like that. a new way to bank. a better way to save. ally bank. your money needs an ally. thanks for disrupting why are afternoon. i'm karen finney. in this hour, we have new questions about possible deliberate actions on that missing malaysia airline. we'll talk about the president's funny bone, paul ryan as the new jack kemp, the latest from the ukraine and a lot more coming up. >> malaysia's top official saying the disappearance of malaysian fly 370 was intentional. >> deliberate action by someone on the plane. >> he stopped short of calling this a hijacking. >> the focus turns to the crew and the passengers. >> it had to be somebody who had a very good, fundamental, intimate knowledge of the 777. >> police arrived at the pilot's house and there are reports they were searching the pilot's house.

>> the search area has shifted from the south china sea to new corridors, one as far north to thailand, to kazakhstan and to the indian ocean. >> we may never find all the answers if we don't have a cockpit voice recorder. >> we'll never give up. we begin with breaking news in the search for malaysia airlines 370. after more than a week, the search has now turned into a criminal investigation with malaysia's prime minister saying today the plane was deliberately diverted from its planned route. he says the erratic changes in course and the disabling of two key components of the jet's communication system were likely caused intentionally by someone aboard the flight, although he

stopped short of calling it a hijacking. >> despite media reports that the plane was hijacked, i wish to be very clear, we are still investigating all possibilities. >> investigators have also widened their investigation to include 239 passengers and the crew that were on that flight, now including the pilot and co-pilot seen here. new information based on an analysis of satellite data has also widened the search for the plane, stretching as far north as kazakhstan down to the southern reaches of the indian ocean, an area vastly larger than the original search area. let's bring in nbc news anchor lester holt, who has covered aviation stories. >> happy to be here. >> this idea of deliberate action, short of saying a hijacking makes you wonder what really happened in the cockpit of the plane. how hard would it be to get into the cockpit of the plane and

cause a deliberate action? >> a lot of it depends on how secure the cockpit is. i've been on international flights and seen the cockpit door open for extended periods of time between me and that door. clearly the plane was under the control of someone, whether it was one of the two pilots on board, another flight attendant crew member, an intruder from the back of of the airplane, we simply don't know. the behavior of the plane was it would not make these turns on its own. >> these planes, it does require a degree of training. you have to believe if it wasn't the pilot or co-pilot, whoever may have taken control of the plane had to know what they were doing. >> you'd have to have some experience. i'm not a licensed pilot. i could go in the cockpit of a 777 and turn the heading and i've had some experience in simulators and flying before. thins like disabling, start

pulling circuit breakers if that's what occurred, that's a different matter. turning off a transponder is not a difficult thing to do either. but, yes, you would have to have some level of experience or training or have done some study before you walk in the cockpit and make any changes on an airline. >> the malaysian prime minister said the plane flu for seven hours after the last communications. they said one possible direction is that it could have gone towards kazakhstan or iran or afghanistan. it seems impossible to me a plane could cross that kind of air space and not be detected by somebody's military. >> i think that's right. i think that while it could have flown for that length of time, it's more likely from everything i understand that it was flying over open water. until we obviously find the wreckage and locate the black boxes, we won't know for sure. but the radar and technology that countries have is pretty

sophisticated over their own airspace and none of that has turned up anything at this point. >> lester, talk about the transponders. we have the transsponder and satellite, two different systems transmitting information. how hard is that to turn off? >> we need to explain what the transponder does. the radar will reflect off of moving metal objects in the sky. the transponder gives a great amount of data to the air traffic controller. the blips have data block. as they look at the screen, they'll see malaysia 370, flight whatever it was flying at 350, 419 knots, kuala lumpur, beijing, all that is information there. they're watching it. the transponders say here i am, this is what i'm about, this is where i'm going, giving that kind of information. turning it off is a matter of just turning a dial to the left and then it's off. occasionally you have to recycle

them for some reason, the air traffic controller might say i don't see you, can you recycle your transponder, i don't see you. there are other tracking technologies, this adsb system, i believe this plane had that but the ground stations aren't everywhere yet. >> that's my understanding, katie, from talking to a pilot last week, someone who has actually flown this aircraft. the point he made was he called it a data link system and that that system is constantly sending different kinds of information. but it appears from what we know now in the investigation, we do have some information that the malaysian military has now gathered some data. in terms of the investigation, my assumption is they're taking sort of all of these various data points, even when eththey t contact with the plane to try to reconstruct what actually happened. >> exactly. the focus now, notwithstanding

