from the privacy of homes across america fantasy girls from the web promise to fulfill every man's desire. in record numbers men troll the web and the streets desperately seeking sex for cash. >> turn off your engine. >> but it's buyer beware in san francisco. >> you're under arrest for soliciting prostitution. >> as police cast a bright light on the johns who operate in the shadows. >> would you please get rid of that camera? >> tonight msnbc gets up close

and personal with men rich and poor. >> sir, do you speak english? >> from america and beyond, and learn about the very danger women face from the men who buy. >> what were you arrested for before? >> robbery and rape. >> i'll take the front, you take the rear. >> in san francisco, those on the hunt for women become the hunted as san francisco police draw a line in the stand. >> turn off your engine. step out of the car. turn around and face the car, put your hands behind your back. >> it's buyer beware in these city limits where eight times a month, inspector steve ra vella and his team cuff the everyday

johns who try to pay cash for sex. >> are you on probation or parole? you're under arrest for soliciting prostitution. >> having worked vice since '99, he's seen more than his share of ugly when it comes from the men who buy and the men who sell. >> the pimps like young girls because you have clientele that wants to prey on young girls. that gets me more than anything else, these young girls. i think 11 years old one girl was, they are being victimized by this. that's one of the things that hits home with me. >> probably be a ticket and on your way in 20 minutes. >> san francisco pd believes attacking the demand is the best way to keep the vulnerable from being exploited. >> are the keys in there or do you have them? >> they don't come out, it's a rental car. >> what do you mean they don't come out? >> it's a zipcar. >> tonight, instead of getting lucky, this man gets cuffed.

>> is your wallet on you? we're going a short distance where we find out if you're eligible for a citation or not. >> police suspect this man is not new to the crime of buying sex. he tried to pick up the undercover in a car that can be rented by the hour. >> so this is a zipcar? >> yes. >> so what's a zipcar? >> one of those rental cars that people don't need to go through the rental car companies, but they just pretty much set up an account online and go to these parking garages and grab their vehicles. >> experienced johns often use rentals to prevent personal vehicles from being confiscated which can lead to awkward conversations with unsuspecting partners and wives. not surprisingly, juan ocho is none too pleased about being exposed. >> why does this have to be on camera? can you turn it off, please? >> i can't turn it off.

>> can you guys turn it off, please? hello? >> we know very, very little about these invisible subjects of the sex industry. >> researchers melissa farley says exposing and arresting johns is long overdue. she says criminalizing and studying their behavior is essential to end trafficking. >> if we want to learn how to stop prostitution, we really need to know a lot about how men think about prostitution, how they just make the decision to buy sex. >> anti-trafficking experts believe men will make different decisions and think twice about buying women if other police departments follow san francisco's lead. >> thank you. >> the shock and shame of first-time arrestees,like juan ochoa, will hopefully be enough to stop what many forget is criminal behavior. >> this is a letter from the san francisco district attorney office wo

office, okay? this outlines a class whether something you might want to consider. >> since ochoa has no previous arrests, he will qualify for the san francisco police department's first offender prostitution program or john school. >> this is your opportunity to learn from a mistake you've made and not let it happen again. >> instead of jail time, first-time johns pay steep fines and spend a day with other arrestees, learning about the grim reality behind prostitution. >> i'd see, you know, anywhere, three, six, seven people a day. sometimes i couldn't even shower between. i'd just wipe myself off. i'd look down, oops, there's cum on my leg. >> the last thing is, i want to give you an opportunity to talk to me about what happened. listen to me. should you choose to talk to me about what happened. one, i'm going to tape record our conversation, two, i'm going to read you your rights. knowing this, do you want to talk to me about what happened? okay. >> relieved not to be heading to

jail, ochoa relaxes and opens up to our cameras. >> have you ever bought women before? >> no. >> do you know what trafficking is? >> yeah. >> a lot of women are not doing this by choice. >> okay. >> okay, good luck. >> thank you. >> so that guy seemed like he was in a state of shock. i mean, did he appear to be a first-timer? >> you never know, but, you know, he chose rather than to engage the girl at the corner there, where he was standing where a lot of girls do, he chose to drive half a block off and park. because that's not really common for a guy who's never done it before to pull up a half a block away and wait for the girl to walk up to him and stuff. >> that takes a certain amount of inside knowledge? >> that would be my guess. >> i think there's almost a desire, today, to see johns as kind of banal, good guys who can't get laid.

