other countries? should it include ground troops? should congress sign another blank check which can used not only by this president but by future presidents? those are questions we should ask before another bipartisan march to war authority. mitt romney, master of the pump fake. it is friday january 30th, and this is "now." >> third time is not the charm. >> former governor mitt romney announcing he is not running for president. >> i've decided it's best to give other leaders in the parties an opportunity. >> mitt romney wanted this. they believe they have the money. they believe they have the support. >> the ground was beginning to crumble beneath mitt romney's feet. >> the rankin file was saying

been there done that. >> republicans are happier that he's not running than anyone else in the country. >> mitt romney is watching his people defect to jeb bush. >> he probably concluded that the support was not there. ♪ for purple mountains' majesty above the fruited plain ♪ >> can we drop the bias baloney? >> either the trees are not the right height or mitt romney likes being able to red herring reporters. whatever the reason, the political world is saddled with binders full of emotion today on the news that mitt romney will not make a third run for president of the united states. romney made the announcement on a bittersweet conference call

with supporters. >> i feel that it is critical that america elect a conservative leader to become the next president. you know i wanted to be that president, but i did not want to make it more difficult for someone else to emerge so they have a better chance of becoming president. >> the decision comes just eight days after romney met with another republican, who says he is exploring a presidential bid, one jeb bush. mitt is a patriot and i join many in hoping his days of serving the nation own our party are not over. many, but certainly not all. rand paul wished ann and mitt the best today after saying this on sunday. >> i'm kind of with ann romney on this one. no no, no never. >> as for other potential 2016 candidates romney bowing out cannot be entirely unwelcome

news. "the new york times," reports that romney will dine tonight with chris christie. scott walker tweeted just moments ago, had a great conversation with mitt romney. he's a great man. thanked him for opening the doors for fresh leadership in america. joining me now is a chuck todd and robert gibbs. chuck, what just happened? >> well i guess one way is the cycle has so moved up the news cycle, that now in 2016 you drop out before you announce. that's how quickly this campaign is moving. no i think what happened today was today was the real start of the republican presidential race. mitt romney is now out. now you see -- now we know what the field looks like. this is going to be sort of jeb

bush in one corner possibly having to deal with a chris christie for the establishment wing. you have scott walker right now looking like the strongest of the potential anti-washington, anti-bush part of the establishment world. then we have to figure out who else is going to end up in this sort of first tier of a rand paul. perhaps it is a huckabee. what kind of traction does a ted cruz get? you have marco rubio and bobby jindal trying to find a place in this. today is the first real day of the republican primary campaign. >> robert i'm just surprised there was any legitimate suggestion that romney would throw his hat in for the third time because it was hard to find a republican who publicly said this was a good idea. romney has a closed door four-hour staff meeting in which advisers relayed a sobering

reality. they supported romney and thought he would be the best president, but did not necessarily think he should run for president for the third time. did you hear of anybody who thought this was a good idea? >> if you looked at a lot of the outward signs, mitt romney's name was always at the top of those lists. granted, some of that has to do with name recognition. there was some outward facing signs that there were probably enough straws to grasp to do this. my sense is what really happened was, as you said behind closed doors, on telephone conversations, mitt romney just simply decided it wasn't there for him to do this time. i have no doubt he wanted to serve again. i have no doubt someone as highly successful as mitt romney is probably vexed he's not been

able to be elected president in trying two times. i think it is understandable how he got to this point. he clearly heard in those conversations a lot of i don't know mixed messages probably of people who wish him well and liked that he ran a good campaign last time but not good enough to be or try to be the nominee this time. >> chuck, what do you make of the timing? we reported in this hour yesterday that dave kochel was being tapped to maybe run that. do you think that is the impetus behind this announcement today? >> this was a time to decide was he going to stay on or get off the pot. i'll leave the more colorful part of that saying for others to imagine because this was a

moment -- this was picking time. this was choosing time for staff. this was choosing time for donors. romney had to make a decision one way or the other, and he had to do it soon rather than later. either way he needed to free up -- there were a lot of people out of loyalty telling governor romney, look, if you're in, i'm with you, but will you please let us know if you're in? the interesting thing about this was this was the mitt romney that wanted to do it. the next six months were going to be the worst six months of his presidential career if he decided to run. you would have had the announcement of some ex-romney person going to another candidate dribbling out every single day. all of the new polling probably would have shown romney's lead eroding day by day simply

