philadelphia are getting slammed with heavy snow that will total 6 to 8 inches. travel in new york city's airports have slowed to a crawl. just as fans in town for the super bowl, are trying to make their way home. there are more than 1600 cancellations nationwide today. and over 2,000 delays. some as many as four hours long. those cancellations and delays expected to cascade around the country today into tomorrow. and that's when a second major storm will start making its way through a large part of the country, and if that's not bad enough, a third storm is expected to hit friday. we'll get more on that in a moment for you. first, developing now in a couple hours chris christie will be taking questions from people at his monthly radio show. but the big question will he address questions from david

will stine that the governor, quote, had knowledge of the lane closures near the george washington bridge. this after what was supposed to be a big weekend for the governor as his state hosted the super bowl. the political damage of the scandal as the governor was met with boos as he addressed the crowd on saturday. >> good afternoon everybody. you've heard enough speeches. enough speeches of the same thing. >> so today is also the deadline for governor christie's top aides to reply to document subpoenas from state lawmakers. some aides have been granted extensions. ron allen joins me live. let's move ahead to the governor's q and a on this show. do we know if these questions are screened in advance for him, ron? >> reporter: i don't know if they are screened in advance but i would think it's a fairly comfortable and friendly

environ; something the governor has been doing and i would imagine to keep this relationship going he has a fair idea of what to expect. and i would imagine it's going to be fairly gentle, friendly questioning. you never know in a format like that. there is another event here in about an hour or so. actually shortly. an aide of the governor is going to brief on the next round of sandy, hurricane sandy aide that the governor has to distribute to the communities around new jersey, $1.4 billion. again, another effort to perhaps engage the administration, ask them questions, ask them questions about what happened with the last round of aid involving hoboken. you know about those allegations. again, at this point i think the christie administration is trying to keep a very low profile while all of this is going on. it's been an active weekend, last week the governor may have thought all of this was going to go away, have a good time, not go away but quiet down and he thought he might enjoy

himself-with the super bowl. but that has not been the case. as far as subpoena day here, in talking to the officials involved with the investigation they -- we understand that i think it's most people who have been subpoenaed have requested extensions. unclear how long those extensions are. probably weeks. remember, we're talking about requests for literally thousands upon thousands of pages of text messages, e-mails and documents related to the george washington bridge closures a couple months ago. a normal process, it was not unexpected that people would not ask for extensions, so this is going to go on for some time. this is the concern, obviously, of governor christie supporters. there will be more and more allegations perhaps there will be leaks or releases of information from these documents that have been subpoenaed. so this is not going away any time soon. and christie administration has to manage it, handle it and i imagine hope that nothing comes out that really contradicts

public statements especially the statement about not knowing about the bridge closures until after the fact, david wildstein we know has some evidence, unclear what that is, that statement is not true. >> thank you very much. now joining us is john, a columnist with the asbury park press. thank you for your time. do we have john? >> i think we're taking a moment, tamron, he is trying to get together here. >> looks like we don't have john at this point. let's move on and get back with him. i want to get you caught up on breaking news that we are following as well. schools are now in lockdown in northern indiana as police search for an escaped convicted murderer. mrs. say they have found the suv, 40-year-old michael david elliott carjacked from a woman after slipping under a prison fence in michigan last night. the woman managed to escape.

she called police. when they pulled over to get gas, elliott was convicted of murdering as mentioned four people in 1993. authorities in indiana, michigan, and tennessee have been warned to look out for him. and at least earlier, as mentioned there was a town lockdown a number of schools affected by this manhunt for this individual. the 40-year-old who was convicted of murdering four people and is now on the run. let's go back to the weather that we told you about. joining me now is weather channel's alex wilson at laguardia airport. we can see it's coming down and it's been doing that like the super bowl ended and this awful weather rolled in. quite a few delays that folks are dealing with trying to get out of town after the big game. >> reporter: oh, yeah, the delay and cancellation board filled with those words, not many flights if at all actually at the latest check there were no flights on time. so everybody delayed or canceled. a lot of people trying to alter