and what this study says is it's a little more ominous than that. >> farley warns there's a darker side to men who habitually buy sex. a study on johns conclude that men who regularly bought sex committed more violent acts and wanted complete power over women. >> it wasn't just a pretty face that they were buying. they wanted the absolute control, the "you do what i say" sex. >> a silver toyota corolla, four-door. >> having worked the meanest streets of san francisco, ravella says the public doesn't appreciate the daily dangers exploited women face. >> i just think that people just don't give a hoot at all. i want them to realize that these women are victims. they're not the bad guy in all of this. >> they're still talking. they're still in negotiations.

>> copy. walking away. >> i think he's giving the signal as he's driving off. >> in pursuit of the decoy's customer, ravella hangs back, waiting for the go sign. >> might be good. >> yeah, i got to confirm that we have a case. confirm that we have a case. >> it was like he didn't want anything. >> yeah, confirm that we have a case or not and i got the guy stopped at polka and sutter. >> standby, i'm asking her. >> yeah, he said it's just a loitering case. >> this decoy offered him cash for oral sex. but when he hesitated to get into his car, the prospective

buyer took off. >> can you turn off the engine? that girl you talked to was a police officer. officers walked the john to the staging area, where detectives identify him as ronald clark, a man with a past. >> he has an sf. >> he does. >> what were you arrested for before? >> sorry? >> what were you arrested for before? >> robbery and rape. >> how long ago was that? >> back in '70. >> clark, a convicted felon who served time for robbery and rape, now faces a loitering charge. >> straight ahead. >> clark's violent past makes him ineligible for the first offender program. he will have to face charges in court. >> one of the main findings that was surprising to me was the difference in the number of criminal activities. >> do you want to talk to me about what happened? >> not really. >> okay. >> the men who are buying sex, the johns, were committing a whole lot more felonies,

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san francisco's anti-trafficking efforts start here, behind closed doors and after-hours at the police department's special victims unit. >> today, we're going to do an operation over in the mission district. >> after two decades in vice, inspector steve ravella say women sold for sex are victims of abuse. >> if you go back into their earlier life or somewhere in their life, something led them into this, whether it was a lousy childhood and they were looking for a family, because that's what these pimps sell,

we're going to be a family, a lot of these girls are looking for that and they're drawn into that. >> the john's team understands that prostituted women are 40 times more likely to be murdered. so tonight, all eyes will be on tammy, the veteran undercover decoy. >> what is the going rate in the mission for oral sex or for intercourse? >> you know, it usually depends. you'll go around $40 to $60, you know, that's the rate that we offer out there when we're the decoy and stuff. usually it's around $40 to $60. >> does it give you an appreciation for how hard these girls have to work in order to make the money that their traffickers demand? >> not only the money, but also their safety. they're out there, jumping into these cars, not knowing who they're getting into the car with. so you know, these girls are out there putting themselves in danger when they're working this line of work. >> tonight, this seedy mission district corner will be tammy's post.

besides fighting the nighttime chill, the decoy and her close cover must keep a lookout for the dangers that come in a high drug-trafficking neighborhood. >> are you able to talk with a wire? >> copy. >> tammy's wire is her lifeline. >> looks like it's a white honda van. got eyes on it, steve? >> yeah, i see her going over to the van, but don't know with the headlights shining on me if i'm going to be able to see her give the signal. >> he's thinking there might be a lot of cops out on the street. she didn't get in, so he's leaving. >> copy. >> okay, a lot of these guys that are repeat offenders, they won't discuss anything with the girl. they tell them to get in the car, and if the girl won't get in the car, they just drive away. >> because they know. >> they know. they've already been through it and they know. >> as tammy returns to her

