latino voter turnout? we're headed south for a look at impact new voter i.d. laws are having. in florida, can charlie crist inspire enough black voters to help him take back the senate? the big question tomorrow, can democrats keep control of the upper chamber for the final two yourselves of president obama's term? if you believe the polls, momentum seems to be on the republican side, although well within the margin of error. according to the final nbc news/wall street journal poll before the election, 46% of respondents favor republicans controlling congress while 45% say democrats should. in other words, it's all tied up. the results will come down to one thing, turnout. in kansas where senator pat roberts is locked in a tight race with greg orman. kelly o'donnell is live in topeka. how is it looking for roberts and the independent orman? >> reporter: well, it's a really interesting race because we don't see the typical match-up

where you have a democrat and a republican. you have orman, an independent, who doesn't have the benefit of a party structure to do all that getting out the vote. so, aides to orman say they've been using their phone banks and volunteers trying to find not the typical base democratic voters, who they hope will turn out on their own, but looking for those voters who might be somewhere in the middle, might not vote in every election and to try to drive them to the polls. now, pat roberts has usually won easily. he's been elected to the senate three times before. this is a very different year. and when i asked him about the pressure he's feeling and the burden on him, because this is a red state and the republicans want to see a republican senate, and he is really the one in trouble among all republican incumbents tomorrow. he acknowledged some people are fed up with washington. >> people are just frustrated. >>thy are. some is directed at you. >> and telling those stories to me, i take it to heart. but they know me.

they know i've been fighting for them. i have to remind them of that. >> reporter: and so one of the issues for roberts has been dealing with things like, does he spend enough time in the state of kansas? has he spent too much of his life in washington? that's been a big critique. he makes the argument if voters want to be more conservative and want to see republican issues forward, go for him to have the republican senate, at least improve the chances. orman, who has been very much on the air waves here has raised a lot of money and has made kansas a state in play. that's extraordinary in and of itself. he is saying both parties are broken. send an independent in order to try to change the dynamics in washington. if it's very close, joy, someone who is an independent might be able to sway the balance of power. so, that's why kansas is so crucial. joy? >> kelly o'donnell in kansas, one of the most fascinating races out there.

thank you very much. let's go to kentucky where senate minority leader mitch mcconnell has opened up his lead over democratic challengera alison grimes. erin, does it look like mcconnell is pulling away or some under the allison gualison grimes? >> reporter: we had the nbc news poll opening up an eight-point lead. we had a -- excuse me, a nine-point lead and eight-point lead on the public policy polling over the weekend. so, allison lui alison grimes i crisscrossing the state, taking nothing for granted but looks pretty tough. mcconnell was campaigning with rand paul and it looked like a victory lap. he spoke for three minutes, spoke an entire of ten minutes. with polls showing republicans are likely to take over senate,

he may become majority leader. >> thanks much. republicans are also measuring the drapes in iowa where republican state senator joni ernst is up over congressman bruce braley. luke russert is live in des moines. how does it look in that tight race? >> reporter: well, this is an absolutely critical state for democrats to win if they want to maintain control of the senate. as of right now, it is not looking good. a recent des moines register poll, the gold standard of iowa polling, coming out saturday night showing joni ernst with a seven-point lead over bruce braley. the issue for braley is he has not been able to effectively tag joni ernst with the label of being extreme, with being out of touch with iowans on medicare and social security. she has such a powerful personal story, being 44 years old, being a veteran, being a farmer and being more relatable. we see the poll numbers of the average iowan, she seems to be pulling away ever so slightly.

the braley campaign, quinnipiac poll shows this race tightened. they say the des moines register poll is an outlier. moving forward the thing bruce braley is dealing with today, he's not able to talk about the issues, because tom harkin, the man he wants to replace, video comes out last night with tom harkin says, joni ernst is as pretty as taylor swift. blowing up the airwaves, a big unforced error. the democrats have a good ground game. we've seen it in 2012. can that offset that seven-point margin "the des moines register" poll, offset the fact braley has been running pretty much a flawed campaign? it's a good question. right now, momentum is with ernst and she's somebody down the line a lot of republicans want to see win because with her background and her ability to relate to people, she could be a kingmaker in iowa politics for a long time to come. thing of the republican presidential campaigns. >> it seems like the democratic