all the speculation of what happened in the cockpit, the focus of the 14 countries involved in the situation is to put all the information together from the various sources, when the transponder stopped working, when data control ended and using all the sources, military and nonmilitary, we won't know the full range of that until more information is made public. that's what it's about, to work as a team, look at as much information provided and sort through and put that puzzle together. >> you've done these investigations. it's multiple countries with multiple technologies and capabilities. what is that coordination really like? >> well, in -- an example in our country, the country who has the accident, who owns the aircraft, in fact who owns the airline, in this case malaysia, is the lead.

it's their responsibility to work with all the other team members. now, in fairness to malaysia, they've never experienced anything like that so i think they're getting a lot of help and assistance from our ntsb, from our faa. we've had a number of these kinds of accidents, nothing on this scale in terms of not being able to find any part of the plane so far but our guys are terrific and they are working closely with the malaysian government and there seems to be pretty good cooperation now in terms of sharing information and making more of it public as we go forward. >> lester, quickly to you, one of the things that strikes me is that while there's so much we don't know and we may never know, one thing we do know is that maybe this requires some changes to our detection systems. maybe we need to rethink some of the ways in which we're tracking airplanes because it seems so odd in this day and age that we cannot found this plane. >> it is. i want to clarify something i

said. i think you were referring to the acar system, that transmits more health data. but this independent surveillance broadcast is the next generation of how we will track planes. it not only gives air traffic controllers information but also gives the pilots information on other aircraft around them. it being slowly rolled out. it requires ground stations, it's not wild lidely used in th united states and doesn't have full coverage. at this point i think it's clear we're looking for a plane that was being controlled by someone who doesn't want it to be found. if you crash, do something dramatic, okay, there's wreckage. if you've gone to the lengths of disabling the transponder and disabling the acar system, that sounds to me like you don't want to be found.

i covered flight 447 in the air france accident. that's a case, it was a tragedy, it was at a difficult place to recover the wreckage but there was no attempt to hide it, it was just a difficult place to find and they found it. this it appears like someone took control and said i'm going to take this to a place they can't find it. >> you're exactly right and no one has come forward to take credit for it so the investigation continues. lester will have the latest on the investigation tonight on nbc "nightly news." >> coming up, paul ryan may have been articulate but he knew what he was saying when he invoked what some would call pseudo science. and president putin follows through on his threat to break international law. an update is ahead. starts with back pain...

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i think when you take a lesson from someone who have maybe the most popular person in the world right now, pope francis. [ applause ] because what pope francis is doing, he's going out there and not talking about what the christian faith is against. he's going out there and talking about what we're for. >> now, that was former republican senator rick santorum, giving some advice to his fellow conservatives at the cpac conference last week. it was a time live message as this week marked the pontiff's first anniversary. pope francis has made an effort

to change the tone and folks on the church, especially on the issues of poverty and poor people. that's drawn criticism from some on the right, which makes you wonder what the pope would have to say on the tone and comments made on the same subject by paul ryan, a fellow catholic to radio host bill bennett this week. take a listen to what he said. >> we have got this tail spin in our culture, in the inner city in particular, of generations of men not working or even learning the value and culture of work. there's a real culture problem here that has to be dealt with. >> really? a culture problem. you no what, congressman, it sounds more like a dog whistle than a policy issue to me. and congresswoman barbara lee called it out saying "let's be clear, when mr. ryan says inner city, these are simply code

words for what he really means -- black." neither his first comments nor his attempt to walk them back, saying he merely was being inarticulate are particularly credible. he cited charles murray and echoed murray's unscientific, racist theories. thanks so much to both of my guests for joining me. >> thank you, karen. >> i want to start with you, joe. we have yet another week of paul ryan espousing to care about the poor but getting his facts wrong. i just want to point out when we take a look at rural versus urban poverty, you see rural areas more than 26% urban, nonmetro area, 4%. when we take a look at sort of the data points yet again, paul ryan just gets it wrong. >> and what paul ryan doesn't understand is that, you know,

