e a video you would like to send to us, logon to our website, caught on camera msnbc.com. i'm contessa brewer. that's all for this edition of "caught on camera." >> from the startling -- >> if i went and did that i'd be either arrested or shot or shot and then arrested. >> -- to the silly. >> you're like, wow, my kid's got to get up. >> -- to the sublime. >> why do they think they can get away with this? >> their viral videos short moments, caught on camera that we can't stop watching. and like a virus, pass it along. >> first thing you do is you send it to ten of your friends. >> people flood the internet with videos hoping they will go viral. >> everybody is making videos now. oh my god. i can put my kid on there and

get a million views and then be on david letterman? >> you're competing with a guy that put a cat down his pants. >> why do people love cats so much. >> the videos can be riveting but can you believe everything you see? >> if that's fake i get angry at people. >> have you been fooled? what's real? and what's not. >> this one had me fooled. 110%. "caught on camera, viral videos, real or fake. welcome to caught on camera. i'm contessa brewer. they are everywhere. on websites like youtube embedded in blogs, even in your e-mail and chances are you've watched them and maybe even forwarded one or two along to someone else. the videos you're about to see were all popular. some are funny and some are

poignant and all amazing clips but they may have left you wondering, are they real or are they fake? wait, did someone just spray paint graffiti on air force one? >> in this video, a couple of guys essentially, climb a fence, elude the secret service, run up to air force one and put a gra fee team tag on air force one while this is all being videotaped. >> you're like, wait a minute. are they doing something to air force one? what is going on here? this is crazy. >> did someone really break into andrews air force base and spray paint or tag the president's plane?

>> i think people really want to believe it's true. >> the video hit the internet in 2006. and quickly became a sensation. >> the first reaction is, always, is this real? and if this is real, how can this be real and what does this mean for the security of our country, maybe, if this video is real? >> so did it really happen? was the video real or fake? >> it just doesn't pass the sniper test. is what it would be. if i went to run up to the air force one in all black with a backpack, i don't think the i would survive that run. if i went and did that i would be either arrested or shot or shot and then arrested. >> i think what we were trying to accomplish was a pop culture moment.

>> mark ecko is a designer and a video game developer. this was part of a viral marketing campaign for a game called "getting up." >> it was to get people to talk about a game. and to author something that was culturally relevant. >> in the game, and the main character uses graffiti toe protest a corrupt and totalitarian authority making his creative team brainstormed for a stunt that would bring attention to the game. >> the symbol of air force one was so loaded and the absurdity of me being able to hop a fence with a spray can, it was just so absurd, we said we've got to do this. we got to figure this one out. >> ecko teamed up with advertising agency and creative shop drogo 5 to make it happen. >> the first thing was, we got to rent a 747. >> they found a plane. >> oh, my goodness. >> and painted it to look like

air force one. >> we wanted to look as authentic as possible because that's what's going to get people to raise their eyebrows and go really? is this real? the layout of the fence and where the plane would be in relation to the fence was very, very authentic. the hangar sign nearby was very, very authentic and even the signs that say "andrews air force base" they were real signs. >> while in theory they were not doing anything illegal, the production was not without risk. >> you start to shoot and you pull out a 747 and it was like that whole moment, is this really happening? and all of the sudden helicopters start flying about. police showed up. there was no shortage of creative tension that night. if we had somehow put this video out there and someone had panic the and stopped a pressure flight from happening, we might have been in trouble. luckily, that didn't happen.

>> they manage to avoid a national security incident and created a video that got international attention. the air force one stunt hit the internet in 2006 during the early wave of viral videos. just a few years later, skepticism and competition have risen exponentially. >> the medium of viral video is centers still very new. it's a perfect window of opportunity existed that really doesn't exist today. where the suspension of disbelief existed around videos. you automatically suppose that everything you saw on the internet was real and that window allowed for this opportunity to do this kind of -- to use viral video as the perfect medium to put together the stunt, if you will. >> you're competing with a guy who put his cat down his pants or something and you have to be genuinely entertaining because the next video below you is going to be funny or cute or outrageous, so you must make an impression. >> the mark ecko video is so

