the white house has already pivoted to the hard sell with skeptics emerging both at home and abroad. before we get to the hits, runs and errors of this global reaction, let's look at the anatomy of this deal, how it was hammered out by this group of six world powers. now, it freezes iran's nuclear program in place for six months. and it allows for daily inspections of iran's nuclear facilities. here's what iran gets in return. $6 to $7 billion in eased sanctions. both president obama and secretary of state john kerry cautiously celebrating the deal as step one in a very long walk. >> while today's announcement is just a first step, it achieves a great deal. >> now the really hard part begins, and that is the effort to get the comprehensive agreement. >> among the world leaders panning the deal is benjamin netanyahu. he announced he's sending envoys to the u.s. one day after he blasted the freeze with this.

>> what was concluded in geneva last night is not an historic agreement, it's a historic mistake. >> here at home newspapers across the country are predicting a showdown between the white house and capitol hill. what we're hearing so far from lawmakers on both sides of the aisle and also from both chambers, it backs it up. >> i think it bodes a very, very ominously for the region and in fact u.s. security. >> i've seen a movie like this before called north korea and it did not end well. what does this deal accomplish in terms of the end game? >> we're sending a signal to iran that they can continue to go ahead and by talking and acting like they have good will can get away with at least nuclear weapon production capability. >> joining us right now is john

hartwood. john, good morning to you. let's begin with the core of this deal. explain to all of us that core and then the sticking points involved. >> well, essentially it's a mild easing of economic sanctions, which the united states insists is reversible, in return for a freeze in the iranian nuclear program that does not dismanlts that program and that's the core of the objection. and whether or not you like or don't like this deal, it is basically a test of whether you think diplomacy is possible in this situation or ultimately we'll have a military showdown with iran. if we don't get a comprehensive agreement at the end of several months, this will not matter much at all. but we may not be in a worse place than we are right now. ultimately if we can't trust iran and verify the steps that they pledged to take to dismantle the program, we're not going to get anywhere and ultimately we could be headed for a showdown with iran as we've been on a track for, for

some time. >> trust but verify, those are the exact words. you're looking over my shoulder at my notes because that's how i feel about this deal as the time clock starts to tick on this. first read says congress will send the president additional sanctions hitting iran asap and the question is really will those sanctions allow a six-month wait period to see whether or not iran complies or not. i want to play for everybody what ben rhodes had to say on "the daily rundown" earlier today. take a look. >> we do not believe that there should be a movement towards new sanctions right now because we want to test this agreement. we don't see the need to do it now during the life of this agreement because frankly that could cause divisions within our coalition and could complicate this diplomacy. let's keep those sanctions as leverage. if the iranians cheat or we don't get a deal at the end of the six months. >> republicans and democrats alike are expressing panic over this deal. very, very skeptical. explain why. >> well, look, we've seen these divisions back in the bush administration as well where you

had people like condi rice who wanted to pursue diplomacy and dick cheney wanted to take a more aggressive approach. but here -- so you have the same split now, and i think that split is reflected among democrats and republicans. i think republicans are more dead set on trying to actually legislate sanctions. i think democrats are more likely to make a lot of noise about that, try to keep pressure on the administration, be the bad cop for the administration as they deal with the iranians but not actually enact those sanctions and undermine the president's attempt to make this six-month period of talks toward a broader agreement work. >> and let's talk about some of the noise, the reaction that we're seeing from this, because we're watching how our different elected leaders are responding. we've got senator john cornyn tweeting amazing what white house will do to distract attention from obama care. and then david plouffe tweeting back, no, a real distraction would be war, like iraq. and then we've got the washington post explaining

republicans are embracing the wag the dog. republicans do anything and everything obama does through the plichl of his health care law speaks to the massive level of distrust between the parties right now. so, john, is the partisan bickering, is it really going to get in the way of governing and how we move through in the long term here, especially when we look at all of this through the global lens? >> well, partisan bickering is the background noise of governing all the time, as you know, thomas. it's ridiculous to think that the administration is cooking up this deal to distract the attention from obama care. that's not -- that wouldn't be an effective strategy if you tried to do it. it's the kind of reflex partisanship that we've come to expect from both sides over a number of years. but i don't think that in the end as long as democrats control the senate and control what comes out of the senate, you're going to see the president's policy crippled by that. it will be -- it will be something he has to deal with.

