28 people are confirmed dead. divers have not been able to get into the ship, because of the bad weather, and the poor visibility. >> it is impossible to go down, but we have to try. yeah, we have to sacrifice ourselves to save the people. >> and joining me by phone in seoul is jeff king senior correspondent from go bethe gob post, and now we are hearing that the authorities are wanting to arrest the captain and the two crew members, and why are they wanting to take this action? >> well, tamron, good morning to you, and government officials are saying they have prepared the ship to prepare for evacuation as it sent out the

s.o.s. call in the morning, but it turns out that the captain may have delayed the evacuation for 30 minutes, and now he is the first off of the boat, and now the authorities are seeking arrest for him and the two crew members. >> as i understand it, geoff, most of the lifeboats were not used. that is one of the questions that is being asked right now, and it points to as a result the action of the captain and his cr crew. >> yes, yes. there are still a lot of questions of what exactly happened. the government, and the coast guard in korea has been quite tight-lipped and not saying a whole lot about this, but there are also questions over whether the cargo was secured properly and whether the people who secured the cargo were trained to do so in the right way. one possibility is that the cargo slid in one direction which would have caused the boat to list over. and so, tamron, it is very complicated and we are still waiting for answers from the government, but it looks like

this is an incident of perhaps negligence or human error. >> unbelievable. we have pointed out the challenge of the divers facing trying to locate 274 people still missing. as i understand it, geoff, the third officer was at the helm, and not the captain. the captain was not on the bridge at the time? >> yes, the captain was not on the bridge. now, there are reports going around in korea that when the captain escaped to shore, one of the first things that he did was to pull out the money in his wallet and make sure it was dried off, so there is anger here in korea particularly among the parents and the relatives of the survivors who are really raising their pitch forks and believe that this was simply preventable accident and that these should not have happened. and so this story has gone downhill in the past several days. >> thank you, geoff, for the update and we appreciate the details from seoul. and now the breaking news

from mexico, authorities are saying that a 7.2 magnitudequake hit there in the sti city of a resort town near acapulco. they said they felt the shift in the building, and reports are that the quake shook mexico city for at least 30 seconds and causing the buildings there to sway. no report of damage yet, but we stress that we are just getting in information, and no word of injuries as well. and also, no stsunami warning hs been issued and we will continue to update you, but again, a lot of the details are coming into us in the last half hour, and we will update you on the breaking news as we get that information. also developing, we are waiting for the news conference from the kansas city officials about a man suspect ed ed in the string highway shootings. police took the suspect into cu custody late yesterday after raiding the the home, and they towed away a green vehicle.

they have not released the man's name yet, but he has been at the headquarters all night, and we are expecting to learn more at a news conference. he has not been charged, but the police say that at least 12 of 20 recent highway shootings in the kansas city area are connected. three people were injured and not seriously, thankfully, and the chief is not sure yet if the suspect acted alone. >> i can tell you that the investigation is ongoing and we are looking at the evidence, and we will continue to talk about it, but i cannot say that this is the only suspect. >> nbc's john yang is joining us from kansas city, and we are waiting for the news conference here, but what is the information that the police are releasing, and they have been quiet, but we know some things about the suspect? >> that is right, tamron. they continue to be tight-lipped and we have learned from the pros couture's office what they are waiting for is a decision on the specific charges to bring against this suspect. they are, that is a process that is ongoing now. once that happens, then we might

have a briefing from prosecutors and police, but not before, and that decision quite frankly, even whether to have a news conference is going to be made after they bring those charges. they have 24 hours from when they took the suspect into the custody yesterday afternoon. to decide the charges. so we expect to have something by later today. police are not even telling us how they got to this guy. we do know that once they came out last week and said that some of the shootings, that began in early march were connected, they started to get a number of tips from the public. and once those tips led them to this suspect last week, they put him under surveillance and plain clothes police and undercover det detectives put him under surveillance, and execute a search warrant and take him into custody yesterday afternoon. again, prosecutors are deciding