national party is worried about iowa. harry reid even weighed in. is this the race most democrats are worried about because she has potential to go further after this? >> reporter: yes. you hit the nail on the head. if you look at the other races like louisiana, landrieu is pretty hard core campaigner. she can pull things out like in 2002. colorado, udall is in better position right now. braley has just not been able to muster any type of credible line of tactic to stick to ernst. if ernst pulls this off, the expectation is she will, master republicans say she's a certifiable rock star in the making. we will try to help her out. watch her go to washington, moderate a few positions. i'll say this on your air, joy, i don't think it's insane to suggest her as a vice presidential possibility in 2016 being a woman from a swing state and a veteran. i mean, that's what -- she runs a very powerful personality narrative that gravitates to people. in "the des moines register

poll," the issue of who cares more about you, she's beating braley. that's terrible for a democrat to lose on that issue. >> it's amazing because she has some really extreme positions. the fact that braley hasn't been able to capitalize on any of them is surprising. >> reporter: those aren't talked about near the end. all in a day's work. >> luke russert, thank you very much. appreciate it. >> reporter: be well. take care. coming up, we'll take a deep dive on the very close races in colorado and how tomorrow's outcome could hinge on hispanic turnout. msnbc's election coverage kicks off at 6 p.m. eastern, rachel maddow and chris matthews will bring you the results and reaction to creditical races throughout the night right here on msnbc.

[singing to himself] "here she comes now sayin' mony mony". ["mony mony" by billy idol kicks in on car stereo] ♪don't stop now come on mony♪ ♪come on yeah ♪i say yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪'cause you make me feel like a pony♪ ♪so good ♪like your pony

♪so good ♪ride the pony the sentra, with bose audio and nissanconnect technology. spread your joy. nissan. innovation that excites. [singing] ♪mony mony i tell them aveeno®. because beautiful skin goes with everything. [ female announcer ] aveeno® daily moisturizing lotion has active naturals® oat with five vital nutrients naturally found in healthy skin. where do i wear aveeno®? everywhere. aveeno® daily moisturizing lotion.. and try the body wash too. aveeno®. naturally beautiful results™.

election day and the senate up for grabs, there are plenty of prognosticators who would have you believe this is a done deal for republicans. the latest data says, not so fast. case in point, colorado. where republican cory gardner has been the front-runner in a bid to unseat democratic senator mark udall. early this morning nate cohen of the "new york times" was all but sealing udall's fate predicting, quote, the democratic turnout machine will need to pull off a remarkable turnout feat over the next few days to give udall a shot at winning. hours later, after a second look at the early voting numbers, mr. cohen changed his tune, finding, quote, registered democrats outnumbered registered republicans by three points. the first time democrats outpaced republicans enough to narrow the republican advantage to eight points. further adding to the certainty that nothing is certain, new polling today shows gardner's lead is shrinking. according to the latest quinnipiac poll gardner's lead

from three points is now down to two points. with the margin of error, it's basically neck and neck. the state's growing hispanic population is more critical than ever. maria-teresa komar is an msnbc contradictor. so, in the break before we got started, we were talking about the fact that part of the issue when you talk about latino voters is polling. it's not really that easy to poll latinos. >> oftentimes they are highly mobile and on cell phones as well. when you look at how traditional pollsters look, they do land lines and go after more aflunflt voters. that's what everybody said reid would lose the senate. it's the sharron angle effect. nine out of ten latinos voted for harry reid and brought him on top. also what's happening in colorado is they have a personhood amendment. it's one of the driving factors in getting latinas, women, out

to the polls, because on average they're 27 years old, in the middle of their careers, they want to control their reproductive rights and people haven't been talking about that. >> despite the fact the denver post portrayed gardner as a prince of moderation. let's talk about the actual electorate in colorado. latinos, make up about 14% of eligible voters. in 2040, by then, they'll make up a third of the state's population. obama won this group by 75% of the latino vote in colorado. colorado is trending the way the nation is trending, just faster. >> they're very much a proxy. if you recall in the 2008 election, when colorado was called, everybody knew obama had safely secured the seat. why? latinos came out in droves and pollsters had underestimated their participation. you're going to see the same thing -- those same margins come out in a real heat when you look at georgia, the senate races in georgia, north carolina and kansas. while the two candidates are neck to neck, latino vote in