he has had to deal with it just as george bush had to deal with it but i don't think it's going to interfere with these negotiations. >> thank you, sir. appreciate it. joining me to talk with this is bobby ghosh, p.j. crowley and joel rubin. gentlemen, good morning, it's great to have you here. bobby, i want to start with you because there's a lot of talk about how our arab allies are responding to this. they are uncomfortable with this deal and also angry about how the deal went down. but a statement from the saudi council of ministers says if there was good will, this agreement could represent a preliminary step towards a comprehensive solution to the iranian nuclear program if that led to the removal of weapons of mass destruction. now, bobby, the saudis also said they hope the glaeagreement wil followed by further steps that would guarantee the rights of all states in the region to nousfnou

peaceful nuclear security. >> saudi arabia it would appear is opposed to it, but the entire -- the backdrop to this deal was negotiated in oman, another arab state. the kuwaitis and qataris have come out in favor of the deal. the saudis are definitely opposed to it and probably the united arab emirates. and there are several things. there is a fear of having a nuclear-powered shiite country. the saudis and the immigrants remember are sunni arab states so there's an element of sectarian distrust and hatred that is underpinning this concern. so the saudis have said for a while now that if you allow iran to have nukes then you should allow us to have nukes as well. and every now and again during the course of these long negotiations, they have sent up a bubble saying -- a little balloon saying, well, maybe we'll talk to pakistan, a muslim country that does have nukes and

maybe we'll get some nukes from them. but this does have a feel of a bluff and double bluff and now you have the council of ministers saying -- welcoming the deal whereas you have back channel saudi diplomats saying this is not a good deal. so they're trying to have it both ways a little bit. >> back here at home we're trying to do the same thing as we go through this, p.j., because the criticism has been harsh and fast. almost damned if you do, damned if you don't approach. i want to show you the reaction from a couple of electeds over the reaction. >> if you say the reaction in iran right now, they're spiking the football in the end zone. >> we are very concerned as to whether iran will live up to even these commitments, and this is a first step. >> all right, so again everybody point out, p.j., this is a first step. you tweeted that a full scrap of the nuclear program is simply not practical at this time. so explain the practicality of what this first step really means. >> i mean the first step basically freezes the current situation in place.

and it does allow for sufficient inspection regimes so that were there an iranian break towards a nuclear weapon, it would be detected. so that's as far as it goes. i think most of the strident opposition is less about the interim agreement itself and would suggest about the prospects of a comprehensive agreement and the implications of that in terms of iranian and u.s. relations and its position within the region. and i think that's where prime minister netanyahu factors into this, because what we see in the interim agreement and the prospect of a comprehensive agreement, as difficult as that might be, is two different bottom lines. the israelis want a complete dismantlement of the iranian nuclear program. no enrichment, nothing at all. i think the united states is willing to tolerate some enrichment and that gets to the trust factor very quickly. >> as you bring up benjamin netanyahu, joel, let's talk about how benjamin netanyahu has

responded. he believes this is a big mistake, historic mistake. in the past he has compared iran to nazi germany. you have your article that came out before this deal was struck. but in it you say that jewish americans should support this deal without which you see two options. you say try to contain iran through overwhelming military activity and economic pressure. the second option is just to go to war. so explain option number one, why we're better off with the first step than without it. >> thomas, this deal is a good deal for american security and it's a good deal for israeli security. one has to ask the question as opposed to what. without this deal, what we would be witnessing is an iranian nuclear program continuing to expand and grow and develop more dangerous material and not have the types of inspections that we need versus potentially having to respond to that through military action, which would not be conclusive and potentially

