i don't want to think about the alternative. i don't even know how to answer that. i mean, no one knows how long their money is going to last. i try not to worry but you worry. what happens when your paychecks stop? because everyone has retirement questions. ameriprise created the exclusive confident retirement approach. to get the real answers you need. start building your confident retirement today. this morning, my question. should i tweet every thought i have? plus the delicate details behind the deal of a decade. and the mcrays. you want fries with that? but first, how the 2016 election belongs to the millennials. good morning, i'm dorian warren in for melissa

harris-perry. this week when arkansas governor. asa hutchinson announced he would not be signing the first version of the religious freedom bill that reached his desk on wednesday, it may have been because he had taken a long hard look at what his fellow governor was going through just a couple of states away. in indiana, governor mike pence had earlier signed a similar bill and said he didn't mean to allow businesses to discriminate against gays and lesbians but the initial backlash and boycotts were against his decision were enough that governor hutchinson could have heard it all the way in arkansas. considering whether or not to sign the bill, the governor said he paid particular attention to the voice of one of his closest critics. >> there is clearly a generational gap on this issue. my son, seth signed the petition asking me, dad, the governor, the veto this bill. >> seth healthwatchutchinson also wrote to his father expressing his concerns about what the bill

could do to the economy and reputation of arkansas. the younger hutchinson unlike the governor who's a dyed in the wool red republican is according to the "times," a progressive, union organizer and supporter of lgbt rights. also unlike his father who's 64, seth 31 is a member of the millennial organization. when asked, he declined to take credit. he said i did not sway my dad. i think my dad is rethinking this because of the pressuring to at him from all sides. perhaps. but in considering his son's opinion, the governor recognized something that is increasingly apparent to political leaders, especially if they are running for office. when millennials speak, it would be wise to listen. especially now as the presidential election cycle starts to get under way. sometime this year the u.s.

census bureau is saying millennials will surpass baby boomers as the country's largest living generation. the number of those millennials able to vote is increasing by 4 million every year. by 2020 the first presidential election of which all millennials will be voting age, they will comprise 40% of all americans eligible to vote. of course those don't always add up to actual votes. millennials, as is the tendency for younger people in every generation have lower turnout than their elders. last election millennials managed to stay home in record numbers last seen in the last decade. but millennial voters can make all the difference as they did for president obama in 2008. during the 2008 presidential election the first in which all voters between 18 and 29 were exclusively members of the millennial generation young

people overcame their turnout apathy and exceeded their 22004 numbers by 2.2 million. they were pivot al to senator obama's win in the caucuses and chose him over senator john mccain in the general election. the success of the obama campaign that year was due largely in part to the young voters who spend their time and energy as volunteers and grassroots campus organizers. right now presidential hopefuls are trying to figure out how to harness some of that millennial power for themselves as they look ahead to 2016, perhaps none more so than the guy expected to announce his presidential candidacy this week kentucky senator rand paul and who as the national journal reported this week is positioning himself as the candidate for young people. according to "the journal" younger conservatives are emerging as a backbone of his campaign strategy a source of not just volunteers and energy

but votes. senator paul has been tapping into that source by campaigning on college campuses snapchatting and appearing on mtv. he also started attacking by troeling online. paul has been taking jabs on his opponents on twitter and facebook. after jeb bush announced he actively would explore a run for the white house, paul bought a google ad that made search results for bush's name turned up in a rand paul ad questioning jeb's conservative credentials with a question to join a movement to shrink government not grow it. of course it's going to take more than that to impress millennial voters because they have clearly staked their claim on the issues that matter most to them. it seems in the age-old culture wars over social issues they have unkwif kably planted their flag on the progressive side. 68% of them have a favorable view of same-sex marriage. on the question of immigration,

55% favor a path to citizenship for undocumented immigrants and 54% of them disapprove of the affordable care act, the same amount of millennials also believe it's the government's responsibility tone sure health coverage for all. while half of them think they'll never see a single dime of social security, most of them don't want to see their elders lose their benefits either. of all generations, millennials are the only group where polling shows a majority are in support of bigger government. if you're a republican looking to win over this generation you might find yourself doing a tricky tap dance around the social questions where you and millennials disagree. if you're rand paul that means emphasizing things like marijuana legalization and domestic spying and hoping they don't notice your opposition to issues like same-sex marriage. we saw him take his best shot at it this week when the hill reached out to find out his

position on indiana's religious freedom bill and the paper was told by a representative senator paul is out of pocket with family and not doing any media all week long. for a generation that has come to expect the answers to all of their questions to be just a tap, a text social media post or google search box away the senator and his counter parts in the class of 2016 are going to have to do a lot better than that. joining me now, sabrina sudeki neil michelle goldberg senior contributing writer for "the nation." thank you all for joining on this holiday weekend. michelle, i want to start with you and ask you what is going to be the motivating factor for 2016? what are the key issues and who are the exciting candidates in your view? >> actually i think it's too early to say what are going to be the key issues. i don't think we yet know whether it's going to be a big foreign policy election whether iran will still be at the center

of the debate. i think it's extremely unlikely rand paul would be the candidate, but it would be really fascinating to have an election between a sort of more dovish isolationist republican and a hawkish interventionist democrat. that would scramble political categories in a way that we haven't seen in many many years. i mean you know if i had to guess, it's going to be hillary clinton obviously as the democrat. unlike a lot of people i think that jeb bush is pretty unlikely to get the nomination. i think there's a big difference between a jeb bush and, say, a mitt romney. you know i think probably it will be someone like scott walker. and the other thing that i think will be fascinating in the next election is going to be the role of women's issues and family issues which is a place she's really staking her claim. >> what about young voters and young women in particular? will they go for hillary? are there others on the republican side for whom young voters will see some excitement around? >> well i think we need to

differentiate two different groups of young voters because there are -- if you talk about young voters in a republican primary field, they may have completely different social views than young voters in a general election will. while young voters will probably vote for secretary clinton or whoever the democratic nominee is you're going to have an interesting situation in a republican primary where you'll have a group of young voters who may be enthusiastic about rand paul on the sort of marijuana issues and the like but of course -- >> huge assumption you're making. >> but where it is that ted cruz rolled out his campaign at liberty university those are evangelicals but they are also millennials. >> you said we have to distinguish between young voters so i want to break the demographics down a bit. so -- this is from a pew social

survey. 57% of people between 18 and 33 are nonhispanic white people. and this number means that millennials, which are the largest living generation are also the most racially diverse generation in american history. sabrina, how does that number when we segregate by race how does that help our understanding of what it means to be a millennial. >> one of the big things that you're going to see when it comes to demographics of millennials is how that plays particularly with the gop because they have as you pointed out, struggled among millennial voters as well as when it comes to splitting it down demographics based on race. they have also struggled with minorities. so that makeup is important. but i think niels is spot on when you say you have to look at the primary process and the number of conservative millennials and whether they support a ted cruz almost as equally as they do rand paul. night quite, but it's not quite as cut and dry as when you go to

the general and they lean more democratic. i think when it comes to -- it's still going to largely be about social issues when it comes to young voters. i think a lot of the pitch that will come certainly from democrats will be trying to paint republicans as extreme on issues like same-sex marriage. they will try to play the women's reproductive issue as well as they did in 2012. but also the economy will be a big part of it. it remains to be seen what the economy will look like a couple of years from now but the extent to which millennials are left out, if unemployment is high that will be a huge factor. because hillary clinton will either carry the burden of the obama economy or have to tout it. >> i want to be careful we don't make the demography power fallacy. so this is a diverse generation. does it lead to political power in terms of that diversity? >> absolutely not. i think one of the big factors is going to be how many millennials turn out to vote especially when you look at

hispanics and african-americans, they tend to vote much less often than whites do. you can have a very diverse population that's not represented by the voters turning out. even if the hispanic population does turn out, i think that could be a boost for jeb bush or rand paul because on immigration they're better than some of the other gop potentials. >> we know they turned out in record numbers for obama in '08 but it remains to be seen if hillary or jeb or rand can mobilize young voters in the same way. stay right there, i want to bring in the young man behind the super pac millennials for jeb bush. that's next. plane and thought... yeah! empty seat next to me. and then i saw him slowly coming down the aisle. one of those guys who just can't stop talking. i was downloading a movie. i was trying to download a movie. i have verizon. i don't. i get that little spinning wheel. download didn't finish. i finished the download. headphones on. and i'm safe. i didn't finish in time. so. many.

stories. vo: join us and save without settling. verizon. your kids get used to sweaty odors in their room. they think it smells fine, but you smell this... eliminate all the odors you've gone noseblind to with febreze fabric refresher. mmmm... so you and your guests can breathe happy. (son) oh no... can you fix it, dad? yeah, i can fix that. (dad) i wanted a car that could handle anything. i fixed it! (dad) that's why i got a subaru legacy. (vo) symmetrical all-wheel drive plus 36 mpg. i gotta break more toys. (vo) the twenty-fifteen subaru legacy. it's not just a sedan. it's a subaru. ugh... ...heartburn. did someone say burn? try alka seltzer reliefchews. they work just as fast and taste better than tums smoothies assorted fruit.