these respective states are 2% to 4% and that will make all the difference. >> in florida it's this flux vote, too. it's less cuban-american, more puerto rican. it's in flux all over the country. >> what you see specifically in florida is interesting is that you have a growing population of puerto ricans who are already u.s. citizens. they're easier to register to voted. and oftentimes left not to be decided voters until you knock on that door. >> let's go back to colorado and talk about in our polling what latino voters say is really important to them. the immigration reform. extremely important, very important, to pass immigration reform soon, 66%. only 22% say somewhat important. 6% say not that very important. the pew poll shows the preference for latino voters, 65% democrat, 22% republican in 2010. it's down a little bit, 57% democrat but only 28% republican. it's not a swing vote but a

turnout vote. >> talk about immigration is how latinos will listen to you. gardner is against pathway to citizenship. udall is for it and dream legislation as well. gardner has also not been good on personhood. >> talking about latino vote nationwide, the fact because a lot of atmospheric things about the republican party, you're starting to see the latino vote go the way the african-american vote did after the 1960s. pew is showing it 63% democratic, 27% republican. is there anything republicans are doing at the moment that might reverse that trend going very much for the democratic party? >> well, lindsey graham did a terrific job when he had a run-off against a tea party candidate. looked like he was going to lose. he came out strong on immigration and was basically principled. south carolina has one of the fastest growing communities of latinos. eric cantor decided not to go

ahead with immigration. he had 60,000 asian and latino voters going out on a jungle primary, they decided to stay home. he lost -- he not only lost his seat but his leadership position as well. >> if you look nationwide, is it significant the fact president obama is still above water with latino voters? i think people underestimate the president's role in midterm elections but is that significant, at least with latinos he's 10% above water? >> they're frustrated with him but will he drive them to the polls? the fact you're looking at personhood in some cases and the fact that people are talking about the issue of immigration in certain cases. that's what's going to drive people. in california it will be proposition 47, the idea of changing the misdemeanors when it comes to felony convictions. >> is there a gender gap within the latino vote? do latinas vote differently than latinos? >> latina women are the ones carrying the water and the burden oftentimes when it comes

to the polls. 50% of latinas turn out to vote. how to get men up off the couch and stuff the ballot box. latinos are oftentimes single, head of household, bearing the burden of minimum. again, they're young and basically the ones deciding their career. they don't want someone deciding it for them. >> the keyword is young. it's a long-term process and republicans need to get it together. thank you very much. >> thank you so much, joy. for a snapshot of where things stand for democrats across the country we're joined by debbie wasserman schultz, share of the democratic committee. congresswoman, thank you for being here. i hope i have her. hopefully you are able to hear a little of what maria theresa kumar and i were talking about, the latino vote. are democrats -- >> yes, i heard you. >> oh, i think we do not have the congresswoman. we're going to work on that feed and hopefully we'll be able to

bring the congresswoman back. let's get right now to three things to know on this monday. kaci hickox, the nurse who successfully fought maine's quarantine for health care workers to treat ebola patients is now free to go wherever she pleases. a federal judge signed the order today, rejecting the govp nor's hard-line stance on the 21-day quarantine. hickox's 21-day quarantine period has not shown any symptoms of the virus. the ntsb is investigating friday's fatal crash of the virgin galactic spaceship's crash over the majave desert. all flight operations had been normal until a recorded malfunction at mach 1 speed. video from inside the cockpit shows the pilot unlocking re-entry into atmosphere too early. police have arrested five

people with the hit-and-run death of five girls trick-or-treating. they were killed in a santa ana crosswalk about a block from their homes. police have not identified the suspects. so ally bank really has no hidden fees on savings accounts? that's right. it's just that i'm worried about you know "hidden things..." ok, why's that? no hidden fees, from the bank where no branches equals great rates. having a perfectly nice day, when out of nowhere a pick-up truck slams into your brand new car. one second it wasn't there and the next second... boom! you've had your first accident. now you have to make your first claim. so you talk to your insurance company and... boom! you're blindsided for a second time. they won't give you enough money to replace your brand new car. don't those people know you're already shaken up?

liberty mutual's new car replacement will pay for the entire value of your car plus depreciation. call and for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. switch to liberty mutual insurance and you could save up to $423 dollars. call liberty mutual for a free quote today at see car insurance in a whole new light. liberty mutual insurance. ♪ i thought it'd be bigger. ♪ ♪ (dad) there's nothing i can't reach in my subaru. (vo) introducing the all-new subaru outback.

love. it's what makes a subaru,a subaru.