because voters like to kick the tires around. now does that mean after the six months staring into the abyss, he couldn't pull a john mccain of '07 and put himself back into this? it's possible. but did he have the stomach to do it? can i get through this horrible six months see where i'm at and then march in and try to get this nomination? i think he decided the gauntlet wasn't worth it. >> i want to bring in a former speech writer to george w. bush david frum. there is parsing of mitt romney's words this afternoon that he was going to run for president the third time. he said i believe that one of our next generation of republican leaders, one who may not be as well known as i am today, one who is just getting started, may well emerge as being better able to defeat the

democrat nominee. a lot of hints there that romney is hoping for is not an establishment candidate. did you read that as a slight toward jeb bush? >> i think we all read that as the rivalry between the two of them. romney can do a service, which was moving the republican campaign away from this domain of personality, to staking out some issues that have not been heard enough and have not been heard enough from his own campaign although they come from his heart. his new interest in climate change and dealing with that. he became a voice for the kind of republicanism that a lot have us who liked him so much in the past hoped he would speak for in 2012. >> robert, what do you think of that? we know president obama gave a sideways jab to romney's focus

on poverty the other evening and did not think it was the most genuine thing. what do you think of the republican focus lately on the issue of poverty? >> whether it's poverty, whether it's social mobility or education in the middle class, i believe it is a campaign that is going to focus on that middle income spectrum of our society because, quite frankly, we have seen that coming out of the recovery that the top has continued to do really well while wages in the middle of our economy haven't seen an increase in quite frankly, 15 years. that's a problem that predates this president and vexed the end of the clinton presidency and a good part of the bush presidency. i also think one of the decisions mitt romney also made today was to look around and see

a field that is exponentially stronger than in 2012. republicans have an incredibly deep bench. >> it is a set of bleachers, i think, at this point. there is no bench big enough to fit the number of potential candidates. >> it is a small stadium of people that are actually going to run and could conceivably be the nominee. on the democratic side, it is very different. it is a party right now of one person. that also goes to what chuck was saying. this was not necessarily going to be an easy climb. >> chuck, what of the meeting with chris christie this evening? what is the strategy there? >> there's a million ways to look at that one. i think there are some people that are trying to tell me in romney world they hope jeb sees it as a mini jab at him. when you look at the money world

and the money primary, the big money primary, it was jeb versus mitt. christie was getting squeezed out. today is the first lifeline for christie for president he has gotten in quite sometime. he still is a very being underdog in this. hurdles may be too high for him to clear. i think that this is about romney perhaps maybe helping christie a little bit in the financial front. >> david, and scott walker a lot of people have talked about him. do you think this opens up real estate for him? >> it does. it opens up real estate for him and christie in a different way. republicans are going to be looking for a fighter. that's one of the criticisms of mitt romney that he wasn't tough enough. it's going to be a criticism of jeb bush. this is not 2008. 2008 democrats offered a new

face, barack obama, somebody with a very clean record personal life. that is not the case in 2016. this time you have a candidate who has made $100 million. i'm not a democrat but do democrats feel about hillary clinton in 2016 the same way they felt about barack obama in 2008? i don't think so. they don't turn up early to go to her rallies in the way they did for him. she is a scandal rich environment, her finances her personal history. republicans are going to be looking for someone who will fight on those issues. they don't see that in mitt romney. they don't see it in jeb bush. they do see it in chris christie and scott walker. >> chucked to, robert gibbs,

david frum power house a block. thank you for your time this afternoon. bob craft would like an apology. roger goodell isn't giving one. we'll go live to glendale arizona, where the soup bowl is in just three days. all of that is ahead on "now." i think she tried to kill us. i can barely move a muscle. i don't have any muscles left. you should really clean your ceiling fan. are you kidding me? you're just gonna throw away the last hour? no, it's only 15 calories. with reddi wip fruit never sounded more delicious. at least i can die happy. and hard work won't have to go to waste. with 15 calories per serving and real cream the sound of reddi wip is the sound of joy.