set the program back by a time period of several years and then it would blow up the international sanctions that are constraining iran right now and bringing them to the table. many israelis right now are assessing this. the former head of military intelligence has come out in support of this deal. we're likely to see other voices in israel come out and say for a first step, this takes the most dangerous materials off the table and it allows for a full comprehensive deal to prevent an iranian bomb. let's see where this heads. i think that's the position that american jews should support. poll after poll show they do support diplomacy versus military action regarding iran. >> again, this is a first step in a marathon, not a sprint, so there are no easy answers to get us down this path. bobby dpoesh, p.j. crowley, joel rubin, thank you for your time. this leads us to our question today. who got the better end of the iran deal? talk to us, the conversation going on, twitter and facebook as we speak. right now a deadly winter storm that's making its way

across the country could threaten your holiday travel plans for thanksgiving. this powerful system started out west dumping snow, ice and freezing rain across several states including arizona, new mexico, utah and nevada. >> we had almost as much water content out of this one storm as we had most of the season last winter. >> all right. the storm already responsible for some 13 deaths and wicked weather forced dallas-ft. worth to cancel 650 flights yesterday. more than 300 have been cancelled today. let's talk about this storm, where it's headed, who's going to get the worst of it. nbc meteorologist bill karins tracking this system for you. >> good morning, thomas. everybody has been asking me how is it going to affect my plans. let me break down the next three days so you can make your plans and what the weather is going to be doing. starting with today. the ice storm is ending in texas but there's an ice storm ongoing northern portions of arkansas. right now we're okay in little rock. as we go into tuesday, still mostly a rainstorm. i may mostly because there is an area of ice here in the higher terrain of the appalachians in

nok, also west virginia, going up to pittsburgh. that's going to be late in the day. but the heavy torrential rains and windy conditions will be down here in the southeast. as far as tuesday goes, if you're traveling at the airports, the worst of it tomorrow is going to be atlanta in the morning, charlotte really all day long and raleigh afternoon and evening with the heavy rain and then late in the day towards the d.c. airports. pittsburgh also some sleet and snow mixing your way late in the day. then as we go into wednesday, the busiest travel day of the year they call it, the storm will be right over the top of new york city as we go through wednesday morning. very windy. boston logan could be one of the worst airports dealing with the heavy rain and the wind. the back side will be snow, maybe even heavy snow in areas like buffalo, possibly erie, cleveland and pittsburgh. and the airports i'm targeting on wednesday, d.c. early in the day. then it should clear out. new york city should be having trouble early wednesday morning. but boston, again, one of the problem spots along with this snow in buffalo. so hopefully that answered some of those questions, thomas. a lot of people need to get to their location safely. >> it seems like everyone will

be affected at some point. bill karins, thank you, sir. appreciate it. well, this afternoon nearly a year after the newtown shooting, investigators will release the first report on what they have found. nbc's rehema ellis will join me live from new york to talk about what this report could be revealing. and the iran nuclear freeze. a calculated distraction from obama care or something else? that was at least what one republican is saying. i'm going to talk about that and more with democratic congressman chrisollen from maryland. he's coming up. you get your hair cut here. you find that certain thing you were looking for here, but actually you get so much more. when you shop at these small local businesses, you support all the things that make your community great. the money you spend here, stays here. in this place you call your neighborhood. this saturday is small business saturday. get out and shop small. that's a good thing,

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an update now on our big story. the fallout on both sides over the nuclear agreement with iran. republican congressman mike rogers who was chairman of the house intelligence committee said this morning he's very concerned about this new deal. >> the iranians are already saying this deal guarantees we can continue to enrich uranium.