corner, she alerts officers to a pimp who is checking her out. pimps often pose the biggest threat in these sting operations. >> when the pimps come by, are they trying to scare the girls off the corner? >> they're hoping a girl will make eye contact with them. if a girl makes eye contact with them, it's a term called out of pocket. so if she has a pimp and looks at another pimp, that gives the other pimp to get her and bring her over into his stable. >> can you believe those rules are for real? i mean, how can you prove that you're "out of pocket"? >> well, we've had our decoys over in california and sacramento once, where the decoys were standing on the corner and the pimp drove by and she wasn't really aware that he was a pimped and looked at him, the guy stopped at the corner and came running over, said, you're mine, i own you, that's

how bold some of these guys are. >> it takes a few minutes before tammy signals she has a buyer. >> got the signal. >> move in at the corner. >> the john, a working man on his way home, finds himself in cuffs. >> speak english? >> no. >> that girl you talked to is policeia. >> no. >> you're under arrest for talking about sex for money, okay? okay? >> okay. >> we're going to take you back to an area where we're going to talk to you a little further and maybe give you a ticket, okay? >> okay. >> officers quickly whisk the john off the corner and take him out of view. >> how tall are you? >> i don't know. >> 5'6". >> how much you weigh? >> 175. >> 175? >> yeah. >> i think so so. >> meet 32-year-old restaurant

worker, gil benites. >> your hair black? >> as he is processed, tammy tells our producer that based on the way he negotiated the sex act, this john is no first-time buyer. >> you indicated that he probably had done this before. >> during our conversation, he had agreed to go with me to my hotel room and he asked if there's anybody there, because in the past, when he's gone to somebody's room, there's been other people there. >> it's gil? >> tammy says most men caught in san francisco john stings are experienced buyers. >> are you married? >> yes. >> but tomorrow i'm divorced. >> tomorrow you're divorced. is she going to be mad if she finds out? >> you're going to be walking home, kid. >> you live with your wife? >> no, right now, she go to vacation. >> uh-oh.

>> you know, the wife go on vacation, the men are stupid. >> yeah, the men are stupid. when the women go on vacation, the men are stupid. that is correct. >> not everybody. >> but some men. >> not everyone. >> but this is not your first rodeo. this is not the first time you've done this? >> it is my first time. >> no, this is not the first time you've done this. you know how i know? >> to me or what happened? >> me? i came to you? no! i didn't. no, i most decidedly was not working with you. do you know how i know it's not your first time? >> how? >> by the questions that you ask. you asked if somebody was back at the room. because that's happened before. so, come on, be honest, this is not your first time, is it? >> why do men do this? >> hey, what happened, what happened. that's it. >> but it's dangerous. >> it's common, everybody.

>> but it's dangerous. what about the health for your wife? >> i know. i know now, but it's too late. i'm sorry. >> sfpd says it might surprise the public to know that most johns like benites are long-time married men or in committed relationships and chances are their wives, like gil's, have no idea what their spouses are doing. >> without admitting guilt, sign your name. [ speaking foreign language ] he wants to know what his options if he doesn't sign. >> if you don't sign you go to jail. >> no, no. >> okay. >> gil, are you going to do this again? >> i am stupid. >> what's your wife going to

say? >> say nothing. give me a divorce,. >> she's going to give you a divorce? >> my wife, she's special. >> she's special? >> does she know that you do this? it's dangerous for her. >> for everybody. >> for everybody. and also the girls who are selling themselves, they're not happy people either, are they? yeah? okay. well, i hope i don't see you again, gil. >> thank you, everybody. >> bye! >> after a polite exchange, benites now knows that a bigger drama awaits him at home. ravella says benites will likely qualify for john school. >> these guys that are first offenders, they're given an opportunity if they choose to do so to go to a class on a saturday for eight hours and get educated why they shouldn't be out here doing this. the health department teaches at the class, showing the ramifications of if you interact with these girls, there's a

possibility that you could get diseases and you get those diseases, guess where you bring them? you're bringing them home with you. they get educated on that. and if they learn by their mistake, then they won't be out here again. you're under arrest for slis itting prostitution. >> but i do anything -- i'm not here tomorrow. [ narrator ] on a mission to get richard to his campbell's chunky soup. it's new chunky beer-n-cheese with beef and bacon soup. i love it. and mama loves you. ♪ and mama loves you. do you have the coverage? you need? open enrollment ends december 7th. don't put it off 'til later. now's the time to get on a path that could be right for you...