ring ring! ...progresso! you soup people have my kids loving vegetables. well vegetables... shh! taste better in our savory broth. vegetables!? no...soup! oh! soup! loaded with vegetables. packed with taste. it's time for "we the tweeple" and you're buzzing about, what else, the midterm elections. juror snarking that five revelations including lena dunham did not vote after appearing in a rock the vote. they're proving how hard it is to inspire young voters but it's not because millenials don't care about the midterms. a new report shows they actually share stories about the midterms at twice the rate of the general population. they're social media shares on the topic are more influential. the same report states candidates don't address issues

that matter to them. this hasn't stopped democratic senator mary landrieu of louisiana from sharing photos like this on instagram in a bid to reach new voters during a tough race to keep her seat. like so many candidates in tight races. but rather than posting pictures on social media, you, just like millennial voters, want candidates to address topics that matter to you. things like climate change, equal pay and other hot button topics. it's this lack of relevant platforms that have so many of you tweeting, i will vote tomorrow but these elections are so far removed from the issues i care about. peeved with this congress, you're attacking them all. this user called today the last day to find out who your incumbent representatives are so you can vote for anyone else tomorrow. disenchanted, you're buzzing about this op-ed calling for america to cancel the midterms. its authors argue the realities of the modern election cycle is we spend almost two years selecting a president with a well-developed agenda.

less than two years after the inauguration, the midterm election crimes that same president's ability to advance that agenda. good point. your tweets show you're frustrated by the process. despite it all, i urge you, just like this user, to please vote. you've got 24 hours until you get your poll on. i'll be talking about my one voter challenge coming up. you can join the conversation with fellow reiders on twitter, instagram and msnbc.com.

[singing to himself] "here she comes now sayin' mony mony". ["mony mony" by billy idol kicks in on car stereo] ♪don't stop now come on mony♪ ♪come on yeah

♪i say yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪'cause you make me feel like a pony♪ ♪so good ♪like your pony ♪so good ♪ride the pony the sentra, with bose audio and nissanconnect technology. spread your joy. nissan. innovation that excites. [singing] ♪mony mony control of the u.s. senate may not be decided until january. that's when run-offs in states like louisiana and george will be held if neither candidate gets 50% of the vote. republican david perdue led michelle nunn by four points with libertarian candidate amanda swafford getting 3%. the margin of error is four points which is why it's considered a tie.

do you see any evidence on the ground of momentum for either candidate? >> it's definitely easy to see why the race is so close. earlier today i was in marietta, which is a northern suburb of atlanta, that went for romney by 67% in 2012, but even talking to folks who are sort of died in the wool republicans, some feel very conflicted about this race. they're fed up with the democrats. they don't like president obama, but michelle nunn has come across as someone who is honest, someone who is sensible and may be able to carry on her -- the legacy of her father, sam nunn, a renowned centrist from the area. so, i think there is evidence that messages from both candidates are coming through. perdue's camp has been trying to hammer home this message that michelle nunn will carry water for the democratic party. nunn has shown this record of outsourcing david perdue had while he was ceo of various companies. that message has strik trickled

down to voters in strongholds like marietta. it's sis to see why this could come down to the wire and end up in a run-off. >> there's been a lot of talk and data to show is that for michelle nunn it's important she get out african-americans. >> there is definitely a strong support amongst african-americans in -- there's evidence that in the early turnout, the early vote, that georgia had, they actually turned out in higher numbers they had in last midterms. there's definitely evidence on the ground there's enthusiasm amongst african-american voters. also from one democratic supporter i talked to, that all of the republican attacks focusing on obama and tying michelle nunn to obama are firing up the democrats, that they're angry with those attacks and that, in fact, to defend the president and defend the democratic party, they themselves will end up turning out this election day. >> msnbc suzy khim in atlanta.