when he tries to pretend that he's the other jack kemp, he doesn't recognize -- and i knew jack kemp -- and that is that jack kemp had a certain socialization. he never would have said anything like that because his values were different. he served on the board of howard university, an historically black college, university. he had a socialization with the men he played with when he was an nfl quarterback. what paul ryan doesn't have and what a lot of republicans don't have, kwquite honestly, is a socialization. it amazes me how they claim they want hispanics, blacks and women to join the republican party but at every turn of the bend, they insult them. and this was insulting. almost to the person my audience

was outraged, not only men but also women in the community, mothers, everyone was outraged. >> you know, ian, to that point, you wrote about this in an op-ed that was today in politico. the thing about it that you point out and i said in the intro and i think joe would agree with is it's not credible that mr. ryan didn't know what he was saying and what he was saying was a dog whistle. you ywrote "dog whistling is th strategics, carefully considered decision to win votes by stirring racial fears in society. suppose we stipulate ryan is no bigot. so what. the question is not what animus on ryan's part but whether as a tactical manner he sought to gather support by indirectly

stimulating racial tensions." >> a lot of people want to say paul ryan isn't a racist so there couldn't be anything racist about his remarks. that simply misunderstands what's going on here. he's telling a story that's operating on two levels, it a dog whistle in that sense. on one level it clearly triggers a racial narrative in his audience and a narrative about inner city blacks as the real problem in our country. and on the other hand, it allos plausible deniability because he can say i didn't think about race whatsoever. that's cold calculation that he can win vote by triggering racial animosity in society. >> to that point, it such a powerful and potent point. it was striking to me this week that everybody went so quickly to -- is he a race ist or he's t a racist. ian is right, that's not the point. we lose the point by

oversimplification of what these dog whistles really are. someone raised the fact that he's been going around to neighborhoods to try to learn from and learn more about these issues and he did that poverty report. again, i think his audience was a set of voters that he's trying to capture, not necessarily -- i would call it probably the swing voters, not necessarily the black community. >> karen, one has to understand that you just simply can't drive the black community and understand it in its entirety. but here's the thing as you were talking that i remember, and people should go back and read the editorials. they ought to look at the news reels of the -- of the southern segregationists, the elected officials, the governors, the members of congress, the senators. not one of them -- and i think i'm on safe ground here -- thought they were racist.

not one. they said we're fighting for states' rights, we're fighting for a culture, but they never thought they were racist and history judged them, as history will judge the statement by paul ryan. >> finally, ian, i want to talk about because i do think that ryan was not very much held to account for citing charles murray, the author of "the bell curve" and he's written some things in addition to the "bell curve" that i find not on racist and offensive but when you cite someone like that and your language is so similar to that. he said "despite the forbidding air that envelopes the topic, ethnic differences in cognitive ability are neither surprising nor in doubt.

now, the problem i have with, ian, with paul ryan saying he didn't understand, how could you not know that book was so controversial? how could you not know and read and understand what someone like charles murray is saying and expect us to think you were just being inarticulate? >> i think actually the way in which paul ryan cites that book is indicative of how the language of racism is shifting but hasn't completed shifted. so through the 50s, through the 60s the language of racism focused on locating minority inferiority in biology. more recently it's focused on locating minority inferiority in culture. paul ryan gives us the culture version. he says we look to inner cities and we look to culture, but it's the same old racist stereotypes that used to be tied to biology. when he cite, paul murray, we see this is directly connected to the old biological

stereotypes, which are ultimately the foundations of white supremacist notions. >> i'll just say in closing this is also the guy who talks about makers and takers and the idea that this 47% and what have you and sort of this lazy idea sort of all goes -- flows through that. thank you to joe madison and ian haney lopez. >> thank you. >> next, we'll check on the ground on crimea with richard engel to get the latest on the russia/ukraine standoff. [ male announcer ] it's simple physics... a body at rest tends to stay at rest... while a body in motion tends to stay in motion. staying active can actually ease arthritis symptoms. but if you have arthritis, staying active can be difficult.