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the footballs are being taken into custody. additional protective security measures are in place. just two days before the biggest event in the supportport and all of

television roger goodell finally addressed the controversy known as deflategate at his press conference. >> we are focusing principally on two questions. why were some footballs used in the game that were not in compliance with the rules? and was this the result of deliberate action? i want to emphasize we have made no judgments on these points. >> as to the question of special treatment for patriots owner robert kraft, a man whose house roger goodell visited the night before the deflategate game goodell was ready to send a message. >> this is my job. this is my responsibility to protect the integrity of the game. i represent 32 teams. all of us want to make sure the rules are being followed and if we have any information where the potential is that those

rules were violated i have to pursue that and i have to pursue that aggressive. >> goodell does not sound like he's going anywhere. >> can you envision any set of circumstances that would lead you to resigning or being fired as your job as commissioner? >> no i can't. does that surprise you? >> joining me now is thecraig melvin. was roger goodell contrite today? it sounded like it at the beginning of that but not in other parts. >> we did hear him talk for the first time in some very personal terms about the domestic violence stuff that has plagued the league this year. he talked about visiting women's ees's shelters and 800 hotline

centers. it was very interesting. he took about 45 minutes worth of questions. what you did not see, optics are very important, typically these news conferences, you have the owners of both teams sitting front row. you would have had robert kraft sitting in the front row with the owner of the seahawks. robert kraft was not there. robert kraft was not at that news conference. that has a lot of folks asking why he was not there. he did not want to speculate about when the investigation might wrap up. he mentioned ted wells head king up the investigation, the same attorney that headed up the investigation of the bullies with the miami dolphins. a lot of folks thought it was going to be taken care of

quickly and that it might be out of the way before the big game started. not the case. super bowl xlix set to happen here. the best team in the nfc taking on the best team in the afc. the footballs will be closely watched on sunday. >> the footballs will be taken into custody. craig melvin always good to see you. >> good to see you. >> joining me now is kavitha davidson and former denver broncos tight endvitha kavitha, is this a legitimate chill between goodell and craft? >> it'll be interesting to see if this cozy relationship between the two does break down a little bit. robert kraft came out with his statement demanding an apology

from the league once this investigation was over that sounded like a warning shot. that >> nate, the other thing that surprised me is the way the players are calling out roger goodell and the nfl. richard sherman said he has a conflict of interest and he's talked about the relationship between craft and goodell. does this seem like out of the ordinary the antagonism that players are displaying towards the commissioner of the nfl? >> yes, it is a little of the ordinary. i think it is really good for the league too to have a guy like richard sherman raise his hands and say, i don't agree with the way you're doing things, commissioner. he said i work for the 32 teams. i work for their brand. i don't want work for the players. the players kind of know roger

goodell is more about public relations and media presence than he is about protecting players on or off the field. >> we talk about how the nfl needs to fix its on the a number of fronts whether it is concussions and domestic violence and this question of transparency, but until the fans actually start saying they want change to happen it feels like no real systemic reform is not going to happen? >> roger goodell led off his press conference talking about whether or not to get rid of the extra point. this is the equivalent of obama leading off the state of the union talking about speed limits or something like that. the nfl has its own inertia. until the fans stop watching

and they're not, until this effects their bottom line they have no reason to actually reform. >> we talked about the issue of concussions affecting flair inging players. 37% of americans would encourage their kids to play a sport other than football. fewer people are encouraging their kids to play another support. i doesn't seem like the concern about concussion has pushed people away from football. >> it's a violent support. guys get into it so they can hit each other. it wasn't made to be safe. i think it is good that the participation is dropping a little bit because not every boy in america is cut out to play football. there were kids who wanted to be on the field because they believe football made them tough, but they had no business being on that field. they were getting smashed on a

daily basis. the push to get every kid playing is a bad idea. let's get our rough and tough kids drawn to that support. >> there are comparisons being made between the nfl and big tobacco. the producer of the segment pointed out that the difference between tobacco and the nfl is tobacco directly effects consumers. consumers of football are not getting concussions. the players are getting concussions. >> that's actually true. the 37% of participation, it's down from last year. football gives them some sort of social mobility. they're not the ones who are

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erupt within the rarefied confines of the supreme court, all of which raises the question what kind of protest is appropriate? every politician has a strategy to deal with hecklers. >> we thank you for your advocacy. >> there is the diffuse with humor strategy. >> sit down guys. i'm almost down. i'm on your side. we'll talk about it later. >> i'm sorry. who's that back there? what the heck are you talking about? >> i agree with you. although, why don't i talk about it later because i'm just about to finish? i love you back. you kind of screwed up my