it has -- it didn't even touch the ballistic missile part of their program and the other portion it didn't touch any of the military research facilities where we believe that they are working on triggers and other very key components to a robust nuclear weapons program. >> joining me now is democratic congressman chris van hollen of maryland. sir, it's good to see you this morning. >> it's good to be with you, thomas. >> you were once a staffer on the senate foreign relations committee that dealt with weapons of mass destruction and you say this plan is a good first step. we keep hearing that phrase "first step" but some of your democratic colleagues are more skeptical about that. i want to play what elliott engel, new york's congressman had to say about it. take a listen. >> it's disappointing to me that iran is still going to be allowed to enrich while they're talking. i would have thought that that should be a prerequisite to any kind of talks. i do think sanctions should always be hanging there, because that's what brought iran to the table in the first place, and i don't think you make them

bargain in good faith by going squishy. >> so majority leader eric cantor said this morning that this plan weakens the sanctions, takes the heat off iran to abandon their program. is the obama administration giving up too much in this deal? what would you say to your fellow democrats who are saying they're worried there, especially congressman elliott engel. >> no, thomas, the united states and its allies are not giving up too much. first of all, the overwhelming majority of the sanctions remain in place throughout this period of time. there was a very small relaxation of some of the sanctions on a one-time and reversible basis, number one. number two, under this deal iran actually has to neutralize its most highly enriched uranium, the 20% enriched uranium, they have got to get rid of that. at the end of the six-month period, they will have no larger nuclear rich stockpile than they do today and all experts agree that this expands the time of any, quote, breakout for iran to actually acquire a nuclear

weapons capability. and the critics have to answer the question that your earlier guest raised, which is what's their alternative? if you don't have an agreement in place, iran could accelerate its development of enriched uranium over the next six months. so those who are criticizing this deal, thomas, have to tell us what they would do in its place. if their answer is they want to skip the diplomatic process and go straight to use of force and rush to war, they should be straight with the american people, because those are the alternatives on the table right now. >> unfortunately, though -- >> will you do it diplomatically or militarily. >> the track record of iran does not allow for a stable response for most people who would criticize this. so obviously without getting harsher penalties, especially allowing iran to continue its enrichment during this process of verification, does leave skeptics to wonder why should we trust their word at all?

and then we have senator lindsey graham blasting this plan this morning and saying congress is going to be taking action on this. i want to play it for everybody, take a listen. >> we're going to come up with a new round of sanctions that really defines the end game. i think there's bipartisan support to dismantle the plutonium reactor and to stop enriching in iran completely. after 30 years of chaos, mayhem and murder by the iranian regime, should they really be allowed to enrich uranium? >> that's the big linchpin on this because they're going to continue doing that, sir, and white house advisers are saying in response to people that would call for more sanctions right now that that would tank this deal altogether. what's your stance? >> well, thomas, first of all, this is not about trusting iran. again, if you do nothing, iran can continue to accelerate its nuclear enrichment efforts. this has the massive inspection regime, daily inspections which we would not have in the absence of this agreement. we would be flying entirely blind. so again, critics have not

answered the question what they would do short of using military force. and if that's their proposal, they should do that. so this is not about trusting iran. iran didn't have some kind of personality change overnight. this is about slowing down, number one, their enrichment capability, which it will freeze in place under 5%. as i say, reverse the stockpile, get rid of the stockpile of more highly enriched uranium. with respect to more sanctions, the reality is that the very limited sanctions that we are getting is number one totally reversible and the vast architecture of sanctions remains in place. remember, we imposed these sanctions with the help of the international community to bring iran to the negotiating table. it's working. it finally did. if the united states and our allies says, you know what, now that they're at the table, we're not interested in trying to find a diplomatic solution, we will lose international support for those sanctions.

and believe me, the united states portion of those sanctions in terms of the impact on the iranian economy is minimal. the reason it's effective is because the president has been able to build a broad multi lateral sanctions regime against iran. if that weakens because our allies say the united states is not interested in a diplomatic solution, then the game is up. then iran both gets relief from sanctions from the international community and can continue its nuclear enrichment capabilities. so again, critics need to say compared to what. and if their answer is that we should use military force and rush to war, they should be clear about that. because most of the experts that i've talked to recognize that this is an agreement where the pros far outweigh the cons and the critics have not come up with an alternative that's better. >> meanwhile some would say that the pros of going ahead with something like this really takes the eye off the prize with obama