well executed and it looked and felt like somebody was breaking in somewhere. and it caused you to have self-doubt. the emotional reaction of -- is this real or fake? so the first thing you do is you send it to ten of your friends. real, fake, i don't know? >> from a highly-planned and produced video, to one with a concept that couldn't have been more simple, a man named matt, who likes to dance. >> i love it. it's totally captivating. >> when that dude was just for fun was traveling around the world and at every location he would basically dance a little jig and he edited these together and created a video of himself dancing jigs around the world. it was a really well done and creative and unique video at the time. >> but along with the notoriety came the detractors. some suggested the video was fake that there was no way he could go to all these places that the video was constructed with special effects and green screen technology. >> there are certain situations

where i see a video. and i think, if that's fake, i get angry at people. we're like -- i can't believe you did that. i was emotionally invested in this thing because i thought this guy was actually there. >> could one guy really dance in all of these places? >> i would be ticked. i would be ticked if it was a green screen fake. >> does anybody know what this guy does for a living? >> traveling god's green earth or standing in front of the green screen. when we come back.

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>> it sort of kept having these spikes where it would get bigger and bigger and more people would come in and different countries. suddenly sweden is watching the video. south korea is watching the video. late in 2005 it had this really big spike and suddenly i was getting calls by tv shows and newspapers. >> and it certainly caught my attention. will you dance with me? >> sure. >> but for all the attention the video got, people said it couldn't be real. that the exotic locations were really a combination of editing magic or green screen technology. so was the video real or fake? >> the video is not fake. it's not a hoax. it's not manufactured. there's no special effects involved. i really did go to all those places and set up a camera and dance. i started out working as a video game designer.

so in 2003 i quit my job. i took the money i saved up to go on a trip around the world. i spent about six months traveling to 17 different countries. and a few months into that trip i was traveling with a friend and we were in vietnam taking pictures. >> i said, you should do the stupid dance you do on camera. >> we shot it and i liked the way it looked and decided to do it everywhere i went on this trip around the world and i put the clips together thinking it would be a nice moment toe for me to have of my trip around the world and it might be amusing to some of my friends. i didn't think it would be interesting to anyone who wasn't me or someone i knew and people started passing it around. >> where can he go will somebody will not ask him to do that dance? >> when the dancing in that video came about, there weren't a lot of people filming themselves together and there were not a lot of people editing them together and three stringing them together in one specific video and, four, actively wanting share it. so that came about at a time

when people didn't know you could do this and people were not trying to achieve fame. they were doing it for fun and to share with their friends and family. today would that video be successful? hard to know. >> by the end of this one it's so like, inspirational about the world and coming together as a people. and, like, you know what i mean? >> the video got the attention stride gum which made matt an offer he couldn't refuse. >> stride gum is a chewing gum company that was about to market in 2006 and they called me up and they said they asked if i'd be interested in making another video with their help. and so in 2006, i spent six months traveling to 39 countries on all seven continents to make the second dancing video with them. >> he got stride gum to fund his next trip which is, i mean, i think that is the goal for any viral video is to get somebody

to pay you to make the next one. >> when people started achieving real fame through the internet marketers started to pay attention and increasingly we're seeing more and more brands reach out to people who have achieved a dedicated online following and create their brands with them or have them create content on their behalf and they realized this would be a wonderful way to get exposure without having to pay for exposure. >> the second video was so popular matt did a third one and this time he called in reinforcements. >> my favorite clip from that second video was in rwanda where i danced with a bunch of kids in the village. i thought this is so much more interesting so i went back to stride and i told them this idea for another video where i would take all the e-mails from the people all over the world who said, why didn't you come dance in my country and i would go there and invite them to come dance with me. and we got thousands of people to come out and dance with me for this third video. >> there's movie star fame, rock star fame and even, reality show fame. but this was different. >> we came up with this term "eleverty."

