and good morning. i'm richard lui in for chris jansing. breaking news, former establish prime minister margaret thatcher has died after suffering a stroke. thatcher dominated british politics for two decades after being elected in 1979. we're joined now by cnbc's scott cohn from london and mark bashir. let's begin with you, scott. as the details come in right now, how are britains reacting? how sudden of a development was this? >> well, mrs. thatcher was 87 years old and had been in poor health for a number of years, richard. nonetheless, this is a chance now to reflect on her legacy. you know, she could be and is was in many ways a device itch figure, considering what she was taking on coming in following the wrenching inflation of the 1970s. she took on the country's labor unions, privatized industries. but former prime minister gordon brown saying this morning that

even though who disagreed with her understood the strength of her convictions. and the current prime minister, david cameron, cutting short a trip to europe to come back here reflected this morning on the pivotal role that mrs. thatcher played in this country's history. >> as our first woman prime minister, margaret thatcher succeeded against all the odds. and the real thing about margaret thatcher is that she she didn't just lead our country, she saved our country. and i believe she'll go down into the greatest british peace time prime minister. >> reaction is beginning to pour in from around the world. and you know, one of the big parts of her legacy was leading this country's effort in the faulkland's war some 30 years ago, which cemented her reputation as the iron lady and also helped her politically here at home. richard. >> scott, thank you so much for the very latest there. martin bashir here in the studio with us, thanks for being here.

>> it's great to be here. >> the prime minister calling her the greatest peace time prime minister, but yet she's been described as beating loved and loathed. why? >> because her legacy can be divided in a sense between her successes on the foreign policy front, which were considerable. her and is ronald reagan engaged gorbechev and ultimately in 1989 the berlin wall came down and so did the soviet union. she was very effective in 1982 when the argentineans placed a argentinian flag on the faulkland islands and she sent the naval task force and military over and that was a successful campaign. a year later, she won a land slide victory. in foreign policy terms, she was effective. but domestically, she was an incredibly devicive figure. she began and came into office with so much in disarray in britain. we had major strikes. it was known as the winter of discontent.

that january/february of 1989. she set about solving the problem by destroying labor unions and unregulating, deregulating financial markets. and it was based on her view that she did not believe in a cohesive community society, if you like, and she once said there is no such thing as society. there are individual men and women and their families. and that was her sailant view. but actually, during the 1980s, there were the miner strikes and the rioting that went -- she attempted and is successfully disbanded the mining unions and denationalizing the mining industry. then there were huge race riots throughout britain, through a heavy form of policing that appeared to target urban communities, one of which i lived in. so it was a period of eminence conflict domestically and apparent success in terms of foreign affairs. >> 1979, we'll listen to a little bit of sound from

margaret thatcher. take a lisp. >> where there is discourse, may we bring harmony. where there is error, may we bring truth. where there is doubt, may we bring faith. and where there is despair, may we bring hope. >> so margaret thatcher in the 1970s, through the 1980s, many quotes that we can pull from that she distilled some very difficult times in environments down to a simple phrase. >> well, she's quoting the great -- i think -- is it thomas aquinas who used those words? yeah. that was when she was actually elected. in reality, the domestic circumstances in britain were very difficult. for the first three years, inflation went up. in 1981, her poll rating was something like 25%, which was the lowest up to that point for a british prime minister. slowly, things began to improve. but then, of course, we had the great debate about europe and she was extremely antagonistic towards any kind of single

european union. >> i grew up in the '80 in the united states and you could not talk about ronald reagan without talking about margaret thatcher. talk about that. >> talking about margaret thatcher from the american perspective, they speak of her resolve, tremendous, and, of course, the historic nature of her achievement, the first woman to become prime minister. whatever she did thereafter, nobody was going to be able to change that fact. it was remarkable. and yet the reality of living in britain during that period was not the one that i keep hearing suggested by many people. and, of course, remember this, richard. when she had to leave power, she was tossed out by her own party because she introduced the flat tax for local costs and expenses, which meant that someone who was a duke in england and held a major title would pay exactly the same