care. we've got people like senator john cornyn tweeting amazing what the white house will do to distract attention from obama care. we've got a pollster, a democratic pollster that is saying because of the glitches in the rollout that this is a very big problem for us, we can try to hide our heads in the sand and pretend it's not a problem, but it is. is the program and is the healthcare.gov site going to be ready to go on the 30th, fired up for the month of december? >> well, two issues you raised there, thomas. first of all, there's no doubt that the rollout of the exchanges, the internet exchanges has been a disaster. and the good news is that people are on top of that 24/7. the results will tell the story. i don't think any of us can predict. i think we also have to look around the bend, see what other problems could emerge so that we can get in front of them. but the notion that somehow the iran negotiations were done to

distract attention from the affordable care act displays an incredible amount of ignorance with respect to the talks in iran, which as you know accelerated over the summer with the election of president rouhani and the reality is that republican consultants have told republican politicians to make sure they squeeze the term obama care into every sentence that they issue. and that's all they want to talk about. they don't want to talk about fixing it, but they want to talk about bashing it. i'm sure we'll see more and more votes to repeal it. what we need to do is work together to fix it, because millions of americans are already benefitting from the good parts of it. once we get this exchange up and running, i think that people will see that it's a very good product underneath. >> congressman chris van hollen of maryland, thank you, sir, for joining me. i appreciate it. >> thank you. airline ticket prices are taking off. how much and how much higher could they go ahead of this holiday travel season?

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she has to balance. that's the benefit of responsibility. apply online or visit a bank of america near you. we've got some breaking news from ohio with attorney general mike dewine has just announced new charges in the steubenville rape case. dewine just read the indictments of several people. at least four more people facing several charges, including obstruction, failure to report child abuse and making false statements. dewine said the community has been torn apart by these actions and that these horrific actions are not unique to steubenville. >> this began as a rape of a 16-year-old girl, a horrible crime of violence. but it also represents blurred, stretched and distorted boundaries of right and wrong. while this started out being

about the kids, it is also just as much about the parents. about the grownups, about the adults. how do you hold kids accountable if you don't hold the adults accountable. >> last march two high school football players were convicted of raping a 16-year-old girl, but again, the attorney general there, mike dewine, just announcing new charges in this rape case. at least four more people facing charges there. we'll work for more details on that story and bring them to you. in just a few hours, there's this report that's going to be released detailing last december's massacre at sandy hook elementary school in newtown, connecticut. and that report comes almost a year after adam lanza took the lives of 20 students and six staff members. families of the victims have been briefed in advance of this report being released. nbc news correspondent rehema ellis joins me from danbury,

connecticut, where the state attorney's office will release the report. what do we expect to learn from this report, the details inside, from where the report begins and their findings? >> reporter: well, that's just it, thomas, we don't know for sure. but we expect that there might be some details, maybe some clarity about what was going on inside the school that day, as you point out, almost a year ago from now. in addition we hope that there might be some information more about what adam lanza's medical history was and if it might have had any bearing on his behavior that day. in addition, we hope that we might learn something from the several diaries that authorities say they found at least six or more diaries in his home, and maybe there was some information in there that could be useful in terms of trying to explain his behavior. what, if any, online contacts he had. what was his mother's medical history that may have been important that day. and there may be some information that might detail what adam lanza's plans were beyond the sandy hook school that day.

if nothing else is learned, thomas, they might get some information that could be helpful for law enforcement authorities as they try to figure out how do they prevent tragedies like this from happening in the future. thomas? >> it will be interesting to learn. certainly none of these details will help any of the families make sense of what happened that day but we'll wait to see exactly what this summary will tell us. thank you. we're also following breaking news out of connecticut where police in new haven are investigating a report of a man with a gun spotted on campus. police have cautioned that there have been no confirmed sightings of anyone with a gun near yale, now the school is currently in recess for the thanksgiving holiday. we'll continue to monitor that story and bring you updates right here as we get them. back after this. this duracelk has some very special power. ♪ [ toys chattering ] it's filled with new duracell quantum batteries. [ toy meows ] [ dog whines ] [ toy meows ]