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that little white truck parked up ahead of you there, just pull in right behind that. >> it's happy hour on a weeknight when the san francisco police department's vice unit rolls up on a corner notorious for drugs and prostitution. >> try to stay west of pipe street. >> okay. >> inspector steve ravela says sting operations like this aren't only about human trafficking, they're in direct response to complaints from the families who live here. >> you have pimps argues with each other. you have people that are stopping to talk to the

prostitutes, traffic backing up behind them, so that the people aren't out here for that purpose are honking the horns and stuff, can hear all these people that live around here are trying to sleep at night. all this commotion and stuff is going on all night long and it affects them. >> undercover officers working the johns unit get into position at a busy intersection, where men stop to buy quick car sex on their way home to the suburbs. >> she's talking to this guy on the corner. can you make out what they're discussing? >> within minutes, an elderly-looking man with a backpack approaches the undercover decoy. >> yeah, mentioned a blowjob and sex. they're still talking and trying to figure it it out. blowjob on friday. >> as the man walks away, the undercover signals she made a deal for sex. >> she gave the signal. >> sounds like we got a loitering case. >> and the chase is on.

>> south on high, wearing that backpack. >>wear going to get a little ahead of him. >> take your hands out of your pocket and stop. >> yes, sir. >> just relax. relax. >> i'm just joking with her. >> put your hands behind your back. just relax. that girl you talked to is a police officer. >> i was just joking -- >> listen to me. the girl -- >> i don't mean it, i don't mean it. >> listen to what i have to say and then you can talk. that girl you're talking to is a police officer. you're under arrest for soliciting prostitution. >> but i didn't do anything. i am not here tomorrow. i am not -- i'm just -- >> i want you to understand what i'm telling you. we're handcuffing you because you're under arrest. you're under arrest for talking about prostitution with the young lady up the block. she's a police officer, okay? have you ever been arrested before?

>> yes. >> you have? >> yes. >> for? >> same thing. but i don't do -- >> do you have any warrants or anything like that? >> nothing. >> hopefully it sounds like you might get a ticket and be on your way in about 20 minutes if you cooperate, okay? >> okay. >> pop the back, will you? >> yeah. >> to us, this kindly tibetan gentleman looks more like someone who would fight trafficking instead of a predatory john. but we are dead wrong. he has actually been arrested twice for trying to buy sex. the john is identified as 63-year-old organ saring of california. >> why'd you take so much filmed? no, i don't want to be filmed. >> he has good reason to not to be exposed as a john. we learned he's the principal of a kindergarten school across the bay in berkeley.

>> underneath his chin, please. >> not only had he had previous arrests for solicitation, but he is married and has a wife. >> look at the camera. >> thank you. >> because he made a deal for oral sex on a different day, he will be charged with loitering instead of solicitation. >> stand up. >> everything i explained to you, you're going to get a copy of, okay? so instead of going to jail today, you're going to get a ticket. you're getting a ticket for loitering for the purpose of prostitution, okay? >> his arrest serves as a stark reminder that men who engage in any kind of talk of cash for sex are committing a criminal offense. >> without admitting guilt, promising to appear, where that circled "x," is i need you to sign your name. >> while he faces a misdemeanor charge, the social consequences to work and family can be serious and long lasting. >> my bag? >> you have everything? >> mm-hmm. >> you're free to go. >> after hundreds of johns'

arrests, ravella offers some insight about why so many married men seek sex from the street? >> they have needs and fetishes or things that they want that they don't feel comfortable with an average woman, you know, their wife, girlfriend. so they can go out and they can buy a girl and she'll do it. and i think that that's probably the mind-set of a lot of these individuals. >> a 2010 study on johns concluded that most habitual buyers of sex are married or have girlfriends. >> the johns are buying specific sex acts that their girlfriends or wives will not do or are not comfortable doing. in the united states today, that is usually anal sex or oral sex. the woman that you talked to and talked about sex for money, she's a police officer. >> but i think, it's just for -- u options like that.