>> indicate e thank you, gentle being here, our southern bloc today. i want to start with you on the last point suzy was making. a lot of attacks on president obama in a sense are firing up democrats. was there any thought among republicans that, perhaps, focusing so much on president obama would actually fire up the black vote? >> well, it certainly does energize the african-american vote but, joy, i'll tell you, this is deja vu all over again. i was a party chairman in 2006 with the president that had the six-year itch that democrats actually hated george w. bush. there was motivation there. you couldn't even have a decent conversation about public policy. so, the same thing has happened now. president obama is in his sixth year -- six years of an eight-year term. it seems to be that when the president talks about his accomplishments, especially the economy, that a lot of his base

says, well, i hear you but i'm not doing any better. when it comes to the affordable care act in a lot of places, that's been brought up in a race that nobody's talking about, joy, i'm going to get out of the south, is the new mexico race. both the udall couches asins ar trouble. nobody pays attention to new mexico. people think it takes a passport to get out there. allen weh, i predict he'll be the new u.s. senator. one outside the beltway has ignored, republicans and democrats. we have the wind at our back. it's not as strong as 2006 but we have really good candidates on our side that haven't made a lot of mistakes. i'm watching the -- certainly the louisiana race. the machine there with mary landrieu is one i respect greatly. i think people underestimate her ability. it's going to be an interesting two days now and a really interesting, interesting political commentary for the next 12 months if republicans take the senate tomorrow.

>> one of the reenasons we like katon so much is he's honest, it doesn't feel like a huge waves. midterms tend to favor older voters, but in the south there's an interesting dichotomy for someone like nunn and landrieu, nunn needs to get out the black true but she also needs 30% of the white vote to win. you still have to get that small and dwindling but present democratic non-black vote. how does that work for democrats in a place, despite the fact that unemployment for white americans is 6% or less, that these voters are still mad at president obama for other reasons. >> katon makes a good point. this cycle the republicans did something very smart. they did not take the murdochs or any other crazies. i don't know what the memo said that they september out from the nrsc, but it probably said something like, don't talk about abortion. and so that's very helpful. they've been very disciplined

this time. to answer your question about the issue of race and how you get a decent percentage of the black vote in an off-year when the president is not the top the of the ticket. look, i want to be very clear about something. if an african-american man were not sitting in the white house right now, i would beg to differ on the fact we would be in trouble, i.e., democrats. i don't think we'll lose new mexico. i will say this, if you run away from the president, like allison games has done, that's not lost on them. they aren't having the same problem alison lundergan grimes has. the way to anger black americans, especially in the south, is to say you did not vote with or did not support the president, because if you do that as a moderate democrat, black america won't show up for

you. >> talking about african-americans obviously in senator hagan's case, and she's doing the best of the southern democrats. >> you got it. >> getting 25% of the early vote. katon, on this issue that jimmy made is that the economy is improving. you have fundamentals of the economy looking good. in a lot of states people denied things like medicaid expansion on white southerners who live in rural places like in a place like north carolina be, they're not happy with the fact their state is not giving them health care. why do you think they vote the same if, in fact, they would benefit for getting, for instance, health care, lower unemployment rates? what do you suppose that's about? >> i'll tell you, what's happened with the affordable care act, especially in places like north carolina, and i hang out, you know, jimmy and i hang out in the diners where they fry food, not where they bake it.

when you talk to people in the diners, the affordable care act has got this mystery about it. i don't want to tend to go back to new mexico, certainly not in the south, but three weeks ago 45,000 businesses got notices that their health insurance was canceled. so, there's a mystique about that. i will reference what jimmy did say on the african-american vote because it's very, very important in the south. and he is exactly right. i have found a dissatisfaction with my african-american friends. when you run from the president and when you're denying that he has had good policies, especially for the left, and you're not motivating the base much. and i see that out there in the intensity numbers where i'm polling in certain places. so, that cuts both ways. when you want to deny the president and dpn your party and try to run as a centrist, then you leave some votes on the table. that's what's helping republicans. our base is motivator not quite as much as the 2006 race with george bush, but it's pretty

close. that kick the buns attitude is around there. but there are some really good politicians running. scott walker up in wisconsin is a machine that's inhave iable. mary landrieu's machine. mitch mcconnell, the finest operative in the republican party is mcconnell and his campaign. >> yes, very unpopular. i want to play rand paul just for a moment because he touched on the other thing which is motivating african-americans in the south. and motivating them in not the way republicans expected. let's talk about rand paul talk about voter i.d. >> i don't think there's a problem with showing your implgts dmplgts but a problem with republicans saying our big yich-r issue for the campaign is going to be vote ei.d. it's dumb for republicans to emphasize this and say, this is how we're going to win the election. early voting should be out there for everybody. i'm saying let's go to the black community and compete for the vote. >> is this going to wind up