amount as a sanitation worker, what we would call a dustman. and there was such uproar with that were riots and as a result of that her own party told her that she had to go. >> which was even being debated here in the united states, the idea of a flat tax. >> you can hear people like eric cantor issuing statements eulogyizing her. i would expect if he would look at details of her premiership and her leadership, he wouldn't have such a rose tinted view of her tenure as prime minister. >> martin, thank you skovp. tune in today at 4:00 p.m. eastern for martin bashir here on msnbc. we'll have more on the death of this giant of history. thank you very much, martin. congress is back and tack tackling gun legislation. gun legislation prospects improve with republican senator pat toomey talking to democrat

joe mancion. 13 neerts have signed on to hold up any new gun legislation. you see that right will. senator john mccain did not get it. >> i don't understand it. the purpose the united states senate is to debate and to vote and to let the people know where we stand. >> so you would encourage republicans not to filibuster. >> i would not only encourage it, i don't understand it. what are we afraid of? >> tonight the president will deliver a speech in connecticut trying to recapture the emotions after the tragedy in newtown and he'll meet privately with the vikt maniey ies so say they wil dedicate their lives to passing gun laws. >> it's going to happen again. it is going to happen again. and every time, you know, it's somebody else's school. it's somebody else's town. it's somebody else's community until one day you wake up and is it's not. >> we don't get to move on. we don't have the benefit of turning the page to another

piece of legislation and having another debate and then playing politics the same way we've been doing. we don't have that benefit. we're going to live with this for the rest of our lives. >> i want to bring in matt welsh, editor and chief of "reason" magazine and mckay hawkins. matt, start with you. they're describing this as a make or break week. what would you say? we've been watching this process for some time now. >> the only thing that's on the table right now the background checks, expanding existing background checks which are not enforced strenuously. this is a last ha-rah of any democratic effort to follow up on the newtown tragedy with any kind of legislation and with the filibuster at stake or in play right now, i think it's a coin toss as to whether we're going to get anything done. so it might just be the last political framing of this issue. >> who has the momentum right now? >> there's a little momentum because pat toomey is involved

on the republican side. thatsdz that said, it's interesting to watch the angry birds versus the wacko birds, the john mccain and lindsey graham against the marco rubios. so far, the ram/paul side has had more juice and momentum. obama is playing on that distinguish right now and trying to see who will win. >> talk about the momentum. we have the threat of the filibuster we through up just a second ago. those senators who are going to say we're going to stop this from happening. we have joe mancion and pat too maniny toomey, as well. does that change the chemistry? >> it certainly seems like it. it would be a good thing for those who want more gun control. senator mancion has been meeting with the nra in recent weeks trying to hammer out a deal. what's interesting, he actually mentioned, as a democrat, is the one trying to woo conservative republicans over to at least not

filibustering a gun control bill. usually that would be something that a moderate republican would do, but because toomey isn't quite trusted by some of the people in his conference, you see mancion stepping in to take that role. >> i want you to listen first of all to governor dan maloy, what he said about wayne lapierre. >> wayne reminds me of the clown at the circus. i get the most attention. but the reality is the gun that was used to kill 26 people on december 14th was legally purchased in the state of connecticut even though we had an assault weapons ban. but, you know, there were loopholes in it that you could drive a truck through. this guy is so out of whack it's unbelievable. >> i want to get quick reaction from both of pup first of all, let's talk about this. is the nra as powerful as it

seems? >> the nra wouldn't have any power at all if there wasn't a broad support among the american people for gun rights and guns. that would evaporatevaporate. >> that said, background checks as broad public support. polls at 80%, 90%, and yet there is still a ton of work to be done to get any kind of background checks passed and that's partly because if nra has staunchly opposed it and they have a lot of sway in washington. >> the divide is very wide. thank you so much. i want to bring in chris murphy, a democrat. you should the gun laws should be a model for the nation. when you look at that, what's going to happen this week in congress with that back drop that we've been talking about in the states? >> what happened in connecticut was we got republicans and is democrats to agree to a bill that is probably the strongest in the nation. it puts universal background checks on the table and closes