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hi. i'm richard lui. a short reprieve for snow-weary residents in buffalo, new york. tomorrow, warmer temperatures will bring rain and concerns over significant flooding as well, and another foot of snow. a cleveland police officer shot and killed a 12-year-old boy who was carrying a toy gun. officers were responding to a report of a person waving a gun around at a playground yesterday. that boy was shot after she allegedly refused to put his hands up and reached for the toy gun. now back to msnbc undercover. p . it's nightfall in a busy tenderloin coroner, where inspector steve ravella is on a first-name basis with most of the transgender prostitutes. >> this track here, it's a transgender track, primarily, and unfortunately, they're not really in a position where they

can get jobs and stuff, so they're forced to do this. however, it is a crime. it affects the neighborhood, it affects the people living around here. and when it affects them, we as a police department have to enforce the laws. >> this corner is just blocks from the hub of busy hotels and tourist-heavy join square. >> she's talking to a guy right now. that's him in a black jacket. >> business is booming and the decoy quickly gets a hit. >> yeah, they're going to go to her place. they're going to go to her place. >> they're heading up sutter. >> has she given the signal yet? >> we're good, we're good. >> the team corners the john, who turns out to be a tourist. >> sir, police. police. just relax, relax. don't do anything stupid. take your hands out of your pocket. put your hands behind your back.

that girl you're talking to is a police officer, okay? you're under arrest for soliciting prostitution. >> i don't understand well, because i don't -- i am not. >> okay, i'll talk slowly,. >> yes, please. >> you're under arrest. >> oh, okay. >> the girl you were talking to is a police officer. the woman you talked about sex with is a police officer. >> but i think a date is for, just for a glass. >> i'm just explaining to you why you're around arrest, okay? >> you're going to be taken a block from here, where we'll possibly give you a ticket and you're going to be on your way, okay? >> okay. >> as he is walked to the processing area, the john tells police he's a student, visiting the u.s. to improve his english. >> this one? >> yes. >> that's perfect. >> international? okay. >> just go sit down right here. >> in his wallet, police find a

swiss driver's license, issued to a bertrand fermo. >> what kind of i.d.? >> swiss one. >> swiss driver's license? >> okay. >> i am here for learning english. >> you're doing good. >> okay. >> good english. >> but a date for me is not sex. >> though the tourist claims he misunderstood, the decoy confirms she recorded him offering $60 for oral sex. >> look at me, sir. >> can smile? >> this one, thank you. >> without admitting guilt, promising to appear, where that circled "x" is, sign your name, please. >> i have to sign? >> if you don't want to sign it, then i have to arrest you and put you in jail. >> oh, okay. i don't have a choice. >> okay. >> lucky for us, our cameraman,

mark, speaks fluent french. [ speaking french ]

>> you can leave. you're free to go. go ahead. >> he'll likely have to attend from switzerland to attend john's school or have his day in court. he's taken a shine to mark and tries to convince us that the decoy is at fault.

>> though he claims the decoy misinterpreted his motives, ravella isn't buying it. >> he feels it's unjust, he can go to court and protest it. he didn't have to stop and talk to her. he didn't have to engage in a conversation to discuss what they discussed. he could have just kept going. so he made that decision on his own and now he has to suffer the consequences. you're under arrest for prostitution. >> i guess i'm pretty stupid, aren't i? >> would you please get rid of

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you're under arrest for prostitution-related offense. >> for six years, the san francisco police department has been busting buyers, young and old. >> i like girls. why not? >> married and betrothed. >> that's my fiancee. >> from delivery men to executives. . >> i've never even done -- >> inspector steve ravella says no matter their station in life, the john's excuse is always the same. >> i'm just talking with her. >> after just 20 years in vice, watching exploited women suffer, ravella doesn't suffer any fools. >> none at all. they're just out there to get their -- to be satisfied, what they're looking for. >> remember not to go on the other side of the building line.