their travels. i actually was able to speak really quickly earlier today to nfl commissioner roger goodell who was thankful about the timing but now the nfl's big concern is getting all of the fans that were here in the area back home safely to seattle, denver, or wherever it is they are going to. at laguardia, last hour reporting 5 1/2 inches of snow. we're probably 6 inches now at 1:00 in the afternoon. 6 inches in central park. it has been a heavy, wet snow that has been falling in the new york city area. we're right in the thick of things so we are expecting this to stick with us as we go through the mid even late afternoon, probably for the commute home around 5:00 we'll see snow showers with those beginning to taper off. but you know, that snowstorm just over a week ago brought some heavy snow to the area. and the mayor of new york did say that he learned lessons so they canceled the trash pickup today. that way they would have more sanitation crews on hand to

clear the streets and new york mayor said he was just learning from what they dealt with from that last heavy snowfall for the metro area. but right here from laguardia, we are going to be bracing for another system midweek. we're under a winter storm warning until 7:00 tonight for the five to eight inches of snow. and a winter storm watch is also posted as we'll watch for the next system to arrive late tuesday and into the day wednesday bringing snow, ice and then some rain. i think for more on that we're going to head to kelly cass in atlanta. >> actually, we're not going to head to kelly cass. like the weather is chaotic everything else is on a day after the super bowl. we'll get our audience caught up on that and more on this chris christie investigation. still ahead, a story we're following. now we're at a point of jury selection in another stand your ground case out of florida. that is actuallying compared to the trayvon martin case. it involves a man who police say

fired his weapon eight or nine times into a vehicle, killing an unarmed teenager. authorities say this was an argument over loud music. >> was it the biggest mistake of your presidency to tell the nation over and over if you like your insurance you can keep your insurance? >> bill, you've got a long list of my mistakes. >> president obama clashes with bill o'reilly in last night's pre-super bowl interview. we'll talk with michael who says the interview was more about ratings and setting up 2016. michael has a lot to say about it. a lot of you on twitter. let us know your afterthoughts. join me @tamron hall. we'll be right back with michael. ♪ [ cellphones beeping ] ♪ [ cellphone rings ] hello? [ male announcer ] over 12,000 financial advisors. good, good. good. over $700 billion dollars in assets under care.

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we continue to follow developing news regarding governor chris christie. in a few hours the new jersey governor will take questions on his monthly radio show. the big question is will he address new allegations from david wildstein. i'm joined by john, a columnist with the asbury park press. i know it's cold out there, it's also cold at least some of the greetings that the governor got particularly at that super bowl event. what do you know regarding this radio show and how people are able to get to christie and ask these questions that they do on this latest development? >> the show, it's a monthly show that he does. and generally, the way it works is that the host is a gentleman, eric scott, for 1015. and he asks christie a few introductory questions, they move through a series of topics

and go on to some questions that are either submitted via e-mail or twitter sometimes, but they take call hins as well. as far as we know, there are no pre-existing conditions attached to the interview. so, it could be anything goes for the governor tonight. >> in your article that your column, the headline was the hazards of chris christie's a man corner. you write in part all this will determine how christie plays his shots. whether he safely rounds the bend or scrambles from hazard to hazard where no amount of playful banter will help. there are times words fail even i'm sorry doesn't cut it. and you can circle around your point endlessly. your power to convince the skeptic action, that's when the a man corner can turn as well. how would you describe what chris christie is at this point? this to be a big weekend to shine the light on new jersey,

despite the fact that none of the teams from this area were in the big game. but this was his big weekend. and how would you describe his reception overall beyond even the booing at that one event? >> well, i mean, i think in general the reception was muted compared to what he's been used to. usually when he goes anywhere it's a rock star reception, a lot of cheering. he gathers a lot of energy from that as he speaks. and those of us who have been around him realize that chris christie does excel in kind of impromptu circumstances. and ad-libbing. and he really hasn't had the opportunity to do a lot of that with this because i just don't think the crowds have been there with him for the most part in these types of events. >> let's talk a little about the response from christie's team