ending, but that's okay. >> then there's the right back at you response. >> if you conduct yourself like that in a courtroom, your rear end is going to get thrown in jail you idiot. >> he started yelling over me again. i'm governor. can you shut up for a second? >> joining me now are my guests. jess, we played all of that tape because obviously people have very different ideas about how to respond to protesters. let's start with john mccain who called code pink low life scum yesterday. where is the line on protest? >> we would not be talking about -- code pink does this fairly often, especially if henry is in the room. this is not unusual. nothing really untorrid happened yesterday except for john mccain's outburst. why does john mccain want code

pink to have all the attention they have today? this would not be a topic of national conversation today. but he called them low life scum and now we have to talk about why he might have done that. john mccain is not an unsmart politician. he has to have known that was going to shine a really big light on this. i can't figure out for the life of me why he would want to do that. >> do you feel like code pink crossed a line in protesting henry kissenger? >> what is the line for code pink? the job for institutions is to try to be as inclusive as possible. to the extent that people feel outside of that that is a social failure of that

institution. code pink wouldn't be able to find anything civil to do in order to show that it is protesting something. what john mccain was complaining about was they were right up in his face with handcuffs. they were symbolicily arresting him for the war crimes he has committed over his lifetime. they came right up in connie rice's face. they have gotten directly in front of people's faces before. that does seem to be what attracts the attention. it seems like almost every week they're shouting in one hearing or another and they get taken out and it's kind of become rote. they had to take another step forward. i disagree with jess that john mccain always thinks strategically. >> i don't go that far. >> tlchshere was a lot of uproar on

the left about joe wilson screaming at the president, you lie. >> i think john mccain saying -- >> you think the protester and the venue matter? >> of course. i think context absolutely matters. a member of congress is not somebody who doesn't have access to the institution that they are protesting. they are a member of the institution. clearly code pink feels this is the only way they're going to get heard, so that what they're doing. >> i guarantee you that support joe wilson -- there are people who support what joe wilson thinks.

>> he was not dragged out of the chamber. he was not arrested. we can now say the president wasn't lying. the line he said he was lying about was that it won't add a penny to the deficit. if you're going to shout at the president, you should shout something accurate. >> there is a lot more behind joe wilson's proclamation of you lie than just policy disagreement disagreement. as a communications strategyist, when we look at the varied responses, what is the appropriate way to deal with hecklers? >> the way kay hagan dealt with it is great. i think the way the president diffuses with humor is great.

if the person shows irritation or anger, that's when we run into a problem. he to go so over the top with this just makes john mccain look small. and the way chris christie yells at the teacher, that's bullying. that's never going to look okay. >> i didn't realize that the protesters at the supreme court were arrested for violating federal law, which includes -- this must have been written quite sometime -- a harangue or oration oration. i'm going to harangue more. >> how does scelia walk out of

that courtroom every day? coming up, kim kardashian shows off her personality. we'll look at what broke the internet this week just ahead. next. ♪♪ expected wait time: 55 minutes. your call is important to us. thank you for your patience. waiter! vo: in the nation, we know how it feels when you aren't treated like a priority. we do things differently. we'll take care of it. vo: we put members first... join the nation. thank you.

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gop leaders by the way, you know the man can only ride you when your back is bent so strengthen it. then the man can't ride you. >> say what? from that speech to babies in tunnels, we'll look at what broke the internet this week when i am joined by actor and world champion judah freelander. first we have the cnbc market wrap. >> stocks slumping today.

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mitt romney may have broken the internet today when he announced he would not, in fact run for president in 2016 but as with any week the internet is a diverse place and the things that break it are also diverse. not just romney gifs but also justin beiber apology, deflated footballs, footballs, footballs. kim kardashian released this video. >> hi i'm kim. each month millions of gigs of unused data are taken back by wireless companies.

tragic. data you paid for that could be used to see my makeup my backhand, my outfits, my vacations, and my outfits. sadly all lost. please, help save the data. >> just how self-satirical that ad was is unclear. >> we really went over scene by scene and what selfies i thought would really showcase me and what i would do. i ski. i went to tennis camp growing up. there are things in the commercial that i don't think people know about me. next up babies freak out when drivinge inging in tunnels. this 100,000

views. >> things must change for our government. look at it. it isn't too big to fail. it is too big to succeed. it's too big to succeed so we can afford no retreads or nothing will change with the same people and same policies that got us into this status quo. another latin word, status quo. everyday americans are really getting taken for a ride. that's status quo. you know the man can only ride you when your back is bent so strengthen it. then the man can't ride you. america won't be taken for a ride because so much is at stake. >> joining me now world champion, judah friedlander. was sarah palin speaking or just