mmm... amazing. yeah, i get that a lot. alka seltzer heartburn reliefchews. enjoy the relief. you can't predict the market. but at t. rowe price we've helped guide our clients through good times and bad. our experienced investment professionals are one reason over 85% of our mutual funds beat their 10-year lipper averages. so in a variety of markets we can help you feel confident. request a prospectus or summary prospectus with investment information risks, fees and expenses to read and consider carefully before investing. call us or your advisor. t. rowe price. invest with confidence.

super pacs are often known as ways for the super rich to

throw their money to influence elections. for one california college student it's a way to get mi millennials engaged with the presidential election and one in particular jeb bush. lucas agnew filed papers with the federal election commission to launch a new super pac called millennials for jeb. according to the website, it was started with a singular goal in minding. quote, to get jeb elected president of the united states in 2016. joining me now from los angeles is the founder of millennials for jeb super pac, lucas agnew. good morning. >> thank you for having me. >> tell me why jeb bush. what was appealing about him and why do you think he is the right choice? >> he is a proven leader on the two most important issues to millennials, job creation and economic growth. as governor of in regard

governor bush created 1.3 million jobs and florida led the nation in jobs created so from issues like immigration reform to economic opportunity, we believe that governor bush will represent millennial interests well if elected president in 2016. >> so why a super pac? what are you hoping to accomplish? >> well, we focused on how there's kind of low engagement among the millennial generation. only one in five millennials voted in the 2014 midterm elections. it's about trying to find new and innovative ways of engaging millennials and attempting to raise the civil level of millennial generation. >> tell us how exactly how plan to do that. how are you going to get millennials excited about jeb bush? >> we're taking a two-front approach into how we're trying to engage millennials, the first being social media. social media is a tremendous tool for us because just about every millennial in some way or another is on social media, so finding ways of engaging them

whether it's things like political memes or you talked about how rand paul attempted trolling on social media, aspects like that. also developing a large kind of boots on the ground grassroots network across the country with things like chapters on college campuses. we have chapters at arizona state and we have volunteers in tulsa, oklahoma to new york city and also reaching out to young professional groups and trying to engage millennials there. from social media to developing an on the ground network, those are the ways we're trying to engage millennials and find new takes on traditional engagement and outreach. >> and how's the fund-raising coming along? >> it's coming along, it's coming along. when it started, it was just me an idea and a website. so on our end we've really kind of developed organizationally and now that we're getting up and running, we've definitely seen good feedback and the fund-raising is coming along. >> michelle i want to come out to you because you went to cpac

the annual right wing conservative conference that you have in previous years but you wrote in the nation there's something different this year that scared you. what was different this year and how was it different from the previous years? >> well cpac which i've been going to for an embarrassingly long time is usual -- had been in the past a freak show. i remember going when you could buy a no muslims equals no terrorists bumper sticker. you could throw a ball at a troll saying the homosexual agenda on it in this demented fair ground game and they had really went out of their way to tone that stuff down because they're aware in the age of social media any of this stuff is just one instagram post from going viral. so they really backed off on the crazy. even the -- even on the issue of same-sex marriage the candidates aren't in favor of same-sex marriage but they framed their objection in many terms of state's rights or in terms of religious freedom.

you didn't hear anything going on and on about one man, one woman, the sanctity of marriage. they had crafted their message -- it was much slicker than it's been in the past and designed with a surface level within kind of a sheen of moderation. >> so backed off on the crazy you say. lucas, i want to ask you, because a lot of us think that rand paul is seriously positioning himself to be the candidate of millennial republican voters. how will your super pac take on rand paul? >> well we're not really going to focus on other potential candidates, we're just about focusing on governor bush and his message of you know right to rise economic opportunity for our generation and how you go about that is creating jobs. actually establishing immigration reform and education reform. so we're just focusing about governor bush showing millennials who he is what he stands for, why you would want to support him and leaving it to the millennials to compare

governor bush to other candidates. >> let me get you in here really quickly and ask you the same question. how will rand paul try to position himself against jeb bush and this super pac as the candidate for millennials. >> i think where rand paul might have the edge on jeb is he can pitch himself as tough on criminal justice reform and he's also going to really hit hard on the big government/small government. he's going to pitch himself as a small government mainly through criminal justice reform. there's some other positions that target the fed and whatnot that probably won't be too popular. >> the fed? yes, let's target the fed. that's going to get everybody else motivated. lucas agnew in l.a. thank you very much. is a hipster brooklyn office the key to millennial voter hearts. it occurred to mindy she might actually be invisible. ♪♪ but mindy was actually not invisible.

ooh, what are you doing? can you see me? she had just always been treated that way. yeah. you don't have to look at me like that. there are worst things than an attractive woman touching your body. i'll go. join the nation that sees you as a priority. ♪ nationwide is on your side ♪ i love making sunday dinners. but when my back hurt, cooking all day... forget about it. tylenol was ok, but it was 6 pills a day. but aleve is just 2 pills all day. and now, i'm back! aleve.

whether you need a warm up before the big race... or a healthy start before the big meeting there's a choice hotel that's waiting for you. this spring, choose choice twice, get a night at no price at 1,500 hotels. book now at choicehotels.com how much protein does your dog food have? 18 percent? 20? purina one true instinct has 30. active dogs crave nutrient-dense food. so we made purina one true instinct. learn more at purinaone.com ♪ turn around ♪ ♪ every now and then i get a little bit hungry ♪ ♪ and there's nothing good around ♪ ♪ turn around, barry ♪ ♪ i finally found the right snack ♪ [ female announcer ] fiber one.

audible safety beeping audible safety beeping audible safety beeping the nissan rogue with safety shield technologies. the only thing left to fear is you imagination. nissan. innovation that excites. according to the u.s. census bureau 30% of young millennials are living at home with their parents. of those that managed to leave

the nest a neilson report found 62% rather live in the cities than suburbs. and among those who are choosing to settle in the city of new york the millennial destination of choice is brooklyn. from hbo's girls to comedy central's broad city to tvland's new series "younger" they seem to be riding the gentrification wave right into the most popular borough. this week hillary clinton's still unofficial campaign reportedly made its new headquarters official right in downtown brooklyn. politico first reported that the lease for two floors of an office tower was signed late this week. although former secretary clinton was still punting on a question about the new digs on a wednesday event with new york's new lady. >> secretary, can we expect you back in brooklyn your headquarters here possibly? >> all in good time.

>> all right. so sabrina i want to ask you, what should we make of hillary clinton's decision to put her headquarters in brooklyn and on the break that this is the death nell of brooklyn. >> i don't know if this is a strategic move but if we're talking about her appeal to younger voters she has to do more than just set up camp in brooklyn. even though millennial voters tend democratic there's an enthusiasm gap when it comes to hillary clinton. there's no guarantee that they're going to turn out in large numbers the way they did for barack obama, both in 2008 and 2012 even though people thought they wouldn't in 2012 simply because she does represent an old guard school of politics and that's why you've seen at least her make more efforts to move a little bit to the left and the elizabeth warren effect for lack of a better word, to be a little more progressive with income equality

and position herself as a supporter of same-sex marriage. whether she's able to sell that case comes down to the voter turnout issue. >> when we think about new york we think manhattan. that's the place where money and power are centralized, but hillary decided to go to brooklyn. she wants to be sort of hipsterish, right? rent prices are probably not the reasoning for her going to brooklyn so why not just go to manhattan? >> i would have thought about comparing it to something completely different. she could have sent a very different message had she gone to, say, syracuse and utica or rochester and gone upstate and away from the urban center entirely. it's people who are outside of the new york metropolitan area aren't really going to tell the difference all that much. you hear vaguely when you don't live around here of brooklyn being where the hipsters are and

whatnot, but i don't think generally people still think of it outside of the sort of new york city area or outside of the northeast corridor as still being part of new york in a general sense. >> there's also a practical thing here. a lot of the people who work on the campaign and cover the campaign live in brooklyn. in terms of recruiting top talent, you're going to get a lot of people who aren't going to want to move to utica or rochester, they're happy about riding their bikes five minutes to work every day and also in terms of covering the campaign this is where people who cover campaigns, a lot of them hang out. if you're going to be in the bars at night trading information and leaks and stuff, this is a pretty easy organic place to do it. >> i want to come to you because sabrina mentioned earlier that clearly in terms of young women, reproductive justice issues is front and center. this is in regard to women in the house of representatives choosing to take their names off a republican bill that would ban

abortion after 20 weeks. this is what congresswoman renee elmer said. i've urged leadership to reconsider bringing it up next week. we got into trouble last year and i think we need to be careful again. we need to be smart about how we're moving forward. the first vote or the second vote or the fifth vote shouldn't be on an issue where we know millennials, social issues just aren't that important to them. is this going to influence the republican strategy around reproductive justice reproductive rights in terms of focusing on female millennial voters? >> i hope republicans have learned if you're a white male between 40 and 60 perhaps you shouldn't be talking about female's reproductive rights. if you're doing that, you should do it in a very very nuanced way. there's much better ways to do it. i think republicans have learned from a lot of the faux pas that have happened reechblt lycently. it might just be avoiding the