regarding david wildstein and his attorney's statement that there is evidence that christie knew about the lane closures. the counter from christie's team and the memo is essentially a laundry list of things that wildstein allegedly did while in high school, as a 16-year-old they point out. he sued over a local school board election, they say he was publicly accused by his high school social studies teacher of deceptive behavior. the list goes on i think what some would call strange details at a time when we know the intensity of this investigation at its height and you're bringing up something someone did when they were 16 years old. >> i think that they obviously decided to throw the kitchen sink into this. and what exactly the strategy was behind that i'm not really sure. i think most people who are in

the know in new jersey knew that wildstein was going to abwild card all along. this seemed to play more toward the national audience, the donors on a national level, to make sure that they know hey, this guy, you know, he's not to be trusted. we'll see if that works. >> i apologize for interrupting. listen, and you well know, you say they are throwing perhaps the kitchen sink strategy. when the 7en sink includes something someone did when they were 16, is that is again your retort on a national stage what does that tell those on the outside about perhaps what's happening with christie and his team? does it say they are falling apa apart, that they have a weakened strategy? what does it say from your years of covering this administration? >> what we know about chris christie, when he's punched he tries to punch back harder. and that's been kind of very,

very telling way that he's approached things over the years. he just doesn't let things sit. he's been basically pretty quiet but we remember, too, what happened with your state when a report came out about the hoboken incident, they went on the attack. and they didn't just simply attack dawn zimmer, they attacked the network. in this situation what they didn't just do is attack david wildstein. they attacked the new york times. the feeling is that you've got to go forward, not only the source of the allegations but in some cases the messenger as well. >> john, thank you so much for joining us. thanks for your time. president obama's pre-super bowl interview is making headlines t 10-minute interview with bill o'reilly covered benghazi to the irs to the president's vision for this country. mpr said obama and o'reilly hit harder than denver and seattle.

the new york times take, obama is tackled by o'reilly in pregame interview. one notable exchangehood had to do with the botched roll-out of the affordable care act. >> was it the biggest mistake of your presidency to tell the nation over and over, if you like your insurance you can keep your insurance? >> oh, bill, you've got a long list of my mistakes. >> your detractors, your campaign didn't want that out. >> bill -- >> that's what they believe. >> they believe it because folks like you tell them that. >> i have to get to the irs. i don't know what happened. >> bill. and i'm trying to explain it to you if you want to listen. >> michael is a special correspondent for the daily news. you were watching this. what was your impression? >> i was surprised to be honest, that o'reilly spent all that time in a 10-minute interview what, maybe seven minutes, on benghazi and the irs. i know those are red meat for

fox channel viewers. >> so why would you be surprised knowing that? >> because they are the past. they are just the past. they don't roesonate outside of fox news. they aren't going to get him on those things. there's nothing that they have on benghazi. the irs thing has been settled, o'reilly didn't know what he was talking about. which shows in the 157 visits to the white house, he should have done more home work on. that there are lots of things going on right now that the conservatives could sink their hooks into if they wanted to. syria, iran, upcoming debt ceiling thing, this democratic move toward economic populism. there are a lot of things. he wasted 70% of that interview. >> let me play a little bit of what you saw as wasted time regarding benghazi and what many have agreed perhaps other than those on the right that this is scorched earth and many of the

details have enabout heard in hearings and there is no new information at this point. let me play this exchange. >> when somebody's attacking our compound that's an act of terror which is how i characterized it the day after it happened so the question ends up being who in fact was attacking us. >> but it's more than that because susan rice. >> no. >> it's more than that because of susan rice goes out and tells the world that it was a spontaneous demonstration off a videotape but your commanders and the secretary of defense know it's a terror attack. just as an american i'm confused. >> and i'm trying to explain it to you if you want to listen. >> and we heard the president in a couple sentences on if you want to listen. but you and many others said this was about ratings and about 2016. >> yeah. i guess it's about 2016 but he didn't even o'reilly didn't mention hillary clinton's name. that's a distinction that just doesn't make that much