what charges to bring against him and after that happens, we will learn more from the prosecutors and the police about the suspect and the about the investigation. right now, we don't know a lot about the suspect. the nbc news producer was at his residence this morning, and the neighbors said they don't remember seeing him that often. they describe him as something of a ghost figure coming and going at odd hours in the day and the night. the people we talked to didn't even know his name. they say that he had lived there about two weeks, but knew very little about him. tamron. >> and john, what do we know about the shootings? at least 12 of the 20 shootings, they believe they are connected. give me more details on the circumstances in some of the cases. >> a lot of the cases were on interstates around the kansas city area. the biggest cluster were in a sprawling exchange where three big highways come together, and it is called the grandview

triangle, and interestingly enough the suspect's residence, where he was taken last night is right off of the highway of one of the highways at the grandview triangle. and a lot of the cases involved either exits or sort of the merger points along the highway where highways would diverge, and one theory was that the shooter could go off on one of the exit ramps or on one of the highways after firing the shots and then that way he could not be fired. 12 of them have been linked together, and looking at 20 cases in all, and the police say that there are 12 that they have linked together. only in three of them were drivers wounded and none of them seriously or life threatening wounds, but some of the cars were hit more than once, and in one case, the bullet was stopped by a metal bar in the door just

inches from where a 3-month-old baby was sitting. tamron. >> thank you, john, for the details, and we will update the audience on that developing story as a well when the officials release more information on the suspect. also developing right now, 13 people are dead and 4 others injured after an avalanche swept down a climbing route in mount evere everest, and it is the worst ever recorded accident. the sherpa guides left early to fix roads for other climbers and then the avalanche hit an area called the pop corn field named for the massive chunks of ice. nbc crews were on site preparing for a discovery channel documentary, and all of the employees are safe. and now, to ukraine, no sign that the pro russian militants are going to abide by a deal reached in geneva between ukraine and russia. it calls for the militants to immediately return the government buildings they have seized in ten cities in eastern

ukraine. this is the scene today with the russian militants remaining firmly in control of this government building and the russian a flag that you can see there still flying. and adding to the tensions, leaflets that surfaced yesterday ordering the ukrainian jews to register with the pro russian militants providing a list of the property, and pay a fine or risk deportation. u.s. intelligence officials caution that they cannot confirm the authenticity of the leaflets, and the leader of the pro russian militants in the area denies any responsibility. secretary of state john kerry strongly condemned whoever is responsible. obvio obviously, that is the wrong tape there the. we apologize for that mistake. meantime, president obama says that russia may have the most influence over what happens next. >> the question now becomes will in fact they use the influence that they have exerted in a

disruptive way to restore some order? my hope is that we will actually see follow-through over the next several days, but i don't think that given the past performance, we can count on that. >> and joining me is morton kline, president of the design for america, and we are waiting to see some of the pro russia militant leaders, but when the leaflets came out yesterday, it shook so so many people to the core, and myself included, and we know that you don't know who is responsible, but what are the obvious concerns to this? >> well, myself, a child of holocaust survivors and it brought back images off what is going on in the '30s and the '40s, but one of the reasons that you are seeing more of the anti-semitic activity is the boycott divestment campaigns

that is gaining traction in europe, and the fact that some officials are not allowed the speak at certain groups, and they are boycotting the jewish state of israel is why one of the reasons why it is more likely that these types of anti-semitic actions are occurring. of course, i'm grateful that the secretary kerry and others, european union and even russia and ukraine condemned it. >> our jim maceda is there in the region and he spoke with a rabbi in the area, and he said na he was shocked by the leaflets, and others are quoted by saying that they have never encountered any behavior or anti-semitism toward them, and that this provocation or this, these leaflets come to a surprise to them understandably at this point, they have not been authenticated, but to your point, that does not mean they should be ignored? >> well, the ambassador piatt

has not said they have been authenticate canned, but we have seen that other things to harm the opposition t-shirts and other anti-semitic vehicles used to promote the hatred, and it is interesting that the jewish leadership has pleaded with the jewish people not to take sides in the conflict, and, in fact, that i have not, and so they are tet ally neutral and so it is -- are totally neutral, and not reacting to this. and now, there are claims that the los angeles outfielder