issue as much as possible and not talking about abortion when they can avoid it not talking about access to contraception but it's something that democrats and progressives are going to have an edge in over republicans. >> michelle i want to get you to respond to something that yev said earlier because he said rand paul would use a smaller government frame to try to recruit millennial voters but i want to put up a look at the racial views of millennials or broken down by race. when you look at the question of preference for smaller or bigger government, it's in fact just the nonwhite millennials who prefer big government. 71% to 39% of white millennials. so talk to me about the demographic differences among millennials and how that will drive attitudes around big or small government. >> i think part of it is race is more of a proxy than age. so white millennials are not that different from whites -- they are on certain issues

same-sex marriage is one. white millennials favored, for example, a republican takeover of congress in 2012. >> by the way, white millennials went for romney over obama in 2012. that waepgt thesn't the case in '08. but when you're talking a republican primary you're almost exclusively talking about white voters so those are the people that rand paul has to go over. at cpac which had a huge youth turnout, more than i had seen in the past the big message was big government sucks. you know which is the kind of message that is tailor made for rand paul. >> that's a nice bumper sticker. still to come this morning, is the iran nuclear deal the deal of the decade? first, on easter sunday checking in on pope francis. when it comes to good nutrition...i'm no expert. that would be my daughter -- hi dad. she's a dietitian. and back when i wasn't eating right, she got me drinking boost. it's got

a great taste and it helps give me the nutrition i was missing. helping me stay more like me. [ female announcer ] boost complete nutritional drink has 26 essential vitamins and minerals, including calcium and vitamin d to support strong bones and 10 grams of protein to help maintain muscle. all with a delicious taste. grandpa! [ female announcer ] stay strong, stay active with boost. colourists know roots take colour one way, and previously coloured hair another. new vidal sassoon salonist. first, brush roots then, blend through lengths. our most advanced system outside the salon. it's more than colour. it's a work of art. do you have something for pain? i have bayer aspirin. i'm not having a heart attack, it's my back. i mean bayer back & body. it works great for pain. bayer back & body provides effective relief for your tough pain. better? yeah...thanks for the tip!

ameriprise asked people a simple question: in retirement, will you have enough money to live life on your terms? i sure hope so. with healthcare costs, who knows. umm... everyone has retirement questions. so ameriprise created the exclusive confident retirement approach. now you and your ameripise advisor.... can get the real answers you need. start building your confident retirement today.

now a look at news making headlines this morning. tens of thousands of people turned out in st. peters square in vatican city this morning to hear pope francis celebrate easter mass. the pontiff called for peace, expressing concern about many of the conflicts raging around the world, including in yemen, iraq nigeria and kenya. and he made his first public comments about the framework nuclear agreement reached with iran, praising it as an opportunity to make the world safer. >> translator: at the same time in hope we entrust to the merciful lord the framework recently agreed to in lozan, that it may be a definitive step toward a more secure and fraternal world. >> in one of the war-torn countries mentioned by the pope a disturbing development. in a newly released video, isis extremists in iraq have claimed

to destroy a major archaeological site. the video shows militants smashing sledgehammers into walls and shooting assault rifles at priceless statues. it's not clear when or under what circumstances the video was made. and in this country, a huge upset in the final four of the men's ncaa basketball tournament. the number one seed the kentucky wildcats lost their bid for perfection last night after falling to the wisconsin badgers. kentucky was 38-0 heading into last night's showdown and dominated early on before wisconsin rallied late in the game to win 71-64. wisconsin will face duke for the championship monday night hoping to win the first national title since 1941. up next what trevor noah taught us about how to get that next job. ♪ ♪

you're only young once. unless you have a subaru. (announcer) the subaru xv crosstrek. symmetrical all-wheel drive plus 34 mpg. love. it's what makes a subaru a subaru. e plane and thought... yeah! empty seat next to me. and then i saw him slowly coming down the aisle. one of those guys who just can't stop talking. i was downloading a movie. i was trying to download a movie. i have verizon. i don't. i get that little spinning wheel. download didn't finish. i finished the download. headphones on. and i'm safe. i didn't finish in time. so. many. stories. vo: join us and save without settling. verizon. okay, listen up! i'm re-workin' the menu. mayo? corn dogs? you are so outta here! aah! [ female announcer ] the complete balanced nutrition of great-tasting ensure. 24 vitamins and minerals antioxidants and 9 grams of protein. [ bottle ] ensure®. nutrition in charge™.

♪ ♪ ♪ ♪ yoplait. with a smooth and creamy taste your whole family loves. don't miss yoplait's exciting new flavors -- creamy caramel and cookies 'n cream. ♪ ♪ we love our smartphones. and now telcos using hp big data solutions are feeling the love, too. by offering things like on-the-spot data upgrades an idea that reduced overcharge complaints by 98%.

no matter how fast your business needs to adapt if hp big data solutions can keep wireless customers smiling, imagine what they can do for yours. make it matter. nice morning, scott? aye, or... a mornin' of tiny voices crying out, "feed us"! i don't understand... your grass, man! it's a living, breathing thing. it's hungry, and you've got to feed it with scotts turf builder. that a boy, mikey! two feedings now in the springtime strengthens and helps protect your lawn from future problems. get scotts turf builder lawn food. it's guaranteed. feed your lawn. feed it! and to keep crabgrass away all season long, get scotts turf builder with halts crabgrass preventer. trevor noah had a really good woke good week and also kind of a bad

woke. comedy central announced he will take over "the daily show" when jon stewart retires. but then people started trolling through noah's social media presence looking for dirt and they found some. like this tweet from october 2011. oh, yeah the weekend. people are gonna get drunk and think i'm sexy. attributed to fat chicks everywhere. or south africans know how to recycle like israel knows how to be peaceful. the withhold tweets set off an avalanche like vo x's the line between funny and offensive is thin. trevor noah is on the wrong side. and how trevor noah picks on the powerless. now, noah defended himself on twitter saying quote, to reduce my views to a handful of jokes that didn't land is not a true reflection of my character nor my evolution as a comedian. the twitter storm swirled but comedy central did not back away from its new host. the network said that noah has, quote, a bright future on comedy central. the storm seems to be dying down

for now and noah will surely step on more toes when he takes over "the daily show." we can talk about whether the jokes or funny or not. instead i want to ask some of the important questions this incident raises for the rest of us, for our careers, our privacy, our very reputations as we lead increasingly public lives on twitter, facebook instagram and the internet at large. joining me now sabrina siddiqui dorian clark, towisha rogers creative problem solver of wish factor consulting and cole striker, author of "hacking the future privacy, identity and anonymity on the web." thank you for joining mph this morning.

towisha, how does someone strike a balance between having an authentic online presence and posting down the road. >> social media is an extension of who you are, it's not who you are. so having an identity and knowing who you are first individually should be the premise of how you would show up on social media. i think part of the problem is social media for some folks has become the likes, the personality, who they are, what they're supposed to be instead of authentically being who they are and let that story shine. so the balance is first of all, don't try to follow social media and make that your platform. have a platform and be yourself on social media and then you won't run into those types of problem. >> so no catfishing is what you're saying. >> exactly. no catfishing. but i think the self awareness in social media is important. again, i think we have a society that's looking for the next

stage, the next big thing instead of just being themselves. >> cole, let me get you in here. we know the best example of a twitter joke gone wrong is that of justine sacko fired for tweeting, quote, going to africa. hope i don't get aids. just kidding, i'm white. why are we seeing this kind of mass public shaming online? >> i think it has to do a lot with people needing a mechanism to punish behaviors that aren't necessarily illegal but fly in the face of social norms. we all know about the stocks in medieval times and how you get rotten tomatoes thrown at you. it was because if you were living in your village, everyone knew who you were. with the internet we're experiencing a revillaging of sorts of the everything you say is permanent and the people around you know who you are. >> the revillaging. so let's talk about this revillaging when it comes to politics.

there's a political shaming around political figures and the best is jeb bush's chief technology officer who was announced as the c. t t.o on monday and resigned on tuesday after deleting old tweets. >> i think we live in a society where nothing is private anymore. if you're going to be using especially public social media tools, you have to understand that your words might be used against you and that people will take those and try to extend them to your employer. that's why employers are very defensive. if you're a politician especially you can't have someone who you just hired saying things that are sexist or racist on twitter or facebook because it's going to extend to your campaign and there will be opponents who say this must be the views of you as a candidate. i think unfortunately there's a line that's now being crossed because there's a new blood sport that's emerged as well for especially public figures. i think that's what happened to trevor noah. i think people are combing through looking for something

that could be deemed offensive, not because they're trying to call out an injustice but simply because it's become a sport. but in politics of course i think candidates have to be increasingly mindful of the digital footprint not just for themselves but for the people around them they hire to run their campaigns. >> in terms of lines being crossed, i found this story fascinating. last month we saw the former boston red sox pitcher curt schilling, actually track down the people who made really vulgar comments about his 17-year-old daughter including rape threats. schilling said he is aware of nine trolls who lost their jobs or got kicked off athletic teams and said quote, and we're not done. so does this cross the line? should employees be fired for the things they do and say online? and where should be the line drawn for businesses? >> well it really goes to the question of judgment because if you're an employer, you want to make sure that the people you're hiring can exercise good judgment on the job and off the job. i think that it's very valid.