which really represents someone who cape to fap through the internet. >> with corporate sponsorship and he brit status there was no going back to a day job. >> i make videos in which i dance badly for a living. i'm working on a book about making a video. from time to time i get invited to go speak at colleges, grade schools, corporate events and things like that and i've been enjoying being at home as much as possible because the last five years, i've not spent a lot of time here in seattle. >> but the fame and fortune came from traveling the world. can we expect to see matt dancing again? >> there's a few places that i still haven't managed to get to. number one on the list is and probably will always be, outer space. i'd love to get up into space. i hope some day that i'll figure out some way to get up there. a trip to the department of motor vehicles could be one of

the most universally dreaded things we all have to do. but in this next viral video, two filmmakers appear to make trip after trip to the richmond dmv willingly and in costume, and each time they come out with a new license. >> it's pretty interesting to see somebody spray painting hair on their head. it's kind of a good look. a little nonpc racial humor. definitely popular whether you love it or hate it. funny idea. i like the concept a lot. i was instant lip skeptical because you can fake that completely and there was zero footage of them in the actual dmv. >> how do they let them redo their licenses that often. >> the video took off, creating millions of hits and attracting media attention. >> let's begin with a couple of independent film makers who took artistic license when they got their driver's licenses. >> in post 9/11 america, could

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driver's license pictures are notoriously bad. but in 2006, filmmakers dave stewart and will carsola took bad to a whole new level. >> this video features a couple of jacks. dressing up ridiculously and getting their photos taken for a driver's license in virginia. great concept. it's kind of subversive but really stupid and silly and a smart and dumb idea. pictures are pretty funny and spray painting hair on somebody's head is also pretty funny. the up inibrow is great. >> they were like, were not you just in here? >> i'm not going to be able to get away with this. >> like so many viral videos this one left people wondering. >> there was zero footage of them in the actual dmv.

>> look how dirty my face is, dude. actually i didn't believe this much at all and anyone can photo shop a driver's license to have that picture but at the same time it's funnier if it is true. >> i'm going to get me another one. >> did these two filmmakers really pull it off? are the licenses and the video real? >> it's a hard "real or fake" one. nowadays, the dmv, getting a government-issued i.d. isn't going to be so easy. >> apparently, at least in this case, it is. the video and the licenses are all real. but when we spoke to will and dave, it was clear to them the video was more than just viral. >> we created a beautiful piece of art, art, art. we're not just men, we are art, art, artists. can you please say that? this is where we find our inspiration inside of here. >> their art seemed to have no off switch.

>> well, i like to think of myself as a canvas. for the moment, this is my true self. i can't help being me. it's just who i am. >> they showed up to our interview dressed in garbage bags and wearing plastic sunglasses. will wore a hightop sneaker on one hand while dave wrapped his in tin foil and painted eyeballs on his eyelids. >> well, the idea came in a dream. >> the cosmos aligned and now we are huge hollywood movie stars. >> we are geniuses and we deserve that kind of attention. >> i just wanted to capture the struggle of people. >> i'm sorry, what was the question? i get a little lost in myself. >> this is rad. rad is our only friend. >> the more we talked to them the more we wondered, was the interview they were giving us real or fake? we went to their website where they wrote about sitting for an

interview with us. they said they decided to help us spice it up a bit and answer our questions as art fashion snobs. so what was the real story with the video? we went back to 2006 and one of the first television interviews will and dave did when the media picked up on their story. >> i decided to randomly to go to the dmv and try to get a funny picture and i got away with crossing my eyes and looking ridiculous. from there it just escalated and dave went a couple times and we just tried to top each other's driver's license. >> this one, this will be the one that definitely will not work. >> dave got away with painting the top of his head black and wearing fake buck teeth. that surprised us a lot. you know, it was hilarious, but at the same time, it was kind of scary. the only thing i could think of to try to top that was to paint my whoa face red. >> for some weird reason i think people are going to be looking at me kind i have strange.

we were definitely surprised, every time when we walked out, we were completely in shock and before we went in, we always say, definitely not going to be able to get away with this one and every time we were more and more surprised. >> they were not buying it at all. and finally i was up at the booth talking to the guy for like 20 minutes and he kept stalling and going to the back and everyone was looking at me. >> it was especially a surprise to the richmond dmv which became away of the stunt after it was featured in the local paper. dmv was less than pleased and demanded the licenses back. will and dave claim they've lost them. the virginia dmv says it has updated its policy and will deny a license or i.d. card to anyone who appears in disguise. >> when these videos came out the first reaction was, these guys are awesome. how did they come up with this idea? why do they think they can get away with this? what they did was they managed to go get a number of driver's licenses pictures with completely different identities in a post 9/11 world. this is remarkable and it caused a major outcry. >> maybe one of the reasons i was a little skeptical is like, really?