yasiel pew wewas smuggled out o, and because they wanted money from his baseball contract, and that report is stunning. >> and now this -- >> we should not apologize for it or be defensive about it, because there is a good strong story to tell. >> well, as the health care enrollment reaches 8 million, the president says that it should be acknowledged and republicans need to stop fighting it. >> and the second week of coachella, the music festival is going to kick off tonight, and beyonce surprise d people last week. and we will talk to the writer who watched the small festival evolve into the mainstream million dollar event. and join our conversation on twitter and my handle is @newsnation. [ female announcer ] grow, it's what we do.

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that is los angeles dodgers' superstar yas yeiel puig who d d dropped the ball, but later redeemed himself with the spectacular over-the-shoulder catch, and after the game, puig responded to questions about a stunning report in a los angeles magazine that he was smuggled out of cuba almost two years ago with a help of a mexican drug cartel and a shady miami businessman and it says how he promised the give 20% of the future baseball salary to escape from cuba but then held captive and the story lays out claims of torture and death threats and the smugglers getting desperate

saying pay up or we will do something crazy. and puig says that he is not tormented by the past. joining me is jeffrey cats who is reported to his journey no the dodgers in a los angeles magazine, and jesse, thank you for the time. >> thank you, cameron. >> and i was reading the story, and if it weren't real people involved in h thithis, it is a a made for tv movie that ends with a guy making $42 million, but the middle ground is shady and disturbing and he may not be alone here, and start with some of the details of what you uncovered. first off with puig and this businessman from miami? >> well, ve to remember first of all that there is no legitimate route for a cuban ball player who wants to play in the big leagues. we have international players from all around the world, but the cuban player, partly because of the cuban system, and partly because of some antiquated laws on our end has to put his life

in the hands of smugglers, and so this elicit pipeline has popped up to feed, you know, very high demand with a limited supply. >> and right. and so puig has this boxer friend, 29-year-old raoul pan check coe who agreed to pay the cartel people to agree to take him to mexico. as a part of the deal, puig in your story says that he would give up 20% of the future salary, and that is where the story, the treacherous part certainly begins for him. >> yes. >> it is a usurpous deal, and a brutal contract that none of us would want to participate in. but yasiel was making $17 a month playing for a cuban-state run, and so the idea of millions waiting for him in the u.s. was a reasonable risk for him to assume. there are a couple of groups at play here. the folks in mimi who put it in motion, they are more like

investors and call them like illicit investors and bankrolling the escape from cuba and they hired the smugglers who are traffickers who crisscross the caribbean and the yucatan peninsula, and where the drug cartel comes in, the traffickers have to pay a tax essentially what they call ta rite of passage to the sazeta cartel to travel in the kcountry. >> and as you said the deal went bad. >> well, $250,000 was to be put up, and they did not get that money, and they were holding him in a dumpy hotel off of the coast of cancun, and they were waiting to be paid. when the money does not come, they get anxious is, and agitated and start to make the threats as you say, and talk of bring ought a machete at any

minute, and lop off a hand or fi finger and you would never play baseball again. >> and eventually, how was he able to escape and ultimately end up where he is now which is the top of the game? >> well, yeah, those investors in miami sent some folks to the motel and a scene right out of "pulp fiction" screen play and extracted him from the hotel and within days, he was auditioning for pro scouts in mexico city. >> and he has commented for the first time, and he said that i feel normal and focusing on base b baseball and giving the best for the team. he said that he is not or ttort by the past, but is major league baseball tortured in some ways by this in that, yes, this turned out well for him, but for this young man to get to his dream, his field of dreams if i am going to be corny and quote a movie here, it required a lot of him potential ly losing his lif,

and others will follow that journey? >> well, yasiel's story is not unique to him, and there are 20 cuban players in the minor leagues and dozens before him, and there is probably a cuban ball player on a boat right now on his way to a third country hoping to get a agent and sign a contract. and unfortunately baseball is a business and they are in the entertainment business and they need talent. this pipeline feeds the talent, and also exploits the players along the way. >> it is incredible story, and we really appreciate your joining us, and people should read it. it is stunning. it is absolutely stunning. >> thank you, tamron. >> and coming up, fashion police for parents? one school board member in florida wants to extend the dress code to moms and dads and saying that wearing short shorts, and aka daisy dukes and saggy pants set a bad example for children.

