pain, it's the little things that mean the most. ask your rheumatologist if enbrel is right for you. [ doctor ] enbrel, the number one biologic medicine prescribed by rheumatologists. we have more breaking news for you here in a stunning development, new research has discovered that you can't trust twitter. >> what? >> mind exploded. >> settle down there. according to a recent pew study, the reaction on twitter differs from the general population's opinion as measured by surveys and what i see in my mentions most people like my fashion

sense. political example for you, remember the cringe-worthy first presidential debate in denver? >> yes. >> 66% of romney supporters said romney did a better job. 20% said obama. but at the same time, 59% showed obama support, 40% for romney. from elections to cabinet selections to policy decisions again and again we see a gap between polling shows and what twitter is saying i guess is the right word there. start tweeting @thecyclebackspin. i used to say growing up, you know, i can't imagine how people existed in the world without cable television and then the internet, cell phones. >> i asked my parents how did you get along without the atm. >> do you think the rss feed? >> yes. >> i used to rely on that. not the most -- clunky. unwieldy. it's twitter is -- i like to

tell people, i don't feel i have that many blind spots and near a computer, i'm not missing anything in the political world i'm supposed to -- you see it all. but my thing with twitter, i get it. i don't think i'm under an illusion of broad mass barometer but it's fun. think of the political event or a sports event watching the super bowl, a playoff game. >> i live tweet "duck dynasty." >> i loved "mystery science 3000" showing dumb old movies and sit there and making fun of it. i love that. i don't mind when people shout out at the screen as long as it's funny and snarky and witty and twitter, try to join in and make a fool of yourself or a rush of people liked mine. you know? >> right. >> and it can work the other way at its best, embarrassing to say something dumb on twitter and

maybe a moment that, you know, hey, there's more opinion than i realized. it can make you smarter, too. negative feedback. >> it did jump out at me. you have no blind spots. within the political world, you have no blind spots. within the world? there's a couple of -- >> well, music, entertainment, if you have questions, come ask me. >> i mean, you know, i love twitter. i hate twitter. i find myself addicted to it. i find myself exasperated by it. how hysterical people get and can't have an adult conversation on twitter a lot of time. fantastic aggregator and then you encounter all these people you would never want to associate with in the real world and finding out what they think. >> i don't know what you mean. >> sometimes -- yeah. that's how we met, i believe. >> right. >> you know, and -- >> it's nothing. >> you do see the ideological sort of gulf in america playing

out there. i think one point in my life i thought it was a valuable temperature gauge and now this confirms what we know. it's a good way of knowing what the edges think but certainly not what most of the people in the middle think. >> that's what i found it useful for is like a touchstone for what the republican base, like, activist super engaged base and what the democratic super engaged base, like, what they're thinking about a particular thing. which has value. i had more fun with twitter during the campaign when there were debates to watch, where everybody was on. when there were speeches to watch and everybody was on. now i've gotten kind of tired of twitter and i think i'm more overwhelmed by what you're talking about. there's so much -- it is, like, all snark and all sarcasm and all negativity and all -- everybody out to make fun of someone else. i don't know. some days i just feel like this is not a positive, helpful enfluns in my life. >> look what they point out, right? there's a lot of lefties and righties. the negatives are gigantic on

twitter. like poll loouts your soul, too. >> you have a life, krcrystakrk. you have stuff outside of online interaction and i will say i love twitter. i love it. i also rely on it. i like checking in to see what my colleagues are saying and also to take the temperature on both ends. i get a lot of negative reaction and i have some supporters on twitter and that's fun to sort of touch base with once in a while. but it's also important to start a really important debate sometimes an twitter does have that capability. twitter can start a national conversation that needs to be had. case in point. someone -- i was going to try to do this totally serious. case in point, someone on twitter remarked that steve kornacki had been wearing the same sweater for three days in a

row. on our show. >> not everything on twitter the true. >> it was false. >> but that is true. >> that is. >> that was a different size and returned. inflammatory remark. >> glen, how many pinnochios. >> to tweet about it. this sparked a question -- >> ridiculous. >> and then steve's own salon started to ask what should steve kornacki wear? i urge you to go there and weigh in. steve needs to know. >> steve upped the game today. >> i ran out of -- i ran out of sweaters and didn't -- >> you ran out of sweater. >> you have one sweater. >> one sweater. >> this is a direct consequence of trolled by your own employer. go through that and then be -- >> we have been trolling and hazing you for -- >> that's public. >> we don't employ him. >> i always know i dress better than toure. >> will the sweater be back

tomorrow? >> of course. it will not. >> i'll wear the cosby sweater. >> a better choice. >> alpaca? >> sure, sure. >> ebay. >> or with the stamp on it. that would be really cute. >> a kodak film and jell-o pudding pop. up next, what if you could know where traffic would pile up or locate flu hot spots to avoid before the outbreak? that is up next. one. two. three. my credit card rewards are easy to remember with the bankamericard cash rewards credit card. earn 1% cash back everywhere, every time. [ both ] 2% back on groceries. [ all ] 3% on gas. no hoops to jump through. i earn more cash back on the things i buy the most. [ woman ] it's as easy as...