up the big loopholes that governor malloy talked about. so we got republicans to support this, even though the gun lobby is pretty strong there. so i think there is momentum with senator toomey joining senator mancion, the governor coming to connecticut tonight and that "60 minutes" piece which frankly i would challenge any republican to watch that "60 minutes" piece and come down to the floor and filibuster a vote on gun reform. i think these momentum to get something done in the next couple weeks in washington. >> senator, on that very note, we saw the newtown families handing out their children's pictures to lawmakers, this is from last week when they were walking to the chamber to vote last week. you talk about the "60 minutes" interview. is this what needs to happen in d.c. to make something happen? >> well, there's nobody that can speak for gun violence legislation better than the newtown families. they're going to be here this week. and in connecticut, about a

month ago, people didn't think that the state legislature could pass a ban on these high capacity magazines. the state legislature did with overwhelming support in part because they newtown families came to the state capital and legislators couldn't look them in the eye and say no. listen, i know the families aren't going to be able to see every member of the united states senate this week and every week, but every senator has to ask, do they want to sit on the sidelines and allow this to happen again? it is going to happen again. maybe it won't be 20 kids, but even if it's five or ten or three, we need to do something here to make sure it doesn't. >> you know, governor dan malloy compared wayne lapierre to a clown. but nevertheless, is he the reasonable republicans are reluctant to sign on to gun laws here? >> i think the nra is a gun show. they put money into 16 u.s. senate races and they lost 13 of them. they have this mythology here that has absolutely no basis in

reality. and so, yeah, they are certainly powerful. but i think that as members get down to the chamber and they have these discussions with the newtown families and they look at the real political record of the nra, they're going to figure out that it's pretty easy to vote for gun violence legislation and not have any political ramifications back home. >>is murphy, thank you for your time today. a roadside bomb in afghanistan killed people, including six americans and among them, 25-year-old ann smettinghoff. she was on her way to donate books at a new school when their convoy was attacked. [ male announcer ] this is kevin.

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militants in gaza fired a

missile for the second time in two days into israel. and israel just bombed gaza. all this as secretary of state john kerry is visiting the region. this morning, he met with the i'll tallan prime minister and is scheduled to sit down with israeli president 15 minutes from now. he'll have a working dinner with israeli prime minister benjamin netanyahu today. we're joined now by ambassador dennis ross, former special assistant to president obama and currently with the washington institute for near east policy the. he's an msnbc middle east diplomacy analyst. ambassador, thanks for being with us. secretary kerry is said to be floating a 2002 plan endorsed by the arab league. again, that's a decade ago and is that includes withdrawal from all lands occupied by the '67 mid east war. when you look at what's being discussed at the moment, does it look like the jennings of a mid east peace talk revival here? >> well, i think what you see is

the secretary of state is trying to inject a new dynamic, create some new energy and see if he can find a new basis on which to resume a negotiating process. it's going to take some effort, it's going to take some time. the level of disbelief and distrust on each side is so great that you don't want to launch a process that's going to fail as soon as you get it under way. so it takes quite a bit of preparatory work and i think that's what the secretary of state is trying to do. >> laying the groundwork. now we move to the other hot spot being watched for u.s. diplomacy. that's north korea. latest development is they're announcing they're going to recall 51,000 of their workers, they're going to suspend operations at a factory complex they've joinedly run with south korea and they're severing its last economic link with its rival. here is senator mccain on the issue. >> this is a most serious situation, have no doubt about it. south korea would win. we would win if there was an

all-out conflict, but the fact is that north korea could set seoul on fire, and that, obviously, would be a catastrophe of enormous proportions. i don't know what kind of game this young man is playing. it's obviously brinksmanship. >> brinksmanship. one prospective ambassador says kim wins several ways by doing what he's doing right now. he wins with his father's general. he wins with extracting concessions, perhaps, and he wins, really, on the black market where north korea continues to sell billions of dollars worth of nuclear know-how. >> well, but he's playing a very dangerous game. and it assumes that he can control the brink and not make a misstep and not provoke a conflict, which would be as senator mccain says one that he would lose, but one that would be highly, highly costly. i think the critical thing here is what does china do? china controls most of the cash that goes there, provides the food and fuel that goes to north