scatting with words? >> i think this is the best speech she has ever given. i thought she made total sense to me. she knew status quo was latin. i think people are miscalculating this speech. >> this is her gettysburg address, perhaps. >> it is. it was also in iowa. so was howard dean's speech. iowa does it to feel. no offense, iowa. >> my father is from iowa, but you may be onto something. i still have no idea what she is saying. there's a general feeling of something, but it is sort of like a fishing line. there's like a reeling back and forth. >> her intonation is -- the

pitch is all over the place. it is the opposite of kim kardashian who is completely flat lined. >> so the kim kardashian ad initially i thought was brilliant self-satire, but then we hear the comment that kim thinks it is a great showcase for parts of her personality that people don't know about. >> it says selfies of my backhand. she's doing a forehand. >> and she went to tennis camp. >> she needs to get a refund from her tennis camp. >> does it count as self-satire if the person who is satirizing themselves doesn't realize it? i wasn't sure if it was actual

kim kardashian or a hologram of kim kardashian. >> it is sort of like a post-birth cloning that's going on. you can clone before people are born or after they are born. >> a post birth cloning is terrifying. >> it's here. >> to speak of post hch-birth, the babies in tunnels, i wasn't aware. >> i thought it could be a new isis kidnapping video. thankfully, it's not. >> they look very scared. >> they are. stop taking babies through tunnels. >> i was trying to understand why they might be so scared and all i could think is the tunnel seems like a second birth, a long dark passage into the

light. >> i think you're on to something there. when you get used to a nice warm dark place, then all of a sudden you're going somewhere else. >> do you think it is cruel to take your child -- presumably these people knew the babies would have this reaction which is why they were prepared with the cameras. is it cruel to the child? >> maybe it is a little bit, but we have to toughen these kids up. >> they're going to end up as kardashian clones. >> let's hope not. >> the internet is a weird place, judah. >> i like the internet. i'm for it. >> we're living in the internet. thank you for assessing the broken internet with me. >> you're welcome. >> good to round out with the week with you, my friend. the storm that happened

while secretary kerry was in saudi arabia for can he think abdullah's funeral. heads up, there is more snow headed this way for the weekend. that's next. well, did you know you that former pro football player ickey woods will celebrate almost anything? unh-uh. number 44... whoooo! forty-four, that's me! get some cold cuts... get some cold cuts... get some cold cuts! whooo! gimme some! geico. fifteen minutes could save you fifteen percent or more on car insurance. whoo! forty-four ladies, that's me! whoo...gonna get some cold cuts today! thoughtfully crafted and intelligently designed. with available forward collision warning and new blind spot monitor and a 2014 top safety pick plus rating. cost of entry? a fortune. until now.

hey sarah, new jetta? yup. can i check it out? maybe at halftime? introducing lots of new. the new volkswagen jetta. isn't it time for german engineering?

how much money do you have in your pocket right now? i have $40 $21. could something that small make an impact on something as big as your retirement? i don't think so. well if you start putting that towards your retirement every week and let it grow over time,

for twenty to thirty years that retirement challenge might not seem so big after all. ♪ ♪ going to do a dramatic reading from "the onion." nyc mayor reconcile yourselves with your god, for all will perish in the tempest. new york, mayor bill de blasio advised residents monday to make peace with god for all shall meet their death in the coming tempest. it knows neither mercy nor

reason. >> that was mayor bill de blasio owning an "onion" article who some might call an overreaction to juno's impact on the city. you made a lot of tough decisions expecting us to get it right. and we didn't. i'm sorry. but for much of new england, the dire predictions turned out to be true. parts of new england are still digging themselves out from up to three feet of snow and they're about to get hit again, probably. a winter storm warning for maine as well as parts of new hampshire and massachusetts. there could be wind gusts of up to 40 miles per hour. that's all for now. "the ed show" is coming up next. good evening, americans, and welcome to "the ed show" live

from detroit lakes, minnesota. let's get to work. >> good evening. i wish i had better news for you. >> we have just learned that former massachusetts governor mitt romney will not run for president in 2016. >> today has been awesome, girl. >> he is not running. >> what will they do to stop causing our pain and start fuming it again? >> i don't want to make it more difficult for someone to emerge who may have a better chance of becoming that president. >> i'm the most conservative guy that ever lived. >> i believe i am on the right side of history. >> it is best to give other leaders in the party the opportunity to become our next nominee. >> why do you people keep inviting me