the dmv is that lax about letting that stuff go with the way security works in this country? >> let me see your mad face. >> will and save say they meant no harm and maybe even did some good. >> it was a joke, it escalated to a matter of national security. did we expect that? no, but i think it's a good thing that people know that someone could get a license that easy. >> call them filmmakers or pranksters. whatever you want to call them will and dave made a video for a moment anyway that captured people's attention. but has that changed them? you decide. >> everybody wants to be our friend. our inner circle is glowing. all that matters in life is you're either famous or not and we are famous! >> ma now we go from two guys getting replacement licenses to what appears to be a young man practicing to get his first one. >> and in a series of videos a

kid signs up for driving lessons and torments the instruct instructor by being the worst driver. >> this driver student takes call after call on his cell phone, annoying and infuriating his driving insuspecters. >> just hang up the [ bleep ] phone. >> that kid is hysterical. he's hysterical. >> what kind of 15-year-old signs up for driving lessons and actively takes out his phone and asks the driving instructor to hold the wheel. >> 10 and 2. >> this is not a nightclub. >> i'm being extremely difficult. i keep picking up the phone and talking on my phone. >> he's clapping. >> it's just me trying to cause as much trouble as possible, basically. >> did he just decide to film his driving lessons? or is there more to the video than that? >> you want to believe this is happening. >> no. >> get out of the car. i'm driving. >> more "caught on camera: viral videos real or fake" when we come back.

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i'm frances rivera with the hour's top stories. ashton carter is in afghanistan and he's raising the possibility of slowing with the draw of u.s. troops out of that country. right now, there are around 10,000 american soldiers in afghanistan and more scheduled to leave by the end of 016. nascar has rejected an appeal by driver kurt busch one day before the daytona 500. he was indefinitely suspended after allegations of domestic violence. he is appealing again tonight. now back to "caught on camera." welcome back to "caught on camera. i'm contessa brewer. here's a young man who infuriates a series of driving instructors. he gets behind the wheel of his car and takes call after call after call on his cell phone, but is it real or is it fake?

let's watch and find out. >> driving is very easy. just relax and drive, okay? >> this viral video hit the internet in 2008. >> watch for the pedestrian in front of you. >> shouldn't hit that guy, right? >> just how frustrated can a driving instructor get? we're about to see. >> hello. >> no, no talking on the telephone. >> what's up? >> hang up the phone. >> hey, just stop snapping. >> grandma! yeah, it's me. 10 and 2, 10 and 2 with the hands. >> he's clapping -- >> no, no, no. >> oh, my god. >> hang up the god [ bleep ] phone. >> it seemed a genuine reaction of the instructors that struck a chord with everybody. you're watching this going, i can't believe this kid had the [ bleep ] to do this and i can't believe he pulled it off and i can't believe these people just didn't slap hip silly. >> but the ever-cynical online viewing audience had its doubts. >> 10 and 2. >> this is not a nightclub. >> i couldn't tell about this

one if it was real or fake. i had a few things that made me skeptical. one, you can see a lot of different camera angles. especially when he first gets in the car, i counted four different camera angles and that's a pretty elaborate setup for a high school kid. this is a two-part question. first, is the kid playing a prank or is this a genuine situation caught on camera? second, if it is a prank are the instructors in on it or are these real reactions? well, yes, and no, but mostly no. >> this one had me fooled 110%. >> while most of the driving teachers were actual instructors, two were actors. in both cases the videos were unscripted depending on the improve skills of the student. an act ker named johnny pep berton. >> go right. keep your hands on the wheel. this is totally dangerous. >> chill out.

50i7 not -- i'm not talking to you. having >> people ask is it real or fake and i say, it's both. i mean, you kind of at one point -- what do you draw the line between is it real or fake. >> sir, may i have your attention? >> pull over! >> i kept talking like a friend of mine, like some beach bum dude named kenny and describing everything in the world to him and talking about the house or just stupid stuff. i was talking with my grandma a couple of times and had to yell really loud. >> we're probably going to have to go back. >> no, i'm driving. >> i'm just being a little arrogant son of a [ bleep ] in the car. the hardest thing for me was actually rounding the guys up. >> keep your [bleep]ing hands on the driving wheel. >> you mean like steering wheel. >> i /* >> i would hit garbage cans and stuff and even then it took them a while to get angry. >> we all like to see other people being tormted tore metropolitaned and laugh at other people's misfortunes. the emotional reactions were extraordinarily genuine. they were angry and scared. they were in shock and disbelief.