korea. china really has to think pretty hard. does it want him acting in a way that, a, builds the american military presence in the area, something the chinese don't want to see, and b, runs the risk of provoking a conflict which could threaten the existence of north korea, produce millions of refugees into china, due to the last thing that china wants. at some point, china has to decide do they use their leverage on this new leader king jong unor not. it seems to me that it's profoundly in their interest if they don't do it, they're increasingly going to see their own interests put at risk. >> ambassador ross, thank you for your time. americans are fed up with flying. according to a new study, the number of complaints about airline service jumped about 20%. united airlines led the most compliance. airlines did a better job handling baggage and almost 82% of flights took off and arrived on time. hawaii air, alaska air tran, delta and us airways have the

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she was known as the riern lady. one of britain's most influential politicians of the 20th century. former british prime minister margaret thatcher died this morning at the age of 87. the white house issued a statement saying with the passing of baroness margaret thatcher, the world has lost one of the great champions of freedom and liberty and is american as lost a true friend. thatcher was undaunted after surviving an assassination attempt by the i.r.a. >> all attempts to destroy democracy by terrorism will fail. what we've got is an attempt to substitute the rule of the -- for the rule of law. >> i'm joined now by andrew rober roberts, a british historian and lou coffee.

thank you for being here. henry kissinger this morning, after learning of the passing of baroness margaret thatcher described her relationship with the united states, with churchill and fdr. can you make that comparison? >> oh, yes, you certainly can. historically, that comparison is a very accurate one. she worshipped, she admired winston churchill enormously. if someone looks at this as something that was done for freedom, what she did with communism w long with ronald reagan is very much the same with what roosevelt and churchill did with fascism. >> they did not necessarily see eye to eye, reagan and thatcher when it came to the relationship with gr gorbachev. >> when push came to shove, they saw eye to eye on the big issue. it was the personal relationship between margaret that mucher and

ronald reagan that helped bring an end to the cold war. >> i was alluding to when reagan met with gorbachev. baroness margaret thatcher reacted to that by traveling to the united states to speak with president reagan at the time. >> that demonstrated how close the relationship was, where both of them felt so comfortable around each other that they could be candid and open and truly be friends. this is exactly what took place at the time between ronald reagan and margaret thatcher. they were close, they cooperated, worked together and they were able to achieve great things together. >> andrew, baroness margaret thatcher, when she first got into politics, there were only 27 female entities at the time. she was the youngest. there are articles that are out there describe her as trailblazer for women. in fact, in a recent poll by the daily mail, she outranked michelle obama, princess diana and hillary clinton as being the most inspiring.

>> she did inspire women. but she never believed in having a certain number of women, quotas of women or anything like that. for her, women had to be able to do it on their own merits or not at all. >> luke, talk about that. >> she was definitely -- she believed in meritocracy. she did shatter the glass ceiling. but to her, it hardly mattered, the fact that she was a woman. she was a tremendous lead ner all sense. she knew that she had to do whatever it took to get her policies implemented, to get britain back on track, to make the country proud again and to ensure that britain could be a country with some economic success. because at the time she took over in 1979, britain was considered the sixth man of europe and she was able to turn that around, not necessarilidy boing the most popular thing as a leader, but doing the right thing. that's the important leadership lesson we can all learn from margaret that much per. >> like or dislike that she had a wide breath of tools and she was una afraid to use any of them.

>> she was the toughest woman in politics. she didn't believe democracy was about following the people. she believed that there was an element of leadership involved, as well. and the funny thing was that it really worked. as the people did follow a strong leader, she is in that sense came from the era of giants. >> you know, luke, as we look at how her influence reaches forward to today, i was just looking through some modern headlines and it was described that her disabled benefits, that she had pushed forward at the time when she was in power was not liked at this moment. but we got a sense from reading that or when i read that that she still has influence today on modern policy. >> absolutely. many of the modern political debates taking place in the united kingdom today, one could draw lessones from margaret thatcher on, whether it's welfare reform, whether it's pursuing policies of economic growth or whether it's dealing with the european union. we all can look back and look at