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have left at least two dead. the united states and its western allies have made it clear that tomorrow's referendum is illegal under international law. but after last-ditch diplomacy failed to yield a break through, it's all but certain to succeed tomorrow. with pro-russian forces cracking down on independent media, there is little doubt which way the vote will go. we go now to crimea where nbc news chief correspondent richard engel is on the ground. >> reporter: karen, preparations are under way here for sunday's referendum when the people of crimea will decide whether they want to stay as part of ukraine or breakaway and join with russia. russian forces reportedly took over a power station that is just off the crimean peninsula inside ukraine proper, and that could send a sign for how things could develop in the coming days here. many ukrainians fear that the

takeover by russian troops, and there are thousands of russian troops here, and pro-russia militias is just the first stage of a wider military intervention. russia of course says that it has no interest in taking over or doing any military action in ukraine, but that it wants to make sure that its interesting here in crimea remain protected. the mood here is fairly calm. there is a lot of tension. most people here think that this referendum will pass, that the people of crimea will decide to join up with russia. some of that is because of intestimoi intimidati intimidation. there are a lot of militias on the ground and some aren't convinced this will be a free and open and fair election. but many do have a positive opinion of russia. the russian economy is stronger than the crimean economy and people believe their economic and national interests would be better served with this alliance

with russia. karen? >> thanks, richard engel. up next, ryan sea crest and zach g galafenakis. that's coming up. no two people have the same financial goals. pnc investments works with you to understand yours and helps plan for your retirement. talk to a pnc investments financial advisor today. ♪ i takbecause you can't beatrning for my frzero heartburn.n. woo hoo! [ male announcer ] prilosec otc is the number one doctor recommended frequent heartburn medicine for 8 straight years. one pill each morning. 24 hours. zero heartburn.

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with everything from investing for retirement to saving for college. our commitment to current and former military members and their families is without equal. that people actually watched this show, i was actually pretty surprised. >> shhh. >> hi. welcome to another edition of between "two ferns." i'm zach galifianakis. i'm here with barack --

president obama. >> i have to know, what does it like to be the last black president? >> seriously? have you heard of healthcare.gov? >> let's get this out of the way. what did you come here to plug? >> first of all, i wouldn't be here with you if i didn't have something to plug. have you heard of the affordable care act? >> in an ad called a master stroke, president obama was willing to go where no one has gone before. he sat down with intervuiewer zach galifianakis. just about everyone got a good laugh, except of course, you guessed it, the right-wing media, who never miss a beat, when it comes to attacking the president, especially when he does something good.

they called it everything from inappropriate to tragic to gross and utterly unbearable. >> the affordable care act is dubious to say the least. it was a little bit desperate, don't you think? i'm all for p.r. and if carney wanted to go on "funny or die," fine. but the president? >> scott ackerman fired back. let's set aside the fact that those same folks on the right have done everything in their power to denigrate the office of the presidency every single day obama has been in office. there's an obvious reason why the right is really so mad. as the president told ryan sea crest while promoting the health

care law again yesterday, the strategy has actually worked. >> i wasn't familiar with this thing, but when i was at the dinner table with the girls and i said, well, today i did something with zach, it's called "two ferns," i think, malia was so excited. she had seen all the previous episodes. i figured it was going to reach our target audience, which was a lot of young people. afterwards what happened was people actually did link to healthcare.gov and people actually signed up for health insurance. so it ended up working. >> that's right. roughly 24 hours after the interview was posted, the white house says traffic to healthcare.gov jumped 40% and the interview is now up to 16 million views. let's bring in "washington post" jonathan kapart.

jonathan, did it work? did the ad make you more likely to sign up for health care if you hadn't already signed up for health care? >> it absolutely appealed to me and appealed to hundreds of thousands of people in my generation. to use new and original forms of media is something we should be commending the president of the united states for. when i heard that reporter ask jay carney does this video denigrate the dignity of the white house, i thought to myself what an elitist, ridiculous question to assume every single young person watches evening news and embracing new forms of media is not smart. >> to that point, i think we've got a full screen to show from from the pew poll, young people basically get their news onlin., i'm not saying an interview with zach galifianakis is news but, hey, the people who watched got

the news about health care. >> it's very prak matically responsible for someone to realize if i don't use a short form video that's shareable through social media, i'm not going to do the best and most robust form of outreach. >> in the walk down memory lane that has been the release of the clinton documents, there was one section from yesterday's release where we were having a conversation about whether or not the first lady should go on tim allen's show "home improvement." young people may not remember that show because it hasn't been on in a while but, again, it was the same kind of conversation. the concern was would that in any way denigrate the office the first lady. we ended up not doing it. i don't think it would have hurt. again, this idea and this is one of the hall marks of the obama team, let's find creative, new ways to reach people where they are. >> and remember, it's not about reaching people just to reach people just cuz. the beauty of "between two