difference to most people. the distinction o'reilly is trying to draw out. it's a distinction that make as lot of difference i guess to fox viewers and people on the right. was at terrorist attack, was it spontaneous. it could have been and apparently was a little of both. i was surprised oib didn't invoke that huge investigation that ran a few sundays ago which found that it was a little bit of both and the video did have something to do with it. >> our first team says they refer to it as a feisty 10 minute encounter that exposed the different world views of the president and some of his sharpest critics. i think that's a profound line, the difference world views, no matter what information is presented if that is your world view, some people are completely unwilling to move. >> sure. and i think anybody who watched, spent time watching all three cable shows would see those differences in world views. >> glaringly. >> glaringly.

you know, the sebelius questioning was total fair game. that was fair and that was the kind of thing a president ought to be asked. obama punted a little on that no question about it. he should have stood up and said hey, you know, that's just not how i roll. i don't blame her, i blame me and i can't fire myself. so you know we're going to try to make it better. that was fair questioning. the rest of it i thought was just talking past each other. not enlightening. >> this hillary clinton tweet, it's so much more fun to watch fox when it's someone else being blitzed and sacked. your reaction. >> i was happy to see her make a joke, it was genuinely funny. i hope she does more. >> michael, thank you. appreciate you joining us. still ahead the controversial stand your ground defense back in the news, a jury selection begins is in the case of a florida man police say fired eight or nine times, killing an unarmed teenager. the defendant says he thought he saw a gun in the victim's car.

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jury selection has started in the trial of a florida man accused of shooting an unarmed black teen ager after what's described as a dispute over loud music. 47-year-old michael dunn is facing first-degree murder charges in the death of this man, 17-year-old jordan davis, authorities say dunn fired eight

to nine shots into a car with four teenage boys inside. it was parked next to him at a gas station. dunn claims he feared for his life after asking the teens to turn down their music. davis refused, and the two exchanged words. dunn says he opened fire because he saw the barrel of a gun pointed out of the window at him. however, police found no weapon, if found guilty dunn would face life in prison. it's a trial that's drawn comparisons to the trial we watched with george zimmerman and revived the debate over the stand your ground law. lisa bloom joins me, along with attorney faith jenkins. faith, let's start with you. at the heart of this of course is the question of the number of shots fired into this vehicle, and the fact that police never found a weapon. i think that's why people suddenly just -- i mean, race even excluded why this is

something that's gotten national attention. down to protest there today. >> right. this case is really going to turn on whether the jury actually believes or this defendant can convince the jury that he was actually in fear for his life so. the question is going to be what you say you're in fear for your life. the question is why? because he said a shot gun was pointed at him. no shot gun was found no. gun was found at all. not even a water gun, a bb gun, nothing. he's going to have to argue when these kids drove away that they somehow ditched the gun. is that going to be believable to this jury? that's what the case is going to turn on. >> explain more about this incident where the people in the vehicle at least some of them drove off. >> right. after mr. dunn shot into the car, the driver of the vehicle drove away. they called 911. mr. dunn drove away, he did not call 911. so when the police responded then the kids came back to the location and they were found at the location.

but mr. dunn drove away, he didn't call the police, he went home. they found him the next day. and again, the prosecutors are going to argue why did you run. innocent people stay, they call the police. >> lisa, a number of details. dunn's attorney says he acted in self defense. but we know that for example there were letters written while mr. dunn was in jail where he referred to the young men as thugs, and had other comments. those are letters that i don't know have impact whatsoever if they will in this court. but what we know is this issue again of stand your ground and how this individual says that his life was in danger, despite the fact that the other person was unarmed and so far is proven to be a fact there. >> i think the letters are relevant and i hope that the state of florida doesn't make the same mistake in this case they made in the george zimmerman case which is fear of talking about race. this is a man who wrote letters from jail knowing that they would be looked over and released, where he makes a lot