margaret thatcher and find inspiration and find examples of how to lead. >> what was her influence, andrew, on american politics? >> i think she did have an influence on ronald reagan in particular. she loved america. she was an absolute -- to the bottom of her being. she believed america was all about the kind of ideology she believed in to do with the free market and getting ahead in life. and so there was a symbiotic relationship between her and is america. and the one thing is the response of americans today to this sad news is so positive. >> it's indicative of that relationship. >> it really is. and that is something that she would be very happy to see. >> andrew roberts, british historian. thank you so much. luke coffee yb appreciate your perspective today. live pictures right new in new york, a truck dangling off a bridge in newport news -- excuse me, in virginia, rather. not insure new york. according to what we're hearing

at the moment, fire crews saving a woman there that was trapped inside the cab which appears to be what was happening over the bridge off the side of the monitor merrymac mechanical bridge tunnel. that's happening just at the moment. we have some live pictures from our affiliate there. we'll continue to watch what is happening there in newport news, virginia. i think it's going to zoom back in as we take these chopper cam pictures. what we're also hearing from the virginia department of transportation, they're saying that all north and southbound lanes we can clearly see in the pictures here of interstate 664, they're closed at the moment. they're zooming back into this cab that is dangling over the side. right in the middle of that cap. we're continue to watch what's happening here in newport news, virginia. checking this news feed this morning, a car bombing in the main business district of damascus has killed at least 15 people, more than 50 others were hurt. the blast set cars on fire and damaged several buildings there. sad news out of north

carolina this morning. officials have recovered there the bodies of two young children who were trapped under dirt at a construction site. the 6 and 7-year-old children were playing in the hole when the dirt collapsed over them. the men who took hostages at a hillary clinton campaign office in 2007, back the police custody this morning after escaping from a minimum security correctional facility. police arrested leland isanberg this morning after being reported missing. he has been behind bars for two years after the standoff at clinton's roach, new hampshire, office. he claimed to have bomb, bit turned out to but flare pes. rutgers university will commission an independent review of its basketball program and the investigation surrounding mike rice. rice was fired last week after this video went viral of him pushing players and yelling gay slurs at them. rutgers university president is expected to face tough questions about the scandal when he holds

a town hall today. there's a threat of severe weather today in the midwest with the potential of high winds, hail and tornados. kans cans has seen golf-ball-sized hail over the weekend. look at those pictures right there. louisville university has a lot to celebrate today. both its men's and women's basketball teams will play for the championship. go blue. and louisville women will play uconn tomorrow night. the michelin man cracking down on overweight issues. going with companies pennizing employees. >> absolutely. if you don't get some health screens. you know, the situation here is that, you know, things like high blood pressure or i guess let's be honest, a generous waistline, it could cost you, richard, up to $1,000 more for health care coverage starting next year at michelin.

it's not just michelin. there are other companies having to respond to these rising health care costs and also it seems that a number of those voluntary wellness programs that are out there haven't had the best results, so now micheli, another company demanding employees share things like your personal health information, your bmi, your weight, your blood sugar levels or obviously you have to face higher premium is or deductibles. apparently until recentry, this is interesting, michelin did award workers automatic credits towards their deductibles along with extra money for completing those health assessment surveys or perhaps participating in some kind of action plan for your wellness. but the health care costs have been going up and so it did have to adopt that stricter policy. >> as you're working out, poubl, you'll be listening to streaming music and there's developments there, too. >> absolutely. it seems that apple is reportedly close to launching streaming music service and could sign a deal with major music label as early as next week. who is that bad news for?

companies like pandora. those in the know say in addition to playing and selling music, apple's service could allow you to jump back into the on beginning of a song, which is something that pandora's free service i believe does not offer. this is already a competitive space and it's going to get a lot more. >> cnbc's mandy drury, thank you. >> thank you. average price of a gallon of gas has dropped 6 cents a gallon this week. americans are driving less, older cars are being replaced and refineries are finishing up their spring maintenance earlier. according to 24/7 wall street.com, these are states where the price is plunging the faster. at number five, virginia down 9 the.1% over the past year. number four, illinois. washington state comes in third, oregon second and at number one, indiana where prices are down 11.6% from a year ago. ... forget it.