if someone crosses a line you wonder what they would do with a customer. ultimately someone like curt schilling hunting people down it's why people go to liam neeson movies. >> it was kind of stalkerish to me. but i would want to react in the same way. >> yeah absolutely. i think really the phenomenon that's happening here having been a former presidential campaign spokesperson we've seen politicians for years have been under incredibly intense scrutiny. now that same level of scrutiny is being applied to regular people. for trevor noah he's a 31-year-old guy. all of a sudden he gets elevated from the minor leagues to the most major of major leagues. this is the white house of comedy. and he wasn't ready for it. and i think more and more people are going to have to be cog is in cog is in ankt as millennials ascending, this is what they

see. >> how can people prepare themselves to get hired and keep their jobs? >> as you alluded to you're a brand so you have to think of yourself as a brand 360 and what you represent. when brands to have their own identity and they're not authentic and connecting when again we're chasing a story or a trend. even more so a see brands failing when they have a target audience and don't know how the audience communicates or use proper companies that are put in place to help you navigate what that looks like. so again we need to be sensitive to who you're talking to. we need to be authentic, and connect. engagement needs to be -- engagement is extremely important and ait needs to be bigger than insights or demos. today, i think especially with millennials being they're so 360 and so engaging and they have this platform it's extremely important to really just dive in and understand who you're

talking to and what is the proper way to communicate. don't go anywhere. coming up from top executive to living off government existence. supposedly all because of posting a youtube video. anyone have occasional constipation diarrhea, gas, bloating? yes! one phillips' colon health probiotic cap each day helps defend against these occasional digestive issues... with 3 types of good bacteria. live the regular life. phillips' in small business you have to work hard, know your numbers, and stay focused. i was determined to create new york city's first self-serve frozen yogurt franchise.

and now you have 42 locations. the more i put into my business the more i get out of it. like 5x your rewards when you make select business purchases with your ink plus card from chase. and with ink, i choose how to redeem my points for things like cash or travel. how's the fro-yo? just peachy...literally. ink from chase. so you can. the pursuit of healthier. it begins from the second we're born. after all, healthier doesn't happen all by itself. it needs to be earned... every day... using wellness to keep away illness... and believing that a single life can be made better by millions of others. healthier takes somebody who can power modern health care... by connecting every single part of it. for as the world keeps on searching for healthier...

we're here to make healthier happen. optum. healthier is here.

two and a half years ago the cfo of a medical device firm recorded himself going through the drive-through of a chick-fil-a restaurant and berating the employee for working at a company whose corporate leaders oppose same-sex marriage. >> we're always happy to serve everyone. >> i don't know how you live with yourself and work here. i don't understand it. this is a horrible corporation with horrible values. >> we're here to serve you in any way that you need. >> you deserve better. rachel, you deserve better. >> i hope you have a really nice day. >> i will. i just did something really good, i feel purposeful. >> adam smith posted the video to his youtube page. the video went viral. later that same day smith was fired from his $200,000-a-year job. in an interview with "20/20"

smith says he hasn't been able to hold a job since and is now on food stamps something he attributes entirely to that viral individualvideo. >> i think where he went wrong, he's berating an employee probably working there on minimum wage and doesn't have a lot of options. that wasn't the best way to express that. you can post something online but going up to someone and harassing her in that way didn't work well. i think companies are still very reluctant to get involved in social issues. i wonder how different it might be now because of the conversation we're having around the religious freedom act just in indiana and arkansas and companies are starting to get involved on same-sex marriage. but going after the employee -- >> dorie, how does one recover their reputation online once something like this happens? >> the only way to recover your reputation online is by flooding the internet with more positive content. things never disappear but if you can push it back to page

number 64, also you're applying for a job with the fbi, no one will find it or discover it. this guy needs to start blogging about finance or anything else to wipe the slate clean. >> i agree and disagree. i think you need to embrace what you did. there's a story there. i think we live in a society where the human story is important, right? so if there's a lesson to be learned, if he embraces that i was wrong, i may have went too far, then there's something that comes out of it like here's my redemption. it's easter sunday right? here's how i come out of it and rise from the ashes. but more importantly i think the consistency whatever that positive is is just as important. if there's another hiccup it's almost like your brand is inconsistent and no one is going to believe you. >> cole i want to flip the script because we've been talking about people that post things themselves and get in trouble. but what about people who are targeted online who did not post anything themselves. here i'm thinking of monica lewinsky who describes her online humiliation like this.

>> the experience of shame and humiliation online is different than offline. there is no way to wrap your mind around where the humiliation ends. there are no borders. >> so is monica right, are there no borders anymore? >> i think she's absolutely right. i think more so than when she experienced her public shaming, there are thousands if not tens of thousands of teenage girls every day facing this scrutiny in their high schools, in their churches, wherever. we all know about how nude pictures can be leaked and how slut shaming happens. i think that while being able to call out people in places of power for corruption and other, you know cardinal sins i think that we also have to have a bit of perspective and recognition that this person might not deserve to have this hanging over their head for the rest of their lives, especially when they're underage because people

change and people grow. you shouldn't be held accountable for something you did as a 14-year-old, no matter how heinous it is. >> so i want to come back and ask how does the internet change how private figures are swept into the spotlight because of their interactions with a public figure, much like monica lewinsky? >> so i think right now they have to embrace the fact that there is the internet there's a conversation happening. but i like to flip ia little bit. instead of looking at the negative, look at the positive. the internet has an opportunity to touch the world. you have an opportunity to touch people in different places share a story, have a testimony and change someone's life. if we think about it that way, i think we'll make better decisions on how we're going to engage. now we know that we have an audience and can do something to move the world forward as opposed to being selfish or not thinking or not being considerate of -- not being considerate of the impact of what we're doing.

so that's what i think about it. >> at the break we'll all do a group selfie here. my thanks to tuwisha rogers and cole striker. sabrina and dorie will be back in our next hour. the complex details of the nuclear deal with iran and the even more complicated politics of the deal at home. and the mcraise, a good deal or more corporate clowning? more nerdland at the top of the hour. audible safety beeping audible safety beeping audible safety beeping the nissan rogue with safety shield technologies. the only thing left to fear is you imagination. nissan. innovation that excites.

(vo) maggie wasn't thrilled when ben and i got married. i knew it'd take

some time. and her sensitive stomach didn't make things easier. it was hard to know why... the move...her food...? so we tried purina cat chow gentle... ...because it's specially formulated for easy digestion. she's loved it ever since. and as for her and ben... ...she's coming around. purina cat chow gentle. one hundred percent complete and balanced for everyday feeding of adult cats.

welcome back i'm dorian warren in for melissa. this morning the reaction continues for the historic deal reached with iran, the united states and five other countries. the parties arrived at a preliminary framework for curbing iran's nuclear capabilities. the countries have been hostile for decades and is considered

one of the biggest applicators of president obama's administration. >> it is a good deal. a deal that meets our core objectives. this framework would cut off every pathway that iran could take to develop a nuclear weapon. >> iran's foreign minister and chief negotiator sounded a note of optimism but a worried one saying quote, we have serious differences with the united states. we have built mutual distrust in the past so what i hope is through courageous implementation of this some of that trust could be remedied but that is for us all to wait and see. the two have until june 30th to iron out the fine text of the agreement. iran will scale back its centrifuges, reduce its uranium stockpile, provide the international atomic energy agency greater access and allow

them to investigate sites. in returning the united states and european union will drop many of the sanctions levied against iran. first i want to bring in two nbc news correspondent its, john yang at the white house and our tehran bureau chief. john how satisfied in the administration with what they have gotten out of this agreement? >> reporter: around here they say they're pretty satisfied. they said they did have to make some concessions, they describe them as face-saving concessions for the iranians, but i think what the challenge is that a lot of what they feel good about is very complex, very scientific. it is literally nuclear science they're talking about, the capability of developing nuclear weapons from nuclear material. it's very tough to explain to skeptical lawmakers on capitol hill, including many democrats, so i think what you're going to be hearing a lot is the monitoring system that they say they now -- that this agreement

would put into place a strict monitoring system so that they would be able to watch what the iranians are doing. you're going to hear the sort of phrase from the reagan era that this is not based on trust, this is based on verification. dorian. >> now let's go to tehran where aly alee ali aruzzi joins us by phone. talk to us as the news of the deal sinks in. >> reporter: the foreign minister gave an extensive interview. he said that tehran would return to nuclear activities if the west withdraws from the pact finalized in june. the chief nuclear negotiator said iran can return its num clear program to the same level if the other side fails to honor