and we will talk live to the woman behind the push which is gaining traction, and of course, like everything, sparking outrage, and it is the "newsnation" gut check. this is what is happening on this good friday april 18th, president obama will welcome the u.s. naval academy football team and present them the commander in chief's trophy. and 90-year-old tuskegee airman harry rock will receive a congressional medal today in the great state of georgia. my guests are "nathan, which dish is better?". now i say you can have it all with our new seafood trios! red lobster's new seafood trios is three times delicious! choose one option from the wood-fire grill, one signature shrimp dish, and a pasta like new lobster mac and cheese. three choices all on one plate. just $15.99. for a limited time only! you can build it any way that you like, pick your three favorite things. it is spectacular!

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it's about people. we are volvo of sweden. school may not be the only ones following the school dress codes. their parents may have to soon. a school board member proposed the idea saying that she sees parents dropping off the kids at boyd anderson high school

wearing p.j.s and curlers and saggy pants. she says it sets a bad example. under the items that won't be banned, but the parents should dress as if they are going to church or work. sweatpants are acceptable, but hair must be neat, and the so we are joined by the broward county school representative ms. osgood, and thank you for coming in. >> thank you for having me. >> and i have to speak up. what did you see that was the straw that broke the camel's back? >> well, i'm in the schools that i represent quite often, and i see oftentimes parents coming in pajama pants, hair curlers, saggy pants and it is not that

they are just dropping the kids off, but sometimes when they are coming on a school visit or at school activities, and we will work very hard in broward county to change the culture of our school system so that it is an environment that's conducive to kids being college and career-rea career-ready. so in the student dress code, we say that our children cannot wear pajamas, hair kucurlers an short shorts to school, and so i feel strongly that our parents should model appropriate behavior before the kids, and they should dress to have lasting impressions upon our kids as well. >> okay. well, one person, a miami blogger responded to this idea of parents having this dress code and said with all of the big issues plaguing the schools these days, poverty rates, and

classroom crowding, guns, there should be bigger concerns than parent parents in their pjs. >> well, if we are going to be serious about the future of the kids i am committed to acronym c.h.a.n.g.e., children having a need to grow everyday. i believe that every parent has a responsibility to create opportunities for children to grow everyday. some issues that we have are large systemic issues, but there are simple things like dressing appropriately that we can do as an adult to just make an adjustment that we model appropriate behavior for our kids. so as we work on those larger systemic issues, we can all reflect on ourselves and see how we can make adjustments to model behavior that kids can mimic that will help them to be prepared for the college and career. >> interesting. well, the broward county public schools said she is not aware of

any for mall action being taken following the comments, but you provoked a conversation certainly on line and people have been respond iing and a lo of folks actually agree with you, so we will see what happens with this, and we will ask our audience to see what they believe dr. osgood, and thank you for caring enough to try to make a change. thank you so much. >> and thank you for picking up this story and allowing us to have a conversation on a larger scale about what we can do to model appropriate behavior for our kids. we have to effectuate change so we must create opportunities for children to grow everyday. >> dr. osgood, thank you very much. pleasure to have you on. as we mentioned that is our gut check and you can tell us what you think. up next, the update on the story that is a shocker. kansas police captured a man scene hovering over a baby while the child is in the crib asleep, and the parents were asleep not

knowing that the burglar was in their home. we will update that here on "newsnation." and this -- >> your ereck ti-- >> and also, there is a po postscript to the political story that we started the week with, if you can believe it. and mark murray will join us next. (laughs) it's more than just a meal, it's meow mix mealtime. with wholesome ingredients and irresistible taste, no wonder it's the only one cats ask for by name. salesgets up to 795 highwayal is the passamiles per tank.sel salesperson #2: actually, we're throwing in a