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and staying alive, a top republican in the house says immigration reform is not dead. those are today's topics for our agenda panel. we say good morning to zerlina maxwell, judd legum is the editor in chief of think progress and victoria defrancesco soto is msnbc and nbc latino contributor. gang, it's good to see you this morning. victoria, i want to start with you and what's going on with the cheney family and mary and liz cheney. the daily beast has an article up entitled how mary cheney can save the gop. it argues while same-sex marriage is driving the wedge between the sisters, their fight is larger and symbolic because of the issue that's also driving a wedge between the republican party and voters, especially the younger voters across the country. so can this be a teachable moment for the gop, at least how they spring out of this as a teachable moment? >> well, first of all, i think it's going to be an incredibly interesting thanksgiving dinner

over at the cheney house. but more broadly speaking, when we look at the drama, at the family drama going on here, i think it's a reflection of the political drama that we have seen nationwide. let's take the democratic party, for example. we saw the democrats struggling with the issue of gay marriage and lbgt issues over the past decade, so i think what we're seeing is the republican party right now is starting to have those conversations, those struggles that the democratic party had going about 10, 12 years ago. my hope is that the gop comes out on the other side of this wrestling back and forth of these different sides on the side of being more accepting and opening toward the rights of gay americans. >> well, and here's the thing. we have the rnc autopsy report, judd, that pointed out the fact that republicans needed to be more open when it came to recognizing diversity and whether that's through reaching out to black and latino communities, reaching out to the lbgt community, so in this

instance we can see where they're missing a real opportunity to connect with the younger voters by allowing this fight to take place so publicly. >> thomas, i think this sets up a conflict that you're going to see repeated again and again throughout 2014, because on the one hand republicans have to deal with a very hardened base in these primaries, which are low turnout affairs. so liz cheney is very concerned as she attempts to oust the sitting senator there in wyoming that she's viewed as a rock solid social conservative. but then at the same time as we enter a general election, maybe it's not so much of an issue in wyoming, but i think other factions of the republican party recognize, hey, we need to liberalize and modernize a little bit but it becomes very difficult because how do you do that and get through a republican primary when those voters really haven't moved far

off from where they have been historically. >> i think, though, it really assumes that wyoming voters are going to reward liz cheney for throwing her sister under the bus, which i think is a wild and long faroff assumption. zerlina, the article goes on to point out that almost half of marriage equality supporters voted for new jersey governor chris christie. so as judd points out there, while there's a recognition of trying to find somebody that's palatable to younger voters, we see in new jersey the fact that there are people there, the voters proved it, that they want marriage equality in their state, even though chris christie wouldn't go on record and allowing for it to happen really under his watch, so he gets a pass on this. but what do you think that christie did so differently that garners that kind of support? >> well, i think he just has softer rhetoric with regards to immigration and marriage equality and all of these socially conservative issues that brings people to the polls during a primary. he just -- you know, he sounds, quote unquote, nicer when he's

talking about these issues. but i think the gop -- we always hear the demographic problems that they have. the emerging majority of black and brown voters. really the math is not on their side. eight states where three-quarters of the voting population is la teen oh two of those states -- only two of those states went to mitt romney, texas and arizona. and so texas, you know, we have a governor's race coming up with wendy davis. i think that the republican party really needs to be focused on these types of social issues that impact these black and brown voters and not just sound a little bit nicer. they really need to bring policy here or else they're just going to get killed at the polls in one election after the next. >> beating after beating. but let's talk about that with immigration and the fact that reform is not dead with president obama on a second day of his fund raising trip on the west coast. he's going to speak with immigration coming up at 2:30 this afternoon in san francisco, but it was yesterday that kevin mccarthy said that immigration is not dead, allowing for this. take a listen.