the agreement. adding to the framework nuclear deal in switzerland isn't binding until june. he took objection to senator kerry using the word suspension rather than termination regarding sanctions against iran, saying iran had formally complained that measures listed in the american statement were in contradiction to what had been semd. so there's a lot of political jockeying here but the country is still waiting to harry from the most-- to hear from the most powerful man who has so far remained silent. at the table with me sabrina sudiqqi, niels, ayman mohyeldin and michelle goldberg. first i want to go to hillary mann leverett in washington,

d.c. she is the author of "going to tehran, why america must accept the islamic republic of iran." hillary, i understand that you have led negotiations before with the iranian foreign minister. let's start with the basics here. in your assessment is this a good deal or a bad deal for the u.s. and why? >> i think it's a very good deal. the first is on proliferation. it would allow the united states' policy makers to turn to international inspectors and monitors scientists to really understand what's going on in iran instead of to the neoconservatives here in washington who told us falsely that iraq for example, had nuclear weapons to justify an invasion there. this would give us an objective basis to make decisions on. more pro foundingfoundly is the strategic opportunity that this potential agreement could give the united states to get off of our incredibly self-damaging pursuit of war after war, failed

military intervention after failed military intervention in the middle east especially since 9/11. this would give us the opportunity not to do that to have a much more constructive relationship with all of the region's principal countries and lessen our dependency on some of our allies who take policies that are often reckless for u.s. interests, whether the israelis or saudis or others. >> let me play a portion of president obama's weekly radio address and get your response. >> they, the united states together with our allies and partners has reached historic understanding with iran which if fully implemented will prevent it from obtaining a nuclear weapon. as president and commander in chief i have no greater responsibility than the security of the american people and i am convinced that if this framework leads to a final comprehensive deal, it will make our country, our allies and our world safer. >> so that wasn't the weekly media address, that was the

president speaking on thursday. but i hear him saying and i wonder what your take is about this. i hear him saying this is about safety in terms of reducing nuclear weapons. i wonder if there's something more complicated here. if we lift sanctions, shouldn't we be worried that iran as a state sponsor of terrorism would do a range of nefarious things with the additional billions of dollars in revenue? >> there are two routes that president obama could go. one is the route that nixon and kissinger took with china where it was a fundamental overhaul of the relationship a real strategic realignment, an historic breakthrough that not only saved the united states from a fateful war with china but allowed us to get out of the quagmire of vietnam, something incredibly beneficial for the united states. it enabled us to see china in different ways. we don't look at china as our best buddy but we look at it in an entirely different way than when we demonized them in the

'50s and '60s. that's the chance that obama has with iran. instead i think he's pursuing more of a jimmy carter type approach when he negotiated the arms approach with soviet union that failed. congress killed it. if you can't look at your adversary in another way, there's no good deal that could be had with an evil islamic republic of iran just like jimmy carter found out with the soviet union. so i'm afraid that president obama is going potentially the president carter route that leaves iran as its demonized caricature. in fact today it's iran that is fighting against isis it is iran that is fighting against al qaeda and it's our allies for example, the saudis that are bombing in yemen, enabling al qaeda to take over more and more territory there. it's the saudis that just supported an al qaeda group to take over yet another syrian city. that's not going -- that's not going to end up well for the united states. we know where that trajectory

goes. it leads to more and more war. he needs to make the strategic case like nikdsxon and kissinger did. >> let me bring in ayman mohyeldin. i want to bring in what benjamin netanyahu said on nbc's "meet the press" this morning and get your reaction. >> it leaves the preimminent terror state of our time with a vast nuclear infrastructure. this deal leaves iran with the capacity to produce the material for many, many nuclear bombs and it does so by lifting the sanctions pretty much up front. so iran will have billions of dollars flowing to the coffers not for schools or hospitals or roads but to pump up its worldwide terror machine. >> ayman, how does the u.s.-israeli alliance factor into this deal and the ongoing negotiations trying to reach a final agreement by june. >> i think it's a huge factor for domestic u.s. politics. we know that israel is perhaps going to do everything in its power between now and the end of june to make its case to members of congress to try to lobby

congress in whatever capacity it can to prevent this deal or try to have as much oversight of the deal as they possibly can. and perhaps even to try to derail the deal. there's no doubt israel feels this is not a good deal by any measure of the word and for the arguments that we just heard from the israeli prime minister. but i think we're at a position where the u.s. is re-evaluating all of its relationships in the middle east with saudi arabia, with iran certainly the strain in the relationship between israel and the u.s. has come to the forefront as a result of this iranian issue. and the iranian nuclear issue has created a little political wedge for the first time between the united states and israel over a key foreign policy national security issue. >> hillary, i want to come back to you because ayman just mentioned domestic american politics and what role that will play. i want to ask you quickly about the role of the clerics in iran. how likely are they to let this deal move forward and what are the other internal political challenges facing iran's leadership?

>> well the supreme leader has been mind these negotiations from the beginning has said so repeatedly and publicly. has cautioned them to be careful not to be deceived by the united states, but has supported them from the beginning, as he did when i negotiated with the iranians over afghanistan in the wake of 9/11. he even came out then and condemned publicly in friday prayers the attacks on the united states on 9/11 something our other allies in the region particularly the saudis did not do. so the supreme leader i think is often caricatured here as some sort of islamist lunatic when in fact he's been a pretty straight shooter and has supported reasonable negotiations with the united states and i think we'll continue to see that. in iran there will be continuing concern about whether the united states will be able to hold up its end of the bargain to lift sanctions. no one in iran missed the letter from senator cotton with 47 senators saying if the republican is the next president

they will revoke this with the sign of a pen. so i think the iranians instead of panicking or reacting negatively are focused on the u.n. and getting international guarantees. they're an incredibly rational sophisticated actor and it will be important for the united states to have a good relationship with them. >> thank you so much to hillary mann leverett in washington, d.c. when we come back i want to examine whether the republicans are determined to torpedo this potential history-making deal. ♪ p...push it real good! ♪ ♪ ♪ ♪ ow! ♪ ♪ oooh baby baby...baby baby. ♪ if you're salt-n-pepa, you tell people to push it. ♪ push it real good. ♪ it's what you do. ♪ ah. push it. ♪ if you want to save fifteen percent or more on car insurance you switch to geico. it's what you do. ♪ ah. push it. ♪ i'm pushing. i'm pushing it real good! they say after seeing a magician make his assistant disappear mr.clean came up with a product that makes dirt virtually disappear. he called it the magic eraser.

it cleans like magic. even baked on dirt disappears right before your eyes. mr.clean's magic eraser. you've been part of the family for as long as i can remember. and you just mean so much to all of us. the holidays wouldn't be the same without your crescent rolls. we got you a little something. we got you jeans. it's about time. pipin' hot pillsbury crescent rolls. make easter pop! e plane and thouand then i saw himseat next to me. and then i saw him slowly coming down the aisle. one of those guys who just can't stop talking. i was downloading a movie. i was trying to download a movie. i have verizon. i don't. i get that little spinning wheel. download didn't finish. i finished the download. headphones on. and i'm safe. i didn't finish in time. so. many. stories. vo: join us and save without settling. verizon. why do we do it? why do we spend every waking moment, thinking about people? why are we so committed to keeping

you connected? why combine performance with a conscience? why innovate for a future without accidents? why do any of it? why do all of it? because if it matters to you it's everything to us. the xc60 crossover. from volvo. lease the well equiped volvo xc60 today. visit your local volvo showroom for details.

if reaching a deal with the iranians is hard president obama knows he could face a similarly strong challenge in getting a republican-controlled congress to go along with such a deal. even as he touted the initial news of a framework agreement on thursday the president put congress on notice. >> if congress kills this deal

not based on expert analysis and without offering any reasonable alternative, then it's the united states that will be blamed for the failure of diplomacy. international unity will collapse and the path to conflict will widen. >> but the gop has been very clear that they are not on board. arkansas senator tom cotton has emerged as a key critic in the obama administration's move to secure this deal and vowed friday to block it. in a statement the senator said quote, there is no nuclear deal or framework with iran there is only a list of dangerous u.s. concessions that will put iran on the path to nuclear weapons. these concessions also do nothing to stop or challenge iran's outlaw behavior. and house speaker john boehner on the heels of a visit to israel said in a statement it would be naive to suggest the iranian regime will not continue to use its nuclear program, and any economic relief to further destabilize the region. niels, i want to come to you first and ask can congress sabotage this deal?

and what is the power they have to do so? talk to me about the role of the democratic caucus in particular here. >> well, it's going to be the senate democratic caucus and probably have the most important roll ultimately because anything that congress and the senate in particular does to do to try to block this deal is going to need to get to 67 votes in order to overcome a veto by president obama, which would invariably come. >> so break that down for me. a veto. the president has the power to negotiate this deal. >> yes. >> congress could then pass a law requiring their oversight, right? >> yes. they could pass a law requiring their approval or they could even attempt to enact new sanctions notwithstanding the deal, which would be even a step beyond that. either of those things though would need to get the president's signature, which in this case won't, or able to get the votes to override the veto.