ferns" is it was a six and a half minute video doesn't come up until about three and a half, four minutes in. the president used comedy to pull people in because it was hilarious. i've watched it many, many times and i still laugh but people are then people are still sucked in and then when galifianakis says what are you here to talk about again? people are sucked in and the policy goals of the president click into play and he gets to tell people about healthcare.gov, he takes his lumps about healthcare.gov not working in the beginning but it's working now, here are all the ways to access health care and here are all the things that you get. the policy aims of the president and administration, that's the key thing, that's why he went on that show. >> you know, matt, i have a little sound i will play for you because it is a long-found tradition for presidents to be creative and resort to comedians to help either get a message out for frankly humanize themselves.

we'll play this for you. >> i want to tell you, mr. president, with all the travel and all the work you've done, you look just great. >> you look great, too, bob. >> well, i hope i look that good when i'm your age. >> i mean, you know, matt, the point here is you get to see a different side, right? part of what was so great about the interview with zach was that you get to see a different side of the president. he's funny. you get a sense of his sense of humor. as jonathan says, it pulls you in and that little bit between bob hope and president reagan, it's entertaining. what's wrong with that? >> humor is absolutely humanizing. i'll tell you, we've seen presidents going on late night tv, we've seen them go on "saturday night live," we've seen them host "saturday night li live" and there's the president's correspondents dinner every year, which is a

comedic event. but to somehow say this denigrates the dignity of the white house and all those other things do not is puzzling. it's tenuous logic at beasst. >> and that really to me,jonathan, is the heart of the matter. you wrote about that this week saying people need to lighten up and tend to their dignity needs in their own back yards. whether it was joe wilson yelling "you lied," asking the president for his birth certificate. if that is not denigrating this president and this united states, i don't know what is. they don't even have standing to say what's denigrating. >> the leaders within the republican party allowed members of their own party to question the citizenship of the occupant of the oval office. >> who was voted in, by the way,

for real. >> for real twice and with more than 50% of the vote the first time a two-term vote was elected with more than 50% of the vote. that denigrates the office of the presidency when the person is there is questioned and it's known it's a lie, the rumors that are out there and no one within the republican party had the guts to say, you know what, that's wrong, we're talking about the president of the united states now let's move on to the things we don't agree with him on and then have the policy discussions about the president and his policies. but, you know, folks within the republican party didn't want to do that. >> i'm just saying if you're going to talk about who's denigrating who, maybe you should look at yourselves in the mirror, guys. thank you to jonathan capehart and matthew segal. don't forget, march 31st is the key date. be sure to tune in for the melissa harris perry show tomorrow morning at 8:00 eastern -- it's actually 10:00 a.m. eastern. i don't know how that happened

but my dear friend jonathan capehart will be guest hosting. >> and still ahead, it's not just my brother's keeper. what we all can and should do to help young women of color in america. that's coming up. ng. i love my son, but he never cleans up. always leaves a trail of crumbs behind. you're going to have a problem with getting a wife. uh, yeah, i guess. [ laughs ] this is ridiculous. christopher glenn! [ doorbell rings ] what is that? swiffer sweep & trap. i think i can use this. it picks up everything. i like this. that's a lot of dirt. it's that easy! good job chris! i think a woman will probably come your way. [ both laugh ] i think a woman will probably come your way. new business owner, it would be one thing i've learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it's open for everyone.

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in the aftermath of the trayvon martin verdict, with all the emotions and controversy that it's sparked, i spoke about the need to bolster and reenforce our young men and give them the sense that our country cares about them, values them and is willing to invest of

them. >> that was president obama introducing "my brother's keeper." it's no secret that men of color of leading in the nation in incarceration rates, unemployment rates and school dropout levels. but what about the women of color of the world? if we're going to lift up the black and brown men of the country, it's imperative to ask what can be done for the women of color counterparts? the homicide rate in 2010 for black women was higher than for any other group of women. and as women earn just 77 cents for every dollar a man makes,

black and latina women fall even lower, earning 64 cents and 55 cents respectively. you can't help but ask who will be my sister's keeper. here at "disrupt," we're going to start that conversation. here joining from is michelle d. bernard and adele cooper. michelle, i want to go back to the national numbers and national picture. i think we have a graphic that shows -- we're talking about mental health. a 2009 survey, 60% of black girls in high school reporting feeling sad or hopeless for two or more weeks in a row, teen pregnancy rates, unemployment rates, black women are incarcerated at nearly three times the rate of white women. these statistics are staggering