>> it's quitting time on a friday night and the johns takedown team keeps a watchful eye on their expert decoy, mary. >> have her say something. >> copy that. >> within seconds, two men check out the bait. >> you guys picking up anything on the wire? >> they're talking about a price. for the both of them. >> copy. >> the two men refuse to bite, but it doesn't take long for the decoy to attract a bigger fish. one that promises to be a whale. >> a mercedes pulled over for her. >> copy.

>> as mary disappears around the corner, ravella closes in on a silver mercedes-benz. >> are you guys able to pick her up? >> turn off the engine, put it in park, put the brake on, all right? step out of the car, please. put your hands behind your back. that girl you were talking to is a police officer. you're under arrest for prostitution-related offense. >> i didn't solicit her. >> well, i'm going to talk to her and find out exactly what was discussed. >> that's fine. >> i just know she gave a signal indicated that she had enough of a case for us to arrest you and you're under arrest, okay? we're going to transport you back to a staging area a couple blocks away, where hopefully you'll just receive a citation. do you have a driver's license?

>> i do. >> you don't have any outstanding warrants? >> no, sir. >> you'll probably get a citation. >> what can you do with my car? >> we're going to transport you over to our staging area in your vehicle, because you're blocking a driveway here, okay? >> okay. >> i'm not going to play stupid. i've never even done this before. >> he's going to transport you, all right? >> though this well-heeled john was willing to gamble his health paying for tenderloin street sex, he shows greater concern about leaving his car unprotected. >> sir, lock the car. >> your car is coming with us. >> i know. >> you'll see the car again. >> a passing patrol unit offers to transport the john. >> we'll see you over there. >> judging by his expensive shoes and threads, it's doubtful this man has ever seen the inside of a patrol car. >> i guess i'm pretty stupid, aren't i? >> i was just doing, uh, a

sting. >> neighborhood residents cheer a jeer at the john starts an uncomfortable walk of shame to the patrol car. >> anything that's going to cut, stab, or poke me? >> no, sir. >> any drugs or any needles? >> no, sir. >> okay, spread your feet. >> face the front. >> pardon me? >> face the front. >> cuffed and searched in broad daylight, police have delivered this man a marin county millionaire, a reality check about his actions. >> watch your head. >> would you please get rid of that camera? >> back at the public staging area, the dapper john's discomfort rises. >> does the other officer have your i.d.? >> i think he was carrying my wallet. i'm sorry to turn this way, but i don't believe those cameras have the right to be on. >> police identified the camera-shy john as 56-year-old roger zipkin of mil valley. zipkin sells multi-million

dollar homes in some of the most exclusive neighborhoods of marin county. >> what address do you want me to put down? >> can i say this away from the cameras, please? can i -- can you remove these people. and i'd be happy to tell you. >> this guy has an sf number? >> yeah, right here. >> a further check reveals a prior arrest, but zipkin won't discuss it on camera. >> you got your stuff expunged, for police purposes, we're going to know it, just for investigation purposes, stuff like that. regardless if it was dismissed. >> if he doesn't want to say it on camera. >> no, i don't want the cameras here, period, but i guess i don't -- >> i have no control over that, okay? >> i understand what you're saying. i'm not here to not cooperate with you. don't you feel like you have enough film here? can't you stop?

>> in a sudden change of strategy, zipkin decides to go with the flow and starts engaging us in conversation and offering a defense. >> you said you didn't think it was solicitation. do you want to explain what happened there? >> i -- i would say i made a big mistake the discussion came from her. you know, i made a stupid mistake. i shouldn't have even stopped, but i did. so here i am. i have no history of this. >> but you talking in our presence where we can hear you, it can be used against you. i'm just advising you of that. in a minute i'm going to read you your rights. if you want to talk to us, you can. by now you're talking, anything you say can be used against you. just to let you know. do you what you want to do, okay? >> thank you for letting me know.