either way, that's going to require the agreement of some number of democratic senators. now, we heard recently that the chairman of the foreign relations committee for the oversight bill doesn't seem to yet have the 67 votes that he would need. so you know it seems like that there might be time that's been bought, but we may be back at this again in june. >> so ayman, i want to get you in here and ask you about the republican caucus in the senate and ask what role does bibi netanyahu play here? how much power and sway does he hold over the gop caucus? >> he's going to make the public campaign as he has today doing the rounds on the media and certainly we're going to expect similar from the israeli government at all levels but also you can expect it from the pro-israel lobby inside the united states who also share those viewpoints to try and in any way, shape or form bring that to the forefront of the

republican agenda if you will. i think there's going to be a fundamental question to be asked when you have some of the united states' closest allies france the united kingdom who are obviously endorsing this deal and one close ally who's not, how this is going to play out in terms of domestic u.s. politics. will the united states republican party take into consideration that america's closest allies in europe are supporting this deal say they want this deal to happen or will they leave it up to the pro-israel lobby and the israeli camp who say this is not a good deal. i think it's going to raise a fundamental question then about the united states' national security policy and who within its sphere of allies it's going to listen to when it comes to this nuclear initiative. >> so michelle, are members of congress trying to exercise responsible oversight here? this is not a trick question. i'm being genuine. or simply trying to kill the deal no matter what? >> i think they're simply trying to kill the deal no matter what. can the iranians be trusted to

uphold their ending of the bargain because they have all these crazy voices who say they want to obliterate israel. senator mark kirk has been talking about mushroom clouds over tehran. so we have our own radical clerics, if you will who -- yes, who probably cannot be trusted if they're able to garner -- if they can garner the support to kill this deal they will. >> let's not forget from an iranian perspective, it was the united states who overthrew an iranian government in the 1950s and that legacy make it very difficult for ordinary iranians to want to trust the united states when they know that there is a long nefarious legacy of cia involvement and even more recently with things in the region that would make the iranian government extremely, you know questionable and suspicious of u.s. intentions in the region. >> so historical context super important here. we can't wipe away history. more coming up after the break with -- i'll get sabrina

in here to say more about this iran nuclear deal. the tool s and help on experian.com. so how are we going to sweeten this deal? floor mats... clear coats... >>you're getting warmer... leather seats... >>and this... my wife bought me that. get your credit swagger on. become a member of experian credit tracker and find out your fico score powered by experian. fico scores are used in 90% of credit decisions. audible safety beeping audible safety beeping audible safety beeping the nissan rogue with safety shield technologies. the only thing left to fear is you imagination. nissan. innovation that excites.

take zzzquil and sleep like... you haven't seen your bed in days. no, like you haven't seen a bed in weeks! zzzquil. the non habit forming sleep-aid that helps you sleep easily and wake refreshed. because sleep is a beautiful thing. new york state is reinventing how we do business by leading the way on tax cuts. we cut the rates on personal income taxes. we enacted the lowest corporate tax rate since 1968. we eliminated the income tax on manufacturers altogether. with startup-ny, qualified businesses that start, expand or relocate to new york state pay no taxes for 10 years. all to grow our economy and create jobs. see how new york can give your business the opportunity to grow at ny.gov/business hey mike, it's lucy from lifelock. good news. we just learned your case is closed and your stolen retirement funds are finally being restored. lucy, wow... that 401k is two years in the mailroom ten in customer service,

and the last five as sales director. that's some resume. try raising teenagers. you only have one identity. protect it with the best. lifelock. okay, listen up! i'm re-workin' the menu. mayo? corn dogs? you are so outta here! aah! [ female announcer ] the complete balanced nutrition of great-tasting ensure. 24 vitamins and minerals antioxidants and 9 grams of protein. [ bottle ] ensure®. nutrition in charge™. you show up. you stay up. you listen. you laugh. you worry. you do whatever it takes to take care of your family. and when it's time to plan for your family's future we're here for you. we're legalzoom, and for over 10 years we've helped families just like yours with wills and living trusts. so when you're ready start with us. doing the right thing has never been easier. legalzoom. legal help is here.

we've been talking about the iran nuclear deal. sabrina, i want to ask you first. there is an argument that a deal would actually be useful for the hawks in congress who want to bomb iran. the argument is because of this deal we would gather more intelligence through the inspection process that would make military action more effective. what's your response to that? >> well i think that that makes perfect sense, but to argue a reasonable point with the gop hawks in congress is an oversight because obviously when it comes to the opposition that you've seen it's just already inherent among republicans. before edetailsthe details were released, you've seen this campaign they have mounted by inviting netanyahu, by sending that letter signed by 47 republican lawmakers to iranian leadership. the most important piece is the democrats.

there's no coincidence also that israel according to the whouts they leaked this t "the wall street journal" they were leaking details trying to influence democrats. they recognize it's about those seven odd democrats who peel off and join republicans to try to override a presidential veto. they're the key players. the biggest thing obama will have to contend with are those who are facing re-election and don't have a great relationship with the white house. >> why shouldn't the president try to lobby republicans and say, hey, you want to bomb iran? i'll give you better intelligence. >> this week he laid it out pretty clearly. there are three ways to get a num clear nuclear bomb, uranium, plutonium and covertly. this gives the united states the best from the white house perspective, this gives the united states the best opportunity at finding out what inner is doing covertly because

it's getting all the information through international means, inspections through the entire supply and chain. he can say this positions the united states and its allies in the best position possible to know everything that iran is doing, unlike what we've known in the past couple of years when we've had to find out either after iran had begun constructing something or too late, so to speak. >> we'll have to wrap it there. i want to thank sabrina, niels and ayman mow dean-- ayman mohyeldin. dollar size wage deals as the fight for 2015 continues. ♪ ♪ you're only young once. unless you have a subaru. (announcer) the subaru xv crosstrek. symmetrical all-wheel drive plus 34 mpg.

love. it's what makes a subaru a subaru. ♪ turn around ♪ ♪ every now and then i get a little bit tired ♪ ♪ of craving something that i can't have ♪ ♪ turn around barbara ♪ ♪ i finally found the right snack ♪ ♪ ♪

you get sick you can't breathe through your nose suddenly, you're a mouth breather. a mouth breather! well, put on a breathe right strip and shut your mouth. cold medicines open your nose over time, but add a breathe right strip and pow, it opens your nose up to 38% more. so you can breathe and do the one thing you want to do sleep. add breathe right to your cold medicine shut your mouth and sleep right. breathe right. and look for the calming scent of new breathe right lavender in the sleep aisle. friday's monthly job numbers show that the u.s. added only 126,000 new jobs in march, a marked slowdown from previous months. wage growth while up a little more in february largely stayed tepid at 0.3%. but the really big news on wages

this week came from a place you might not expect underneath the golden arches. wednesday the fast food giant mcdonald's announced it would raise wages at least $1 an hour. that will mean a pay increase for 90,000 employees. in addition, those employees will now be able to earn some paid time off and employees at all locations will be eligible for assistance in earning a college degree or high school diploma. it follows recent wage increases by other corporations like wall not, marshall's and tj maxx but it will not affect the franchises, which employ 750,000 workers. the move by mcdonald's comes in the wake of a sustained social movement led by groups like fight for 15 that have targeted corporations for their wage and labor practices. despite the news of this mcraise activists say they're not done and will continue to fight for higher erer wages.

at the table, kendall wales, cath lynn ruchlin, michelle goldberg. of also joining us one of the workers and protesters on the front lines, jessica davis, a cashier at a mcdonald's in my hometown of chicago. good morning jessica. i'm curious what you think of this new policy and how does it affect you? >> well you know i think that this is definitely a pr stunt. i don't believe that this -- this is not going to help me get off government assistance help me pay renting provide the basic necessities that i need to take care of my children. it comes not at an alarming time. we just announced our largest strike on april 15th and a day later, you know mcdonald's announced this pay increase. it's not even going to affect -- it affects 10% of the workers there. everyone knows we deserve $15 an

hour and the right to have a union, so we know that this has added fuel to our fire and we're going to just continue to grow because we know we forced their hand in this. >> i want to ask you how long you've worked at mcdonald's and how much has your pay increased during that time? >> i've been working at mcdonald's for four and a half years now. i make $9.28 and started at $8.25. it's really hard to take care of my children. i'm a student as well. like i said earlier, a single mother taking care of my children. we're still forced to live for poverty when we work for a corporation that can afford to pay us a better wage. >> you mentioned you announced the largest strikes in the history of the fast food industry on april 15th. is this what's next for protesters like you, you want to keep pushing mcdonald's? >> definitely. every time we show out, we come in mass proportions, mass

numbers. we make history every time. april 15th will be another historic day for us. this raise for the 10% of mcdonald's employees actually just shows us that we're winning here. we're going to keep pushing and keep growing because we know this has shown us that organizing and sticking together and taking it to the streets is actually working for us. >> so kendall, as the organizer here i want to ask you why target businesses when you could easily target lawmakers? we've seen seattle and other places successful efforts to increase the minimum wage to $15 an hour. why focus on corporate behemoths. >> when you look at mcdonald's there's about a $1 billion price tag that taxpayers are paying to subsidize mcdonald's. because mcdonald's employs over half on public assistance can't afford food shelter and clothing, the taxpayers are picking up that bill. mcdonald's has a responsibility when they're making $5 billion,