being the "x" factor for getting out the vote in the south? >> i'm glad rand paul is saying these kind of things. i wish he would legislate from the floor. when supreme court struck down parts of the voting rights act, what did the supreme court say in that decision? it said to congress, you need to rewrite the voting rights act. oh, i'm pretty sure congress hasn't done that. i'm pretty sure they're not going to. so, i appreciate where rand paul is coming from. he's absolutely right. if the republicans want and desire to be in the majority nationwide, not in pockets, not in gerrymandered districts, then they have to do something about outreach to minority communities. you can't just talk about it. have you to actually legislate it and do it. that's the most important thing. secondly, tom tillis, speaker of the house, north carolina, running against kay hagan. who's the person that spirited through legislated through restricting voter i.d.? did exactly the opposite of what rand paul just talked about? tom tillis. that's why he's going to lose

tomorrow against kay hagan. because you can't just -- i mean, i appreciate where rand paul is coming from because he should have conversations with senate candidates. guess what? they haven't gotten the memo on this issue. >> they might want to have a derek you praised him a lot but mitch mcconnell also sent out shady mailers. it's on that same issue. sort of accusing people in advance of voter fraud. that's why he's getting sued by alison lundergan grimes. they do want to make their party more diverse, right? >> if we're going to win a national election. one thing i said when i was running to be head of the rnc is we ought to try to own early voting and embrace it. the fact is early voting is a tactic in a campaign. what i have found with elected officials is early voting does make campaigns more expensive. that's one of the pushbacks from both sides. have you to cut your ads differently, run your campaigns differently. and they're longer. so, you know, republicans, i think, would be extremely wise to probably one of these days

embrace early voting, put the programs in place that we -- that we know how to do to get out the vote. we've seen us do it before. the president put a whole new platform on two cycles and we paid attention. i told on melissa's show yesterday, it wasn't lost on us we got our brain beat out in two national elections by president obama's machine. we're taking some of the lessons we learned and we'll probably have the senate tomorrow and there will be some surprises. but that wind is not a hurricane. it's a light breeze and republicans ought to take notice and do something when they get the majority. >> our southern brain trust has weighed in. thank you, gentlemen. appreciate it. no more of those fried foods. salad is good for you. tomorrow night ari and krystal ball will be answering your election night questions on msnbc.com starting at 10 p.m. eastern. logon to vote.msnbc.com. we go further down south to the sunshine state where the battle between the governor and former governor is all tied up. it will come down to who turns

out tomorrow. that's next on "the reid report." turn the trips you have to take, into one you'll never forget. earn triple points when you book with the expedia app. expedia plus rewards. t's the problem? bart said he'd give us our credit scores for free... then he asked for our credit cards. boo! and after 30 days he said it wasn't free anymore. people stop paying for your credit scores! but what should we do? go to credit karma dot com! you don't need a credit card and its always free. ooh credit karma dot com, where free is really free. i've got a nice long life ahead. big plans. so when i found out medicare doesn't pay all my medical expenses, i looked at my options. then i got a medicare supplement insurance plan.

[ male announcer ] if you're eligible for medicare, you may know it only covers about 80% of your part b medical expenses. the rest is up to you. call now and find out about an aarp medicare supplement insurance plan, insured by unitedhealthcare insurance company. like all standardized medicare supplement insurance plans, it helps pick up some of what medicare doesn't pay. and could save you in out-of-pocket medical costs. to me, relationships matter. i've been with my doctor for 12 years. now i know i'll be able to stick with him. [ male announcer ] with these types of plans, you'll be able to visit any doctor or hospital that accepts medicare patients. plus, there are no networks, and virtually no referrals needed. so don't wait. call now and request this free decision guide to help you better understand medicare... and which aarp medicare supplement plan might be best for you. there's a wide range to choose from.

we love to travel -- and there's so much more to see. so we found a plan that can travel with us. anywhere in the country. [ male announcer ] join the millions of people who have already enrolled in the only medicare supplement insurance plans endorsed by aarp, an organization serving the needs of people 50 and over for generations. remember, all medicare supplement insurance plans help cover what medicare doesn't pay. and could save you in out-of-pocket medical costs. call now to request your free decision guide. and learn more about the kinds of plans that will be here for you now -- and down the road. i have a lifetime of experience. so i know how important that is. yoplait light is now better than ever. it still melts in your mouth. with 90 calories. and is now aspartame free. yoplait light. it is so good; it's better than ever.