of statements about racial bias. he says the more i am exposed to these people, referring to african-americans t more prejudiced against them i become. this is a man admitting through his own pen that he's racially biased. that is clearly part of this case and i hope not afraid to bring it into the trial. >> another of the letters obtained by the nbc affiliate in his letters says this case is about a local thug threatening to kill me because i dare to ask him to turn his -- turn the music down. how would these letters be introduced in court, lisa? >> well, because they can show his frame of mind, that he did not behave reasonably. if you shoot someone in self defense you have to be in reasonable fear of imminent great bodily injury or death. if you pretend that somebody has a gun when they don't, and you really motivated by racial bias that is not reasonable and you are guilty of murder. that's the way the prosecution should argue the case. >> you and i and faith were here with the george zimmerman trial. we know that jurors have since

said a number of things including that he was guilty but this issue of reasonable fear and the letter of the law and how it reads, enabled george zimmerman to walk out a free man. >> right. there are two distinctions about this case from the george zimmerman case. one, there were no eyewitnesss with george zimmerman. he killed the only other eyewitness that could testimony. you have three kids that were in the car who are going to testify. and then dunn, the defendant, he has no physical injury. so if you are reasonably in fear for your life and sitting in your car, you can drive away. that's where stand your ground comes in. there is no duty to retreat. there were other actions he could have taken instead of pulling out his gun and shooting it into a car. >> lisa, the jury selection process has started. that was also a very tense time in the trayvon martin trial as it relates to the breakdown of the jurors, the race of the jurors, the gender, so on. what do you think will be the

situation here in the jury selection? >> i think we'll have the same problem. african-americans are underrepresented on juries because we have laws that say that people who are convicted of crimes cannot serve on juries. that's true all across the country. african-americans disproportionately police prosecuted and convicted of crimes so i predict as in the zimmerman case we're going to see few or none on this jury. >> thank you very much. we'll follow this tomorrow as well. thank you and still ahead, more protests like these planned today against the proposed keystone pipeline days after a critical report found the project would have little impact on climate change. why our first read team says the white house is stuck in a, quote, no-man's-land on this issue. plus, details of nelson mandela's will, worth more than $4 million released. how the former south african president has divided his estate. increases at the age of 80.

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welcome back. a state department report on the keystone pipeline seemed to open the door for the president to approve that controversial project. but the administration is still biding its time. the president has the final say. the report says keystone would have minimal environmental impact, something the president wanted to make sure of before signing off on it. republicans are putting pressure on the president to green light the project. the white house says the president is still not convinced. dennis mcdonough was asked what is holding the president back. >> his view is that if this is to go forward it should not significantly exacerbate the climate crisis in this country. >> you got a state department study. >> we have one department with a study, now we have other expert agencies, the epa, and many other who have an opportunity to look at this and make their determination. >> joining me is mark murray. it's good to see you. >> you too.

>> you guys see this as the president being stuck in a no-man's-land. >> this is always been a problematic thing for the president politically. the reason being that it divides the democratic party. you have the environmentalists who are opposed against the keystone pipeline, organized labor that is for it. you just mentioned that there are a lot of republicans who say mr. president, approve this in facts, seems that republicans are more for this than anybody else. this was particularly a big problem for the president when he was facing re-election in 2012, now that he no longer has to face re-election it's not as big. but this has been a story we're following over for now two-plus years, the question is when does the president rip off the band aid and make the decision. >> that is the question. you've got this study from the state department but the white house says others were always going to chime in the you will before the final decision was made. so, you wonder if the goalpost keeps getting moved, how long can this be delayed?