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could be a question of blood flow. if you have a boehner lasting more than 28 years, seek immediate attention. >> i'm mary landrieu and i approve this message. you think that there are a bunch of magic fairies waving a wand out there? >> real mary supported obama 97% of the time. >> if somebody wants to buy a gun, they should go through a background check. i can't think of anything better to spend my money on. >> and if people -- the number of people who have signed up up for government insurance is 8 million people. and i don't think that we should apologize for it, and we should not be defensive about it. >> and joining me live is nbc news senior political news editor mark murray. and let's talking about the president yesterday. some republicans say he is

spiking the football and running the victory lap and all of the cliches, and 8 million people, and the white house said it is surprised to hear, and it is marking the occasion. >> well, tamron, step back n and see where it came in the journey is of the enrollment on the health care exchanges. back in october when the website was not working, when the white house really found itself on the defensive and just 100,000 people had signed up on the federal and the state exchanges, and now it is to 8 million, and people are saying that enrollees would wait until the last minute or the last second to do, so and when the numbers may be a result of that, but there were opportunities to stop the health care law were at the infant stages before you started to see millions of americans enroll, and now at 8 million, and that is why most people believe that repeal is not go g ing to happe

either in the short term or the very, very long term, because it is hard to erase those people who have gained insurance under the law. >> and with that said, the repeal not happening and will the democrats take the president's challenge and tout the success of the law and not run from it? >> well, we really haven't seen it yet from the democrats, and the republicans are the ones who are on the air and in tv ads talking about all of the things wrong with obama care. you have often not seen the democrats going on the air to say, this is why i voted for it and here is why. this is one of the reasons and we have talked abit in the past, but -- talked about it in the past, but looking at the geography, obamacare, obamacare is a smart strategy for people in arkansas, louisiana and north carolina, because even on president obama's best day, the numbers are not going to be that high in that state, and so the republicans have seen it as a short term advantage for them, but long term, when you talk about the millions now enrolled and the millions who have new health insurance via expanded

medicaid, it is hard to roll the health care law back. >> all right. mark, have a great weekend and happy easter. we will see you monday. >> thank you, tamron. and the second and final weekend of the coachella music festival. it started 15 years ago, but it has grown into a large mainstream moneymaker, and up next, we will talk to a writer who has seen the evolution since 2003. and plus this -- >> i could not be clearer, i won't back down! >> and the embattled toronto mayor rob ford vows to fight on and fight for re-election and it is one of the things that we thought that you should know. we have details on how he made the big announcement. ♪

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♪ it elicits pride... incites envy... ♪ ...and unleashes wrath. ♪ temptation comes in many heart-pounding forms. but only one letter. "f". the performance marque from lexus. welcome back in. a mother charged with murder and child endangerment after police say she drove her children into a river. a sad story topping the look of stories around the nation. investigators say that joanne

smith tried to kill her 13, 14, 15-year-old children in the car with her, and they say that she purposely drove into the delaware river, and a passerby helped to rescue them, and she is being held on 600,0$600,000 and then after a disturb in burglary that we told you about earlier this week, christopher gomez was arrested after he was seen going into a family's home, and walking into the baby's room with a flashlight. scary moment there. and now, there is going to be a mass led by pope at basilica. he washed feet of people in the path of jesus. >> and thousands of people descend on the coachella valley for the annual music festival, and the largest and the most profitable festival of its kind

in the united states. it grossed $67 million over two weekends last year, and making pit highest grossing festival of all time, and the first coachella was in 1999 and lost money, and many thought it would never survive, but by 2012, it was so huge that it expanded to two consecutive weekends with hundreds of thoi sands of tickets selling out in a matter of hours and this year, 90,000 people will catch a total of 170 acts livestreamed live now, and last weekend jay z and beyonce showed up with a surprise and she appeared with her sister solange, and because we call him jay, took alongside to perform two numbers. joining me now is the entertainment editor for the "desert sun" michael fallci, and what a difference a year makes. 67 million last year alone, and expected to do better this year, and why so successful? >> well, i think that, you know,