>> i square to god, it's the house from "wayne's world." i'm going to turn around. >> no, straight. >> internet fame has often been the main reason for posting these videos but there was another motive behind this one. advertising. >> can i have my phone back? >> no. >> it turns out the series of videos was a campaign for a wireless headset provider. but most people don't know that. that's the best part. most people watch it and think it's an amazing video and share it with somebody. >> as you know from the first of july, you're not allowed to talk on the cell phone. >> i can't talk on the phone in the car. ridiculous. >> parrot is the worlds largest manufacturer of hands-free car kits and we wanted to show how complicated and inconvenient and sometimes, even dangerous it becomes to be talking on the phone while you're trying to concentrate and do something else. >> parrot communications and ground zero advertising bet on viral video to drive their point home. but what makes the video so believable is there's an element of reality to it. >> pull over. get out of the car. i'm driving.

>> hold on, hold on. >> get out of the car. >> we show the problem by going out and secretly signing up a bunch of driving instructors. they showed up and they were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. so while he'd take his phone calls the driving instructors would get more and more infuriated. >> will you type in her number? >> no. over. >> listen. >> deleted her number >> keep your [bleep]ing hands on the driving wheel. >> for parrot this was a home run because it allowed them to get a message out to a lot of people and impact the way for a ton of money. >> our sales were up three times in california over where we were before we started. >> the online hits kept coming and buzz on the video grew. >> i think it was a million clicks in the first week. >> we're probably going to have to go back. >> we have to pull over.

>> no, i'm driving. >> you want to get pizza? >> no, we're going to chill. >> it was just tremendously funny. and that's what drove the viral success of this campaign. people were sending it around to others saying, you've got to see this. that's the best thing you can hope for. >> curious about the driving instructors. want to know who was real and who was fake? okay, here you go. these two are the actors. but did it really matter? the video was flat-out funny and became an instant classic. >> part of the balance is figuring out whether to make something believable and emotional and not over the top. and that's a very hard chord to strike and whether you're a teenage kid, a mother or a marketer, it's a real struggle for people because everyone instantly tries to find the big bang. the thing that really sparks a chord. but oftentimes that big bang thing is much more subtle than people realize. >> if you want to be a part of something good that people see than having something that's crappy all over the place.

so i think they just did it right and it worked out well with this video that it was really funny and people liked it. >> you got to hang up the phone. >> we're done! we're done! stop it. get. our next video starts out somewhat ominously. we find ourselves in a university lecture hall. >> as a viewer you're like why are we watch wag the video of a class. that's the typical classroom videovid ♪ you come to class and it seems we all sleep and lost our dreams ♪ >> when he gets up singing you realize this is something different. you haven't seen it before. he goes through the entire musical number. he doesn't care that no one is into it at first he just keeps going and going and rubbing around the class room and engaging with the audience that's not necessarily engaging back and it's really a special and unique thing ♪ but all we need is just one chance ♪ complete with surprised

professor and student body or was the whole thing staged? >> want to believe it because it's funny, it's hilarious. you're like wow, that kid's got some [ bleep ] to get up and there. >> was it fake, was it not fake. >> there was a lot of confusion with people who saw the video as to whether they thought it was real or fake. >> find out when "caught on camera:viral videos real or fake" comes back. in just two weeks, see pearlescent, luminous skin. regenerist luminous. olay. your best beautiful. mouths are watering, lemons are squeezing and stomachs are growling. or is it just me? every minute between you and red lobster's lobsterfest feels like an eternity. and who could blame you for craving our largest variety of succulent lobster dishes all year? dishes like dueling lobster tails. with one tail topped with creamy shrimp and a second tail stuffed with tender crab. i was hungry already and now you show me lobster lover's dream® let's make this dream a reality. a delicious, delicious reality.