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the buzz continues on a possible 2016 run for hillary clinton, chelsea in a rare tv interview on the "today" show is leaving the door open to a candidacy of her own. >> right now, i'm grateful to live in a city and a state and a country where i strongly support my mayor and my governor and any president .my senators and my representatives. if at some point that weren't true and i thought i could make a meaningful and measurably greater impact, you know, i'd have to ask and answer that question. >> and chelsea, along with her father, are fueling speculation about her mother's future. >> as a daughter, i very much want her to make the right choice for herself. i know that will be the right choice for our country. >> i think america will have some very good choices for president. and i think that -- >> he didn't even blink. i'm joined now by matt schlapp,

former deputy assistant tore george w. bush. good day to both of you. ta tara, chelsea, what do you think? going to happen? >> well, you know, i think we're really way out ahead on a lot of this. it's 2013. there's a lot of speculation about 2016. but i think at the core of it is the idea that many americans are really excited about the idea of our first female president. and i think that's what's driving a lot of this conversation. >> it certainly is. matt, listen to this. i'll get your reaction on the other side. >> she's the most compelling interesting person on the political scene right now to have any chance to run for president. so that's why we're spending a lot of time talking about it. we're going to continue to talk about it. and she is not going to make up her mind probably until after the midterm. >> democratic strategist there james carrville. how large of an upswell do you think would democrats see at the poll if hillary clinton did run is in the would it be more than 2008 with barack obama?

>> well, it's different dynamic. i think my fellow republicans are kind of tired of these clintons running and beating us. so i think we fear her as maybe the toughest candidate in the next presidential cycle. but these things are hard to predict. a lot of republicans watch that democratic primary in 2008, richard, and thought how strange it was to see this kind of up and comer barack obama take out hillary clinton who most of us assumed would be the tougher candidate. so this time around, it seems like she is very battle tested and ready and i think she'll be formidable. but i also think on other side of the line, we have a lot of candidates, as well. what is the scenario, matt, where hillary clinton, if she were to run, that she would lose? >> i think -- well, the first step for hillary clinton is she has to decide she's going to run. for most of the clinton intimates who i talk to say the number one thing that will impact her decision is the health of her husband. he's had some health problems

over the last year. he looks great, but i guess it's common for a spouse to worry about their other spouse when they're making these decisiones and any kind of health issues would make a presidential race much more complicated. but this terms of the politics of her running, she has james carrville start ago super pac. that's a strong asset on her side. money will be a big factor and put health into there and put together a proper strategy wsh which she did not have the last time and she'll be formidable. >> tara, it was written it's such a silly question. of course hillary is run, she writes. her challenge is to get into the future and take there, adding fresh people and perspectives and leaving the clinton mishegoss and cheesiness in the past. the real question about hellry is this -- when people take a new look at her in the coming years, will they see the past or the future? mrs. clinton or madam president? do you agree with that and how does she overcome that? >> i think nobody knows hillary clinton is running, but that

won't stop everyone from talking about it, including march eveur dowd. the real question is what and where. it's early in the season. i think a lot of people are cab temperatured by this idea of having a leader like hillary clinton. she's one of the greatest secretaries of state we've had. i was telling matt earlier, i have some friends who are raising young kids and their girls asked, when kerry became secretary of state, can a man become secretary of state these days? that is largely because of the incredible work of hillary clinton and secretary rice and madeleine albright that were in a world of thinking there are month bounds for what women can do. >> no limits that young women can do. when you look at today's breaking news, that coming out of the uk and baroness margaret thatcher passing away, what's your thought here, tara? if you watch historic and is look at hillary clinton running

and possibly becoming president of the united states, a first, you cannot help but look at margaret thatcher, too. >> margaret thatcher when it comes to issues of public policy, i probably couldn't agree more. but when it comes to politics, i admire her greatly. she said this morning, if you want something done in politics, give it to a woman. if you want something said, give it to a man. and i could not agree with her more about that sentiment. >> she had a lot of quotes that were quotable. matt, tara, thank you boeing. appreciate it. >> thank you. >> thank you. >> today's tweet of the day comes from "new york times" columnist nicholas christoff saying first generation of women political leaders are often to have country serves, but they open the way for others. we know a place where tossing and turning have