the festivalgoers trust the programming. if you pay attention, they put the tickets on sale over the summer long before, you know, the lineup is announced in january. it sells out pretty quickly, and people enjoy the experience, and they trust the programming. >> and you know, it is interesting, because they sell out and the tickets are not cheap. they have different levels, vip and general, but it is not cheap to go. >> no, it is not cheap. but i think that festival going in general has become part of the experience where people plan the year around these types of events. >> well, can you tell me what the ticket prices average? >> i'm not sure the afrnl when you factor in all of the vip packages, but $375 is the general fare, and that is pricey. >> and as i mentioned jay-z and beyonce were there, and it is

not just indy performers, but it is a wide variety of lineups. >> yes, it is an eclectic lineup this year, and the big story this year has been the special guest stars and you mentioned jay z and beyonce, but pharrell bringing snoop and gwen stefani, and all of these other acts, and that is an attraction in itself. >> and the purists will say when it started in 1999 or the year after, so much better, but now it is commercial, and now you have some of the big named stars getting all of the attention, and some of the lesser known and high quality performers are lost. are you hearing the pushback now that some say it has gone corporate? >> well, that is a criticism i suppose, but you can still discover the smaller acts like, you know, last week we saw hime

right from los angeles, and they were great. so you can still discover the smaller acts, and whenever you get into the territory of, oh, it was better back then, then you are dating yourself. >> well, right. this writer was quickly saying that every year hordes of young people go to coachella and crash diet and stock up on netted tanktops and headbandts and go to the coachella valley to spend days sweating in a field of waiting for restrooms lines, and it is hard to feel the nagging suspicion that this may just be the worst place in the world. well, you do have a few people "get off of my lawn" out there. >> yes, that description is a cliche, and it is a view that you have to see the experience through the target demos, you know, eyes which is 20 to 25 and

for them, you know, every year, it seems like an amazing experience for them. >> it does seem so and obviously a successful model, and we will see what happens this weekend and what surprises they bring. >> thank you for having me. >> and sure. and why the mr. met mascot admits that he was kind of strong armed by the secret service, and the surprising claim is swun thoichks that we thought that you should know. this is a real story. i am not kidding. the new line of dolls that helps little girls of color to know that there is so much more to beauty. so we will find out what sparked her big idea. you, my friend are a master of diversification. who would have thought three cheese lasagna would go with chocolate cake and ceviche?

the same guy who thought that small caps and bond funds would go with a merging markets. it's a masterpiece. thanks. clearly you are type e. you made it phil. welcome home. now what's our strategy with the fondue? diversifying your portfolio? e*trade gives you the tools and resources to get it right. are you type e*?

(dad) just feather it out. (son) ok. feather it out. (dad) all right. that's ok. (dad) put it in second, put it in second. (dad) slow it down. put the clutch in, break it, break it. (dad) just like i showed you. dad, you didn't show me, you showed him. dad, he's gonna wreck the car! (dad) he's not gonna wreck the car. (dad) no fighting in the road, please. (dad) put your blinker on. (son) you didn't even give me a chance! (dad) ok. (mom vo) we got the new subaru because nothing could break our old one. (dad) ok. (son) what the heck? let go of my seat! (mom vo) i hope the same goes for my husband. (dad) you guys are doing a great job. seriously. (announcer) love a car that lasts. love. it's what makes a subaru, a subaru. there's a lot going on today. here are things we thought you should know. toronto mayor rob ford's re-election campaign is in full swing. in typical rob ford fashion, last night's launch was not low key.