$6 billion a year because workers like jessica davis are breaking their back mcdonald's has a responsibility to make sure that workers can get $15 an hour and have a union so they're protected on the job. >> and what's the end game here? big protests april 15th. you want mcdonald's to pay $15 an hour and workers the right to join a union. is that ultimately -- that's the end game. >> yes. >> you're not going to stop unless you win that? >> there's not big protests april 15th it's the largest mobilization of u.s. workers in u.s. his tore. it will be international. there will be activity in 40 different countries. this is about one thing, $15 an hour and a union for fast food workers. there's no compromise. this increase this pr stunt of $1, this is over 650,000 mcdonald's employees will not receive a raise. 1.6 million around the world

that will not receive a raise. kwanzaa brooks works at a corporate store. maybe she gets to $8.25. taxpayers stay picking up the bill because mcdonald's is not picking up their social responsibility. we're going to have the largest mobilization of low wage workers in history on april 15th. >> this seems to be a huge concession from one of the largest multi national corporations in the world. >> that's right. i just want to take a second and congratulate jessica on her new raise. it's a significant win for a workforce that has been trying really hard for more than a year now to turn their mcjobs into real opportunities. it's also a really interesting sign about what's happening in the labor force. as you mentioned, the last jobs report was pretty disappointing but even before that under more robust growth we weren't seeing the kind of wage gains in the economy that usually accompany wage growth and economic growth

at this point in the recovery. it was six years in. household budgets, workers' paychecks still haven't reflected the growth in the overall economy. the reason is because these big powerful institutions, like walmart, like mcdonald's, have a choice of what they pay their workers. and this fan fare around these big companies offering the chosen wage that they choose really signifies the institutional power of these companies and the need for a counterveiling power that's organized workers to keep that in check. >> i want to come back to the question of the choice of these corporations after the break. i want to thank jessica davis in chicago. congratulations and good luck. >> thank you. up next what access to an egg mcmuffin in the afternoon tells us about the relationship between mcdonald's corporation and the franchise owners. and then i saw him slowly coming down the aisle. one of those guys who just can't stop talking. i was downloading a movie. i was trying to download a movie.

i have verizon. i don't. i get that little spinning wheel. download didn't finish. i finished the download. headphones on. and i'm safe. i didn't finish in time. so. many. stories. vo: join us and save without settling. verizon. i take prilosec otc each morning for my frequent heartburn. because it gives me... zero heartburn! prilosec otc. the number 1 doctor-recommended frequent heartburn medicine for 9 straight years. one pill each morning. 24 hours. zero heartburn. does all greek yogurt have to be thick? does it all have to be the same? not with new light and fluffy yoplait greek 100 whips! let's whip up the rules of greek! push your enterprise and you can move the world. but to get from the old way to the new, you'll need the right it infrastructure.

from a partner who knows how to make your enterprise more agile, borderless and secure. hp helps businesses move on all the possibilities of today. and stay ready for everything that is still to come. how much protein does your dog food have? 18 percent? 20? purina one true instinct has 30. active dogs crave nutrient-dense food. so we made purina one true instinct. learn more at purinaone.com

i love my mileageplus® explorer card. we're saving our united miles... ...for a trip to hawaii. we love free checked bags. i've saved $75 in checked bag fees. no foreign transaction fees means real savings. we can go to any country and spend money the way we would in the u.s. one of the best things about priority boarding is you can just get on the plane and relax. i put everything on the explorer card. i really want my united miles. mcdonald's wage increase was

not the only major decision the fast food chain made this week. just before announcing the new wage policy mcdonald's is testing another big change one that could have huge implications for the future success of the restaurant and hash brown lovers everywhere. i'm talking, of course about all day breakfast. that's right. as part of an effort to increase sales, mcdonald's will begin testing a breakfast any time menu at some of its san diego locations. and if the new menu is successful the company may take it nationwide. now, all kidding aside, the announcement of this new test policy does have major implications. that's because as business insider points out, there are logistical hurdles to implementing all day breakfast and it might be difficult for mcdonald's franchisees to make it happen. specifically, some mcdonald's owners have pointed out that an average mcdonald's does not have enough toaster and grill space to accommodate an all day breakfast menu along with its traditional burgers and fries. that means that the burden of figuring out how to increase

capacity could call on franchise owners. now, consider that in light of mcdonald's new wage policy which specifically sdngtdoes not apply to franchise owners. when it comes to policies for paying workers another $1 an hour mcdonald's doesn't want to burden the franchisees but when it comes to policies that might make the corporation more money, franchise owners may have to do as told. who's really in charge here. michelle, i have to ask you as i take a bite of this because i'm kind of hungry who's the real boss? >> you know the ceo of mcdonald's, steve easterbrook, has come out with these strategies to overcome quarter after quarter of poor performance, mcdonald's lagging its peers, both its peers on the s&p 500 and others. workers are upset, shareholders are upset and mcdonald's has to

take drastic measures. when it makes a decision to raise wages for just 10% of the workforce and calls it an investment in its people and its product, there's something that doesn't connect there. and that's a really significant indication of what it's really trying to do with the wage increase while at the same time it captures a third of its company revenues from the fees royalties and rents that it receives from franchisees. >> i think i'm finished chewing there. it's not the hottest egg mcmuffin. michelle i found one of the interesting things about this announcement was the educational assistance it's extending to all of its workers, even those that work at the franchises. i'm just wondering why can't mcdonald's do the same thing around wages? >> it can. it doesn't want to. to be honest i think the educational assistance that's great. i wonder if it has something to

do you probably know better than i do whether that has to do with employee retention which is not just a matter of mcdonald's good will they spend a lot of money churning through employees because people don't want to work very long for a company that doesn't pay a living wage. it's pretty brutal hard dirty work. so it's nice that they are extending these benefits but what mcdonald's employees really need is to be able to work full-time and take care of their families. >> kendall i want to come to you on this because i love talking about the national labor relations board, the nlrb. it seems that the federal government is saying to mcdonald's, hey, corporation, you are the real boss overall your franchisees, and has stated in a "new york times" editorial the general counsel found the control exerted by mcdonald's made it a joint employer of its workers. at issue is whether mcdonald's

will keep maximum control over franchises while disavowing responsibility for the franchise's workers. what's the significance of the national labor relations board weighing in on this question? >> mcdonald's has had a history of trying to hide behind their franchise owners essentially. there's no way that you can be mcdonald's and dictate how many staff need to be on staff at any given time be able to expand the high school and college completion be able to institute all day breakfast and then turn and and say but there's no way that i can raise wages for and give a union to the workers who work in franchise stores. what they're trying to do is they're trying to draw artificial distinction between franchisees and the corporate stores. but in reality, just because mcdonald's says that doesn't make it true. in reality, workers have always said since the beginning of this campaign mcdonald's is the employer. the general counsel ruled that mcdonald's is the employer. now mcdonald's just proved that they're the employer. >> so i've got to get you in

here. isn't there some legitimacy that a minimum wage hike hurts owners? >> yes. labor markets are fundamentally local. so the cost of living in manhattan is very different than the cost of living in rural idaho. so it doesn't make much sense in my view to say that you've got to pay workers in midtown mangt manhattan the same as workers in rural idaho. when you get into the issue of supplying breakfast, supply chains are national and it makes it easier but beyond that breakfast items are their most popular items. they are trying to increase revenue so some franchises will have to shut down and that's really a business decision that mcdonald's is making at the national level. >> i know so much more to say on this. i want to thank my guests kendall, katherine, yevi and michelle. up next, the new study by

"essence" magazine on women at work. why do i take metamucil everyday? because it helps me skip the bad stuff. i'm good. that's what i like to call the meta effect. 4-in-1 multi-health metamucil is clinically proven to help you feel less hungry between meals. experience the meta effect with our multi-health wellness line. let me talk to you about retirement. a 401(k) is the most sound way to go. let's talk asset allocation. sure. you seem knowledgeable professional. would you trust me as your financial advisor? i would. i would indeed. well, let's be clear here. i'm actually a dj. [ dance music plays ]

[laughs] no way! i have no financial experience at all. that really is you? if they're not a cfp pro you just don't know. find a certified financial planner professional who's thoroughly vetted at letsmakeaplan.org. cfp -- work with the highest standard. ugh... ...heartburn. did someone say burn? try alka seltzer reliefchews. they work just as fast and taste better than tums smoothies assorted fruit. mmm... amazing. yeah, i get that a lot. alka seltzer heartburn reliefchews. enjoy the relief.