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more than a third of all americans, 78 million are obese, according to the cdc. and the cost to treat obesity

related problems here, that's approaching $200 billion a year. in his new book, "salt, sugar fat, how the food giants hooked up" michael mogs writes that company scientist search for the perfect amount of salt, fat and sugar in their processed food formulas together uts addicted. what's known in the industry as the bliss point. michael moss joins us today. good to see you. thanks for having me. >> what's the bliss point? >> that is the perfect amount of sweetness usually in food that will send us over the moon. not too much, not too little. one person walk me recently through his formula for the perfect sod ya. he had to use different points, subjected to 3 thougs consumer taste tests and guaranteed to be a success fovl company. >> make that real for us, the bliss point, a product. what's going to be in it? >> sugar, salt, fat. this is a holy trinity for the --

>> all those three? >> always those three in optimum amounts, heaps, really. we've always known the foods we hate to love will make us sick if we eat too many of them. but we now know for years thes prodollars industry has known this, even as they continue adding heaps. >> what food would surprise us if michael moss came out and said that has the bliss point very well calculated and we go, oh, my gosh, i had to idea? >> i really love both potato chips myself and to talk about it. they have the salt, the flavor burst goes right you to your pleasure center of the brab and says eat more. they're loaded with fat. that delivers what they call the mouth feel which is an incredible allure. and they're loaded with sugar, which i didn't know. not added to it, but the potato starch itself starts turning into sugar as soon as it hits your tongue. salt, sugar, fat. >> i love the holy trinity, i have to say.

you've sifted through thousands of industrial documents and are part of a 1999 presentation to wall street investors that you pulled out from philip morris. we're helping busy consumers with an extensive lineup like caco bell dinner kits and lunchble us lunch combinations. we also know the number one question in america at 4:00 p.m. is not how did the market do today? it's what's for dinner and most consumers don't have a clue. >> it sounds like my wife eve and i in the evening. what's surprising to me is the fast food industry has moved into the grocery store. as the grocery manufacturers realize this is an entirely new market they could go after. suddenly shopping for groceries becomes much more problematic for us as we're trying to feed our kids something healthier for dinner. >> one reaction to this story line might be, well, you make the products, it's up to the open free market to decide whether it's going to buy it or not. >> and that's a good point. i don't view the industry as

this evil empire that's set out to intentionally make us obese. the problem lies in their collective squeal to izeal to companies do. it's their own dependance on self-sugar fat to make those products ultimately convenient, ultra although cost. >> how do we break this addiction? you know, you have to really work hard at it. better shopping techniques, resist the spontaneity and eat healthier. >> mike, i'm afraid i'm going to have i'll have probably some potato chips later on today. michael moss, really enjoy it. >> thanks. thomas roberts is up next. thomas, up for some potato chips? >> you know what? i would not want michael to come to my refrigerator, but the book sounds fantastic. next, it was the grocer's daughter who became the iron lady. remembering the life of british prime minister margaret thatcher who passed away at the age of

87. back many at home, it could be a break or break week for gun control in this country. president obama is heading back to connecticut to meet with newtown families. the big question, will it work? and who cares about reaching for the stars? nasa plans to hunt down and rope itself an asteroid. we're going to look at why and how it might be achieved. that and much more coming up at the top of the hour. ♪ [ grunts ] yowza! that's why i eat belvita at breakfast. it's made with delicious ingredients and carefully baked to release steady energy that lasts... we are golfing now, buddy! [ grunts ] ...all morning long. i got it! for the win! uno mas! getting closer! belvita breakfast biscuits -- steady energy to do what i do all morning long. belvita breakfast biscuits -- what that's great. it won't take long, will it? no. okay. this, won't take long will it? no, not at all. how many of these can we do on our budget?

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