>> on october 27th, the people in charge, you folks, you folks will continue to have the most open, hard working fair mayor this city has ever seen. >> according to the national journal, for more than 30 years, each and every member of congress has been getting a monthly issue of hustler magazi magazine? this is sent to them free by larry flint and delivered in a plain manila envelope. they have no way to stop the mailings. and finally a new book a man who portrays the mets mascot claims the secret service threatened to shoot him if he got too close to bill clinton. we have snipers all around the stadium in case something were to happen, like i said, do whatever it is you normally do,

but approach the president and we'll go for the kill shot, are we clear? yes, we are. he cannot first his mr. met head through a metal detector so he had to go in without being -- oh, my goodness, the things we thought you should know. that's why i'm a rangers fan. time for the gut check. earl yerl we told you about a proposal that would require parents dropping off kids at south florida high schools to abide by a dress code. school board members dr. roselyn osgood came up with the idea after seeing fathers pick up kids wearing saggy pants and moms wearing curlers in their hair. do you think the school should have dress code for parents picking up children? go to newsnation.msnbc.com. a lot of you let me know where you stand on this on twitter. yesterday's gut check, we asked, should sean diddy combs speak at howard university's commencement ceremony even though he dropped

out. 58% said yes, 42% said no. move over, barbie and say hello to the positively perfect dolls. take a look. these dolls are part of a unique new line that represents girls of all skin tones and each doll represents positive statements such as i'm proud or smart or beautiful. the creator lisa williams was a an entremendopreneur and first francisco -- >> i grew up with barbies and my mom would say i turned out semiokay. barbies are not the end of the world. what is lacking is a range and diversity to show girls of all color they are beautiful. there you've stepped in as many others but i think you've done it in a wonderful way and you have a positive message with these dolls. >> absolutely. i wanted every girl to know she

was beautiful. i wanted dolls that represented that unique beauty, we have a variety of skin tones which i custom blend. you will not find these skin tones on any other doll. i make sure i have everything from a beautiful vanilla cream to caramel to pecan and mocha, the idea is whatever skin tone you are or hair texture you have, curly or wavy or braided, it reflects your beauty and intelligence. >> that's a beautiful message. he we put ourselves and others in this bag, white, black, brown, and we're all many shades. if your skin is white or various degrees of that other brown and you've embraced this, why was it so personal for you? this is not a business model? >> it's extremely personal to me. i had done a line of books from walmart and they did very well. in those books i wanted all children to be displayed again

so i had latina children and caucasian children and african-american children in the books. the books did so well walmart asked if i would do a line and image and characters of those books. initially i said no. >> why. >> because i was a college professor and knew how to do research and speak and did not know how to do dolls. i didn't know what type of materials they were made from. i was watching a report and it was a beautiful chocolate skinned girl who didn't like the brown doll and the interviewer said why don't you like the brown doll. >> i know this interview. >> because her skin is ugly. thn she touched her own hand because my skin is ugly too. sitting on my sofa, i said this cannot continue. you have to do something. so i had the support of walmart, their encouragement for me to do this line of dolls after seeing that little girl who inspired me i came up with the dolls. >> we were able to give our

little olive princess a doll who's complexion was exactly like her. she's cuban and cajun and all kinds of things. it's a beautiful doll, my personal favorite. this is my personal favorite. i think you stole my image of my hair and made this doll. congratulations, we're honored to have you doing big things and turn into action. kudos to walmart for recognizing it. >> incredibly supportive. >> check out the dolls, they are absolutely perfect. and that does it for this edition of "news nation" as i'm holding a doll. i'm tamron hall. up next "andrea mitchell reports." came big business over? ♪ like, really big... then expanded? ♪ or their new product tanked? ♪ or not? what if they embrace new technology instead? ♪ imagine a company's future with the future of trading.

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we'll ask the deputy national security adviser what the u.s. is prepared to do if russia doesn't hold up their end of the bargain. >> i don't think given past performance we can count on that and we have to be prepared to potentially respond to what continue to be efforts of interference by the russians in eastern and southern ukraine. >> swept away, 13 sherpas have lost their lives in a deadly avalanche today on mount everest, it's been called the world's worst disaster ever on the highest peak. families of passengers on those who died on the cap sized ferry are questioning why did it take so long to evacuate the sinking ship. an arrest warrant wassi issued r the captain, they believe he was one of the first to flee. great expectations it's the