>> they do seem to be biding their time. i think there are two reasons that you decide to continue to delay this and not pull the band aid off. the one is you end up deciding that you are going to reject the keystone pipeline so by doing that you build up the stakes and the president is able to make a big announcement saying i'm against the keystone pipeline and make it into bigger news than it is now. the other reason actually bide your time is that you know republicans want this so badly, and the longer that you play this out that maybe you get something big in return and i'm not sure what that would end up being, this would be some horse trading that's in the hypothetical sense f. you have decided it by the end of the day we're going to approve this thing, the state department report green lights that for us, then maybe you try to extract it for something else from republicans. >> your thoughts on the interview with the president as it relates to getting big things done whether it's this project, whether it's immigration reform or some of the other things that the president outlined in the state of the union address.

you have the way dennis mcdonough phrased that when david questioned him on the bold or less than bold as he saw it state of the union address, with the way bill o'reilly asked the president about his policies and implied was an overreach. >> i think you put it well early on, that this is two different world views and that won't often come together. you end up having a conservative ways that wants to continue to -- you have other folks in the main stream media and others talking about what is the president going to do with the state of the union address, what's going forward and the other stories or have come up in the last weeks so i think there are opposing views there. and two different world views and we saw them firmly on display, both in the o'reilly interview and on "meet the press." >> we did. we'll see you tomorrow. >> thanks, tamron. >> still ahead new information on how much heroin law

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generation. hoffman leaves a body of work including his portrayal of truman capote in "capote." >> he says i feel like you're spiting me. do you think i took this job to spite you? i was writing the crypt as they were filming all that time in italy. i worked like mad all day long, then dashed down to the bar. >> joining me is variety's -- thank you for joining. when this news passed yesterday over social media and people started tweeting it out, first you don't believe it. then i recalled just this blip of a story not long ago where he discussed his drug addiction, his past drug addition and having struggles. then we heard nothing until last night. >> a lot of people thought it wasn't real, it was a hoax, how could this be. he struggled with drug addiction

throughout his 20s and went to rehab last year. and i think a lot of people thought this is something that he'd overcome, doing better. he was at the sun dance film festival. >> what do we know about his time at the festival. i heard some reports that he seemed out of it and others say he seemed quite normal. >> he was often kind of disheveled and he wasn't an actor that came to interviews with stylists but there is -- variety did interview him and there is video of one of his final interviews and he does seem a little bit, you know, out of it. seems a little distant. he's joking with his cast and crew. so it's not clear what his state of mind was, but he seemed a little distant at the festival. >> a lot of celebrities sending their thoughts and prayers. susan sarandon tweeted out, he was a genius. huge loss. my deepest sympathy for his wife

and children. many actor who is worked with him released statements as well. what else do we know about his personal struggle? he was so private about it. he was a father. >> he had three young children. he was living in a house that was apart from his partner and his kids when he was found. but the thing with the social media and all of the fans talking about him, he really was, he has been in more than 50 movies, he worked with everyone from meryl streep to tom cruise, he was in boogie nights. >> almost famous my favorite. >> so many and he touched so many people. he wasn't always the star but a great character actor. >> very sad. again it brings our attention to the struggle that people face when their lives are invaded by this disease. it is not easy. >> it's a disease, yes. >> the contents of nelson mandela's will tops our look at stores around the nation.

mr. mandela's estate will be split among family members, the ruling african congress and schools. his third wife is entitled to half and has 90 days to claim it. mandela's ex-wife is not mentioned in the will. new information on the man who says he was lost at sea for more than a year before washing ashore on an island in the pacific. the man says he left mexico on a fishing trip and was blown off course after his engine died. he survived on fish, turtles and rain water. but officials say they are not confirmed or not on vinced of this. they also say he's given them conflicting information including not being able to recall his birth date, when he left mexico and could not explain why there was no fishing gear on his boat. >> still ahead our news nation gut check, it's peyton manning and whether he is one of the greatest quarterbacks ever after last night's sloppy performance and hbo's bill maher has a new