like so many others across

but for crist, the real test could be. since 2010 more than half a million new voters have registered in florida. compared to 19% who are white. which is why crist, a republican-turned-democrat focused in part on black votes and broward and miami-dade counties. those who turned out for barack obama in 2008 and 2012 but skipped the 2010 midterms. >> i fought for civil rights. identify always been on their side. >> on the other side of the aisle rick scott spent the final weekend before the election reaching out to black voters. >> that level of trust is not there and rapport is not there

among republicans, republican-elected officials and the black democratic voters. therefore, when it comes time for voting, they may not go that way because they haven't developed that relationship. >> seems like everything i've read and everything that i hear about rick scott is that he's not -- he's not -- he's not big in diversity. you know, it's just not on his radar. >> carroll said while republicans need black voters, republicans need to do better with them long term. >> few blacks in the party and even now. since 2012 to 2014 in the state of florida, we've lost 6% of the black republican registered voters. they've gone either democrat or independent. >> for now, these voters in miami are supporting crist. >> well, he has my vote. what does that tell you? i really think he's the best candidate for this position. >> i plan on voting for him. and i'm happy that he has changed and now evolved with the

times. >> a political analyst and veteran of the clinton and obama campaigns. so, nobody knows florida better than you. let's talk about this race coming up with charlie crist. job one is to get out african-american voters. the polls look tied up. how is the crist campaign doing on that front? >> i think if you look at what happened in yesterday's early voting results, it's definitely good news. a dramatic improvement versus the previous weekend where the first roll-out, if you will, of the souls to the poll last sunday didn't have the bang but it certainly did yesterday. we saw marked increase in both the key southern counties, mi i miami-da miami-dade, palm beach in those districts and those sites where black voters traditionally turn out after church. thys look up on that perspective. the question for the krist campaign, is it the 2012 example or the 2010 model? i think all bets are on 2012, especially if florida bucks the

national trend which seems to be indicating a strong year for the republicans otherwise. >> let's talk about latino voters. you have both campaigns going all out. a reuters story talking about scott's campaign making an unprecedented push for latino voters. he replaced jennifer carroll who we saw in that package with a hispanic lieutenant governor. which side is making a stronger case, at least as far as we can see in early voting with latino voters? >> if you look by way, joy, of the resources that have been allocated, i think it's correct to say governor scott was the first to engage latino voters earlier than any time certainly to many of our observers' eyes in the history of florida. he went on the air in march and has just been absolutely unrelenting. he's had governor jeb bush cut commercials in spanish, marco rubio, the senator from florida. he's even gotten some democrats who are supporting his campaign in spanish to cut spots as well. so, i think they are all in on

the hispanic vote. they have conceded they're not going to do very well, if anything, with the african-american vote. and i think they're looking at the way to win this race potentially is with the hispanic vote of florida. as you mentioned earlier, the largest growing segment of the state electorate and where the biggest growth has been since 2010. >> the growth has been in the non-cuban part of the latino vote. is the crist campaign responding in kind? >> you look at his selection of running mate who is a non-cuban hispanic. they spent a lot of their time in central florida where you have the growing puerto rican electorate, that didn't exist 15, 20 years ago in that part of the state. if they can make gains with that group, they're hoping to do best with the non-cuban hispanic electorate. in 2012, two years ago, president obama got 47% of the cuban vote, a vote that had been historically monolithically republican. if he gets those types of numbers again, he is going to defeat governor scott tomorrow

and be florida's next governor. >> let's take a quick look. ed schultz was in boca raton, getting sound, talking to actual voters. let's listen to what voters had to say. >> i understand politics is kind of like a foreign language to some people. but they need to get out there and see what's going on. >> i wish i would survive like i did last time when obama was running. >> are there a danger signs there are not long lines? >> we looked carefully at what the early voting lines were. remember, just two years ago in the presidential election, all days of the early voting counted. there were two, three-hour waits. the only day we saw any kind of a wait was yesterday. it was really in the last two hours before that early voting window closed. so truly, a lot of folks did wait until the last possible minute. the question now is on precinct day, the only option in a lot of places in florida. will you see those lines? that's something the crist campaign will be looking at very

closely. if you don't see long lines, that's bad news for democrats. >> thank you very much. appreciate it. >> thank you. now, even as the clock ticks down to the opening of the polls on election day, there's still time to complete the one voter challenge.