>> despite his denials of wrongdoing, what zipkin doesn't realize is police recorded his cash for sex offer with the decoy. >> he's removing the handcuffs, i'm going to explain something to you. >> zipkin is cited for solicitation and informed about johns school. >> i don't know if you're eligible for it or not. until we go back to the office and run computer checks and see if you have a criminal history and stuff, it will determine whether or not you're eligible. if you are eligible for it you will make a determination whether you want to go to court or possibly attend this class. >> zipkin pays the fine. two weeks later when he arrives for class, our cameras catch him there. >> i've done 6,000 hand jobs, my arm's tired.

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at 7:00 a.m. on saturday morning, 27 men will get a reality check and feel the pain of their decision to buy a woman for sex. >> take this and have a seat inside. thank you. >> the eight-hour first offender prostitution program or johns school kicks off with men hiding their faces from our cameras. >> we recognize more than a few of the men. >> you know, i'll take care of you. >> excuse me. i haven't waived any right to be on film. i don't want to be on film. >> sure. >> no disrespect. >> everything that's doing to happen right now we're going to explain to you. you will sign a waiver to decide if you want to participate or not participate. they aren't going to film you. if you don't want to be filmed, they are not going to film you. i need your id. >> thank you.

>> i meant no disrespect. >> it's too early in the morning for me. it really is. >> i'm not trying to be difficult. >> rather than going to trial, these men have paid the city $1,000 in fines and must complete this class in order to avoid further legal consequences. >> there is a huge demand industry out there. it can be anybody you encounter. the people that come to this class are people that have actually been caught. >> take today, everything it is, as a big warning. >> the district attorney's attorneys office starts the day by reminding these men there are no second chances. >> you have a great opportunity today. this is your opportunity to learn from a mistake you've made and not let it happen again. >> i think fopp is a great program in that it's talking about the specific legal consequences and really reinforcing how easy it is to get caught for this kind of offense. i think today is a real day of

stark realization. >> massage parlor stings happen often. internet stings happen often. stings occur in all areas of the city. not just the track, not just in the mission, all over the place. >> i think there's definitely a sense of embarrassment. you see a lot of people slouching in their chairs. there's a little worry and fear as the day goes on about employment records and the potential immigration consequences. >> the guys that come to fopp that get busted, it's across the board. that's what i experienced when i was in the industry. it's across the board. the janitor, ceo. >> i've done 6,000 hand jobs, my arm is tired. that's where you laugh. that's my comedy. >> survivors like sylvia deliver a dose of harsh reality by lifting the veil on the fantasy men believe they are buying. >> so these women out in the street are untreated mentally

ill, probably been raped a couple of times by friends and family members. okay? that's who you're having sex with. >> it's amazing inspector steve ravella, the men who troll the internet, massage parlors and track don't look at the enormous risk they take just for a moment of pleasure. >> a lot of johns get robbed. they work with pimps. on the street as well internet prostitution. >> i've had to do follow-up investigations for murder. that means individuals wound up killed one way or another. >> sfpd human trafficking unit reminds johns of the risk. >> armed robberies, kidnappings, blackmail, extortion, left naked on the street after severe beatings, torture, et cetera. these are some of the things that happened.

>> it's the only one of its kind, it's now modelled around the country and with good reason. men who attend johns school are 30% less likely to pay for sex again. >> i absolutely believe when somebody comes in here, first of all, i got caught. i have to deal with my family, my wife, and come here and then really hear the prostitutes experience is a huge wakeup call. i think people are very, very fortunate to get this chance. >> this concludes our day. >> san francisco's human trafficking unit says arresting and identifying johns will continue to be a critical element to their strategy to fight sex slavery. their message, buyer beware. >> i hope these men that come to fopp understand prostitutes are human beings and not some marginalized throwaway sex object.

? san francisco, the business of sex for sale is booming behind the facades of illegal massage parlors. >> observed a license masseuse topless with her breasts exposed. >> young women from all over the world are trapped in a cruel game of debt and sexual servitude. >> get dressed if you don't mind. can you leave the room for a minute, please. >> this is not a massage parlor? >> no, it's not. >> it is a big game for them and they are good at it. >> eventually something's going to break and i'm going to be there.