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there's a lot going on today, here are some things we thought you should know. bill maher will use the power of tv and his own hbo tv show to have viewers identify the worst house member and call them out. he calls it flip a district. >> if you have someone that represents you who you think is a lemon, someone who is just a useless waste of space and there are apparently so many of them in congress, write us. #flipadistrict. we will shine a light. we will pick one and spend this whole year periodically going to that district, talking about that congressman, and see if we

can't get some change effected. and in the first month of legal recreational pot sales in colorado, retailers tell nbc news they collected more than nearly 1.25 million in tax revenue. retailers calculate colorado is on pace to bring in close to $100 million in recreational pot tax this year. those are two things we thought you should know today. and time for the news nation gut check. we already know who won the super bowl after the seattle seahawks nearly shut out the broncos. now viewers are still deciding who won the so-called brand bowl after advertisers spent big bucks locking up commercial spots. there were some of those that tug at our hearts, like the budweiser spot involving the clydesdale, and a puppy, my favorite ad. ♪

♪ you only need the light when it is burning low ♪ only miss the sun when it starts to snow ♪ only know your love when you let her go. ♪ and you let her go. >> i could watch that ad over and over. ones that made us nostalgic, like radio shack poking fun at lives in the '80s. >> the '80s called, they want their store back. ♪ >> why we react the way we did to some "the ed show." joining me, co-founder, chief science officer at inner scope research, the firm just completed its seventh study of super bowl ads. >> we used something other than dials or asking the top of mind answer. we used biometrics.

we have a belt that measures heart fluttering, skin response. we brought in software to monitor facial expressions. we're capturing nonconscious responses, what they cannot or will not tell us. >> very good. let's start with the clydesdale puppy ad which i loved and get mushy all overseeing that ad. why. >> such a great ad. it is a sequel to the ad they did last year, everybody loves puppies and ponies. what's also great about the ad, it is all about relationships. they take time to tell the story. you have time to tell the story. we live in a world of facebook and twitter competition. this ad in the super bowl platform allows us to connect with the brand. >> every guy i know said it didn't make them want beer. so is it effective? >> great point, but this is a branding spot, designed to make the good feelings associated with the brand as opposed to making you run out, grab a beer.

>> the cheerios commercial. >> this is about emotion, it features an interracial couple but more importantly intimacy between a father and child, talking about a new sibling coming in. she has to make space for someone in her life. >> makes it relatable to most people. >> it tugs on your heart strings. gives her a chance to say i am going to do this if you gave me a puppy. >> the heinz ad didn't work. why? >> that grabbed attention early, built engagement. they went negative at the end with the catchup spot and didn't take time to go back to the brand. while it was an engaging ad, didn't have a positive feeling with the brand. that can be a challenge for an advertiser that doesn't go to the super bowl every year. >> what was your favorite ad, did you test yourself? >> i liked all the ads. my favorite had to be as you mentioned the radio shack ad because it reminded me of a time that was important in my life. i may go to radio shack after

that. >> very good. thank you so much. interesting technology there, we appreciate it. by the way, the gut check question not on the ads but on the big game. despite the broncos loss, do you consider peyton manning to be one of the greatest quarterbacks of all time. go to newsnation.msnbc.com. thanks for being here, the cycle is next. (laughs) it's more than just a meal, it's meow mix mealtime. with wholesome ingredients and irresistible taste, no wonder it's the only one cats ask for by name. ♪ [ male announcer ] bob's heart attack didn't come with a warning.

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over the weekend, late this weekend into next week, we could have a blockbuster of a coastal storm where we will be talking about snow in feet. >> al, go back to bed. come back with a better forecast! >> here we go again. the start of another wintry week with the good news it is one monday closer to spring. right now, the northeast is being hit with one of the biggest storms of the season. so far we're expecting eight inches or more here in new york city, punxsutawney phil says six more weeks of winter for you. got to be honest, starting to feel like ground hog day. >> this is pitiful. a thousand people freezing their butts off, waiting to worship a rat. what a hype. groundhog day used to mean something in this town. they used to pull the hog out and used to eat it. you're hypocrites! >> maybe mayor de blasio was on to something with staten island chuck when he slipped out