on friday "essence" magazine launched its black women at work campaign with a discussion here in new york. as part of the event, the regular host of this show melissa harris-perry moderated a panel of high-ranking corporate black women. they tackled topics from mentoring to racist jokes in the office and, of course hair. >> a superior i was in a meeting in his office and i saw a huge bug. and the bug was running. and so i lifted my feet up and i said, oh, my gosh, there's a bug. you need to deal with that bug. so he went to open his door to let the bug -- this was a huge water bug. he went to open the door to let the bug leave like it was a third member of our meeting. you can't just let it roam you have to kill it. he said oh you know my wife usually kills the bugs.

this is aiwhite male. my wife usually kills the bugs at home and he ended up stepping on it. there was a crunch and a crackle. he picked it up and threw it away. and then he said i don't know what you're so worried about, your ancestors used to eat bugs like this. >> when i meet young women of color, the thing they ask me about their futures is how do i proceed in the world with my hair. >> i've come back from vacation and couldn't get to the beauty parlor and so it will look curly. that's when people say oh that's what your hair looks like? >> i've been natural back when nobody was natural, so had a relaxed was in the '80s. >> black women at work is the culmination of a ground-breaking study commissioned by "essence" which highlighted the ways in which black women feel the need to change themselves in order to get ahead at work. 80% said they felt they needed to make adjustments to their personalities in order to be

successful and 57% felt they needed to physically appear a certain way. straightening their hair or dressing conservatively, in order to get ahead in the workplace. joining me is the editor-in-chief of "essence" vanessa deluca, dory clark author of "stand out" yasiel maria gall founder and president of "proud to be latina" and adrian hopkins, consultant. vanessa, what are the challenges facing women of color at the workplace? >> well the challenges, the thing is black women are very ambitious in the workplace, they are fine with developing the skills that they need to succeed. they want to be executives, they want to be managers but there is this overriding sense that they have to be careful about how they act, how they appear how they look because they don't want to be stereotyped. they don't want to feel like people are going to make judgments about them based on their appearance and how they

conduct themselves. so they're hypercritical about that and hypersensitive to it and because of that they tend to hold back and not show their authentic selves in the workplace. >> there's a sort of internal policing in a sense of behavior. >> absolutely. >> yasiel what do you think happens when women change their personalities at work? >> i think first it's exhausting. you have to remember what to do when to do it who to do it with. second, people will see right through you. if you're not being authentic they figure out you're a fake not going to want to talk to you and get you involved and third, the more time that you spend trying to change who you are is the less time that you're spending really like she said fortifying those skills creating that network, finding those mentor sponsors and the allies are going to help you move to the next level. >> adrian let me ask you this question about code switching. many women change not only their appearance and personality but even the way they talk at work. talk to me about code switching at the workplace. >> absolutely. so i think code switching is a

necessary or critical tool to be an emotionally intelligent human being. i think the challenge comes in when that code switching causes you to be someone you feel like you are absolutely not and the reason why you feel forced to do this is because you think your most authentic self isn't good enough or there's something wrong with the way you talk or never be seen as smart. to speak with people with various walks of life you have to meet them where you are but you're meeting them where they are in a mutually respective way but you don't do that in the workplace, let me try to be like you because who i am isn't good enough. >> dory there is an interesting finding in the survey. far more black women felt they needed to make adjustments at work and the study showed that 62% of white women felt the same. have you experienced this? >> well this goes to the results of a study that was done by deloitte university center for leadership inclusion, talking about the phenomena of covering which is basically

downplaying aspects of our identity that we think might make others feel uncomfortable, and the interesting finding is that 61% of all respondents, even including 45% of white males, straight white males reported covering because there's aspects, for instance, if if you're dealing with a health issue or mental health issue, a lot of people feel the need to present an image of their perfect selves to the world, and even more so of course it's true with lgbt people, 83% of whom reported covering and african-americans, 79% of whom reported covering but the interesting finding here is that based on research for the center for talent innovation specifically with regard to sexual orientation, which is what they were researching you might think that you would advance more quickly if you were covering up or if you were closeted but actually out employees are more likely to be successful and be promoted because as yasiel was mentioning it freeze you up psychologically

to focus on the job and doing well rather than your own identity and signals a kind of comfort with yourself and confidence that others respect and say that's a leader. >> this is interesting in light of the conversation we were having earlier being your authentic self online in and social media. vanessa, what are some of the ways "essence" is using the study? >> it's driving a bigger conversation in social media, #blackwomenatwork, some are sharing their challenges in the careers they're facing and offering up solutions, part of the conversation friday what are the real world answers and tactics that you can use to address some of the challenges in the workplace and the more that we share that information, the more we talk about it the more that we all win because they were able to truly be ourselves, and be accepted. in our study, we talked about 39% of the women who wethey are

being themselves being authentic is what helped them to shine, what helped them to soar in the workplace. >> i want to talk about ellen pao and your experience. she lost her gender discrimination lawsuit and many talk about the subtle sexism women face at work. have either of you experienced this? >> i think definitely, in much of the same way you experience microaggressions for being a black person just the way people treat you. they don't talk to you the same. you're not privy to the same personal information you would be if you looked like them and other things like that that just make you feel like you're on the outside so even if you wanted to be your most authentic self it's hard when people close the door and constantly every time you give a little. >> i think piggybacking off of what she said it's also about interest and my interests that are going to a ski trip and am i interested in golfing and finding ways of being involved

in other things that are of interest to you and that you can relate to with them. >> so much more to talk about. thank you so much to vanessa, dorie, yasiel and adrienne. that is our show for today. thanks for watching. melissa will be back next saturday at 10:00 a.m. eastern but before we go one quick shout out to my new nephew ian, just 9 days old today, happy easter, and happy passover too, and happy holiday to all of you at home. now for a preview of "weekends with alex witt." >> you have so much to celebrate today. thank you so much. hey, everyone, sharp words on the iran deal we'll hear from a prominent u.s. senator who takes israeli prime minister benjamin netanyahu to task over his position on the framework agreement. the defense for former new england patriots player aaron hernandez begins its case tomorrow. we'll look at whether he stands a chance of walking away a free man. and how thin is too thin? we'll look at a new law in france which cracks down on

agencies hiring those super skinny models. don't go anywhere. i'll be right back. rice we've helped guide our clients through good times and bad. our experienced investment professionals are one reason over 85% of our mutual funds beat their 10-year lipper averages. so in a variety of markets we can help you feel confident. request a prospectus or summary prospectus with investment information risks, fees and expenses to read and consider carefully before investing. call us or your advisor. t. rowe price. invest with confidence. old. the garden is the story of our lives... toold. it's as old as our time on earth. and as new as tomorrow. you can have a yard. or slightly less. gardening isn't about where we choose to live. it's about how we choose to live. miracle-gro. life starts here.

before the b whether you need a warm up before the big race... or a healthy start before the big meeting there's a choice hotel that's waiting for you. this spring, choose choice twice, get a night at no price at 1,500 hotels. book now at choicehotels.com why do we do it? why do we spend every waking moment, thinking about people? why are we so committed to keeping you connected? why combine performance with a conscience? why innovate for a future without accidents? why do any of it? why do all of it? because if it matters to you it's everything to us. the xc60 crossover. from volvo. lease the well equiped volvo xc60 today. visit your local volvo showroom for details. ♪ turn around ♪ ♪ every now and then i get a little bit hungry ♪ ♪ and there's nothing good around ♪ ♪ turn around, barry ♪ ♪ i finally found the right snack ♪ [ female announcer ] fiber one.

american express for travel and entertainment worldwide. just show them this - the american express card. don't leave home without it! and someday, i may even use it on the moon. it's a marvelous thing! oh! haha! so you can replace plane tickets, traveler's cheques, a lost card. really? that worked? american express' timeless safety and security are now available on apple pay. the next evolution of membership is here. hmm... fifteen minutes could save you fifteen percent or more on car insurance. everybody knows that parker. well... did you know auctioneers make bad grocery store clerks? that'll be $23.50. now .75, 23.75, hold 'em. hey now do i hear 23.75? 24! hey 24 dollar, 24 and a quarter, quarter now half, 24 and a half and .75! 25! now a quarter, hey 26 and a quarter, do you wanna pay now, you wanna do it, 25 and a quarter- -sold to the man in the khaki jacket! geico. fifteen minutes could save you fifteen percent or more on car insurance.

i'm not trying to kill any deal. i'm trying to kill a bad deal. >> i don't think it's helpful for israel to come out and oppose this one opportunity. >> taking sides, new word from all parties on the iran nuclear deal, showing how deeply some key players are divided on the issue. reaction ahead. the race for the white house, a new report today on why religion plays a big role when running for president. golden state dilemma, the brutal drought in california is now leaving some there to make difficult choices in everyday life. the original was a big hit. the producers of "the bible" are trying again with more of the ostory. we'll get a preview. good day to all of you.