and are just as staggering for men of color. >> absolutely. i applaud the president for bringing the attention to the plight of black men and we need to see this in the african-american community and latino community. i talk about a woman i met here in d.c. at a low-income housing development in one of the poorest neighborhoods in washington. i was talking to her. she had four children, special needs kids, abject poverty in her neighborhood and she asked me a very poignant question. she said to me one day have you ever heard the stories about the women who kill all of their children? and i was stunned. obviously my first reaction was hoping she was not thinking about doing this and she was not, but she cried and she said "i understand why they do it." the president talked about wanting to make these men know that they have a community that loves them and will invest in them and values their lives, we don't see that happening for african-american women, particularly like the woman that

i talked about today, who are looking for college opportunities for their children, financial literacy, health. we have some significant problems within our community, and we need the same type of attention. >> britney, i think part of it is acknowledging this is an issue we should be talking about. that was what was so powerful about the president talking about my brother's keeper, saying this is important. and you wrote something this week that really struck me. you said "disdain toward disproportionately black and brown female wage laborers undoubtedly was in the national resistance to raising the standards for women. there's a spectrum of

stereotypes that women have to deal with as well. >> that's right. we are always talking about black and brown women in social policy but not acknowledging that there's a real disdain. the challenge is what we know is black and brown women are holding these communities together. black households are disproportionately headed by females, right, and so when we need to address these problems of young black and brown men, we have to think about the social structures they're going to be growing up in and that means we have to offer support to the folks taking care of them, making sure they're getting to school in all manners of social challenges. >> think about the discourse we've had, whether it's over raising minimum wage and time and time again the policy comes back to blaming women and blaming women of color, and as you point out, they're the ones holding that together. >> ronald reagan created the

term "welfare queen" and he was only talking about one woman and that term was rather dubious. we need to be clear that we help the economy and we help the country when we support working class folks. so this narrative about lazy black and brown women really has to go because frankly, working class folks are some of the hardest working people in the country, they are disproportionately black and brown and we really have to change this narrative. >> "essence" magazine did a study that found that black women in media are often categorized into a few negative boxes, baby mamas or angry black women or black barbies is the third. how is that going to inform a young girl's perception of herself? i mean, you're a mom. also, it makes me think about i don't want young boys seeing that as the options for black women. >> absolutely. there is so much to be done. and when we talk about -- i'm so

excited that you're doing this. when we talk about my sister's keeper, i want to give you an example about something that i think helps. i am involved here in washington with a group called the capital city chapter of the links and you were going to join us and then you got a new tv show. >> sorry. we have the dunn bar community program of employment, these are all very highly accomplished, well educated black women and we have decided we are going to be our sisters keeper and we talk with young girls who are students at dunnbar high school and talk about college preparedness and financial literacy and empower them to change their lives and also to change the stereotypes about black women all over the country. there are rachel jentels all

over the country, you'll remember her from the trayvon martin case. >> you teach a course on black girl studies. even just doing that says this is important. >> that's right. i was really shocked when i went to teach this course the first time that there was such a small amount of literature, like less than 20 books, a really small number of articles, we're talking in the tens, the dozens, not even in the hundreds. we have a new number of folks coming through the academy who want to study violence and who want to help black and brown girls being successful in schools. the key thing is to begin to study the problem and to say black and brown girls matter. when we get to that trouth, we'l be a long way. >> we will continue to have this conversation. it's something that i'm committed to. thank you for joining us.

>> you can find us on facebook or you can tweet us on msnbc disrupt. i will see you back here tomorrow at 4:00 p.m. eastern. have a great night. [ male announcer ] a year after hurricane sandy, moonachie, new jersey, firefighters were still rebuilding their own house with limited funds for the most important necessities. ugh...this toilet paper's like sandpaper. [ male announcer ] that's when the charmin relief project came to the rescue. holy charmin. [ male announcer ] delivering over 10,000 rolls of bath tissue. charmin not only saved the day. charmin saved our butts. [ male announcer ] making a firehouse feel like home again. one more way the charmin relief project is helping people enjoy the go.

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