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murder. >> okay. what's coming? >> double homicide. one male, one female. killer's male, white, 40s. >> set up a perimeter. i'm placing you under arrest for the future murder. >> stopping crimes before they are committed, might be hollywood make-believe but could it be our future? we are living in a world of what our next guest calls big data and virtually everything we do is collected, tracked and analyzed. take a bad flu season, for example, used to take the cdc weeks to announce an epidemic but now google engineers can track your searches for fever or cough medicine and detect a rise in flu cases immediately.

the data-fication of society revolutionizes everything and our next guest says this ability to manipulate the info is a big deal, a big f'g words in joe biden's words. should we be stoked or scared? with us now is data editor of "the economist" kenneth cuieka. let's start there. it says the book title is it will transform but this is transformed how we lived, hasn't it? >> that's true. we have seen data in society and going on for centuries in some ways but the difference is that we have a lot of data and things to do and we have a lot of data we couldn't do with just a little bit and at the outset of this period. and the same way as when the worldwide web came around in

1995, the internet created for decades created in the '60s and the beginning of '95, '96, '97, the genesis of extraordinary things and now facebook and twitter if you believe what's on twitter these days. >> who does that? >> no one does. >> yeah, right. we are just at the outset of the revolution. there's a lot to play for still. >> you write that big data is already used to better understand traffic patterns. when is it going to solve my commute down 95 from new york to d.c. every weekend or help all those folks out in l.a.? >> you would think that it should be able to help that. >> yeah. >> making predictions based on the weather and the number of cars that are on a particular roadway at a particular time measuring that. a company in seattle giving the data to companies in the automotive industry basically deals with 100 million data points at any 1 time on the road and makes a prediction. that's vast but what can you do with that information? you do w

information? sure, we're going to make your drive a little bit quicker, but when you reuse that data for other uses, you could learn things like the health of the local economy, cities find that when there's a lot of traffic, there's more economic growth. when there's less traffic, there's less. you can use the data for other things such as a proxy on the economy. >> and not just helping my commute. >> there's a lot of things that they are using that data for. i remember a story about how target was analyzing our purchases and they were able to see that this young woman was pregnant before her father even realized and he marched in the store, how dare you send her these coupons for pregnant women and two months later sheepishly apoll. >> is. she is pregnant. the question is not how do they do it because we've learned that, but the question is should we be afraid of these predictive powers and this sort of big data paying attention to our lives like big brother? >> well, yeah, absolutely. we should be afraid of it, but we shouldn't resist it either. there's many things we should be

afraid of. nuclear energy kill us. at the same time it powers our cities. we must adopt this technology throughout society to improve the way we give health care, we educate our children, that we get through town when there's a lot of traffic but at the same time we need to be very vigilant that we can actually see that we are in control of the data, that we are its master. the idea of precrime from "minority report" is a true problem we will face in which we have predictions making -- algorithms making predictions based on what we're likely to do but it's not certain we will really do that. >> ken, i guess you say new york city under michael bloomberg is sort of providing a template of how this might be used, how this kind of data analysis might be used to change the way government works in cities and states across the country. can you talk a little bit about what's going on in new york? >> absolutely. like all cities, new york has to do more with less. we've got austerity throughout

our budgets, and so what are we going to do to actually provide the right government services at a reasonable cost? one thing we're doing is tapping the data to do that. bloomberg is the right mayor to do that since he made his fortune in data. the city looks at which pharmacies are most likely to be ones that are handing out prescriptions they shouldn't be. for example amphetamines. what you need to do is first look at which pharmacies are handing out how much prescriptions and then look at the square footage of the surface area of the story. there you can see a correlation that you should be giving out maybe something within a certain band but things that are out of band where it's an exaggerated number of prescriptions, you can say this is suspect. let's investigate. you're not going to criminalize, not going to arrest the people in the pharmacy for doing this because there could be a legitimate reason why, it might be next to a clinic, for example.

nord, you want to u 0er7nd, y on the other hand, you want to use the data to investigate. >> up next, president obama walks into a poker game. s.e. has the rest of the story as she sees it next. when you have diabetes... your doctor will say get smart about your weight. that's why there's glucerna hunger smart shakes. they have carb steady, with carbs that digest slowly to help minimize blood sugar spikes. [ male announcer ] glucerna hunger smart. a smart way to help manage hunger and diabetes. i got your campbell's chunky soup. mom? who's mom? i'm the giants mascot. the giants don't have a mascot! ohhh! eat up! new jammin jerk chicken soup has tasty pieces of chicken with rice and beans. you're not going to criminalize, s.e. has the rest of the story thanks mom! see ya! whoaa...oops!

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we're doomed! kids on financial aid are going to have to get jobs feeding sick children to old people!

>> president obama isn't used to this kind of treatment from his media allies, but this time with the sequester it's different. man, the president's chicken little the sky is falling hysteria campaign didn't work. it isn't just jon and me saying it. check out this clip from saturday night's "snl." >> i'm the one who has to tell these folks, young men, there's no need to feel down. young men, pick yourself off the ground. young men, just because your funning is down, there's no need to be unhappy. >> i guess you can write that off as comedy, but the ally's at the "washington post" and "the new york times" are hopping on board the stewart/"snl" train.