>> immigration reform is going to happen. but it's going to happen in a step-by-step method. and i will tell you the president came out and supported that the other day. >> if we show how strong support is for immigration reform, we've got a survey from the public religion research institute showing 63% support a pathway to citizenship. victoria, do you think that there is still a real chance, even though we know how this congress gets along, that there's a real chance that the president could get something through the house? >> thomas, i hate to say it, but i keep being a pessimist here. we see the president pushing along immigration reform. he's changed tactics. now he's saying let's do a piecemeal approach. but the worry here is that we see what happened in 2006. in 2006 president bush also wanted comprehensive immigration reform. he finally relented and said, okay, we'll break it apart. i know the house of representatives doesn't want to see the whole enchilada go

through. so what they did was ended up passing one piece, a border enforcement piece of authorizing money for 700 miles of fence building. ultimately the senate approved it and the president signed it. so whenever i hear talk of piecemeal, all i think about is enforcement only and it makes me nervous that president obama just to get something with regards to immigration would be willing to go down that road. >> we shall see if anything goes forward at all, as the road remains blocked right now. today's agenda panel, zer liena maximum vel, victoria defrancesco soto and judd legum. if i don't see you before the holiday, have a happy thanksgiving. go to thomasroberts.msnbc.com. i want to bring an update now to our breaking news out of steubenville, ohio. we're learning that a school superintendent is one of the four people now charged in connection with the rape of a 16-year-old girl by two football

players. the attorney general, mike dewine, announcing these new charges just moments ago. superintendent michael mcveigh was charged with tampering with evidence and obstruction of justice. a volunteer assistant coach was charged with allowing underage drinking, obstructing official business and making false statements. and a wrestling coach and another school employee were charged with failure to report child abuse. last march two high school football players were convicted of raping a 16-year-old girl. we'll be right pack after this. i started part-time, now i'm a manager.n. my employer matches my charitable giving. really. i get bonuses even working part-time. where i work, over 400 people are promoted every day. healthcare starting under $40 a month. i got education benefits. i work at walmart. i'm a pharmacist. sales associate. i manage produce. i work in logistics. there's more to walmart than you think. vo: opportunity. that's the real walmart.

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progressive direct and other car insurance companies? yes. but you're progressive, and they're them. yes. but they're here. yes. are you...? there? yes. no. are you them? i'm me. but those rates are for... them. so them are here. yes! you want to run through it again? no, i'm good. you got it? yes. rates for us and them -- now that's progressive. call or click today. welcome back, everybody. a foggy shot there of air force one. this is a picture in seattle where it's quarter of 9:00 and the president will be leaving, departing seattle, moving on to california here in just a short period of time. but look at the fog there this morning. all right, the internet continues to play a critical role in modern political campaigns. the candidate whose team has a better handle on how to use it has an undeniable advantage.

so what does each and every lawmaker, republican and democrat who's running for office in 2014 need to know about it to win? colin delany is the founder and editor of epolitics.com and the author of "how to use the internet to win in 2014." it's great to have you here. we know the political website, political wire, dubbed your book a must read. we've got democrats in the general and they have been much better at using the internet and technology to advance their campaigns. explain why they seem to have a better grasp on how to utilize it to their advantage. >> well, there are a lot of reasons that democrats are ahead right now. first i want to say i have a lot of friends on the republican side who are individually very good at using online tools for politics and advocacy, but democrats have built up a robust ecosystem over the last ten years of firms, consultants, nonprofits, training organizations and just a huge pool of trained staff. think about it, obama had almost 4,000 people working for him on

election day last year. all of those folks are now cut loose to go work for other democrats. >> as we move on, though, and as you point out, so they're highly trained, they get to move on and that's the trickle down effect there for the democrats, but you point out that there are certain republicans that do well on this, but the advice in your book, you say number one, the internet became a game changer for fund-raising tactics. and we do know how the president was able to use that to his advantage. and that's by directly getting into people's pockets, literally to their cell phones. >> well, yeah. i mean when you bring up money, political professionals tend to take notice. it really was fund-raising that made the political world really recognize it. i mean obama raised over half a billion dollars, half a billion dollars in both 2008 and 2012. but the interesting thing is that this sort of online fund-raising is moving down ballot. state legislative candidates, congressional candidates obviously. i would argue that one of the reasons for the rise of some of