reiders, it's crunch time be, the one voter challenge ends tomorrow. i voted absentee today since i'm headed off to georgia tomorrow and we don't have early voting in new york. my daughter here we are in august after voting in the primaries. so, what i'm going to do right now is i'm going to text her. don't forget to vote tomorrow. hit send. boom. reminded her while she's in school. tomorrow i will text her again. it's that simple. you find your one voter, you remind them to vote or you offer them a ride to the polls if they need one. you cover a shift for them so they can vote. any little bit helps and every single vote counts. don't believe me? gloria stein hham, a friend of e

show, has a piece up right now remember harriette woods from 1982 in which she facedon danforth. her campaign slogan, give him hell, harry yet. steinem writes she was winning and then with a week to go she ran out of money and lost 30,000 votes out of more than 1.5 million. harriet woods funded emily's list. steinem focuses on what it might have been had harriet got 30,000 votes because when john danforth took with him back to senate took a rare african-american clarence thomas who went on to

be appointed to lead equal opportunity employment commission. steinem writes in clarence thomas hadn't headed the eeoc he couldn't have dismantled the class action or been appointed to the d.c. court of appeals. if he wasn't appointed as a judge, george w.h. bush wouldn't have nominated him to replace thurgood marshall. if he hadn't been confirmed by senate judicial committee after narrowly surviving accusations of anita hill, he wouldn't have been nominated to supreme court. if he wasn't on the supreme court he wouldn't have had the one-vote margin halting recount vote in florida. with all the implications for everything from iraq to action or inaction on global warming. harriet woods went on to be the first and only lieutenant governor of missouri. but with 30,000 more votes, who knows? that wraps things up for "the

reid report." tomorrow chris matthews will join us for election day coverage. i'll be live on the road in georgia with a look at the key races. be sure to visit us online at thereidreport.msnbc.com. "the cycle" is up next. h startu. an unprecedented program that partners businesses with universities across the state. for better access to talent, cutting edge research, and state of the art facilities. and you pay no taxes for ten years. from biotech in brooklyn, to next gen energy in binghamton, to manufacturing in buffalo... startup-ny has new businesses popping up across the state. see how startup-ny can help your business grow at startup.ny.gov virtually all your important legal matters in just minutes. now it's quicker and easier for you to start your business, protect your family, and launch your dreams. at legalzoom.com we put the law on your side.

i found a better deal on prescriptions. we found lower co-pays... ...and a free wellness visit. new plan...same doctor. i'm happy. it's medicare open enrollment. have you compared plans yet? it's easy at medicare.gov. or you can call 1-800-medicare. medicare open enrollment. you'll never know unless you go. i did it. you can too. ♪ what if we finally had that would be amazing. hey, what if we took down this wall? what if this was my art studio? what if we were pre-approved? shut up! from finding to financing, how'd you do that? zillow. ["mony mony" by billy idole she cokicks in on car stereo]y". ♪don't stop now come on mony♪ ♪come on yeah ♪i say yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪yeah ♪'cause you make me feel

like a pony♪ ♪so good ♪like your pony ♪so good ♪ride the pony the sentra, with bose audio and nissanconnect technology. spread your joy. nissan. innovation that excites. [singing] ♪mony mony you're in "the cycle" and it's like political christmas eve. midterm election eve. good afternoon, i'm toure as we come on the air. nearly 16.5 million ballots have been cast with the direction of the nate nation at stake. voters will soon decide who will set up shop in 36 of our governor's mansions, 36 senate races are up for grabs, more than a third of the seats in that chamber. all 435 house seats are up for grabs with implications that could ricochet throughout the country. states will vote on ballot issues from abortion, firearms, marijuana to abortion.

d.c. gridlock, complete lack of productivity and nationwide disdain for the folks in d.c. in a minute we'll have msnbc political director and "meet the press" director chuck todd fresh off the trail talking to voters in the truck. now friend of the show, sometimes cyclist, josh barrow from his office crunching at the "new york times." welcome, josh. it looks like republicans will make significant gains tomorrow. but chuck todd and others are saying, it's not a wave election. do you understand why that is, josh? >> well, i mean, i think that's overstating the case for democrats a little bit. i think what that means, though, is this is a senate map that's very favorable for republicans. republicans if they take back the senate or even if they don't take it back, the gains they will make will be in states like south dakota, montana, north carolina, louisiana, places that should be places where republicans run strongly.