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i can make the calculation. >> a lot of people liked that video because we all want that to happen. it's disrupting the ordinary day and people love musicals and hate math and science. everybody wants to see that happen in their lecture but, again, i have terrible skepticism. i'm a bitter, bitter person that watches this and i'm like, where is the laugh mic? where is the sound coming from? why is the sound quality so good in this lecture hall? ♪ you must think we only party and drink beer ♪ >> the professor i thought would maybe stip in at some point. >> could a couple of students really hold up a huge class right before the final without anyone stopping them? many believed the professor and the students were in on it. but others say the reactions seemed too genuine. ♪ reach, teach. >> so was the video real or was it fake? >> people have asked us the question, who knew what?

and the answer is, except for the people involved in the actual prank, the camera people, the director, the choreographer and the people who performed in it, nobody knew what was going on. >> if it was a setup it would be a big production not just four kids totally disrupting a class. it was a great idea. all that stuff is just great ideas. ♪ but all we need is one chance to be treated as your equals as you dance ♪ >> the idea came out of an improve group barry was part of called fragrancest grup which posted the video in 2005. >> it was a bunch of students at columbia university and our main mission was really to perform sketch comedy in public for, i guess what we would a captive audience. ♪ the chance to be inspirations to kids like me ♪

♪ hey, teach ♪ >> the idea was about creating a performance and putting it up in front of people who weren't expecting a performance where they were. it's very funny to have somebody stand up in the middle of a very normal situation and start singing. >> i love, love, love that idea. i always felt that it would be fun to do. but that i could never keep a straight face. ♪ reach, teach. >> it's very original and it's a little subversive and you have that element of like, oh, i've never seen that before. so i love that. i like musicals. >> as simple as it may look, breaking out into song in class took a fair amount of planning. mike and his band of pranksters picked the largest lecture hall they could find which turned out to be a chemistry class. >> the night before, we sort of set up how we would go about it.

so the day of the prank, we walked in to the classroom like we were just students in that class. and i was mic'ed. there was a boom box all set up. one cameraman was stationed outside. the class began, and my cue was to stand up and scream -- ♪ ♪ hey teach, i've got a question ♪ >> i don't think i can describe to you accurately just how scared i was. i was afraid somebody was going to stop me. i was interrupting a class and i thought the teacher would run up and shut me up or, somebody would get in my way or something would happen that would stop the prank right in the middle and that would be the end of it. so, i was scared to death. >> what about the teach? what did he think? >> i had no idea this was going to happen. i was stunned. it was so well done, so well produced. choreographed, the singing. everything, it was so professional. it was as if, you know, gilbert

and sullivan met vh 1 and appeared in my class. >> while the members of the group have since graduated and moved on their work lives forever on the web. and there's a little argue that in this columbia university lecture hall they captured a little piece of viral video magic. >> for video to be successful it needs to be, first of all, creative and second of all, well executed and three, it really needs to strike this emotional chord and than emotional chord is probably the most critical because again, you're encouraging someone to actively share something and tell their friends and family, you have to watch this video. ♪ hey teach, i've got a question ♪ >> you have the videos where people plan for months. they go to a classroom and they jump up and sing and dance. that's never been seen before. it's unique and well planned and it's amazingly executed. >> depending on your point of view, our next video features either the secret fantasy or secret fear of office workers worldwide. >> we all have someone in our

office who we think could be that guy. well, this is a video of that guy going mad in the office. >> tina from accounting is down. this one definitely had me. >> immediately i thought it was fake because a lot of these are fake. the thing that made me think it was real was this chick right here. she caught what looked like a monitor in the head. and i was like, if this was not real, it would have been like, stop, everyone wants to believe this is true. because everybody hates their boss and everybody hates that printer. everybody hates tina from accounting. those damn halogen lamps. >> yeah. i was like, wow, this guy is really pissed. i guess the 401(k) didn't look the same this morning as it did yesterday. >> find out if it's real or fake when "caught on camera" returns.

so i got this listing. 3 bedroom, 3 bath. i have a client that lives out of state. just knew it was for her. so i tried to get her on video chat. i'm on verizon. i... i'm not. so it's not a problem. my video chat isn't working so i try to send photos but even that doesn't work. she saw the granite counters and the fire pit she went nuts. so i'm trying really hard to describe it but words are not my thing. that was all it took. i mean what do you want, i'm a realtor, not a poet. join us and save without settling on the largest most reliable network. (melodic, calm music) hi, this is jennifer i will be out of the office until

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