these independent groups on the right is this ability to set up an independent fund-raising base, sort of away from the traditional republican establishments. >> so you talk about the base here, because let's talk about this. this base of establishing where to go next for outreach and starting to consume and cull that voter data. tell me what you call the voter data feedback loop. >> well, we saw this with obama in both 2008 and 2012 and just recently saw it with the democrats in virginia where you start with an idea of the voters you need to reach. you derive it usually from a data model. you apply it to a voter file. you decide who you need to get in touch with. and then you get in touch with them either by phone with volunteers on a phone bank or with canvassers going door to door, traditional grassroots field. but as you gather data from those people, you feed it back into your system so that you can use it to refine all of your outreach down the road so it really does, it feeds back in and pushes everything. it drives your online advertising, it drives your field outreach and can drive

where you're deciding to run tv ads and what messages you're deciding to run. >> colin, why do you say that when doing this that the campaigns need to target on influencers? how are they able to determine who they are? >> well, you're one of them. ab who they are? >> well, you're one of them. the people that have a following online. it's been one of the really interesting developments the last 10 or 15 years is all these independent voices from bloggers to radio hosts to tv hosts to reporters to local activists who might just have a big twitter following. all of these people can in some way influence the political discussion. in 2012 we saw david axelrod with the obama campaign and his republican equivalent having twitter duals. those weren't aimed at the general public, they were aimed at people like you, reporters. >> i'm not going to read you some of the tweets i've gotten, people get nasty on monday. great to have you on. thank you, sir. >> thank you very much. >> absolutely. today marks another somber remembrance of the assassination of president john f. kennedy.

50 years ago today his funeral and burial took place in the nation's capital. you can watch the live stream of the events as they happened on our website, msnbc.com. [ sniffles, coughs ] shhhh! i have a cold with this annoying runny nose. [ sniffles ] i better take something. [ male announcer ] dayquil cold and flu doesn't treat that. it doesn't? [ male announcer ] alka-seltzer plus fights your worst cold symptoms plus has a fast-acting antihistamine. oh what a relief it is!

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so we asked and you answered, today's big question was the iran nuke deal a good deal. this deal is good for u.s. and middle east. it will lead us to nuclear-free iran or right back where we were a few days ago no harm no foul. andrew we bought six more months, all of us including

iranians won. and then this -- the conversation goes on. keep the conversation comes in. president obama and miley cyrus have something in common. listen to this one. president obama and miley cyrus made gq's least influential list. also on this year's list paula deen, justin bieber and in first place dennis rodman. provocative. i don't know how true that is. more bad news, fewer people think he's a good manager in chief. one in four americans think the president is managing the government effectively. coming clean is not hurting toronto mayor ron ford even after admitting to using crack. "saturday night live" could not exist having a little fun at the mayor's expense. take a look. >> toronto mayor rob ford said in an interview this week that he would have admitted to smoking crack sooner if anyone

had asked him the question have you smoked crack rather than do you smoke crack and much sooner if someone asked, would you like some crack. >> semantic. "now" with alex wagner coming up next. ari holding down the ft. worth. >> historic nuclear deal. lawmakers have been calling for new sanctions. i'll ask nor tim kaine about mixed messages and what they will do next. an earful on immigration reform. will this force speaker boehner to bring a bill to the vote. the man who paul mccartney called fifth beatle. the man behind the band. all that when "now" starts after the break. ♪ nothing says, "you're my #1 copilot,"

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i'm ari melber in for alex wagner. u.s. severed ties with iran and every president thoepd make a deal. at 3:00 in the morning on sunday the administration achieved a breakthrough. after a year of secret bilateral negotiations the u.s. reached an interim deal on iran's nuclear program. it will temporarily pause the program while negotiators pursue a long-term agreement. the deal, which will continue for six months they agree to stop enriching above 5% and not enthe stockpile. they will not install additional centrifuge. these will be enforced by daily inspections by iaea. beyond that sanctions that kr crippled the iran will